{"id":182608,"date":"2024-04-21T20:29:01","date_gmt":"2024-04-21T20:29:01","guid":{"rendered":"https:\/\/userpilot.com\/blog\/build-conversion-path\/"},"modified":"2026-04-07T17:50:42","modified_gmt":"2026-04-07T17:50:42","slug":"build-conversion-path","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/build-conversion-path\/","title":{"rendered":"How to Build a Conversion Path: Step-by-Step Process"},"content":{"rendered":"<p>Wondering how to build a conversion path for your SaaS <a href=\"https:\/\/userpilot.com\/role\/product-management\" target=\"_blank\" rel=\"noopener noreferrer\">product <\/a>or e-commerce site?<\/p>\n<p>If so, you&#8217;re in the right place!<\/p>\n<p>Our guide explains how to create effective conversion paths. We also share examples of different conversion paths and optimization strategies.<\/p>\n<p>Let&#8217;s get to it!<\/p>\n<h2 id=\"3ebar\">How to build a conversion path (Short Summary)<\/h2>\n<ul>\n<li>A <a href=\"https:\/\/userpilot.com\/blog\/conversion-path\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion path<\/a> is a step-by-step process that guides prospects. From the moment they learn about the product until they complete a desired action, like a <a href=\"https:\/\/userpilot.com\/blog\/product-demos\/\" target=\"_blank\" rel=\"noopener noreferrer\">demo <\/a>booking, and beyond.<\/li>\n<li>A good conversion path makes the process <a href=\"https:\/\/userpilot.com\/blog\/frictionless-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">frictionless<\/a>. This improves customer experience and increases <a href=\"https:\/\/userpilot.com\/blog\/saas-average-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rates<\/a>. And strengthens the relationship with the customer.<\/li>\n<li>Start creating conversion paths by defining their goals from the customer and business perspective.<\/li>\n<li>Next, create <a href=\"https:\/\/userpilot.com\/blog\/types-of-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">user personas<\/a>. Focus on their JTBDs, <a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">pain points<\/a>, and gains from using your product.<\/li>\n<li>To attract the right audience, create <a href=\"https:\/\/userpilot.com\/blog\/product-led-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">content <\/a>that addresses their needs. Use multiple <a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">channels <\/a>to promote it.<\/li>\n<li>A high-converting <a href=\"https:\/\/userpilot.com\/blog\/saas-landing-page-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> is tailored for a specific user persona. It\u2019s optimized for mobile users, has a strong headline and CTA, and loads fast. Testimonials and <a href=\"https:\/\/userpilot.com\/blog\/video-onboarding-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">videos <\/a>improve conversion rates.<\/li>\n<li>A thank-you page confirms the action was successful, outlines the next steps, and prompts the user to further action, like buying a complementary product.<\/li>\n<li>Once the customer <a href=\"https:\/\/userpilot.com\/blog\/micro-macro-conversion-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">converts<\/a>, stay in touch. Keep them updated about their order or provide additional support to help them maximize the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product value<\/a>.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> is a product growth platform. It helps create in-app experiences to optimize user conversions.<a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\"> Book the demo<\/a> to find out more!<\/li>\n<\/ul>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/conversion-path\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion path<\/a> is a sequence of steps the user has to complete to reach a goal, such as signing up for a free trial, <a href=\"https:\/\/userpilot.com\/blog\/product-demos\/\" target=\"_blank\" rel=\"noopener noreferrer\">booking a demo<\/a>, or making a purchase.<\/p>\n<p>A well-designed conversion path makes the buyer\u2019s <a href=\"https:\/\/userpilot.com\/blog\/the-power-of-customer-journey-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">journey <\/a>more <a href=\"https:\/\/userpilot.com\/blog\/intuitive-product-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">intuitive<\/a>. It enables them to make informed decisions by drawing their attention to the relevant information and prompting them to action.<\/p>\n<p>From the business perspective, a good conversion path helps teams qualify leads, offer a better <a href=\"https:\/\/userpilot.com\/blog\/positive-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer experience<\/a>, and build stronger customer relationships. And most importantly, improve <a href=\"https:\/\/userpilot.com\/blog\/5-tactics-to-increase-paid-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rates<\/a>.<\/p>\n<h2 id=\"606v9\">How to create an effective conversion path<\/h2>\n<p>Ready to build a successful conversion path for your SaaS product? Follow our 6-step guide.<\/p>\n<h3 id=\"95k9a\">Define your goals<\/h3>\n<p>Creating a conversion path starts from the end: the goal you want your users to achieve. Is it booking the product demo? Buying your product? Signing up for a conference? Upgrading to a higher plan?<\/p>\n<p>Once you have the overall destination, set a specific <a href=\"https:\/\/userpilot.com\/blog\/product-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">goal <\/a>from your business perspective.<\/p>\n<p>For example: &#8216;Increase<a href=\"https:\/\/userpilot.com\/blog\/freemium-free-trial-jana-frejova-spendesk\/\" target=\"_blank\" rel=\"noopener noreferrer\"> free trial <\/a>sign-ups by 3.4% by the end of May 2024.&#8217;<\/p>\n<p>To create my goals, I use the SMART <a href=\"https:\/\/userpilot.com\/blog\/goal-setting-frameworks-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">framework<\/a>. The acronym stands for: Specific, Measurable, Achievable, Relevant, Time-bound.