{"id":174347,"date":"2024-03-14T19:32:11","date_gmt":"2024-03-14T19:32:11","guid":{"rendered":"https:\/\/userpilot.com\/blog\/?p=174347"},"modified":"2026-02-26T22:37:38","modified_gmt":"2026-02-26T22:37:38","slug":"heap-cohort-analysis","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/heap-cohort-analysis\/","title":{"rendered":"Heap for Cohort Analysis: Features, Pricing, and Review"},"content":{"rendered":"<p>Looking for an effective cohort analysis tool and wondering if Heap is the best option for your SaaS company?<\/p>\n<p>With numerous <a href=\"https:\/\/userpilot.com\/blog\/heap-alternatives\/\">Heap alternatives<\/a>, it can be challenging to make a final decision.<\/p>\n<p>In this article, we&#8217;ll delve into precisely that \u2013 helping you determine whether Heap is the ideal choice for your cohort analysis needs. We&#8217;ll explore its features, pricing, and offer a comprehensive review to aid in your decision-making process.<\/p>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.8027% + 41px); height: 0px; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Product Analytics\" src=\"https:\/\/sw11.userpilot.com\/2vKrdyNnsiHwTtGnBWmb?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>What is Heap?<\/h2>\n<p>Heap is a robust product analytics platform that provides users with a plethora of in-depth insights into customer behavior and needs. With Heap, you can track user interactions in real time across all touch points within your product.<\/p>\n<p>Insights from Heap help you dig deeper into the paths users take when navigating your product and identify precise points of friction. Plus, the platform uses sophisticated data science capabilities to help you make better-informed, data-driven decisions to improve user experience.<\/p>\n<h2>Must have features of cohort analysis tools<\/h2>\n<p>Cohort analysis is like having a microscope to examine your <a href=\"https:\/\/userpilot.com\/blog\/critical-user-journey\/\" target=\"_blank\" rel=\"noopener\">users&#8217; journey<\/a>. But what makes a cohort analysis tool truly instrumental? Here are some features to look for:<\/p>\n<ul>\n<li><strong>Flexible customizations<\/strong>: Customize user group views based on the acquisition date, product usage, or demographics to understand individual behavior.<\/li>\n<li><strong>Comprehensive metrics<\/strong>: A dashboard that gives access to key metrics like <a href=\"https:\/\/userpilot.com\/blog\/reduce-customer-churn-rate\/\" target=\"_blank\" rel=\"noopener\">churn rate<\/a>, retention, and average order value for a quick health checkup of user groups.<\/li>\n<li><strong>Visualization tools<\/strong>: So that you can translate data into clear visuals to quickly identify trends and make informed decisions.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation-guide\/\" target=\"_blank\" rel=\"noopener\">Customer segmentation<\/a><\/strong>: Segmenting customers lets you customize marketing and product efforts. By addressing specific needs and interests, you ensure maximum impact every time.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener\">Retention analysis<\/a><\/strong>: To monitor user return rates to gauge product attractiveness and determine if users are engaged long-term.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a><\/strong>: Test and refine strategies for various user cohorts. The goal? Enhanced conversion rates and user satisfaction.<\/li>\n<li><strong>Other analytics tools<\/strong>: Cohort analysis tools should offer additional analytical features, like funnel analysis, heatmaps, and session recordings, so you can validate customer insights.<\/li>\n<\/ul>\n<h2>Heap features for Cohort analysis<\/h2>\n<p>Cohort analysis is indispensable for improving customer retention and <a href=\"https:\/\/userpilot.com\/blog\/customer-churn-analysis\/\" target=\"_blank\" rel=\"noopener\">minimizing churn<\/a>. It involves dividing users into different cohorts based on shared attributes and behaviors and analyzing their usage patterns.<\/p>\n<p>Here\u2019s how you can use Heap to perform <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-saas\/\" target=\"_blank\" rel=\"noopener\">cohort analysis<\/a>:<\/p>\n<ul>\n<li>Heap lets you segment users based on their actions, behavior, and demographic properties. For instance, you can segment users based on their location, IP address, or whether they complete a specific action.<\/li>\n<li>You can also create groups for users who repeat certain events or re-engage with your product. It can help you create user groups like promoters and detractors. These are the kinds of segments that work best for cohort analysis.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124496\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segment-active-usage.png\" alt=\"Active usage segments on Heap\" width=\"1825\" height=\"787\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segment-active-usage.png 1825w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segment-active-usage-450x194.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segment-active-usage-1024x442.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segment-active-usage-768x331.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segment-active-usage-1536x662.png 1536w\" sizes=\"(max-width: 1825px) 100vw, 1825px\" \/><\/p>\n<ul>\n<li>Once you\u2019ve created these segments, you can use Retention charts under Analyze to compare retention rates for different cohorts.<\/li>\n<li>Similarly, you can use the Funnel chart to compare conversion rates for different cohorts and understand user behaviors\/properties that lead to desired outcomes.<\/li>\n<\/ul>\n<h3>Heap&#8217;s paths<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/user-flow-analysis\/\" target=\"_blank\" rel=\"noopener\">Path analysis<\/a> is crucial to understanding user behavior. It can also give you a glimpse into how users interact with different on-page elements and help you identify points of friction.<\/p>\n<p>Heap offers various features and tools to facilitate path analysis. These include:<\/p>\n<ul>\n<li>Session Replays to help you step into a user\u2019s shoes. It offers a first-hand view of the journey users take through a product.<\/li>\n<li>Heatmaps to monitor how users interact with different in-app elements. You get a closer glimpse of things they struggle with. You can create heatmaps for various URLs and select date ranges too.