In today\u2019s article, we\u2019ll be covering various product engagement metrics, five effective strategies to boost user engagement, and two of the best product analytics tools in the market.<\/p>\n
Ready to get started? Let\u2019s go!<\/p>\n
Summary of product engagement metrics<\/strong><\/h2>\n\n- Product engagement<\/a> refers to the extent of interaction users have with your product.<\/li>\n
- Product engagement metrics help you uncover whether users are getting value from your product and find ways to increase user retention<\/a> and revenue through high engagement.<\/li>\n
- Different methods exist to measure your product engagement scores, such as through NPS, CSAT, or churn surveys.<\/li>\n
- If you\u2019re a product manager, the 8 most essential product engagement metrics you should measure are the Product Engagement Score<\/a>, Week 1 Engagement, Product Stickiness<\/a>, Time in Product, Feature Adoption Rate<\/a>, Retention Rate<\/a>, and Churn Rate<\/a>.<\/li>\n
- Here are five effective strategies to boost user engagement:<\/li>\n<\/ul>\n
\n- Create interactive walkthroughs<\/a> and onboarding checklists<\/a> to guide users properly and remove fatigue.<\/li>\n
- Track in-app user engagement<\/a> and create personalized flows<\/a> to engage new users.<\/li>\n
- Segment customers<\/a> based on engagement level and identify inactive customers<\/a> to create effective marketing strategies for distinct customer segments.<\/li>\n
- Use gamification strategies<\/a> to boost product engagement.<\/li>\n
- Build an in-app help center<\/a> to offer on-demand support and remove friction.<\/li>\n<\/ol>\n
\n- Userpilot<\/a> is one of the best tools to track user engagement metrics<\/a>. It features an in-app help center, advanced segmentation, and in-app interaction monitoring functionality. Book a demo<\/a> to see how!<\/li>\n<\/ul>\n
What is product engagement in SaaS business?<\/strong><\/h2>\nProduct engagement<\/a> is a critical component in creating a successful SaaS business. It measures the level of interaction users have with your product or how users engage with your product.<\/p>\nGenerally speaking, the more interactions users have with your product, the better it is for your business.<\/p>\n
Measuring product engagement allows you to:<\/p>\n
\n- monitor and observe user activity<\/li>\n
- understand how users are spending their time within your product<\/li>\n
- boost revenue through product-led growth<\/a><\/li>\n
- improve product design and introduce in-demand features<\/li>\n<\/ul>\n
Why is product engagement important?<\/strong><\/h2>\nHere are two reasons why measuring product engagement is important for your business.<\/p>\n
It ensures that users are getting value from your product<\/strong><\/h3>\nA high product engagement means customers are interacting a lot with your product. This only happens when they\u2019re getting value from your product.<\/p>\n
High engagement leads to retention and drives revenue<\/strong><\/h3>\nHigh product engagement is the key to user retention. Engaged users keep using your product for a long time, which increases revenue and helps you minimize customer acquisition costs.<\/p>\n
How to measure product engagement?<\/strong><\/h2>\nDifferent SaaS companies evaluate product engagement in different ways. There is no one specific way to measure it.<\/p>\n
You must define what you\u2019re trying to measure before you start using metrics. For example, a business might use feature adoption as a metric for product engagement<\/a> while others create their unique engagement measures.<\/p>\nNPS<\/a> (Net Promoter Score), CSAT (Customer Satisfaction Score), user retention<\/a>, and user churn<\/a> are some examples of popular engagement metrics.<\/p>\n8 Important product engagement metrics that PMs should track<\/strong><\/h2>\nWhen it comes to measuring user engagement, here are eight essential metrics that product managers can track.<\/p>\n
Product engagement score<\/strong><\/h3>\nProduct engagement<\/a> score helps you understand how users quantitatively interact with your product.<\/p>\nIt combines three aspects of user engagement:<\/p>\n
\n- Adoption Rate<\/a>: This is the average number of key events adopted by active visitors and users.<\/li>\n
- Product Stickiness Rate<\/a>: This is the average ratio of the number of DAUs (daily active users) to the number of WAUs (weekly active users) or MAUs (monthly active users).<\/li>\n
