{"id":175503,"date":"2025-05-12T08:14:53","date_gmt":"2025-05-12T08:14:53","guid":{"rendered":"https:\/\/userpilot.com\/blog\/pendo-paths\/"},"modified":"2026-03-06T00:21:23","modified_gmt":"2026-03-06T00:21:23","slug":"pendo-paths","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/pendo-paths\/","title":{"rendered":"Pendo Paths: An In-Depth Review [+ Alternative]"},"content":{"rendered":"<p><a href=\"https:\/\/userpilot.com\/blog\/user-path-analysis\/\">User path analysis<\/a> is incredibly important for understanding the paths that users take when navigating to or from different parts of your product.<\/p>\n<p>This guide will go over what Pendo paths are, the pros\/cons, how to create path-tracking reports, and better alternatives for tracking your <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics<\/a>.<\/p>\n<h2 id=\"47f8e\">Overview of <span data-sheets-root=\"1\">Pendo Paths<\/span><\/h2>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/what-is-pendo-overview-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo<\/a> is a <a href=\"https:\/\/userpilot.com\/blog\/digital-adoption-platforms\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital adoption platform<\/a> for <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">user onboarding<\/a> and product adoption.<\/li>\n<li>Pendo\u2019s paths show you the paths that users take to or from a specific event, feature, or page (maximum of 20 steps).<\/li>\n<li>Pendo path reports can automatically detect duplicate paths, help you visualize data with Sankey diagrams, and let you zoom in on <a href=\"https:\/\/userpilot.com\/blog\/user-path-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">individual paths.<\/a><\/li>\n<li>Unfortunately, Pendo paths are limited to 20 steps, have an <a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">unintuitive interface<\/a>, and run into limitations when it comes to filters.<\/li>\n<li>You can create a path report in Pendo by going to the Behavior menu, clicking on Create report, setting the starting\/ending point, selecting the date <a href=\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">range\/segment<\/a>, and running the query.<\/li>\n<li>You might need a Pendo alternative if you want real-time data, struggle with the steep learning curve, or desire additional <a href=\"https:\/\/userpilot.com\/blog\/data-visualization-ux-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">data visualization options<\/a>.<\/li>\n<\/ul>\n<h2 id=\"kq4i\">What is Pendo?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/what-is-pendo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo<\/a> is a product experience and <a href=\"https:\/\/userpilot.com\/blog\/tag\/adoption-strategy\/\">digital adoption<\/a> platform for onboarding users and driving product adoption. Its <a href=\"https:\/\/userpilot.com\/blog\/pendo-features-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">features<\/a> include UI patterns that can be used for in-app guidance and <a href=\"https:\/\/userpilot.com\/blog\/pendo-analytics-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics<\/a> reports for tracking product analytics.<\/p>\n<h2 id=\"ci8ur\">What are Pendo paths?<\/h2>\n<p>Pendo&#8217;s path reports show you the exact actions that a user takes, in sequence, before or after interacting with a specific feature, event, or page within your product.<\/p>\n<p>You&#8217;ll be able to see multiple steps that users take to or from that specific anchor event.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/data-analytics-charts_9a102351f94fd29b2d96b750acee8648.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/data-analytics-charts_9a102351f94fd29b2d96b750acee8648.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/data-analytics-charts_9a102351f94fd29b2d96b750acee8648.gif\" alt=\"Data analytics charts\" \/><\/picture><figcaption>Data analytics charts with Pendo paths.<\/figcaption><\/figure>\n<h3 id=\"fshi3\">Pros of Pendo paths<\/h3>\n<p>Pendo Paths offers multiple benefits such as:<\/p>\n<ul>\n<li><strong>Duplicate detection:<\/strong> When users perform the same actions on multiple occasions, <a href=\"https:\/\/userpilot.com\/blog\/pendo-analytics-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo&#8217;s analytics<\/a> algorithm will automatically remove the duplicates and show the user path as a single occurrence. This gives you a more accurate picture of user paths that represent actual use.<\/li>\n<li><strong>Data visualization:<\/strong>\u00a0Pendo lets you display your path data as a Sankey diagram that uses a collection of nodes and links to help you <a href=\"https:\/\/userpilot.com\/blog\/data-analytics-charts\/\" target=\"_blank\" rel=\"noopener noreferrer\">visualize data<\/a> from the paths that users take. This also makes it easier to share reports with others on your team without the need for further explanation.