{"id":177696,"date":"2025-02-21T23:22:12","date_gmt":"2025-02-21T23:22:12","guid":{"rendered":"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/"},"modified":"2025-11-10T10:44:20","modified_gmt":"2025-11-10T10:44:20","slug":"digital-analytics-tools","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/","title":{"rendered":"Top 12 Digital Analytics Tools For Product and CX Teams"},"content":{"rendered":"<p>Building a product people love\u2014and ensuring they have a smooth experience using it\u2014isn\u2019t easy. Users drop off, features go unnoticed, and sometimes it\u2019s hard to pinpoint <em data-start=\"233\" data-end=\"238\">why<\/em>. That\u2019s why product and customer experience (CX) teams rely on digital analytics tools. They take the guesswork out of <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\">understanding user behavior<\/a>, showing you where people get stuck, what keeps them engaged, and what needs fixing.<\/p>\n<p>But here comes the next challenge: finding the right tool for you. With so many tools on the market, it can be overwhelming to pick one.<\/p>\n<div id=\"wtr-content\" data-bg=\"#FFFFFF\" data-fg=\"#f65a8b\" data-width=\"5\" data-mute=\"\" data-fgopacity=\"0.5\" data-mutedopacity=\"0.5\" data-placement=\"top\" data-placement-offset=\"0\" data-content-offset=\"0\" data-placement-touch=\"top\" data-placement-offset-touch=\"0\" data-transparent=\"1\" data-shadow=\"1\" data-touch=\"\" data-non-touch=\"1\" data-comments=\"0\" data-commentsbg=\"#ffcece\" data-location=\"page\" data-mutedfg=\"#f44813\" data-endfg=\"#f44813\" data-rtl=\"\">\n<div class=\"flex max-w-full flex-col flex-grow\">\n<div class=\"min-h-8 text-message flex w-full flex-col items-end gap-2 whitespace-normal break-words text-start [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"ff3e4633-a250-4f18-b6c6-77a77500c404\" data-message-model-slug=\"gpt-4o\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\">\n<div class=\"markdown prose w-full break-words dark:prose-invert light\">\n<p data-start=\"0\" data-end=\"168\" data-is-last-node=\"\" data-is-only-node=\"\">To make your decision easier, I\u2019ve put together a list of top digital analytics tools you can rely on, based on my personal experience and feedback from industry peers.<\/p>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(58.93617021276596% + 41px); height: 0; width: 100%;\"><iframe src=\"https:\/\/sw11.userpilot.com\/DTTewl3dbjXoCMMg8gGY?embed&#038;embed_mobile=tab&#038;embed_desktop=inline&#038;show_copy_link=true\" title=\"Experience Userpilot for User Onboarding\" frameborder=\"0\" loading=\"lazy\" webkitallowfullscreen mozallowfullscreen allowfullscreen allow=\"clipboard-write\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" ><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<h2 id=\"the-best-customer-analytics-software-at-a-glance\"><strong>The best digital analytics tools at a glance<\/strong><\/h2>\n<table>\n<thead>\n<tr>\n<th><strong>Tool Name<\/strong><\/th>\n<th><strong>Standout Features \ud83d\udc4f\ud83c\udffb<\/strong><\/th>\n<th><strong>G2 Review \u2b50\ufe0f<\/strong><\/th>\n<th><strong>Pricing \ud83d\udcb8<\/strong><\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td><strong>Userpilot<\/strong><\/td>\n<td>Autocapture, session replays, funnel analysis<\/td>\n<td>\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f (4.6\/5)<\/td>\n<td>Starter: $299\/month(billed annually), Growth: Custom priced, Enterprise: Quote-based<\/td>\n<\/tr>\n<tr>\n<td><strong>Google Analytics<\/strong><\/td>\n<td>Event tracking, user exploration, predictive analytics<\/td>\n<td>\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f (4.5\/5)<\/td>\n<td>Free (basic), Premium (GA360): Quote-based<\/td>\n<\/tr>\n<tr>\n<td><strong>Amplitude Analytics<\/strong><\/td>\n<td>Cross-platform analytics, A\/B testing, data unification<\/td>\n<td>\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f (4.5\/5)<\/td>\n<td>Plus: $49\/month, Growth &amp; Enterprise: Quote-based, Free plan available<\/td>\n<\/tr>\n<tr>\n<td><strong>Heap<\/strong><\/td>\n<td>Session replays, journey analysis, customizable dashboards<\/td>\n<td>\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f (4.4\/5)<\/td>\n<td>Quote-based, Free plan, 14-day free trial<\/td>\n<\/tr>\n<tr>\n<td><strong>Pendo<\/strong><\/td>\n<td>Cross-platform analytics, AI automation, customer journey mapping<\/td>\n<td>\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f (4.3\/5)<\/td>\n<td>Quote-based, Free plan available<\/td>\n<\/tr>\n<tr>\n<td><strong>Hotjar<\/strong><\/td>\n<td>Heatmaps, recordings, report highlights<\/td>\n<td>\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f (4.3\/5)<\/td>\n<td>Plus: $32\/month, Business: $56\/month, Free plan, 15-day trial<\/td>\n<\/tr>\n<tr>\n<td><strong>Mixpanel<\/strong><\/td>\n<td>Funnel reporting, benchmark analysis, segmentation<\/td>\n<td>\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f (4.5\/5)<\/td>\n<td>Growth: $20\/month, Enterprise: Quote-based, Free plan available<\/td>\n<\/tr>\n<tr>\n<td><strong>Adobe Analytics<\/strong><\/td>\n<td>AI-powered predictions, multichannel data collection, journey tracking<\/td>\n<td>\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f (4.2\/5)<\/td>\n<td>Quote-based (No free plan or trial)<\/td>\n<\/tr>\n<tr>\n<td><strong>Akkio<\/strong><\/td>\n<td>Forecasting, generative reports, data preparation<\/td>\n<td>\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f (4.4\/5)<\/td>\n<td>Basic: $49\/month, Professional: $99\/month, 14-day free trial<\/td>\n<\/tr>\n<tr>\n<td><strong>Tableau<\/strong><\/td>\n<td>No-code reporting, real-time data, augmented insights<\/td>\n<td>\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f (4.4\/5)<\/td>\n<td>Viewer: $15\/month, Creator: $75\/month, Enterprise: Quote-based, 14-day trial<\/td>\n<\/tr>\n<tr>\n<td><strong>Crazy Egg<\/strong><\/td>\n<td>AI-augmented A\/B testing, automatic variant switching<\/td>\n<td>\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f (4.2\/5)<\/td>\n<td>Standard: $49\/month, Enterprise: $249\/month, 30-day trial<\/td>\n<\/tr>\n<tr>\n<td><strong>Optimizely<\/strong><\/td>\n<td>Omnichannel experiments, lifecycle management, no-code builder<\/td>\n<td>\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f\u2b50\ufe0f (4.3\/5)<\/td>\n<td>$79\/month per user, Free plan, 30-day trial, Full features: Quote-based<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><!