- Growth Rate<\/a>: This is the ratio of new and renewed accounts or visitors to the number of churned accounts or visitors within a given period.<\/li>\n<\/ul>\n
![\"product-engagement-score.png\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/4ae626ef-7dd1-493f-a281-09bbe9198fe8.png\")
Product Engagement Score.<\/figcaption><\/figure>\nTo measure the product engagement score, you need to find out the three rates mentioned above and divide them by 3.<\/p>\n
Week 1 engagement<\/strong><\/h3>\nWeek 1 engagement is one of the important user engagement metrics<\/a> that measure user interaction with your product within the first week of the trial or paid usage.<\/p>\nUsually, if a user isn\u2019t engaging with your product within the first week, they are likely to churn and not reach full user activation. This can be due to several reasons: perhaps there were issues with the onboarding process, lack of customer support, missing features, or a combination of all three.<\/p>\n
Customer success managers play a vital role in addressing these engagement challenges, as they proactively reach out to users during their first week while providing personalized onboarding assistance.<\/p>\n
Monthly active users\/Weekly active users (Product stickiness)<\/strong><\/h3>\nProduct stickiness<\/a> is one of the most important product engagement metrics that essentially refers to users\u2019 tendency to keep returning to your product because they find it valuable and engaging.<\/p>\nThis metric drives growth by increasing customer retention<\/a>, providing account expansion opportunities and increasing CLV (customer lifetime value<\/a>).<\/p>\n![\"Product-stickiness.png\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/fdc79c4c-6b42-4779-9f7d-9e74cda62d49.png\")
Product Stickiness<\/a>.<\/figcaption><\/figure>\nThe DAUs\/MAUs ratio is one of the key product metrics used to measure product stickiness. For a given period, you need to find out the number of daily users and monthly users and then divide them.<\/p>\n
Time in product<\/strong><\/h3>\nOne of the core product engagement metrics is the time in the product. This refers to the average session duration an active user spends with your product. If a user is truly receiving value, they will use it for longer periods.<\/p>\n![\"Tracking](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/79131aca-6684-47d2-97e1-31e77f757b85.png\")
Tracking user activity in Userpilot<\/a><\/figcaption><\/figure>\nOf course, this also depends on the nature of the product. So your best bet would be to observe your users for a while to create a benchmark and then compare the data with individual users.<\/p>\n
Feature adoption rate<\/strong><\/h3>\nFeature adoption<\/a> is when your customers start using a product\u2019s feature(s). You can track this by recording the number of times users have used a specific feature.<\/p>\nA high feature adoption<\/a> rate indicates a popular feature. If most of your users are actively interacting with a certain feature, there are good reasons for it.<\/p>\nOn the other hand, features that have low adoption rates must be monitored. You can either improve them or cut them out entirely.<\/p>\n![\"Feature-adoption-rate.png\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/c83136f1-5519-411f-971c-af415620df28.png\")
Feature Adoption<\/a> Rate.<\/figcaption><\/figure>\nTo calculate this rate, you must choose the features you want to measure and a timeframe. Then, you must determine the number of monthly active users for the feature and divide it by the total number of user logins.<\/p>\n
Retention rate<\/strong><\/h3>\nCustomer retention rate<\/a> is an important metric for product and customer success teams. It refers to the percentage of customers who stick with your product for a long time. These are users who keep renewing their subscriptions and actively engage with your product.<\/p>\nA high retention rate<\/a> highlights that users consistently find value in your product, so they keep using it. When you focus on improving retention, you\u2019re more likely to bring in new customers, keep your costs low, increase ROI, and significantly boost user loyalty.<\/p>\n![\"Customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/70eae22f-e6d1-49e1-955d-840b50f67efe.png\")
