{"id":194821,"date":"2024-06-26T22:00:46","date_gmt":"2024-06-26T22:00:46","guid":{"rendered":"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/"},"modified":"2026-03-19T07:52:58","modified_gmt":"2026-03-19T07:52:58","slug":"best-welcome-email-examples","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/","title":{"rendered":"15 Welcome Email Examples That Drive Engagement"},"content":{"rendered":"<h2 id=\"dfa5l\">What is a welcome email?<\/h2>\n<p>A welcome email is the first email you send to a subscriber or user as soon as they sign up for your email list.<\/p>\n<p>It gives you a chance to create a good first impression, introduce your brand, and set expectations for the future. You can also use the welcome email to create room for further <a href=\"https:\/\/userpilot.com\/blog\/user-engagement-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">engagement<\/a> and develop your relationship with them.<\/p>\n<h2 id=\"36nf0\">Why are welcome emails important?<\/h2>\n<p>Your welcome email can create a lasting impression and set the tone for future interactions.<\/p>\n<p>Here are some of the reasons welcome emails are an essential part of a SaaS business toolkit:<\/p>\n<ul>\n<li><strong>Higher conversion rate<\/strong>: Welcome emails have higher open rates and <a href=\"https:\/\/userpilot.com\/blog\/how-to-boost-trial-to-paid-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rates<\/a> than other emails. They can also help you increase engagements with other touchpoints of your brand, including surveys and your social media accounts.<\/li>\n<li><strong>Trust and credibility<\/strong>: A well-crafted welcome email with testimonials and other <a href=\"https:\/\/userpilot.com\/blog\/user-trust\/\" target=\"_blank\" rel=\"noopener noreferrer\">trust-building elements<\/a> can help build trust with new subscribers.<\/li>\n<li><strong>Personalization<\/strong>: Sending welcome emails gives you a chance to create a great first impression by using your subscriber&#8217;s name or <a href=\"https:\/\/userpilot.com\/blog\/personalized-customer-service\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalizing<\/a> the content based on their interests.<\/li>\n<\/ul>\n<h2 id=\"cvac4\">15 Best welcome email examples to inspire you<\/h2>\n<p>There are loads of email templates that can help you craft the right welcome message for your new subscribers.<\/p>\n<p>Let us take a look at 15 of the best welcome email examples:<\/p>\n<h3 id=\"e03s5\">1. Account setup email from Helium 10<\/h3>\n<p>Helium 10&#8217;s setup welcome email provides a clear <a href=\"https:\/\/userpilot.com\/blog\/marketing-roadmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">roadmap<\/a>, reducing confusion and frustration for new subscribers.<\/p>\n<p>The email also contains a video that provides an overview of what users can expect while using Helium 10.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/helium-10-account-setup-user-onboarding-emails_357bc7b0d32dd22f94a63e3ce61d5909_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/helium-10-account-setup-user-onboarding-emails_357bc7b0d32dd22f94a63e3ce61d5909_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/helium-10-account-setup-user-onboarding-emails_357bc7b0d32dd22f94a63e3ce61d5909_800.jpg\" alt=\"best-welcome-email-examples\" \/><\/picture><\/figure>\n<p>Helium\u2019s welcome email helps users set up their accounts and understand how to navigate the platform.<\/p>\n<h4 id=\"am4o3\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Personalized approach<\/strong>: From the opening greeting, Helium 10 personalizes its welcome email by addressing new <a href=\"https:\/\/userpilot.com\/blog\/real-time-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">customers<\/a> by their first names. Making the email sound like a one-on-one conversation creates a personal connection.<\/li>\n<li><strong>A clear path of next steps<\/strong>: The email includes a clear call-to-action &#8211; two things they can do to get the most out of Helium 10.<\/li>\n<li><strong>Explains what to expect in the coming days<\/strong>: Helium 10 users are reassured that they&#8217;ll be hand-held even for the next few days. The platform promises to provide resources, tips, and support to respond to user questions and make their <a href=\"https:\/\/userpilot.com\/blog\/how-to-improve-user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding process<\/a> easy.<\/li>\n<\/ul>\n<h3 id=\"16hdg\">2. Warm welcome email example from Headspace<\/h3>\n<p>Headspace &#8211; a mental health company committed to improving the happiness of its customers &#8211; uses captivating imaging and a clear copy to drive home its message.