{"id":16505,"date":"2022-11-30T23:43:35","date_gmt":"2022-11-30T23:43:35","guid":{"rendered":"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/"},"modified":"2026-04-03T09:26:06","modified_gmt":"2026-04-03T09:26:06","slug":"customer-service-knowledge-base","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/","title":{"rendered":"How to Create a Customer Service Knowledge Base: Examples and Best Practices for SaaS"},"content":{"rendered":"<p>Have you ever wondered why companies invest so much time and effort into their customer service knowledge base? Well, it&#8217;s actually a pinnacle of user retention and customer experience!<\/p>\n<p>In this article, we&#8217;re going to go over all the benefits, best practices, and software that you need to make a world-class <a href=\"https:\/\/userpilot.com\/solutions\/self-service\" target=\"_blank\" rel=\"noopener noreferrer\">self-serve knowledge base<\/a>!<\/p>\n<p><!-- This div is the main container for the interactive quiz. --><\/p>\n<div id=\"up-quiz-container\">\n<p><!-- Progress Bar --><\/p>\n<div id=\"up-progress-container\">\n<div id=\"up-progress-bar\" style=\"width: 15%;\"><\/div>\n<\/div>\n<p><!-- Step 1: Initial Question --><\/p>\n<div class=\"up-quiz-step active\" data-step=\"1\">\n<h3>How easy is it for users to find your customer service knowledge base?<\/h3>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">It&#8217;s clearly visible in-app<\/button><br \/>\n<button class=\"up-answer-btn\">Users have to search for it<\/button><br \/>\n<button class=\"up-answer-btn\">We primarily rely on support tickets<\/button><\/div>\n<\/div>\n<p><!-- Step 2: Content Organization --><\/p>\n<div class=\"up-quiz-step\" data-step=\"2\">\n<h3>How do you organize your knowledge base content for easy navigation?<\/h3>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">It&#8217;s logically categorized<\/button><br \/>\n<button class=\"up-answer-btn\">We have a search bar<\/button><br \/>\n<button class=\"up-answer-btn\">It&#8217;s a simple list of articles<\/button><\/div>\n<\/div>\n<p><!-- Step 3: Content Improvement --><\/p>\n<div class=\"up-quiz-step\" data-step=\"3\">\n<h3>How do you know if your knowledge base articles are actually helpful?<\/h3>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">We collect user feedback in-app<\/button><br \/>\n<button class=\"up-answer-btn\">We track page views and bounce rates<\/button><br \/>\n<button class=\"up-answer-btn\">We assume they are working<\/button><\/div>\n<\/div>\n<p><!-- Step 4: Final Lead Gen Step --><\/p>\n<div class=\"up-quiz-step\" data-step=\"4\">\n<h3>Build a smarter customer service knowledge base.<\/h3>\n<p class=\"up-final-text\">An effective knowledge base shouldn&#8217;t just be a list of articles\u2014it should be an interactive, in-app experience. <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> helps you reduce support tickets and boost <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">feature adoption<\/a> by delivering contextual help, gathering feedback, and personalizing resources right where your users need them.<\/p>\n<p><button id=\"up-cta-btn\">Get a Demo<\/button><\/p>\n<\/div>\n<\/div>\n<p><!-- Link to the JavaScript file. Upload this file to your media library and replace the URL below. --><br \/>\n<script src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2022\/11\/customer-service-knowledge-base.js\"><\/script><\/p>\n<h2 id=\"ffh6l\">What is a customer service knowledge base?<\/h2>\n<p>A customer service knowledge base is a help center (either external or in-app) that provides resources for users such as articles, guides, FAQs, and video tutorials. It contains all the information needed to figure out how the product works and solve any problems that may occur.<\/p>\n<h2 id=\"4vnfl\">What are the benefits of creating a customer service knowledge base?<\/h2>\n<p>Creating a customer service knowledge base for your SaaS product is a tenet of good customer service. In addition to reducing the number of tickets your team has to deal with, self-service knowledge bases can also:<\/p>\n<ul>\n<li>Increase first-contact resolution rates<\/li>\n<li>Build customer loyalty<\/li>\n<li>Drive feature adoption<\/li>\n<\/ul>\n<p>Let&#8217;s dive deeper into the <a href=\"https:\/\/userpilot.com\/blog\/knowledge-base-benefits\/\" target=\"_blank\" rel=\"noopener noreferrer\">benefits of creating a knowledge base<\/a> for your users!<\/p>\n<h3 id=\"9phgk\"><strong>Higher resolution rates at first contact<\/strong><\/h3>\n<p>With a good knowledge base, there\u2019s no need to put customers on hold, transfer them between agents, or call them back later.\u00a0 Answers are right in front of them and most of the time, they can resolve issues on their own at first contact.<\/p>\n<h3 id=\"6ilod\"><strong>Increased customer confidence and loyalty<\/strong><\/h3>\n<p>A low-friction customer experience is the best way to build <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer loyalty<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/customer-confidence\/\" target=\"_blank\" rel=\"noopener noreferrer\">confidence<\/a> in your SaaS product. As a result, creating a customer service knowledge base could be a great way to <a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">reduce churn<\/a> and hit your <a href=\"https:\/\/userpilot.com\/blog\/retention-metrics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">user retention metrics<\/a>.