Customer Retention Rate.<\/figcaption><\/figure>\nTo calculate the customer retention rate<\/a>, you must first select the timeframe. You can then calculate the retention rate as the total number of paying customers you have at the end of the period divided by the total number at the beginning.<\/p>\nChurn rate<\/strong><\/h3>\nThe churn rate<\/a> refers to the percentage of users that leave your business over a given timeframe.<\/p>\nA high churn rate indicates decreased engagement, as users stop using your product entirely. On the other hand, a low churn rate<\/a> indicates high user engagement. They are finding continued value in your product and are likely to remain your loyal customers.<\/p>\n![\"customer-churn-rate.png\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/eaa5e1e8-4c17-42f1-a521-2622d9b18b9c.png\")
Customer Churn Rate.<\/figcaption><\/figure>\nTo calculate the customer churn rate, you need to first select a timeframe. Then, you determine how many users churn during this period and divide this number by the total number of customers at the beginning of the period.<\/p>\n
5 Effective strategies to boost user engagement<\/strong><\/h2>\nHere are the five most effective strategies to boost user engagement.<\/p>\n
Create interactive walkthroughs and onboarding checklists to guide users properly<\/strong><\/h3>\nThe first step you can take to improve product engagement is to create interactive walkthroughs<\/a> and onboarding checklists<\/a>.<\/p>\nInteractive walkthroughs guide users, so they don\u2019t get confused and lost with your product. Avoid lengthy product tours<\/a> that overwhelm users with information. Instead, make it short and simple and try to cover all the basic features.<\/p>\n![\"Interactive-walkthrough.gif\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/interactive-walkthorugh-in-app-messages_a2e36f1c6c4aaaaa7958ce88973bfc7f.gif\")
Interactive walkthrough built with Userpilot<\/a><\/figcaption><\/figure>\nAn onboarding checklist<\/a> consists of the steps a user can take to achieve full product activation. For example, users are encouraged to use a feature and then share it on social media as part of the product tutorial.<\/p>\nTrack in-app user engagement and create personalized flows<\/strong><\/h3>\nAnother way to improve your engagement score<\/a> is by tracking how customers are spending their time with your product. This allows you to create personalized flows for different users, taking into account the different use cases of your customers.<\/p>\n![\"in-app-interactions.png\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tag-feature-userpilot_b4b1b5c51dd7679bf0245f61286144e2.gif\")
In-app interaction tracking with Userpilot<\/a><\/figcaption><\/figure>\nWith Userpilot, you can easily track all sorts of interactions<\/a> within the app, such as clicks, hovers, and even text inputs.<\/p>\nSegment customers based on engagement level and identify inactive customers<\/strong><\/h3>\nTracking user activity allows you to segment your customers<\/a> based on different engagement levels. You can discover your power users (those who have reached full product activation), inactive users at risk of churning, and everyone else in between.<\/p>\n![\"customer-segmentation.png\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/d54b574f-8635-4b98-bc26-1da589122178.png\")
Advanced customer segmentation in Userpilot<\/a><\/figcaption><\/figure>\nYou can then create different marketing strategies (email or ad campaigns) that focus on retaining your most loyal, paid accounts and attempt to win back inactive users, as recovered accounts can be a great indicator of success.<\/p>\n
Here\u2019s an example of a re-engagement email<\/a> by Eversign.<\/p>\n![\"winback-email.png\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/eversign-win-back-email-inactive-user_b04c01ee69f72b9f94593a33f803d24a_800.png\")
Winback Email from Eversign<\/figcaption><\/figure>\nUse gamification strategies to boost product engagement<\/strong><\/h3>\nGamification<\/a> refers to introducing fun elements to encourage and motivate users to fulfill different tasks. It usually includes a reward or an incentive that guides users to accomplish a goal.<\/p>\nThe most common reward elements include points, badges, leaderboards, and discount coupons.<\/p>\n
Here\u2019s how Prodpad uses gamification<\/a> to help users find value in their product.<\/p>\n![\"gamification.png\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/prodpad-gamification_74a2a85f1ed6c5a770238f5d12910651_800.png\")
