{"id":174381,"date":"2024-03-14T23:35:09","date_gmt":"2024-03-14T23:35:09","guid":{"rendered":"https:\/\/userpilot.com\/blog\/?p=174381"},"modified":"2026-03-08T12:26:49","modified_gmt":"2026-03-08T12:26:49","slug":"userpilot-cohort-analysis","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/userpilot-cohort-analysis\/","title":{"rendered":"Userpilot for Cohort Analysis: Features, Pricing, and Review"},"content":{"rendered":"<h2>What is Userpilot?<\/h2>\n<p>Userpilot is a product growth platform that <a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\" target=\"_blank\" rel=\"noopener\">drives user activation<\/a>, feature adoption, and expansion revenue. It also helps product teams collect user feedback, streamline onboarding, and <a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\" target=\"_blank\" rel=\"noopener\">gather actionable insights<\/a> from analytics.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167113\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot.png\" alt=\"main-dashboard-userpilot.\" width=\"2940\" height=\"1594\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot.png 2940w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot-1024x555.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot-768x416.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot-1536x833.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/main-dashboard-userpilot-2048x1110.png 2048w\" sizes=\"(max-width: 2940px) 100vw, 2940px\" \/><\/p>\n<p>With Userpilot, you\u2019ll be able to track both <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener\">product usage<\/a> and user behavior to get a holistic view of how customers use your product \u2014 which will guide future development, improve the user experience, and inform your growth efforts.<\/p>\n<h2>Must have features of cohort analysis tools<\/h2>\n<p>Cohort analysis is like having a microscope to examine your <a href=\"https:\/\/userpilot.com\/blog\/critical-user-journey\/\" target=\"_blank\" rel=\"noopener\">users&#8217; journey<\/a>. But what makes a cohort analysis tool truly instrumental? Here are some features to look for:<\/p>\n<ul>\n<li><strong>Flexible customizations<\/strong>: Customize user group views based on the acquisition date, product usage, or demographics to understand individual behavior.<\/li>\n<li><strong>Comprehensive metrics<\/strong>: A dashboard that gives access to key metrics like <a href=\"https:\/\/userpilot.com\/blog\/reduce-customer-churn-rate\/\" target=\"_blank\" rel=\"noopener\">churn rate<\/a>, retention, and average order value for a quick health checkup of user groups.<\/li>\n<li><strong>Visualization tools<\/strong>: So that you can translate data into clear visuals to quickly identify trends and make informed decisions.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation-guide\/\" target=\"_blank\" rel=\"noopener\">Customer segmentation<\/a><\/strong>: Segmenting customers lets you customize marketing and product efforts. By addressing specific needs and interests, you ensure maximum impact every time.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener\">Retention analysis<\/a><\/strong><a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener\">:<\/a> To monitor user return rates to gauge product attractiveness and determine if users are engaged long-term.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a><\/strong><a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener\">:<\/a> Test and refine strategies for various user cohorts. The goal? Enhanced conversion rates and user satisfaction.<\/li>\n<\/ul>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.8027% + 41px); height: 0px; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Product Analytics\" src=\"https:\/\/sw11.userpilot.com\/2vKrdyNnsiHwTtGnBWmb?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2>Userpilot features for cohort analysis<\/h2>\n<p>User retention is critical for the success of digital products, it&#8217;s linked to the product&#8217;s ability to consistently deliver value to the users and is a key measure of business health. It is also essential in the process of achieving a <a href=\"https:\/\/userpilot.com\/blog\/product-market-fit\/\">product-market fit and<\/a> retaining constant growth.<\/p>\n<p>For starters, Userpilot allows you to collect accurate data on\u00a0<a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a>\u00a0inside web apps without any coding.<\/p>\n<p>Thanks to its Chrome extension, you can easily tag features and\u00a0<a href=\"https:\/\/userpilot.com\/blog\/event-tracking-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">create custom events<\/a>\u00a0to track with a few clicks.<\/p>\n<h4 id=\"atkgm\"><img decoding=\"async\" class=\"alignnone size-full wp-image-167751\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/event-tracking.gif\" alt=\"event tracking\" width=\"1110\" height=\"580\" \/><\/h4>\n<p>Once you have the data, you can use it to build the cohort analysis table.<\/p>\n<p>Userpilot allows you to:<\/p>\n<ul>\n<li>Create cohorts on the user and company level.<\/li>\n<li>Choose the start and return events defining retention in your product, like \u2018Signed in\u2019 and \u2018Invited teammate\u2019.<\/li>\n<li>Filter the events by events, user, and company properties.