{"id":17594,"date":"2024-09-16T21:05:53","date_gmt":"2024-09-16T21:05:53","guid":{"rendered":"https:\/\/userpilot.com\/blog\/customer-advocacy-examples\/"},"modified":"2026-03-23T10:10:03","modified_gmt":"2026-03-23T10:10:03","slug":"customer-advocacy-examples","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/customer-advocacy-examples\/","title":{"rendered":"15 Winning Customer Advocacy Examples to Inspire and Power Up Your Strategy"},"content":{"rendered":"<p>Anyone would agree that advocating for customers is good for long-term business. But what are some <a href=\"https:\/\/userpilot.com\/blog\/customer-advocacy\/\">customer advocacy<\/a> examples for this?<\/p>\n<p>Becoming a customer-first company is easier said than done. That&#8217;s why you still find many companies that fail to embrace it or don&#8217;t even try at all.<\/p>\n<p>That said, let&#8217;s talk about customer advocacy and review some examples to make your company stand out in your niche and <a href=\"https:\/\/userpilot.com\/role\/product-growth\" target=\"_blank\" rel=\"noopener noreferrer\">drive exponential growth.<\/a><\/p>\n<h2 id=\"b3rcf\"><strong>What does customer advocacy mean?<\/strong><\/h2>\n<p>Customer advocacy is a company culture where the needs and goals of the customers are heavily prioritized. It dictates how the company approaches great <a href=\"https:\/\/userpilot.com\/blog\/customer-scaling-customer-support\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer service,<\/a> support, CX, <a href=\"https:\/\/userpilot.com\/blog\/b2b-product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing<\/a>, sales, and even its executive decisions.<\/p>\n<p>The benefit of becoming a <a href=\"https:\/\/userpilot.com\/blog\/product-centric-vs-customer-centric\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer-centric <\/a>company is simple: it converts satisfied customers into loyal advocates who will constantly share your brand through <a href=\"https:\/\/userpilot.com\/blog\/word-of-mouth-wom\/\" target=\"_blank\" rel=\"noopener noreferrer\">word-of-mouth<\/a> and expand your reputation.<\/p>\n<h2 id=\"3pcsi\"><strong>What drives customer advocacy?<\/strong><\/h2>\n<p>What specific traits make a company with customer advocates different from the rest?<\/p>\n<p>Some qualities of a company with a customer advocacy culture include the following:<\/p>\n<ul>\n<li>The initiative to get in touch personally with customers to solve their problems.<\/li>\n<li>The ability to connect with customers on an emotional level.<\/li>\n<li>A marketing message that underpromises and a product\/service that over-delivers.<\/li>\n<li>Total transparency and honesty when communicating with their audience.<\/li>\n<li>The availability to listen to customers and respond accordingly.<\/li>\n<\/ul>\n<p>Although it sounds easy to implement these qualities throughout the <a href=\"https:\/\/userpilot.com\/blog\/b2b-saas-customer-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey<\/a>, it&#8217;s not. So let&#8217;s review some examples of how successful companies demonstrate how much they care about their customers.<\/p>\n<h2 id=\"61luh\"><strong>11 Amazing customer advocacy examples to learn from<\/strong><\/h2>\n<p>The point of these customer advocacy examples is to show you how subtle and powerful they can be in reality, so you can start taking small steps yourself.<\/p>\n<p>Let&#8217;s go over them.<\/p>\n<h3 id=\"bs6b2\"><strong>Loom makes it easy to get inside the product<\/strong><\/h3>\n<p>Although collecting customer data is important for <a href=\"https:\/\/userpilot.com\/blog\/personalization-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalizing your marketing <\/a>campaigns and product experience, filling out forms is still a tedious experience.<\/p>\n<p>That&#8217;s why companies like Loom make the <a href=\"https:\/\/userpilot.com\/blog\/sign-up-page-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">signup process<\/a> as smooth as possible by letting you create an account with Google, Slack, and SSO\u2014no need to type emails or add personal information.<\/p>\n<p>This removes any<a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\"> friction <\/a>on the user&#8217;s end and makes them more likely to stay (and become advocates). Plus, even if you need customer data, you can always collect information with in-app surveys later.