Prodpad gamification<\/figcaption><\/figure>\nBuild an in-app help center to offer on-demand support and remove friction<\/strong><\/h3>\nIn-app help centers<\/a> are extremely helpful in improving your engagement model (and your entire SaaS business model) and thus, customer success.<\/p>\nFor starters, it takes the pressure off your support teams, leaving them to deal with more complex issues. The resource center helps users find on-demand solutions<\/a> to commonly occurring problems and increases the time they spend on your product.<\/p>\nThis reduces friction<\/a> significantly and allows users to quickly resolve their problems<\/a>, which in turn reduces their frustration and improves the overall satisfaction of your user base.<\/p>\n![\"Screenshot](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-resource-center_85611f48b4e9b58d8c5013d87ba9e1fd_800.jpg\")
In-app help center built with Userpilot<\/a><\/figcaption><\/figure>\nBest tools to track user engagement metrics<\/strong><\/h2>\nTwo of the best tools in the market to track these specific metrics are Userpilot and Appcues.<\/p>\n
Userpilot<\/strong><\/h3>\nUserpilot is a dedicated product engagement tool with a lot of intelligent features. Its key features include an in-app help center<\/a>, advanced customer segmentation, and an in-app interaction tracker.<\/p>\nThese features focus on engaging users with personalized in-product experiences<\/a> without needing to code, allowing you to drive user activation, feature adoption, and retention significantly.<\/p>\nEquipped with numerous microsurvey<\/a> templates, you can easily launch surveys such as CSAT<\/a> that help you measure engagement, calculate your scores, and understand the overall user engagement status<\/a> of your product.<\/p>\n![\"product-feedback-survey-template-userpilot.gif\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/product-feedback-survey-template-userpilot_3b6b861ade8eb719ca2220f91f0db2a9.gif\")
In-app survey template library in Userpilot<\/a><\/figcaption><\/figure>\nWith Userpilot, you can also create flows based on custom settings and event occurrences to increase the chances of high engagement with unique users.<\/p>\n![\"userpilot-flows.png\"](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/f47d952f-cbd4-4c03-8632-d49aa8c11056-scaled.png\")
Userpilot<\/a>‘s triggering conditions for in-app flows<\/figcaption><\/figure>\nUserpilot pricing<\/a> differentiation is based on the number of Monthly Active Users (MAUs) your company has. Here\u2019s the detailed Userpilot pricing:<\/a><\/p>\n\n- Traction:<\/strong> Billed anually, this plan costs $299\/ mo for up to 2000 MAUs and includes all the fundamental features related to engagement.<\/li>\n
- Growth:<\/strong> Custom pricing and includes additional features like localization, in-app resource center, advanced event-based content triggering, and more.<\/li>\n
- Enterprise:<\/strong> Custom pricing and usage limits. As well as unlimited team members, multiple apps, dedicated enterprise infrastructure, and so on.<\/li>\n<\/ul>\n
Feel free to sign up for a demo<\/a> if you\u2019d like to give it a shot!<\/p>\nAppcues<\/strong><\/h3>\nAppcues<\/a> is an onboarding software<\/a> that\u2019s mostly known for its ability to create interactive product tours using an intuitive UI. It\u2019s best for small or mid-market companies looking to improve user engagement<\/a>.<\/p>\nIt has certain features that help improve engagement and user interaction, such as:<\/p>\n
- \n
- Create interactive walkthroughs<\/a> and onboarding checklists<\/a> to guide users properly and remove fatigue.<\/li>\n
- Track in-app user engagement<\/a> and create personalized flows<\/a> to engage new users.<\/li>\n
- Segment customers<\/a> based on engagement level and identify inactive customers<\/a> to create effective marketing strategies for distinct customer segments.<\/li>\n
- Use gamification strategies<\/a> to boost product engagement.<\/li>\n
- Build an in-app help center<\/a> to offer on-demand support and remove friction.<\/li>\n<\/ol>\n
- \n
- Userpilot<\/a> is one of the best tools to track user engagement metrics<\/a>. It features an in-app help center, advanced segmentation, and in-app interaction monitoring functionality. Book a demo<\/a> to see how!<\/li>\n<\/ul>\n
What is product engagement in SaaS business?<\/strong><\/h2>\n
Product engagement<\/a> is a critical component in creating a successful SaaS business. It measures the level of interaction users have with your product or how users engage with your product.<\/p>\n
Generally speaking, the more interactions users have with your product, the better it is for your business.<\/p>\n