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/welcome-email-headspace-user-onboarding-emails_1430626347e58bc68fee5782c52d9d73_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/welcome-email-headspace-user-onboarding-emails_1430626347e58bc68fee5782c52d9d73_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/welcome-email-headspace-user-onboarding-emails_1430626347e58bc68fee5782c52d9d73_800.png\" alt=\"best-welcome-email-examples\" \/><\/picture><figcaption>Headspace uses captivating imagery to attract user attention.<\/figcaption><\/figure>\n<h4 id=\"c33cd\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Warm welcome message<\/strong>: Headspace does not only address new subscribers by their name but uses sunshine imagery in its welcome emails. This evokes feelings of warmth, happiness, and positivity from the get-go.<\/li>\n<li><strong>Explains value proposition<\/strong>: Headspace effectively <a href=\"https:\/\/userpilot.com\/blog\/customer-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">communicates<\/a> the core value of its product with clear metrics, letting users know that they can feel 14% less stressed and 16% happier within just 10 days of using the product.<\/li>\n<li><strong>Clear call-call-to-action<\/strong>: New <a href=\"https:\/\/userpilot.com\/blog\/customer-goodwill\/\" target=\"_blank\" rel=\"noopener noreferrer\">customers<\/a> are guided into the next step in the buyer journey as Headspace encourages users to &#8220;Learn more about Headspace Plus&#8221;.<\/li>\n<li><strong>Additional value<\/strong>: Headspace offers email support as well as &#8220;real live human&#8221; <a href=\"https:\/\/userpilot.com\/blog\/customer-success-vs-customer-support\/\" target=\"_blank\" rel=\"noopener noreferrer\">support<\/a> to answer users&#8217; questions about their accounts or provide support with their meditation practice.<\/li>\n<\/ul>\n<h3 id=\"9o4c7\">3. Social proof email example from Loom<\/h3>\n<p>Loom is a video communication platform that helps users record, watch, and share videos.<\/p>\n<p>The platform&#8217;s welcome email is <a href=\"https:\/\/userpilot.com\/blog\/engaged-user\/\" target=\"_blank\" rel=\"noopener noreferrer\">engaging<\/a> and informative and creates a sense of urgency to encourage adoption.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/loom-social-proof-email-user-onboarding-emails_c46a518a3f72c4b3eb675cfeabf11c27_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/loom-social-proof-email-user-onboarding-emails_c46a518a3f72c4b3eb675cfeabf11c27_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/loom-social-proof-email-user-onboarding-emails_c46a518a3f72c4b3eb675cfeabf11c27_800.jpg\" alt=\"best-welcome-email-examples\" \/><\/picture><figcaption>Loom\u2019s use of social proof builds trust and credibility.<\/figcaption><\/figure>\n<h4 id=\"4hj5r\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Communicates value proposition<\/strong>: Loom&#8217;s welcome email contains a blog post link that teaches users how to use the platform.<\/li>\n<li><strong>Sets the tone for the future<\/strong>: The welcome email encourages users to connect with them at an HR Transform conference and a webcast on modern culture strategy.<\/li>\n<li><strong>Builds trust and credibility<\/strong>: Loom&#8217;s welcome email includes testimonials from <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfied users<\/a>, showing potential customers real-world endorsements from other users. It also shares lessons from CTOs and co-founders who have found Loom helpful.<\/li>\n<\/ul>\n<h3 id=\"f4qbm\">4. Onboarding email sequence example from Notion<\/h3>\n<p>Notion has one of the best welcome email examples with a welcome series that shows they are invested in the <a href=\"https:\/\/userpilot.com\/blog\/customer-success-metrics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer&#8217;s success<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/notion-ai-beta-testing-invite-user-onboarding-emails-1_4dd72ed217f5da0e1cf2a4ab75365602_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/notion-ai-beta-testing-invite-user-onboarding-emails-1_4dd72ed217f5da0e1cf2a4ab75365602_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/notion-ai-beta-testing-invite-user-onboarding-emails-1_4dd72ed217f5da0e1cf2a4ab75365602_800.jpg\" alt=\"discount-code-welcome-message\" \/><\/picture><figcaption>Notion\u2019s welcome series walks users through the onboarding process.<\/figcaption><\/figure>\n<p>The welcome series hand-holds users, letting them know when they can expect to experience the product and its core values.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/notion-ai-beta-testing-invite-user-onboarding-emails-2_6a438a4bc353680f2e33f5e844d333f0_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/notion-ai-beta-testing-invite-user-onboarding-emails-2_6a438a4bc353680f2e33f5e844d333f0_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/notion-ai-beta-testing-invite-user-onboarding-emails-2_6a438a4bc353680f2e33f5e844d333f0_800.jpg\" alt=\"most-popular-blog-posts\" \/><\/picture><figcaption>Users of the platform are kept in the loop as Notion prepares them for what is to come.