<\/p>\n<p>Next, work your way backward, and outline the steps in the conversion path leading up to it.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/goal-setting-frameworks-build-conversion-path_ff6dadaf3814f05db823a1e8c5ecd5cc_800.png 1x, https:\/\/images.storychief.com\/account_6827\/goal-setting-frameworks-build-conversion-path_ff6dadaf3814f05db823a1e8c5ecd5cc_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/goal-setting-frameworks-build-conversion-path_ff6dadaf3814f05db823a1e8c5ecd5cc_800.png 1x, https:\/\/images.storychief.com\/account_6827\/goal-setting-frameworks-build-conversion-path_ff6dadaf3814f05db823a1e8c5ecd5cc_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/goal-setting-frameworks-build-conversion-path_ff6dadaf3814f05db823a1e8c5ecd5cc_800.png\" alt=\"SMART goal-setting framework\" \/><\/picture><figcaption>SMART goal-setting framework.<\/figcaption><\/figure>\n<h3 id=\"26ihv\">Define your target audience<\/h3>\n<p>Not all conversion paths are the same. How you guide users to the desired actions depends on who they are. Their <a href=\"https:\/\/userpilot.com\/blog\/customer-wants-and-needs-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">needs, wants<\/a>, and pain points. That&#8217;s why the next step is defining your user <a href=\"https:\/\/userpilot.com\/blog\/types-of-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personas<\/a>.<\/p>\n<p>Here&#8217;s an example of a Userpilot user persona:<\/p>\n<ul>\n<li>Role in the company (Product Marketing Manager).<\/li>\n<li>Company details (e.g. increase new feature retention).boarding)..<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">Jobs-to-be-done<\/a> (e.g. increase new feature retention)<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pain points<\/a> (e.g. no technical skills).<\/li>\n<li>Stakeholders\/Collaboration (e.g. PM).<\/li>\n<li>Gains\/Benefits (e.g. build in-app experiences that <a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">increase product adoption<\/a> and retention without coding).<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/user-persona-example-build-conversion-path_ed89fffdcda52f88ead34b5f4e87a822_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-persona-example-build-conversion-path_ed89fffdcda52f88ead34b5f4e87a822_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/user-persona-example-build-conversion-path_ed89fffdcda52f88ead34b5f4e87a822_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-persona-example-build-conversion-path_ed89fffdcda52f88ead34b5f4e87a822_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/user-persona-example-build-conversion-path_ed89fffdcda52f88ead34b5f4e87a822_800.png\" alt=\"User persona example\" \/><\/picture><figcaption>User persona example.<\/figcaption><\/figure>\n<h3 id=\"4b08j\">Attract the right audience<\/h3>\n<p>Using the <a href=\"https:\/\/userpilot.com\/blog\/user-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">insights <\/a>about your user personas, craft appealing <a href=\"https:\/\/userpilot.com\/blog\/content-marketing-vs-product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">content <\/a>to attract them.<\/p>\n<p>Prioritize middle- and bottom-of-the-funnel content, presenting your product as a solution to specific problems relevant to a particular<a href=\"https:\/\/userpilot.com\/blog\/user-persona-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> user persona<\/a>.<\/p>\n<p>Here&#8217;s an example of our MOFU blog post about <a href=\"https:\/\/userpilot.com\/blog\/improve-user-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">improving user activation<\/a>. It tackles some general questions on the topic before sharing practical advice on how to use Userpilot to get the job done.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/blog-build-conversion-path_8cf0c2158a16c1eaff0452b3f5e2be63_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/blog-build-conversion-path_8cf0c2158a16c1eaff0452b3f5e2be63_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/blog-build-conversion-path_8cf0c2158a16c1eaff0452b3f5e2be63_800.png\" alt=\"Userpilot blog post\" \/><\/picture><figcaption>Userpilot blog post.<\/figcaption><\/figure>\n<p>SEO content is just one way to attract prospective customers. Others include PPC adverts, social media, or <a href=\"https:\/\/userpilot.com\/blog\/data-driven-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing<\/a>.<\/p>\n<p>There\u2019s no need to choose between different <a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">channels<\/a>. Instead, use them together for maximum <a href=\"https:\/\/userpilot.com\/blog\/impact-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">impact<\/a>. For example, you run paid ads to drive traffic to your product-led blog posts.<\/p>\n<h3 id=\"e7kdn\">Build high-converting landing pages for your website visitors<\/h3>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/saas-landing-page-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> is the central <a href=\"https:\/\/userpilot.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoint <\/a>in the conversion path. Make sure it&#8217;s optimized for high conversions.<\/p>\n<p>Here&#8217;s how:<\/p>\n<ul>\n<li>Create multiple <a href=\"https:\/\/userpilot.com\/blog\/saas-landing-pages\" target=\"_blank\" rel=\"noopener noreferrer\">landing pages<\/a>, one for each use case, product, and user persona (Userpilot has 8).<\/li>\n<li>Craft a compelling headline highlighting the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product value. <\/a>You have up to <a href=\"http:\/\/www.interactivemarketinginc.com\/landing-pages.html\" target=\"_blank\" rel=\"nofollow noopener\">8 seconds<\/a> to captivate the visitor.<\/li>\n<li>Include a strong Call-To-Action (CTA) (e.g. Get A Demo).<\/li>\n<li>Optimize it for mobile users, as <a href=\"https:\/\/www.semrush.com\/blog\/mobile-vs-desktop-usage\/\" target=\"_blank\" rel=\"nofollow noopener\">an increasing amount of web traffic comes from mobile devices<\/a>.