<\/p>\n<h3 id=\"a68j5\">Drive new feature adoption<\/h3>\n<p>Developing new features is a key part of ensuring that your SaaS product remains competitive in the market. That said,<a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"> new feature launches<\/a> are usually a nightmare for your support team since there&#8217;ll be countless tickets and queries as users initially figure out how the feature works.<\/p>\n<p>If you can prophylactically add a knowledge base of resources going over how the new feature works and what it can be used for then you&#8217;ll encourage customers to resolve their own queries and <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">adopt the new features<\/a> faster.<\/p>\n<h3 id=\"3cjrt\">Boost organic traffic<\/h3>\n<p>Whenever you create knowledge base content, the goal should always be to bolster your self-service resources and help customers learn more about the product.<\/p>\n<p>That said, every time you create content for either internal knowledge base software or external knowledge base software, you&#8217;re giving your website an extra boost in organic traffic.<\/p>\n<p>Search engines have steadily been shifting their focus away from keywords and more toward search intent. If your self-service knowledge base has the answer to questions people are searching for on Google, you&#8217;re bound to get more traffic as a result.<\/p>\n<h2 id=\"c0kf9\"><strong>Types of resources you should offer through your knowledge base<\/strong><\/h2>\n<p>If you want to improve the entire customer experience rather than just specific aspects of it, it&#8217;s essential that you diversify the type of content you&#8217;re releasing on your own knowledge base.<\/p>\n<p>Here are a few types of resources that you should consider adding to your customer service knowledge base:<\/p>\n<ul>\n<li>Product documentation articles<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/product-changes\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product updates<\/a> &amp; <a href=\"https:\/\/userpilot.com\/blog\/release-notes-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">release notes<\/a><\/li>\n<li>Tutorial videos and pre-recorded webinars<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Interactive walkthroughs<\/a> for specific features<\/li>\n<li>Glossary to help new users figure out what all the terms in your software mean<\/li>\n<li>Buttons to open a ticket, report a bug or request a live chat (for instance when knowledge bases aren&#8217;t enough to solve the problem)<\/li>\n<\/ul>\n<h2 id=\"bp86p\">Customer service knowledge base best practices for SaaS<\/h2>\n<p>It&#8217;s important to remember that having the right customer service tool stack or uploading dozens of articles to your customer service knowledge base isn&#8217;t all it takes to get the most out of your efforts.<\/p>\n<p>If you really want to optimize the self-service experience, there are a few best practices that you should implement:<\/p>\n<h3 id=\"bv6hu\">Make your customer service knowledge base easy to find<\/h3>\n<p>Even the best customer service knowledge base is totally useless if your users aren&#8217;t able to find it easily. You should be linking to your resource center in the header, footer, and various areas inside your SaaS UI.<\/p>\n<p>The more places you add knowledge base buttons to, the higher the likelihood that a user will be able to easily access it when they need help with a problem.<picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/customer-service-knowledge-base-Userpilot_d2f840656f86437a5e3e934a9c27838c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/customer-service-knowledge-base-Userpilot_d2f840656f86437a5e3e934a9c27838c_800.png 1x\" media=\"(min-width: 769px)\" \/><\/picture>\n<h3 id=\"do11q\">Organize your knowledge base content into categories for easy navigation<\/h3>\n<p>Finding your knowledge base is only the first step in helping users solve their problems. The next challenge is helping them navigate through dozens or even hundreds of resources to find the exact piece of information they need.<\/p>\n<p>If users spend too much time browsing your knowledge base but are unable to find an answer to their problem, they&#8217;re likely going to give up and reach out to your <a href=\"https:\/\/userpilot.com\/blog\/customer-service-kpi\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer service<\/a> team instead \u2014 wasting all the effort that went into creating those <a href=\"https:\/\/userpilot.com\/blog\/interactive-guides\/\" target=\"_blank\" rel=\"noopener noreferrer\">guides.<\/a><\/p>\n<p>To avoid this, be sure to categorize your content into specific groups depending on which aspect of your product they cover or what the user&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">job-to-be-done<\/a> would be when searching for that resource.<\/p>\n<p>For example, you could have an entire section dedicated to <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthroughs<\/a> for specific features. Another category could be written resources for<a href=\"https:\/\/userpilot.com\/blog\/new-user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\"> new users<\/a> that teach them how to set up their accounts, link key integrations, and add their first project.