<\/figcaption><\/figure>\n<p>Notion&#8217;s welcome series also provides specific <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">guidance<\/a> to users once they leave the waitlist. This will likely lead to increased satisfaction and a better overall experience.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/notion-ai-beta-testing-invite-user-onboarding-emails-3_2b33c4a3541545d2f7faf52347854778_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/notion-ai-beta-testing-invite-user-onboarding-emails-3_2b33c4a3541545d2f7faf52347854778_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/notion-ai-beta-testing-invite-user-onboarding-emails-3_2b33c4a3541545d2f7faf52347854778_800.jpg\" alt=\"all-your-welcome-emails\" \/><\/picture><figcaption>Notion educates users on how to get the best out of the platform\u2019s product.<\/figcaption><\/figure>\n<h4 id=\"c4s7c\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Clear email subject lines<\/strong>: The subject line for each email is clear and <a href=\"https:\/\/userpilot.com\/blog\/user-engagement-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">engaging<\/a> and indicates the content of the email, setting the right expectations for customers.<\/li>\n<li><strong>Personalized approach<\/strong>: Notion addresses its new customers by their name, making users feel recognized. It also builds trust as you demonstrate that you care about your customers.<\/li>\n<li><strong>Tells users what they can expect<\/strong>: Notion&#8217;s welcome series spells out what users can expect, reducing uncertainty or confusion. It also makes them feel more confident in their decision to <a href=\"https:\/\/userpilot.com\/blog\/customer-engagement-technology\/\" target=\"_blank\" rel=\"noopener noreferrer\">engage<\/a> with your brand.<\/li>\n<\/ul>\n<h3 id=\"6juq5\">5. Personalized onboarding email campaign example from Bonjoro<\/h3>\n<p>Bonjoro is a video engagement platform that lets you send personalized videos to build better customer relationships and make more sales.<\/p>\n<p>The platform uses a great email template that makes customers feel personally connected to the brand, making it more likely to build <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyal customers<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/personalized-onboarding-email-bonjoro-user-onboarding-email-examples_5bbc6d89fc6edc22974782063ed21dfa_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/personalized-onboarding-email-bonjoro-user-onboarding-email-examples_5bbc6d89fc6edc22974782063ed21dfa_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/personalized-onboarding-email-bonjoro-user-onboarding-email-examples_5bbc6d89fc6edc22974782063ed21dfa_800.jpg\" alt=\"best-welcome-email-examples\" \/><\/picture><figcaption>Bonjoro aims to create a personal connection with its new customers.<\/figcaption><\/figure>\n<h4 id=\"8aips\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Makes customers feel special<\/strong>: Using the customer&#8217;s name makes them feel valued and appreciated from the get-go.<\/li>\n<li><strong>Sets a positive tone<\/strong>: Bonjoro&#8217;s warm and personalized welcomes establishes a strong foundation for future <a href=\"https:\/\/userpilot.com\/blog\/customer-interactions-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactions<\/a>.<\/li>\n<li><strong>Captures attention<\/strong>: Bonjoro&#8217;s personalized email template will more likely capture the recipient&#8217;s attention compared to generic ones.<\/li>\n<\/ul>\n<h3 id=\"qhh1\">6. Customer onboarding email example from Asana<\/h3>\n<p>Customer onboarding welcome emails create a positive first impression, set clear expectations, and state its value proposition to let customers know how the product can benefit them.<\/p>\n<p>Asana is one of the best welcome email examples, as it adds <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-gamification\/\" target=\"_blank\" rel=\"noopener noreferrer\">gamification<\/a> elements to create a sense of accomplishment when users complete specific tasks, boosting their <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfaction<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/value-proposition-email-example-asana-user-onboarding-emails_5c2dcdca3db9a8719fe2e52ec1dd0e91_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/value-proposition-email-example-asana-user-onboarding-emails_5c2dcdca3db9a8719fe2e52ec1dd0e91_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/value-proposition-email-example-asana-user-onboarding-emails_5c2dcdca3db9a8719fe2e52ec1dd0e91_800.jpg\" alt=\"email-templates-contact-details\" \/><\/picture><figcaption>Asana adds gamification elements to make the onboarding process fun.