-- Digital Analytics Tools Lead Gen Quiz --><\/p>\n<div id=\"up-quiz-container-da\" aria-live=\"polite\">\n    <!-- Hidden keyword for SEO as requested --><br \/>\n    <span style=\"display:none;\">digital analytics tools<\/span><\/p>\n<p>    <!-- Progress Bar --><\/p>\n<div class=\"up-quiz-progress-bar-container\">\n<div class=\"up-quiz-progress-bar\" role=\"progressbar\" aria-valuenow=\"20\" aria-valuemin=\"0\" aria-valuemax=\"100\"><\/div>\n<\/p><\/div>\n<p>    <!-- Quiz Content --><\/p>\n<div id=\"up-quiz-content\">\n<p>        <!-- Slide 1: Question 1 --><\/p>\n<div class=\"up-quiz-slide\" data-slide=\"0\">\n<h3>What&#8217;s your main goal for using a digital analytics tool?<\/h3>\n<div class=\"up-quiz-options\">\n                <button class=\"up-quiz-option\">See website traffic (e.g., Google Analytics)<\/button><br \/>\n                <button class=\"up-quiz-option\">Analyze in-app user behavior (Product Analytics)<\/button><br \/>\n                <button class=\"up-quiz-option\">See *how* users interact (Heatmaps, Session Replays)<\/button><br \/>\n                <button class=\"up-quiz-option\">We&#8217;re just starting to compare tools<\/button>\n            <\/div>\n<\/p><\/div>\n<p>        <!-- Slide 2: Question 2 --><\/p>\n<div class=\"up-quiz-slide\" data-slide=\"1\">\n<h3>What&#8217;s the biggest problem with your current data?<\/h3>\n<div class=\"up-quiz-options\">\n                <button class=\"up-quiz-option\">It&#8217;s all quantitative (we don&#8217;t know *why*)<\/button><br \/>\n                <button class=\"up-quiz-option\">It&#8217;s all qualitative (we can&#8217;t see trends)<\/button><br \/>\n                <button class=\"up-quiz-option\">Data is in different places (GA, product, CRM&#8230;)<\/button><br \/>\n                <button class=\"up-quiz-option\">We don&#8217;t have good data at all<\/button>\n            <\/div>\n<\/p><\/div>\n<p>        <!-- Slide 3: Question 3 --><\/p>\n<div class=\"up-quiz-slide\" data-slide=\"2\">\n<h3>Even if you have data, what&#8217;s the hardest part?<\/h3>\n<div class=\"up-quiz-options\">\n                <button class=\"up-quiz-option\">Making it easy for the whole team to see<\/button><br \/>\n                <button class=\"up-quiz-option\">Knowing which metrics actually matter<\/button><br \/>\n                <button class=\"up-quiz-option\">ACTING on the data (e.g., launching an in-app fix)<\/button><br \/>\n                <button class=\"up-quiz-option\">All of the above<\/button>\n            <\/div>\n<\/p><\/div>\n<p>        <!-- Slide 4: Final CTA --><\/p>\n<div class=\"up-quiz-slide\" data-slide=\"3\">\n<h3>Stop just collecting data. Start taking action.<\/h3>\n<p class=\"up-quiz-subtext\">Most digital analytics tools only show you *what* happened. Userpilot shows you what, why, *and* lets you instantly act on it. Combine quantitative funnels, qualitative replays, and no-code in-app experiences all in one platform.<\/p>\n<p>            <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" class=\"up-quiz-cta\">Get a Custom Demo<\/a>\n        <\/div>\n<\/p><\/div>\n<\/div>\n<p><!-- \n    Link to the JavaScript file. \n    Upload the .js file to your WordPress Media Library \n    and replace [YOUR_FILE_URL] with the actual file URL.\n    (e.g., \/wp-content\/uploads\/2023\/10\/userpilot-quiz-digital-analytics.js)\n--><br \/>\n<script src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2025\/02\/digital-analytics-tools.js\" defer><\/script><\/p>\n<h2><span class=\"notion-enable-hover\" data-token-index=\"0\">Top 12 digital analytics analytics with detailed reviews<\/span><!-- notionvc: 7541a760-834e-40d8-b308-f12d8602dae7 --><\/h2>\n<h3 id=\"1nvco\">1. Userpilot &#8211; best digital analytics platform for combining quantitative, qualitative, and visual data<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot <\/a>is a comprehensive digital analytics platform that offers tools for collecting and analyzing data. Moreover, it also has an engagement layer that allows you to act on the collected data and deliver contextual in-app experiences.<\/p>\n<h4 id=\"d5lqq\">Key features<\/h4>\n<p>Here&#8217;s a brief overview of Userpilot&#8217;s digital analytics tools:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/userpilot-autocapture\/\"><strong data-start=\"539\" data-end=\"554\">Autocapture<\/strong> <\/a>records all user interactions without the need for manual event tagging. It tracks meaningful clicks, text input changes, and form submissions, providing comprehensive data on how users engage with your product. This also enables you to conduct retroactive analysis and not be limited to predefined events.<\/li>\n<li><strong>Path analysis. <\/strong>With this report, you can choose a starting point and see what actions users take from there. This method can be used to measure the effectiveness of certain paths and discover the <a href=\"https:\/\/userpilot.com\/blog\/happy-path\/\" target=\"_blank\" rel=\"noopener noreferrer\">&#8220;happy path&#8221;<\/a> that leads to most conversions.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-path-analysis_a097dcfb713f6fc2164a1ef7e5de4a86_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-path-analysis_a097dcfb713f6fc2164a1ef7e5de4a86_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-path-analysis_a097dcfb713f6fc2164a1ef7e5de4a86_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-path-analysis_a097dcfb713f6fc2164a1ef7e5de4a86_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-path-analysis_a097dcfb713f6fc2164a1ef7e5de4a86_800.jpg\" alt=\"Userpilot path analysis\" \/><\/picture><figcaption>Userpilot\u2019s path analysis tool.<\/figcaption><\/figure>\n<ul>\n<li><strong>Funnel analysis. <\/strong>Userpilot&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel analytics<\/a> tool allows you to identify drop-offs in the user journey. With this tool, you can pinpoint areas that most affect conversion rates and address them quickly and effectively.