{"id":188828,"date":"2024-05-29T23:43:40","date_gmt":"2024-05-29T23:43:40","guid":{"rendered":"https:\/\/userpilot.com\/blog\/who-is-nir-eyal\/"},"modified":"2026-04-06T22:41:52","modified_gmt":"2026-04-06T22:41:52","slug":"who-is-nir-eyal","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/who-is-nir-eyal\/","title":{"rendered":"Who is Nir Eyal: Background, Books, Newsletter, and More"},"content":{"rendered":"

Dubbed the \u201cThe Prophet of Habit-Forming Technology\u201d by M.I.T technology, Nir Eyal is a leading expert who educates companies and individuals on the intersection of psychology, technology, and business.<\/p>\n

If you’re interested in delving deeper into Nir Eyal’s work and how it can benefit your career as a product professional<\/a>, keep on reading.<\/p>\n

Who is Nir Eyal?<\/h2>\n

Nir Eyal is an author, speaker, and consultant known for his expertise in behavioral design<\/a> and habit formation. He is the author of the best-selling books “Hooked: How to Build Habit-Forming Products” and “Indistractable: How to Control Your Attention and Choose Your Life.”<\/p>\n

Nir’s work focuses on how technology and products can be designed to create positive habits in users. He frequently speaks and writes about the psychology behind user behavior<\/a> and how businesses can leverage these insights to create engaging and effective products.<\/p>\n

How did Nir Eyal begin his career?<\/h2>\n

Nir Eyal pursued his education at Stanford Graduate School of Business and Emory University. Since 2003, he has co-founded and successfully sold two technology companies<\/a>, Sunshine Business Development, LLC and AdNectar, Inc.<\/p>\n

Nir later served as a Marketing Lecturer at the Stanford Graduate School of Business and taught at the Hasso Plattner Institute of Design at Stanford. He authored two bestsellers, which have sold over 1 million copies and been translated into more than 30 languages.<\/p>\n

Currently, Nir works as a behavioral design consultant and keynote speaker, assisting companies in creating engaging products<\/a> and services and helping individuals lead fulfilling lives.<\/p>\n

Nir Eyal books product professionals should read<\/h2>\n

The majority of people recognize Nir from his bestselling books. If you\u2019re unsure which to read first, check out the descriptions of each book below (although we strongly suggest reading both).<\/p>\n

1. Hooked: How to Build Habit-Forming Products<\/h3>\n
\"nir-eyal-hooked\"<\/picture>
Hooked: How to Build Habit-Forming Products.<\/figcaption><\/figure>\n

Rating:<\/strong> 4.5 \/ 5<\/p>\n

Where to buy<\/strong>: Amazon<\/a><\/p>\n

This book delves into the fundamental question of why some products succeed while others fail to capture our attention. By introducing the Hook Model<\/a>, a four-step process employed by successful companies, Nir explains how these products subtly encourage customer behavior through repeated “hook cycles.”<\/p>\n

Drawing from his research and practical experience, Nir offers a how-to guide for product managers<\/a>, designers, marketers, and start-up founders – providing actionable insights for building habit-forming products that users love.<\/p>\n

Hooked is a practical resource for understanding the psychology behind product engagement and creating products that resonate with consumers.<\/p>\n

2. Indistractable: How to Control Your Attention and Choose Your Life<\/h3>\n
\"nir-eyal-indistractable\"<\/picture>
Indistractable: How to Control Your Attention and Choose Your Life.<\/figcaption><\/figure>\n

Rating: <\/strong>4.4 \/ 5<\/p>\n

Where to buy<\/strong>: Amazon<\/a><\/p>\n

In a world full of distractions, Nir Eyal’s “Indistractable” offers a transformative approach to reclaiming your focus and achieving your goals<\/a>.<\/p>\n

Drawing on his expertise in behavioral design, Nir explores the psychology behind distraction and presents a four-step model to help readers become more focused and productive.<\/p>\n

He challenges conventional wisdom, arguing that avoiding technology is not the solution. Instead, he provides practical techniques for managing time and attention, empowering readers to take control of their lives.<\/p>\n

Here are some of the awards that Indistractable has won over the years:<\/p>\n