<\/figcaption><\/figure>\n<h4 id=\"b0d8d\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Great subject line<\/strong>: &#8220;There&#8217;s a better way to work&#8221; creates anticipation, preparing users for how the email content can help them work better.<\/li>\n<li><strong>Explains what users can expect<\/strong>: Asana&#8217;s welcome email states its product&#8217;s core values and how it can benefit users.<\/li>\n<li><strong>Clear call-to-action<\/strong>: Asana encourages users to &#8220;create a task&#8221; on the platform with a clear and bold button.<\/li>\n<\/ul>\n<h3 id=\"d329m\">7. Gamified onboarding email example from Miro<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/gamification-strategies-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gamification<\/a> makes the onboarding process more enjoyable and interactive.<\/p>\n<p>It also encourages users to explore different features, leading to a deep understanding of the product and early adoption.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/gaimified-onboarding-email-miro-user-onboarding-emails_018bcee52c5158b2bf1ce346a26f45a2_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/gaimified-onboarding-email-miro-user-onboarding-emails_018bcee52c5158b2bf1ce346a26f45a2_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/gaimified-onboarding-email-miro-user-onboarding-emails_018bcee52c5158b2bf1ce346a26f45a2_800.jpg\" alt=\"best-welcome-email-examples\" \/><\/picture><figcaption>Miro uses gamification to help users gain a deep understanding of their product.<\/figcaption><\/figure>\n<h4 id=\"d798l\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Personalized welcome message<\/strong>: Miro addresses users by their first name and surname, making it more likely that they open and read the email.<\/li>\n<li><strong>Tells users what they can expect<\/strong>: Miro&#8217;s welcome email reduces confusion or uncertainty by letting users know how the product can benefit them.<\/li>\n<li><strong>Guides users through key steps<\/strong>: Miro provides &#8220;tips and tricks for working from home&#8221;, ensuring users quickly experience the product&#8217;s value.<\/li>\n<\/ul>\n<h3 id=\"3cien\">8. Video onboarding email example from Invision<\/h3>\n<p>Videos are more engaging than texts, as users are more likely to remember information presented in a video format compared to text.<\/p>\n<p>Invision &#8211; an online whiteboard and productivity platform &#8211; creates a welcome series with quick videos to help users get started.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/video-onboarding-email-invision-user-onboarding-emails_57c0cdfd228607bd246641fe4a110d1a_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/video-onboarding-email-invision-user-onboarding-emails_57c0cdfd228607bd246641fe4a110d1a_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/video-onboarding-email-invision-user-onboarding-emails_57c0cdfd228607bd246641fe4a110d1a_800.jpg\" alt=\"welcome-email-templates-first-purchase\" \/><\/picture><figcaption>Invision uses a video onboarding email to help new customers remember key information from the get-go.<\/figcaption><\/figure>\n<h4 id=\"p47p\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Visual demonstrations<\/strong>: Invision uses four quick videos to demonstrate how to use features and perform tasks, making it easy for users to get on board.<\/li>\n<li><strong>Accelerates user activation<\/strong>: Invision&#8217;s video onboarding email guides users through essential steps to get started, accelerating their path to <a href=\"https:\/\/userpilot.com\/blog\/improve-activation-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation<\/a>.<\/li>\n<li><strong>Simplifies complex information<\/strong>: Invision&#8217;s video welcome series simplifies the learning path for users by breaking down complex information.<\/li>\n<\/ul>\n<h3 id=\"3us81\">9. Onboarding checklist email example from Trello<\/h3>\n<p>An onboarding checklist welcome email helps users quickly understand how to effectively use your product and achieve <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfaction<\/a>.<\/p>\n<p>It also helps brands offer tailored experiences based on user segments, ensuring each user receives relevant content and <a href=\"https:\/\/userpilot.com\/blog\/salesforce-in-app-guidance\/\" target=\"_blank\" rel=\"noopener noreferrer\">guidance<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/onboarding-checklist-email-trello-user-onboarding-emails_19b238eaf55e0e1efdabd9c2ba86cf60_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/onboarding-checklist-email-trello-user-onboarding-emails_19b238eaf55e0e1efdabd9c2ba86cf60_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/onboarding-checklist-email-trello-user-onboarding-emails_19b238eaf55e0e1efdabd9c2ba86cf60_800.jpg\" alt=\"well-crafted-welcome-email\" \/><\/picture><figcaption>Trello\u2019s onboarding checklist welcome email helps users understand and effectively use the platform.