\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<figure id=\"attachment_124286\" aria-describedby=\"caption-attachment-124286\" style=\"width: 1862px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-124286\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-heatmaps-configure.png\" alt=\"Heatmaps on Heap\" width=\"1862\" height=\"776\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-heatmaps-configure.png 1862w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-heatmaps-configure-450x188.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-heatmaps-configure-1024x427.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-heatmaps-configure-768x320.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-heatmaps-configure-1536x640.png 1536w\" sizes=\"(max-width: 1862px) 100vw, 1862px\" \/><figcaption id=\"caption-attachment-124286\" class=\"wp-caption-text\">Heatmaps on Heap.<\/figcaption><\/figure>\n<ul>\n<li>Journeys charts to analyze the different paths users take within a particular in-app experience.<\/li>\n<\/ul>\n<figure id=\"attachment_124391\" aria-describedby=\"caption-attachment-124391\" style=\"width: 1811px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-124391\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-journey-maps.png\" alt=\"Journeys feature on Heap\" width=\"1811\" height=\"773\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-journey-maps.png 1811w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-journey-maps-450x192.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-journey-maps-1024x437.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-journey-maps-768x328.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-journey-maps-1536x656.png 1536w\" sizes=\"(max-width: 1811px) 100vw, 1811px\" \/><figcaption id=\"caption-attachment-124391\" class=\"wp-caption-text\">Journeys feature on Heap.<\/figcaption><\/figure>\n<ul>\n<li>Funnel charts for an overview of how conversion rates change between different events and where users drop off.<\/li>\n<\/ul>\n<h3>Heap&#8217;s funnels<\/h3>\n<p>Setting up and monitoring conversion funnels is a crucial part of improving the customer experience and driving product adoption. Each <a href=\"https:\/\/userpilot.com\/blog\/user-funnel\/\" target=\"_blank\" rel=\"noopener\">user funnel<\/a> comprises various events that drive users to a specific goal, such as sign-up or purchase.<\/p>\n<p>Here\u2019s how you can define and track funnels in Heap:<\/p>\n<ul>\n<li>Heap requires you to choose the events in the right order. Also, you\u2019ll have to label events before you can use them in a funnel.<\/li>\n<\/ul>\n<figure id=\"attachment_124451\" aria-describedby=\"caption-attachment-124451\" style=\"width: 1884px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-124451\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-funnel-tracking.png\" alt=\"Tracking funnel on Heap\" width=\"1884\" height=\"701\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-funnel-tracking.png 1884w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-funnel-tracking-450x167.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-funnel-tracking-1024x381.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-funnel-tracking-768x286.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-funnel-tracking-1536x572.png 1536w\" sizes=\"(max-width: 1884px) 100vw, 1884px\" \/><figcaption id=\"caption-attachment-124451\" class=\"wp-caption-text\">Tracking funnel on Heap.<\/figcaption><\/figure>\n<ul>\n<li>You can filter the funnel using various user properties, segments, and date ranges.<\/li>\n<li>You can perform a side-by-side comparison of the funnel for different user segments.<\/li>\n<li>Heap shows you conversion rates at each stage of the sales funnel.<\/li>\n<li>Journeys also come in handy for funnel analysis by helping you monitor the different paths users take within an in-app experience.\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Heap&#8217;s cohort analysis<\/h3>\n<p>Cohort analysis is indispensable for improving customer retention and <a href=\"https:\/\/userpilot.com\/blog\/customer-churn-analysis\/\" target=\"_blank\" rel=\"noopener\">minimizing churn<\/a>. It involves dividing users into different cohorts based on shared attributes and behaviors and analyzing their usage patterns.<\/p>\n<p>Here\u2019s how you can use Heap to perform <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-saas\/\" target=\"_blank\" rel=\"noopener\">cohort analysis<\/a>:<\/p>\n<ul>\n<li>Heap lets you segment users based on their actions, behavior, and demographic properties. For instance, you can segment users based on their location, IP address, or whether they complete a specific action.<\/li>\n<li>You can also create groups for users who repeat certain events or re-engage with your product. It can help you create user groups like promoters and detractors. These are the kinds of segments that work best for cohort analysis.\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124496\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segment-active-usage.png\" alt=\"Active usage segments on Heap\" width=\"1825\" height=\"787\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segment-active-usage.png 1825w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segment-active-usage-450x194.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segment-active-usage-1024x442.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segment-active-usage-768x331.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segment-active-usage-1536x662.png 1536w\" sizes=\"(max-width: 1825px) 100vw, 1825px\" \/><\/p>\n<ul>\n<li>Once you\u2019ve created these segments, you can use Retention charts under Analyze to compare retention rates for different cohorts.<\/li>\n<li>Similarly, you can use the Funnel chart to compare conversion rates for different cohorts and understand user behaviors\/properties that lead to desired outcomes.\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Heap&#8217;s user segmentation analysis<\/h3>\n<p>User segmentation is crucial to implementing <a href=\"https:\/\/userpilot.com\/blog\/onboarding-flow-best-practices\/\" target=\"_blank\" rel=\"noopener\">personalized onboarding workflows<\/a> and improving product adoption. Heap lets you segment users into different groups based on their actions and properties.<\/p>\n<figure id=\"attachment_124331\" aria-describedby=\"caption-attachment-124331\" style=\"width: 1889px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"size-full wp-image-124331\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segmentation.png\" alt=\"Segmenting on Heap\" width=\"1889\" height=\"854\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segmentation.png 1889w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segmentation-450x203.