Measuring product engagement allows you to:<\/p>\n
- \n
- monitor and observe user activity<\/li>\n
- understand how users are spending their time within your product<\/li>\n
- boost revenue through product-led growth<\/a><\/li>\n
- improve product design and introduce in-demand features<\/li>\n<\/ul>\n
Why is product engagement important?<\/strong><\/h2>\n
Here are two reasons why measuring product engagement is important for your business.<\/p>\n
It ensures that users are getting value from your product<\/strong><\/h3>\n
A high product engagement means customers are interacting a lot with your product. This only happens when they\u2019re getting value from your product.<\/p>\n
High engagement leads to retention and drives revenue<\/strong><\/h3>\n
High product engagement is the key to user retention. Engaged users keep using your product for a long time, which increases revenue and helps you minimize customer acquisition costs.<\/p>\n
How to measure product engagement?<\/strong><\/h2>\n
Different SaaS companies evaluate product engagement in different ways. There is no one specific way to measure it.<\/p>\n
You must define what you\u2019re trying to measure before you start using metrics. For example, a business might use feature adoption as a metric for product engagement<\/a> while others create their unique engagement measures.<\/p>\n
NPS<\/a> (Net Promoter Score), CSAT (Customer Satisfaction Score), user retention<\/a>, and user churn<\/a> are some examples of popular engagement metrics.<\/p>\n
8 Important product engagement metrics that PMs should track<\/strong><\/h2>\n
When it comes to measuring user engagement, here are eight essential metrics that product managers can track.<\/p>\n
Product engagement score<\/strong><\/h3>\n
Product engagement<\/a> score helps you understand how users quantitatively interact with your product.<\/p>\n
It combines three aspects of user engagement:<\/p>\n
- \n
- Adoption Rate<\/a>: This is the average number of key events adopted by active visitors and users.<\/li>\n
- Product Stickiness Rate<\/a>: This is the average ratio of the number of DAUs (daily active users) to the number of WAUs (weekly active users) or MAUs (monthly active users).<\/li>\n
- Growth Rate<\/a>: This is the ratio of new and renewed accounts or visitors to the number of churned accounts or visitors within a given period.<\/li>\n<\/ul>\n
Product Engagement Score.<\/figcaption><\/figure>\n To measure the product engagement score, you need to find out the three rates mentioned above and divide them by 3.<\/p>\n
Week 1 engagement<\/strong><\/h3>\n
Week 1 engagement is one of the important user engagement metrics<\/a> that measure user interaction with your product within the first week of the trial or paid usage.<\/p>\n
Usually, if a user isn\u2019t engaging with your product within the first week, they are likely to churn and not reach full user activation. This can be due to several reasons: perhaps there were issues with the onboarding process, lack of customer support, missing features, or a combination of all three.<\/p>\n
Customer success managers play a vital role in addressing these engagement challenges, as they proactively reach out to users during their first week while providing personalized onboarding assistance.<\/p>\n
Monthly active users\/Weekly active users (Product stickiness)<\/strong><\/h3>\n
Product stickiness<\/a> is one of the most important product engagement metrics that essentially refers to users\u2019 tendency to keep returning to your product because they find it valuable and engaging.<\/p>\n
This metric drives growth by increasing customer retention<\/a>, providing account expansion opportunities and increasing CLV (customer lifetime value<\/a>).<\/p>\n
Product Stickiness<\/a>.<\/figcaption><\/figure>\n The DAUs\/MAUs ratio is one of the key product metrics used to measure product stickiness. For a given period, you need to find out the number of daily users and monthly users and then divide them.<\/p>\n
Time in product<\/strong><\/h3>\n
One of the core product engagement metrics is the time in the product. This refers to the average session duration an active user spends with your product. If a user is truly receiving value, they will use it for longer periods.<\/p>\n
Tracking user activity in Userpilot<\/a><\/figcaption><\/figure>\n Of course, this also depends on the nature of the product. So your best bet would be to observe your users for a while to create a benchmark and then compare the data with individual users.<\/p>\n