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-funnel-drop-off-points_2691f1a2a4fc4a1bbc5205176b99e46f_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-funnel-drop-off-points_2691f1a2a4fc4a1bbc5205176b99e46f_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-funnel-drop-off-points_2691f1a2a4fc4a1bbc5205176b99e46f_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-funnel-drop-off-points_2691f1a2a4fc4a1bbc5205176b99e46f_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-funnel-drop-off-points_2691f1a2a4fc4a1bbc5205176b99e46f_800.jpg\" alt=\"Userpilot funnel analysis\" \/><\/picture><figcaption>A funnel analysis from <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>Retention tables. <\/strong>Conducting longer-term effectiveness for your users is possible with Userpilot&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\">retention analysis feature<\/a>. You can create <a href=\"https:\/\/userpilot.com\/blog\/retention-table\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention tables<\/a> to monitor retention rates among users over time. Discover granular insights by segmenting users according to <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">cohorts<\/a> and find out the factors that cause them to stay and patronize your product.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-retention-tables_cbca423fc6425249dfbabafa330ee9c2_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-retention-tables_cbca423fc6425249dfbabafa330ee9c2_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-retention-tables_cbca423fc6425249dfbabafa330ee9c2_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-retention-tables_cbca423fc6425249dfbabafa330ee9c2_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-retention-tables_cbca423fc6425249dfbabafa330ee9c2_800.jpg\" alt=\"Userpilot retention tables\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a Userpilot demo <\/a>to start benefitting from retention analysis!<\/figcaption><\/figure>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/what-is-session-replay\/\"><strong>Session replay:<\/strong> \u00a0<\/a>These replays capture every click, scroll, page visit, and form interaction, providing an unfiltered view of user behavior. Instead of relying solely on data points or charts, session replays let you <strong data-start=\"382\" data-end=\"427\">see your product through your users&#8217; eyes<\/strong>, helping you identify usability issues and opportunities for improvement.<\/li>\n<\/ul>\n<figure style=\"width: 1440px\" class=\"wp-caption alignnone\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/User-Recording-Full-Screen-1.png\" alt=\"Userpilot session replay.\" width=\"1440\" height=\"1024\" \/><figcaption class=\"wp-caption-text\"><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot<\/a> session replay.<\/figcaption><\/figure>\n<h4 id=\"enn6j\">Pricing<\/h4>\n<p>Here&#8217;s an overview of Userpilot&#8217;s pricing plans:<\/p>\n<ul>\n<li><strong>Starter.<\/strong> Starts at $299\/month(billed manually) and supports <a href=\"https:\/\/userpilot.com\/blog\/dau-wau-mau\/\">up to 2000 MAU<\/a>,\u00a0 10 user segments, 10 feature tags, a built-in <a href=\"https:\/\/userpilot.com\/blog\/nps-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS dashboard<\/a>, and access to third-party integrations (except HubSpot\/Salesforce).<\/li>\n<li><strong>Growth.<\/strong> Uses quote-based pricing and includes everything in Starter plus unlimited feature tagging, <a href=\"https:\/\/userpilot.com\/blog\/in-app-resource-center\/\">an in-app resource center<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/alternatives-to-ab-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing options<\/a>, AI-powered <a href=\"https:\/\/userpilot.com\/blog\/content-localization\/\" target=\"_blank\" rel=\"noopener noreferrer\">content localization,<\/a>\u00a0 <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\">analytics dashboards,<\/a> event-based content triggering, a dedicated <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-guide\/\">customer success manager<\/a>, and extra integrations like HubSpot\/Salesforce.<\/li>\n<li><strong>Enterprise.<\/strong> Uses quote-based pricing and includes enterprise features such as custom roles, permission management, premium integrations, priority support, activity logs, security audits, SOC 2\/GDPR compliance, and more.<\/li>\n<\/ul>\n<h3 id=\"5q3gt\">2. Google Analytics &#8211; best for website analytics<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/mixpanel-vs-google-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> is a popular freemium analytics service provided under the Google Marketing Platform.<\/p>\n<p>Designed for individuals and small businesses, it tracks and reports website and mobile app traffic, <a href=\"https:\/\/userpilot.com\/blog\/activation-engagement-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">user engagement events<\/a>, and conversion data.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/google-analytics-dashboard_2bed65e9ab84e9282b63cb850f82b376_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/google-analytics-dashboard_2bed65e9ab84e9282b63cb850f82b376_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/google-analytics-dashboard_2bed65e9ab84e9282b63cb850f82b376_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/google-analytics-dashboard_2bed65e9ab84e9282b63cb850f82b376_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/google-analytics-dashboard_2bed65e9ab84e9282b63cb850f82b376_800.jpg\" alt=\"Google Analytics Dashboard\" \/><\/picture><figcaption>Source: Google Analytics.<\/figcaption><\/figure>\n<h4 id=\"1plj8\">Key features<\/h4>\n<p>Here&#8217;s a brief overview of Google Analytics web analytics tools:<\/p>\n<ul>\n<li><strong>Event tracking. <\/strong>Google Analytics lets businesses track events that occur over their product. It collects product data that shows how users interact. More than <a href=\"https:\/\/userpilot.com\/blog\/tracking-user-activity-in-web-applications\/\" target=\"_blank\" rel=\"noopener noreferrer\">event tracking<\/a>, it also tracks errors, crashes, system events, and more.