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segmentation-1024x463.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segmentation-768x347.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-segmentation-1536x694.png 1536w\" sizes=\"(max-width: 1889px) 100vw, 1889px\" \/><figcaption id=\"caption-attachment-124331\" class=\"wp-caption-text\">Segmenting on Heap.<\/figcaption><\/figure>\n<p>Here\u2019s how you can do that:<\/p>\n<ul>\n<li>Head to the Data section in your Heap dashboard and select Segments. Any user segments you\u2019ve defined earlier will be available here.<\/li>\n<li>Click Define Segment to create a new user group. You can segment users based on their actions, behavior, and properties (demographics, devices, etc.). Make sure you add a relevant label to each segment.<\/li>\n<li>Once you\u2019ve created a segment, you can use it to filter all kinds of data, including Funnel, Engagement, <a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\">and Retention analysis<\/a>.\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>It\u2019s worth noting that Heaps offers limited segmentation criteria. If you\u2019re looking to segment users based on more detailed parameters, such as feedback and interaction with tagged features, Userpilot would be a better fit.<\/p>\n<h2>What are the pros and cons of Heap?<\/h2>\n<h3>Heap&#8217;s pros<\/h3>\n<p>As a cutting-edge digital insights platform, Heap offers several valuable features for product developers, marketers, and <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-guide\/\">customer success teams<\/a>. Let\u2019s take a closer look at its benefits.<\/p>\n<ul>\n<li><strong>Automated data capture<\/strong> &#8211; Heap\u2019s Autocapture feature lets you automatically track user actions, such as clicks, swipes, page views, and form submissions. That means you don\u2019t have to worry about setting up custom <a href=\"https:\/\/userpilot.com\/blog\/event-tracking-tool\/\" target=\"_blank\" rel=\"noopener\">tracking for each event<\/a>. Also, you can track events retroactively.<\/li>\n<li><strong>Easy setup<\/strong> &#8211; Getting started with Heap is as easy as installing a code snippet into your product. In other words, you don\u2019t need a lot of technical knowledge or expertise.<\/li>\n<li><strong>Advanced analytics<\/strong> &#8211; Besides Autocapture, Heap also lets you track custom events and services-side events to help you build a comprehensive <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener\">user behavior data<\/a> set. With features like Heatmaps and Session Replays, it results in unparalleled insights into how users navigate your product and the paths that lead to desired outcomes.<\/li>\n<li><strong>Real-time insights<\/strong> &#8211; With the Live data feed, you get a chronological and real time view of all Heap events (raw and labeled). That means you can track and analyze user interactions as they happen.<\/li>\n<li><strong>Seamless collaboration<\/strong> &#8211; Features like Shared Spaces facilitate collaboration and reporting among cross-functional teams. Similarly, you can share Session Replays with other team members.<\/li>\n<li><strong>Web and mobile support<\/strong> &#8211; Heap works on all kinds of products, be it websites, web applications, or mobile apps.<\/li>\n<li><strong>Extensive integrations<\/strong> &#8211; Heap supports integrations with more than 100 platforms, including customer engagement tools, data warehouses, product adoption tools, etc.<\/li>\n<li><strong>Emphasis on customer education<\/strong> &#8211; Heap provides a variety of helpful resources to get you get started with the platform and use it to the fullest. These include Heap University (video tutorials), Heap Plays (how-to guides), Help Center, and a comprehensive blog and content library.\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h3>Heap&#8217;s cons<\/h3>\n<p>Heap comes with an impressive set of features that provide you with a 360-degree view of how users navigate your product and interact with various elements. But the product analytics platform isn\u2019t without limitations.<\/p>\n<p>Here are a few drawbacks of Heap worth mentioning:<\/p>\n<ul>\n<li><strong>Steep learning curve<\/strong> &#8211; While the setup is a cakewalk, Heap involves a fairly steep learning curve due to its vast array of features. As a new user, it\u2019ll take you a while to get a grip on all its features.<\/li>\n<li><strong>Data storage requirements<\/strong> &#8211; Heap\u2019s Autocapture feature requires you to collect and store a ton of data. Things can get expensive quickly as your product attracts <a href=\"\/\/userpilot.com\/blog\/new-user-onboarding\/\" target=\"_blank\" rel=\"noopener\">new users<\/a>.<\/li>\n<li><strong>Lack of an engagement layer<\/strong> &#8211; While Heap offers an in-depth overview of user behavior and product usage, it doesn\u2019t let you act on these insights. You\u2019ll need other customer engagement tools to trigger targeted in-app experiences based on data and insights from Heap.<\/li>\n<li><strong>Limited segmentation capabilities<\/strong> &#8211; Heap lets you segment users based on events and properties. It can be restrictive when you want to build <a href=\"https:\/\/userpilot.com\/blog\/real-time-personalization\/\" target=\"_blank\" rel=\"noopener\">hyper-personalized user journeys<\/a>.<\/li>\n<\/ul>\n<h2>What do users say about Heap?<\/h2>\n<p>Heap boasts a rating of 4.3 (out of 5 stars) on G2 and 4.5 (out of 5 stars) on Capterra. Most users praise the platform\u2019s advanced data capture and analytics capabilities and the intuitive UI.<\/p>\n<p>Here\u2019s what a Heap user has to say:<\/p>\n<blockquote><p><strong>&#8220;Retroactive conversion rate and funnel data without tag manager&#8221;<\/strong><\/p>\n<p>We&#8217;ve been using Google Analytics for years but have time and time again found ourselves limited to reporting on what we had the foresight to create tags for. Heap doesn&#8217;t make us regret not having thought ahead and instead, we feel rewarded with historical data and benchmarks for conversion and click rates for anything we can think of.<br \/>\nSome of the reports appear to be very similar in what they are showing us, but that is also a positive in that we have the flexibility to arrive at insights via a number of paths.<br \/>\nHeap helps us determine what elements on our website have a positive impact on our SaaS lead gen website&#8217;s conversion rates and which produce bottlenecks and confusion.