Feature adoption rate<\/strong><\/h3>\n
Feature adoption<\/a> is when your customers start using a product\u2019s feature(s). You can track this by recording the number of times users have used a specific feature.<\/p>\n
A high feature adoption<\/a> rate indicates a popular feature. If most of your users are actively interacting with a certain feature, there are good reasons for it.<\/p>\n
On the other hand, features that have low adoption rates must be monitored. You can either improve them or cut them out entirely.<\/p>\n
Feature Adoption<\/a> Rate.<\/figcaption><\/figure>\n To calculate this rate, you must choose the features you want to measure and a timeframe. Then, you must determine the number of monthly active users for the feature and divide it by the total number of user logins.<\/p>\n
Retention rate<\/strong><\/h3>\n
Customer retention rate<\/a> is an important metric for product and customer success teams. It refers to the percentage of customers who stick with your product for a long time. These are users who keep renewing their subscriptions and actively engage with your product.<\/p>\n
A high retention rate<\/a> highlights that users consistently find value in your product, so they keep using it. When you focus on improving retention, you\u2019re more likely to bring in new customers, keep your costs low, increase ROI, and significantly boost user loyalty.<\/p>\n
Customer Retention Rate.<\/figcaption><\/figure>\n To calculate the customer retention rate<\/a>, you must first select the timeframe. You can then calculate the retention rate as the total number of paying customers you have at the end of the period divided by the total number at the beginning.<\/p>\n
Churn rate<\/strong><\/h3>\n
The churn rate<\/a> refers to the percentage of users that leave your business over a given timeframe.<\/p>\n
A high churn rate indicates decreased engagement, as users stop using your product entirely. On the other hand, a low churn rate<\/a> indicates high user engagement. They are finding continued value in your product and are likely to remain your loyal customers.<\/p>\n
Customer Churn Rate.<\/figcaption><\/figure>\n To calculate the customer churn rate, you need to first select a timeframe. Then, you determine how many users churn during this period and divide this number by the total number of customers at the beginning of the period.<\/p>\n
5 Effective strategies to boost user engagement<\/strong><\/h2>\n
Here are the five most effective strategies to boost user engagement.<\/p>\n
Create interactive walkthroughs and onboarding checklists to guide users properly<\/strong><\/h3>\n
The first step you can take to improve product engagement is to create interactive walkthroughs<\/a> and onboarding checklists<\/a>.<\/p>\n
Interactive walkthroughs guide users, so they don\u2019t get confused and lost with your product. Avoid lengthy product tours<\/a> that overwhelm users with information. Instead, make it short and simple and try to cover all the basic features.<\/p>\n
Interactive walkthrough built with Userpilot<\/a><\/figcaption><\/figure>\n An onboarding checklist<\/a> consists of the steps a user can take to achieve full product activation. For example, users are encouraged to use a feature and then share it on social media as part of the product tutorial.<\/p>\n
Track in-app user engagement and create personalized flows<\/strong><\/h3>\n
Another way to improve your engagement score<\/a> is by tracking how customers are spending their time with your product. This allows you to create personalized flows for different users, taking into account the different use cases of your customers.<\/p>\n
In-app interaction tracking with Userpilot<\/a><\/figcaption><\/figure>\n With Userpilot, you can easily track all sorts of interactions<\/a> within the app, such as clicks, hovers, and even text inputs.<\/p>\n
Segment customers based on engagement level and identify inactive customers<\/strong><\/h3>\n
Tracking user activity allows you to segment your customers<\/a> based on different engagement levels. You can discover your power users (those who have reached full product activation), inactive users at risk of churning, and everyone else in between.<\/p>\n
Advanced customer segmentation in Userpilot<\/a><\/figcaption><\/figure>\n You can then create different marketing strategies (email or ad campaigns) that focus on retaining your most loyal, paid accounts and attempt to win back inactive users, as recovered accounts can be a great indicator of success.<\/p>\n