<\/li>\n<li>Choose the interval by which you view the data (days, weeks, months) and date range (e.g. last 2 weeks, or last 180 days). <img decoding=\"async\" class=\"alignnone size-full wp-image-167781\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1.png\" alt=\"retention analysis cohort table\" width=\"1492\" height=\"917\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1.png 1492w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1-450x277.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1-1024x629.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1-768x472.png 768w\" sizes=\"(max-width: 1492px) 100vw, 1492px\" \/><\/li>\n<\/ul>\n<p>Clicking on each cell reveals data on specific users that were retained.<\/p>\n<p>You can also visualize the average retention as a line graph, both linear and cumulative.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167796\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/line-graph-userpilot-cohort-analysis_6b480128fd00c1d3fdf6ae131993763e.gif\" alt=\"line-graph-userpilot-cohort-analysis\" width=\"1495\" height=\"935\" \/><\/p>\n<p>Cool isn\u2019t it?<\/p>\n<p>It gets even better!<\/p>\n<p>You can enhance the insights from cohort analysis by pairing it up with other analytics features:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Funnel analysis<\/strong><\/a> \u2013 To visualize user conversions and drop-offs at key stages in the journey.<\/li>\n<li><strong>Trends analysis<\/strong> \u2013 To track key metrics over time.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/conversion-path\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Paths<\/strong><\/a> \u2013 To visualize all the events leading up to or following a conversion.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167811\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-path-analysis-3-steps.gif\" alt=\"userpilot-path-analysis-3-steps\" width=\"999\" height=\"649\" \/><\/p>\n<h3>Userpilot&#8217;s paths<\/h3>\n<p>Path reports are essential for understanding <a href=\"https:\/\/userpilot.com\/blog\/saas-user-flow-optimization\/\" target=\"_blank\" rel=\"noopener\">user flows<\/a> and journeys, offering invaluable insights into their interactions with our platform or application.<\/p>\n<p>Within the Paths chart(s) visualization in Userpilot, you can:<\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">See the different flows\/links users take from one step\/event to another.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-173339\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1.png\" alt=\"path analysis\" width=\"3022\" height=\"1290\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1.png 3022w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1-450x192.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1-1024x437.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1-768x328.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1-1536x656.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-1-2048x874.png 2048w\" sizes=\"(max-width: 3022px) 100vw, 3022px\" \/><\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Choose how many steps\u00a0<b data-stringify-type=\"bold\">after<\/b>\u00a0or\u00a0<b data-stringify-type=\"bold\">before<\/b>\u00a0the starting\/ending event you want to report Users&#8217; flows for.<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Choose whether you want to include Pages (i.e. Both User-Tagged and Untagged) in the visualization.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-173354\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis.png\" alt=\"page path analysis\" width=\"3010\" height=\"1328\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis.png 3010w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis-450x199.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis-1024x452.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis-768x339.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis-1536x678.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/page-path-analysis-2048x904.png 2048w\" sizes=\"(max-width: 3010px) 100vw, 3010px\" \/><\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Change the period of the analysis.<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Change the way you want to view the analysis:\u00a0<b data-stringify-type=\"bold\">All Paths\u00a0<\/b>vs.\u00a0<b data-stringify-type=\"bold\">Top Path\u00a0<\/b>(i.e. most common).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-173369\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths.png\" alt=\"top paths\" width=\"3022\" height=\"1328\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths.png 3022w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths-450x198.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths-1024x450.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths-768x337.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths-1536x675.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/top-paths-2048x900.png 2048w\" sizes=\"(max-width: 3022px) 100vw, 3022px\" \/><\/p>\n<ul class=\"p-rich_text_list p-rich_text_list__bullet\" data-stringify-type=\"unordered-list\" data-indent=\"0\" data-border=\"0\">\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">Narrow down the targeted end-users by applying\u00a0<b data-stringify-type=\"bold\">global<\/b>\u00a0or\u00a0<b data-stringify-type=\"bold\">inline<\/b>\u00a0(event-specific) filters.<\/li>\n<li data-stringify-indent=\"0\" data-stringify-border=\"0\">View a breakdown of the end-users (or their associated companies) upon clicking on a specific node\/step in the visualization chart.