<br \/>\n\u2014 <a href=\"https:\/\/www.g2.com\/survey_responses\/heap-review-8283450\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Chris K. (Mid-Market)<\/a><\/p><\/blockquote>\n<figure id=\"attachment_124205\" aria-describedby=\"caption-attachment-124205\" style=\"width: 901px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-124205 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-G2-Review.png\" alt=\"Heap-G2-Review\" width=\"901\" height=\"375\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-G2-Review.png 901w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-G2-Review-450x187.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-G2-Review-768x320.png 768w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><figcaption id=\"caption-attachment-124205\" class=\"wp-caption-text\">Good review of Heap on G2.<\/figcaption><\/figure>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>Despite generally stellar ratings and reviews, some Heap users complain about the overwhelming learning curve and lack of thorough onboarding.<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>Here\u2019s what a user has to say about Heap:<\/p>\n<blockquote><p><strong>&#8220;6 months into Heap, has not drove value for product analytics team yet&#8221;<br \/>\n<\/strong>Auto capture and snapshotting are very cool in theory, but they don&#8217;t work all the time. The implementation was not done perfectly in onboarding, so tagging roadblocks and limitations constantly come up.<br \/>\nExtremely challenging to natively tag a complex site with microsites, clients, etc. involved in the <a href=\"https:\/\/userpilot.com\/blog\/product-funnel\/\">product funnel<\/a>. iOS and Android app tagging are not straightforward, and most end users of Heap can&#8217;t figure out how to do it, even with documentation and video instruction. Segment integration doesn&#8217;t work seamlessly. The lack of support from Heap reps (specifically in the form of workshops, examples using our data, walk-throughs, q&amp;a has been pretty terrible. We had one session right when onboarding to walk us through the tool, but nothing since.<br \/>\n\u2014 <a href=\"https:\/\/www.g2.com\/survey_responses\/heap-review-7756265\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Jordan S. (Mid-Market)<\/a><\/p><\/blockquote>\n<figure id=\"attachment_124220\" aria-describedby=\"caption-attachment-124220\" style=\"width: 899px\" class=\"wp-caption alignnone\"><img decoding=\"async\" class=\"wp-image-124220 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-G2-Poor-Review.png\" alt=\"Poor review of Heap on G2\" width=\"899\" height=\"541\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-G2-Poor-Review.png 899w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-G2-Poor-Review-450x271.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-G2-Poor-Review-768x462.png 768w\" sizes=\"(max-width: 899px) 100vw, 899px\" \/><figcaption id=\"caption-attachment-124220\" class=\"wp-caption-text\">Poor review of Heap on G2.<\/figcaption><\/figure>\n<h2>Heap&#8217;s pricing<\/h2>\n<p>Pricing for Heap is available on request. You\u2019ll have to contact the sales team for a quote. The final price will depend on various factors, including the number of sessions and integrations you need.<\/p>\n<p>That said, Heap offers a free plan that lets you track up to 10,000 user sessions per month and stores your data for 6 months. Review platforms like G2 say that paid plans start at $3,600 per year. All paid plans come with a 14-day free trial, too.<\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-124235\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-pricing-plans.png\" alt=\"Pricing plans of Heap\" width=\"1223\" height=\"780\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-pricing-plans.png 1223w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-pricing-plans-450x287.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-pricing-plans-1024x653.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-pricing-plans-768x490.png 768w\" sizes=\"(max-width: 1223px) 100vw, 1223px\" \/><\/p>\n<p>You can choose from the following plans:<\/p>\n<ul>\n<li><strong>Free<\/strong> &#8211; Ideal for teams looking to establish product-market fit.<\/li>\n<li><strong>Starter<\/strong> &#8211; Suitable for startups looking to scale their business.<\/li>\n<li><strong>Growth<\/strong> &#8211; Useful for companies that need advanced features, such as account analytics and report alerts.<\/li>\n<li><strong>Pro<\/strong> &#8211; Tailored for enterprise businesses with robust security and compliance requirements.\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p>It\u2019s worth mentioning here that Heap offers a handy ROI calculator to help you get a clearer picture of whether it\u2019s worth the investment.<\/p>\n<h2>3 Reasons why you might need a Heap alternative<\/h2>\n<p>Heap is one of the most sophisticated <a href=\"https:\/\/userpilot.com\/blog\/product-analytics-software\/\" target=\"_blank\" rel=\"noopener\">product analytics tools<\/a> available in the market. But it isn\u2019t without flaws.<\/p>\n<p>Here are three scenarios where it makes sense to look for a <a href=\"https:\/\/userpilot.com\/blog\/heap-vs-pendo\/\" target=\"_blank\" rel=\"noopener\">Heap alternative<\/a>:<\/p>\n<ul>\n<li><strong>Your team lacks technical know-how<\/strong> &#8211; While it\u2019s easy to install and configure Heap, navigating its features requires a bit of technical expertise. If your team members come from non-technical backgrounds, they might struggle to use Heap to the fullest.<\/li>\n<li><strong>You want to trigger in-app experiences based on analytics<\/strong> &#8211; Heap doesn\u2019t offer built-in tools to personalize the user experience based on product analytics and insights. You\u2019ll need to use third-party engagement tools to turn these insights into actions. A product adoption platform like Userpilot can help you bypass the process of finding the right engagement tools.<\/li>\n<li><strong>You\u2019re on a budget<\/strong> &#8211; You need to set up a robust data storage infrastructure to retain all the data and insights collected from Heap. This is in addition to the monthly or annual subscription fee you\u2019ll pay to use Heap. As a result, you\u2019ll likely end up overshooting your budget, which makes Heap unsuitable for small teams and early-stage startups.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-124190\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-dashboard.png\" alt=\"Heap-dashboard\" width=\"1828\" height=\"772\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-dashboard.png 1828w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-dashboard-450x190.