<\/li>\n<li>Ensure it loads fast. <a href=\"https:\/\/neilpatel.com\/blog\/loading-time\" target=\"_blank\" rel=\"nofollow noopener\">1 second<\/a> delay reduces conversions by 7%.<\/li>\n<li>Add customer testimonials to increase conversions by up to <a href=\"https:\/\/vwo.com\/success-stories\/wikijob\/\" target=\"_blank\" rel=\"nofollow noopener\">34%<\/a>.<\/li>\n<li>Embed <a href=\"https:\/\/userpilot.com\/blog\/video-onboarding-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">videos<\/a>. It can increase conversions by up to <a href=\"https:\/\/blog.hubspot.com\/website\/how-video-can-enhance-your-landing-pages\" target=\"_blank\" rel=\"nofollow noopener\">86%.<\/a><\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/landing-pages-conversion-path-marketing_71115e0f79cf3d4e5e35ca4a65d47d3f.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/landing-pages-conversion-path-marketing_71115e0f79cf3d4e5e35ca4a65d47d3f.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/landing-pages-conversion-path-marketing_71115e0f79cf3d4e5e35ca4a65d47d3f.gif\" alt=\"Userpilot landing pages\" \/><\/picture><figcaption>Userpilot landing pages.<\/figcaption><\/figure>\n<h3 id=\"erk66\">Create an effective thank you page<\/h3>\n<p>The thank you page appears when the user completes the desired action.<\/p>\n<p>Using it to only say thanks is a waste of valuable real estate.<\/p>\n<p>First, confirm that the action was successful. Not knowing if the purchase or booking went through can be pretty unnerving.<\/p>\n<p>To fend off buyer&#8217;s remorse, often experienced after completing a purchase, add a testimonial or a list of known clients.<\/p>\n<p>Next, outline the next steps and add a further CTA. For example: after the purchase, tell the user when your product will ship and include a button to the tracking page.<\/p>\n<h3 id=\"5ved4\">Follow up and nurture in the endpoint<\/h3>\n<p>The endpoint is the final destination in the <a href=\"https:\/\/userpilot.com\/blog\/conversion-path-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion path<\/a>. For example, that&#8217;s when they download the ebook or start the <a href=\"https:\/\/userpilot.com\/blog\/free-trial-and-product-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">free trial<\/a>.<\/p>\n<p>Don&#8217;t leave your customers alone at this stage. Instead, use this stage to deepen the connection.<\/p>\n<p>For example, if the customer buys an item, keep them up-to-date about its shipping status. If they sign up for a free trial, guide them to <a href=\"https:\/\/userpilot.com\/blog\/reduce-time-to-value-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">value <\/a>with in-app experiences.<\/p>\n<h2 id=\"eripk\">Examples of effective conversion paths<\/h2>\n<p>Before you start creating your conversion paths, have a look at a few examples that might inspire you.<\/p>\n<h3 id=\"fmdsg\">Demo sign-up conversion path<\/h3>\n<p>Here&#8217;s how Attest, a market research platform, converts website visits into demo bookings.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-01-build-conversion-path_7cb3f77e79a07a2a58df605dab35f8ac_800.png 1x, https:\/\/images.storychief.com\/account_6827\/attest-01-build-conversion-path_7cb3f77e79a07a2a58df605dab35f8ac_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-01-build-conversion-path_7cb3f77e79a07a2a58df605dab35f8ac_800.png 1x, https:\/\/images.storychief.com\/account_6827\/attest-01-build-conversion-path_7cb3f77e79a07a2a58df605dab35f8ac_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-01-build-conversion-path_7cb3f77e79a07a2a58df605dab35f8ac_800.png\" alt=\"Attest website\" \/><\/picture><figcaption>Attest website.<\/figcaption><\/figure>\n<p>The website has 7 different landing pages for various use cases and roles.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-02-build-conversion-path_b868a12b28979e4753d79fb6b78c3f8b_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-02-build-conversion-path_b868a12b28979e4753d79fb6b78c3f8b_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-02-build-conversion-path_b868a12b28979e4753d79fb6b78c3f8b_800.png\" alt=\"Attest landing pages\" \/><\/picture><figcaption>Attest landing pages.<\/figcaption><\/figure>\n<p>Each of them highlights the <a href=\"https:\/\/userpilot.com\/blog\/features-advantages-benefits\/\" target=\"_blank\" rel=\"noopener noreferrer\">benefits <\/a>of the product and features a simple CTA: &#8216;Book the demo.&#8217;<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-03-build-conversion-path_a99be16c1c29e7f4343eaf14b4549618_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-03-build-conversion-path_a99be16c1c29e7f4343eaf14b4549618_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-03-build-conversion-path_a99be16c1c29e7f4343eaf14b4549618_800.png\" alt=\"Attest landing page\" \/><\/picture><figcaption>Attest landing page.<\/figcaption><\/figure>\n<p>The booking page lists Attest&#8217;s customers and testimonials. At the bottom, there are FAQs.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-04-build-conversion-path_2f738bd33ab55988ff4858f4b864debf_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-04-build-conversion-path_2f738bd33ab55988ff4858f4b864debf_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-04-build-conversion-path_2f738bd33ab55988ff4858f4b864debf_800.png\" alt=\"Attest conversion path\" \/><\/picture><figcaption>Attest conversion path.<\/figcaption><\/figure>\n<p>The<a href=\"https:\/\/userpilot.com\/blog\/saas-signup-flow\/\" target=\"_blank\" rel=\"noopener noreferrer\"> sign-up form <\/a>consists of 5 fields.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-05-build-conversion-path_9581782d02344b318e4cc87908129892_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-05-build-conversion-path_9581782d02344b318e4cc87908129892_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-05-build-conversion-path_9581782d02344b318e4cc87908129892_800.png\" alt=\"Attest conversion path\" \/><\/picture><figcaption>Attest conversion path.