{"id":194932,"date":"2024-06-27T09:48:46","date_gmt":"2024-06-27T09:48:46","guid":{"rendered":"https:\/\/userpilot.com\/blog\/best-multivariate-testing-tools\/"},"modified":"2026-04-07T13:28:31","modified_gmt":"2026-04-07T13:28:31","slug":"best-multivariate-testing-tools","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/best-multivariate-testing-tools\/","title":{"rendered":"12 Best Multivariate Testing Tools in 2026"},"content":{"rendered":"<p>There are so many multivariate testing tools available that it can be difficult to choose the right one<em>.<\/em><\/p>\n<p>To help you make the best choice, we&#8217;ve meticulously curated a list of the 12 best options available in 2026.<\/p>\n<p>Whether you&#8217;re a seasoned marketer or a budding entrepreneur, this comprehensive guide will equip you with the knowledge and resources to elevate your <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics<\/a> and optimization efforts.<\/p>\n<p>Let\u2019s dive in!<\/p>\n<p><!-- Best Multivariate Testing Tools Lead Gen Quiz --><\/p>\n<div id=\"mvt-quiz-container\">\n<div id=\"mvt-progress-bar-container\"><\/div>\n<\/div>\n<h2><strong>Overview of b<\/strong>est multivariate testing tools<\/h2>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/what-is-multivariate-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Multivariate testing<\/a> is a technique for experimenting with multiple variations of different elements on the same page to determine which combination yields the best results.<\/li>\n<li>In other words, multivariate testing is an advanced version of traditional <a href=\"https:\/\/userpilot.com\/blog\/what-is-ab-testing-in-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing <\/a>that compares only two variables.<\/li>\n<\/ul>\n<p>Top 12 testing tools for conversion optimization<\/p>\n<ol>\n<li><a href=\"#561ih\">Leanplum &#8211; Best for mobile A\/b testing.<\/a><\/li>\n<li><a href=\"#b9g85\">Optimizely &#8211; Best for feature launch testing and website optimization.<\/a><\/li>\n<li><a href=\"#42rca\">AB Tasty &#8211; Best for conducting multiple tests simultaneously, especially for e-commerce.<\/a><\/li>\n<li><a href=\"#388j1\">Split &#8211; Best multivariate testing tool for dark launch test.<\/a><\/li>\n<li><a href=\"#561ih\">Leanplum &#8211; Best for mobile A\/b testing.<\/a><\/li>\n<li><a href=\"#3a5lg\">Userpilot &#8211; Best all-in-one product growth platform.<\/a><\/li>\n<li><a href=\"#70drt\">Omniconvert &#8211; Best for combining qualitative data with multivariate testing.<\/a><\/li>\n<li><a href=\"#aicdd\">VWO &#8211; Best multivariate testing tool for inexperienced users.<\/a><\/li>\n<li><a href=\"#6ktr\">Google Analytics &#8211; Best free web analytics and testing tool<\/a>.<\/li>\n<li><a href=\"#8mmtp\">ActiveCampaign &#8211; Best for email testing and advanced targeting.<\/a><\/li>\n<li><a href=\"#fud4q\">Mutiny &#8211; Best testing tool for B2B companies.<\/a><\/li>\n<li><a href=\"#4vkv\">Crazy Egg &#8211; Best testing tool with heatmaps and session recordings.<\/a><\/li>\n<li><a href=\"#9h83\">Qubit &#8211; Best with advanced omnichannel personalization solutions.<\/a><\/li>\n<\/ol>\n<h2 id=\"c03ff\"><strong>What is multivariate testing?<\/strong><\/h2>\n<p>Multivariate testing is a technique for <a href=\"https:\/\/userpilot.com\/blog\/product-experimentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">experimenting<\/a> with multiple variations of elements on a webpage or app simultaneously to determine which combination yields the best results.<\/p>\n<p>Compared to traditional A\/B testing, this method allows for a more comprehensive understanding of how different elements interact and influence <a href=\"https:\/\/userpilot.com\/blog\/users-behavior\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a>.<\/p>\n<h2 id=\"9q8k5\"><strong>Multivariate testing vs A\/B testing<\/strong><\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/multivariate-testing-vs-ab-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Multivariate testing<\/a> and A\/B testing are both essential tools for optimization, but they differ significantly in their approach and complexity:<\/p>\n<ul>\n<li><strong>Number of Variations<\/strong>: <a href=\"https:\/\/userpilot.com\/blog\/what-is-ab-testing-in-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> compares two versions (A and B) of a single element, while MVT tests multiple variations of multiple elements simultaneously.