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-dashboard-1024x432.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-dashboard-768x324.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Heap-dashboard-1536x649.png 1536w\" sizes=\"(max-width: 1828px) 100vw, 1828px\" \/><\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<h2>Userpilot &#8211; A better alternative for cohort analysis<\/h2>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167113\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot.png\" alt=\"main-dashboard-userpilot.\" width=\"2940\" height=\"1594\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot.png 2940w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot-1024x555.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot-768x416.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot-1536x833.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot-2048x1110.png 2048w\" sizes=\"(max-width: 2940px) 100vw, 2940px\" \/>User retention is critical for the success of digital products, it&#8217;s linked to the product&#8217;s ability to consistently deliver value to the users and is a key measure of business health. It is also essential in the process of achieving a product-market fit and retaining constant growth.<\/p>\n<p>For starters, Userpilot allows you to collect accurate data on\u00a0<a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a>\u00a0inside web apps without any coding.<\/p>\n<p>Thanks to its Chrome extension, you can easily tag features and\u00a0<a href=\"https:\/\/userpilot.com\/blog\/event-tracking-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">create custom events<\/a>\u00a0to track with a few clicks.<\/p>\n<h4 id=\"atkgm\"><img decoding=\"async\" class=\"alignnone size-full wp-image-167751\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/event-tracking.gif\" alt=\"event tracking\" width=\"1110\" height=\"580\" \/><\/h4>\n<p>Once you have the data, you can use it to build the cohort analysis table.<\/p>\n<p>Userpilot allows you to:<\/p>\n<ul>\n<li>Create cohorts on the user and company level.<\/li>\n<li>Choose the start and return events defining retention in your product, like \u2018Signed in\u2019 and \u2018Invited teammate\u2019.<\/li>\n<li>Filter the events by events, user, and company properties.<\/li>\n<li>Choose the interval by which you view the data (days, weeks, months) and date range (e.g. last 2 weeks, or last 180 days).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167781\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1.png\" alt=\"retention analysis cohort table\" width=\"1492\" height=\"917\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1.png 1492w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1-450x277.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1-1024x629.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1-768x472.png 768w\" sizes=\"(max-width: 1492px) 100vw, 1492px\" \/><\/p>\n<p>Clicking on each cell reveals data on specific users that were retained.<\/p>\n<p>You can also visualize the average retention as a line graph, both linear and cumulative.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167796\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/line-graph-userpilot-cohort-analysis_6b480128fd00c1d3fdf6ae131993763e.gif\" alt=\"line-graph-userpilot-cohort-analysis\" width=\"1495\" height=\"935\" \/><\/p>\n<p>Cool isn\u2019t it?<\/p>\n<p>It gets even better!<\/p>\n<p>You can enhance the insights from cohort analysis by pairing it up with other analytics features:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel analysis<\/a>\u00a0\u2013 to visualize user conversions and drop-offs at key stages in the journey.<\/li>\n<li>Trends analysis \u2013 to track key metrics over time.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/conversion-path\/\" target=\"_blank\" rel=\"noopener noreferrer\">Paths<\/a>\u00a0\u2013 to visualize all the events leading up to or following a conversion.\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167811\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-path-analysis-3-steps.gif\" alt=\"userpilot-path-analysis-3-steps\" width=\"999\" height=\"649\" \/><\/p>\n<h3>Userpilot&#8217;s paths<\/h3>\n<p>Path reports are essential for understanding <a href=\"https:\/\/userpilot.com\/blog\/saas-user-flow-optimization\/\" target=\"_blank\" rel=\"noopener\">user flows<\/a> and journeys, offering invaluable insights into their interactions with our platform or application.<br \/>\nWithin the Paths chart(s) visualization in Userpilot, you can:<\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">See the different flows\/links users take from one step\/event to another.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-173339\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1.png\" alt=\"path analysis\" width=\"3022\" height=\"1290\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1.png 3022w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1-450x192.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1-1024x437.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1-768x328.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1-1536x656.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1-2048x874.png 2048w\" sizes=\"(max-width: 3022px) 100vw, 3022px\" \/><\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Choose how many steps\u00a0<b data-stringify-type=\"bold\">after<\/b>\u00a0or\u00a0<b data-stringify-type=\"bold\">before<\/b>\u00a0the starting\/ending event you want to report Users&#8217; flows for.<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Choose whether you want to include Pages (i.e. Both User-Tagged and Untagged) in the visualization.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-173354\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis.png\" alt=\"page path analysis\" width=\"3010\" height=\"1328\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis.png 3010w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis-450x199.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis-1024x452.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis-768x339.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis-1536x678.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis-2048x904.png 2048w\" sizes=\"(max-width: 3010px) 100vw, 3010px\" \/><\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Change the period of the analysis.