{"id":183767,"date":"2024-04-30T11:20:32","date_gmt":"2024-04-30T11:20:32","guid":{"rendered":"https:\/\/userpilot.com\/blog\/value-based-growth\/"},"modified":"2025-05-07T18:44:24","modified_gmt":"2025-05-07T18:44:24","slug":"value-based-growth","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/value-based-growth\/","title":{"rendered":"Value-Based Growth in SaaS: Definition, Strategies, and Examples"},"content":{"rendered":"<p>What is value-based growth? And does it work with the <a href=\"https:\/\/userpilot.com\/solutions\/product-led-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-led growth<\/a> model?<\/p>\n<p>That&#8217;s just a couple of questions I asked <a href=\"https:\/\/www.linkedin.com\/in\/krzysztof-szyszkiewicz\/\" target=\"_blank\" rel=\"nofollow noopener\">Krzysztof Szyszkiewicz<\/a> and <a href=\"https:\/\/www.linkedin.com\/in\/jakubjukowski\/\" target=\"_blank\" rel=\"nofollow noopener\">Jakub Jukowski<\/a> of <a href=\"https:\/\/www.valueships.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Valueships<\/a>, a leading pricing optimization consultancy.<\/p>\n<p>From the article, you will learn why you should develop a value-based growth strategy for your SaaS and how to do it. It also provides examples of SaaS organizations that have mastered it and explains how Userpilot can help you follow in their footsteps.<\/p>\n<h2>Overview of value-based growth<\/h2>\n<ul>\n<li>Value-based growth is a strategy that prioritizes delivering <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">value <\/a>to customers. By helping them grow, your business grows as well.<\/li>\n<li>The approach makes your company more <a href=\"https:\/\/userpilot.com\/blog\/product-centric-vs-customer-centric\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer-centric<\/a>, improves customer satisfaction and <a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention<\/a>, and gives you a competitive edge.<\/li>\n<li>A robust<a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer success strategy<\/a> enables customers to get the most out of the product. For example, personalized onboarding <a href=\"https:\/\/userpilot.com\/blog\/reduce-time-to-value-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">reduces time to value<\/a>.<\/li>\n<li>To measure the value you deliver, create a system of relevant value metrics, like <a href=\"https:\/\/userpilot.com\/blog\/product-nps\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS <\/a>or <a href=\"https:\/\/userpilot.com\/blog\/saas-metrics-101-ltv-lifetime-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Lifetime Value (CLV)<\/a>.<\/li>\n<li>Transparent <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing<\/a>, for example, based on <a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">JTBDs<\/a>, is one of the characteristics of value-based growth.<\/li>\n<li>Increase <a href=\"https:\/\/userpilot.com\/blog\/customer-perceived-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer perceived value <\/a>by collecting user feedback and <a href=\"https:\/\/userpilot.com\/blog\/user-behavioral-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">analyzing user behavior <\/a>to identify improvement opportunities and guide<a href=\"https:\/\/userpilot.com\/blog\/product-development-process\/\" target=\"_blank\" rel=\"noopener noreferrer\"> product development<\/a>.<\/li>\n<li>Another way to deliver more customer value is by <a href=\"https:\/\/userpilot.com\/blog\/customer-education\/\" target=\"_blank\" rel=\"noopener noreferrer\">educating <\/a>them, for example, through product-led webinars.<\/li>\n<li>Companies that have nailed value-based growth include Salesforce, <a href=\"https:\/\/userpilot.com\/blog\/slack-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Slack<\/a>, and Zoom.<\/li>\n<li>Userpilot is a product growth platform with feedback, <a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics<\/a>, and engagement features. <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo<\/a> to learn how to use it to deliver more value.<\/li>\n<\/ul>\n<h2 id=\"8fn2t\">What is value-based growth?<\/h2>\n<p>Value-based growth is a strategy with<a href=\"https:\/\/userpilot.com\/blog\/customer-value-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer value<\/a> as the main growth driver. The more value you provide to customers, for example, by creating new products or improving existing ones, the more growth they <a href=\"https:\/\/userpilot.com\/blog\/customer-experience-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">experience<\/a>.<\/p>\n<p>And so does your company and all its stakeholders, like shareholders or employees.<\/p>\n<p>How does it fit into the<a href=\"https:\/\/userpilot.com\/blog\/product-led-growth-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"> product-led growth strategy<\/a>?<\/p>\n<p>Krzysztof and Jakub believe that the two strategies aren&#8217;t mutually exclusive &#8211; they complement each other.<\/p>\n<p>For example, building a killer feature can enhance the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product value<\/a>. You can leverage this value in your PLG motion to acquire new customers, improve conversions to paid plans, and drive <a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">account expansion<\/a>.