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Loom-customer-advocacy-example-SSO_477629c7a979c09e0468669c95707c35_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Loom-customer-advocacy-example-SSO_477629c7a979c09e0468669c95707c35_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/Loom-customer-advocacy-example-SSO_477629c7a979c09e0468669c95707c35_800.png\" alt=\"loom sso customer advocacy examples\" \/><\/picture><figcaption>Loom\u2019s signup page.<\/figcaption><\/figure>\n<h3 id=\"2fjee\"><strong>Userpilot replaces empty screen with valuable content<\/strong><\/h3>\n<p>An <a href=\"https:\/\/userpilot.com\/blog\/empty-state-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">empty state<\/a> is when new customers signup and all they see is a blank dashboard\u2014making customer relationships harder and <a href=\"https:\/\/userpilot.com\/blog\/empty-state-time-to-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">hurting time to value<\/a>.<\/p>\n<p>Like the <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> example below, you can <a href=\"https:\/\/userpilot.com\/blog\/how-to-reduce-screen-complexity\/\" target=\"_blank\" rel=\"noopener noreferrer\">ease the cognitive load<\/a> and help users get a head start when signing up by filling the blank space with templates, guides, <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-checklist-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding checklists<\/a>, and any content that educates users.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/onboarding-checklist-Userpilot-customer-advocacy-examples_4b4de5ad7fead53b33ffde52068b504b_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/onboarding-checklist-Userpilot-customer-advocacy-examples_4b4de5ad7fead53b33ffde52068b504b_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/onboarding-checklist-Userpilot-customer-advocacy-examples_4b4de5ad7fead53b33ffde52068b504b_800.png\" alt=\"userpilot onboarding checklist customer advocacy examples\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>\u2019s onboarding checklist example.<\/figcaption><\/figure>\n<h3 id=\"8mk18\"><strong>ConvertKit personalizes the onboarding experience based on user needs<\/strong><\/h3>\n<p>To demonstrate that you advocate for your customers, create a <a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized onboarding<\/a> experience that fits your customer&#8217;s needs.<\/p>\n<p>Convertkit knows this. To collect customer data, they&#8217;ve set up a <a href=\"https:\/\/userpilot.com\/blog\/welcome-screen-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome screen<\/a> that shows up after the user has signed up.<\/p>\n<p>This way, they can understand the needs and expectations of their user base and offer different <a href=\"https:\/\/userpilot.com\/blog\/best-user-onboarding-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding paths<\/a> for each segment.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/convertkit-personalized-onboarding-customer-advocacy-examples_36ef1d22f1c6a394eb1c09dc317268c7_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/convertkit-personalized-onboarding-customer-advocacy-examples_36ef1d22f1c6a394eb1c09dc317268c7_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/convertkit-personalized-onboarding-customer-advocacy-examples_36ef1d22f1c6a394eb1c09dc317268c7_800.png\" alt=\"convertkit personalized onboarding customer advocacy examples\" \/><\/picture><figcaption>ConvertKits welcome screen.<\/figcaption><\/figure>\n<h3 id=\"1m25q\"><strong>Kommunicate helps users adopt features faster with interactive walkthroughs<\/strong><\/h3>\n<p>Another customer advocacy quality is in the way you present your product.<\/p>\n<p>Here, instead of showing a generic <a href=\"https:\/\/userpilot.com\/blog\/product-tours-tools-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">product tour<\/a> that users are likely to skip, Kommunicate used Userpilot to implement <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthroughs<\/a> for each of their app features.<\/p>\n<p>This type of walkthrough is more engaging and likely to improve <a href=\"https:\/\/userpilot.com\/blog\/product-adoption-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product adoption<\/a> during the <a href=\"https:\/\/userpilot.com\/blog\/activation-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation stage.<\/a> It triggers tips one message at a time when the user is more likely to need it, instead of overwhelming the user with information they won&#8217;t retain.