<\/li>\n<\/ul>\n<p>You also have automatic <a href=\"https:\/\/userpilot.com\/blog\/user-path-analysis\/\" target=\"_blank\" rel=\"noopener\">path analysis<\/a> in Userpilot&#8217;s core feature engagement analytics dashboards without having to set up anything. This will give you an overview of user navigation and engagement with your product so you have insights to work on improving their experience. <img decoding=\"async\" class=\"alignnone size-full wp-image-173384\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded.png\" alt=\"path-analysis-embeded\" width=\"2886\" height=\"1442\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded.png 2886w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded-450x225.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded-1024x512.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded-768x384.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded-1536x767.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/03\/path-analysis-embeded-2048x1023.png 2048w\" sizes=\"(max-width: 2886px) 100vw, 2886px\" \/><\/p>\n<h3>Userpilot&#8217;s funnels<\/h3>\n<p>Tracking <a href=\"https:\/\/userpilot.com\/blog\/user-funnel\/\" target=\"_blank\" rel=\"noopener\">user funnels<\/a> is essential to getting a deeper understanding of the customer journey and reducing friction points. Userpilot helps you track user funnels by creating funnel reports, reviewing saved reports in bulk, and seeing key metrics like the average time it takes to complete a funnel.<\/p>\n<p>Here\u2019s how you can use Userpilot to generate <a href=\"https:\/\/userpilot.com\/blog\/funnel-charts\/\" target=\"_blank\" rel=\"noopener\">funnel charts<\/a>:<\/p>\n<ul>\n<li><strong>Funnels<\/strong>: Userpilot\u2019s funnel reports can show you the percentage of users that progress from one stage to another. Stages could consist of pages, actions, or other activation points. You can also set a specific order that these steps need to be completed or adjust the time period.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167706\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel.png\" alt=\"set up funnel steps \" width=\"2318\" height=\"1141\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel.png 2318w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel-450x222.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel-1024x504.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel-768x378.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel-1536x756.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/funnel-2048x1008.png 2048w\" sizes=\"(max-width: 2318px) 100vw, 2318px\" \/><\/p>\n<ul>\n<li><strong>Reports<\/strong>: The saved reports area of your Userpilot account lets you view, edit, duplicate, delete, or export (as a CSV file) all the analytics reports that you (or your teammates) have generated. You can also filter results by the teammate who created the report or the type of report.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-123271\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-funnels-1-1024x491.png\" alt=\"\" width=\"1024\" height=\"491\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-funnels-1-1024x491.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-funnels-1-450x216.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-funnels-1-768x369.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-funnels-1.png 1492w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<ul>\n<li><strong>Duration<\/strong>: The granular funnel analytics can offer more insights into each stage of a particular user funnel, such as how long it took the majority of your users to complete it from start to finish. You can filter by time period and set minimum\/maximum parameters to remove outliers.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-large wp-image-123301\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-time-to-convert-1024x496.png\" alt=\"\" width=\"1024\" height=\"496\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-time-to-convert-1024x496.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-time-to-convert-450x218.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-time-to-convert-768x372.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-time-to-convert-1536x744.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-time-to-convert.png 1766w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h3>Userpilot&#8217;s cohort analysis<\/h3>\n<p>User retention is critical for the success of digital products, it&#8217;s linked to the product&#8217;s ability to consistently deliver value to the users and is a key measure of business health. It is also essential in the process of achieving a product-market fit and retaining constant growth.<\/p>\n<p>For starters, Userpilot allows you to collect accurate data on\u00a0<a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a>\u00a0inside web apps without any coding.<\/p>\n<p>Thanks to its Chrome extension, you can easily tag features and\u00a0<a href=\"https:\/\/userpilot.com\/blog\/event-tracking-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">create custom events<\/a>\u00a0to track with a few clicks.<\/p>\n<h4 id=\"atkgm\"><img decoding=\"async\" class=\"alignnone size-full wp-image-167751\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/event-tracking.gif\" alt=\"event tracking\" width=\"1110\" height=\"580\" \/><\/h4>\n<p>Once you have the data, you can use it to build the cohort analysis table.