Here\u2019s an example of a re-engagement email<\/a> by Eversign.<\/p>\n
Winback Email from Eversign<\/figcaption><\/figure>\n Use gamification strategies to boost product engagement<\/strong><\/h3>\n
Gamification<\/a> refers to introducing fun elements to encourage and motivate users to fulfill different tasks. It usually includes a reward or an incentive that guides users to accomplish a goal.<\/p>\n
The most common reward elements include points, badges, leaderboards, and discount coupons.<\/p>\n
Here\u2019s how Prodpad uses gamification<\/a> to help users find value in their product.<\/p>\n
Prodpad gamification<\/figcaption><\/figure>\n Build an in-app help center to offer on-demand support and remove friction<\/strong><\/h3>\n
In-app help centers<\/a> are extremely helpful in improving your engagement model (and your entire SaaS business model) and thus, customer success.<\/p>\n
For starters, it takes the pressure off your support teams, leaving them to deal with more complex issues. The resource center helps users find on-demand solutions<\/a> to commonly occurring problems and increases the time they spend on your product.<\/p>\n
This reduces friction<\/a> significantly and allows users to quickly resolve their problems<\/a>, which in turn reduces their frustration and improves the overall satisfaction of your user base.<\/p>\n
In-app help center built with Userpilot<\/a><\/figcaption><\/figure>\n Best tools to track user engagement metrics<\/strong><\/h2>\n
Two of the best tools in the market to track these specific metrics are Userpilot and Appcues.<\/p>\n
Userpilot<\/strong><\/h3>\n
Userpilot is a dedicated product engagement tool with a lot of intelligent features. Its key features include an in-app help center<\/a>, advanced customer segmentation, and an in-app interaction tracker.<\/p>\n
These features focus on engaging users with personalized in-product experiences<\/a> without needing to code, allowing you to drive user activation, feature adoption, and retention significantly.<\/p>\n
Equipped with numerous microsurvey<\/a> templates, you can easily launch surveys such as CSAT<\/a> that help you measure engagement, calculate your scores, and understand the overall user engagement status<\/a> of your product.<\/p>\n
In-app survey template library in Userpilot<\/a><\/figcaption><\/figure>\n With Userpilot, you can also create flows based on custom settings and event occurrences to increase the chances of high engagement with unique users.<\/p>\n
Userpilot<\/a>‘s triggering conditions for in-app flows<\/figcaption><\/figure>\n Userpilot pricing<\/a> differentiation is based on the number of Monthly Active Users (MAUs) your company has. Here\u2019s the detailed Userpilot pricing:<\/a><\/p>\n
- \n
- Traction:<\/strong> Billed anually, this plan costs $299\/ mo for up to 2000 MAUs and includes all the fundamental features related to engagement.<\/li>\n
- Growth:<\/strong> Custom pricing and includes additional features like localization, in-app resource center, advanced event-based content triggering, and more.<\/li>\n
- Enterprise:<\/strong> Custom pricing and usage limits. As well as unlimited team members, multiple apps, dedicated enterprise infrastructure, and so on.<\/li>\n<\/ul>\n
Feel free to sign up for a demo<\/a> if you\u2019d like to give it a shot!<\/p>\n
Appcues<\/strong><\/h3>\n
Appcues<\/a> is an onboarding software<\/a> that\u2019s mostly known for its ability to create interactive product tours using an intuitive UI. It\u2019s best for small or mid-market companies looking to improve user engagement<\/a>.<\/p>\n
It has certain features that help improve engagement and user interaction, such as:<\/p>\n
- Growth:<\/strong> Custom pricing and includes additional features like localization, in-app resource center, advanced event-based content triggering, and more.<\/li>\n
- Product Stickiness Rate<\/a>: This is the average ratio of the number of DAUs (daily active users) to the number of WAUs (weekly active users) or MAUs (monthly active users).<\/li>\n
- improve product design and introduce in-demand features<\/li>\n<\/ul>\n
- Track in-app user engagement<\/a> and create personalized flows<\/a> to engage new users.<\/li>\n
![\"Image](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/60bf7fa85c35b138c0fac7ff_appcues-builder.webp\")
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