{"id":16510,"date":"2024-03-08T08:00:42","date_gmt":"2024-03-08T08:00:42","guid":{"rendered":"https:\/\/userpilot.com\/blog\/product-dashboard\/"},"modified":"2026-03-03T12:23:28","modified_gmt":"2026-03-03T12:23:28","slug":"product-dashboard","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/product-dashboard\/","title":{"rendered":"Product Dashboard: What Is It and How to Create One? (+Best Tools)"},"content":{"rendered":"<p data-pm-slice=\"1 1 []\">How can product managers keep tabs on all the KPIs necessary to make informed product decisions without getting swamped with all the irrelevant data out there? The short answer is: with a product dashboard!<\/p>\n<p>In this article, we\u2019re looking at how to build effective product manager dashboards and the key metrics you may want to populate them with at different stages of the product lifecycle.<\/p>\n<p>We also explore tools for building product dashboards and <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" rel=\"noopener noreferrer\">data analysis<\/a>.<\/p>\n<p>Intrigued? Let\u2019s get to it.<\/p>\n<h2><strong>What are product dashboards?<\/strong><\/h2>\n<p>A product dashboard is a visual tool for tracking the performance of selected <a href=\"https:\/\/userpilot.com\/blog\/product-management-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product metrics<\/a> that are relevant at a particular time.<\/p>\n<p>Dashboards allow product managers to keep a pulse on what\u2019s happening to the product at different <a href=\"https:\/\/userpilot.com\/blog\/product-development-process\" rel=\"noopener noreferrer\">points of its development<\/a>.<\/p>\n<h2><strong>Why should you use a product management dashboard?<\/strong><\/h2>\n<p>Product dashboards help with the <a href=\"https:\/\/userpilot.com\/blog\/data-democratization\/\" rel=\"noopener noreferrer\">democratization of data<\/a> within organizations. They are easy to interpret and understand.<\/p>\n<p>As a result, they are perfect for communicating with stakeholders who may not be very confident with <a href=\"https:\/\/userpilot.com\/blog\/user-data-analytics\/\" rel=\"noopener noreferrer\">data analytics<\/a>.<\/p>\n<p>This is vital for ensuring alignment within cross-functional product teams. It gives team members a clear picture of their performance and how their actions are affecting the metrics in focus.<\/p>\n<p>A clear advantage of a product analytics dashboard over other <a href=\"https:\/\/userpilot.com\/blog\/userpilot-event-tracking\/\" rel=\"noopener noreferrer\">tracking tools<\/a> like spreadsheets is that the data is always up-to-date and allows you to follow real-time changes to the metrics.<\/p>\n<p><!-- Interactive Product Management Dashboard Quiz --><\/p>\n<div id=\"pm-dashboard-quiz-container\"><!-- Progress Bar --><\/p>\n<div id=\"progress-bar-container\">\n<div id=\"progress-bar\"><\/div>\n<\/div>\n<p><!-- Question 1 --><\/p>\n<div id=\"question1\" class=\"quiz-question\" style=\"display: block;\">\n<h3>How do you currently track your product&#8217;s key metrics?<\/h3>\n<p>Understanding your current setup helps identify improvement areas for your product management dashboard.<\/p>\n<div class=\"answer-options\"><button class=\"answer-option\" data-next-question=\"question2\">Spreadsheets &amp; manual reports<\/button><br \/>\n<button class=\"answer-option\" data-next-question=\"question2\">A basic analytics tool (like GA)<\/button><br \/>\n<button class=\"answer-option\" data-next-question=\"question2\">We have a dedicated product dashboard<\/button><br \/>\n<button class=\"answer-option\" data-next-question=\"question2\">We&#8217;re not consistently tracking them<\/button><\/div>\n<\/div>\n<p><!-- Question 2 --><\/p>\n<div id=\"question2\" class=\"quiz-question\" style=\"display: none;\">\n<h3>How easily can you share real-time product insights with your stakeholders?<\/h3>\n<p>Effective product management relies on clear, up-to-date communication across teams.<\/p>\n<div class=\"answer-options\"><button class=\"answer-option\" data-next-question=\"question3\">It&#8217;s a manual, time-consuming process<\/button><br \/>\n<button class=\"answer-option\" data-next-question=\"question3\">Fairly easily, but the data isn&#8217;t always live<\/button><br \/>\n<button class=\"answer-option\" data-next-question=\"question3\">Very easily, our dashboard is centralized<\/button><\/div>\n<\/div>\n<p><!-- Question 3 --><\/p>\n<div id=\"question3\" class=\"quiz-question\" style=\"display: none;\">\n<h3>Which of these metrics is your biggest blind spot right now?<\/h3>\n<p>A great product management dashboard provides clarity on the metrics that matter most for growth.