<\/li>\n<li><strong>Path comparison:<\/strong>\u00a0Finally, Pendo helps you identify the most-used paths within your product. You&#8217;ll be able to select a specific event and zoom in to show a more detailed view of all the paths that lead into\/away from that particular event (which aren&#8217;t visible by default).<\/li>\n<\/ul>\n<h3 id=\"7tqea\">Cons of Pendo paths<\/h3>\n<p>There are also some drawbacks to using Pendo paths:<\/p>\n<ul>\n<li><strong>Path lengths:<\/strong>\u00a0While Pendo does offer a fair amount of flexibility when analyzing user paths, it falls short when it comes to path lengths. The maximum path length that you can analyze using Pendo is 20 steps. This means that any additional steps before\/after won&#8217;t be represented in the data.<\/li>\n<li><strong>User interface:<\/strong>\u00a0The <a href=\"https:\/\/userpilot.com\/blog\/bad-ux-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">UI\/UX<\/a> of Pendo&#8217;s path reports could use some work. In addition to some data being hidden in the default view, you can&#8217;t see the user list whenever you click on a <a href=\"https:\/\/userpilot.com\/blog\/data-analytics-charts\/\" target=\"_blank\" rel=\"noopener noreferrer\">data point<\/a>, which could lead to scenarios where you need to switch between views multiple times.<\/li>\n<li><strong>Filter limitations:<\/strong>\u00a0Pendo&#8217;s filtering options aren&#8217;t as robust as some of the other<a href=\"https:\/\/userpilot.com\/blog\/product-analytics-tools-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"> product analytics platforms<\/a> on the market. For instance, you can&#8217;t even filter path reports by top path. This makes it harder to narrow down the data and find the <a href=\"https:\/\/userpilot.com\/blog\/customer-insights-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">insights <\/a>you need promptly.<\/li>\n<\/ul>\n<h2 id=\"ehpem\">How to create paths in Pendo step-by-step<\/h2>\n<p>Now that you know what Pendo paths are and their pros\/cons, it&#8217;s time to get into the nitty-gritty of creating paths within the platform.<\/p>\n<p>The sections below will go over the steps you need to take to create your first path report with Pendo.<\/p>\n<h3 id=\"eh9bk\">Step 1: Select <strong>Create report, then Path <\/strong>from the left-side menu<\/h3>\n<p>Open the Behavior menu from the navigation panel on the left side of your screen, click on Create report, and then select Path from the dropdown.<\/p>\n<p>You can also click directly on Paths in the behavior menu to be directed to a library of all <a href=\"https:\/\/userpilot.com\/blog\/product-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">existing funnels<\/a> and create new reports from that screen.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-create-a-path-report_18969e8dea70a5a5144f5ddf865e79c9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-create-a-path-report_18969e8dea70a5a5144f5ddf865e79c9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-create-a-path-report_18969e8dea70a5a5144f5ddf865e79c9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-create-a-path-report_18969e8dea70a5a5144f5ddf865e79c9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-create-a-path-report_18969e8dea70a5a5144f5ddf865e79c9_800.png\" \/><\/picture><figcaption>Creating a path report in Pendo.<\/figcaption><\/figure>\n<h3 id=\"1au17\">Step 2: Choose the starting or ending point of the path<\/h3>\n<p>Next, you need to decide if you want to analyze the path leading to a specific <a href=\"https:\/\/userpilot.com\/blog\/in-app-events\/\" target=\"_blank\" rel=\"noopener noreferrer\">event<\/a> or starting from a specific event.<\/p>\n<p>Paths that lead to a specific event create a reverse path showing all the steps a user takes <em>before<\/em> reaching the designated event.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-paths-starting-point_2ea7898c4c5e707c1f06b02a5fd6c89d.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-paths-starting-point_2ea7898c4c5e707c1f06b02a5fd6c89d.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-paths-starting-point_2ea7898c4c5e707c1f06b02a5fd6c89d.gif\" alt=\"Pendo paths starting point\" \/><\/picture><figcaption>Choosing a starting point in Pendo.<\/figcaption><\/figure>\n<p>Conversely, paths that start from an event display a forward path of all the actions the user took <em>after<\/em> the designated event. Reverse paths help measure <a href=\"https:\/\/userpilot.com\/blog\/improve-feature-discovery-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature discovery<\/a>, while forward paths offer insight into <a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">user activation<\/a>.<\/p>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Tip:<\/strong> You can also generate cross-application path reports if you have multiple products linked to your Pendo Portfolio.