<\/p>\n<h2 id=\"cepq\">Why should SaaS companies go for the value-based growth strategy?<\/h2>\n<p>The value-based growth approach can bring a bunch of benefits to SaaS companies.<\/p>\n<h3 id=\"6cmfn\">Promotes customer-centricity<\/h3>\n<p>Value-based organizations are <a href=\"https:\/\/userpilot.com\/blog\/product-centric-vs-customer-centric\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer-centric<\/a>. All business decisions and aspects of their operations revolve around generating value for customers.<\/p>\n<p>In practice, this means investing in product and <a href=\"https:\/\/userpilot.com\/blog\/customer-discovery-susan-stavitzki\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer discovery <\/a>to identify genuine <a href=\"https:\/\/userpilot.com\/blog\/customer-needs-assessment\/\" target=\"_blank\" rel=\"noopener noreferrer\">user needs<\/a> and building outstanding products to satisfy them.<\/p>\n<h3 id=\"1fu1u\">Improves customer retention and satisfaction<\/h3>\n<p>Addressing customer needs and <a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">pain points<\/a> increases customer satisfaction.<\/p>\n<p>And customer satisfaction is closely linked to their <a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention<\/a>. If your product delivers on its value proposition and helps customers grow, why would they look for another product?<\/p>\n<h3 id=\"bt52e\">Provides a competitive advantage<\/h3>\n<p>In saturated markets, consistently delivering a valuable product or service to your customers gives you an edge over competitors.<\/p>\n<p>By <a href=\"https:\/\/userpilot.com\/blog\/feature-prioritization-matrix\/\" target=\"_blank\" rel=\"noopener noreferrer\">prioritizing <\/a>customer value over short-term gains, you can enhance your brand reputation. This helps <a href=\"https:\/\/userpilot.com\/blog\/average-customer-acquisition-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">acquire new customers <\/a>and attracts talent to further drive product innovation.<\/p>\n<p>Constant innovation is possible because you have the resources to fund it over the long term. After all, value-based growth is much more sustainable.<\/p>\n<h2 id=\"53u5\">How can companies incorporate value-based growth in their SaaS?<\/h2>\n<p>Let&#8217;s get down to the nitty-gritty of how to embed value-based growth into your SaaS business. Here&#8217;s what Krzysztof and Jakub had to say.<\/p>\n<h3 id=\"86lld\">Create an effective customer success strategy<\/h3>\n<p>Krzysztof and Jakub believe that a robust <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer success strategy <\/a>is the foundation of value-based growth as it enables users to achieve their goals.<\/p>\n<blockquote><p><em>Focus on customer success. Creating a solid <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-guide\/\">customer success capability<\/a> that ensures the customer achieves the desired outcomes is necessary for value-based growth success.<\/em><\/p><\/blockquote>\n<p>How do you create such a strategy?<\/p>\n<ul>\n<li>Define your <a href=\"https:\/\/userpilot.com\/blog\/types-of-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">user personas <\/a>with their unique needs and preferences. Then, <a href=\"https:\/\/userpilot.com\/blog\/b2b-saas-customer-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">map their customer journeys<\/a>.<\/li>\n<li>Develop<a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> personalized onboarding<\/a> experiences for all personas. Use <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthroughs<\/a> and checklists to guide them through the setup process and help them discover the core features. Back them up with<a href=\"https:\/\/userpilot.com\/blog\/email-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\"> onboarding emails<\/a>.<\/li>\n<li>Create a<a href=\"https:\/\/userpilot.com\/blog\/in-app-resource-center\/\" target=\"_blank\" rel=\"noopener noreferrer\"> resource center<\/a> <a href=\"https:\/\/userpilot.com\/blog\/self-service-support-saas\/\">for self-service support<\/a>.<\/li>\n<li>Build a <a href=\"https:\/\/userpilot.com\/blog\/customer-success-roles\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer success team<\/a> to provide users with <a href=\"https:\/\/userpilot.com\/blog\/high-touch-vs-low-touch\/\" target=\"_blank\" rel=\"noopener noreferrer\">high-touch support<\/a> and guidance.<\/li>\n<li>Use <a href=\"https:\/\/userpilot.com\/blog\/secondary-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">secondary onboarding<\/a> to introduce advanced functionality and maximize the full product potential.<\/li>\n<li>Drive <a href=\"https:\/\/userpilot.com\/blog\/upselling-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">upsells <\/a>and cross-sells with contextual <a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-resource-center-editor-value-based-growth_718746cb96dc39df029b28b5d7443acb_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-resource-center-editor-value-based-growth_718746cb96dc39df029b28b5d7443acb_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-resource-center-editor-value-based-growth_718746cb96dc39df029b28b5d7443acb_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-resource-center-editor-value-based-growth_718746cb96dc39df029b28b5d7443acb_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/userpilot-resource-center-editor-value-based-growth_718746cb96dc39df029b28b5d7443acb_800.jpg\" alt=\"A resource center in Userpilot\" \/><\/picture><figcaption>A resource center in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"8hvai\">Develop a value-based metrics system<\/h3>\n<p>How do you know how much value you deliver to your customers? By tracking the right <a href=\"https:\/\/userpilot.com\/blog\/product-management-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">metrics<\/a>.