<\/li>\n<li><strong>User exploration. <\/strong>The user exploration feature is Google Analytics&#8217; <a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segmentation<\/a> tool. Select a segment and analyze data from that specific user segment, from customer interactions, <a href=\"https:\/\/userpilot.com\/blog\/conversion-rate-optimization-best-practices\/\">conversion rate<\/a>, user retention, etc.<\/li>\n<li><strong>Predictive analytics. <\/strong>With Google&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/customer-data-machine-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\">machine learning models<\/a>, you gain access to <a href=\"https:\/\/userpilot.com\/blog\/predictive-customer-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">predictive analytics<\/a> that forecast customer behavior. You can take these insights to boost conversions, increase retention, and mitigate customer churn.<\/li>\n<\/ul>\n<h4 id=\"713rd\">Pricing<\/h4>\n<p>Google Analytics operates a freemium model of pricing. They offer their basic version for free and their premium version (Google Analytics 360) available for enterprises upon request.<\/p>\n<h3 id=\"anae9\">3. Amplitude Analytics &#8211; <strong>best product analytics tool for event tracking<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics-features-alternatives\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude<\/a> is a digital analytics platform specializing in journey analysis and conversion.<\/p>\n<p>It competently handles large amounts of data and integrates nicely various tools, including Userpilot.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-conversion-funnel_a8d64767c2dc61936688b8d426292470_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-conversion-funnel_a8d64767c2dc61936688b8d426292470_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-conversion-funnel_a8d64767c2dc61936688b8d426292470_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-conversion-funnel_a8d64767c2dc61936688b8d426292470_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-conversion-funnel_a8d64767c2dc61936688b8d426292470_800.jpg\" alt=\"Amplitude conversion funnel\" \/><\/picture><figcaption>A conversion funnel from Amplitude.<\/figcaption><\/figure>\n<h4 id=\"7mp52\">Key features<\/h4>\n<p>Here&#8217;s a brief overview of Amplitude Analytics&#8217; digital analytics capabilities:<\/p>\n<ul>\n<li><strong>Cross-platform analytics. <\/strong>Amplitude lets you analyze product data coming from <a href=\"https:\/\/userpilot.com\/blog\/cross-platform-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">multiple sources<\/a> (websites, applications, etc.). Set your key metrics to track and compare your performance in different user segments, no matter the platform of entry.<\/li>\n<li><strong>Integrated A\/B testing. <\/strong>With Amplitude, experiment with elements and create tests optimizing users&#8217; <a href=\"https:\/\/userpilot.com\/blog\/digital-experience-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital experiences. <\/a>Conduct a test and measure performance from your set metrics. Visualize aggregate stats and make snappy decisions that impact overall site performance.<\/li>\n<li><strong>Data unification. <\/strong>Amplitude boasts an insights-driven customer data platform, bringing data from disparate sources and sending them to multiple destinations. With integrations from other digital analytics platforms like Userpilot, Snowflake, and Braze, Amplitude can process massive data volumes to produce extremely accurate insights and <a href=\"https:\/\/userpilot.com\/blog\/performance-reporting\/\" target=\"_blank\" rel=\"noopener noreferrer\">reports<\/a>.<\/li>\n<\/ul>\n<h4 id=\"3imai\">Pricing<\/h4>\n<p><a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude<\/a> offers three paid plans. The lowest paying tier, Plus, costs $49\/month billed annually. The next two tiers, Growth and Enterprise, operate under a quote-based pricing model. Amplitude also offers a free plan as well as a 14-day free trial.<\/p>\n<h3 id=\"13aat\">4. Heap &#8211; best for analyzing customer behavior with session replays<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/heap-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Heap<\/a> is a digital analytics platform that takes data to detail digital experiences, user journeys, conversions, feedback, and <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-model\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-session-replay_b6f5563332324eab382d094fbf5fa209.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-session-replay_b6f5563332324eab382d094fbf5fa209.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-session-replay_b6f5563332324eab382d094fbf5fa209.gif\" alt=\"Heap session replay\" \/><\/picture><figcaption>A session replay from Heap.<\/figcaption><\/figure>\n<h4 id=\"a6qrt\">Key features<\/h4>\n<p>Here&#8217;s a brief overview of Heap&#8217;s customer behavior analytics:<\/p>\n<ul>\n<li><strong>Session replay. <\/strong>The session replay tool is Heap&#8217;s best-known feature, delivering accurate and valuable <a href=\"https:\/\/userpilot.com\/blog\/how-to-analyse-qualitative-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative data<\/a> to the forefront. Watch how people interact with your product, discover the hot zones on your webpage, and uncover <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction points<\/a>, like broken links, static elements, etc.<\/li>\n<li><strong>Journeys. <\/strong>Journeys is Heap&#8217;s advanced tool that operates as both a funnel and path analysis tool. Follow along the paths users take along the journey and discover untracked events that figure in your <a href=\"https:\/\/userpilot.com\/blog\/conversion-funnel-visualization\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion funnel<\/a>. Find and address unoptimized steps that don&#8217;t bring leads to exit pages.