{"id":186181,"date":"2024-05-14T16:58:14","date_gmt":"2024-05-14T16:58:14","guid":{"rendered":"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/"},"modified":"2026-04-10T10:37:29","modified_gmt":"2026-04-10T10:37:29","slug":"userpilot-custom-analytics-dashboards","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/","title":{"rendered":"How to Use Userpilot Custom Analytics Dashboards to Extract Actionable Insights"},"content":{"rendered":"<p>Are you wondering how the new <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> custom analytics dashboards can help you drive product growth?<\/p>\n<p>If so, you&#8217;re in the right place!<\/p>\n<p>In this article, you will learn about the main benefits of custom <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics <\/a>dashboards and how to create them in Userpilot.<\/p>\n<h2 id=\"v9mf\">What is the Userpilot custom analytics dashboards feature?<\/h2>\n<p>Until recently, Userpilot customers had access to 4 pre-built analytics dashboards: Product Usage,<a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> New User Activation<\/a>, Core Feature Engagement, and <a href=\"https:\/\/userpilot.com\/blog\/best-user-retention-tools-and-software-to-keep-more-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">User Retention<\/a>.<\/p>\n<p>They were an excellent aid to product teams trying to optimize these metrics.<\/p>\n<p>And now things have gotten so much better.<\/p>\n<p>You can create your custom dashboards, populate them with data of interest, customize how it&#8217;s visualized, and filter them to zero in on specific <a href=\"https:\/\/userpilot.com\/blog\/in-app-events\/\" target=\"_blank\" rel=\"noopener noreferrer\">events <\/a>or user segments.<\/p>\n<p>Userpilot is a robust <a href=\"https:\/\/userpilot.com\/blog\/introducing-userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics tool<\/a> so you can use its own data. Or leverage <a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">integrations <\/a>to import it from 3rd party apps, like Google Analytics 4 or Google Tag Manager.<\/p>\n<h2 id=\"9mfst\">Why use Userpilot custom analytics dashboards?<\/h2>\n<p>Let&#8217;s unpack 3 main reasons why you might need the new custom analytics dashboards.<\/p>\n<h3 id=\"fa53u\">View all important product analytics metrics in one place<\/h3>\n<p>Picture this: you want to optimize your <a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer expansion <\/a>initiatives to grow revenue. To do so, you head to a dashboard where you can see all relevant <a href=\"https:\/\/userpilot.com\/blog\/product-management-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">metrics<\/a>. No switching between tools or <a href=\"https:\/\/userpilot.com\/blog\/performance-reporting\/\" target=\"_blank\" rel=\"noopener noreferrer\">reports<\/a>. Everything in one place.<\/p>\n<p>Wouldn&#8217;t it be handy?<\/p>\n<p>The new custom analytics dashboards allow you to do just that. So that you can monitor the data in real-time and never miss important <a href=\"https:\/\/userpilot.com\/blog\/saas-user-onboarding-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">insights<\/a>.<\/p>\n<h3 id=\"ectlh\">Customize the dashboards for different stakeholders<\/h3>\n<p>Teams across your organization focus on different aspects of product <a href=\"https:\/\/userpilot.com\/blog\/performance-reporting-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">performance<\/a>. This means they need different data to make <a href=\"https:\/\/userpilot.com\/blog\/data-led\/\" target=\"_blank\" rel=\"noopener noreferrer\">informed <\/a>decisions. For example, the <a href=\"https:\/\/userpilot.com\/blog\/product-team-structure\/\" target=\"_blank\" rel=\"noopener noreferrer\">product team <\/a>needs access to the product usage data, while the <a href=\"https:\/\/userpilot.com\/blog\/customer-success-roles\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer success team <\/a>may be interested in the onboarding stats.<\/p>\n<p>Senior <a href=\"https:\/\/userpilot.com\/blog\/product-leadership\/\" target=\"_blank\" rel=\"noopener noreferrer\">leadership<\/a>, on the other hand, may not need detailed breakdowns but a high-level overview of key metrics.<\/p>\n<p>Guess what?<\/p>\n<p>With the custom dashboard functionality, you can create bespoke dashboards for all of them. And easily share them with relevant stakeholders to foster<a href=\"https:\/\/userpilot.com\/blog\/data-democratization\/\" target=\"_blank\" rel=\"noopener noreferrer\"> data democratization<\/a>, break up <a href=\"https:\/\/userpilot.com\/blog\/data-silos\/\" target=\"_blank\" rel=\"noopener noreferrer\">silos<\/a>, and improve cross-functional alignment.