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/interactive-walkthrough-Kommunicate-customer-advocacy-examples_21551396dd80ed1a313e2f75f64802fe.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/interactive-walkthrough-Kommunicate-customer-advocacy-examples_21551396dd80ed1a313e2f75f64802fe.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/interactive-walkthrough-Kommunicate-customer-advocacy-examples_21551396dd80ed1a313e2f75f64802fe.gif\" alt=\"kommunicate interactive walkthrough customer advocacy examples\" \/><\/picture><figcaption>Kommunicate\u2019s interactive walkthroughs made with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"a35ts\"><strong>Hubpost routinely tracks and measures customer satisfaction levels<\/strong><\/h3>\n<p>If you truly care about your customers, then you&#8217;re willing to listen to them.<\/p>\n<p>Hubspot is a great example of how you can <a href=\"https:\/\/userpilot.com\/blog\/what-types-of-metrics-measure-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">keep track of your customer satisfaction<\/a> levels by triggering a <a href=\"https:\/\/userpilot.com\/blog\/nps-vs-csat\/\" target=\"_blank\" rel=\"noopener noreferrer\">CSAT survey<\/a> after every single touchpoint (support call, new feature, activation, etc.).<\/p>\n<p>These surveys make it easier for them to improve the user journey and make users feel heard every time they progress with their product.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/customer-satisfaction-survey-Hubspot-customer-advocacy-examples_5b8289089063ccb850f812705589b746_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/customer-satisfaction-survey-Hubspot-customer-advocacy-examples_5b8289089063ccb850f812705589b746_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/customer-satisfaction-survey-Hubspot-customer-advocacy-examples_5b8289089063ccb850f812705589b746_800.png\" alt=\"hubsport customer satisfaction survey example\" \/><\/picture><figcaption>Hubspot\u2019s satisfaction surveys.<\/figcaption><\/figure>\n<h3 id=\"1psl3\"><strong>Asana gives freemium users access to premium features<\/strong><\/h3>\n<p>It&#8217;s easy to push upsells and upgrades whenever you have the opportunity. But what about letting <a href=\"https:\/\/userpilot.com\/blog\/freemium-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">freemium<\/a> users try paid features for free?<\/p>\n<p>Asana does it. This selfless tactic helps them build trust quickly by providing extra value to users without them asking for it\u2014and maybe you should try it too.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-premium-feature-customer-advocacy-examples_ee744eb9ca0b66d3b2132db65f977211_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-premium-feature-customer-advocacy-examples_ee744eb9ca0b66d3b2132db65f977211_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-premium-feature-customer-advocacy-examples_ee744eb9ca0b66d3b2132db65f977211_800.png\" alt=\"asana premium feauture customer advocacy examples\" \/><\/picture><figcaption>Asana offers premium features.<\/figcaption><\/figure>\n<h3 id=\"9iakm\"><strong>Userpilot personalizes the knowledge base content<\/strong><\/h3>\n<p>Offering <a href=\"https:\/\/userpilot.com\/blog\/self-service-support-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">self-service support<\/a> is part of a great product experience.<\/p>\n<p>But, instead of forcing users to go through a tedious process to find your content, what if you could add an <a href=\"https:\/\/userpilot.com\/blog\/customer-service-knowledge-base\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app resource center<\/a> that&#8217;s personalized for each user?<\/p>\n<p>Yes, It&#8217;s possible. Userpilot does it with its own software, allowing customers to get instant access to relevant articles, <a href=\"https:\/\/userpilot.com\/blog\/video-tutorials\/\" target=\"_blank\" rel=\"noopener noreferrer\">video tutorials<\/a> and guides based on their<a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\"> JTBDs <\/a>and stage of the journey.