What is customer perception?<\/strong><\/h2>\nCustomer perception is the impression that users have about a brand or product based on their interactions, experiences, and overall satisfaction. It includes how customers view the quality, value, and reliability of a brand\u2019s offer, and it\u2019s heavily influenced by marketing, word-of-mouth, and personal experiences.<\/p>\n
Positive customer perception can lead to brand loyalty, while negative perception (e.g. poor customer service) can harm a business’s reputation. That\u2019s why any business should aim to manage and influence customer perception to build a strong and favorable brand image.<\/p>\n
Why does customer perception matter?<\/strong><\/h2>\nCustomer perceptions matter because customers can easily switch to alternatives (especially in SaaS), and maintaining a positive perception ensures long-term customer loyalty and retention<\/a>. Additionally, positive perceptions benefit many aspects of your business, including:<\/p>\n\n- Customer retention<\/strong>: Positive perceptions lead to higher customer loyalty<\/a> and reduced churn rates.<\/li>\n
- Brand reputation<\/strong>: Favorable perceptions enhance a company’s image and attract new customers.<\/li>\n
- Competitive advantage<\/strong>: Good perceptions help a SaaS company stand out in a crowded market.<\/li>\n
- Referrals and reviews<\/strong>: Satisfied customers are more likely to recommend the service to others, driving organic growth.<\/li>\n<\/ul>\n
How to measure customer perception<\/strong><\/h2>\nNow, let\u2019s look at different ways to track customer perceptions and see if you need to do something about it:<\/p>\n
Collect customer feedback with in-app surveys<\/strong><\/h3>\nThe best way to learn how your customers perceive your brand is by asking your existing users directly. After all, they\u2019re the ones who experience it.<\/p>\n
For this, you can segment your users<\/a> and trigger contextual in-app surveys <\/a>such as CES (customer effort score<\/a>), customer satisfaction surveys, and NPS surveys<\/a> to understand their points of view. This way, you can collect feedback that\u2019s relevant to their specific needs, improve their product experience, and close the feedback loop<\/a>.<\/p>\nFor example, if you were to ask users about how easy it is to start with your product, here\u2019s the type of survey you\u2019d need to create:<\/p>\n![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/cx-onboarding-experience-question_a8c4eeaadf9565f06a9a0e2b5329ca36_800.png\")
<\/picture>CES survey example.<\/figcaption><\/figure>\nMonitor online reviews and social mentions<\/strong><\/h3>\n85% of consumers<\/a> put their faith in online reviews, and according to HubSpot<\/a>, 60% of consumers believed that customer reviews were either very trustworthy or trustworthy.<\/p>\nHence, it\u2019s very valuable to monitor what people say about your brand in online reviews, social media, and forums. As well as find ways to spread more positive comments online.<\/p>\n
But how do you get customer reviews<\/a>?<\/p>\n\n- Ask users for a review after they\u2019ve finished their onboarding.<\/li>\n
- Allow users to submit feedback when a new feature is out.<\/li>\n
- Use in-app surveys<\/a> or patterns to encourage customers to leave a testimonial or a review.<\/li>\n
- Send an email to loyal customers asking them to leave a review on G2 or Capterra.<\/li>\n<\/ol>\n
![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/userpilot-g2-review_ad4b2703a7ba65594814c830575eea74_800.png\")
<\/picture>G2 review example.<\/figcaption><\/figure>\nTrack behavioral and customer experience data<\/strong><\/h3>\nProduct usage data can help you understand exactly how and why your product is being used. It can pinpoint features that are regularly used and those that are ignored and provide insights for improving customer perception.<\/p>\n
To track it, you can use feature tagging and event-tracking <\/a>to collect data<\/a> on users\u2019 clicks, hovers, or even text input as they use your product. And then, use analytics reports<\/a> to visualize the data and find actionable insights.<\/p>\nFor example, you can use a product management tool to perform path analysis<\/a> and visualize how customers navigate through your product. This way, you can learn what goals they\u2019re trying to achieve, what obstacles they\u2019re facing while using your product, and how you can design a more smooth user experience<\/a>.<\/p>\n![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/power-user-conversion-navigation_cdba30ce17f66a0f98ba4d2919dd38a1_800.png\")
