{"id":17220,"date":"2022-12-31T16:49:31","date_gmt":"2022-12-31T16:49:31","guid":{"rendered":"https:\/\/userpilot.com\/blog\/digital-experience-analytics\/"},"modified":"2026-04-06T06:46:57","modified_gmt":"2026-04-06T06:46:57","slug":"digital-experience-analytics","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/digital-experience-analytics\/","title":{"rendered":"What is Digital Experience Analytics and How to Do It?"},"content":{"rendered":"<p>How does tracking your digital experience analytics help you retain users, remain competitive, and <a href=\"https:\/\/userpilot.com\/role\/product-growth\" target=\"_blank\" rel=\"noopener noreferrer\">grow your business<\/a>?<\/p>\n<p>In this article, we cover:<\/p>\n<ul>\n<li>What digital experience analytics is and why tracking these data points is important?<\/li>\n<li>Who benefits from measuring your digital experience?<\/li>\n<li>The main method for tracking your customer experience is data analytics.<\/li>\n<li>How to choose the right digital experience analytics solution for your team.<\/li>\n<\/ul>\n<p>Let&#8217;s get started.<\/p>\n<h2 id=\"i50t\"><strong>What is digital customer experience?<\/strong><\/h2>\n<p>Digital customer experience covers the interactions that customers have with your brand online across the entire customer journey.<\/p>\n<p>That can include interactions on mobile apps, your website, social media, or your <a href=\"https:\/\/userpilot.com\/blog\/product-dashboard\/\">product dashboard<\/a>.<\/p>\n<h2 id=\"8d56j\"><strong>What is digital experience analytics?<\/strong><\/h2>\n<p>Digital experience analytics refers to the process of monitoring user behavior across your digital channels, collecting product usage data at multiple touchpoints, and analyzing the results.<\/p>\n<p>The purpose of <a href=\"https:\/\/userpilot.com\/blog\/customer-experience-analytics\/\">customer experience analytics<\/a> is to improve the customer journey at various points along the way in order to drive conversions, reduce friction points, and increase revenue.<\/p>\n<h2 id=\"bhit\">Benefits of using digital customer experience analytics<\/h2>\n<p>There are three main benefits to tracking <a href=\"https:\/\/userpilot.com\/blog\/digitize-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital experience<\/a> analytics:<\/p>\n<h3 id=\"749mc\">Understanding the underlying data and making data-driven decisions<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/customer-analytics-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">Digital analytics<\/a> eliminates guesswork and helps you understand what works or what doesn&#8217;t from data.<\/p>\n<p>You can analyze how customers engage with your UI. Or see how product placement, content, and pricing are affecting your conversion rates. With those customer insights, you can double down on what works and do less of what doesn&#8217;t.<\/p>\n<p>It also helps to prioritize bug fixing, feature updates, and big product tweaks, considering potential revenue growth from each improvement.<\/p>\n<h3 id=\"c435u\">Identify and remove roadblocks from <strong>customer journeys<\/strong><\/h3>\n<p>Analytics platforms also help you understand where customers are experiencing frustrations and why.<\/p>\n<p>Your goal is to provide a seamless experience for customers that naturally leads them through conversion points. But, it doesn&#8217;t always go so smoothly. With the right tools, you can track where things are going wrong and optimize journeys to maintain growth.<\/p>\n<h3 id=\"4hfg9\">Improve customer retention and loyalty<\/h3>\n<p>The behavioral customer data you collect during experience analytics can help you understand customer needs better and improve personalization.<\/p>\n<p>By creating experiences that are tailored to each user segment&#8217;s needs, you will increase customer satisfaction and ultimately <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention and loyalty<\/a>.<\/p>\n<h2 id=\"85ggh\"><strong>Who can benefit from digital experience analytics?<\/strong><\/h2>\n<p>Digital experience analytics helps your entire team inform decisions:<\/p>\n<ul>\n<li><strong>Product managers:<\/strong> Using digital experience analytics, they can evaluate product performance, identify functional issues, and create a better product roadmap.<\/li>\n<li><strong>Development teams:<\/strong> To identify technical problems on your site or app, like bugs that need fixing.<\/li>\n<li><strong>UI\/UX designers:<\/strong> Create more user-friendly experiences by using data gathered from past interactions.<\/li>\n<li><strong>Marketing teams:<\/strong> Understand your target audience better and connect with them through marketing campaigns.<\/li>\n<\/ul>\n<p>When everyone on your team can monitor the digital CX analytics, customer understanding improves. You can all work together to build a better product for your customers.<\/p>\n<h2 id=\"c3emb\">What are the main <strong>digital experience analytics<\/strong> methods?<\/h2>\n<p>There are five main methods you can use to gather digital customer experience data:<\/p>\n<h3 id=\"el64q\">Set milestones in the customer journey and track progress<\/h3>\n<p>Build a user funnel by establishing milestones in the user journey. Then track how users are completing them.<\/p>\n<p>Understand which percentage of customers successfully move forward through the funnel and how many don&#8217;t. Then segment those users who drop off after each stage \u2013 have a closer look into their behavior to understand what went wrong.