<\/figcaption><\/figure>\n<p>The thank you page advises customers that the sales team will be in touch soon, and provides a link to a page with Attest research papers. It also includes case studies illustrating the benefits of the tool.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-06-build-conversion-path_442e15fffc08df2ca3550c3228c7a212_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-06-build-conversion-path_442e15fffc08df2ca3550c3228c7a212_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/attest-06-build-conversion-path_442e15fffc08df2ca3550c3228c7a212_800.png\" alt=\"Attest conversion path\" \/><\/picture><figcaption>Attest conversion path.<\/figcaption><\/figure>\n<h3 id=\"ap7o0\">Free trial sign-up conversion path<\/h3>\n<p>Surfer, a powerful SEO<a href=\"https:\/\/userpilot.com\/blog\/ai-marketing-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\"> content marketing platform<\/a>, uses free trials to allow users to experience the product value.<\/p>\n<p>There are 8 Surfer landing pages, including 4 for main user personas. Each with a captivating headline and a summary of the main benefits.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/surfer-01-build-conversion-path_cb2d4a297f62093927ec534802dfb845_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/surfer-01-build-conversion-path_cb2d4a297f62093927ec534802dfb845_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/surfer-01-build-conversion-path_cb2d4a297f62093927ec534802dfb845_800.png\" alt=\"Surfer conversion path\" \/><\/picture><figcaption>Surfer landing page.<\/figcaption><\/figure>\n<p>The &#8216;Start for free&#8217; CTA button, takes you to <a href=\"https:\/\/userpilot.com\/blog\/sign-up-page-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">the registration page<\/a>, where you can create a new account or sign up with Google. By enabling SSO, Surfer may increase conversions by as much as <a href=\"https:\/\/webinarcare.com\/best-single-sign-on-software\/single-sign-on-statistics\/\" target=\"_blank\" rel=\"nofollow noopener\">60%<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/surfer-02-build-conversion-path_ae92021917238303744e8905f4ee7402_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/surfer-02-build-conversion-path_ae92021917238303744e8905f4ee7402_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/surfer-02-build-conversion-path_ae92021917238303744e8905f4ee7402_800.png\" alt=\"Surfer conversion path\" \/><\/picture><figcaption>Surfer offers SSO.<\/figcaption><\/figure>\n<p>Once you register, Surfer sends you an email to verify your address.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/surfer-03-build-conversion-path_df8c7202d21e7e489368b2dddee2c152_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/surfer-03-build-conversion-path_df8c7202d21e7e489368b2dddee2c152_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/surfer-03-build-conversion-path_df8c7202d21e7e489368b2dddee2c152_800.png\" alt=\"Surfer conversion path\" \/><\/picture><figcaption>Surfer conversion path.<\/figcaption><\/figure>\n<p>This leads to a 2-question<a href=\"https:\/\/userpilot.com\/blog\/welcome-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\"> welcome survey <\/a>that Surfer uses to help you choose the right <a href=\"https:\/\/userpilot.com\/blog\/optional-product-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing <\/a>plan.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/surfer-04-build-conversion-path_91fb8da8d4aa5194d140ef0c2fde264b_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/surfer-04-build-conversion-path_91fb8da8d4aa5194d140ef0c2fde264b_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/surfer-04-build-conversion-path_91fb8da8d4aa5194d140ef0c2fde264b_800.png\" alt=\"Surfer conversion path\" \/><\/picture><figcaption>Surfer conversion path.<\/figcaption><\/figure>\n<p>Surfer offers an opt-out free trial. You need to submit your credit card details upon signing up. Such trials have <a href=\"https:\/\/firstpagesage.com\/seo-blog\/saas-free-trial-conversion-rate-benchmarks\/\" target=\"_blank\" rel=\"noopener noreferrer\">higher conversion rates<\/a>.<\/p>\n<h3 id=\"9e9j8\">Lead generation conversion path<\/h3>\n<p><a href=\"https:\/\/www.marketo.com\/ebooks\/website-and-seo-for-lead-generation\/\" target=\"_blank\" rel=\"nofollow noopener\">96%<\/a> of users who visit a website are not ready to make a purchase. But they may be willing to give you their contact details, so you can nurture them and close the deal later. For this, you need a<a href=\"https:\/\/userpilot.com\/blog\/saas-lead-generation-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\"> lead generation<\/a> conversion process.<\/p>\n<p>Here&#8217;s an example:<\/p>\n<p>Fluid is an all-in-one<a href=\"https:\/\/userpilot.com\/blog\/product-manager-vs-project-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\"> project management<\/a> platform catering to enterprise customers. It&#8217;s a fairly complex product, so customers aren\u2019t likely to buy the first time around.<\/p>\n<p>The conversion path starts at one of the 8 landing pages. They cover key aspects and use cases of the product, like &#8216;Fluid for PMO&#8217;. Each of them highlights relevant product <a href=\"https:\/\/userpilot.com\/blog\/features-advantages-benefits\/\" target=\"_blank\" rel=\"noopener noreferrer\">advantages and benefits<\/a>, and a CTA.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/fluid-01-build-conversion-path_159721df8e85619178381b4bcef6187e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/fluid-01-build-conversion-path_159721df8e85619178381b4bcef6187e_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/fluid-01-build-conversion-path_159721df8e85619178381b4bcef6187e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/fluid-01-build-conversion-path_159721df8e85619178381b4bcef6187e_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/fluid-01-build-conversion-path_159721df8e85619178381b4bcef6187e_800.png\" alt=\"Fluid conversion path\" \/><\/picture><figcaption>Fluid conversion path.