<\/li>\n<li><strong>Dashboards. <\/strong>Heap&#8217;s dashboards keep the most relevant metrics available for your teams at a glance. <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">Build your dashboard<\/a> with your favorite metrics, or take advantage of the top dashboard templates, furnished with metrics that even industry giants rely on.<\/li>\n<\/ul>\n<h4 id=\"8lo4u\">Pricing<\/h4>\n<p>Heap operates a quote-based pricing model across all payment tiers. Fortunately, they offer a free plan and a 14-day free trial.<\/p>\n<h3 id=\"3uken\">5. Pendo &#8211; best digital analytics tool for mobile apps<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/what-is-pendo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo<\/a> is a digital analytics platform built for digital experience optimization for applications, including mobile.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-segmentation-dashboards_20b8ba0b208a13e4a0d68bdc59d56a80_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-segmentation-dashboards_20b8ba0b208a13e4a0d68bdc59d56a80_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-segmentation-dashboards_20b8ba0b208a13e4a0d68bdc59d56a80_800.jpg\" alt=\"Pendo segmentation dashboards\" \/><\/picture><figcaption>Source: Pendo.<\/figcaption><\/figure>\n<h4 id=\"1ja6n\">Key features<\/h4>\n<p>Here&#8217;s a brief overview of Pando&#8217;s digital experience optimization tools:<\/p>\n<ul>\n<li><strong>Cross-platform product analytics. <\/strong>Pendo conducts product analysis across platforms, whether web, desktop, or mobile apps. Discover what features customers use the most, and what features are underutilized. You can also monitor the <a href=\"https:\/\/userpilot.com\/blog\/improve-feature-adoption-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">adoption of new features<\/a> with Pendo.<\/li>\n<li><strong>AI automation and analytics. <\/strong>Pendo AI gives users flexibility and empowerment. With an incredible amount of data at its disposal, Pendo&#8217;s AI is trained to make well-informed and insightful decisions. Utilize Pendo AI to <a href=\"https:\/\/userpilot.com\/blog\/product-trend-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">identify trends<\/a> in data analysis and <a href=\"https:\/\/userpilot.com\/blog\/personalized-customer-experience-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">automate personalized messaging<\/a>.<\/li>\n<li><strong>Customer journey analytics. <\/strong><a href=\"https:\/\/userpilot.com\/blog\/pendo-paths\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo&#8217;s paths <\/a>feature offers users an intuitive but sophisticated funnel and path analysis tool. Visualize paths customers take while using your product, uncovering drop-off areas and friction points that need to be addressed swiftly.<\/li>\n<\/ul>\n<h4 id=\"42b03\">Pricing<\/h4>\n<p><a href=\"https:\/\/userpilot.com\/blog\/what-is-pendo-overview-features\/#How-much-does-Pendo-cost?\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo<\/a> operates a quote-based model for all its pricing tiers. Pendo also offers a free plan with limited features.<\/p>\n<h3 id=\"dekjp\">6. Hotjar &#8211; best heatmaps analytics tool<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/hotjar-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Hotjar<\/a> is a behavior analytics tool best known for its heatmaps and session recording capabilities.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hotjar-heatmaps_b11f69a1320e324c09598407aa524095_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hotjar-heatmaps_b11f69a1320e324c09598407aa524095_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/hotjar-heatmaps_b11f69a1320e324c09598407aa524095_800.jpg\" alt=\"Hotjar heatmaps\" \/><\/picture><figcaption>Hotjar\u2019s heatmaps and scroll maps tool.<\/figcaption><\/figure>\n<h4 id=\"9s593\">Key features<\/h4>\n<p>Here&#8217;s a brief overview of Hotjar&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/how-to-analyse-qualitative-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative data<\/a> analytics tools:<\/p>\n<ul>\n<li><strong>Heatmaps. <\/strong>Hotjar&#8217;s most known tool is the capacity to create heatmaps that visually indicate user preference. Discover where customers&#8217; clicks gravitate the most, and then see if the important elements get a lion&#8217;s share of attention.<\/li>\n<li><strong>Recordings. <\/strong>Recordings allow teams to see how users behave without the numbers muddying what&#8217;s happening. Correlate user actions with a replay of what happened and discover the cause of<a href=\"https:\/\/userpilot.com\/blog\/drop-off-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\"> drop-offs<\/a>, from rage clicks, static elements, load times, and more.<\/li>\n<li><strong>Highlights. <\/strong>Offer more context for your teams by highlighting heatmap reports with your insights. Create heatmaps and then make highlights on the report to inform what exactly to solve, like addressing technical issues, for example.<\/li>\n<\/ul>\n<h4 id=\"72hqd\">Pricing<\/h4>\n<p>For its heatmaps and recordings features, bundled together as Observe, Hotjar offers two paid plans (starting with Plus&#8217; $32\/month billed annually, up to Business&#8217; $56\/month billed annually). It also offers a free plan and a 15-day free trial.<\/p>\n<h3 id=\"9iitp\">7. Mixpanel &#8211; Best funnel analysis chart visualization tool<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/mixpanel-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mixpanel<\/a> is a product analytics software that&#8217;s best for data collection and data visualization.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-product-metrics-dashboard_b92c50ec3deb2c9b36fa17ba7f5a467c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/mixpanel-product-metrics-dashboard_b92c50ec3deb2c9b36fa17ba7f5a467c_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-product-metrics-dashboard_b92c50ec3deb2c9b36fa17ba7f5a467c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/mixpanel-product-metrics-dashboard_b92c50ec3deb2c9b36fa17ba7f5a467c_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/mixpanel-product-metrics-dashboard_b92c50ec3deb2c9b36fa17ba7f5a467c_800.jpg\" alt=\"Mixpanel product metrics dashboard\" \/><\/picture><figcaption>An example of Mixpanel\u2019s dashboards.