<\/p>\n<blockquote><p><em>Creating a solid value metrics system\u2014developing robust KPIs around customer value (e.g., LTV or NPS) is crucial in measuring the value delivered to your customer.<\/em><\/p><\/blockquote>\n<p>Value-based metrics include:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/good-retention-rate-in-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retention rate<\/a><\/strong>: the percentage of customers who remain active subscribers over a specified period. This metric is a direct indicator of how well you can maintain your customer base. A high retention rate implies that customers find continuous value in the product.<\/li>\n<li><strong>Churn rate<\/strong>: the percentage of customers who cancel their subscriptions within a certain time frame. A high<a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\"> churn rate <\/a>might indicate <a href=\"https:\/\/userpilot.com\/blog\/customer-dissatisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">dissatisfaction<\/a>, a lack of perceived value, or competitive disadvantages.<\/li>\n<li><strong>Customer Lifetime Value (CLV)<\/strong>: the total revenue a business can expect from a single customer throughout their relationship with the company. A higher <a href=\"https:\/\/userpilot.com\/blog\/saas-metrics-101-ltv-lifetime-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">CLV <\/a>suggests that customers see sustained value in the product.<\/li>\n<li><strong>Net Promoter Score (NPS)<\/strong>: a customer <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty <\/a>and satisfaction measure taken by asking customers how likely they are to recommend your product or service to others on a scale of 0-10. A high <a href=\"https:\/\/userpilot.com\/blog\/product-nps\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS<\/a> means high customer-perceived value.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/improve-csat\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer Satisfaction Score (CSAT)<\/a><\/strong>: a measure of customer satisfaction with a product, measured by asking how satisfied users are on a scale of 1-5. A low CSAT score may indicate that customers don&#8217;t find enough value in the product.<\/li>\n<\/ul>\n<h3 id=\"9532e\">Provide transparent pricing<\/h3>\n<p>How you price your product &#8211; and how you present your <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing <\/a>strategy &#8211; is one of the key factors in value-based growth.<\/p>\n<blockquote><p><em>Implementing transparent, easy\u2013to\u2013understand, value-based pricing of the product (using either tiered pricing or jobs-to-be-done pricing) will be a clear indicator of what the customer can get and what to expect from your product. If transparency is there (and it is fair), growth will follow.<\/em><\/p><\/blockquote>\n<p>Here&#8217;s how to create a transparent pricing strategy:<\/p>\n<ul>\n<li>Limit options. Three to four pricing tiers or <a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">JTBD<\/a>-based plans differentiated by features and value will do.<\/li>\n<li>Set prices based on value. Analyze how much money or time your product saves your customers.<\/li>\n<li>Display the final price only &#8211; no hidden fees.<\/li>\n<li>Communicate <a href=\"https:\/\/userpilot.com\/blog\/price-increase-announcement\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing changes<\/a>. For example, if the price increases or the customer exceeds their usage allowance and goes into a higher tier.<\/li>\n<li>Explain why your product is priced like it is.<\/li>\n<li>Offer custom plans, so that customers can build their packages.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-pricing-value-based-growth_12f41b151cd6e65328660afd43fcd6ed_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-pricing-value-based-growth_12f41b151cd6e65328660afd43fcd6ed_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-pricing-value-based-growth_12f41b151cd6e65328660afd43fcd6ed_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-pricing-value-based-growth_12f41b151cd6e65328660afd43fcd6ed_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/userpilot-pricing-value-based-growth_12f41b151cd6e65328660afd43fcd6ed_800.jpg\" alt=\"Userpilot\u2019s transparent pricing strategy\" \/><\/picture><figcaption>Userpilot\u2019s transparent <a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing<\/a> strategy.<\/figcaption><\/figure>\n<h3 id=\"3dmdb\">Create effective customer feedback loops<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/feedback-loops-peep-laja\/\" target=\"_blank\" rel=\"noopener noreferrer\">Feedback loops <\/a>are the key to understanding user expectations and challenges.