<\/figcaption><\/figure>\n<p>Click the &#8216;See a Demo&#8217; button to take you to the registration form, where you can view a recorded <a href=\"https:\/\/userpilot.com\/blog\/interactive-product-demos\/\" target=\"_blank\" rel=\"noopener noreferrer\">demo <\/a>or book a live one.<\/p>\n<p>To do either, the prospective customer needs to enter their email address, name, and company.<\/p>\n<p>By submitting the form, you give Fluid the data they need to <a href=\"https:\/\/userpilot.com\/blog\/csql-customer-success-qualified-lead\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualify <\/a>and follow up on the lead.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/fluid-02-build-conversion-path_32e164f5a5863141a1df4fd2eb3d04c0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/fluid-02-build-conversion-path_32e164f5a5863141a1df4fd2eb3d04c0_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/fluid-02-build-conversion-path_32e164f5a5863141a1df4fd2eb3d04c0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/fluid-02-build-conversion-path_32e164f5a5863141a1df4fd2eb3d04c0_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/fluid-02-build-conversion-path_32e164f5a5863141a1df4fd2eb3d04c0_800.png\" alt=\"Fluid conversion path\" \/><\/picture><figcaption>Fluid conversion path.<\/figcaption><\/figure>\n<h3 id=\"42fb9\">Content marketing path<\/h3>\n<p>Ahrefs is an SEO suite known for its value-packed blog posts. The content is SE optimized, and if you run an SEO-related query on Google, there&#8217;s a big chance you&#8217;ll find an Ahrefs article in the top five.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/ahrefs-01-build-conversion-path_4acaa4b2c6de647cf21ddb9c50252258_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/ahrefs-01-build-conversion-path_4acaa4b2c6de647cf21ddb9c50252258_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/ahrefs-01-build-conversion-path_4acaa4b2c6de647cf21ddb9c50252258_800.png\" alt=\"Ahrefs conversion path, Ahrefs article in SERP\" \/><\/picture><figcaption>Ahrefs article in SERP.<\/figcaption><\/figure>\n<p>Ahrefs blog posts promote their product as a natural solution to user problems and offer <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">guidance<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/ahrefs-02-build-conversion-path_370bbf3b8a5f08cef34f937bc135136e_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/ahrefs-02-build-conversion-path_370bbf3b8a5f08cef34f937bc135136e_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/ahrefs-02-build-conversion-path_370bbf3b8a5f08cef34f937bc135136e_800.png\" alt=\"An Ahrefs blog post\" \/><\/picture><figcaption>An Ahrefs blog post.<\/figcaption><\/figure>\n<p>Article sections contain links to relevant product pages with more detailed information, explainer videos, and CTAs like &#8216;Sign up for Ahrefs&#8217; or &#8216;See <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing<\/a>&#8216;.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/ahrefs-03-build-conversion-path_7e0b65869a78f46e38030a57f61e55bc_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/ahrefs-03-build-conversion-path_7e0b65869a78f46e38030a57f61e55bc_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/ahrefs-03-build-conversion-path_7e0b65869a78f46e38030a57f61e55bc_800.png\" alt=\"Ahrefs conversion path\" \/><\/picture><figcaption>Ahrefs conversion path.<\/figcaption><\/figure>\n<p>To register, you need to provide your email address only. And payment details as there&#8217;s no free trial.<\/p>\n<h3 id=\"d5hnk\">Event registration path<\/h3>\n<p>Userpilot also uses the <a href=\"https:\/\/userpilot.com\/blog\/product-led-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-led approach to content marketing<\/a>. In addition to our blog, we host regular webinars where potential and prospective users can learn how to use Userpilot to solve specific problems.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-01-build-conversion-path_563099dc6894efa04ea8106e21b84807_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-01-build-conversion-path_563099dc6894efa04ea8106e21b84807_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-01-build-conversion-path_563099dc6894efa04ea8106e21b84807_800.png\" alt=\"Userpilot conversion path\" \/><\/picture><figcaption><a href=\"https:\/\/pages.userpilot.com\/events\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot events<\/a>.<\/figcaption><\/figure>\n<p>To promote the events, we use email marketing. Here&#8217;s a snippet from our weekly <a href=\"https:\/\/pages.userpilot.com\/product-rantz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product Rantz<\/a> newsletter.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-02-build-conversion-path_41ed29720b7ccbb25362f0cdcd35b981_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-02-build-conversion-path_41ed29720b7ccbb25362f0cdcd35b981_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-02-build-conversion-path_41ed29720b7ccbb25362f0cdcd35b981_800.png\" alt=\"Userpilot conversion path\" \/><\/picture><figcaption><a href=\"https:\/\/pages.userpilot.com\/product-rantz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot Product Rantz<\/a>.<\/figcaption><\/figure>\n<p>Clicking on the link in the email takes you to the registration page.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-03-build-conversion-path_32cad572c580219a09177e5108def408_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-03-build-conversion-path_32cad572c580219a09177e5108def408_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-03-build-conversion-path_32cad572c580219a09177e5108def408_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-03-build-conversion-path_32cad572c580219a09177e5108def408_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-03-build-conversion-path_32cad572c580219a09177e5108def408_800.png\" alt=\"Userpilot conversion path\" \/><\/picture><figcaption>Userpilot conversion path.<\/figcaption><\/figure>\n<p>The confirmation page includes instructions and further CTAs, like Connect with Us (on social media). There are also links to other upcoming events the user might be interested in.