<\/div>\n<h3 id=\"161bl\">Step 3: Select the appropriate <strong>Date Range and Segment from the dropdown menu<\/strong><\/h3>\n<p>With your anchor event selected, it&#8217;s now time to set the date range and <a href=\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">target segment<\/a> from Pendo&#8217;s dropdown menu.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-date-range-and-segment_1dce54c8fc6965acd0435c8cf0fd129d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-date-range-and-segment_1dce54c8fc6965acd0435c8cf0fd129d_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-date-range-and-segment_1dce54c8fc6965acd0435c8cf0fd129d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-date-range-and-segment_1dce54c8fc6965acd0435c8cf0fd129d_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-date-range-and-segment_1dce54c8fc6965acd0435c8cf0fd129d_800.png\" alt=\"Pendo date range and segment\" \/><\/picture><figcaption>Create a new segment with Pendo.<\/figcaption><\/figure>\n<p>This will help you hone in on actionable insights instead of being overwhelmed by raw data. By default, the date range is set to last 30 days, while the segment is set to include everyone.<\/p>\n<h3 id=\"coiun\">Step 4: Run the query and save the report<\/h3>\n<p>Once you&#8217;re done building your query, you can click on Save &amp; Run to generate the <a href=\"https:\/\/userpilot.com\/blog\/performance-reporting\/\" target=\"_blank\" rel=\"noopener\">report<\/a>, give it a name, and edit its visibility to determine which team members will be able to access it.<\/p>\n<p>You&#8217;ll also be able to access the report at any time from the aforementioned library of existing reports.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_3761db5c884be1a54a29d07657ef3ebb_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_3761db5c884be1a54a29d07657ef3ebb_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_3761db5c884be1a54a29d07657ef3ebb_800.png\" alt=\"Saving a report in Pendo\" \/><\/picture><figcaption>Saving a report in Pendo.<\/figcaption><\/figure>\n<h3 id=\"3op3m\">Pendo paths pricing<\/h3>\n<p>Pendo offers a freemium version with its Free plan that you can use indefinitely until you exceed the limit of 500 monthly active users (MAUs).<\/p>\n<p>The entry-level Starter plan starts at $7,000\/year for up to 2,000 monthly active users. Also, by upgrading to the paid version, you&#8217;ll gain access to additional features like NPS data.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-paths-pricing_2748e76c8dcaea6bb6522e8f3b6cc7d6_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-paths-pricing_2748e76c8dcaea6bb6522e8f3b6cc7d6_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-paths-pricing_2748e76c8dcaea6bb6522e8f3b6cc7d6_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-paths-pricing_2748e76c8dcaea6bb6522e8f3b6cc7d6_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-paths-pricing_2748e76c8dcaea6bb6522e8f3b6cc7d6_800.png\" alt=\"Pendo entry-level plans\" \/><\/picture><figcaption>Pendo entry-level plans.<\/figcaption><\/figure>\n<p>Pendo has two more premium plans, Growth and Portfolio, both of which use quote-based pricing. The Growth plan unlocks additional features not available on the Starter plan, but is aimed at those with a single product.<\/p>\n<p>In contrast, the Portfolio plan is targeted toward businesses that develop multiple mobile and web apps. Those who go for the Portfolio plan will be able to view cross-application data that tracks actions, events, and paths between multiple products.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-premium-plans_774d47d34e106ff44bce660748e05635_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-premium-plans_774d47d34e106ff44bce660748e05635_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-premium-plans_774d47d34e106ff44bce660748e05635_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-premium-plans_774d47d34e106ff44bce660748e05635_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-premium-plans_774d47d34e106ff44bce660748e05635_800.png\" alt=\"Pendo premium plans\" \/><\/picture><figcaption>Pendo premium plans.<\/figcaption><\/figure>\n<h2 id=\"ca8r7\">Why you may need an alternative to Pendo paths<\/h2>\n<p>There are a few scenarios in which you might need an alternative solution to Pendo paths:<\/p>\n<ul>\n<li><strong>Data lag:<\/strong>\u00a0Pendo paths and all other analytics functions on the platform are updated on an hourly basis rather than in\u00a0<a href=\"https:\/\/userpilot.com\/blog\/real-time-personalization\/\" target=\"_blank\" rel=\"noopener\">real time<\/a>.\u00a0This means that you&#8217;ll need to wait for data to refresh before you can see up-to-date data on a certain report, page, or feature.