<\/figcaption><\/figure>\n<h4 id=\"970cc\">Key features<\/h4>\n<p>Here&#8217;s a brief overview of Mixpanel&#8217;s visualization tools:<\/p>\n<ul>\n<li><strong>Funnel reporting. <\/strong>Mixpanel visualizes customers&#8217; data into an easy-to-read <a href=\"https:\/\/userpilot.com\/blog\/funnel-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel report<\/a> that you can take to influence decision-making. Find friction points that lead to most drop-offs, and identify problematic steps in your funnel that need the most intervention.<\/li>\n<li><strong>Benchmark reports. <\/strong>Benchmark reports are one of Mixpanel&#8217;s new features, allowing you to compare your metrics with industry averages. Conduct a <a href=\"https:\/\/userpilot.com\/blog\/saas-product-benchmarking\/\" target=\"_blank\" rel=\"noopener noreferrer\">benchmark analysis<\/a> to see how your performance stacks up with the greats, and reap the key benefits of studying from juggernauts.<\/li>\n<li><strong>Segmentation analysis. <\/strong>The <a href=\"https:\/\/userpilot.com\/blog\/mixpanel-cohorts\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmentation feature<\/a> in Mixpanel allows for more granular insights into conversion and retention rates. Segment your users into relevant cohorts and see how different cohorts behave. You can even create cohorts based on results from funnel reports.<\/li>\n<\/ul>\n<h4 id=\"6rbd9\">Pricing<\/h4>\n<p><a href=\"https:\/\/userpilot.com\/blog\/mixpanel-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mixpanel<\/a> offers two paid plans: Growth, priced at $20\/month, and Enterprise, price available upon request.<\/p>\n<p>Mixpanel also offers a free plan. For startups founded less than five years ago, Mixpanel offers the first year of their Growth plan for free.<\/p>\n<h3 id=\"utli\">8. Adobe Analytics &#8211; best for predictive marketing analytics<\/h3>\n<p>Adobe Analytics is a product insights platform designed for improving customer experiences with robust <a href=\"https:\/\/userpilot.com\/blog\/predictive-customer-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">predictive analytics<\/a> capabilities.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><a href=\"http:\/\/adobe analytics augmented analytics\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/untitled-8_91f67ed7478f9ec9d39a50e1c05005da_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/untitled-8_91f67ed7478f9ec9d39a50e1c05005da_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/untitled-8_91f67ed7478f9ec9d39a50e1c05005da_800.png\" \/><\/picture><\/a><figcaption>Adobe Analytics dashboard.<\/figcaption><\/figure>\n<h4 id=\"2orb\">Key features<\/h4>\n<p>Here&#8217;s a brief overview of Adobe Analytics&#8217; predictive marketing analysis tools:<\/p>\n<ul>\n<li><strong>AI-powered prediction analysis. <\/strong>With powerful <a href=\"https:\/\/userpilot.com\/blog\/customer-data-machine-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\">machine learning<\/a> and advanced statistical modeling, it offers teams access to AI-empowered analytics. Use AI to dig into your massive data set and <a href=\"https:\/\/userpilot.com\/blog\/behavior-patterns-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\">find patterns<\/a> and trends your team couldn&#8217;t have seen.<\/li>\n<li><strong>Multichannel data collection. <\/strong>Adobe Analytics can collect data from a multitude of channels, from email, marketing campaigns, websites, mobile applications, and much more. Find the entirety of your collected data in one system, reducing the need for <a href=\"https:\/\/userpilot.com\/blog\/data-silos\/\" target=\"_blank\" rel=\"noopener noreferrer\">data silos<\/a>.<\/li>\n<li><strong>Journey analytics. <\/strong>Keep track of what customers do with your product, both online and offline. Follow along with what users take and engage them at every step of the journey, ensuring a closed sale down the line.<\/li>\n<\/ul>\n<h4 id=\"etclb\">Pricing<\/h4>\n<p>Adobe Analytics operates a quote-based model for all of its products. Additionally, and albeit unfortunately, they do not offer free plans or free trials for would-be users.<\/p>\n<h3 id=\"7f0tu\">9. Akkio- best digital analytics solution for churn prediction<\/h3>\n<p>Akkio is a digital analytics software with AI analytics specializing in customer <a href=\"https:\/\/userpilot.com\/blog\/churn-prediction\/\" target=\"_blank\" rel=\"noopener noreferrer\">churn prediction<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/akkio-predictive-analytics_1b9a93ede93f447e09cc1539fbec9957_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/akkio-predictive-analytics_1b9a93ede93f447e09cc1539fbec9957_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/akkio-predictive-analytics_1b9a93ede93f447e09cc1539fbec9957_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/akkio-predictive-analytics_1b9a93ede93f447e09cc1539fbec9957_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/akkio-predictive-analytics_1b9a93ede93f447e09cc1539fbec9957_800.jpg\" alt=\"Akkio predictive analytics\" \/><\/picture><figcaption>Predictive analytics conducted on Akkio.<\/figcaption><\/figure>\n<h4 id=\"2gtgp\">Key features<\/h4>\n<p>Here&#8217;s a brief overview of Akkio&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/churn-prediction\/\">churn prediction<\/a> tools:<\/p>\n<ul>\n<li><strong>Forecasting. <\/strong>Akkio&#8217;s powerful machine learning model finds trends and patterns from the data set and creates an accurate forecast of customer&#8217;s future actions. This is particularly effective when forecasting <a href=\"https:\/\/userpilot.com\/blog\/churn-prediction\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer churn<\/a>. Keep <a href=\"https:\/\/userpilot.com\/blog\/at-risk-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">at-risk customers<\/a> to stay in the loop before it&#8217;s too late.<\/li>\n<li><strong>Generative reports. <\/strong>Akkio lets you automatically generate reports. Simply describe your project and connect your data and Akkio&#8217;s AI will automatically <a href=\"https:\/\/userpilot.com\/blog\/funnel-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">generate specific reports <\/a>to help you strategize your next business move.