<\/p>\n<div class=\"answer-options\"><button class=\"answer-option\" data-next-question=\"final-step\">User activation &amp; onboarding funnels<\/button><br \/>\n<button class=\"answer-option\" data-next-question=\"final-step\">Feature adoption &amp; engagement rates<\/button><br \/>\n<button class=\"answer-option\" data-next-question=\"final-step\">User retention &amp; churn analysis<\/button><br \/>\n<button class=\"answer-option\" data-next-question=\"final-step\">Revenue metrics (MRR, LTV, etc.)<\/button><\/div>\n<\/div>\n<p><!-- Final Step \/ CTA --><\/p>\n<div id=\"final-step\" class=\"quiz-question\" style=\"display: none;\">\n<h3>Build a product management dashboard that drives growth.<\/h3>\n<p>Stop guessing and start making data-informed decisions. Userpilot gives you the real-time dashboards and analytics you need to understand user behavior, boost adoption, and accelerate growth. See how it works.<\/p>\n<div class=\"answer-options\"><a id=\"cta-button\" href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_self\">Get a Custom Demo<\/a><\/div>\n<\/div>\n<\/div>\n<p><!-- End of Interactive Quiz --><\/p>\n<p><!-- Link to your JavaScript file - IMPORTANT: Update this path --><br \/>\n<script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/product-management-dashboard.js\"><\/script><\/p>\n<h2><strong>Type of product management metrics to track using analytics dashboards<\/strong><\/h2>\n<p>To be effective, product dashboards need to be customized properly and contain only the important metrics. Overcluttering the dashboard will cancel many of its benefits.<\/p>\n<p>That\u2019s why it\u2019s good practice to keep <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard-examples\/\" rel=\"noopener noreferrer\">different dashboards<\/a> for different purposes.<\/p>\n<p>Which metrics you choose to include in our product dashboards very much depends on the product and how mature it is. What\u2019s more, each <a href=\"https:\/\/userpilot.com\/blog\/product-team-structure\/\" rel=\"noopener noreferrer\">product team<\/a> is different and that means they have different ways of organizing their work.<\/p>\n<h3><strong>Product development metrics<\/strong><\/h3>\n<p>Product development metrics are indications of development team efficiency.<\/p>\n<p>They allow <a href=\"https:\/\/userpilot.com\/blog\/product-manager-role\/\" target=\"_blank\" rel=\"noopener noreferrer\">product managers<\/a> to see whether the team is on track and estimate how long future increments may take to deliver.<\/p>\n<h4><strong>Examples of metrics to add to the product management dashboard<\/strong><\/h4>\n<ul>\n<li><strong>Velocity<\/strong> \u2013 a measure of how much work the team can complete in each iteration. This helps Scrum Masters or <a href=\"https:\/\/userpilot.com\/blog\/product-manager-vs-project-manager\/\" rel=\"noopener noreferrer\">project managers<\/a> to make estimates.<\/li>\n<li><strong>Story points <\/strong>\u2013 are used to describe how much effort a task requires. Agile teams use story points to <a href=\"https:\/\/userpilot.com\/blog\/level-of-effort\/\" rel=\"noopener noreferrer\">estimate task duration<\/a> and measure velocity.<\/li>\n<li><strong>Time to market <\/strong>\u2013 this is the time the team needs to <a href=\"https:\/\/userpilot.com\/blog\/saas-product-launch\/\" rel=\"noopener noreferrer\">deliver the product to the market<\/a> from the initial idea.<\/li>\n<\/ul>\n<h3><strong>Feature-specific metrics<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-metrics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Feature-specific metrics<\/a> give the product manager insight into how each individual feature is performing.<\/p>\n<h4><strong>Examples of metrics to add to the product management dashboard<\/strong><\/h4>\n<ul>\n<li><strong>Time to adopt <\/strong>\u2013 the time it takes users to start using the feature regularly, measured from the moment they <a href=\"https:\/\/userpilot.com\/blog\/boost-feature-activation-saas\/\" rel=\"noopener noreferrer\">activate<\/a> it. A long time to adopt can be an indication of excessive friction or <a href=\"https:\/\/userpilot.com\/blog\/usability-vs-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">usability <\/a>issues.<\/li>\n<li><strong>Feature usage<\/strong> \u2013 there are different ways of <a href=\"https:\/\/userpilot.com\/blog\/feature-usage\/\" rel=\"noopener noreferrer\">measuring product usage<\/a>, like the total number of users or percentage of all users engaging with a feature.<\/li>\n<li><strong>Feature adoption depth<\/strong> \u2013 how often the target customer engages with the feature. It shows you how <a href=\"https:\/\/userpilot.com\/blog\/customer-stickiness\/\" target=\"_blank\" rel=\"noopener noreferrer\">sticky <\/a>or easy to use the feature is. If the depth is low, it may mean a lack of demand for the feature.