<\/p>\n<p>Userpilot allows you to:<\/p>\n<ul>\n<li>Create cohorts on the user and company level.<\/li>\n<li>Choose the start and return events defining retention in your product, like \u2018Signed in\u2019 and \u2018Invited teammate\u2019.<\/li>\n<li>Filter the events by events, user, and company properties.<\/li>\n<li>Choose the interval by which you view the data (days, weeks, months) and date range (e.g. last 2 weeks, or last 180 days).<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167781\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1.png\" alt=\"retention analysis cohort table\" width=\"1492\" height=\"917\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1.png 1492w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1-450x277.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1-1024x629.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/retention-analysis-cohort-table-1-768x472.png 768w\" sizes=\"(max-width: 1492px) 100vw, 1492px\" \/><\/p>\n<p>Clicking on each cell reveals data on specific users that were retained.<\/p>\n<p>You can also visualize the average retention as a line graph, both linear and cumulative.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167796\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/line-graph-userpilot-cohort-analysis_6b480128fd00c1d3fdf6ae131993763e.gif\" alt=\"line-graph-userpilot-cohort-analysis\" width=\"1495\" height=\"935\" \/><\/p>\n<p>Cool isn\u2019t it?<\/p>\n<p>It gets even better!<\/p>\n<p>You can enhance the insights from cohort analysis by pairing it up with other analytics features:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Funnel analysis<\/strong><\/a> \u2013 To visualize user conversions and drop-offs at key stages in the journey.<\/li>\n<li><strong>Trends analysis<\/strong> \u2013 To track key metrics over time.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/conversion-path\/\" target=\"_blank\" rel=\"noopener noreferrer\"><strong>Paths<\/strong><\/a> \u2013 To visualize all the events leading up to or following a conversion.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167811\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-path-analysis-3-steps.gif\" alt=\"userpilot-path-analysis-3-steps\" width=\"999\" height=\"649\" \/><\/p>\n<h3>Userpilot&#8217;s user segmentation analysis<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener\">User segmentation<\/a> is a key part of building a <a href=\"https:\/\/userpilot.com\/blog\/contextual-onboarding-saas\/\" target=\"_blank\" rel=\"noopener\">contextual onboarding<\/a> experience for new customers. Userpilot lets you segment your customers when they meet specific conditions, filter through analytics using user attributes, and trigger flows for users in different segments.<\/p>\n<p>Here are some of Userpilot\u2019s <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener\">customer segmentation<\/a> capabilities:<\/p>\n<ul>\n<li><strong>Conditional Segments<\/strong>: Userpilot lets you build segments for users who match conditions on what device\/browser\/OS they\u2019re using, which country they live in, what their NPS score is, and any custom events they\u2019ve performed. You can then use these segments as filters\/triggers.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167616\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis.png\" alt=\"Create segments for analysis\" width=\"2940\" height=\"1592\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis.png 2940w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis-450x244.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis-1024x554.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis-768x416.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis-1536x832.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/Create-segments-for-analysis-2048x1109.png 2048w\" sizes=\"(max-width: 2940px) 100vw, 2940px\" \/><\/p>\n<ul>\n<li><strong>Analytics Filters<\/strong>: The product analytics and user insights dashboards on Userpilot can be set to only show data from certain user segments or companies. This makes it possible to identify actionable insights from specific user cohorts and benchmark performance between segments.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167631\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot.png\" alt=\"page analysis userpilot\" width=\"2764\" height=\"1594\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot.png 2764w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot-450x260.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot-1024x591.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot-768x443.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot-1536x886.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/page-analysis-userpilot-2048x1181.png 2048w\" sizes=\"(max-width: 2764px) 100vw, 2764px\" \/><\/p>\n<ul>\n<li><strong>Flow Triggers<\/strong>: Userpilot audience settings make it possible to target in-app flows to certain user segments or only show flows to users who meet specific conditions. You could also add event-based or page-specific triggers to show relevant flows with contextual timing.<\/li>\n<\/ul>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-167646\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings.png\" alt=\"flow trigger settings\" width=\"2794\" height=\"1596\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings.png 2794w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings-450x257.