{"id":17214,"date":"2022-12-31T16:28:44","date_gmt":"2022-12-31T16:28:44","guid":{"rendered":"https:\/\/userpilot.com\/blog\/dead-click\/"},"modified":"2025-06-26T03:32:03","modified_gmt":"2025-06-26T03:32:03","slug":"dead-click","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/dead-click\/","title":{"rendered":"How to Identify and Remove User Friction With Dead Click Tracking"},"content":{"rendered":"

As a savvy SaaS owner or product manager, you need to have a rock-solid understanding of exactly where your users are experiencing friction<\/strong>: dead click tracking can help.<\/p>\n

But what are dead clicks, exactly?<\/p>\n

In this article, we’ll break that down – and explain how you can identify and leverage your knowledge to improve the user experience, increase page views, and boost product growth<\/a>.<\/p>\n

So what are you waiting for? Let’s get into it!<\/p>\n

What is a dead click?<\/h2>\n

Let’s start by defining exactly what a dead click is. When a user clicks on a specific element of your UI, and nothing<\/em> happens – that’s a dead click. There are various situations where dead clicks might occur, which we’ll cover later in the blog.<\/p>\n

Why should you identify dead clicks?<\/h2>\n

In a nutshell, dead clicks are extremely frustrating<\/strong>.<\/p>\n

When a user clicks on an element of your website (or tries to take an action on a page) and nothing<\/em> happens, it completely interrupts any sort of flow<\/a> you’re trying to create.<\/p>\n

Remember the golden rule of friction: anything that makes your product more difficult to use is without a doubt going to lead to user abandonment. It’s inevitable.<\/p>\n

That has a big impact. It could result in lost sales – or it could create such disappointment a user leaves your product entirely (i.e. churn).<\/p>\n

Most common reasons dead clicks happen<\/h2>\n

Now you know why dead clicks are important to identify. But what’s the root cause – where do they come from in the first place?<\/p>\n

There are several factors to consider.<\/p>\n

Dead clicks due to poor UX<\/h3>\n

UX design<\/a> is critically important: get it right, and you can drive huge growth, engagement, and value. Get it wrong, and you could see a mass user exodus.<\/p>\n

Here are some common UX issues people face on their website include:<\/p>\n