<\/picture>Performing path analysis.<\/figcaption><\/figure>\nConduct interviews for more in-depth insights<\/strong><\/h3>\nInterviewing customers is the only way to understand customer perceptions at a deep level.<\/p>\n
For this, invite current customers to engage in an interview and ask them open-ended questions<\/a> where they can explore their actual feelings and thoughts about your brand.<\/p>\nThe goal is to understand how customers feel, as well as their needs, preferences, pain points, and deep desires. This way, you can adapt your product development, marketing strategies, and the user experience to their needs\u2014and improve their perceptions.<\/p>\n
How to improve and create positive customer perception<\/strong><\/h2>\nOnce you have developed ways to track customer perception, it\u2019s important to know what you can do to improve it.<\/p>\n
Let\u2019s explore 10 strategies that will help you:<\/p>\n
Personalize customer experience across touchpoints<\/strong><\/h3>\nProviding a personalized customer experience<\/a> opens the door to driving more customer success, building customer loyalty<\/a>, and thus creating positive perceptions.<\/p>\nThe best way to do it is by segmenting your user base<\/a> and designing a relevant product experience<\/a> for each.<\/p>\nFor instance, you can use a welcome survey<\/a> to gather information such as the user\u2019s industry, their role within their organization, or their main motivation for using your product. Then craft an onboarding path that addresses their specific jobs-to-be-done (JTBD)<\/a> and responsibilities.<\/p>\n![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/onboarding-flow-settings_717e8ff59c4e40ad46a5a2dddaf294c4_800.png\")
<\/picture>Segmenting users.<\/figcaption><\/figure>\nProvide contextual help with interactive guidance<\/strong><\/h3>\nAnother way to improve customer perception is by triggering contextual help when presenting your product\u2019s core features.<\/p>\n
So instead of showing a generic product tour<\/a> that users are likely to skip, you can trigger an interactive walkthrough<\/a> to provide contextual help when the user needs it.<\/p>\nAs a result, you\u2019ll be able to:<\/p>\n
\n- Hand hold users step by step with progressive onboarding<\/a>.<\/li>\n
- Respond to in-app behavior in real-time<\/a>.<\/li>\n
- Avoid overwhelming users with information they won\u2019t retain.<\/li>\n
- Enhance the user’s learning experience as they can grasp how to use core features while interacting with the product.<\/li>\n<\/ul>\n
![\"customer](\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/attention-insights-flow-example_0821738aaaf22e1f813255489ad6c80f.gif\")
<\/picture>Attention Insight\u2019s interactive walkthrough.<\/figcaption><\/figure>\nDeliver ongoing training to shape how customers perceive your product<\/strong><\/h3>\nEducating customers<\/a> about your product is a constant, never-ending task. But when done well, it will keep users engaged with your app as they find success with it.<\/p>\nThis can involve engaging existing users with educational content<\/a> such as webinars, slideouts, or tutorials and triggering them when relevant. This way, instead of expecting users to learn by themselves, you can provide them with the information they need, when they need it.<\/p>\nFor example, you can invite potential customers to webinars where they can learn more about how to find success with your product. As well as give them access to a great library of webinars where they can learn about any topic whenever they want.<\/p>\n
Utilize gamification when celebrating customer milestones<\/strong><\/h3>\nWith gamification<\/a>, you can provide a more entertaining experience and create positive reinforcement to keep users engaged and have a positive perception of your brand (i.e., an engagement loop<\/a>).<\/p>\nFor this, you can add elements such as badges, daily quests, progress bars<\/a>, and levels for a more exciting onboarding experience\u2014creating a positive loop in the user that makes their path to success more enjoyable.<\/p>\n![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/asana-gamification-example-user-onboarding-best-practices_c3839146a07603249d05a81ce69e5371.gif\")