<\/li>\n<li><strong>Complexity<\/strong>: MVT is more complex to set up and analyze due to the numerous variations and interactions involved.<\/li>\n<li><strong>Traffic requirements<\/strong>: MVT generally requires more website traffic (or a higher number of users if you\u2019re conducting an in-app test) to reach statistical significance than A\/B testing.<\/li>\n<li><strong>Insights<\/strong>: The A\/B testing process helps identify the better-performing version, while MVT provides deeper insights into the impact of individual elements and their combinations.<\/li>\n<\/ul>\n<h2 id=\"1u03t\"><strong>Top 12 multivariate testing tools for conversion optimization<\/strong><\/h2>\n<p>Now, let&#8217;s dive into 12 of the best testing tools for website and <a href=\"https:\/\/userpilot.com\/blog\/product-experiments-saas-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">product experiments<\/a>.<\/p>\n<h3 id=\"3a5lg\"><strong>1<\/strong><strong>. Optimizely<\/strong><\/h3>\n<p>Optimizely is a leading experimentation platform designed to help businesses deliver optimized <a href=\"https:\/\/userpilot.com\/blog\/digital-product-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital experiences<\/a>. It\u2019s designed specifically for big businesses and enterprises.<\/p>\n<h4 id=\"2uhe6\">Key features<\/h4>\n<p>The main functionalities of Optimizely include:<\/p>\n<ul>\n<li><strong>Visual editor<\/strong>: Designing A\/B tests is a breeze with Optimizely&#8217;s no-code visual editor. Creating different variations of your website, specifying the audience, allocating traffic to each variation, and publishing the test is all you need to do. You can even create multi-page experiments with the editor. There is also the option of custom coding.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/omnichannel-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">Omnichannel<\/a><strong> experimentation:<\/strong> Optimizely offers a full suite of A\/B testing features across multiple channels, including websites, mobile apps, and others.<\/li>\n<li><strong>Feature flags<\/strong>: With Optimizely, you can create targeted <a href=\"https:\/\/userpilot.com\/blog\/feature-rollout\/\" target=\"_blank\" rel=\"noopener noreferrer\">rollouts for new features <\/a>by adjusting the traffic allocation. For instance, you can roll out a new feature for <a href=\"https:\/\/userpilot.com\/blog\/ideal-beta-tester\/\" target=\"_blank\" rel=\"noopener noreferrer\">beta users <\/a>and evaluate <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">adoption <\/a>before launching it to the entire user base.<\/li>\n<li><strong>Integrations<\/strong>: The platform integrates with various marketing, analytics, and CRM tools, including Adobe Target and Salesforce.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/optimizely-ab-test_6f0360259a0c0017768fedf52cad9004_800.png 1x, https:\/\/images.storychief.com\/account_6827\/optimizely-ab-test_6f0360259a0c0017768fedf52cad9004_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/optimizely-ab-test_6f0360259a0c0017768fedf52cad9004_800.png 1x, https:\/\/images.storychief.com\/account_6827\/optimizely-ab-test_6f0360259a0c0017768fedf52cad9004_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/optimizely-ab-test_6f0360259a0c0017768fedf52cad9004_800.png\" alt=\"optimizely_ab_test\" \/><\/picture><figcaption>Analyzing A\/b testing results in Optimizely.<\/figcaption><\/figure>\n<h4 id=\"1q91t\"><strong>Pricing of Optimizely<\/strong><\/h4>\n<p>Optimizely offers custom pricing based on the specific needs of each business. You can request a demo through their website to explore the platform and discuss pricing options.<\/p>\n<h3 id=\"42rca\"><strong>2. AB Tasty<\/strong><\/h3>\n<p>AB Tasty is a comprehensive experimentation platform that empowers businesses to optimize their websites and mobile apps. It\u2019s mostly suitable for enterprise e-commerce brands.