<\/li>\n<li><strong>Learning curve:<\/strong>\u00a0Pendo features can be quite complex, and the <a href=\"https:\/\/userpilot.com\/blog\/feedback-ui\/\" target=\"_blank\" rel=\"noopener noreferrer\">interface<\/a> isn&#8217;t always intuitive. This step learning curve could lead to feature usage lagging among your team members, especially when trying to track events or narrow down on data related to a certain feature.<\/li>\n<li><strong>Path visualization:<\/strong>\u00a0Pendo users often complain that the path <a href=\"https:\/\/userpilot.com\/blog\/data-visualization-ux-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">visualization<\/a> options are too limited in their scope and customizability. Product teams are essentially stuck with the Sankey diagrams that come by default in the paths section.<\/li>\n<\/ul>\n<h2 id=\"aqja0\"><strong>Userpilot Paths: An alternative to Pendo paths<\/strong><\/h2>\n<p>If Pendo paths aren&#8217;t the right fit for our needs, Userpilot&#8217;s built-in path analysis capabilities might be more suited to your use case.<\/p>\n<p>Like Pendo, Userpilot&#8217;s path reports let you choose an <a href=\"https:\/\/userpilot.com\/blog\/in-app-events\/\" target=\"_blank\" rel=\"noopener noreferrer\">anchor event<\/a>, filter by date range\/segment, and <a href=\"https:\/\/userpilot.com\/blog\/data-analytics-charts\/\" target=\"_blank\" rel=\"noopener noreferrer\">visualize the resulting data<\/a>.<\/p>\n<p>However, Userpilot&#8217;s path-tracking interface is far more intuitive, and we have a breakdown feature that you can use to add complex filters to your reports.<\/p>\n<p>This makes it possible to filter by individual user attributes and extract data insights that are as<a href=\"https:\/\/userpilot.com\/blog\/actionable-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\"> actionable<\/a> as possible.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-path-tracking-dashboard_690f502e44d765389e857b74ead3b22d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-path-tracking-dashboard_690f502e44d765389e857b74ead3b22d_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-path-tracking-dashboard_690f502e44d765389e857b74ead3b22d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-path-tracking-dashboard_690f502e44d765389e857b74ead3b22d_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-path-tracking-dashboard_690f502e44d765389e857b74ead3b22d_800.png\" alt=\"Userpilot path-tracking dashboard\" \/><\/picture><figcaption>Path-tracking dashboard.<\/figcaption><\/figure>\n<h3 id=\"1vt42\">Pros of Userpilot paths<\/h3>\n<p>Userpilot&#8217;s path reporting <a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">features<\/a> have a few unique benefits that current path-tracking tools on the market lack:<\/p>\n<ul>\n<li><strong>Visualization options:<\/strong> You can <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">track user behavior<\/a> using two different types of path visualizations \u2014 the all paths report and the top path report. We&#8217;ll go over the differences between these two path types in the section below.<\/li>\n<li><strong>Period filtering:<\/strong> Path reports let you filter by period to generate advanced insights that are specific to a certain date range. This makes it easy to conduct <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">cohort analysis<\/a> and see how user paths change over time.<\/li>\n<li><strong>Combined reports:<\/strong> While you can use path reports in isolation, you also have the option to combine them with the platform&#8217;s other analytics capabilities, such as <a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel analysis<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention analysis<\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics dashboards<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_0e24cbf5b3a91201d511625bf1cb95c5_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_0e24cbf5b3a91201d511625bf1cb95c5_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_0e24cbf5b3a91201d511625bf1cb95c5_800.png\" alt=\"Combine Userpilot path reports with funnel analysis to get more insights into user behavior \" \/><\/picture><figcaption>Combine path reports with funnel analysis to get more insights into user behavior.<\/figcaption><\/figure>\n<h3 id=\"funl2\">Cons of Userpilot paths<\/h3>\n<p>As with every tool, Userpilot also has its limitations and drawbacks, such as:<\/p>\n<ul>\n<li>Userpilot doesn\u2019t offer a free plan and can be costly for small businesses.<\/li>\n<\/ul>\n<h2 id=\"3egb1\">How to create a path report in Userpilot step-by-step<\/h2>\n<p>Product managers looking to create a new path report can use the steps below to generate their first report:<\/p>\n<h3 id=\"3j8c9\">Step 1: Click on Analytics on the dashboard, then click on Paths<\/h3>\n<p>The analytics tab on your navigation sidebar will let you generate reports by clicking on Paths.