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_6afab745486e21827b2cf086096439d5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_6afab745486e21827b2cf086096439d5_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_6afab745486e21827b2cf086096439d5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_6afab745486e21827b2cf086096439d5_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_6afab745486e21827b2cf086096439d5_800.png\" alt=\"Userpilot webinar thank-you page\" \/><\/picture><figcaption><a href=\"https:\/\/pages.userpilot.com\/product-rantz\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot <\/a>webinar thank-you page.<\/figcaption><\/figure>\n<h3 id=\"2mjlo\">E-commerce conversion path<\/h3>\n<p>According to the <a href=\"https:\/\/blog.hubspot.com\/marketing\/how-consumers-learn-about-products\" target=\"_blank\" rel=\"nofollow noopener\">2023 The State of U.S. Consumer Trends<\/a> report by Hubspot, around 47% of customers discover products by searching online.<\/p>\n<p>Here are the results of my search for a hot dog machine.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-01-build-conversion-path_7bb2324bece8057fe49a55652d36146f_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-01-build-conversion-path_7bb2324bece8057fe49a55652d36146f_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-01-build-conversion-path_7bb2324bece8057fe49a55652d36146f_800.png\" alt=\"Amazon conversion path\" \/><\/picture><figcaption>Amazon conversion path.<\/figcaption><\/figure>\n<p>Amazon ranks in no.1, so I click on the link to get to the marketplace. The search results page features numerous products. You have the option to visit the product page or put the product in the cart.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-02-build-conversion-path_b48a962fe608d38ffdc6eb86ce6bc224_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amazon-02-build-conversion-path_b48a962fe608d38ffdc6eb86ce6bc224_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-02-build-conversion-path_b48a962fe608d38ffdc6eb86ce6bc224_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amazon-02-build-conversion-path_b48a962fe608d38ffdc6eb86ce6bc224_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-02-build-conversion-path_b48a962fe608d38ffdc6eb86ce6bc224_800.png\" alt=\"Amazon conversion path\" \/><\/picture><figcaption>Amazon product search page.<\/figcaption><\/figure>\n<p>The product page contains the product description, its advantages, reviews, and related product recommendations. And 2 buttons: Add to Basket and Buy Now. The latter can increase the likelihood of conversion by <a href=\"https:\/\/www.pymnts.com\/buy-now-pay-later\/2022\/more-than-half-of-merchants-raise-conversion-brand-awareness-with-bnpl\" target=\"_blank\" rel=\"nofollow noopener\">20-30%<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-03-build-conversion-path_7fa66e079f8d1846cb417bbbaf0492a8_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-03-build-conversion-path_7fa66e079f8d1846cb417bbbaf0492a8_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-03-build-conversion-path_7fa66e079f8d1846cb417bbbaf0492a8_800.png\" alt=\"Amazon conversion path\" \/><\/picture><figcaption>Amazon product page.<\/figcaption><\/figure>\n<p>I add the item to the basket and proceed to checkout. Paying is <a href=\"https:\/\/userpilot.com\/blog\/frictionless-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">frictionless <\/a>because Amazon stores my payment details in my account.<\/p>\n<p>The thank you page contains the order confirmation, delivery\/pick-up details, and date. Below, there are also other product recommendations. <a href=\"https:\/\/www.mckinsey.com\/industries\/retail\/our-insights\/how-retailers-can-keep-up-with-consumers#\" target=\"_blank\" rel=\"nofollow noopener\">35%<\/a> of Amazon sales come from these.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-04-build-conversion-path_c230eecb0c24c50d1ef75c18a154c483_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amazon-04-build-conversion-path_c230eecb0c24c50d1ef75c18a154c483_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-04-build-conversion-path_c230eecb0c24c50d1ef75c18a154c483_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amazon-04-build-conversion-path_c230eecb0c24c50d1ef75c18a154c483_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/amazon-04-build-conversion-path_c230eecb0c24c50d1ef75c18a154c483_800.png\" alt=\"Amazon conversion path\" \/><\/picture><figcaption>Amazon thank you page.<\/figcaption><\/figure>\n<h2 id=\"7hp3n\">How to optimize the conversion path at each stage<\/h2>\n<p>Let&#8217;s wrap up by looking at a few conversion path optimization strategies for different <a href=\"https:\/\/userpilot.com\/blog\/funnel-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel <\/a>stages.<\/p>\n<h3 id=\"bh632\">Awareness stage optimization<\/h3>\n<p>In the awareness stage, potential customers are just beginning to recognize their problem or <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\">need<\/a>. And discover your product as a potential solution.<\/p>\n<p>Here&#8217;s how to optimize this stage:<\/p>\n<ul>\n<li>Use SEO to increase visibility in search engines for keywords related to your products and services.<\/li>\n<li>Create informative content that addresses common problems or questions of the target audience.<\/li>\n<li>Use targeted ads to reach potential customers searching for related information.<\/li>\n<\/ul>\n<h3 id=\"au020\">Consideration stage optimization<\/h3>\n<p>During the consideration stage, potential customers are evaluating their options. Here\u2019s how to guide them towards choosing your solution:<\/p>\n<ul>\n<li>Provide deeper insights into how your products solve their specific problems.<\/li>\n<li>Host webinars that offer valuable knowledge and demonstrate your product\u2019s value.