<\/li>\n<\/ul>\n<p>You can view important metrics and reports related to your core features using <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" rel=\"noopener noreferrer\">Userpilot<\/a>&#8216;s dashboard.<\/p>\n<figure style=\"width: 2866px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/ed4a68e1-2f73-4dc1-ae14-9b68bd9376a7-scaled.png\" alt=\"Core Feature Engagement Dashboard in Userpilot \" width=\"2866\" height=\"1620\" \/><figcaption class=\"wp-caption-text\">Core Feature Engagement dashboard in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot <\/a><\/figcaption><\/figure>\n<h3><strong>Product usage metrics<\/strong><\/h3>\n<p>In contrast, to feature usage metrics, the <a href=\"https:\/\/userpilot.com\/blog\/product-usage-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage metrics<\/a> shed light on user engagement with the product as a whole. They give you insights into user activity and the potential issues they might be encountering.<\/p>\n<h4><strong>Examples of metrics to add to the product management dashboard<\/strong><\/h4>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/empty-state-time-to-value\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Time To Value<\/strong><\/a> &#8211; the time it takes for a user to reach the <a href=\"https:\/\/userpilot.com\/blog\/the-aha-moment-for-product-onboarding-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">AHA! Moment<\/a> or in other words, experience the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product value<\/a>.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/customer-engagement-score\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Customer Engagement Score (CES)<\/strong><\/a> &#8211; a value assigned to the users that describes how engaged they are. It can help you <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">segment the users<\/a> into more and less satisfied ones and then <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">track their behavior<\/a> to identify patterns.<\/li>\n<li><strong>Product usage stickiness<\/strong> &#8211; calculated by dividing Daily Active Users (DAUs) by <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-monthly-active-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">Monthly Active Users (MAUs)<\/a>. It\u2019s an indication of how valuable and relevant users find our product.<\/li>\n<\/ul>\n<p>This data visualization dashboard from <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" rel=\"noopener noreferrer\">Userpilot<\/a> shows important <a href=\"https:\/\/userpilot.com\/blog\/product-usage-metrics\/\">product usage metrics<\/a> (user activity metrics, average session duration, most visited pages, etc.) and reports (trend of active users, user stickiness, etc.).<\/p>\n<figure style=\"width: 2856px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/5666ec47-a7e8-4ad4-9523-a9649781af1e-scaled.png\" alt=\"Product Usage dashboard in Userpilot\" width=\"2856\" height=\"1620\" \/><figcaption class=\"wp-caption-text\">Product Usage dashboard in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot<\/a><\/figcaption><\/figure>\n<h3><strong>Customer satisfaction score and related metrics<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer satisfaction<\/a> <a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">metrics <\/a>show you how your users feel about our product and how important it is in their lives.<\/p>\n<h4><strong>Examples of metrics to add to the product management dashboard<\/strong><\/h4>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/nps-vs-csat\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Customer Satisfaction Score (CSAT)<\/strong><\/a> &#8211; a numerical value describing how satisfied your existing customers are.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/product-market-fit-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Product Market Fit (PMF)<\/strong><\/a> &#8211; tells the product team how good the product is at satisfying market demand. We test it using the <a href=\"https:\/\/userpilot.com\/blog\/pmf-survey\/\" rel=\"noopener noreferrer\">Sean Ellis test<\/a> which asks users how much they would miss the product if they couldn\u2019t use it anymore.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/product-nps\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Net Promoter Score (NPS)<\/strong><\/a> &#8211; a measure of the user sentiment towards the product. The more promoters there are, the healthier the product is. Just like CSAT, it\u2019s useful for segmenting users and tracking their usage to identify patterns that lead to high\/low satisfaction.