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-saved-analytics-reports_00e248b0c7d65e71ebd65b9a1032bb98_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-saved-analytics-reports_00e248b0c7d65e71ebd65b9a1032bb98_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-saved-analytics-reports_00e248b0c7d65e71ebd65b9a1032bb98_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-saved-analytics-reports_00e248b0c7d65e71ebd65b9a1032bb98_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-saved-analytics-reports_00e248b0c7d65e71ebd65b9a1032bb98_800.png\" alt=\"Userpilot saved analytics reports\" \/><\/picture><figcaption>Saved analytics reports.<\/figcaption><\/figure>\n<h3 id=\"1hsvo\"><strong>Step 2: Select conversion criteria<\/strong><\/h3>\n<p>Next, choose the conversion criteria that you&#8217;d like to use in your path analysis report.<\/p>\n<p>You can choose from several criteria, such as custom segments, product usage, or user properties, when creating the report.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/path-analysis-conversion-criteria_8f65bdb6462ef9a13e84dd986cb4ec47_800.png 1x, https:\/\/images.storychief.com\/account_6827\/path-analysis-conversion-criteria_8f65bdb6462ef9a13e84dd986cb4ec47_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/path-analysis-conversion-criteria_8f65bdb6462ef9a13e84dd986cb4ec47_800.png 1x, https:\/\/images.storychief.com\/account_6827\/path-analysis-conversion-criteria_8f65bdb6462ef9a13e84dd986cb4ec47_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/path-analysis-conversion-criteria_8f65bdb6462ef9a13e84dd986cb4ec47_800.png\" alt=\"Path analysis conversion criteria\" \/><\/picture><figcaption>Path analysis conversion criteria.<\/figcaption><\/figure>\n<h3 id=\"7e6vg\">Step 3: Filter by date range<\/h3>\n<p>After selecting your conversion criteria, you can filter your data by date range to conduct a path analysis for a <a href=\"https:\/\/userpilot.com\/blog\/period-over-period-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">certain period<\/a>.<\/p>\n<p>You can also remove specific pages from each path by disabling the Include Pages option.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/path-analysis-date-range_d593f8cf0673708ca2cb252d45f04c0b.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/path-analysis-date-range_d593f8cf0673708ca2cb252d45f04c0b.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/path-analysis-date-range_d593f8cf0673708ca2cb252d45f04c0b.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/path-analysis-date-range_d593f8cf0673708ca2cb252d45f04c0b.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/path-analysis-date-range_d593f8cf0673708ca2cb252d45f04c0b.gif\" alt=\"Path analysis date range\" \/><\/picture><figcaption>Add filters to your path reports.<\/figcaption><\/figure>\n<h3 id=\"c9h4a\">Step 4: Choose the path type you want to visualize<\/h3>\n<p>As we mentioned earlier, you can either visualize all paths or visualize only the top path.<\/p>\n<p>When visualizing all paths, every path that your users have taken to\/from the designated event will be visible on your <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard<\/a>.<\/p>\n<p>Each step on the path represents a sequence of actions, with both percentages and user counts visible to maximize clarity.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-path-visualization_c196ee788d8f17e93ebd25a6f50ed7ec_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-path-visualization_c196ee788d8f17e93ebd25a6f50ed7ec_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-path-visualization_c196ee788d8f17e93ebd25a6f50ed7ec_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-path-visualization_c196ee788d8f17e93ebd25a6f50ed7ec_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-path-visualization_c196ee788d8f17e93ebd25a6f50ed7ec_800.png\" alt=\"User path visualization\" \/><\/picture><figcaption>User path visualization.<\/figcaption><\/figure>\n<p>When viewing only the top path, your dashboard will show data exclusive to the single path that the highest number of users have taken when navigating to or from the designated event.<\/p>\n<p>This is useful for optimizing <a href=\"https:\/\/userpilot.com\/blog\/happy-path\/\" target=\"_blank\" rel=\"noopener noreferrer\">happy paths<\/a> and identifying <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction points<\/a> in the most popular paths.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-top-path-visualization_40014f55fda431218dfdc46a53b86f7c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-top-path-visualization_40014f55fda431218dfdc46a53b86f7c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-top-path-visualization_40014f55fda431218dfdc46a53b86f7c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-top-path-visualization_40014f55fda431218dfdc46a53b86f7c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-top-path-visualization_40014f55fda431218dfdc46a53b86f7c_800.png\" alt=\"User top path visualization\" \/><\/picture><figcaption>Top path visualization.