The success of your product, the future of your company, and your future as a PM depend on paying customers. However, it would be naive to expect customers to part with their hard-earned cash without first trying out the product.<\/p>\n
As a SaaS product manager<\/a>, how do you give users a chance to experience your product value? Do you prefer free plans or just free trials? Or are your trials paid?<\/p>\n Whichever model you choose for your product, there are things you can do to help your users convert. So why not look at our 15 B2B SaaS free trial best practices that will help you boost your conversion rates?<\/p>\n In the PLG <\/a>model, the growth of the product depends on the value <\/a>it delivers. If the customers see the value, they are happy to pay for their subscriptions.<\/p>\n The catch is how to present the value of your product and incentivize users to buy without giving away too much for free.<\/p>\n That’s when the free trial<\/a> comes in. It allows users to experience the value of the product and decide if it’s suitable for their needs.<\/p>\n SaaS companies rely on a few basic models to showcase the value of their products to prospective customers.<\/p>\n Free trial is the simplest model. Users sign up and get access to the full product functionality for a limited period of time. If they want to continue using the product, they have to start a paid subscription.<\/p>\n Sometimes, businesses often request the free trial user to supply their payment details <\/a>when they sign up and charge them automatically at the end of the trial period.<\/p>\nWhat is the role of a free trial in the PLG model?<\/h2>\n
Types of SaaS trial models<\/h2>\n
Free trial vs paid trial<\/h3>\n