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/modules-customer-service-knowledge-base_ad98f02e8bb576fd1490b0225b0d66b3_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/modules-customer-service-knowledge-base_ad98f02e8bb576fd1490b0225b0d66b3_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/modules-customer-service-knowledge-base_ad98f02e8bb576fd1490b0225b0d66b3_800.png\" alt=\"modules-customer-service-knowledge-base\" \/><\/picture><\/figure>\n<h3 id=\"e0dr3\">Add search functionality to your help center<\/h3>\n<p>A very actionable and tactical improvement that you can make to help your users navigate your knowledge base is to add the search functionality.<\/p>\n<p>Whether you custom-code a search feature or use a plugin, the important thing is that your customers will be able to find relevant resources by typing in a few keywords instead of scrolling through the entire library.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/SaaS-resource-center-search-bar_1e720e0ac3cc495a5754e96276f5ce94_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/SaaS-resource-center-search-bar_1e720e0ac3cc495a5754e96276f5ce94_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/SaaS-resource-center-search-bar_1e720e0ac3cc495a5754e96276f5ce94_800.png\" \/><\/picture><\/figure>\n<h3 id=\"bt4q7\">Personalize knowledge base content based on user needs<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/saas-personalized-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">Personalizing your knowledge base<\/a> to different user personas can be a great way to make the entire customer experience feel more relevant.<\/p>\n<p>Hiding or showing different resources depending on which user segment is viewing the knowledge base can filter out the noise and ensure you&#8217;re only showing the most relevant resources for their use case.<\/p>\n<p>After all, solo users don&#8217;t want to read enterprise SSO guides and vice-versa.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/segmentation-customer-service-knowledge-base_cc889e1c7e95413d0e7f33a2a8c91840_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/segmentation-customer-service-knowledge-base_cc889e1c7e95413d0e7f33a2a8c91840_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/segmentation-customer-service-knowledge-base_cc889e1c7e95413d0e7f33a2a8c91840_800.png\" alt=\"segmentation-customer-service-knowledge-base\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> allows you to show or hide modules based on user segments.<\/figcaption><\/figure>\n<h3 id=\"8s628\">Play video tutorials from within your resource center<\/h3>\n<p>What&#8217;s the point of constantly training your knowledgeable employees if they only get to interact with a fraction of your user base? By having them pre-record these self-service resources, you&#8217;ll be better able to leverage their product expertise.<\/p>\n<p>It also favors the employee since every video they record could reduce dozens of tickets that they would&#8217;ve otherwise had to deal with manually in the future. Lastly, videos are the best way to go through <a href=\"https:\/\/userpilot.com\/blog\/step-by-step-guides\/\" target=\"_blank\" rel=\"noopener noreferrer\">step-by-step instructions<\/a> that can shorten the learning curve for users.<\/p>\n<p>Be sure to incorporate <a href=\"https:\/\/userpilot.com\/blog\/in-app-tutorials-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app video tutorials<\/a> instead of sending users to a third-party platform like YouTube as well since this will help them follow along.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-video-tutorial-customer-service-knowledge-base_ae7c9d1477447f8ee2e85640f461568c.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-video-tutorial-customer-service-knowledge-base_ae7c9d1477447f8ee2e85640f461568c.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-video-tutorial-customer-service-knowledge-base_ae7c9d1477447f8ee2e85640f461568c.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-video-tutorial-customer-service-knowledge-base_ae7c9d1477447f8ee2e85640f461568c.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-video-tutorial-customer-service-knowledge-base_ae7c9d1477447f8ee2e85640f461568c.gif\" alt=\"in-app-video-tutorial-customer-service-knowledge-base\" \/><\/picture><figcaption>Play video tutorials directly in-app thanks to <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"f993\">Localize the knowledge base content for a better user experience<\/h3>\n<p>In addition to segmenting which resources show up, localizing your entire knowledge base is a crucial step for SaaS companies with a global audience.<\/p>\n<p>Offering content in local languages will make the resources feel more engaging and also show your users that you care enough about them to create localized versions of every guide.<\/p>\n<p>Eliminating the language barrier also reduces frustration and cuts down on the <a href=\"https:\/\/userpilot.com\/blog\/time-to-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">time-to-value<\/a> significantly. Userpilot&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/saas-localization\/\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS localization<\/a> features let you auto-translate all the content on your platform across 32 different languages (in a single click!).