{"id":17318,"date":"2024-10-19T03:22:05","date_gmt":"2024-10-19T03:22:05","guid":{"rendered":"https:\/\/userpilot.com\/blog\/customer-engagement-examples\/"},"modified":"2026-04-06T06:52:33","modified_gmt":"2026-04-06T06:52:33","slug":"customer-engagement-examples","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/customer-engagement-examples\/","title":{"rendered":"12 Smart Customer Engagement Examples from Famous Brands"},"content":{"rendered":"

Did you know that 84% of customers<\/a> are more likely to do business with a company that provides personalized experiences? This statistic underscores the importance of customer engagement in business today.<\/p>\n

In this article, we’ll explore 12 inspiring customer engagement examples by SaaS brands. We’ll also explore different customer engagement methods you can combine in your strategy.<\/p>\n

Different methods to drive customer engagement<\/h2>\n

Customer engagement<\/a> is a versatile tool that can be used in different channels with 1 goal in mind: to retain customers.<\/p>\n

But how do you engage customers without boring them? To answer that, we have compiled a list of effective elements you can use during different stages of the customer journey.<\/p>\n

Welcome messages<\/h3>\n

It\u2019s hard not to feel welcomed when you are greeted with a gamified welcome screen and a warm message.<\/p>\n

Welcome messages typically appear in either (or both) of two places: The welcome screen<\/a> users see the first time they launch your SaaS product…<\/p>\n

\"SaaS<\/picture>
<\/figcaption><\/figure>\n

…or in a welcome email<\/a> used to introduce and guide new users through the product.<\/p>\n

\"Miro<\/picture>
Miro welcome email.<\/figcaption><\/figure>\n

\ud83d\udca1Why is this an effective method to drive engagement?<\/strong><\/p>\n

Warm welcome messages are like a warm smile and a friendly hello. Like a virtual handshake, they make your new customers feel valued from the start.<\/p>\n

As you say hello, you can also introduce your product and show customers how it\u2019s used for their specific use case. The result is a lasting first impression that sets the groundwork for customer activation<\/a> and retention.<\/p>\n

Customer onboarding checklist<\/h3>\n

After being welcomed to your product, users want to know where to get started. That is where the onboarding checklist comes in.<\/p>\n

An onboarding checklist<\/a> is a list of tasks a user needs to complete to get set up with your product and start using it.<\/p>\n

A good onboarding checklist is brief and to the point, including only the most crucial steps. It should also provide clear instructions and use a progress bar<\/a> to enable users to track their progress through the list.<\/p>\n

\"onboarding<\/picture>
<\/figcaption><\/figure>\n

\ud83d\udca1 Why is this an effective method to drive engagement?<\/strong><\/p>\n

In addition to providing users with a sense of direction, a well-structured onboarding checklist keeps users motivated until they reach the activation point.<\/p>\n

Onboarding checklists also leverage the Zeigarnik effect<\/a> by creating a sense of incompleteness and cognitive tension, motivating users to complete the tasks and achieve a sense of closure.<\/p>\n

Interactive walkthrough<\/h3>\n

Interactive walkthroughs<\/a> are another type of engagement element. They provide users with step-by-step guidance.<\/p>\n

Unlike product tours which can be tedious to follow, these walkthroughs are engaging as they help users learn by doing.<\/p>\n

\"interactive<\/picture>
Interactive walkthroughs highlight product features and usage.<\/figcaption><\/figure>\n

\ud83d\udca1 Why is this an effective method to drive engagement?<\/strong><\/p>\n

Think of an interactive walkthrough as a personal tour guide. It takes customers by hand, showing them the key features and hidden gems of your product.<\/p>\n

Much like when a friend shows you around town, it sets up these new users to easily find their way around your product. As a result, it reduces the user\u2019s time to value and encourages speedy product adoption.<\/p>\n

Want to get inspired? Check 9 inspiring interactive walkthrough examples<\/a> we have put together.<\/p>\n