<\/li>\n<li>Showcase success stories and testimonials from <a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-benchmarking\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfied customers <\/a>to build <a href=\"https:\/\/userpilot.com\/blog\/user-trust\/\" target=\"_blank\" rel=\"noopener noreferrer\">trust <\/a>and provide social proof.<\/li>\n<li>Develop detailed <a href=\"https:\/\/userpilot.com\/blog\/case-studies\/\" target=\"_blank\" rel=\"noopener noreferrer\">case studies<\/a> that outline how your product has helped other businesses or individuals.<\/li>\n<\/ul>\n<h3 id=\"cs7n5\">Conversion stage optimization<\/h3>\n<p>This is the critical stage where potential customers decide to make a purchase or sign up.<\/p>\n<p>Here&#8217;s how to seal the deal:<\/p>\n<ul>\n<li>Simplify the checkout or sign-up process to minimize <a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction<\/a>.<\/li>\n<li>Use compelling CTAs to guide users on what to do next.<\/li>\n<li>Create a sense of urgency with limited-time offers or discounts to drive immediate action.<\/li>\n<\/ul>\n<h3 id=\"dg630\">Post-conversion engagement<\/h3>\n<p>After conversion, the focus shifts to retaining these new customers and turning them into repeat buyers and brand advocates:<\/p>\n<ul>\n<li>Offer a<a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> personalized onboarding experience <\/a>to lead users to value.<\/li>\n<li>Track user behavior to identify <a href=\"https:\/\/userpilot.com\/blog\/drop-off-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">drop-off points<\/a>.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/collect-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">Collect feedback<\/a> to identify opportunities for improvement.<\/li>\n<li>Implement <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty <\/a>programs that reward repeat purchases or referrals.<\/li>\n<\/ul>\n<h2 id=\"dk4ab\">Conclusion<\/h2>\n<p>Creating successful conversion paths that lead users smoothly to a desired action requires a thorough understanding of the target audience. Thanks to that, you can create content that addresses their needs, wants, and pain points and gently guide them toward your product or resource as a solution.<\/p>\n<p>If you want to learn more about how Userpilot can help you support your users after they sign up for your product, <a href=\"https:\/\/userpilot.com\/blog\/demo-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how to build a conversion path for your SaaS product or e-commerce site? If so, you&#8217;re in the right place! Our guide explains how to create effective conversion paths. We also share examples of different conversion paths, and optimization strategies.<\/p>\n","protected":false},"author":24,"featured_media":182609,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[5011,1616,1680,292,5755,549],"class_list":["post-182608","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-conversion-path","tag-conversion-rates","tag-in-app-experiences","tag-product-growth","tag-user-conversion","tag-user-persona"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Build a Conversion Path: Step-by-Step Process<\/title>\n<meta name=\"description\" content=\"Learn how to build a conversion path for your SaaS step-by-step. Analyze examples and reflect on conversion path optimization strategies.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/build-conversion-path\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Build a Conversion Path: Step-by-Step Process\" \/>\n<meta property=\"og:description\" content=\"Learn how to build a conversion path for your SaaS step-by-step. Analyze examples and reflect on conversion path optimization strategies.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/build-conversion-path\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-21T20:29:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T17:50:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-conversion-path-step-by-step-process_2d8a85b185bdce08471dd25ff6e4069b_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emilia Korczynska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emilia Korczynska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"16 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/build-conversion-path\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/build-conversion-path\/\"},\"author\":{\"name\":\"Emilia Korczynska\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"headline\":\"How to Build a Conversion Path: Step-by-Step Process\",\"datePublished\":\"2024-04-21T20:29:01+00:00\",\"dateModified\":\"2026-04-07T17:50:42+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/build-conversion-path\/\"},\"wordCount\":2228,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/build-conversion-path\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-conversion-path-step-by-step-process_2d8a85b185bdce08471dd25ff6e4069b_2000.png\",\"keywords\":[\"conversion path\",\"conversion rates\",\"in app experiences\",\"product growth\",\"user conversion\",\"user persona\"],\"articleSection\":[\"Growth\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/build-conversion-path\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/build-conversion-path\/\",\"url\":\"https:\/\/userpilot.com\/blog\/build-conversion-path\/\",\"name\":\"How to Build a Conversion Path: Step-by-Step Process\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/build-conversion-path\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/build-conversion-path\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-conversion-path-step-by-step-process_2d8a85b185bdce08471dd25ff6e4069b_2000.png\",\"datePublished\":\"2024-04-21T20:29:01+00:00\",\"dateModified\":\"2026-04-07T17:50:42+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"description\":\"Learn how to build a conversion path for your SaaS step-by-step. Analyze examples and reflect on conversion path optimization strategies.