<\/li>\n<li><strong>Support tickets<\/strong> \u2013 they are an indication of the volume of issues your <a href=\"https:\/\/userpilot.com\/blog\/positive-customer-experience\/\" rel=\"noopener noreferrer\">customers experience<\/a>. Apart from looking at the number of tickets, you can also look at how quickly they are resolved.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/good-retention-rates-in-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Retention rate<\/strong><\/a> \u2013 this is the percentage of how many customers stay with you, use the product, and pay their subscriptions over a period of time. A high retention rate is an indication that your customers are satisfied with the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" rel=\"noopener noreferrer\">value the product delivers<\/a>.<\/li>\n<\/ul>\n<p>Speaking of retention, the below dashboard from Userpilot shows the <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-model\/\" rel=\"noopener noreferrer\">retention trend<\/a> for different users and time periods in a quick glance.<\/p>\n<figure style=\"width: 2880px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/934b2124-1516-4e75-961a-dbd39a4441bc-scaled.png\" alt=\"User Retention dashboard in Userpilot\" width=\"2880\" height=\"1622\" \/><figcaption class=\"wp-caption-text\">User Retention dashboard in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot<\/a><\/figcaption><\/figure>\n<h3><strong>Revenue and product growth-related metrics<\/strong><\/h3>\n<p>Revenue and <a href=\"https:\/\/userpilot.com\/blog\/product-led-growth-metrics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">growth metrics<\/a> show how well the product is driving the organizational <a href=\"https:\/\/userpilot.com\/blog\/goal-setting-frameworks-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">goals <\/a>and its <a href=\"https:\/\/userpilot.com\/blog\/product-success-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">overall success<\/a>.<\/p>\n<h4><strong>Examples of metrics to add to the product management dashboard<\/strong><\/h4>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/north-star-metric\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>North Star Metric<\/strong><\/a> &#8211; one single most important metric which serves as an indicator of the product\u2019s long-term success. It is particularly useful for aligning teams with organizational objectives.<\/li>\n<li><strong>Customer Acquisition Cost (CAC)<\/strong> &#8211; the <a href=\"https:\/\/userpilot.com\/blog\/average-customer-acquisition-cost\/\" rel=\"noopener noreferrer\">cost of attracting new customers<\/a> and closing deals. In SaaS companies, it\u2019s a good indication of how scalable the product is.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/expansion-mrr\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Monthly Recurring Revenue (MRR)<\/strong><\/a> &#8211; the total revenue the organization can expect to generate from all the active customers in a particular month.<\/li>\n<li><strong>Average Customer Lifetime Value (Avg LTV)<\/strong> &#8211; the <a href=\"https:\/\/userpilot.com\/blog\/revenue-growth-rate\/\" rel=\"noopener noreferrer\">revenue<\/a> an average customer brings to the company over the duration of the relationship. It\u2019s used to predict revenue and overall long-term business success.<\/li>\n<li><strong>Average Revenue Per User (ARPU)<\/strong> &#8211; the average revenue each active customer brings to the company. It helps teams determine the ROI of their <a href=\"https:\/\/userpilot.com\/blog\/customer-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing ops<\/a> or evaluate the <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing structure<\/a>.<\/li>\n<li><strong>Paid user vs. freemium vs. trial <\/strong>\u2013 tracking the number of paid users and their ratio to those using the <a href=\"https:\/\/userpilot.com\/blog\/freemium-to-premium\/\" target=\"_blank\" rel=\"noopener noreferrer\">free version<\/a> as well as the<a href=\"https:\/\/userpilot.com\/blog\/free-trial-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\"> trial conversion rate<\/a> helps you evaluate how attractive our premium plans are to users.<\/li>\n<\/ul>\n<h3><strong>Monitoring and system health<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-operations\/\" rel=\"noopener noreferrer\">Ops teams<\/a> are going to include different metrics from product teams to efficiently monitor the system\u2019s health.<\/p>\n<h4><strong>Examples of metrics to add to the product management dashboard<\/strong><\/h4>\n<ul>\n<li><strong>Uptime <\/strong>\u2013 it\u2019s a surface-level metric that reflects the overall product reliability. For example, 363 days a year or 98.8% of the time.