Customer feedback surveys<\/h3>\n

How to know that your engagement strategy is working? Ask users how they feel about their experience.<\/p>\n

Customer feedback surveys<\/a> are excellent tools to do exactly that. They help you understand how users feel about the product and their experience. This gives you an idea of what to improve.<\/p>\n

\"customer<\/picture>
A customer satisfaction survey<\/a> created with Userpilot<\/a>.<\/figcaption><\/figure>\n

\ud83d\udca1 Why is this an effective method to drive engagement?<\/strong><\/p>\n

A customer feedback survey is<\/a> like a magic mirror that reflects your customers\u2019 thoughts and feelings. It helps you understand what they love\/hate and how you can make their experience even better.<\/p>\n

For example, if a handful of users report struggling with a feature, you can offer them support via a 1-on-1 call with a customer success specialist.<\/p>\n

Gamification elements<\/h3>\n

Ever wondered why we\u2019re so hooked on games? It\u2019s not just about the fun; it\u2019s about the thrill of progress, the satisfaction of achievement, and the spirit of competition. So, we keep coming back for more.<\/p>\n

Product gamification<\/a> takes these elements from gaming and applies them to regular apps, websites, and learning experiences.<\/p>\n

Progress bars<\/a>, badges, and similar elements add a sprinkle of magic that makes your product more enjoyable and rewarding.<\/p>\n

\"asana<\/picture>
Asana gamification customer engagement example.<\/figcaption><\/figure>\n

\ud83d\udca1 Why is this an effective method to drive engagement?<\/strong><\/p>\n

Gamification makes the customer experience more fun, rewarding, and addictive. It taps into our innate desire to compete and achieve and, thus, encourages repeat usage and brand loyalty<\/a>.<\/p>\n

Duolingo, for example, uses streaks, leaderboards, hearts, badges\/trophies, and other gamified challenges that offer unique rewards and create a sense of competition.<\/p>\n

Who doesn\u2019t love a challenge?<\/p>\n

Milestone messages<\/h3>\n

Like gamification elements, milestone messages also tap into the human desire to achieve and succeed.<\/p>\n

Milestone messages are warm celebratory messages acknowledging a noteworthy customer achievement or event.<\/p>\n

It can be anything from an in-app message<\/a> celebrating a significant product usage activity to an email wishing a customer a happy birthday.<\/p>\n

\"milestone<\/picture>
A sample milestone message created with Userpilot<\/a>.<\/figcaption><\/figure>\n

\ud83d\udca1 Why is this an effective method to drive engagement?<\/strong><\/p>\n

Milestone messages show customers that you care and that you’re paying attention to their activities. They\u2019re like a virtual pat on the back, acknowledging the user\u2019s progress and achievement.<\/p>\n

As a result, they create a personal touch with users that fosters a sense of connection and drives customer loyalty.<\/p>\n

Customer loyalty programs<\/h3>\n

Customer loyalty programs<\/a> are like a secret society for your most dedicated fans. It\u2019s a way of showing them some extra love and appreciation for sticking with your product.<\/p>\n

They are like a VIP club where members get exclusive perks, rewards, and benefits. These incentives could come in the form of redeemable points, discounts, access to special features, or other exclusive deals.<\/p>\n

\"customer<\/picture>
A loyalty reward for user engagement.<\/figcaption><\/figure>\n

\ud83d\udca1 Why is this an effective method to drive engagement?<\/strong><\/p>\n

Who doesn\u2019t love feeling special?<\/p>\n

Customer loyalty programs are a way for you to say \u201cthank you\u201d to your most loyal customers. By offering meaningful and desirable rewards, you encourage users to keep choosing you over others.<\/p>\n

The results are incredible! High-performing loyalty rewards increase the chances of a customer choosing your brand over the competition by almost 80%<\/a>. It also increases their chances of recommending your brand by 117%.<\/p>\n

In-app notifications<\/h3>\n

In-app notifications are a great tool for relaying timely information to an already-engaged customer. They are ideal for announcing new features<\/a>, limited-time offers, webinar invites, and more.<\/p>\n