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/goal-tracking-userpilot_ddedb4bdda56cfe7cd1c3553875ea7b7_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/goal-tracking-userpilot_ddedb4bdda56cfe7cd1c3553875ea7b7_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/goal-tracking-userpilot_ddedb4bdda56cfe7cd1c3553875ea7b7_800.png\" alt=\"goal tracking in userpilot\" \/><\/picture><figcaption>Goal tracking in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"64lf0\">Track in-app feature usage and other customer interactions<\/h3>\n<p>Tag UI elements and track how different segments of users engage with them. This helps to identify your killer features so you can prioritize them in the next development cycles.<\/p>\n<p>On the other hand, low engagement can indicate bugs or other usability issues. Keep in mind that you should pair this with usability testing since the engagement rate alone doesn&#8217;t tell you the whole picture.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tagging-Userpilot-nps-customer-experience_2aee7e0ee194cc82a63f87c14771ba03.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tagging-Userpilot-nps-customer-experience_2aee7e0ee194cc82a63f87c14771ba03.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tagging-Userpilot-nps-customer-experience_2aee7e0ee194cc82a63f87c14771ba03.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tagging-Userpilot-nps-customer-experience_2aee7e0ee194cc82a63f87c14771ba03.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/feature-tagging-Userpilot-nps-customer-experience_2aee7e0ee194cc82a63f87c14771ba03.gif\" alt=\"feature tagging in userpilot\" \/><\/picture><figcaption>Feature tagging in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"9v55t\">Understand user behavior with session replays<\/h3>\n<p>Session replay is a technology that allows you to watch an end user&#8217;s session as they experienced it, similar to how you watch a video.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/hotjar-session-recording-ux-analytics_5959ba94d0827ae89ebfab62703737ab.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/hotjar-session-recording-ux-analytics_5959ba94d0827ae89ebfab62703737ab.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/hotjar-session-recording-ux-analytics_5959ba94d0827ae89ebfab62703737ab.gif\" alt=\"hotjar session replay\" \/><\/picture><figcaption>Hotjar\u2019s session replay feature.<\/figcaption><\/figure>\n<h3 id=\"curgs\">Launch user surveys to collect direct feedback from users<\/h3>\n<p>Direct feedback from customers provides you with a better understanding of the parts of the journey that cause frustration or resonates with different visitors.<\/p>\n<p>Use in-app surveys after different interactions. For example, you can use CSAT (customer satisfaction) surveys after a customer uses a new feature for the first time. Or you can trigger cancellation surveys when someone requests to cancel their account.<\/p>\n<p>You can also effectively collect qualitative and quantitative data with NPS surveys. These surveys measure customer loyalty by tracking how likely they are to recommend the product to a friend or colleague.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/Userpilot-create-NPS-surveys_9ef0af4f9edc4f2a0630352b58cd4a54_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/Userpilot-create-NPS-surveys_9ef0af4f9edc4f2a0630352b58cd4a54_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/Userpilot-create-NPS-surveys_9ef0af4f9edc4f2a0630352b58cd4a54_800.png\" alt=\"creating nps surveys in userpilot\" \/><\/picture><figcaption>Creating NPS surveys in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p>Specialized NPS software tools, like <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a>, allow you to tag answers by theme or keyword. This makes it easier to analyze the responses and prioritize solutions.<\/p>\n<p>In this example, you can see the color-coded tagging system, where green shows a high average NPS score and red shows a low NPS score.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-nps-response-tagging-tracking-nps_00ec8cb2e8f6a1114e8d6ce13192d0d0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-nps-response-tagging-tracking-nps_00ec8cb2e8f6a1114e8d6ce13192d0d0_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-nps-response-tagging-tracking-nps_00ec8cb2e8f6a1114e8d6ce13192d0d0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-nps-response-tagging-tracking-nps_00ec8cb2e8f6a1114e8d6ce13192d0d0_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/userpilot-nps-response-tagging-tracking-nps_00ec8cb2e8f6a1114e8d6ce13192d0d0_800.png\" alt=\"tagging nps responses in userpilot\" \/><\/picture><figcaption>Tagging NPS responses in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>How does tracking your digital experience analytics help you retain users, remain competitive, and grow your business? In this article, we cover what digital experience analytics is and why tracking these data points is important? Also, who benefits from measuring your digital experience and the main methods for tracking your customer experience is data analytics.<\/p>\n","protected":false},"author":19,"featured_media":17221,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[578,446,346,428],"class_list":["post-17220","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-customer-behavior-analytics","tag-customer-experience","tag-product-analytics","tag-user-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Digital Experience Analytics and How to Do It?<\/title>\n<meta name=\"description\" content=\"Learn how to track your digital experience 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