<\/li>\n<li><strong>Speed <\/strong>\u2013 how quick is the product or the system at delivering the desired results.<\/li>\n<li><strong>Errors <\/strong>\u2013 how many errors and how long they take to resolve are also an indication of how reliable the system is.<\/li>\n<\/ul>\n<h2><strong>How to build a product management dashboard<\/strong><\/h2>\n<p>There\u2019s no one dashboard that will fit all products.<\/p>\n<p>Your team needs to develop a number of dashboards corresponding to different stages in the <a href=\"https:\/\/userpilot.com\/blog\/product-lifecycle-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">product lifecycle<\/a> and populate them with relevant data <a href=\"https:\/\/userpilot.com\/blog\/b2b-saas-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">metrics<\/a>.<\/p>\n<p>However, it\u2019s not enough to have fancy dashboards if no one is tracking or acting on them. That\u2019s why organizations need to have the right process in place and promote a culture of <a href=\"https:\/\/userpilot.com\/blog\/data-driven-insights\/\" rel=\"noopener noreferrer\">data-driven decision-making<\/a>.<\/p>\n<p>With that out of the way, let\u2019s start creating our perfect product dashboards.<\/p>\n<h3><strong>Identify your most important product management goals<\/strong><\/h3>\n<p>Depending on your <a href=\"https:\/\/userpilot.com\/blog\/micro-goals-vs-macro-goals-product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">goals <\/a>and how developed your product is, you will be looking at different kinds of metrics to track in your product dashboard, so that\u2019s what you start with.<\/p>\n<p>In the early days, when you\u2019re moving fast and want to <a href=\"https:\/\/userpilot.com\/blog\/product-launch-guide-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">launch <\/a>our <a href=\"https:\/\/userpilot.com\/blog\/minimum-viable-product-vs-minimum-marketable-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">MVP<\/a>, the development metrics will be our main focus.<\/p>\n<p>However, once our product achieves <a href=\"https:\/\/userpilot.com\/blog\/product-market-fit-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-market fit<\/a> and boasts a good number of monthly active users, our interest would shift to tracking <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">adoption<\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer satisfaction<\/a>.<\/p>\n<p>When you <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcements\/\" target=\"_blank\" rel=\"noopener noreferrer\">launch a new feature<\/a>, you will want to track its performance and that will be the focus of the dashboard.<\/p>\n<h3><strong>Select the key metrics to focus on<\/strong><\/h3>\n<p>When you <a href=\"https:\/\/userpilot.com\/blog\/goal-setting-frameworks-saas\/\" rel=\"noopener noreferrer\">define your goals<\/a> clearly, you will be able to create a list of data points that you need to track.<\/p>\n<p>At that point, you will be able to choose the exact metrics that will give you the insights you need.<\/p>\n<p>For example, a <a href=\"https:\/\/userpilot.com\/blog\/product-launch-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">product launch manager<\/a> will pay particular attention to <a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">new feature usage data<\/a> or time to adoption and that\u2019s what they will include on their dashboard.<\/p>\n<h3><strong>Use a tool to create the product dashboard <\/strong><\/h3>\n<p>The times when product managers had to hack office apps or product development tools to build every single dashboard from scratch are long gone.<\/p>\n<p>Modern <a href=\"https:\/\/userpilot.com\/blog\/saas-analytics-tools-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics tools<\/a> allow you to bring multiple data points together thanks to built-in integrations.<\/p>\n<p>Apart from dedicated analytics tools like Google Analytics, <a href=\"https:\/\/userpilot.com\/blog\/product-growth-tools\/\" rel=\"noopener noreferrer\">product growth tools<\/a> like Userpilot offer predesigned dashboards that populate important metrics and reports. You can also create these dashboards from scratch to visualize the information you want to see.<\/p>\n<figure style=\"width: 2426px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/4362e364-bab0-4de7-850f-d13fcbc9f5c9.png\" alt=\"Custom dashboards in Userpilot\" width=\"2426\" height=\"1796\" \/><figcaption class=\"wp-caption-text\">Custom dashboards in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot<\/a><\/figcaption><\/figure>\n<h3><strong>Share your dashboards<\/strong><\/h3>\n<p>Once you create your product dashboards, you need to share them across the organization.