<\/li>\n<li><strong>Data preparation. <\/strong>The Chat Data Prep feature from Akkio takes advantage of their AI to clean up data to keep reports relevant and readable. Tell Akkio what to clean and how and instantly find Akkio editing your report with pinpoint accuracy.<\/li>\n<\/ul>\n<h4 id=\"92ruj\">Pricing<\/h4>\n<p>Akkio offers two paid plans (starting at Basic&#8217;s $49\/month up to Professional&#8217;s $99\/month) and a 14-day free trial.<\/p>\n<h3 id=\"f65j4\">10. Tableau &#8211; best for visualizing customer data with charts and graphs<\/h3>\n<p>Tableau is a business intelligence and analytics platform whose strengths lie in <a href=\"https:\/\/userpilot.com\/blog\/data-visualization-ux-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">data visualization<\/a> and AI capabilities.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tableau-kpi-dashboards_9f240289945f8dde07acc41831aa9b22_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tableau-kpi-dashboards_9f240289945f8dde07acc41831aa9b22_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tableau-kpi-dashboards_9f240289945f8dde07acc41831aa9b22_800.jpg\" alt=\"Tableau kpi dasboards\" \/><\/picture><figcaption>A dashboard from Tableau.<\/figcaption><\/figure>\n<h4 id=\"cqchr\">Key features<\/h4>\n<p>Here&#8217;s a brief overview of Tableau&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/types-of-charts\/\" target=\"_blank\" rel=\"noopener noreferrer\">data visualization<\/a> reporting tools:<\/p>\n<ul>\n<li><strong>No-code reporting: <\/strong>Tableau&#8217;s visualization tool comes with a drag-and-drop interface that intuitively builds your report\u2014without the formal coding know-how that most tools require. <a href=\"https:\/\/userpilot.com\/blog\/customer-insights-examples\/\">Uncover insights<\/a> hiding behind your data, and have swift access to the information you need before a final decision.<\/li>\n<li><strong>Real-time data. <\/strong>Tableau collects and retains a substantial amount of data, giving users access to real-time data for their reports. Collect up-to-date information to make more accurate decisions instead of relying on data from sample sizes with approximate insights.<\/li>\n<li><strong>Augmented insights. <\/strong>With Einstein AI, Tableau offers users insights supplemented by their artificial intelligence. Discover <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">trends and patterns<\/a> that humans might overlook, and then automate the analysis with these settings.<\/li>\n<\/ul>\n<h4 id=\"fv9bl\">Pricing<\/h4>\n<p>Tableau offers three paid plans (starting at Tableau Viewer&#8217;s $15\/month billed annually, up to Tableau Creator&#8217;s $75\/month billed annually), and a plan for enterprises available upon request. Tableau also offers a 14-day free trial for prospective users.<\/p>\n<h3 id=\"5f1f3\">11. Crazy Egg &#8211; best digital analytics tool for A\/B testing<\/h3>\n<p>Crazy Egg is a <a href=\"https:\/\/userpilot.com\/blog\/customer-analytics\/\">customer analytics<\/a> tool built for <a href=\"https:\/\/userpilot.com\/blog\/cro-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rate optimization <\/a>with customer analytics tools like heatmaps, scroll maps, etc.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/crazy-egg-ab-testing_c160e7e7f2e72d79128a9097fd254303_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/crazy-egg-ab-testing_c160e7e7f2e72d79128a9097fd254303_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/crazy-egg-ab-testing_c160e7e7f2e72d79128a9097fd254303_800.jpg\" alt=\"Crazy Egg A\/B Testing\" \/><\/picture><figcaption>Source: Crazy Egg.<\/figcaption><\/figure>\n<h4 id=\"emnq4\">Key features<\/h4>\n<p>Here&#8217;s a brief overview of Crazy Egg&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> tools:<\/p>\n<ul>\n<li><strong>AI-augmented split testing. <\/strong>Setting up an A\/B test in Crazy Egg is simple, and made more effective with Crazy Egg&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/ai-in-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">artificial intelligence<\/a>. After determining what test to run, you can manually set up how to split your website traffic or allow the AI to do it for you.<\/li>\n<li><strong>Automatic switching. <\/strong>Crazy Egg will already work with results from your A\/B test before it&#8217;s done. Once more credible data is collected, Crazy Egg will switch out underperforming variants with better-performing variants to ensure you don&#8217;t miss out on potential leads.<\/li>\n<li><strong>Simple test creator interface. <\/strong>The interface for Crazy Egg&#8217;s test creator is simple to work on. Stay focused on <a href=\"https:\/\/userpilot.com\/blog\/lean-experimentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">experimentation<\/a> and pour more time into testing and re-testing instead of comprehending the system.<\/li>\n<\/ul>\n<h4 id=\"dmg2h\">Pricing<\/h4>\n<p>Crazy Egg offers three paid plans (starting at Standard&#8217;s $49\/month billed annually up to Enterprise&#8217;s $249\/month billed annually) and a 30-day free trial.<\/p>\n<h3 id=\"fgijl\">12. Optimizely &#8211; best digital analytics tool for multivariate testing<\/h3>\n<p>Optimizely is a digital experience platform that optimizes the potential reach of digital content.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/optimizely-multivariate-test_b8324d380b9f5ae3812c3b10a5cf8e11_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/optimizely-multivariate-test_b8324d380b9f5ae3812c3b10a5cf8e11_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/optimizely-multivariate-test_b8324d380b9f5ae3812c3b10a5cf8e11_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/optimizely-multivariate-test_b8324d380b9f5ae3812c3b10a5cf8e11_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/optimizely-multivariate-test_b8324d380b9f5ae3812c3b10a5cf8e11_800.jpg\" alt=\"Optimizely multivariate test\" \/><\/picture><figcaption>A multivariate test conducted on Optimizely.