<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Change the way you want to view the analysis:\u00a0<b data-stringify-type=\"bold\">All Paths\u00a0<\/b>vs.\u00a0<b data-stringify-type=\"bold\">Top Path\u00a0<\/b>(i.e. most common).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-173369\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths.png\" alt=\"top paths\" width=\"3022\" height=\"1328\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths.png 3022w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths-450x198.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths-1024x450.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths-768x337.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths-1536x675.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths-2048x900.png 2048w\" sizes=\"(max-width: 3022px) 100vw, 3022px\" \/><\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Narrow down the targeted end-users by applying\u00a0<b data-stringify-type=\"bold\">global<\/b>\u00a0or\u00a0<b data-stringify-type=\"bold\">inline<\/b>\u00a0(event-specific) filters.<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">View a breakdown of the end-users (or their associated companies) upon clicking on a specific node\/step in the visualization chart.<\/li>\n<\/ul>\n<p>You also have automatic <a href=\"https:\/\/userpilot.com\/blog\/user-path-analysis\/\" target=\"_blank\" rel=\"noopener\">path analysis<\/a> in Userpilot&#8217;s core feature engagement analytics dashboards without having to set up anything. This will give you an overview of user navigation and engagement with your product so you have insights to work on improving their experience. <img decoding=\"async\" class=\"alignnone size-full wp-image-173384\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded.png\" alt=\"path-analysis-embeded\" width=\"2886\" height=\"1442\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded.png 2886w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded-450x225.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded-1024x512.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded-768x384.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded-1536x767.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded-2048x1023.png 2048w\" sizes=\"(max-width: 2886px) 100vw, 2886px\" \/><\/p>\n<h3>Userpilot&#8217;s funnels<\/h3>\n<p>Tracking <a href=\"https:\/\/userpilot.com\/blog\/user-funnel\/\" target=\"_blank\" rel=\"noopener\">user funnels<\/a> is essential to getting a deeper understanding of the customer journey and reducing friction points. Userpilot helps you track user funnels by creating funnel reports, reviewing saved reports in bulk, and seeing key metrics like the average time it takes to complete a funnel.<\/p>\n<p>Here\u2019s how you can use Userpilot to generate <a href=\"https:\/\/userpilot.com\/blog\/funnel-charts\/\" target=\"_blank\" rel=\"noopener\">funnel charts<\/a>:<\/p>\n<ul>\n<li><strong>Funnels<\/strong>: Userpilot\u2019s funnel reports can show you the percentage of users that progress from one stage to another. Stages could consist of pages, actions, or other activation points. You can also set a specific order that these steps need to be completed or adjust the time period.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167706\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel.png\" alt=\"set up funnel steps \" width=\"2318\" height=\"1141\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel.png 2318w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel-450x222.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel-1024x504.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel-768x378.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel-1536x756.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel-2048x1008.png 2048w\" sizes=\"(max-width: 2318px) 100vw, 2318px\" \/><\/p>\n<ul>\n<li><strong>Reports<\/strong>: The saved reports area of your Userpilot account lets you view, edit, duplicate, delete, or export (as a CSV file) all the analytics reports that you (or your teammates) have generated. You can also filter results by the teammate who created the report or the type of report.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-123271\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-funnels-1-1024x491.png\" alt=\"\" width=\"1024\" height=\"491\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-funnels-1-1024x491.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-funnels-1-450x216.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-funnels-1-768x369.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-funnels-1.png 1492w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li><strong>Duration<\/strong>: The granular funnel analytics can offer more insights into each stage of a particular user funnel, such as how long it took the majority of your users to complete it from start to finish. You can filter by time period and set minimum\/maximum parameters to remove outliers.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-123301\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-time-to-convert-1024x496.png\" alt=\"\" width=\"1024\" height=\"496\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-time-to-convert-1024x496.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-time-to-convert-450x218.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-time-to-convert-768x372.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-time-to-convert-1536x744.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-time-to-convert.png 1766w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>Userpilot&#8217;s cohort analysis<\/h3>\n<p>User retention is critical for the success of digital products, it&#8217;s linked to the product&#8217;s ability to consistently deliver value to the users and is a key measure of business health. It is also essential in the process of achieving a product-market fit and retaining constant growth.<\/p>\n<p>For starters, Userpilot allows you to collect accurate data on\u00a0<a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a>\u00a0inside web apps without any coding.<\/p>\n<p>Thanks to its Chrome extension, you can easily tag features and\u00a0<a href=\"https:\/\/userpilot.com\/blog\/event-tracking-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">create custom events<\/a>\u00a0to track with a few clicks.<\/p>\n<h4 id=\"atkgm\"><img decoding=\"async\" class=\"alignnone size-full wp-image-167751\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/event-tracking.gif\" alt=\"event tracking\" width=\"1110\" height=\"580\" \/><\/h4>\n<p>Once you have the data, you can use it to build the cohort analysis table.