<\/picture>Asana\u2019s gamified tasks.<\/figcaption><\/figure>\nInform customers about product enhancements via in-app announcements<\/strong><\/h3>\nIn-app notifications are powerful for announcing new features<\/a> and encouraging existing users<\/a> to engage with them.<\/p>\nHowever, notifications<\/a> can be annoying if not done right. That\u2019s why they should be triggered on a segmented audience based on feature engagement, feature requests, or user personas (like in the screenshot below).<\/p>\nFor instance, if you just added a new feature to one of your product\u2019s tools, you can trigger a friendly notification when a user starts using the tool\u2014encouraging them to give it a try.<\/p>\n![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/in-app-notification_45563e26209efd1209fc6d11bd369a3a_800.png\")
<\/picture>Introducing a new feature.<\/figcaption><\/figure>\nLeverage product data and in-app messages to offer proactive support<\/strong><\/h3>\nCustomer data is not only a great way to understand your audience’s pain points, needs, and desires. It\u2019s also a useful way to provide proactive customer service<\/a>.<\/p>\nThis is because you can analyze what\u2019s causing friction, address it, and prevent users from having to search online or reach out to your customer service team.<\/p>\n
You can offer proactive help depending on your feedback collection method, for instance:<\/p>\n
\n- Using funnel analysis<\/a> to see if there\u2019s a substantial drop in engagement during the onboarding process and then make it more user-friendly or interactive.<\/li>\n
- Sending CES surveys<\/a> to understand what features are more challenging to use, then trigger in-app guidance so users won\u2019t feel the need to look for help.<\/li>\n
- Measuring feature usage<\/a> to see if there\u2019s a core feature with low engagement, then work on introducing it to users through hotspots, checklists<\/a>, or an enhanced UI.<\/li>\n<\/ul>\n
As a result, you can solve problems before they happen\u2014creating a positive perception of your product.<\/p>\n![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/build-contextual-help_6767a03c5039bb0b1018543037162e5f_800.png\")
<\/picture>Creating in-app guidance.<\/figcaption><\/figure>\nAct on feedback to improve customer satisfaction<\/strong><\/h3>\nIn-app surveys<\/a> like NPS surveys<\/a>, CSAT surveys<\/a>, or CES surveys are not only useful for collecting feedback but also for segmenting dissatisfied users.<\/p>\nAnd more than telling you who has a low score, survey responses also tell you why they\u2019re dissatisfied. For instance, by tagging their responses, you can analyze NPS responses<\/a> to identify detractors and their issues.<\/p>\n![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/nps-dashboard-responses_dcebafa203dd777a60ee051522a5fccd_800.png\")
<\/picture>Watching over NPS responses.<\/figcaption><\/figure>\nThen, to avoid the spread of negative perceptions, you can trigger targeted help to these users so they can overcome their obstacles\u2014preventing churn in the process and creating a positive perception.<\/p>\n
Build a resource center to provide instant support<\/strong><\/h3>\nA great opportunity to improve customer perception is through an in-app resource center<\/a>.<\/p>\nThis is because it prevents users from leaving your app to solve their issues and experiencing friction.<\/p>\n
That said, to create an effective knowledge base<\/a>:<\/p>\n\n- Identify common issues that make customers drop off and disengage.<\/li>\n
- Survey your users, review your support tickets, and examine your usage data<\/a> to see what\u2019s causing friction and pushing customers away.<\/li>\n
- Create help resources in different formats to directly tackle these challenges. It can include FAQs, tutorial videos, step-by-step guides, or help articles<\/a>.<\/li>\n
- Organize your resources in content modules so users can find resources that are relevant to them.<\/li>\n<\/ol>\n
![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/userpilot-resource-center-editor_355e6814a8b48510f918f268fe414164_800.png\")
<\/picture>Building a resource center.<\/figcaption><\/figure>\nReward loyal customers with exclusive beta access to new features<\/strong><\/h3>\nOne trick to expand more positive perceptions in your user base is to reward your power users with exclusive beta access.<\/p>\n
For this, you can trigger an in-app message to promoters<\/a> (i.e. your most active users) telling them that they now have access to a beta feature.<\/p>\nAs a result, you\u2019ll be able to gather feedback<\/a> from people who know your product, cultivate loyalty, and generate positive customer perception.<\/p>\n![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/beta-feature-miro_313741bdb1a747f8d627b6bf1b033e9e_800.png\")