<\/p>\n<h3 id=\"2a9i1\">Tailor the dashboard to align with evolving business goals<\/h3>\n<p>As your business and <a href=\"https:\/\/userpilot.com\/blog\/product-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">product goals <\/a>change, so does the data you need to track.<\/p>\n<p>With custom dashboards, you can remove irrelevant data so that it doesn&#8217;t distract you from what matters.<\/p>\n<p>And you can add new metrics and <a href=\"https:\/\/userpilot.com\/blog\/performance-reporting\/\" target=\"_blank\" rel=\"noopener noreferrer\">reports <\/a>by dropping them onto the dashboard and moving them wherever it suits you best.<\/p>\n<h2 id=\"1j61a\">How to create a custom dashboard in Userpilot?<\/h2>\n<p>Convinced the custom <a href=\"https:\/\/userpilot.com\/blog\/saas-kpi-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboards <\/a>are a valuable addition to <a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot capabilities<\/a>?<\/p>\n<p>Great!<\/p>\n<p>Let me show you how to build them in two ways.<\/p>\n<h3 id=\"8ljbe\">Create from a template<\/h3>\n<p>One option is to build a <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard <\/a>from a template.<\/p>\n<p>Currently, there are 3 templates to choose from:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/freemium-free-trial-jana-frejova-spendesk\/\" target=\"_blank\" rel=\"noopener noreferrer\">Free trial <\/a>to paid conversion.<\/li>\n<li>Feature engagement.<\/li>\n<li>Expansion <a href=\"https:\/\/userpilot.com\/blog\/how-to-generate-revenue-with-customer-expansion-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">revenue <\/a>&amp; upgrades.<\/li>\n<\/ul>\n<p><strong>Step 1. <\/strong>Log into your Userpilot account.<\/p>\n<p><strong>Step 2. <\/strong>Navigate to <strong>Dashboards<\/strong> in the sidebar menu and click the <strong>Create New<\/strong> button at the bottom.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0101-userpilot-custom-analytics-dashboards_dead6462496d9bee5eecf69fba8c2ddb_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0101-userpilot-custom-analytics-dashboards_dead6462496d9bee5eecf69fba8c2ddb_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0101-userpilot-custom-analytics-dashboards_dead6462496d9bee5eecf69fba8c2ddb_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0101-userpilot-custom-analytics-dashboards_dead6462496d9bee5eecf69fba8c2ddb_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0101-userpilot-custom-analytics-dashboards_dead6462496d9bee5eecf69fba8c2ddb_800.png\" alt=\"Step 2: Choose Create New from the Dashboards menu\" \/><\/picture><figcaption>Choose Create New from the Dashboards menu.<\/figcaption><\/figure>\n<p><strong>Step 3. <\/strong>On the screen, choose <strong>Start From A Template.<\/strong><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0201-userpilot-custom-analytics-dashboards_0f751e41f517b654d55b51530fd5c4c3_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0201-userpilot-custom-analytics-dashboards_0f751e41f517b654d55b51530fd5c4c3_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0201-userpilot-custom-analytics-dashboards_0f751e41f517b654d55b51530fd5c4c3_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0201-userpilot-custom-analytics-dashboards_0f751e41f517b654d55b51530fd5c4c3_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0201-userpilot-custom-analytics-dashboards_0f751e41f517b654d55b51530fd5c4c3_800.png\" alt=\"Step 3: Click Start From a Template\" \/><\/picture><figcaption>Click Start From a Template.<\/figcaption><\/figure>\n<p><strong>Step 4. <\/strong>From the box, <strong>pick one of the 3 templates<\/strong>. I chose the Feature Engagement template for this article.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0301-userpilot-custom-analytics-dashboards_5205d8e26c20bd2311e20d74b17e8ad1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0301-userpilot-custom-analytics-dashboards_5205d8e26c20bd2311e20d74b17e8ad1_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0301-userpilot-custom-analytics-dashboards_5205d8e26c20bd2311e20d74b17e8ad1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0301-userpilot-custom-analytics-dashboards_5205d8e26c20bd2311e20d74b17e8ad1_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0301-userpilot-custom-analytics-dashboards_5205d8e26c20bd2311e20d74b17e8ad1_800.png\" alt=\"Step 4: Pick the template\" \/><\/picture><figcaption>Pick the template.<\/figcaption><\/figure>\n<p><strong>Step 5. <\/strong>Select the <strong>Feature event<\/strong> to track, so that Userpilot can <a href=\"https:\/\/userpilot.com\/blog\/data-visualization-ux-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">visualize <\/a>the right data for you. For example, Invoices.<\/p>\n<p>In the Free Trial to Paid Conversion template, you have to choose the Sign-up and Trial Conversion events, and for the Expansion Revenue one &#8211; the Upgrade Event.