<\/p>\n<blockquote><p><em>Creating and maintaining robust feedback loops with your customers to understand their needs, challenges, and experiences will enhance product development and service improvements.<\/em><\/p><\/blockquote>\n<p>They also show your customers that you care about their success. This strengthens their <a href=\"https:\/\/userpilot.com\/blog\/how-to-build-customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty <\/a>to your brand.<\/p>\n<p>Here are a few tips on how to build tight feedback loops:<\/p>\n<ul>\n<li>Use<a href=\"https:\/\/userpilot.com\/blog\/in-app-survey-design-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\"> in-app surveys<\/a> to collect customer feedback and <a href=\"https:\/\/userpilot.com\/blog\/customer-requests\/\" target=\"_blank\" rel=\"noopener noreferrer\">requests<\/a> to identify areas for improvement.<\/li>\n<li>Analyze <a href=\"https:\/\/userpilot.com\/blog\/customer-interactions-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">user interactions <\/a>with your product to identify the most valuable features. And find ways to optimize the<a href=\"https:\/\/userpilot.com\/blog\/improve-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\"> user experience.<\/a><\/li>\n<li>Monitor social media, forums, and review pages for user comments. Analyze conversations of the customer-facing teams.<\/li>\n<li>Create a <a href=\"https:\/\/userpilot.com\/blog\/public-roadmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">public roadmap<\/a> where users can submit <a href=\"https:\/\/userpilot.com\/blog\/feature-request\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature requests<\/a>, vote them down or up, and follow their development progress.<\/li>\n<li>Always acknowledge <a href=\"https:\/\/userpilot.com\/blog\/real-time-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a> even if you don&#8217;t implement their ideas in the end.<\/li>\n<li>When you build a feature or <a href=\"https:\/\/userpilot.com\/blog\/software-rollout\/\" target=\"_blank\" rel=\"noopener noreferrer\">roll out<\/a> an update requested by customers, let them know. Stress the fact that it was based on their <a href=\"https:\/\/userpilot.com\/blog\/user-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">insights<\/a>.<\/li>\n<\/ul>\n<h3 id=\"a8vsb\">Provide educational content to guide users<\/h3>\n<p>A consistent<a href=\"https:\/\/userpilot.com\/blog\/customer-education-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer education strategy <\/a>is essential for their success.<\/p>\n<blockquote><p><em>Providing your customers with educational content and resources will help them get the most out of your product. This can include tutorials, webinars, and detailed guides.<\/em><\/p><\/blockquote>\n<p>In addition to resource center materials, other end-user educational resources include:<\/p>\n<ul>\n<li>Live training sessions and webinars. And their recordings for people who can&#8217;t attend.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/best-customer-onboarding-videos-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Video tutorials<\/a>: step-by-step guides, or those covering specific use cases and scenarios.<\/li>\n<li>Product documentation and how-to guides.<\/li>\n<li>Community forums. Where users can share their expertise and resources or seek help.<\/li>\n<li>Online courses with certificates for extra motivation.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/product-led-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product-led<\/a> blog posts (MOFU and BOFU).<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/webinars-value-based-growth_634a54c31b5f401e6920107531f3487e_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/webinars-value-based-growth_634a54c31b5f401e6920107531f3487e_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/webinars-value-based-growth_634a54c31b5f401e6920107531f3487e_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/webinars-value-based-growth_634a54c31b5f401e6920107531f3487e_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/webinars-value-based-growth_634a54c31b5f401e6920107531f3487e_800.jpg\" alt=\"Userpilot webinars educate customers to help them realize product value\" \/><\/picture><figcaption><a href=\"https:\/\/pages.userpilot.com\/events\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot webinars<\/a> educate customers to help them realize product value.<\/figcaption><\/figure>\n<h2 id=\"j8sf\">Examples of SaaS companies acing the value-based growth strategy<\/h2>\n<p>Let\u2019s look at companies that have achieved success using their value-based growth strategies.<\/p>\n<h3 id=\"76sl2\">Salesforce<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/salesforce-email-integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce <\/a>is one of the leading CRM platforms. The company has successfully built its growth engine around delivering customer value:<\/p>\n<blockquote><p><em>Salesforce has long been adept at value-based growth, focusing heavily on customer success and delivering comprehensive CRM solutions that evolve with customer needs.<\/em><\/p><\/blockquote>\n<p>How do they do it?