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings-1024x585.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings-768x439.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings-1536x877.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/flow-trigger-settings-2048x1170.png 2048w\" sizes=\"(max-width: 2794px) 100vw, 2794px\" \/><\/p>\n<h2>What are the pros and cons of Userpilot?<\/h2>\n<h3>Userpilot&#8217;s pros<\/h3>\n<p>As a full-suite digital adoption platform, Userpilot has all the features you need to onboard users, track analytics, and gather feedback from customers without writing a single line of code. Here are a few pros of using Userpilot as your product growth solution:<\/p>\n<ul>\n<li><strong>No-code builder<\/strong>: Userpilot\u2019s Chrome extension lets you build flows, add UI elements, and tag features without writing a single line of code.<\/li>\n<li><strong>UI patterns<\/strong>: There are plenty of <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener\">UI patterns<\/a> to choose from when using Userpilot, such as hotspots, tooltips, banners, slideouts, modals, and more!<\/li>\n<li><strong>Startup-friendly<\/strong>: Userpilot\u2019s <a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">entry-level plan<\/a> gives you access to all available UI patterns so you can hit the ground running.<\/li>\n<li><strong>Walkthroughs and flows<\/strong>: Build engaging interactive walkthroughs and personalized onboarding flows that target specific segments of your user base.<\/li>\n<li><strong>Self-service support<\/strong>: Build an <a href=\"https:\/\/userpilot.com\/blog\/resource-center-editor-userpilot\/\" target=\"_blank\" rel=\"noopener\">in-app resource center<\/a> to help users solve problems, customize its appearance to align it with your brand, and insert various types of content (videos, flows, or chatbots) to keep your customers satisfied.<\/li>\n<li><strong>A\/B testing<\/strong>: Userpilot\u2019s built-in <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-metrics\/\" target=\"_blank\" rel=\"noopener\">A\/B testing<\/a> capabilities will help you split-test flows, iterate on the best-performing variants, and continually optimize based on user behavior.<\/li>\n<li><strong>Feedback collection<\/strong>: Userpilot has built-in <a href=\"https:\/\/userpilot.com\/blog\/nps-survey-software\/\" target=\"_blank\" rel=\"noopener\">NPS surveys<\/a> with its own unified analytics dashboard and response tagging to help you retarget users. There are other survey types to choose from and you can even create your own custom survey.<\/li>\n<li><strong>Survey templates<\/strong>: There are 14 survey templates to choose from so you can gather feedback on specific features or run <a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-benchmarking\/\" target=\"_blank\" rel=\"noopener\">customer satisfaction benchmarking<\/a> surveys like CSAT and CES.<\/li>\n<li><strong>Advanced analytics<\/strong>: Userpilot lets you <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener\">analyze product usage data<\/a>, monitor engagement on all in-app flows, and use the data to create user segments that are based on behaviors instead of demographics.<\/li>\n<li><strong>Event tracking<\/strong>: Userpilot\u2019s no-code <a href=\"https:\/\/userpilot.com\/blog\/event-analytics\/\" target=\"_blank\" rel=\"noopener\">event tracking<\/a> lets you tag UI interactions (hovers, clicks, or form fills) and group them into a custom event that reflects feature usage.<\/li>\n<li class=\"li1\"><b>Mobile:<\/b>\u00a0<a href=\"https:\/\/userpilot.com\/product\/mobile\/\"><span class=\"s2\">Userpilot\u2019s mobile SDK<\/span><\/a> includes a full suite of engagement tools, carousels, slideouts, push notifications, and <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\"><span class=\"s2\">in-app surveys<\/span><\/a> (NPS, CSAT, CES) that enable personalized user interactions.<\/li>\n<li><strong>Third-party integrations<\/strong>: Userpilot has built-in integrations with tools like Amplitude, Mixpanel, Kissmetrics, Segment, Heap, HubSpot, Intercom, Google Analytics, and Google Tag Manager so you can share data between all the solutions in your <a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" target=\"_blank\" rel=\"noopener\">tech stack<\/a>.<\/li>\n<\/ul>\n<h3>Userpilot&#8217;s cons<\/h3>\n<p>Of course, no tool is perfect and there are a few cons to consider before choosing Userpilot as your user onboarding or product growth solution:<\/p>\n<ul>\n<li><strong>Employee onboarding<\/strong>: Currently, Userpilot only supports in-app <a href=\"https:\/\/userpilot.com\/blog\/customer-onboarding\/\" target=\"_blank\" rel=\"noopener\">customer onboarding<\/a>.<\/li>\n<li><strong>Freemium plan<\/strong>: There\u2019s no freemium Userpilot plan so those bootstrapping their startup and need sub-$100 solutions should consider more affordable <a href=\"https:\/\/userpilot.com\/blog\/onboarding-platforms\/\">onboarding platforms like<\/a> UserGuiding or Product Fruits.<\/li>\n<\/ul>\n<h2>What do users say about Userpilot?