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/segmentation-knowledge-base-Userpilot-customer-advocacy-examples_ebba502013c4964c60cd0cd6b3ab5e6b_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/segmentation-knowledge-base-Userpilot-customer-advocacy-examples_ebba502013c4964c60cd0cd6b3ab5e6b_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/segmentation-knowledge-base-Userpilot-customer-advocacy-examples_ebba502013c4964c60cd0cd6b3ab5e6b_800.png\" alt=\"segmented knowledge base userpilot customer advocacy examples\" \/><\/picture><figcaption>Personalized knowledge base resources on <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"6fbtn\"><strong>Miro collects real-time customer feedback without interrupting the user<\/strong><\/h3>\n<p>If you think Hubspot&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">feedback strategy<\/a> can be a bit intrusive for your users, then why not try passive in-app surveys?<\/p>\n<p>For example, you can see how Miro <a href=\"https:\/\/userpilot.com\/blog\/active-vs-passive-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">collects passive feedback<\/a> without disrupting the customer experience. They include<a href=\"https:\/\/userpilot.com\/blog\/build-in-app-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> in-app surveys<\/a> around their UI in a subtle way so customers can provide feedback only when they have the initiative to do so.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/miro-in-app-survey-example_edcdb01098e67b0b6cc72492c6f0b412_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/miro-in-app-survey-example_edcdb01098e67b0b6cc72492c6f0b412_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/miro-in-app-survey-example_edcdb01098e67b0b6cc72492c6f0b412_800.png\" alt=\"miro in app survey example\" \/><\/picture><figcaption>Miro\u2019s in-app survey.<\/figcaption><\/figure>\n<h3 id=\"f0no2\"><strong>Asana delights customers with gamification<\/strong><\/h3>\n<p>With <a href=\"https:\/\/userpilot.com\/blog\/gamification-strategies-saas-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">gamification<\/a> and<a href=\"https:\/\/userpilot.com\/blog\/emotional-design-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"> emotional design<\/a>, you can add badges, points, and levels for a more fun product experience.<\/p>\n<p>Celebrating milestones reduces the<a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\"> friction<\/a> for <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">adopting features<\/a> and demonstrates that you care about customer success\u2014making them more likely to stay with you.<\/p>\n<p>For example, you can see the playful animation that shows up whenever you finish a task in Asana:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-gamification-customer-advocacy-examples_3d2d44f86f4860ded20153048990308f.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-gamification-customer-advocacy-examples_3d2d44f86f4860ded20153048990308f.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-gamification-customer-advocacy-examples_3d2d44f86f4860ded20153048990308f.gif\" alt=\"asana gamification example\" \/><\/picture><figcaption>Asana\u2019s example of emotional design.<\/figcaption><\/figure>\n<h3 id=\"bf38\"><strong>ClickUp uses public roadmaps to encourage user input<\/strong><\/h3>\n<p>Transparency and open communication are great ways to build stronger relationships and apply customer advocacy.<\/p>\n<p>Making a <a href=\"https:\/\/userpilot.com\/blog\/public-roadmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">public roadmap<\/a> like ClickUps is one of the best ways of demonstrating transparency and giving your users a chance to shape the future of your product.<\/p>\n<p>The reason it works is simple: allow them to comment on your roadmap, vote for ideas, and request features.<\/p>\n<p>With a public roadmap, customers not only start to trust and admire you more as they see all the amazing features you have on the way, but they also feel like part of your brand.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/public-roadmap-ClickUp-customer-advocacy-examples_4ba3225c74125132cb854b84a0e08fe9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/public-roadmap-ClickUp-customer-advocacy-examples_4ba3225c74125132cb854b84a0e08fe9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/public-roadmap-ClickUp-customer-advocacy-examples_4ba3225c74125132cb854b84a0e08fe9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/public-roadmap-ClickUp-customer-advocacy-examples_4ba3225c74125132cb854b84a0e08fe9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/public-roadmap-ClickUp-customer-advocacy-examples_4ba3225c74125132cb854b84a0e08fe9_800.png\" alt=\"clickup public roadmap customer advocacy example\" \/><\/picture><figcaption>ClickUp\u2019s public roadmap.