<\/p>\n<h4 id=\"3bl2t\">Key features<\/h4>\n<p>Here are some of the main AB Tasty features for getting the job done:<\/p>\n<ul>\n<li><strong>Visual editor<\/strong>: The intuitive interface makes creating tests straightforward and accessible, even for non-technical users<\/li>\n<li><strong>Advanced targeting options<\/strong>: With this tool, you can trigger tests based on URLs, or create <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">custom segments<\/a> based on geolocation, demographics, and other factors to ensure your tests reach the right audience.<\/li>\n<li><strong>AI-driven optimization<\/strong>: The AI-driven platform automatically directs traffic to the better-performing variation once it becomes statistically reliable.<\/li>\n<li><strong>Feature management<\/strong>: AB Tasty includes feature flags and toggles, enabling you to progressively <a href=\"https:\/\/userpilot.com\/blog\/software-rollout\/\" target=\"_blank\" rel=\"noopener noreferrer\">deploy features<\/a>, conduct server-side experiments, and roll back features automatically if needed.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ab-tasty-multivariate-testing-tools_4624a085fdd4e33e30a2e8caccfe8a13_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ab-tasty-multivariate-testing-tools_4624a085fdd4e33e30a2e8caccfe8a13_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ab-tasty-multivariate-testing-tools_4624a085fdd4e33e30a2e8caccfe8a13_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ab-tasty-multivariate-testing-tools_4624a085fdd4e33e30a2e8caccfe8a13_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ab-tasty-multivariate-testing-tools_4624a085fdd4e33e30a2e8caccfe8a13_800.png\" alt=\"ab_tasty-multivariate-testing-tools\" \/><\/picture><figcaption>AB Tasty&#8217;s simple user interface.<\/figcaption><\/figure>\n<h4 id=\"drj3u\"><strong>Pricing of AB Tasty<\/strong><\/h4>\n<p>A\/b tasty offers custom pricing based on specific business needs.<\/p>\n<h3 id=\"388j1\"><strong>3. Split.io<\/strong><\/h3>\n<p>Split is a sophisticated feature flagging and experimentation platform tailored for engineering and <a href=\"https:\/\/userpilot.com\/blog\/product-team-structure\/\" target=\"_blank\" rel=\"noopener noreferrer\">product teams<\/a>.<\/p>\n<p>It helps organizations conduct <a href=\"https:\/\/userpilot.com\/blog\/dark-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\">dark launch<\/a> tests and measure the impact of new features in real-time.<\/p>\n<h4 id=\"5mplb\">Key features:<\/h4>\n<p>Here\u2019s a summary of Split\u2019s relevant functionalities:<\/p>\n<ul>\n<li><strong>Feature flags<\/strong>: Split&#8217;s core functionality revolves around feature flags and toggles, allowing teams to control the <a href=\"https:\/\/userpilot.com\/blog\/feature-release\/\" target=\"_blank\" rel=\"noopener noreferrer\">release of new features<\/a>. Split also provides detailed analytics reports to monitor the impact of new features and experiments.<\/li>\n<li><strong>Data visualization<\/strong>: The platform lets you <a href=\"https:\/\/userpilot.com\/blog\/visual-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">visualize<\/a> test performance in graphs and<a href=\"https:\/\/userpilot.com\/blog\/types-of-charts\/\" target=\"_blank\" rel=\"noopener noreferrer\"> charts<\/a>. You can share these with key stakeholders\u2014design, marketing, and the support team\u2014for better brainstorming.<\/li>\n<li><strong>Integrations with data platforms<\/strong>: this is easy with most data platforms, from Google Analytics to Segment or Sentry.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/split-sequential-testing_ff66f0ec545155593f38b90395b6c6a6_800.png 1x, https:\/\/images.storychief.com\/account_6827\/split-sequential-testing_ff66f0ec545155593f38b90395b6c6a6_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/split-sequential-testing_ff66f0ec545155593f38b90395b6c6a6_800.png 1x, https:\/\/images.storychief.com\/account_6827\/split-sequential-testing_ff66f0ec545155593f38b90395b6c6a6_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/split-sequential-testing_ff66f0ec545155593f38b90395b6c6a6_800.png\" alt=\"split_sequential-testing\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/blog\/dark-launch\/\">Dark launch<\/a> test with Split.