<\/h2>\n<p>Most users laud Userpilot for its versatile feature set, ease of use, and responsive support team:<\/p>\n<blockquote><p>I recently had the pleasure of using Userpilot, and I must say it exceeded all my expectations. As a product manager, I&#8217;m always on the lookout for tools that can enhance user onboarding and improve overall user experience. Userpilot not only delivered on these fronts but also went above and beyond with its impressive new features, unparalleled ease of use, and truly exceptional customer support.<\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote><p>What truly sets Userpilot apart is its outstanding customer support. Throughout my journey with Userpilot, the support team has been responsive, knowledgeable, and genuinely dedicated to helping me succeed. Whenever I had a question or encountered an issue, their support team was always there to assist promptly, going above and beyond to ensure my concerns were addressed effectively.<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-125223 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-good-review.png\" alt=\"\" width=\"905\" height=\"609\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-good-review.png 905w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-good-review-450x303.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-good-review-768x517.png 768w\" sizes=\"(max-width: 905px) 100vw, 905px\" \/><\/p>\n<p>Source: <a href=\"https:\/\/www.g2.com\/products\/userpilot\/reviews\/userpilot-review-8167314\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">G2<\/a>.<\/p>\n<p>Of course, other users are also kind enough to share constructive criticism regarding specific features like event tracking filters:<\/p>\n<blockquote><p>\u201cThe filtration while analyzing specific events is a little confusing. Understanding of custom properties and data management configuration could have been more organised.\u201d<\/p><\/blockquote>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-125073 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-bad-review.png\" alt=\"\" width=\"901\" height=\"572\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-bad-review.png 901w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-bad-review-450x286.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/09\/Userpilot-bad-review-768x488.png 768w\" sizes=\"(max-width: 901px) 100vw, 901px\" \/><\/p>\n<p>Source: <a href=\"https:\/\/www.g2.com\/products\/userpilot\/reviews\/userpilot-review-7871276\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">G2<\/a>.<\/p>\n<h2>Userpilot&#8217;s pricing<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot offers flexible pricing<\/a> based on your monthly active users (MAUs). Plans start at $299 per month for smaller teams and scale as your user base grows.<\/p>\n<p>Below are the pricing tiers you can choose from:<\/p>\n<ul>\n<li data-start=\"94\" data-end=\"343\">The <strong data-start=\"98\" data-end=\"109\">Starter<\/strong> plan begins at <strong>$299\/month (billed annually)<\/strong> for up to 2,000 monthly active users. It includes in-app user engagement, usage trend analysis, NPS surveys, and essential product analytics\u2014ideal for mid-market SaaS teams getting started.<\/li>\n<li data-start=\"345\" data-end=\"590\">The <strong data-start=\"349\" data-end=\"359\">Growth<\/strong> plan offers custom pricing and\u00a0adds advanced analytics, retroactive event auto-capture, in-app surveys, session replay, and more. It\u2019s the most popular choice for growing teams that need deeper insights and scale.<\/li>\n<li data-start=\"592\" data-end=\"782\">The <strong data-start=\"596\" data-end=\"610\">Enterprise<\/strong> plan offers custom pricing and includes everything in Growth, plus bulk data handling, custom roles and permissions, SOC 2 Type 2 compliance, and enterprise-level support.<\/li>\n<\/ul>\n<figure id=\"attachment_397164\" aria-describedby=\"caption-attachment-397164\" style=\"width: 2344px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\"><img decoding=\"async\" class=\"wp-image-397164 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\" alt=\"Userpilot pricing\" width=\"2344\" height=\"2246\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png 2344w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-450x431.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-1024x981.png 1024w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/a><figcaption id=\"caption-attachment-397164\" class=\"wp-caption-text\">Not sure which plan is right for you? <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener\">Book a demo<\/a> to talk with the team and find the best fit for your needs.<\/figcaption><\/figure>\n<h2>Conclusion<\/h2>\n<p>There you have it.<\/p>\n<p>It should be easier now to make an informed decision whether Userpilot is your go-to option for cohort analysis. Ultimately, the best choice will depend on your product and current needs.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\">Book a Userpilot demo<\/a> today to experience firsthand how it can enhance your user experience and drive product growth!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover how Userpilot excels in Cohort analysis in our comprehensive analysis of its features, pros and cons, and customer ratings!<\/p>\n","protected":false},"author":55,"featured_media":175142,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1075],"tags":[644,6025],"class_list":["post-174381","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","tag-cohort-analysis","tag-userpilot-for-cohort-analysis"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - 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