\"userpilot<\/picture>
Product update announcement banner<\/a>.<\/figcaption><\/figure>\n

Unlike emails or push notifications, in-app messages enable you to engage customers right where they are. For example, you can trigger modals or tooltips with contextual information based on a user’s actions.<\/p>\n

\ud83d\udca1 Why is this an effective method to drive engagement?<\/strong><\/p>\n

Think of in-app notifications as a personal assistant you provide to your users. They gently remind them about important updates or offers and provide useful information to them at just the right time.<\/p>\n

For example, you can use it to remind a user that their free trial is ending. You can also send notifications within the context of the user’s in-app activity to drive customer engagement and satisfaction.<\/p>\n

Social media channels<\/h3>\n

Social media enables you to connect directly with users. It enables you to engage customers in various ways, from posts to customer feedback collection and even user support.<\/p>\n

If you\u2019ve ever seen them, you\u2019ll never forget Duolingo’s Instagram shenanigans and SEMRush’s LinkedIn memes.<\/p>\n

These high-engagement posts help build a sprawling community of interested users for your product.<\/p>\n

\"Duolingo<\/picture><\/figure>\n

\ud83d\udca1 Why is this an effective method to drive engagement?<\/strong><\/p>\n

Social media channels are like community centers where customers can connect, share experiences, and feel part of something bigger. But they are also an avenue for you to offer support to your customers.<\/p>\n

Indeed, 95% of adults<\/a> between ages 18 and 34 are likely to follow a brand through its social media channels. Similarly, 79% of customers<\/a> expect a response within 24 hours on social media.<\/p>\n

Therefore, providing excellent customer service on social media – especially within the public eye – massively boosts your marketing efforts.<\/p>\n

Successful customer engagement examples to get you inspired<\/h2>\n

Now that you know different customer engagement methods you could include in your strategy, let\u2019s consider some successful examples to inspire your own.<\/p>\n

1. Beable Education improved user engagement and efficiency<\/h3>\n

Beable Education<\/a>, an e-learning platform, originally struggled to demonstrate its product value and track user engagement effectively.<\/p>\n

Recognizing the need for change, they embarked on a strategic initiative to unlock the full potential of their user interactions.<\/p>\n

\"beable<\/picture>
Beable product development survey.<\/figcaption><\/figure>\n

Beable improved user engagement by leveraging Userpilot\u2019s no-code analytics and feedback tools.<\/p>\n

They used feature tagging to track key product interactions, funnel analysis to measure content engagement, and in-app surveys to gather student feedback and boost participation by 77%.<\/p>\n

They also optimized self-service support with resource center analytics, tailored to different user personas.<\/p>\n

These insights allowed Beable to make data-driven decisions and enhance user experiences. For more details, you can explore the full case study here<\/a>.<\/p>\n

2. Zoezi improved customer communication and engagement with a help center<\/h3>\n

Zoezi<\/a>, an all-in-one wellness platform, faced challenges in visibility and customer engagement.<\/p>\n

Determined to improve, they implemented a comprehensive analytics strategy to gain deeper insights into user behavior.<\/p>\n

Zoezi drew insights from Userpilot analytics<\/a> to prioritize their development efforts. According to Isa Olsson, UX Researcher and Designer at Zoezi.<\/p>\n

“Before Userpilot… we didn\u2019t even know what pages people visited. Now we can just look at the pages tab and understand that people don\u2019t use this stuff.”<\/em><\/p><\/blockquote>\n

Thanks to these insights, Zoezi revamped its in-product communication strategy. They introduced onboarding flows<\/a> and strategic release notes, improving customer engagement and product adoption<\/a>.<\/p>\n

Explore the full case study<\/a>.<\/p>\n

3. Talana improved customer engagement with proper onboarding<\/h3>\n

Talana<\/a>, a human resource solutions company, improved customer engagement and satisfaction by addressing the shortcomings in their in-app communications and onboarding system.<\/p>\n

\ud83d\udca1 Key Takeaways:<\/strong><\/p>\n