<\/figcaption><\/figure>\n<h4 id=\"9s4dr\"><strong>Pricing of Split<\/strong><\/h4>\n<ul>\n<li>The free version is available for up to 10 seats.<\/li>\n<li>Team plan: $33 per seat\/month.<\/li>\n<li>Business plan: $60 per seat\/month.<\/li>\n<li>Enterprise: Custom pricing.<\/li>\n<\/ul>\n<h3 id=\"561ih\"><strong>4. Leanplum<\/strong><\/h3>\n<p>Leanplum is a mobile marketing and <a href=\"https:\/\/userpilot.com\/blog\/best-customer-engagement-platforms\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer engagement platform <\/a>that provides tools for optimizing user experiences through multichannel marketing campaigns.<\/p>\n<p>It combines lifecycle marketing and live operations (LiveOps) with a robust A\/B testing framework, enabling businesses to engage users effectively and drive higher <a href=\"https:\/\/userpilot.com\/blog\/conversion-rate-optimization-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rates<\/a>.<\/p>\n<h4 id=\"7p6c7\">Key features<\/h4>\n<p>Here\u2019s a summary of Leanplum\u2019s multivariate testing tools:<\/p>\n<ul>\n<li><strong>Automated notification workflow<\/strong>: Besides running experiments, you can create automated workflows that trigger <a href=\"https:\/\/userpilot.com\/blog\/notification-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized notifications <\/a>based on a user\u2019s actions. For instance, you can choose between the \u201cimmediate\u201d and \u201cdelay\u201d triggers for a notification based on whether a user opens the previous message. You can even schedule a trigger-based sequence of notifications for days to come.<\/li>\n<li><strong>Integrations<\/strong>: Leanplum integrates with other tools like <a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/mixpanel-integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">Mixpanel<\/a>, and Twilio. These integrations ensure seamless data flow, which allows you to easily enhance campaign effectiveness.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/eb04f0a-ab-test-multivariate-testing-tools_e9782115b254ccfd8f83b6f65931e533_800.png 1x, https:\/\/images.storychief.com\/account_6827\/eb04f0a-ab-test-multivariate-testing-tools_e9782115b254ccfd8f83b6f65931e533_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/eb04f0a-ab-test-multivariate-testing-tools_e9782115b254ccfd8f83b6f65931e533_800.png 1x, https:\/\/images.storychief.com\/account_6827\/eb04f0a-ab-test-multivariate-testing-tools_e9782115b254ccfd8f83b6f65931e533_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/eb04f0a-ab-test-multivariate-testing-tools_e9782115b254ccfd8f83b6f65931e533_800.png\" alt=\"eb04f0a-ab-test-multivariate-testing-tools\" \/><\/picture><figcaption>Multivariate testing with Leanplum.<\/figcaption><\/figure>\n<h4 id=\"6hqgl\"><strong>Pricing of Leanplum<\/strong><\/h4>\n<p>Leanplum operates on a quotation-based <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing model<\/a> tailored to each business&#8217;s specific needs.<\/p>\n<p>While detailed pricing information is not publicly available, the platform is known to offer premium plans that include a comprehensive set of features designed for startups to enterprise-level organizations.<\/p>\n<h3 id=\"70drt\"><strong>5. Omniconvert<\/strong><\/h3>\n<p>Omniconvert is a <a href=\"https:\/\/userpilot.com\/blog\/conversion-rate-optimization-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rate optimization<\/a> platform specifically designed for website and landing page optimization.<\/p>\n<p>For example, with Omniconvert you can A\/B test whether a video or a <a href=\"https:\/\/userpilot.com\/blog\/product-demos\/\" target=\"_blank\" rel=\"noopener noreferrer\">product demo<\/a> performs better on your landing page.<\/p>\n<h4 id=\"8j1id\">Key features<\/h4>\n<p>Here\u2019s a brief overview of Omniconvert\u2019s relevant capabilities:<\/p>\n<ul>\n<li><strong>Split URL testing<\/strong>: Omniconvert lets you compare different versions with the original landing page. You can adjust the traffic allocation to specify what percentage of users will see a particular variation.