<\/picture>Miro providing beta access.<\/figcaption><\/figure>\nIncentivize reviews to build customer loyalty<\/strong><\/h3>\nTo build loyalty<\/a>, you can set up a loyalty program where customers are awarded points each time they take a desired action, and those points can be exchanged for credits, free months, etc.<\/p>\nFor this, reward existing users for writing reviews or bringing in referrals through word-of-mouth<\/a>.<\/p>\nThis can involve, for example, triggering a follow-up<\/a> message to users who responded to your NPS survey <\/a>with a score of 9 or 10, asking them to leave a G2 review.<\/p>\n![\"nps](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/create-conditional-nps-follow-up-with-userpilot_72ac179790afd2235b8ca647ae061c21_800.png\")
<\/picture>Adding a follow-up question to a survey.<\/figcaption><\/figure>\nConclusion<\/strong><\/h2>\nCustomer perception is essential for your brand, yet it can be easy to ignore.<\/p>\n
By collecting and analyzing customer data, you can implement many of the strategies we explored here. And as a result, make sure that your brand reputation is in a good spot.<\/p>\n","protected":false},"excerpt":{"rendered":"
Customer perception can make or break your brand reputation. But why is customer perception important and how can you improve it? Let\u2019s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement!<\/p>\n","protected":false},"author":55,"featured_media":188372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[488],"tags":[1837,332,446,285,1835,619,316,201],"class_list":["post-188370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-engagement","tag-boost-engagement","tag-customer-engagement","tag-customer-experience","tag-customer-retention","tag-increase-engagement","tag-product-engagement","tag-user-engagement","tag-user-experience"],"acf":[],"yoast_head":"\n
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Customer perceptions matter because customers can easily switch to alternatives (especially in SaaS), and maintaining a positive perception ensures long-term customer loyalty and retention<\/a>. Additionally, positive perceptions benefit many aspects of your business, including:<\/p>\n Now, let\u2019s look at different ways to track customer perceptions and see if you need to do something about it:<\/p>\n The best way to learn how your customers perceive your brand is by asking your existing users directly. After all, they\u2019re the ones who experience it.<\/p>\n For this, you can segment your users<\/a> and trigger contextual in-app surveys <\/a>such as CES (customer effort score<\/a>), customer satisfaction surveys, and NPS surveys<\/a> to understand their points of view. This way, you can collect feedback that\u2019s relevant to their specific needs, improve their product experience, and close the feedback loop<\/a>.<\/p>\n For example, if you were to ask users about how easy it is to start with your product, here\u2019s the type of survey you\u2019d need to create:<\/p>\n 85% of consumers<\/a> put their faith in online reviews, and according to HubSpot<\/a>, 60% of consumers believed that customer reviews were either very trustworthy or trustworthy.<\/p>\n Hence, it\u2019s very valuable to monitor what people say about your brand in online reviews, social media, and forums. As well as find ways to spread more positive comments online.<\/p>\n But how do you get customer reviews<\/a>?<\/p>\n Product usage data can help you understand exactly how and why your product is being used. It can pinpoint features that are regularly used and those that are ignored and provide insights for improving customer perception.<\/p>\n To track it, you can use feature tagging and event-tracking <\/a>to collect data<\/a> on users\u2019 clicks, hovers, or even text input as they use your product. And then, use analytics reports<\/a> to visualize the data and find actionable insights.<\/p>\n For example, you can use a product management tool to perform path analysis<\/a> and visualize how customers navigate through your product. This way, you can learn what goals they\u2019re trying to achieve, what obstacles they\u2019re facing while using your product, and how you can design a more smooth user experience<\/a>.<\/p>\n Interviewing customers is the only way to understand customer perceptions at a deep level.<\/p>\n For this, invite current customers to engage in an interview and ask them open-ended questions<\/a> where they can explore their actual feelings and thoughts about your brand.<\/p>\n The goal is to understand how customers feel, as well as their needs, preferences, pain points, and deep desires. This way, you can adapt your product development, marketing strategies, and the user experience to their needs\u2014and improve their perceptions.