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0401-userpilot-custom-analytics-dashboards_395de5bf3509e778ab6ef3a60e109623_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0401-userpilot-custom-analytics-dashboards_395de5bf3509e778ab6ef3a60e109623_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0401-userpilot-custom-analytics-dashboards_395de5bf3509e778ab6ef3a60e109623_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0401-userpilot-custom-analytics-dashboards_395de5bf3509e778ab6ef3a60e109623_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0401-userpilot-custom-analytics-dashboards_395de5bf3509e778ab6ef3a60e109623_800.png\" alt=\"Step 5: Add an event \" \/><\/picture><figcaption>Add an event.<\/figcaption><\/figure>\n<p><strong>Step 6. <\/strong>The dashboard is ready. Customize it by changing the size of the widgets, grouping related metrics, or adding and removing reports.<\/p>\n<p>You can also filter the data by User and Company properties or Segments, and timeframe.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/step0501-userpilot-custom-analytics-dashboards_9d518694e8a05cb28dc596d727ae2c58_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/step0501-userpilot-custom-analytics-dashboards_9d518694e8a05cb28dc596d727ae2c58_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/step0501-userpilot-custom-analytics-dashboards_9d518694e8a05cb28dc596d727ae2c58_800.png\" alt=\"Step 6: Customize your dashboard\" \/><\/picture><figcaption>Customize your dashboard.<\/figcaption><\/figure>\n<h3 id=\"29mpa\">Create from scratch<\/h3>\n<p>If none of the 3 templates fits your needs, you can create a new dashboard from scratch.<\/p>\n<p>Here&#8217;s how:<\/p>\n<p><strong>Step 1. <\/strong>Follow steps 1 and 2 above.<\/p>\n<p><strong>Step 2. <\/strong>Instead of Start From a Template, click <strong>+ Add Content.<\/strong><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0102-userpilot-custom-analytics-dashboards_ce67c4bc607e63361c976b4f02e9183b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0102-userpilot-custom-analytics-dashboards_ce67c4bc607e63361c976b4f02e9183b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0102-userpilot-custom-analytics-dashboards_ce67c4bc607e63361c976b4f02e9183b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0102-userpilot-custom-analytics-dashboards_ce67c4bc607e63361c976b4f02e9183b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0102-userpilot-custom-analytics-dashboards_ce67c4bc607e63361c976b4f02e9183b_800.png\" alt=\"Step 2: Click Add Content\" \/><\/picture><figcaption>Click + Add Content.<\/figcaption><\/figure>\n<p><strong>Step 3. <\/strong>Choose the reports you want to add to the dashboard.<\/p>\n<p>There are 6 options here:<\/p>\n<ul>\n<li><strong>Existing report<\/strong>: one of the analytics reports you&#8217;ve saved before (Trends, Funnels, Paths, Retention).<\/li>\n<li><strong>Text block<\/strong>: a text field, for instance, to explain the purpose of the dashboard.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/data-analytics-trends\/https:\/\/userpilot.com\/blog\/data-analytics-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">Trends<\/a><\/strong>: a report visualizing data sets as graphs. It allows you to monitor changes over time, spot seasonal trends, or identify <a href=\"https:\/\/userpilot.com\/blog\/correlation-vs-causation\/\" target=\"_blank\" rel=\"noopener noreferrer\">correlations <\/a>between metrics.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/how-to-perform-funnel-analysis-in-userpilot\/\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel<\/a><\/strong>: this report enables you to analyze conversion rates at key user journey stages. For example, you can use it to identify <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\">friction <\/a>or drop-off points.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/userpilot-paths\/\" target=\"_blank\" rel=\"noopener noreferrer\">Paths<\/a><\/strong>: this report allows you to visualize all user <a href=\"https:\/\/userpilot.com\/blog\/customer-interactions-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactions <\/a>with the product. The insights can help you find happy paths or diagnose why users fail to convert.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/cohort-retention-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Retention<\/a><\/strong>: a report visualizing how many users continue using the product over a period of time, <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">cohort <\/a>by cohort. It helps you understand how long users stay active so you can engage them proactively to <a href=\"https:\/\/userpilot.com\/blog\/churn-prevention-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">prevent churn<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0202-userpilot-custom-analytics-dashboards_745ec9353075da806efeafbc37f15098_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0202-userpilot-custom-analytics-dashboards_745ec9353075da806efeafbc37f15098_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0202-userpilot-custom-analytics-dashboards_745ec9353075da806efeafbc37f15098_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0202-userpilot-custom-analytics-dashboards_745ec9353075da806efeafbc37f15098_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0202-userpilot-custom-analytics-dashboards_745ec9353075da806efeafbc37f15098_800.png\" alt=\"Step 3: Choose the report type for your dashboard\" \/><\/picture><figcaption>Choose the report type for your dashboard.