<\/p>\n<p>One way is through their ecosystem with over 2,500 apps. It enables customers to seamlessly <a href=\"https:\/\/userpilot.com\/blog\/salesforce-integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">integrate <\/a>the platform with other tools in their workflow, for improved efficiency and <a href=\"https:\/\/userpilot.com\/blog\/ai-productivity-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">productivity<\/a>.<\/p>\n<p>The company also promotes community engagement through:<\/p>\n<ul>\n<li>Trailblazer community where customers can ask questions or share knowledge.<\/li>\n<li>E-learning platform Trailhead provides <a href=\"https:\/\/userpilot.com\/blog\/gamification-example-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">gamified <\/a>learning experiences to help users master Salesforce.<\/li>\n<li>Events and conferences, like the annual Dreamforce conference facilitate networking and knowledge-sharing.<\/li>\n<li>IdeaExchange. A platform for sharing <a href=\"https:\/\/userpilot.com\/blog\/new-feature-validation-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">new features <\/a>or improvement ideas.<\/li>\n<li>The Salesforce MVP Program. Recognizing outstanding community leaders with extensive Salesforce knowledge for their contributions to the community.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/dreamforce-value-based-growth_bdaeabf3a0ac002beda7507977bf8910_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/dreamforce-value-based-growth_bdaeabf3a0ac002beda7507977bf8910_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/dreamforce-value-based-growth_bdaeabf3a0ac002beda7507977bf8910_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/dreamforce-value-based-growth_bdaeabf3a0ac002beda7507977bf8910_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/dreamforce-value-based-growth_bdaeabf3a0ac002beda7507977bf8910_800.jpg\" alt=\"Value-based companies: Salesforce\" \/><\/picture><figcaption>Value-based companies: Salesforce.<\/figcaption><\/figure>\n<h3 id=\"aehuc\">Slack<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/slack-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Slack <\/a>is a business communication app.<\/p>\n<p>The company is clear about how it delivers customer value: by making team communication efficient and reducing time spent switching between different communication apps.<\/p>\n<blockquote><p><em>Slack\u2019s growth has been driven by its focus on making communication and collaboration easier and more productive for teams. Slack is very transparent in its value delivered (and its pricing!). By continuously improving its product based on user feedback and providing integrations that customers value, Slack has built a loyal customer base.<\/em><\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/slack-pricing-value-based-growth_462d0e4605d4556c669ca69d4ca7851d_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/slack-pricing-value-based-growth_462d0e4605d4556c669ca69d4ca7851d_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/slack-pricing-value-based-growth_462d0e4605d4556c669ca69d4ca7851d_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/slack-pricing-value-based-growth_462d0e4605d4556c669ca69d4ca7851d_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/slack-pricing-value-based-growth_462d0e4605d4556c669ca69d4ca7851d_800.jpg\" alt=\"Value-based companies: Slack\" \/><\/picture><figcaption>Value-based companies: Slack.<\/figcaption><\/figure>\n<h3 id=\"a0c7d\">Zoom<\/h3>\n<p>Zoom is a well-known video-conferencing platform that has dominated its industry during the COVID-19 pandemic.<\/p>\n<p>What made it so popular?<\/p>\n<p>The product offers an excellent <a href=\"https:\/\/userpilot.com\/blog\/usability-vs-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">user experience<\/a> and ease of use without sacrificing the quality or security of the video calls.<\/p>\n<blockquote><p><em>Zoom focused on delivering reliable, high-quality video conferencing that was easy for anyone to use. Their attention to user experience and the value of keeping people connected, regardless of location, has made them a go-to solution.<\/em><\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/zoom-value-based-growth_376ff6a6ce84b036551205f7b643b09e_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/zoom-value-based-growth_376ff6a6ce84b036551205f7b643b09e_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/zoom-value-based-growth_376ff6a6ce84b036551205f7b643b09e_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/zoom-value-based-growth_376ff6a6ce84b036551205f7b643b09e_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/zoom-value-based-growth_376ff6a6ce84b036551205f7b643b09e_800.jpg\" alt=\"Value-based companies: Zoom\" \/><\/picture><figcaption>Value-based companies: Zoom.<\/figcaption><\/figure>\n<h2 id=\"br7af\">How can Userpilot help your SaaS become value-led?<\/h2>\n<p>Userpilot is a product growth platform that can support your transition to the value-based model.<\/p>\n<h3 id=\"7ggde\">Collect and analyze customer feedback frequently<\/h3>\n<p>Userpilot&#8217;s feedback capabilities allow teams to gather<a href=\"https:\/\/userpilot.com\/blog\/b2b-customer-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer insights<\/a> and requests to inform product development and <a href=\"https:\/\/userpilot.com\/blog\/ux-improvements\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve user experience<\/a>.