<\/p>\n<p>Userpilot allows you to:<\/p>\n<ul>\n<li>Create cohorts on the user and company level.<\/li>\n<li>Choose the start and return events defining retention in your product, like \u2018Signed in\u2019 and \u2018Invited teammate\u2019.<\/li>\n<li>Filter the events by events, user, and company properties.<\/li>\n<li>Choose the interval by which you view the data (days, weeks, months) and date range (e.g. last 2 weeks, or last 180 days).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167781\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1.png\" alt=\"retention analysis cohort table\" width=\"1492\" height=\"917\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1.png 1492w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1-450x277.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1-1024x629.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1-768x472.png 768w\" sizes=\"(max-width: 1492px) 100vw, 1492px\" \/><\/p>\n<p>Clicking on each cell reveals data on specific users that were retained.<\/p>\n<p>You can also visualize the average retention as a line graph, both linear and cumulative.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167796\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/line-graph-userpilot-cohort-analysis_6b480128fd00c1d3fdf6ae131993763e.gif\" alt=\"line-graph-userpilot-cohort-analysis\" width=\"1495\" height=\"935\" \/><\/p>\n<h3>Userpilot&#8217;s user segmentation analysis<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener\">User segmentation<\/a> is a key part of building a <a href=\"https:\/\/userpilot.com\/blog\/contextual-onboarding-saas\/\" target=\"_blank\" rel=\"noopener\">contextual onboarding<\/a> experience for new customers. Userpilot lets you segment your customers when they meet specific conditions, filter through analytics using user attributes, and trigger flows for users in different segments.<\/p>\n<p>Here are some of Userpilot\u2019s <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener\">customer segmentation<\/a> capabilities:<\/p>\n<ul>\n<li><strong>Conditional Segments<\/strong>: Userpilot lets you build segments for users who match conditions on what device\/browser\/OS they\u2019re using, which country they live in, what their NPS score is, and any custom events they\u2019ve performed. You can then use these segments as filters\/triggers.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167616\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis.png\" alt=\"Create segments for analysis\" width=\"2940\" height=\"1592\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis.png 2940w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis-1024x554.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis-768x416.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis-1536x832.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis-2048x1109.png 2048w\" sizes=\"(max-width: 2940px) 100vw, 2940px\" \/><\/p>\n<ul>\n<li><strong>Analytics Filters<\/strong>: The product analytics and user insights dashboards on Userpilot can be set to only show data from certain user segments or companies. This makes it possible to identify actionable insights from specific user cohorts and benchmark performance between segments.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167631\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot.png\" alt=\"page analysis userpilot\" width=\"2764\" height=\"1594\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot.png 2764w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot-450x260.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot-1024x591.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot-768x443.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot-1536x886.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot-2048x1181.png 2048w\" sizes=\"(max-width: 2764px) 100vw, 2764px\" \/><\/p>\n<ul>\n<li><strong>Flow Triggers<\/strong>: Userpilot audience settings make it possible to target in-app flows to certain user segments or only show flows to users who meet specific conditions. You could also add event-based or page-specific triggers to show relevant flows with contextual timing.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167646\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings.png\" alt=\"flow trigger settings\" width=\"2794\" height=\"1596\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings.png 2794w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings-450x257.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings-1024x585.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings-768x439.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings-1536x877.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings-2048x1170.png 2048w\" sizes=\"(max-width: 2794px) 100vw, 2794px\" \/><\/p>\n<h2>What are the pros and cons of Userpilot?<\/h2>\n<h3>Userpilot pros<\/h3>\n<p>As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:<\/p>\n<ul>\n<li><strong>No-code builder<\/strong>: Userpilot\u2019s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.<\/li>\n<li><strong>UI patterns<\/strong>: There are plenty of <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener\">UI patterns<\/a> to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!<\/li>\n<li><strong>Startup-friendly<\/strong>: Userpilot\u2019s <a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">entry-level plan<\/a> gives you access to all available UI patterns so you can hit the ground running.<\/li>\n<li><strong>Walkthroughs and flows<\/strong>: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.<\/li>\n<li><strong>Self-service support<\/strong>: Build an <a href=\"https:\/\/userpilot.com\/blog\/resource-center-editor-userpilot\/\" target=\"_blank\" rel=\"noopener\">in-app resource center<\/a> to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.<\/li>\n<li><strong>A\/B testing<\/strong>: Userpilot\u2019s built-in <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-metrics\/\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a> capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.<\/li>\n<li><strong>Feedback collection<\/strong>: Userpilot has built-in <a href=\"https:\/\/userpilot.com\/blog\/nps-survey-software\/\" target=\"_blank\" rel=\"noopener\">NPS surveys<\/a> with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.