<\/figcaption><\/figure>\n<p><strong>Step 4. <\/strong>If you want to populate the <a href=\"https:\/\/userpilot.com\/blog\/product-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard <\/a>with an existing report, pick one from the list.<\/p>\n<p>If it&#8217;s a brand new report, set it up as if it were a standalone report by choosing events, setting filters, etc. Repeat the process until you have all the reports in place &#8211; up to 30 of them.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0302-userpilot-custom-analytics-dashboards_49aafc278e2e76b8ba5e4e16ff5d74a1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0302-userpilot-custom-analytics-dashboards_49aafc278e2e76b8ba5e4e16ff5d74a1_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0302-userpilot-custom-analytics-dashboards_49aafc278e2e76b8ba5e4e16ff5d74a1_800.png 1x, https:\/\/images.storychief.com\/account_6827\/step0302-userpilot-custom-analytics-dashboards_49aafc278e2e76b8ba5e4e16ff5d74a1_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/step0302-userpilot-custom-analytics-dashboards_49aafc278e2e76b8ba5e4e16ff5d74a1_800.png\" alt=\"Step 4: Add content to the dashboard\" \/><\/picture><figcaption>Add content to the dashboard.<\/figcaption><\/figure>\n<p><strong>Step 5. <\/strong>Customize the appearance of your reports, just like in Step 6 above.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/step0402-userpilot-custom-analytics-dashboards_820cd66c3bf0e1ddbd9c8edac86095cd_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/step0402-userpilot-custom-analytics-dashboards_820cd66c3bf0e1ddbd9c8edac86095cd_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/step0402-userpilot-custom-analytics-dashboards_820cd66c3bf0e1ddbd9c8edac86095cd_800.png\" alt=\"Step 5: Customize the dashboard\" \/><\/picture><figcaption>Customize the dashboard.<\/figcaption><\/figure>\n<h2 id=\"6vo0a\">How can companies leverage Userpilot&#8217;s custom analytics dashboard feature?<\/h2>\n<p>Let&#8217;s wrap up by looking at a few use cases of the custom analytics dashboards in Userpilot.<\/p>\n<h3 id=\"cs84a\">Optimize the free trial to paid conversion rate<\/h3>\n<p>Free trial conversions are essential for <a href=\"https:\/\/userpilot.com\/blog\/product-led-organization\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-led companies<\/a>. That&#8217;s when the money starts coming in.<\/p>\n<p>Thanks to Userpilot&#8217;s advanced <a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics <\/a>capabilities, you can track custom events linked to conversions. And display such metrics as signup and conversion event count, the <a href=\"https:\/\/userpilot.com\/blog\/free-trial-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rate<\/a>, and time to convert in one dashboard.<\/p>\n<p>You can also visualize <a href=\"https:\/\/userpilot.com\/blog\/data-analytics-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">trends <\/a>in the data sets over time to evaluate the impact of changes.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/conversion-userpilot-custom-analytics-dashboards_b9572cd5619a4893ebfa9927cc358c0a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/conversion-userpilot-custom-analytics-dashboards_b9572cd5619a4893ebfa9927cc358c0a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/conversion-userpilot-custom-analytics-dashboards_b9572cd5619a4893ebfa9927cc358c0a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/conversion-userpilot-custom-analytics-dashboards_b9572cd5619a4893ebfa9927cc358c0a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/conversion-userpilot-custom-analytics-dashboards_b9572cd5619a4893ebfa9927cc358c0a_800.png\" alt=\"Userpilot custom analytics dashboards: Free trial to Paid Conversions\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot <\/a>custom analytics dashboards: free trial to paid conversions.<\/figcaption><\/figure>\n<h3 id=\"ahqao\">Monitor the performance of the onboarding process<\/h3>\n<p>One way to improve your free-to-paid conversions is by streamlining the user <a href=\"https:\/\/userpilot.com\/blog\/saas-onboarding-process-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding process<\/a>. A dashboard displaying onboarding-related data can help.