<\/p>\n<p>Creating the in-app surveys is <a href=\"https:\/\/userpilot.com\/blog\/intuitive-product-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">intuitive <\/a>thanks to the template library and visual editor. Once the survey is ready, you can trigger it for a particular user segment, either at a specific time or contextually, for example, when they engage with a feature.<\/p>\n<p>There&#8217;s also the feedback widget for collecting <a href=\"https:\/\/userpilot.com\/blog\/active-vs-passive-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">passive feedback<\/a> whenever the user feels the need to submit it.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/ces-survey-value-based-growth_e57df72d85279feda1b34bde2da928af_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/ces-survey-value-based-growth_e57df72d85279feda1b34bde2da928af_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/ces-survey-value-based-growth_e57df72d85279feda1b34bde2da928af_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/ces-survey-value-based-growth_e57df72d85279feda1b34bde2da928af_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/ces-survey-value-based-growth_e57df72d85279feda1b34bde2da928af_800.jpg\" alt=\"CES survey in Userpilot\" \/><\/picture><figcaption>CES survey in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"64rsi\">Analyze customer behavior data in-app<\/h3>\n<p>Userpilot helps teams make <a href=\"https:\/\/userpilot.com\/blog\/data-driven-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">data-driven<\/a> decisions on how to deliver more value with its <a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics <\/a>features. For example, you can use it to identify the most valuable features for different user segments.<\/p>\n<p>The analytics features like Funnels and <a href=\"https:\/\/userpilot.com\/blog\/userpilot-paths\/\">Paths <\/a>can also help you spot and remove <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction <\/a>from the user journey. This is to help customers reach value in less time.<\/p>\n<p>Finally, you can use Userpilot to track all your value-based product metrics from one <a href=\"https:\/\/userpilot.com\/blog\/product-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard <\/a>which you can customize to fit your needs.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot-value-based-growth_7acfb0c70e51768a10259691a117b9f2_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot-value-based-growth_7acfb0c70e51768a10259691a117b9f2_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot-value-based-growth_7acfb0c70e51768a10259691a117b9f2_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot-value-based-growth_7acfb0c70e51768a10259691a117b9f2_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot-value-based-growth_7acfb0c70e51768a10259691a117b9f2_800.jpg\" alt=\"Funnel analysis in Userpilot\" \/><\/picture><figcaption>Funnel analysis in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"37s42\">Conduct product experiments to measure behavior changes<\/h3>\n<p>Userpilor offers you tools to run <a href=\"https:\/\/userpilot.com\/blog\/product-experiments-saas-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">experiments<\/a>.<\/p>\n<p>This includes<a href=\"https:\/\/userpilot.com\/blog\/multivariate-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\"> A\/B and multivariate tests<\/a> which allow you to compare the performance of different in-app experiences, like <a href=\"https:\/\/userpilot.com\/blog\/onboarding-flow-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding flows<\/a>.<\/p>\n<p>You can also use it to run <a href=\"https:\/\/userpilot.com\/blog\/fake-door-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">fake door tests<\/a> to validate feature ideas and determine how <a href=\"https:\/\/userpilot.com\/blog\/willingness-to-pay\/\" target=\"_blank\" rel=\"noopener noreferrer\">willing users are to pay <\/a>for them.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/ab-testing-value-based-growth_c06f2d9316105ff7756a1f6c59b7f6cd_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/ab-testing-value-based-growth_c06f2d9316105ff7756a1f6c59b7f6cd_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/ab-testing-value-based-growth_c06f2d9316105ff7756a1f6c59b7f6cd_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/ab-testing-value-based-growth_c06f2d9316105ff7756a1f6c59b7f6cd_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/ab-testing-value-based-growth_c06f2d9316105ff7756a1f6c59b7f6cd_800.jpg\" alt=\"A\/B test results in Userpilot\" \/><\/picture><figcaption>A\/B test results in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"b9n4u\">Conclusion<\/h2>\n<p>The value-based growth strategy serves both customers and companies by building valuable products that help customers grow their businesses.<\/p>\n<p>If you&#8217;d like to learn more about Userpilot and how to use it to deliver more value to your customers, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo!<\/a><\/p>\n<div class=\"container-banner-userpilot\" style=\"border: 1px solid #dadada; border-radius: 5px;\">\n<div class=\"wrapper-banner-userpilot\">\n<div>\n<p><img decoding=\"async\" class=\"fav-icon-banner-userpilot\" src=\"https:\/\/userpilot-website-assets.