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/userpilot.com\/blog\/build-conversion-path\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/userpilot.com\/blog\/build-conversion-path\/#primaryimage\",\"url\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-conversion-path-step-by-step-process_2d8a85b185bdce08471dd25ff6e4069b_2000.png\",\"contentUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-conversion-path-step-by-step-process_2d8a85b185bdce08471dd25ff6e4069b_2000.png\",\"width\":1876,\"height\":1228,\"caption\":\"How to Build a Conversion Path: Step-by-Step Process cover\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/userpilot.com\/blog\/#website\",\"url\":\"https:\/\/userpilot.com\/blog\/\",\"name\":\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/userpilot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\",\"name\":\"Emilia Korczynska\",\"description\":\"Passionate about SaaS product growth, and both pre-sign-up and post-sign-up marketing. Talk to me about improving your acquisition, activation, and retention strategy. VP of Marketing at Userpilot.\",\"sameAs\":[\"https:\/\/www.linkedin.com\/in\/emiliakorczynska\/\"],\"url\":\"https:\/\/userpilot.com\/blog\/author\/emiliauserpilot-io\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"How to Build a Conversion Path: Step-by-Step Process","description":"Learn how to build a conversion path for your SaaS step-by-step. Analyze examples and reflect on conversion path optimization strategies.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/userpilot.com\/blog\/build-conversion-path\/","og_locale":"en_US","og_type":"article","og_title":"How to Build a Conversion Path: Step-by-Step Process","og_description":"Learn how to build a conversion path for your SaaS step-by-step. Analyze examples and reflect on conversion path optimization strategies.","og_url":"https:\/\/userpilot.com\/blog\/build-conversion-path\/","og_site_name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","article_published_time":"2024-04-21T20:29:01+00:00","article_modified_time":"2026-04-07T17:50:42+00:00","og_image":[{"width":1876,"height":1228,"url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-conversion-path-step-by-step-process_2d8a85b185bdce08471dd25ff6e4069b_2000.png","type":"image\/png"}],"author":"Emilia Korczynska","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Emilia Korczynska","Est. reading time":"16 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/userpilot.com\/blog\/build-conversion-path\/#article","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/build-conversion-path\/"},"author":{"name":"Emilia Korczynska","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d"},"headline":"How to Build a Conversion Path: Step-by-Step Process","datePublished":"2024-04-21T20:29:01+00:00","dateModified":"2026-04-07T17:50:42+00:00","mainEntityOfPage":{"@id":"https:\/\/userpilot.com\/blog\/build-conversion-path\/"},"wordCount":2228,"commentCount":0,"image":{"@id":"https:\/\/userpilot.com\/blog\/build-conversion-path\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-conversion-path-step-by-step-process_2d8a85b185bdce08471dd25ff6e4069b_2000.png","keywords":["conversion path","conversion rates","in app experiences","product growth","user conversion","user persona"],"articleSection":["Growth"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/userpilot.com\/blog\/build-conversion-path\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/userpilot.com\/blog\/build-conversion-path\/","url":"https:\/\/userpilot.com\/blog\/build-conversion-path\/","name":"How to Build a Conversion Path: Step-by-Step Process","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/userpilot.com\/blog\/build-conversion-path\/#primaryimage"},"image":{"@id":"https:\/\/userpilot.com\/blog\/build-conversion-path\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-conversion-path-step-by-step-process_2d8a85b185bdce08471dd25ff6e4069b_2000.png","datePublished":"2024-04-21T20:29:01+00:00","dateModified":"2026-04-07T17:50:42+00:00","author":{"@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d"},"description":"Learn how to build a conversion path for your SaaS step-by-step. Analyze examples and reflect on conversion path optimization strategies.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/userpilot.com\/blog\/build-conversion-path\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/userpilot.com\/blog\/build-conversion-path\/#primaryimage","url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-conversion-path-step-by-step-process_2d8a85b185bdce08471dd25ff6e4069b_2000.png","contentUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/how-to-build-a-conversion-path-step-by-step-process_2d8a85b185bdce08471dd25ff6e4069b_2000.png","width":1876,"height":1228,"caption":"How to Build a Conversion Path: Step-by-Step Process cover"},{"@type":"WebSite","@id":"https:\/\/userpilot.com\/blog\/#website","url":"https:\/\/userpilot.com\/blog\/","name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/userpilot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d","name":"Emilia Korczynska","description":"Passionate about SaaS product growth, and both pre-sign-up and post-sign-up marketing. Talk to me about improving your acquisition, activation, and retention strategy. VP of Marketing at Userpilot.","sameAs":["https:\/\/www.linkedin.com\/in\/emiliakorczynska\/"],"url":"https:\/\/userpilot.com\/blog\/author\/emiliauserpilot-io\/"}]}},"_links":{"self":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/182608","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/users\/24"}],"replies":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/comments?post=182608"}],"version-history":[{"count":4,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/182608\/revisions"}],"predecessor-version":[{"id":635369,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/182608\/revisions\/635369"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media\/182609"}],"wp:attachment":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media?parent=182608"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/categories?post=182608"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/tags?post=182608"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}