<\/p>\n<p>For example, adding a <a href=\"https:\/\/userpilot.com\/blog\/funnel-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel report<\/a> to the dashboard can help identify the steps in the process where users tend to <a href=\"https:\/\/userpilot.com\/blog\/drop-off-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">drop off<\/a>, while path analysis will shed light on what they do before it happens.<\/p>\n<p>Once you optimize a specific <a href=\"https:\/\/userpilot.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoint<\/a>, you can track the onboarding completion rate to evaluate the impact.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/onboarding-userpilot-custom-analytics-dashboards_b63c6104734af692d5419e2fb0a17dd7.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/onboarding-userpilot-custom-analytics-dashboards_b63c6104734af692d5419e2fb0a17dd7.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/onboarding-userpilot-custom-analytics-dashboards_b63c6104734af692d5419e2fb0a17dd7.gif\" alt=\"Userpilot custom analytics dashboards: Onboarding\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot <\/a>custom analytics dashboards: onboarding.<\/figcaption><\/figure>\n<h3 id=\"50dc8\">Observe the user behavior of different segments<\/h3>\n<p>As mentioned, you can filter the data feeding into your dashboard by <a href=\"https:\/\/userpilot.com\/blog\/product-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segment<\/a>. Thanks to that, you can <a href=\"https:\/\/userpilot.com\/blog\/user-behavioral-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">analyze data about their behavior<\/a> in more depth.<\/p>\n<p>For example, you could create a dedicated dashboard for your <a href=\"https:\/\/userpilot.com\/blog\/nps-detractors-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS detractors<\/a> to identify the reasons for their <a href=\"https:\/\/userpilot.com\/blog\/customer-dissatisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">dissatisfaction <\/a>and opportunities to improve their experience.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/engagement-userpilot-custom-analytics-dashboards_b566108faeb7bc02da1882d3efc680e9.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/engagement-userpilot-custom-analytics-dashboards_b566108faeb7bc02da1882d3efc680e9.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/engagement-userpilot-custom-analytics-dashboards_b566108faeb7bc02da1882d3efc680e9.gif\" alt=\"Userpilot custom analytics dashboards: Feature engagement\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot <\/a>custom analytics dashboards: segmentation in the dashboard.<\/figcaption><\/figure>\n<h3 id=\"cd20c\">Monitor user interactions that lead to churn<\/h3>\n<p>A custom dashboard can also help you <a href=\"https:\/\/userpilot.com\/blog\/churn-prediction\/\" target=\"_blank\" rel=\"noopener noreferrer\">predict user churn<\/a>.<\/p>\n<p>By adding a <a href=\"https:\/\/userpilot.com\/blog\/cohort-retention-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">retention report<\/a> to the dashboard, you can analyze when users tend to churn and measure the impact of your <a href=\"https:\/\/userpilot.com\/blog\/customer-retention-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention strategies<\/a>. You can then slice and dice the data further with path and funnel reports to identify user behaviors leading to user churn.<\/p>\n<p>You could then create a custom event that combines all these actions, and track it as one in a <a href=\"https:\/\/userpilot.com\/blog\/data-analytics-charts\/\" target=\"_blank\" rel=\"noopener noreferrer\">graph<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/churn-userpilot-custom-analytics-dashboards_5744f9f9da515a59639d8a0d9d1f095e.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/churn-userpilot-custom-analytics-dashboards_5744f9f9da515a59639d8a0d9d1f095e.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/churn-userpilot-custom-analytics-dashboards_5744f9f9da515a59639d8a0d9d1f095e.gif\" alt=\"Userpilot custom analytics dashboards: Churn prevention\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot <\/a>custom analytics dashboards: churn prevention.<\/figcaption><\/figure>\n<h3 id=\"cd5sv\">Track expansion revenue over time<\/h3>\n<p>Expansion revenue, for example from <a href=\"https:\/\/userpilot.com\/blog\/upselling-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">upsells <\/a>and cross-sells, is an indication of how successfully you <a href=\"https:\/\/userpilot.com\/blog\/satisfy-customer-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfy customer needs<\/a> and how compelling your value proposition is. And it has a massive impact on your cash flow and profitability. No wonder it&#8217;s a priority for SaaS teams.