<\/figcaption><\/figure>\n<h2 id=\"baqth\">Userpilot pricing<\/h2>\n<p data-start=\"137\" data-end=\"319\"><a href=\"https:\/\/userpilot.com\/pricing\/\">Userpilot offers transparent pricing<\/a>\u00a0tailored to the needs of growing SaaS companies and larger enterprises, with plans starting at $299\/month and scaling to custom Enterprise tiers.<\/p>\n<p data-start=\"321\" data-end=\"534\">All paid plans include access to key features for driving product adoption, and even the entry-level Starter plan provides full access to all UI patterns, making it a strong fit for most mid-market SaaS businesses.<\/p>\n<p data-start=\"536\" data-end=\"583\"><strong data-start=\"536\" data-end=\"583\">Here\u2019s a breakdown of the three paid plans:<\/strong><\/p>\n<ul>\n<li data-start=\"585\" data-end=\"825\"><strong data-start=\"585\" data-end=\"596\">Starter<\/strong>\u00a0\u2013 $299\/month (billed annually): The Starter plan is available if you commit to an annual subscription. It includes essential features like segmentation, product analytics, reporting, user engagement, NPS feedback, and customization.<\/li>\n<li data-start=\"827\" data-end=\"1084\"><strong data-start=\"827\" data-end=\"837\">Growth<\/strong> \u2013 Custom quote: The Growth plan adds more advanced capabilities such as resource centers, event-based triggers, unlimited feature tagging, AI-powered content localization, EU hosting options, and a dedicated <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-guide\/\">customer success manager<\/a>.<\/li>\n<li data-start=\"1086\" data-end=\"1443\"><strong data-start=\"1086\" data-end=\"1100\">Enterprise<\/strong>\u00a0\u2013 Custom quote: Designed for larger organizations, the Enterprise plan includes everything from Starter and Growth, along with enterprise-grade functionality like custom roles and permissions, premium integrations, priority support, custom contracts, SLAs, SAML SSO, activity logs, security audits, and compliance features (SOC 2, GDPR).<\/li>\n<\/ul>\n<figure id=\"attachment_397164\" aria-describedby=\"caption-attachment-397164\" style=\"width: 2344px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\"><img decoding=\"async\" class=\"wp-image-397164 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\" alt=\"Userpilot pricing\" width=\"2344\" height=\"2246\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png 2344w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-450x431.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-1024x981.png 1024w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/a><figcaption id=\"caption-attachment-397164\" class=\"wp-caption-text\"><a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">Userpilot pricing plans breakdown<\/a>.<\/figcaption><\/figure>\n<h2 id=\"42sjg\">Conclusion<\/h2>\n<p>As you can see, despite some of its handy features, Pendo paths may not always be the best option.<\/p>\n<p>The limited freemium version, unintuitive interface, and feature limitations all hinder the functionality of its otherwise impressive reporting.<\/p>\n<p>If you&#8217;d like to learn more about Userpilot as a Pendo alternative, then it&#8217;s time to <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">get your free Userpilot demo today!<\/a><\/p>\n<hr \/>\n<p><em>Userpilot strives to provide accurate information to help businesses determine the best solution for their particular needs. Due to the dynamic nature of the industry, the features offered by Userpilot and others often change over time. The statements made in this article are accurate to the best of Userpilot\u2019s knowledge as of its publication\/most recent update on May 9, 2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering if Pendo paths is the right tool for your product analytics needs? This guide will go over what Pendo paths are, the pros\/cons, how to create path-tracking reports, and better alternatives for tracking your product analytics.<\/p>\n","protected":false},"author":24,"featured_media":272585,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1075],"tags":[1695,1744,6047,138,137,346,50],"class_list":["post-175503","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","tag-adoption-platform","tag-digital-adoption-platform","tag-path-analysis","tag-pendo-alternatives","tag-pendo-competitors","tag-product-analytics","tag-user-onboarding"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pendo Paths: An In-Depth Review [+A Better Alternative]<\/title>\n<meta name=\"description\" content=\"Wondering if Pendo paths is the right tool for your product analytics needs? 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