<\/figcaption><\/figure>\n<h3 id=\"2deno\"><strong>Userpilot surprises customers with gifts when they least expect it<\/strong><\/h3>\n<p>We mean it when we talk about going the extra mile for customer advocacy.<\/p>\n<p>So at Userpilot, we listen to what our customers say, do some extra <a href=\"https:\/\/userpilot.com\/blog\/product-personalization-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalizations<\/a>, and sometimes take &#8220;listening&#8221; to a literal sense when it means <a href=\"https:\/\/userpilot.com\/blog\/customer-delight\/\" target=\"_blank\" rel=\"noopener noreferrer\">delighting a customer<\/a> and catching them off-guard.<\/p>\n<p>In this case, it meant sending an unexpected gift to one of our dream users after having a call with him.<\/p>\n<p>His reaction? Making it public.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-gift-giving-customer-advocacy-examples_8b06e6b81ac84b5bbae7c4d416896584_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-gift-giving-customer-advocacy-examples_8b06e6b81ac84b5bbae7c4d416896584_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-gift-giving-customer-advocacy-examples_8b06e6b81ac84b5bbae7c4d416896584_800.png\" alt=\"userpilot gift giving customer advocacy examples\" \/><\/picture><figcaption>How <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> customers react to our gifts.<\/figcaption><\/figure>\n<h2 id=\"c8hn7\"><strong>What&#8217;s a customer advocacy program?<\/strong><\/h2>\n<p>A customer advocacy program is a marketing strategy that helps reinforce positive relationships and convert satisfied customers into spokespeople for your brand.<\/p>\n<h2 id=\"69gq1\"><strong>Customer advocacy marketing examples from successful brands<\/strong><\/h2>\n<p>Anything can go wrong with advocacy programs. So, let&#8217;s go over some real-life examples from successful brands that are nailing it.<\/p>\n<h3 id=\"eqsi1\"><strong>Dropbox&#8217;s referral program<\/strong><\/h3>\n<p>Dropbox&#8217;s referral programs <a href=\"https:\/\/userpilot.com\/blog\/variable-rewards\/\" target=\"_blank\" rel=\"noopener noreferrer\">reward customers<\/a> with 500 MB of bonus storage data when they invite their friends.<\/p>\n<p>This creates a win-win situation between your customers and their referred friends. They get direct benefits for engaging with the service, so they&#8217;re encouraged to keep expanding the network\u2014turning word-of-mouth into a scalable channel for the company.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/dropbox-customer-advocacy-program_68abc338f1df3d4bdbb7e0492e5dfbc7_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/dropbox-customer-advocacy-program_68abc338f1df3d4bdbb7e0492e5dfbc7_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/dropbox-customer-advocacy-program_68abc338f1df3d4bdbb7e0492e5dfbc7_800.png\" alt=\"dropbox-customer-advocacy-program\" \/><\/picture><figcaption>Dropbox\u2019s referral program.<\/figcaption><\/figure>\n<h3 id=\"aumfl\"><strong>Evernote&#8217;s point-based loyalty program<\/strong><\/h3>\n<p>Evernote&#8217;s point-based program rewards you with points for inviting friends and completing certain actions. Your friends get premium access when they sign up, and you get points you can exchange for a premium plan.<\/p>\n<p>This program not only incentivizes <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer loyalty<\/a>, but also encourages users to become brand advocates through word-of-mouth and customer referrals.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/loyalty-program-Evernote-customer-advocacy-examples_44a26e850059a4074fc3b9ce1ce57941_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/loyalty-program-Evernote-customer-advocacy-examples_44a26e850059a4074fc3b9ce1ce57941_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/loyalty-program-Evernote-customer-advocacy-examples_44a26e850059a4074fc3b9ce1ce57941_800.png\" alt=\"evernote customer advocacy program\" \/><\/picture><figcaption>Evernote\u2019s loyalty program.<\/figcaption><\/figure>\n<h3 id=\"8iavn\"><strong>Whereby&#8217;s &#8220;giving back to the community&#8221; campaign<\/strong><\/h3>\n<p>Serving a mission that&#8217;s bigger than you can demonstrate that you&#8217;re not just doing business for the money (which, in turn, makes it easier to trust your brand).