<\/figcaption><\/figure>\n<h4 id=\"91ctg\">Key features<\/h4>\n<p>Here&#8217;s a brief overview of Optimize ly&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/multivariate-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">multivariate testing<\/a> tools:<\/p>\n<ul>\n<li><strong>Omnichannel experimentation. <\/strong>Design for all of your marketing channels with Optimizely&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/omnichannel-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">omnichannel<\/a> experimentation feature. Keep customer experience consistent and optimized, from email to web and mobile, or wherever you market.<\/li>\n<li><strong>Lifecycle management experimentation. <\/strong>Optimizely&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/customer-lifecycle-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">lifecycle management <\/a>experimentation allows you to plan for your customer&#8217;s entire journey with your product. Create your own <a href=\"https:\/\/userpilot.com\/blog\/marketing-roadmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">roadmap<\/a> or use templates, test them, and then switch them out with more effective ones.<\/li>\n<li><strong>Low\/no-code builder. <\/strong>Optimizely&#8217;s test builder requires little, if any, coding experience. The visual editor for A\/B and multivariate testing is simple and <a href=\"https:\/\/userpilot.com\/blog\/intuitive-product-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">intuitive<\/a>, making it exceedingly convenient for multivariate testing that necessitates testing multiple variants at the same time.<\/li>\n<\/ul>\n<h4 id=\"ck9il\">Pricing<\/h4>\n<p>Optimizely\u2019s content marketing platform offers a paid plan at $79\/month per user, as well as a free plan and a 30-day free trial. For access to Optimizely\u2019s full catalog of features, including its experimentation features, you will need to request a quote.<\/p>\n<h2 id=\"6elc\">Conclusion<\/h2>\n<p>Discovering and adapting to changing customer concerns is the key to long-term growth. The right tools can elevate your business to the next level!<\/p>\n<p>Are you ready to enter the wonderful world of digital analytics? <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Sign up for a free Userpilot demo today<\/a> and elevate the potential of your business!<\/p>\n<div class=\"container-banner-userpilot\" style=\"border: 1px solid #dadada; border-radius: 5px;\">\n<div class=\"wrapper-banner-userpilot\">\n<div>\n<p><img decoding=\"async\" class=\"fav-icon-banner-userpilot\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/usp-fav-dark.png\" \/><\/p>\n<h3>Try Userpilot and Take Your Product Growth to the Next Level<\/h3>\n<div class=\"banner-userpilot-button-icon\">\n<p><a class=\"banner-userpilot-button\" href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\">Get a Demo<\/a><\/p>\n<ul>\n<li>14 Day Trial<\/li>\n<li>No Credit Card Required<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"image-banner-userpilot\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/01\/userpilot-features-preview.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Digital analytics is the closest thing to knowing your customers to springboard product-led growth. It involves collecting, analyzing, and interpreting customer data from digital sources like websites and applications. Here are 15 of the best digital analytics tools in 2024!<\/p>\n","protected":false},"author":24,"featured_media":272548,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[1075],"tags":[5151,554,5561,1738,346,555],"class_list":["post-177696","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tools","tag-analytics-platform","tag-analytics-tools","tag-customer-data","tag-digital-analytics","tag-product-analytics","tag-user-analytics-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 12 Digital Analytics Tools For Product and CX Teams<\/title>\n<meta name=\"description\" content=\"Digital analytics is the closest thing to knowing your users to springboard product-led growth. Here are the best digital analytics tools!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 12 Digital Analytics Tools For Product and CX Teams\" \/>\n<meta property=\"og:description\" content=\"Digital analytics is the closest thing to knowing your users to springboard product-led growth. Here are the best digital analytics tools!\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-02-21T23:22:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-11-10T10:44:20+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/02\/Top-12-Digital-Analytics-Tools-For-Product-and-CX-Teams.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emilia Korczynska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emilia Korczynska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"17 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/\"},\"author\":{\"name\":\"Emilia Korczynska\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"headline\":\"Top 12 Digital Analytics Tools For Product and CX Teams\",\"datePublished\":\"2025-02-21T23:22:12+00:00\",\"dateModified\":\"2025-11-10T10:44:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/\"},\"wordCount\":3126,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/02\/Top-12-Digital-Analytics-Tools-For-Product-and-CX-Teams.png\",\"keywords\":[\"analytics platform\",\"analytics tools\",\"customer data\",\"digital analytics\",\"product analytics\",\"user analytics tools\"],\"articleSection\":[\"Tools\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/\",\"url\":\"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/\",\"name\":\"Top 12 Digital Analytics Tools For Product and CX Teams\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/digital-analytics-tools\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/02\/Top-12-Digital-Analytics-Tools-For-Product-and-CX-Teams.png\",\"datePublished\":\"2025-02-21T23:22:12+00:00\",\"dateModified\":\"2025-11-10T10:44:20+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"description\":\"Digital analytics is the closest thing to knowing your users to springboard product-led growth. 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