{"id":16681,"date":"2024-09-16T22:13:50","date_gmt":"2024-09-16T22:13:50","guid":{"rendered":"https:\/\/userpilot.com\/blog\/heat-map-analysis\/"},"modified":"2026-04-07T10:39:58","modified_gmt":"2026-04-07T10:39:58","slug":"heat-map-analysis","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/heat-map-analysis\/","title":{"rendered":"Heat Map Analysis: Understand User Behavior And Improve UX in SaaS"},"content":{"rendered":"

What is a heat map?<\/strong><\/h2>\n

A heat map is a graphical representation of user activity on your website or app, where color-coded values are used to compare different elements and identify trends.<\/p>\n

Product teams use different types of heat maps to assess in-app user behavior<\/a> and activities, such as clicks, hovers, etc.<\/p>\n

This helps identify areas of friction in the user experience, bugs, or lack of functionality. Heatmaps can also provide actionable insights into which features customers use and how they can be improved.<\/p>\n

Different types of heat maps<\/strong><\/h2>\n

Several types of heat maps can be used for SaaS products, depending on the data that needs to be analyzed. Below are the most popular ones.<\/p>\n

Scroll maps<\/h3>\n

Scroll heatmaps provide a visual representation of how far down the page users scroll.<\/p>\n

The use cases of scroll maps include analyzing the effectiveness of web page elements such as CTAs, videos, or banners. In SaaS, it helps determine the proper length of landing pages that describe features and solutions.<\/p>\n

With scroll maps, you will know how many visitors scrolled through a certain page but stopped short of the bottom, what percentage scrolls to a certain depth and abandon the page, etc.<\/p>\n

\"hotjar-scroll-map-heat-map-analysis\"<\/picture>
Hotjar’s scroll map example.<\/figcaption><\/figure>\n
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