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2023\/11\/06101950\/usp-fav-dark.png\" \/><\/p>\n<h3>Try Userpilot and Take Your Product Growth to the Next Level<\/h3>\n<div class=\"banner-userpilot-button-icon\">\n<p><a class=\"banner-userpilot-button\" href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\">Get a Demo<\/a><\/p>\n<ul>\n<li>14 Day Trial<\/li>\n<li>No Credit Card Required<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"image-banner-userpilot\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/01\/userpilot-features-preview.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Value-based growth is a strategy with customer value as the main growth driver. The more value you provide to customers, for example, by creating new products or improving existing ones, the more growth they experience. And so does your company and all its stakeholders, like shareholders or employees.<\/p>\n","protected":false},"author":56,"featured_media":183769,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[210,1052,5740,292,124,1149],"class_list":["post-183767","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-customer-education","tag-customer-perceived-value","tag-customer-value","tag-product-growth","tag-product-led-growth","tag-value-realization"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Value-Based Growth in SaaS: Definition, Strategies, &amp; Examples<\/title>\n<meta name=\"description\" content=\"Learn about value-based growth: What it is, how to implement it, and which companies do it well, and how to use Userpilot to deliver more value.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/value-based-growth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Value-Based Growth in SaaS: Definition, Strategies, &amp; Examples\" \/>\n<meta property=\"og:description\" content=\"Learn about value-based growth: What it is, how to implement it, and which companies do it well, and how to use Userpilot to deliver more value.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/value-based-growth\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-04-30T11:20:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-05-07T18:44:24+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/value-based-growth-in-saas-definition-strategies-and-examples_d05b4c20e81655f4d2dc089417f33cd9_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Saffa Faisal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saffa Faisal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/value-based-growth\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/value-based-growth\/\"},\"author\":{\"name\":\"Saffa Faisal\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5c50b3bd5418ac8167f909e10a6dc1da\"},\"headline\":\"Value-Based Growth in SaaS: Definition, Strategies, and Examples\",\"datePublished\":\"2024-04-30T11:20:32+00:00\",\"dateModified\":\"2025-05-07T18:44:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/value-based-growth\/\"},\"wordCount\":2119,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/value-based-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/value-based-growth-in-saas-definition-strategies-and-examples_d05b4c20e81655f4d2dc089417f33cd9_2000.png\",\"keywords\":[\"Customer Education\",\"customer perceived value\",\"customer value\",\"product growth\",\"product led growth\",\"value realization\"],\"articleSection\":[\"Growth\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/value-based-growth\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/value-based-growth\/\",\"url\":\"https:\/\/userpilot.com\/blog\/value-based-growth\/\",\"name\":\"Value-Based Growth in SaaS: Definition, Strategies, & Examples\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/value-based-growth\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/value-based-growth\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/value-based-growth-in-saas-definition-strategies-and-examples_d05b4c20e81655f4d2dc089417f33cd9_2000.png\",\"datePublished\":\"2024-04-30T11:20:32+00:00\",\"dateModified\":\"2025-05-07T18:44:24+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5c50b3bd5418ac8167f909e10a6dc1da\"},\"description\":\"Learn about value-based growth: What it is, how to implement it, and which companies do it well, and how to use Userpilot to deliver more value.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/userpilot.com\/blog\/value-based-growth\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/userpilot.com\/blog\/value-based-growth\/#primaryimage\",\"url\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/value-based-growth-in-saas-definition-strategies-and-examples_d05b4c20e81655f4d2dc089417f33cd9_2000.png\",\"contentUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/value-based-growth-in-saas-definition-strategies-and-examples_d05b4c20e81655f4d2dc089417f33cd9_2000.png\",\"width\":1876,\"height\":1228,\"caption\":\"Value-Based Growth in SaaS: Definition, Strategies, and Examples cover\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/userpilot.com\/blog\/#website\",\"url\":\"https:\/\/userpilot.com\/blog\/\",\"name\":\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/userpilot.