{"id":192445,"date":"2024-06-16T19:51:51","date_gmt":"2024-06-16T19:51:51","guid":{"rendered":"https:\/\/userpilot.com\/blog\/painted-door-test\/"},"modified":"2025-06-25T23:57:26","modified_gmt":"2025-06-25T23:57:26","slug":"painted-door-test","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/painted-door-test\/","title":{"rendered":"Painted Door Test: Definition, Benefits, Process, and Best Practices"},"content":{"rendered":"<p>Are you thinking of launching a new feature for your <a href=\"https:\/\/userpilot.com\/role\/product-management\" target=\"_blank\" rel=\"noopener noreferrer\">product<\/a> but unsure if it&#8217;s the right one or if it will be successful?<\/p>\n<p>Then, you need to consider a painted door test. This test allows you to determine, with minimal effort, whether what you have in mind is something your users would be interested in.<\/p>\n<p>This article will examine what a painted door test is and how to carry one out.<\/p>\n<h2 id=\"62lu1\">Overview of painted door test<\/h2>\n<ul>\n<li>A painted door test validates new product ideas by tracking user interactions with undeveloped features, gauging interest without full development.<\/li>\n<li>A <a href=\"https:\/\/userpilot.com\/blog\/fake-door-testing\" target=\"_blank\" rel=\"noopener noreferrer\">fake door test<\/a> <a href=\"https:\/\/userpilot.com\/blog\/product-idea-validation\/\" target=\"_blank\" rel=\"noopener noreferrer\">validates product ideas<\/a> by measuring user interest and gathering feedback, ensuring efficient resource management before full development.<\/li>\n<li>A painted door test helps <a href=\"https:\/\/userpilot.com\/blog\/product-manager-role\/\" target=\"_blank\" rel=\"noopener noreferrer\">product managers<\/a> prioritize high-demand features using user interaction data.<\/li>\n<li>Fake door tests offer insights into user behavior and preferences, enhanced by an open-ended suggestion box for <a href=\"https:\/\/userpilot.com\/blog\/qualitative-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative<\/a> feedback.<\/li>\n<li>However, <a href=\"https:\/\/userpilot.com\/blog\/fake-door-testing\/\">fake door testing<\/a> can erode trust and cause <a href=\"https:\/\/userpilot.com\/blog\/customer-dissatisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">dissatisfaction<\/a>, potentially driving users away. It may also yield skewed data from accidental or curiosity-driven clicks, leading to poor decisions.<\/li>\n<li>Clearly define the feature&#8217;s purpose, functionality, and user <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">value<\/a>. Use <a href=\"https:\/\/userpilot.com\/blog\/user-stories-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">user stories<\/a> to help you with this.<\/li>\n<li>Introduce the feature via an in-app <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">modal<\/a>, landing page, or email with a clear CTA. Prepare a follow-up message, ensuring the painted door is prominent. Use <a href=\"https:\/\/userpilot.com\/blog\/best-ai-writing-assistant\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI<\/a> tools like Userpilot\u2019s to create engaging copy.<\/li>\n<li>Track user interactions with the painted door using <a href=\"https:\/\/userpilot.com\/blog\/product-analytics-tools-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics tools<\/a>. Monitor click-through rates, hover time, and customer feedback to gauge <a href=\"https:\/\/userpilot.com\/blog\/customer-interactions-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">engagement<\/a>.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/product-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Analyze<\/a> collected data for patterns in user behavior, like high click-through rates in specific segments. Use this <a href=\"https:\/\/userpilot.com\/blog\/data-led\" target=\"_blank\" rel=\"noopener noreferrer\">data-led<\/a> approach to decide if and when to build and prioritize the <a href=\"https:\/\/userpilot.com\/blog\/feature-request-prioritization-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature<\/a> within your product strategy.<\/li>\n<li>If you want help with writing engaging copy, monitoring the performance of your painted door test, and collecting customer feedback, you should use Userpilot. <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo<\/a> to learn exactly how Userpilot can help.<\/li>\n<\/ul>\n<h2 id=\"21vva\">What is a painted door test?<\/h2>\n<p>A painted door test, also known as a <a href=\"https:\/\/userpilot.com\/blog\/fake-door-testing\" target=\"_blank\" rel=\"noopener noreferrer\">fake door test<\/a>, is an ingenious user research method designed to validate new product ideas or features to a target audience without fully developing them. This is to ensure they align closely with user expectations.