<\/li>\n<li><strong>Survey templates<\/strong>: There are 14 survey templates to choose from so you can gather feedback on specific features or run <a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-benchmarking\/\" target=\"_blank\" rel=\"noopener\">customer satisfaction benchmarking<\/a> surveys like CSAT and CES.<\/li>\n<li><strong>Advanced analytics<\/strong>: Userpilot lets you <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener\">analyze product usage data<\/a>, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.<\/li>\n<li><strong>Event tracking<\/strong>: Userpilot\u2019s no-code <a href=\"https:\/\/userpilot.com\/blog\/event-analytics\/\" target=\"_blank\" rel=\"noopener\">event tracking<\/a> lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.<\/li>\n<li><strong>Third-party integrations<\/strong>: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your <a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" target=\"_blank\" rel=\"noopener\">tech stack<\/a>.<\/li>\n<li class=\"li1\"><b>Mobile:<\/b>\u00a0With our mobile SDK, you can\u00a0<a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-examples\/\"><span class=\"s2\">create targeted onboarding flows<\/span><\/a>\u00a0using slideouts, carousels, and push notifications without writing extra code.<\/li>\n<\/ul>\n<h3>Userpilot&#8217;s cons<\/h3>\n<p>Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:<\/p>\n<ul>\n<li><strong>Employee onboarding<\/strong>: Currently, Userpilot only supports in-app <a href=\"https:\/\/userpilot.com\/blog\/customer-onboarding\/\" target=\"_blank\" rel=\"noopener\">customer onboarding<\/a>.<\/li>\n<li><strong>Freemium plan<\/strong>: There\u2019s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable <a href=\"https:\/\/userpilot.com\/blog\/onboarding-platforms\/\">onboarding platforms like<\/a> UserGuiding or Product Fruits.<\/li>\n<\/ul>\n<h2>What do users say about Userpilot?<\/h2>\n<p>Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:<\/p>\n<blockquote><p>I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I&#8217;m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote><p>What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-125223 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-good-review.png\" alt=\"\" width=\"905\" height=\"609\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-good-review.png 905w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-good-review-450x303.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-good-review-768x517.png 768w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/p>\n<p>Source: <a href=\"https:\/\/www.g2.com\/products\/userpilot\/reviews\/userpilot-review-8167314\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">G2<\/a>.<\/p>\n<p>Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:<\/p>\n<blockquote><p>\u201cThe filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.\u201d<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-125073 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-bad-review.png\" alt=\"\" width=\"901\" height=\"572\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-bad-review.png 901w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-bad-review-450x286.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-bad-review-768x488.png 768w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/p>\n<p>Source: <a href=\"https:\/\/www.g2.com\/products\/userpilot\/reviews\/userpilot-review-7871276\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">G2<\/a>.<\/p>\n<h2>Userpilot&#8217;s pricing<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot offers flexible pricing<\/a> based on your monthly active users (MAUs). Plans start at $299 per month for smaller teams and scale as your user base grows.<\/p>\n<p>Below are the pricing tiers you can choose from:<\/p>\n<ul>\n<li data-start=\"94\" data-end=\"343\">The <strong data-start=\"98\" data-end=\"109\">Starter<\/strong> plan begins at <strong>$299\/month (billed annually)<\/strong> for up to 2,000 monthly active users. It includes in-app user engagement, usage trend analysis, NPS surveys, and essential product analytics\u2014ideal for mid-market SaaS teams getting started.<\/li>\n<li data-start=\"345\" data-end=\"590\">The <strong data-start=\"349\" data-end=\"359\">Growth<\/strong> plan offers custom pricing\u00a0and adds advanced analytics, retroactive event auto-capture, in-app surveys, session replay, and more. It\u2019s the most popular choice for growing teams that need deeper insights and scale.<\/li>\n<li data-start=\"592\" data-end=\"782\">The <strong data-start=\"596\" data-end=\"610\">Enterprise<\/strong> plan offers custom pricing and includes everything in Growth, plus bulk data handling, custom roles and permissions, SOC 2 Type 2 compliance, and enterprise-level support.<\/li>\n<\/ul>\n<figure id=\"attachment_397164\" aria-describedby=\"caption-attachment-397164\" style=\"width: 2344px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\"><img decoding=\"async\" class=\"wp-image-397164 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\" alt=\"Userpilot pricing\" width=\"2344\" height=\"2246\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png 2344w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-450x431.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-1024x981.png 1024w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/a><figcaption id=\"caption-attachment-397164\" class=\"wp-caption-text\">Not sure which plan is right for you? <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener\">Book a demo<\/a> to talk with the team and find the best fit for your needs.<\/figcaption><\/figure>\n<h2>Conclusion<\/h2>\n<p>There you have it.<\/p>\n<p>It should be easier now to make an informed decision whether Heap is your go-to option for cohort analysis. Ultimately, the best choice will depend on your product and current needs.<\/p>\n<p>If you&#8217;re looking for a better alternative to Heap for cohort analysis, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\">book a Userpilot demo<\/a> today to experience firsthand how it can enhance your user experience and drive product growth!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Heap excels in Cohort analysis in our comprehensive analysis of its features, pros and cons, and customer ratings!<\/p>\n","protected":false},"author":55,"featured_media":174988,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1075],"tags":[644,6024,6025],"class_list":["post-174347","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","tag-cohort-analysis","tag-heap-for-cohort-analysis","tag-userpilot-for-cohort-analysis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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