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5c50b3bd5418ac8167f909e10a6dc1da\",\"name\":\"Saffa Faisal\",\"url\":\"https:\/\/userpilot.com\/blog\/author\/saffa\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Value-Based Growth in SaaS: Definition, Strategies, & Examples","description":"Learn about value-based growth: What it is, how to implement it, and which companies do it well, and how to use Userpilot to deliver more value.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/userpilot.com\/blog\/value-based-growth\/","og_locale":"en_US","og_type":"article","og_title":"Value-Based Growth in SaaS: Definition, Strategies, & Examples","og_description":"Learn about value-based growth: What it is, how to implement it, and which companies do it well, and how to use Userpilot to deliver more value.","og_url":"https:\/\/userpilot.com\/blog\/value-based-growth\/","og_site_name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","article_published_time":"2024-04-30T11:20:32+00:00","article_modified_time":"2025-05-07T18:44:24+00:00","og_image":[{"width":1876,"height":1228,"url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/value-based-growth-in-saas-definition-strategies-and-examples_d05b4c20e81655f4d2dc089417f33cd9_2000.png","type":"image\/png"}],"author":"Saffa Faisal","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Saffa Faisal","Est. reading time":"11 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/userpilot.com\/blog\/value-based-growth\/#article","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/value-based-growth\/"},"author":{"name":"Saffa Faisal","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5c50b3bd5418ac8167f909e10a6dc1da"},"headline":"Value-Based Growth in SaaS: Definition, Strategies, and Examples","datePublished":"2024-04-30T11:20:32+00:00","dateModified":"2025-05-07T18:44:24+00:00","mainEntityOfPage":{"@id":"https:\/\/userpilot.com\/blog\/value-based-growth\/"},"wordCount":2119,"commentCount":0,"image":{"@id":"https:\/\/userpilot.com\/blog\/value-based-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/value-based-growth-in-saas-definition-strategies-and-examples_d05b4c20e81655f4d2dc089417f33cd9_2000.png","keywords":["Customer Education","customer perceived value","customer value","product growth","product led growth","value realization"],"articleSection":["Growth"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/userpilot.com\/blog\/value-based-growth\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/userpilot.com\/blog\/value-based-growth\/","url":"https:\/\/userpilot.com\/blog\/value-based-growth\/","name":"Value-Based Growth in SaaS: Definition, Strategies, & Examples","isPartOf":{"@id":"https:\/\/userpilot.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/userpilot.com\/blog\/value-based-growth\/#primaryimage"},"image":{"@id":"https:\/\/userpilot.com\/blog\/value-based-growth\/#primaryimage"},"thumbnailUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/value-based-growth-in-saas-definition-strategies-and-examples_d05b4c20e81655f4d2dc089417f33cd9_2000.png","datePublished":"2024-04-30T11:20:32+00:00","dateModified":"2025-05-07T18:44:24+00:00","author":{"@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5c50b3bd5418ac8167f909e10a6dc1da"},"description":"Learn about value-based growth: What it is, how to implement it, and which companies do it well, and how to use Userpilot to deliver more value.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/userpilot.com\/blog\/value-based-growth\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/userpilot.com\/blog\/value-based-growth\/#primaryimage","url":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/value-based-growth-in-saas-definition-strategies-and-examples_d05b4c20e81655f4d2dc089417f33cd9_2000.png","contentUrl":"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/04\/value-based-growth-in-saas-definition-strategies-and-examples_d05b4c20e81655f4d2dc089417f33cd9_2000.png","width":1876,"height":1228,"caption":"Value-Based Growth in SaaS: Definition, Strategies, and Examples cover"},{"@type":"WebSite","@id":"https:\/\/userpilot.com\/blog\/#website","url":"https:\/\/userpilot.com\/blog\/","name":"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/userpilot.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5c50b3bd5418ac8167f909e10a6dc1da","name":"Saffa Faisal","url":"https:\/\/userpilot.com\/blog\/author\/saffa\/"}]}},"_links":{"self":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/183767","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/users\/56"}],"replies":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/comments?post=183767"}],"version-history":[{"count":4,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/183767\/revisions"}],"predecessor-version":[{"id":270976,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/posts\/183767\/revisions\/270976"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media\/183769"}],"wp:attachment":[{"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/media?parent=183767"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/categories?post=183767"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/userpilot.com\/blog\/wp-json\/wp\/v2\/tags?post=183767"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}