<\/p>\n<p>This is necessary to <a href=\"https:\/\/userpilot.com\/blog\/data-democratization\/\" rel=\"noopener noreferrer\">drive alignment of all team members<\/a> and create a shared understanding of the goals and what you\u2019re doing to achieve them within your organization.<\/p>\n<p>While product dashboards are way easier to understand than raw data, don\u2019t take it for granted. If necessary, run training sessions to help internal and external to use the dashboards effectively.<\/p>\n<figure style=\"width: 2880px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/9b9b4c6d-6b00-4ef5-b2b2-a874f0c53a2d-scaled.png\" alt=\"Sharing a dashboard in Userpilot\" width=\"2880\" height=\"1618\" \/><figcaption class=\"wp-caption-text\">Sharing a dashboard in Userpilot<\/figcaption><\/figure>\n<h2><strong>Product management dashboard tools to visualize user behavior data<\/strong><\/h2>\n<p>So, which tools are the best in the market for creating dashboards and analyzing customer behavior? Let&#8217;s look at three popular tools in detail one-by-one.<\/p>\n<h3><strong>Userpilot: Product usage analytics and growth tool<\/strong><\/h3>\n<p>When it comes to product growth tools, <a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot boasts the most advanced analytics functionality<\/a>.<\/p>\n<p>We&#8217;ve already covered that you can use Userpilot&#8217;s predesigned templates and custom dashboards feature to visualize metrics. But what else can you track?<\/p>\n<p>To help you understand how your users are engaging with your product, Userpilot allows you to track feature and <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage<\/a> in a very granular way.<\/p>\n<figure style=\"width: 2880px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/f12a3c35-c64b-47c2-a2d1-1c8f866c1764-scaled.png\" alt=\"Feature and Events dashboard in Userpilot\" width=\"2880\" height=\"1622\" \/><figcaption class=\"wp-caption-text\">Feature and Events dashboard in Userpilot<\/figcaption><\/figure>\n<p>Without coding, right from the Chrome extension, you can easily tag features that you want to track. The functionality is not limited to <a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" rel=\"noopener noreferrer\">tracking clicks<\/a> only. You can also track text inputs and hovers to get a bigger picture of how users engage with the UI.<\/p>\n<figure style=\"width: 1920px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/event-tracking-userpilot-product-dashboards_245f3b8a8b1ee373e8ac01d3513f4031.gif\" alt=\"Feature tagging in Userpilot\" width=\"1920\" height=\"942\" \/><figcaption class=\"wp-caption-text\">Feature tagging in Userpilot<\/figcaption><\/figure>\n<p>Usage tracking in Userpilot goes beyond individual actions. You can also combine them together into Custom Events and track them together from one dashboard.<\/p>\n<figure style=\"width: 2880px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/f5cc54fc-7ab7-4f25-bfb6-50f5bba05420-scaled.png\" alt=\"Custom events in Userpilot \" width=\"2880\" height=\"1620\" \/><figcaption class=\"wp-caption-text\">Custom events in Userpilot<\/figcaption><\/figure>\n<p>You can further conduct different kinds of analyses like <a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" rel=\"noopener noreferrer\">funnel<\/a>, retention, <a href=\"https:\/\/userpilot.com\/blog\/trend-analysis-reports\/\" rel=\"noopener noreferrer\">trend<\/a>, and paths to understand user behavior in more detail.<\/p>\n<figure style=\"width: 2588px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/95c3bccd-c59c-4058-a7e9-9f152a287600.png\" alt=\"Path analysis in Userpilot\" width=\"2588\" height=\"1605\" \/><figcaption class=\"wp-caption-text\">Path analysis in Userpilot<\/figcaption><\/figure>\n<p>All the data that you collect about your users can be used to create very specific user segments. Next, you can target them with <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app UI guidance<\/a> to<a href=\"https:\/\/userpilot.com\/blog\/using-analytics-to-improve-customer-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\"> improve engagement <\/a>and adoption.<\/p>\n<figure style=\"width: 2847px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/fb7a5bf1-d950-49d1-b2e7-bdb7bfd8d78c-scaled.png\" alt=\"Segmentation in Userpilot\" width=\"2847\" height=\"1621\" \/><figcaption class=\"wp-caption-text\">Segmentation in Userpilot<\/figcaption><\/figure>\n<p>On top of usage tracking, you can also harness Userpilot <a href=\"https:\/\/userpilot.com\/blog\/build-in-app-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app surveys<\/a> to track user sentiment or <a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfaction<\/a>. This makes it more than a simple product dashboard tool as you can also act on the insights you collect.