<\/figcaption><\/figure>\n<h4 id=\"1g43n\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Clearly states next steps<\/strong>: Trello&#8217;s welcome email provides a breakdown of the next steps users should follow to reach their &#8220;aha moment&#8221;.<\/li>\n<li><strong>Encourages product interaction<\/strong>: The welcome email prompts users to actively engage with different features of the product, which enhances the overall experience.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reduces friction<\/a><\/strong>: With the onboarding process broken down into simple tasks, Trello users will feel less overwhelmed and more confident while using the product.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-user-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">Drives early adoption<\/a><\/strong>: Guiding users through key steps, Trello encourages its users to adopt essential features early on, leading to long-term usage and satisfaction.<\/li>\n<\/ul>\n<h3 id=\"6tae4\">10. Product Hunt launch email example from Deel<\/h3>\n<p>Deel uses its welcome email to tell users about the core values of its product, clearly spelling out features that can help users achieve their goals.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/product-hunt-launch-email-deel-user-onboarding-emails_dece28ea0278b01bcc9845576fbbf0cb_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/product-hunt-launch-email-deel-user-onboarding-emails_dece28ea0278b01bcc9845576fbbf0cb_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/product-hunt-launch-email-deel-user-onboarding-emails_dece28ea0278b01bcc9845576fbbf0cb_800.jpg\" alt=\"new-customers-welcome-series\" \/><\/picture><figcaption>The product hunt launch email from Deel helps users quickly realize the product\u2019s value.<\/figcaption><\/figure>\n<h4 id=\"elrdn\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Personal message<\/strong>: Deel&#8217;s friendly greeting is aimed at capturing the <a href=\"https:\/\/userpilot.com\/blog\/attention-insight-userpilot-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">attention<\/a>, making it more likely for a new subscriber to open the email.<\/li>\n<li><strong>Tells users what to expect<\/strong>: Deel provides a clear breakdown of what users can expect following a revamp of its existing interface.<\/li>\n<li><strong>Call-to-action<\/strong>: Users are encouraged to explore Deel and give the platform an upvote after its launch on Product Hunt.<\/li>\n<\/ul>\n<h3 id=\"97skj\">11. Webinar invite email example from Userpilot<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> is a product growth platform that helps product teams deliver personalized experiences, increase <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">feature adoption<\/a>, and unlock growth opportunities at every stage of the <a href=\"https:\/\/userpilot.com\/blog\/user-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">user journey<\/a>.<\/p>\n<p>A webinar invite welcome email allows a business to communicate directly with its audience, ensuring they receive the details they need to join and participate.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/untitled65_cf33b7089a306930db7e1e55fcebbcb3_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/untitled65_cf33b7089a306930db7e1e55fcebbcb3_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/untitled65_cf33b7089a306930db7e1e55fcebbcb3_800.jpg\" alt=\"best-welcome-email-examples\" \/><\/picture><figcaption>Userpilot\u2019s webinar invite email helps users understand what they can expect.<\/figcaption><\/figure>\n<h4 id=\"92ipo\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Personalization<\/strong>: Userpilot addresses its users by their first name, making the content of the email feel more tailored and relevant to the user.<\/li>\n<li><strong>Let users know what they can expect<\/strong>: Userpilot targets users who &#8220;haven&#8217;t dived into AI yet&#8221; with its welcome email. From the get-go, users know that the exclusive panel discussion on offer can help them get into AI.<\/li>\n<li><strong>Call-to-action<\/strong>: Userpilot prompts users to register for the panel discussion with a clear &#8220;secure your spot now&#8221; CTA and a bold registration button.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/saas-customer-support\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer support<\/a><\/strong>: Users are allowed to ask &#8220;burning questions&#8221; by booking a call with the Userpilot team.