<\/li>\n<li><strong>Sophisticated segmentation capabilities<\/strong>: There are over 40 segmentation parameters, enabling you to get insights into your visitors\u2019 demographics, browsing history, and product views and allowing you to provide a <a href=\"https:\/\/userpilot.com\/blog\/personalized-customer-experience-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized customer experience <\/a>to improve the conversion rate.<\/li>\n<li><strong>Advanced analytics<\/strong>: You can choose between Bayesian and Frequentist statistics engines depending on your conversion goals and requirements.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/omniconvert-ab-test_df5c6caefb266601da8d93fd65fc2544_800.png 1x, https:\/\/images.storychief.com\/account_6827\/omniconvert-ab-test_df5c6caefb266601da8d93fd65fc2544_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/omniconvert-ab-test_df5c6caefb266601da8d93fd65fc2544_800.png 1x, https:\/\/images.storychief.com\/account_6827\/omniconvert-ab-test_df5c6caefb266601da8d93fd65fc2544_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/omniconvert-ab-test_df5c6caefb266601da8d93fd65fc2544_800.png\" alt=\"omniconvert_ab_test\" \/><\/picture><figcaption>Product experiments with Omniconvert.<\/figcaption><\/figure>\n<h4 id=\"b9ld6\"><strong>Pricing of Omniconvert<\/strong><\/h4>\n<p>Omniconvert offers a 30-day free trial with no credit card required. The paid plan starts at $273 per month and can increase depending on the number of tests you need to perform monthly.<\/p>\n<h3><strong>6. Userpilot<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> is an all-in-one product growth platform that helps SaaS companies increase metrics such as <a href=\"https:\/\/userpilot.com\/blog\/improve-user-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user activation<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/revenue-growth-formula\/\" target=\"_blank\" rel=\"noopener noreferrer\">revenue growth<\/a>.<\/p>\n<p>Userpilot is specifically created for testing in-app experiences such as <a href=\"https:\/\/userpilot.com\/blog\/product-tours\/\" target=\"_blank\" rel=\"noopener noreferrer\">product tours<\/a> or adoption flows, etc.<\/p>\n<h4 id=\"a57uu\">Key features<\/h4>\n<p>Here\u2019s a brief overview of Userpilot\u2019s multivariate testing functionalities:<\/p>\n<ul>\n<li><strong>No-code test builder<\/strong>: With Userpilot, you can run <a href=\"https:\/\/userpilot.com\/blog\/product-experiments-saas-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">product experiments<\/a> without any technical knowledge. You can create, run, and monitor tests directly from your dashboard just with a few clicks.<\/li>\n<li><strong>Multiple types of tests<\/strong>: Depending on your needs, Userpilot enables you to choose between controlled, head-to-head A\/B testing and multivariate testing.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/typpes-of-ab-testing-userpilot-multivariate-testing-tools_6d903e58f76d00b1fde8f43736c715dc_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/typpes-of-ab-testing-userpilot-multivariate-testing-tools_6d903e58f76d00b1fde8f43736c715dc_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/typpes-of-ab-testing-userpilot-multivariate-testing-tools_6d903e58f76d00b1fde8f43736c715dc_800.png\" alt=\"Typpes-of-ab-testing-Userpilot-multivariate-testing-tools\" \/><\/picture><figcaption>Different types of product experiments in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>Advanced settings<\/strong>: Userpilot lets you fine-tune your experiments with precise targeting, <a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmentation<\/a>, and scheduling options. You can also use AI <a href=\"https:\/\/userpilot.com\/blog\/content-localization\/\" target=\"_blank\" rel=\"noopener noreferrer\">content translation<\/a> to automatically translate test variations into multiple languages.