<\/p>\n<p>In this case, Whereby&#8217;s program offers to plant a tree for every meeting hosted on their platform during February.<\/p>\n<p>But not only that, the page has a well-written copy that sets a clear goal (1 million trees), how to get there (hosting meetings during February), and the current progress (695,187 trees planted so far.)<\/p>\n<p>This program works because it unites customers around a mission while incentivizing <a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage.<\/a> Plus, it encourages existing customers to share the platform with friends who support environmental causes, too\u2014expanding their user base.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/whereby-customer-advocacy-program_196a3ba5273a4191ad875b0631e41577_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/whereby-customer-advocacy-program_196a3ba5273a4191ad875b0631e41577_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/whereby-customer-advocacy-program_196a3ba5273a4191ad875b0631e41577_800.png\" alt=\"whereby customer advocacy program page\" \/><\/picture><figcaption>Whereby\u2019s program page copy.<\/figcaption><\/figure>\n<h3 id=\"e3kr4\"><strong>Apple&#8217;s &#8220;Shot on iPhone&#8221; campaign<\/strong><\/h3>\n<p>Apple&#8217;s &#8220;Show on iPhone&#8221; campaign is a great example of how you can be a customer advocate through user-generated content. It was a very low-cost strategy, as they only asked customers to click photos from their gallery and share them on social media with a specific hashtag.<\/p>\n<p>Given the great size of Apple&#8217;s user base, this resulted in a gigantic amount of user-generated content that the company used as free advertising material for their ads, websites, and other advocacy marketing campaign. And it connected with their loyal customers because it was an honor for them to get their photos featured by Apple.<\/p>\n<h2 id=\"bd2q6\"><strong>Wrapping up<\/strong><\/h2>\n<p>Customer advocacy is not easy to apply by any means. But, the long-term benefits are worth it if well-implemented.<\/p>\n<p>With these customer advocacy examples, you know what strategies can fit throughout the customer journey and take the first steps to becoming a customer-first brand. <span class=\"ng-star-inserted\">Userpilot now also helps you onboard and engage mobile app users with personalized messaging, push notifications, and surveys.<\/span><\/p>\n<p>Thankfully, no-code tools like Userpilot can help you add in-app surveys and personalize your product experience.<span class=\"ng-star-inserted\">\u00a0<\/span>So why not <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book a demo<\/a> to implement customer advocacy strategies without relying on your dev team?<\/p>\n<div class=\"poptin-embedded\" data-id=\"0ae408bc3160d\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Anyone would agree that advocating for customers is good for long-term business. But what are some customer advocacy examples for this? Becoming a customer-first company is easier said than done. That&#8217;s why you still find many companies that fail to embrace it or don&#8217;t even try at all. That said, let&#8217;s talk about customer advocacy and review some examples to make your company stand out in your niche and drive exponential growth.<\/p>\n","protected":false},"author":19,"featured_media":17595,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[941,1035,1039,127,579,866,903,88,641,718,481],"class_list":["post-17594","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-collect-feedback","tag-customer-loyalty","tag-drive-growth","tag-feature-adoption","tag-gamification","tag-in-app-resource-center","tag-increase-growth","tag-personalize-user-onboarding","tag-product-growth-strategies","tag-saas-knowledge-base","tag-self-service-support"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 Winning Customer Advocacy Examples to Inspire and Power Up Your Strategy<\/title>\n<meta name=\"description\" content=\"Becoming a customer-first company is easier said than done. Here are some great successful brands&#039; customer advocacy examples to inspire!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/customer-advocacy-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Winning Customer Advocacy Examples to Inspire and Power Up Your Strategy\" \/>\n<meta property=\"og:description\" content=\"Becoming a customer-first company is easier said than done. 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