<\/p>\n Once you have developed ways to track customer perception, it\u2019s important to know what you can do to improve it.<\/p>\n Let\u2019s explore 10 strategies that will help you:<\/p>\n Providing a personalized customer experience<\/a> opens the door to driving more customer success, building customer loyalty<\/a>, and thus creating positive perceptions.<\/p>\n The best way to do it is by segmenting your user base<\/a> and designing a relevant product experience<\/a> for each.<\/p>\n For instance, you can use a welcome survey<\/a> to gather information such as the user\u2019s industry, their role within their organization, or their main motivation for using your product. Then craft an onboarding path that addresses their specific jobs-to-be-done (JTBD)<\/a> and responsibilities.<\/p>\n Another way to improve customer perception is by triggering contextual help when presenting your product\u2019s core features.<\/p>\n So instead of showing a generic product tour<\/a> that users are likely to skip, you can trigger an interactive walkthrough<\/a> to provide contextual help when the user needs it.<\/p>\n As a result, you\u2019ll be able to:<\/p>\n Educating customers<\/a> about your product is a constant, never-ending task. But when done well, it will keep users engaged with your app as they find success with it.<\/p>\n This can involve engaging existing users with educational content<\/a> such as webinars, slideouts, or tutorials and triggering them when relevant. This way, instead of expecting users to learn by themselves, you can provide them with the information they need, when they need it.<\/p>\n For example, you can invite potential customers to webinars where they can learn more about how to find success with your product. As well as give them access to a great library of webinars where they can learn about any topic whenever they want.<\/p>\n With gamification<\/a>, you can provide a more entertaining experience and create positive reinforcement to keep users engaged and have a positive perception of your brand (i.e., an engagement loop<\/a>).<\/p>\n For this, you can add elements such as badges, daily quests, progress bars<\/a>, and levels for a more exciting onboarding experience\u2014creating a positive loop in the user that makes their path to success more enjoyable.<\/p>\n In-app notifications are powerful for announcing new features<\/a> and encouraging existing users<\/a> to engage with them.<\/p>\n However, notifications<\/a> can be annoying if not done right. That\u2019s why they should be triggered on a segmented audience based on feature engagement, feature requests, or user personas (like in the screenshot below).<\/p>\n For instance, if you just added a new feature to one of your product\u2019s tools, you can trigger a friendly notification when a user starts using the tool\u2014encouraging them to give it a try.<\/p>\n Customer data is not only a great way to understand your audience’s pain points, needs, and desires. It\u2019s also a useful way to provide proactive customer service<\/a>.<\/p>\n This is because you can analyze what\u2019s causing friction, address it, and prevent users from having to search online or reach out to your customer service team.<\/p>\n You can offer proactive help depending on your feedback collection method, for instance:<\/p>\n As a result, you can solve problems before they happen\u2014creating a positive perception of your product.<\/p>\n In-app surveys<\/a> like NPS surveys<\/a>, CSAT surveys<\/a>, or CES surveys are not only useful for collecting feedback but also for segmenting dissatisfied users.<\/p>\n And more than telling you who has a low score, survey responses also tell you why they\u2019re dissatisfied. For instance, by tagging their responses, you can analyze NPS responses<\/a> to identify detractors and their issues.<\/p>\n Then, to avoid the spread of negative perceptions, you can trigger targeted help to these users so they can overcome their obstacles\u2014preventing churn in the process and creating a positive perception.<\/p>\n A great opportunity to improve customer perception is through an in-app resource center<\/a>.<\/p>\n This is because it prevents users from leaving your app to solve their issues and experiencing friction.<\/p>\n That said, to create an effective knowledge base<\/a>:<\/p>\n One trick to expand more positive perceptions in your user base is to reward your power users with exclusive beta access.<\/p>\n For this, you can trigger an in-app message to promoters<\/a> (i.e. your most active users) telling them that they now have access to a beta feature.