<\/p>\n<h3><strong>Mixpanel: Product and lifecycle analytics product dashboard tool<\/strong><\/h3>\n<p>Mixpanel is an <a href=\"https:\/\/userpilot.com\/blog\/saas-analytics-tools-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics tool<\/a> that allows you to track user engagement with your digital products.<\/p>\n<p>Just like <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>, it offers advanced analytics and <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmentation tools<\/a>, so that you can target your users accurately with your <a href=\"https:\/\/userpilot.com\/blog\/product-experiment-how-to\/\" target=\"_blank\" rel=\"noopener noreferrer\">experiments <\/a>or <a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">messaging<\/a>. However, it offers no tools to actually <a href=\"https:\/\/userpilot.com\/blog\/increase-user-engagement\/\">improve user engagement<\/a>.<\/p>\n<p>For that, you need to integrate it with other tools, which is very easy (Userpilot has a Mixpanel <a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">integration <\/a>too).<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/mixpanel-product-dashboards_78e8d27258d7fdc42c9fc1172d34d24d_800.png\" alt=\"Product Dashboards tools: Mixpanel\" width=\"800\" height=\"434\" \/><figcaption class=\"wp-caption-text\">Product dashboards tools: Mixpanel<\/figcaption><\/figure>\n<h3><strong>Tableau: Growth and revenue product dashboard tool<\/strong><\/h3>\n<p>Tableau is a visual analytics platform that helps organizations to promote <a href=\"https:\/\/userpilot.com\/blog\/data-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">data-driven product management<\/a> by making data easier to view and interpret.<\/p>\n<p>This is an example of a business intelligence (BI) tool and its initial setup may require some time. However, if you use it to <a href=\"https:\/\/userpilot.com\/blog\/saas-metrics-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">track product growth<\/a>, revenue, or other business metrics, it\u2019s a one-off effort.<\/p>\n<figure style=\"width: 800px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/tableau-product-dashboards_8eaa1bc737cfe579d6f28657a9cee7b3_800.png\" alt=\"Product Dashboards tools: Tableau\" width=\"800\" height=\"500\" \/><figcaption class=\"wp-caption-text\">Product dashboards tools: Tableau<\/figcaption><\/figure>\n<h2><strong>Conclusion<\/strong><\/h2>\n<p>Product dashboards allow product managers to visualize the key data necessary to manage product development and growth.<\/p>\n<p>To benefit from your dashboards, you need to make sure we choose only a small selection of the most important metrics to display. Otherwise, instead of fostering data-driven decision-making, such a cluttered product dashboard will hamper it.<\/p>\n<p>If you would like to see how you can harness <a href=\"https:\/\/userpilot.com\/blog\/introducing-userpilot-analytics\/\">Userpilot analytics<\/a> to track and visualize data, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo<\/a>!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In the article, we&#8217;re looking at how to build effective product manager dashboards and the key metrics we may want to populate them with at different stages of the product lifecycle. We also explore tools for building product dashboards and data analysis.<\/p>\n","protected":false},"author":51,"featured_media":174296,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[214,290],"tags":[941,883,215,571,1118,328,455,355,316],"class_list":["post-16510","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","category-updated","tag-collect-feedback","tag-key-metrics","tag-product-manager","tag-product-metrics","tag-project-management","tag-saas-data-analytics","tag-saas-kpis","tag-saas-metrics","tag-user-engagement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Dashboard: What Is It and How to Create One? (+Best Tools)<\/title>\n<meta name=\"description\" content=\"How do product managers track the relevant KPIs to make informed decisions without getting swamped with irrelevant data? With a product dashboard, of course!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/product-dashboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Product Dashboard: What Is It and How to Create One? (+Best Tools)\" \/>\n<meta property=\"og:description\" content=\"How do product managers track the relevant KPIs to make informed decisions without getting swamped with irrelevant data? 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