<\/p>\n<p>In your dashboard, you can track upgrade trends and analyze user behavior before and after the upgrades to optimize your <a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">account expansion<\/a> efforts.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/expansion-userpilot-custom-analytics-dashboards_6c739e7a27a7c0a24faf299700483830_800.png 1x, https:\/\/images.storychief.com\/account_6827\/expansion-userpilot-custom-analytics-dashboards_6c739e7a27a7c0a24faf299700483830_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/expansion-userpilot-custom-analytics-dashboards_6c739e7a27a7c0a24faf299700483830_800.png 1x, https:\/\/images.storychief.com\/account_6827\/expansion-userpilot-custom-analytics-dashboards_6c739e7a27a7c0a24faf299700483830_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/expansion-userpilot-custom-analytics-dashboards_6c739e7a27a7c0a24faf299700483830_800.png\" alt=\"Userpilot custom analytics dashboards: Expansion revenue\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot <\/a>custom analytics dashboards: Expansion revenue.<\/figcaption><\/figure>\n<h2 id=\"5vgak\">Conclusion<\/h2>\n<p>The Userpilot custom analytics dashboards make its analytics features even more powerful. Thanks to them, you can analyze the key metrics from one place, create custom reports for different stakeholders, and easily adjust them for greater flexibility.<\/p>\n<p>If you&#8217;d like to learn more about this functionality and its use cases, <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">book the demo!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Are you wondering how the new Userpilot custom analytics dashboards can help you drive product growth? If so, you&#8217;re in the right place! In this article, you will learn about the main benefits of custom product analytics dashboards and how to create them in Userpilot.<\/p>\n","protected":false},"author":56,"featured_media":186183,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[1751,5151,330,6103,346,292,428],"class_list":["post-186181","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-analytics-dashboard","tag-analytics-platform","tag-customer-analytics","tag-onboarding-dashboard","tag-product-analytics","tag-product-growth","tag-user-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use Userpilot Custom Analytics Dashboards for Actionable Insights<\/title>\n<meta name=\"description\" content=\"Learn about Userpilot&#039;s custom analytics dashboards. Their benefits, use cases, and how to create them for better-informed decision-making.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Userpilot Custom Analytics Dashboards for Actionable Insights\" \/>\n<meta property=\"og:description\" content=\"Learn about Userpilot&#039;s custom analytics dashboards. Their benefits, use cases, and how to create them for better-informed decision-making.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-05-14T16:58:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-10T10:37:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-use-userpilot-custom-analytics-dashboards-to-extract-actionable-insights_9561efbfca97903c5720a63d50682904_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Saffa Faisal\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Saffa Faisal\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"10 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/\"},\"author\":{\"name\":\"Saffa Faisal\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5c50b3bd5418ac8167f909e10a6dc1da\"},\"headline\":\"How to Use Userpilot Custom Analytics Dashboards to Extract Actionable Insights\",\"datePublished\":\"2024-05-14T16:58:14+00:00\",\"dateModified\":\"2026-04-10T10:37:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/\"},\"wordCount\":1421,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-use-userpilot-custom-analytics-dashboards-to-extract-actionable-insights_9561efbfca97903c5720a63d50682904_2000.png\",\"keywords\":[\"analytics dashboard\",\"analytics platform\",\"customer analytics\",\"onboarding dashboard\",\"product analytics\",\"product growth\",\"user analytics\"],\"articleSection\":[\"UX Analytics\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/\",\"url\":\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/\",\"name\":\"How to Use Userpilot Custom Analytics Dashboards for Actionable Insights\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/05\/how-to-use-userpilot-custom-analytics-dashboards-to-extract-actionable-insights_9561efbfca97903c5720a63d50682904_2000.png\",\"datePublished\":\"2024-05-14T16:58:14+00:00\",\"dateModified\":\"2026-04-10T10:37:29+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5c50b3bd5418ac8167f909e10a6dc1da\"},\"description\":\"Learn about Userpilot's custom analytics dashboards. 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