<\/li>\n<\/ul>\n<h3 id=\"bhll0\">12. Customer support email example from Zapier<\/h3>\n<p>Zapier has one of the best welcome email examples, with a primary focus on helping customers enjoy all of its features.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/customer-support-email-zapier-user-onboarding-email-examples_726100ddfba8af192728e3bc530bbef1_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/customer-support-email-zapier-user-onboarding-email-examples_726100ddfba8af192728e3bc530bbef1_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/customer-support-email-zapier-user-onboarding-email-examples_726100ddfba8af192728e3bc530bbef1_800.jpg\" alt=\"email-subject-lines\" \/><\/picture><figcaption>Zapier\u2019s welcome email provides all the resources users need to get started on the platform.<\/figcaption><\/figure>\n<h4 id=\"f428d\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Personalized approach<\/strong>: Users are addressed by their first name and immediately introduced to the CEO through his <a href=\"https:\/\/newoldstamp.com\/blog\/personal-email-signature\/\">personal email signature<\/a>.<\/li>\n<li><strong>Helpful resources<\/strong>: Zapier provides valuable content which includes resources that can help users get the most out of the platform.<\/li>\n<li><strong>Additional support<\/strong>: Zapier concludes its welcome email by offering support with documentation. The platform also gives users a chance to respond to the welcome email with any questions.<\/li>\n<\/ul>\n<h3 id=\"957bp\">13. User milestones celebration email example from Ascend<\/h3>\n<p>Ascend provides email templates to help you create your own welcome email and other email types.<\/p>\n<p>Its welcome email focuses on celebrating its users while providing ideas for all your welcome emails.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/user-milestones-ascend-by-wix-email-user-onboarding-emails_e7915e02a3f372160cbc0480213491ab_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/user-milestones-ascend-by-wix-email-user-onboarding-emails_e7915e02a3f372160cbc0480213491ab_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/user-milestones-ascend-by-wix-email-user-onboarding-emails_e7915e02a3f372160cbc0480213491ab_800.jpg\" alt=\"customer-loyalty-loyal-customers\" \/><\/picture><figcaption>Ascend explains how its product can benefit its customers.<\/figcaption><\/figure>\n<h4 id=\"anc1c\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Catchy subject line<\/strong>: Ascend uses a celebratory and conversational subject line. The email immediately congratulates users and draws their attention to great ideas for their next email.<\/li>\n<li><strong>Tells users what they can expect<\/strong>: Ascend includes helpful tips for an effective email marketing strategy.<\/li>\n<li><strong>Sets the tone for the future<\/strong>: Ascend concludes its welcome email by reminding users of the number of free email campaigns they have left.<\/li>\n<\/ul>\n<h3 id=\"9co4a\">14. Community building email example from Adalo<\/h3>\n<p>Adalo&#8217;s welcome email strategy involves helping different types of businesses, including solo freelancers and dev shop owners.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/community-building-adalo-user-onboarding-emails_bf9b9fc361292214f76c71f21847c7a8_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/community-building-adalo-user-onboarding-emails_bf9b9fc361292214f76c71f21847c7a8_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/community-building-adalo-user-onboarding-emails_bf9b9fc361292214f76c71f21847c7a8_800.jpg\" alt=\"welcome-flow-improve-customer-retention\" \/><\/picture><figcaption>Adala welcome email example.<\/figcaption><\/figure>\n<h4 id=\"as5g9\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Tells users what they can expect<\/strong>: Adalo provides helpful resources and lets users know how the resources can help them build an app.<\/li>\n<li><strong>A clear path of next steps<\/strong>: Adalo&#8217;s welcome email clearly states where users can get started, making the learning process easy.<\/li>\n<li><strong>Clear call-to-action<\/strong>: Adalo concludes its welcome email by encouraging users to sign up and put their learning into practice.<\/li>\n<\/ul>\n<h3 id=\"1s708\">15. Feedback collection email example from Thumbtack<\/h3>\n<p>A feedback collection email gives users a chance to share their opinions about your product or service.<\/p>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/user-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">valuable insights<\/a> from this type of welcome email can help a brand improve its products and build stronger relationships with its customers.