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/settingup-ab-tests-userpilot_f64be08afa66da109f5f0bf1246cca6f_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/settingup-ab-tests-userpilot_f64be08afa66da109f5f0bf1246cca6f_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/settingup-ab-tests-userpilot_f64be08afa66da109f5f0bf1246cca6f_800.png\" alt=\"settingup-ab-tests-Userpilot\" \/><\/picture><figcaption>Setting up product experiments in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>Real-time reporting<\/strong>: Gain immediate insights into your test&#8217;s performance through live updates and <a href=\"https:\/\/userpilot.com\/blog\/visual-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">visual data analysis<\/a>. This feature also allows you to easily compare the results of different test variations and make <a href=\"https:\/\/userpilot.com\/blog\/data-driven-insights\/\" target=\"_blank\" rel=\"noopener noreferrer\">data-driven decisions<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/real-time-reporting-userpilot_42493ee6892006726287f36ed056bcd0_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/real-time-reporting-userpilot_42493ee6892006726287f36ed056bcd0_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/real-time-reporting-userpilot_42493ee6892006726287f36ed056bcd0_800.png\" alt=\"Real-time-reporting-Userpilot\" \/><\/picture><figcaption>Real-time test results as displayed in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h4 id=\"97k6n\"><strong>Pricing of Userpilot<\/strong><\/h4>\n<p>Userpilot\u2019s A\/b testing and experimentation feature is available in the Growth plan, which is billed annually and costs $ 799\/month and comes with other analytics features such as <a href=\"https:\/\/userpilot.com\/blog\/userpilot-funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel tracking<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/conversion-path-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">user path analysis<\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/retention-table\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention reports<\/a>.<picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-pricing-multivariate-testing-tools_4887f206920f3583dc5ad527ff071e24_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-pricing-multivariate-testing-tools_4887f206920f3583dc5ad527ff071e24_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-pricing-multivariate-testing-tools_4887f206920f3583dc5ad527ff071e24_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-pricing-multivariate-testing-tools_4887f206920f3583dc5ad527ff071e24_1600.png 2x\" media=\"(min-width: 769px)\" \/><\/picture>\n<h3 id=\"70drt\"><strong>7. VWO<\/strong><\/h3>\n<p>Visual Website Optimizer (VWO) is an experimentation platform with a comprehensive suite of <a href=\"https:\/\/userpilot.com\/blog\/cro-tools\/\">CRO tools<\/a> that let you A\/B test different elements, such as the headline, CTA button, and images, to see which variations convert more users.<\/p>\n<p>VWO is mobile-friendly and especially a great choice for A\/B testing of iOS and Android mobile applications.<\/p>\n<h4 id=\"30p3h\">Key features<\/h4>\n<p>Here\u2019s a summary of VWO\u2019s main functionalities:<\/p>\n<ul>\n<li><strong>Code-free editor<\/strong>: Create test variations without writing a single line of code.<\/li>\n<li><strong>Server-side testing<\/strong>: You can make changes to the test changes without impacting website performance.<\/li>\n<li><strong>Personalization options<\/strong>: Segment visitors on a number of characteristics and deliver targeted experiences to improve the chances of conversion.<\/li>\n<li><strong>Performance analytics<\/strong>: Bayesian-powered SmartStats provides accurate test <a href=\"https:\/\/userpilot.com\/blog\/performance-reporting\/\" target=\"_blank\" rel=\"noopener noreferrer\">performance data<\/a> in real-time, even with small sample sizes.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/vmo-ab-test-multivariate-testing-tools_475f1c67b357eb3fdd3900d9d70c923e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/vmo-ab-test-multivariate-testing-tools_475f1c67b357eb3fdd3900d9d70c923e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/vmo-ab-test-multivariate-testing-tools_475f1c67b357eb3fdd3900d9d70c923e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/vmo-ab-test-multivariate-testing-tools_475f1c67b357eb3fdd3900d9d70c923e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/vmo-ab-test-multivariate-testing-tools_475f1c67b357eb3fdd3900d9d70c923e_800.png\" alt=\"vmo_ab_test-multivariate-testing-tools\" \/><\/picture><figcaption>A\/B testing with VWO.