<\/p>\n<p>Imagine this: you paint an enticing door on a wall, inviting users to open it, but behind it, there&#8217;s nothing\u2014yet. The test gauges user interest and expectations by <a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">tracking clicks<\/a> or interactions with this &#8220;fake&#8221; door.<\/p>\n<h2 id=\"95oi7\">How does painted door testing work?<\/h2>\n<p>Before launching a new feature, painted door testing can save time and resources by gauging user interest. Here&#8217;s how it works:<\/p>\n<ol type=\"1\">\n<li><strong>Create a pop-up, modal, or <a href=\"https:\/\/userpilot.com\/blog\/saas-landing-page-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a><\/strong>: Highlight the new feature with a clear call-to-action (CTA) button. For example, a SaaS company might use a modal saying, &#8220;Try our new advanced analytics feature!&#8221; with a prominent &#8220;Learn More&#8221; button.<\/li>\n<li><strong>Redirect users after they click on the CTA<\/strong>: Inform them that the feature has yet to launch but will be available soon. This way, you politely say, &#8220;Oops, it&#8217;s not ready yet, but stay tuned!&#8221;<\/li>\n<li><strong>Monitor interactions and <a href=\"https:\/\/userpilot.com\/blog\/user-engagement-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">engagement<\/a><\/strong>: Track the number of users who click the CTA to determine interest. High click rates indicate strong demand, while minimal interaction suggests the feature might need more refinement or isn&#8217;t necessary.<\/li>\n<\/ol>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/painted-door-test-buffer_cc245c12db014cb0974d66f1d9dfd8f9_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/painted-door-test-buffer_cc245c12db014cb0974d66f1d9dfd8f9_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/painted-door-test-buffer_cc245c12db014cb0974d66f1d9dfd8f9_800.jpg\" alt=\"An example of a painted door test from Buffer\" \/><\/picture><figcaption>An example of a patined door test from Buffer.<\/figcaption><\/figure>\n<h2 id=\"2i4n\">How do painted door tests help product managers?<\/h2>\n<p>A painted door test allows you to gauge interest in a new product feature or idea without fully developing it. Here are some ways that they can help product managers.<\/p>\n<h3 id=\"16fgj\">Validate product ideas before full-scale development<\/h3>\n<p>One of the primary benefits of a painted door test is their ability to <a href=\"https:\/\/userpilot.com\/blog\/product-idea-validation\/\" target=\"_blank\" rel=\"noopener noreferrer\">validate product ideas<\/a> before moving into full-scale product development.<\/p>\n<p>Imagine you have an idea for a new feature that you think will be a game-changer. Instead of jumping into development, you can create a painted door to measure user interest first and analyze the insights gained.<\/p>\n<p>You can gauge initial interest in the concept by tracking how many users click on the painted door. High click rates indicate strong interest, while low click rates suggest the feature may not be as valuable as you thought.<\/p>\n<p>Developing new features is resource-intensive. A painted door test helps you avoid the risk of <a href=\"https:\/\/userpilot.com\/blog\/product-failure\/\" target=\"_blank\" rel=\"noopener noreferrer\">product failure<\/a> and resource mismanagement. By early testing, you ensure your development efforts are directed toward users&#8217; desired features.<\/p>\n<h3 id=\"11plt\">Prioritize features to build<\/h3>\n<p>By analyzing user interactions with painted doors, product managers can prioritize features that show high demand, ensuring alignment with <a href=\"https:\/\/userpilot.com\/blog\/customer-needs-assessment\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer needs<\/a>.<\/p>\n<p>When users engage with these painted doors, it becomes evident which features they are most interested in. This data-driven approach lets <a href=\"https:\/\/userpilot.com\/blog\/product-manager-role\/\" target=\"_blank\" rel=\"noopener noreferrer\">product managers<\/a> focus on high-impact features, driving user satisfaction and product success.<\/p>\n<h3 id=\"9plrb\">Collect valuable insights through user feedback<\/h3>\n<p>A painted door test provides product managers invaluable <a href=\"https:\/\/userpilot.com\/blog\/data-driven-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">insights<\/a> into user behavior and preferences.<\/p>\n<p>By observing how users interact with these tests, you can clearly understand what they find valuable. This is more than just numbers; it\u2019s about understanding the why behind user actions.