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/feedback-email-thumbtack-user-onboarding-emails_be9f985d8d1b3a6de497eb06d8c76a6e_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/feedback-email-thumbtack-user-onboarding-emails_be9f985d8d1b3a6de497eb06d8c76a6e_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/02\/feedback-email-thumbtack-user-onboarding-emails_be9f985d8d1b3a6de497eb06d8c76a6e_800.jpg\" alt=\"helpful-resources-signup-forms\" \/><\/picture><figcaption>Thumbtack welcome email example.<\/figcaption><\/figure>\n<h4 id=\"51tep\">Why is this a good onboarding email?<\/h4>\n<ul>\n<li><strong>Personalized approach<\/strong>: Thumbtack&#8217;s opening greeting includes users&#8217; first names and thanks them for using the platform.<\/li>\n<li><strong>A brand that listens<\/strong>: Thumbtack uses to 30-second survey to encourage user feedback. This listening strategy will help Thumbtack gain a deeper understanding of its brand and products through the lens of its customers.<\/li>\n<\/ul>\n<h2 id=\"d3fh3\">Conclusion<\/h2>\n<p>A well-crafted welcome email can help you tell your brand&#8217;s story and get your subscriber journey off to a great start. From incentivizing users by offering discount codes to creating excitement with gamification elements, these <a href=\"https:\/\/userpilot.com\/blog\/welcome-email-templates\/\">welcome email templates<\/a> can inspire you to craft welcome emails that work.<\/p>\n<p>Ready to start crafting welcome emails that lay the groundwork for long-term customer relationships? <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a Userpilot demo<\/a> to get started!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This article discusses the best welcome email examples to help you get creative while crafting your welcome email. It will examine how welcome emails can help you build long-lasting relationships with your customers. We will also discuss how it can enhance product engagement for your brand.<\/p>\n","protected":false},"author":24,"featured_media":194822,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[488],"tags":[5700,332,893,6380,1525,619,316,6379],"class_list":["post-194821","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-engagement","tag-ab-test","tag-customer-engagement","tag-drive-engagement","tag-email-examples","tag-onboarding-emails","tag-product-engagement","tag-user-engagement","tag-welcome-email"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 Welcome Email Examples That Drive Engagement<\/title>\n<meta name=\"description\" content=\"Find out how 15 of the best welcome email examples can inspire you. Discover how to craft effective emails that build customer relationships.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"15 Welcome Email Examples That Drive Engagement\" \/>\n<meta property=\"og:description\" content=\"Find out how 15 of the best welcome email examples can inspire you. Discover how to craft effective emails that build customer relationships.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-06-26T22:00:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-19T07:52:58+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/06\/15-welcome-email-examples-that-drive-engagement_3f5648cd7b1d5387580f5a3b0903d388_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emilia Korczynska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emilia Korczynska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/\"},\"author\":{\"name\":\"Emilia Korczynska\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"headline\":\"15 Welcome Email Examples That Drive Engagement\",\"datePublished\":\"2024-06-26T22:00:46+00:00\",\"dateModified\":\"2026-03-19T07:52:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/\"},\"wordCount\":2407,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/06\/15-welcome-email-examples-that-drive-engagement_3f5648cd7b1d5387580f5a3b0903d388_2000.png\",\"keywords\":[\"ab test\",\"customer engagement\",\"drive engagement\",\"email examples\",\"onboarding emails\",\"product engagement\",\"user engagement\",\"welcome email\"],\"articleSection\":[\"User Engagement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/\",\"url\":\"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/\",\"name\":\"15 Welcome Email Examples That Drive Engagement\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/best-welcome-email-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/06\/15-welcome-email-examples-that-drive-engagement_3f5648cd7b1d5387580f5a3b0903d388_2000.png\",\"datePublished\":\"2024-06-26T22:00:46+00:00\",\"dateModified\":\"2026-03-19T07:52:58+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"description\":\"Find out how 15 of the best welcome email examples can inspire you. 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