<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/localization-customer-service-knowledge-base_961c097a22a285eeef07accc611e1b54.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/localization-customer-service-knowledge-base_961c097a22a285eeef07accc611e1b54.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/localization-customer-service-knowledge-base_961c097a22a285eeef07accc611e1b54.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/localization-customer-service-knowledge-base_961c097a22a285eeef07accc611e1b54.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/localization-customer-service-knowledge-base_961c097a22a285eeef07accc611e1b54.gif\" alt=\"localization-customer-service-knowledge-base\" \/><\/picture><figcaption>Localize your customer service knowledge base with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"5tn29\">Collect customer feedback and improve your content based on it<\/h3>\n<p>Regularly collecting and analyzing <a href=\"https:\/\/userpilot.com\/blog\/user-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">user feedback<\/a> will help you find out which guides are serving their purpose versus which questions are still unanswered by the existing content on your knowledge base.<\/p>\n<p>This way, you&#8217;ll have a clear-cut path on which resources to publish next or how to improve the existing ones.<\/p>\n<p>Whenever a user <a href=\"https:\/\/userpilot.com\/blog\/customer-interactions-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">interacts<\/a> with one of your resources, trigger a <a href=\"https:\/\/userpilot.com\/blog\/microsurveys-saas-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">microsurvey<\/a> to give them a chance to evaluate the resource.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-survey-customer-service-knowledge-base_61ac2ad30fc3fb4576cd4bf331c2c496_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-survey-customer-service-knowledge-base_61ac2ad30fc3fb4576cd4bf331c2c496_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/in-app-survey-customer-service-knowledge-base_61ac2ad30fc3fb4576cd4bf331c2c496_800.png\" alt=\"in-app-survey-customer-service-knowledge-base\" \/><\/picture><\/figure>\n<p>Also, allow users to give feedback on their own terms. You can encourage <a href=\"https:\/\/userpilot.com\/blog\/active-vs-passive-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">passive feedback<\/a> by placing widgets in your resource center and inviting them to submit their suggestions.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Userpilot-widget_ae541e44a737d296c056b3291b84214c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Userpilot-widget_ae541e44a737d296c056b3291b84214c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Userpilot-widget_ae541e44a737d296c056b3291b84214c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Userpilot-widget_ae541e44a737d296c056b3291b84214c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Userpilot-widget_ae541e44a737d296c056b3291b84214c_800.png\" alt=\"Userpilot embeds a widget into its resource center to encourage passive feedback\" \/><\/picture><\/figure>\n<h3 id=\"3annp\">Keep the help center up-to-date<\/h3>\n<p>There&#8217;s nothing worse for the customer experience than an outdated knowledge base. As such, be sure to update your tutorial content and feature guides whenever you make changes to the product to ensure that all the information is still relevant.<\/p>\n<p>If you remove a feature or patch a bug, be sure to delete (or at least hide) related resources to avoid confusion amongst new users.<\/p>\n<h3 id=\"8k90v\">Track knowledge base performance and draw insights<\/h3>\n<p>Tracking the performance of your knowledge base is paramount to improving it over time. As such, incorporating an <a href=\"https:\/\/userpilot.com\/blog\/product-usage-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics system<\/a> that tells you which resources get the most views, what the most popular user queries are, and what the average<a href=\"https:\/\/userpilot.com\/blog\/product-engagement-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\"> engagement rate <\/a>for the knowledge base as a whole is should be a top priority.<\/p>\n<p>If your analytics show that the video tutorials are getting a lot more engagement than your text-based articles then at least you&#8217;ll know to double down on video production. Similarly, seeing high search volumes for a specific feature will tell you that additional <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app guidance<\/a> measures should be implemented.<\/p>\n<p>Here are two key metrics you should be tracking:<\/p>\n<ul>\n<li><strong>Temporal analytics<\/strong> enables you to compare usage over specific periods<\/li>\n<li><strong>Live changes<\/strong> that allow you to see how users are interacting with your help center in real time.<\/li>\n<\/ul>\n<h3 id=\"1uolg\">Inspiring customer service knowledge base examples from SaaS companies<\/h3>\n<p>In this section, we\u2019ve outlined some of the most impressive knowledge base examples. Stay tuned as we discuss each design, highlighting what makes it unique and giving you some inspiration to create yours.<\/p>\n<h3 id=\"amg6r\">Miro\u2019s in-app customer service knowledge base<\/h3>\n<p>Miro has a pretty robust knowledge base with a really good structure and navigation.