<\/p>\n<p>To gather <a href=\"https:\/\/userpilot.com\/blog\/qualitative-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative<\/a> insights, include an open-ended suggestion box alongside your painted door tests. This allows users to <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">share their thoughts<\/a> and ideas in their own words, providing greater depth to your data.<\/p>\n<h2 id=\"835p6\">Drawbacks of fake door testing<\/h2>\n<p>Fake door testing can sometimes lead to <a href=\"https:\/\/userpilot.com\/blog\/customer-dissatisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer dissatisfaction<\/a>, as users may feel deceived when they click on a feature that doesn\u2019t exist.<\/p>\n<p>This feeling of being misled can erode trust and <a href=\"https:\/\/userpilot.com\/blog\/bad-ux-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">negatively impact the overall user experience<\/a>, potentially leading to frustration and dissatisfaction. It can drive users away from your product or service in extreme cases.<\/p>\n<p>Additionally, this method can result in skewed data. Some users might click on the fake feature out of curiosity or by accident, which means the data collected may not accurately reflect genuine interest in the feature. This <a href=\"https:\/\/userpilot.com\/blog\/ux-bias\/\">bias<\/a> can lead to incorrect conclusions and poor decision-making.<\/p>\n<h2 id=\"8re6\">How to conduct a painted door test?<\/h2>\n<p>Conducting a painted door test involves several key steps to ensure you gather insights while maintaining a positive user experience. Here\u2019s a guide to help you execute this testing method effectively.<\/p>\n<h3 id=\"8l3gq\">Clearly define the feature to test<\/h3>\n<p>First, clearly define the feature you want to test. Determine its purpose, functionality, and potential <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">value<\/a> to users.<\/p>\n<p>Creating <a href=\"https:\/\/userpilot.com\/blog\/user-stories-templates\/\" target=\"_blank\" rel=\"noopener noreferrer\">user stories<\/a> can help define what the feature is supposed to achieve and how it will benefit users.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/user-stories-painted-door-test_d6fb7f694ff6474c08855755f415f6df_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/user-stories-painted-door-test_d6fb7f694ff6474c08855755f415f6df_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/user-stories-painted-door-test_d6fb7f694ff6474c08855755f415f6df_800.png\" alt=\"An example of a user story template\" \/><\/picture><figcaption>A <a href=\"https:\/\/userpilot.com\/blog\/tag\/user-story\/\">user story<\/a> template.<\/figcaption><\/figure>\n<h3 id=\"e154a\">Create the painted door<\/h3>\n<p>Next, decide how you will introduce the feature. Options include an in-app <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">modal<\/a>, a landing page, or an email, each with a clear call to action button or link to measure clicks.<\/p>\n<p>Prepare a follow-up message to inform users that the feature is not yet available. Ensure the placement of this painted door is prominent and not hidden away in a corner. Consider using an <a href=\"https:\/\/userpilot.com\/blog\/best-ai-writing-assistant\/\" target=\"_blank\" rel=\"noopener noreferrer\">AI writing assistant<\/a> like Userpilot\u2019s to write attractive copy that encourages user interaction.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/ai-writing-assistant-painted-door-test_15c6cb0b016720a0759797ac9559730b.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/ai-writing-assistant-painted-door-test_15c6cb0b016720a0759797ac9559730b.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/ai-writing-assistant-painted-door-test_15c6cb0b016720a0759797ac9559730b.gif\" alt=\"An animation showing the AI assistant in Userpilot to create copy for you\" \/><\/picture><figcaption>Creating copy with AI in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"9cdhl\">Monitor the performance of the fake door test<\/h3>\n<p>Use <a href=\"https:\/\/userpilot.com\/blog\/product-analytics-tools-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics<\/a> tools to track user <a href=\"https:\/\/userpilot.com\/blog\/customer-interactions-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactions<\/a> with the painted door. Monitor <a href=\"https:\/\/userpilot.com\/blog\/types-of-product-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">metrics<\/a> such as click-through rates, time spent hovering over the element, and customer feedback. These metrics will help you understand how users engage with the potential feature.