<\/p>\n As a result, you\u2019ll be able to gather feedback<\/a> from people who know your product, cultivate loyalty, and generate positive customer perception.<\/p>\n To build loyalty<\/a>, you can set up a loyalty program where customers are awarded points each time they take a desired action, and those points can be exchanged for credits, free months, etc.<\/p>\n For this, reward existing users for writing reviews or bringing in referrals through word-of-mouth<\/a>.<\/p>\n This can involve, for example, triggering a follow-up<\/a> message to users who responded to your NPS survey <\/a>with a score of 9 or 10, asking them to leave a G2 review.<\/p>\n Customer perception is essential for your brand, yet it can be easy to ignore.<\/p>\n By collecting and analyzing customer data, you can implement many of the strategies we explored here. And as a result, make sure that your brand reputation is in a good spot.<\/p>\n","protected":false},"excerpt":{"rendered":" Customer perception can make or break your brand reputation. But why is customer perception important and how can you improve it? Let\u2019s explore what it is and how to measure it, then look at 10 ways to make customers look at your brand with a positive lens and increase product engagement!<\/p>\n","protected":false},"author":55,"featured_media":188372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[488],"tags":[1837,332,446,285,1835,619,316,201],"class_list":["post-188370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-engagement","tag-boost-engagement","tag-customer-engagement","tag-customer-experience","tag-customer-retention","tag-increase-engagement","tag-product-engagement","tag-user-engagement","tag-user-experience"],"acf":[],"yoast_head":"\n\n
How to measure customer perception<\/strong><\/h2>\n
Collect customer feedback with in-app surveys<\/strong><\/h3>\n
![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/cx-onboarding-experience-question_a8c4eeaadf9565f06a9a0e2b5329ca36_800.png)
<\/picture>Monitor online reviews and social mentions<\/strong><\/h3>\n
\n
![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/userpilot-g2-review_ad4b2703a7ba65594814c830575eea74_800.png)
<\/picture>Track behavioral and customer experience data<\/strong><\/h3>\n
![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/power-user-conversion-navigation_cdba30ce17f66a0f98ba4d2919dd38a1_800.png)
<\/picture>Conduct interviews for more in-depth insights<\/strong><\/h3>\n
How to improve and create positive customer perception<\/strong><\/h2>\n
Personalize customer experience across touchpoints<\/strong><\/h3>\n
![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/onboarding-flow-settings_717e8ff59c4e40ad46a5a2dddaf294c4_800.png)
<\/picture>Provide contextual help with interactive guidance<\/strong><\/h3>\n
\n
![\"customer](\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/attention-insights-flow-example_0821738aaaf22e1f813255489ad6c80f.gif)
<\/picture>Deliver ongoing training to shape how customers perceive your product<\/strong><\/h3>\n
Utilize gamification when celebrating customer milestones<\/strong><\/h3>\n
![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/asana-gamification-example-user-onboarding-best-practices_c3839146a07603249d05a81ce69e5371.gif)
<\/picture>Inform customers about product enhancements via in-app announcements<\/strong><\/h3>\n
![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/in-app-notification_45563e26209efd1209fc6d11bd369a3a_800.png)
<\/picture>Leverage product data and in-app messages to offer proactive support<\/strong><\/h3>\n
\n
![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/build-contextual-help_6767a03c5039bb0b1018543037162e5f_800.png)
<\/picture>Act on feedback to improve customer satisfaction<\/strong><\/h3>\n
![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/nps-dashboard-responses_dcebafa203dd777a60ee051522a5fccd_800.png)
<\/picture>Build a resource center to provide instant support<\/strong><\/h3>\n
\n
![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/userpilot-resource-center-editor_355e6814a8b48510f918f268fe414164_800.png)
<\/picture>Reward loyal customers with exclusive beta access to new features<\/strong><\/h3>\n
![\"customer](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/beta-feature-miro_313741bdb1a747f8d627b6bf1b033e9e_800.png)
<\/picture>Incentivize reviews to build customer loyalty<\/strong><\/h3>\n
![\"nps](\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/create-conditional-nps-follow-up-with-userpilot_72ac179790afd2235b8ca647ae061c21_800.png)
<\/picture>Conclusion<\/strong><\/h2>\n