<\/p>\n<p>Resources are grouped based on different categories such as content type, specific parts of the product, or the user journey stage where they potentially can be needed.<\/p>\n<p>All the resources are also quite easy to find and access within the app itself.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Miroi-n-app-resource-center_29e16ce78f945d6e835a093e00241bf3_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Miroi-n-app-resource-center_29e16ce78f945d6e835a093e00241bf3_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Miroi-n-app-resource-center_29e16ce78f945d6e835a093e00241bf3_800.png\" alt=\"Miro in-app resource center\" \/><\/picture><\/figure>\n<h3 id=\"7ce5n\">Jira\u2019s help center design example<\/h3>\n<p>Jira is a very popular and quite complex software with several use cases.<\/p>\n<p>We particularly liked how they listed solutions to the most common customer issues at the top of the page. Users can get immediate answers to common questions this way.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Knowledge-base-featured-problems-and-solutions-Jira_1a2ad5a46db10ee852df52b6e890dad0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Knowledge-base-featured-problems-and-solutions-Jira_1a2ad5a46db10ee852df52b6e890dad0_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Knowledge-base-featured-problems-and-solutions-Jira_1a2ad5a46db10ee852df52b6e890dad0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Knowledge-base-featured-problems-and-solutions-Jira_1a2ad5a46db10ee852df52b6e890dad0_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/Knowledge-base-featured-problems-and-solutions-Jira_1a2ad5a46db10ee852df52b6e890dad0_800.png\" alt=\"Knowledge-base-featured-problems-and-solutions-Jira\" \/><\/picture><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Have you ever wondered why companies invest so much time and effort into their customer service knowledge base?  Well, it&#8217;s actually a pinnacle of user retention and customer experience! In this article, we&#8217;re going to go over all the benefits, best practices, and software that you need to make a world-class self-serve knowledge base!<\/p>\n","protected":false},"author":19,"featured_media":16506,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[488],"tags":[235,1035,86,816,603,889,887,481],"class_list":["post-16505","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-engagement","tag-customer-feedback","tag-customer-loyalty","tag-customer-satisfaction","tag-customer-service","tag-interactive-walkthrough","tag-knowledge-bases","tag-saas-self-service-support","tag-self-service-support"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Create a Customer Service Knowledge Base: Examples and Best Practices for SaaS<\/title>\n<meta name=\"description\" content=\"Wondering how to create a customer service knowledge base for your SaaS company and what the best practices are? Read our guide!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Create a Customer Service Knowledge Base: Examples and Best Practices for SaaS\" \/>\n<meta property=\"og:description\" content=\"Wondering how to create a customer service knowledge base for your SaaS company and what the best practices are? Read our guide!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-30T23:43:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-03T09:26:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/11\/How-to-Create-a-Customer-Service-Knowledge-Base-Examples-and-Best-Practices-for-SaaS_9d0b00f392f928e02160235a47187997_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Userpilot Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Userpilot Team\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"13 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/\"},\"author\":{\"name\":\"Userpilot Team\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/c23f142272c9525f442450e3db3b3d00\"},\"headline\":\"How to Create a Customer Service Knowledge Base: Examples and Best Practices for SaaS\",\"datePublished\":\"2022-11-30T23:43:35+00:00\",\"dateModified\":\"2026-04-03T09:26:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/\"},\"wordCount\":1933,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/11\/How-to-Create-a-Customer-Service-Knowledge-Base-Examples-and-Best-Practices-for-SaaS_9d0b00f392f928e02160235a47187997_2000.png\",\"keywords\":[\"customer feedback\",\"customer loyalty\",\"Customer Satisfaction\",\"customer service\",\"interactive walkthrough\",\"knowledge bases\",\"SaaS self service support\",\"self-service support\"],\"articleSection\":[\"User Engagement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/\",\"url\":\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/\",\"name\":\"How to Create a Customer Service Knowledge Base: Examples and Best Practices for SaaS\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2022\/11\/How-to-Create-a-Customer-Service-Knowledge-Base-Examples-and-Best-Practices-for-SaaS_9d0b00f392f928e02160235a47187997_2000.png\",\"datePublished\":\"2022-11-30T23:43:35+00:00\",\"dateModified\":\"2026-04-03T09:26:06+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/c23f142272c9525f442450e3db3b3d00\"},\"description\":\"Wondering how to create a customer service knowledge base for your SaaS company and what the best practices are? 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