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/flow-analytics-in-userpilot-painted-door-test_1c5722157e6cbae684a99376f089872c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/flow-analytics-in-userpilot-painted-door-test_1c5722157e6cbae684a99376f089872c_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/flow-analytics-in-userpilot-painted-door-test_1c5722157e6cbae684a99376f089872c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/flow-analytics-in-userpilot-painted-door-test_1c5722157e6cbae684a99376f089872c_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/flow-analytics-in-userpilot-painted-door-test_1c5722157e6cbae684a99376f089872c_800.jpg\" alt=\"A screenshot of the flow analytics report from Userpilot\" \/><\/picture><figcaption>Monitoring performance with <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"psdq\">Analyze the results and make a decision<\/h3>\n<p>Finally, the data collected will be <a href=\"https:\/\/userpilot.com\/blog\/product-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">analyzed<\/a> to look for patterns in user behavior, such as high click-through rates for a specific segment. This analysis will help you take a <a href=\"https:\/\/userpilot.com\/blog\/data-led\/\" target=\"_blank\" rel=\"noopener noreferrer\">data-led approach<\/a>, whether to build the feature, <a href=\"https:\/\/userpilot.com\/blog\/feature-request-prioritization-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">when to prioritize it<\/a>, and how it fits into your overall product strategy.<\/p>\n<h2 id=\"cgbt5\">Best practices for conducting effective painted door tests<\/h2>\n<p>When conducting effective painted door tests with new users, a few best practices can help you gather valuable insights while maintaining a positive user experience.<\/p>\n<ul>\n<li><strong>Moderation<\/strong>: To maintain user trust, avoid overusing painted door tests. Excessive non-functional <a href=\"https:\/\/userpilot.com\/blog\/feature-release\/\" target=\"_blank\" rel=\"noopener noreferrer\">features<\/a> can lead to skepticism and reduced user engagement.<\/li>\n<li><strong>Segment customers<\/strong>: Different user <a href=\"https:\/\/userpilot.com\/blog\/saas-user-segments\/\" target=\"_blank\" rel=\"noopener noreferrer\">segments<\/a> may show varying interest levels in a new feature. Segmenting data helps identify which groups are more interested in a specific feature and tailor future development efforts accordingly.<\/li>\n<li><strong>Provide feedback options<\/strong>: Allow users to leave <a href=\"https:\/\/userpilot.com\/blog\/user-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">feedback<\/a> after interacting with a painted door. This feedback offers direct insights into users&#8217; thoughts and helps build trust and foster a sense of community.<\/li>\n<\/ul>\n<h2 id=\"93pgs\">Conclusion<\/h2>\n<p>Painted door tests can be a great way to validate your new product features without wasting precious resources. They are easy to set up and get running for your user base.<\/p>\n<p>If you want to get started with your fake doors, Userpilot can help you create the copy for them with its AI assistant, monitor how many people are clicking on it, and provide you with a way to gather feedback. If you want to get started on your own painted door tests, <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">book a Userpilot demo<\/a> now.<\/p>\n<div class=\"container-banner-userpilot\" style=\"border: 1px solid #dadada; border-radius: 5px;\">\n<div class=\"wrapper-banner-userpilot\">\n<div>\n<p><img decoding=\"async\" class=\"fav-icon-banner-userpilot\" src=\"https:\/\/userpilot-website-assets.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2023\/11\/06101950\/usp-fav-dark.png\" \/><\/p>\n<h3>Try Userpilot and Take Your Product Experience to the Next Level<\/h3>\n<div class=\"banner-userpilot-button-icon\">\n<p><a class=\"banner-userpilot-button\" href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\">Get a Demo<\/a><\/p>\n<ul>\n<li>14 Day Trial<\/li>\n<li>No Credit Card Required<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"image-banner-userpilot\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/01\/userpilot-features-preview.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Are you looking to develop a new feature in your product but need to know if there&#8217;s demand? A painted door test is a perfect way to validate your ideas without wasting development time.<\/p>\n","protected":false},"author":56,"featured_media":192447,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[488],"tags":[5075,619,52,232,316,201,236],"class_list":["post-192445","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-engagement","tag-fake-door-tests","tag-product-engagement","tag-product-experience","tag-product-managers","tag-user-engagement","tag-user-experience","tag-user-feedback"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Painted Door Test: Definition, Benefits, Process, &amp; Best Practices<\/title>\n<meta name=\"description\" content=\"A painted door test can validate new product ideas or features. 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