<\/figcaption><\/figure>\n<h4 id=\"acobl\"><strong>Pricing of VWO<\/strong><\/h4>\n<ul>\n<li>Free version available.<\/li>\n<li>Growth: $314 per month.<\/li>\n<li>Pro: $722 per month.<\/li>\n<li>Enterprise: $1,265 per month.<\/li>\n<\/ul>\n<p>Note: The pricing varies depending on whether you\u2019re conducting web experiments, mobile app tests, or server-side experiments.<\/p>\n<h3 id=\"6ktr\"><strong>8. Google Analytics<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/userpilot-vs-google-analytics-comparison-user-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Google Analytics<\/a> is a web analytics service offered by Google that tracks and reports website traffic. It provides detailed insights into user behavior, <a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">acquisition channels<\/a>, and website performance, helping businesses understand how visitors interact with their online properties.<\/p>\n<p>Previously, you could easily run multivariate tests with Google Optimize before the service was discontinued.<\/p>\n<p>Here&#8217;s how to use Google Analytics for the same purpose:<\/p>\n<p>Integrate your A\/B testing tool with Google Analytics and set it up to send your testing events to GA4:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ga4-dashboard_bddd300830229439feec822833e48a5c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ga4-dashboard_bddd300830229439feec822833e48a5c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ga4-dashboard_bddd300830229439feec822833e48a5c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ga4-dashboard_bddd300830229439feec822833e48a5c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ga4-dashboard_bddd300830229439feec822833e48a5c_800.png\" alt=\"Ga4_dashboard\" \/><\/picture><figcaption>Testing events in GA4.<\/figcaption><\/figure>\n<p>Alternatively, you can create your own reports by heading over to the custom definitions tab:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ga4-custom-dimension-multivariate-testing-tools_d412cf5997bd37261efb07fc881125f0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ga4-custom-dimension-multivariate-testing-tools_d412cf5997bd37261efb07fc881125f0_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ga4-custom-dimension-multivariate-testing-tools_d412cf5997bd37261efb07fc881125f0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ga4-custom-dimension-multivariate-testing-tools_d412cf5997bd37261efb07fc881125f0_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ga4-custom-dimension-multivariate-testing-tools_d412cf5997bd37261efb07fc881125f0_800.png\" alt=\"ga4_custom_dimension-multivariate-testing-tools\" \/><\/picture><figcaption>Creating custom A\/B testing events in GA4.<\/figcaption><\/figure>\n<p>Finally, analyze the A\/b test results by comparing event performance.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ga4-ab-test-results_62ab7e2047e39c216f6d3ac60bf0145e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ga4-ab-test-results_62ab7e2047e39c216f6d3ac60bf0145e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ga4-ab-test-results_62ab7e2047e39c216f6d3ac60bf0145e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/ga4-ab-test-results_62ab7e2047e39c216f6d3ac60bf0145e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/ga4-ab-test-results_62ab7e2047e39c216f6d3ac60bf0145e_800.png\" alt=\"ga4_ab_test_results\" \/><\/picture><figcaption>Tracking A\/B test performance.<\/figcaption><\/figure>\n<h4 id=\"9ai7h\"><strong>Pricing of Google Analytics<\/strong><\/h4>\n<p>GA is a free tool. However, there is also GA360, a paid version with additional features and capabilities for larger enterprises. The pricing is custom and depends on each business&#8217;s specific needs.<\/p>\n<h3 id=\"8mmtp\"><strong>9. ActiveCampaign<\/strong><\/h3>\n<p>ActiveCampaign is an <a href=\"https:\/\/userpilot.com\/blog\/saas-marketing-automation-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing automation platform <\/a>with robust experimentation and conversion optimization functionalities.<\/p>\n<p>With ActiveCampaign, you can test up to 5 variations of your email template at a time to understand which generates the highest interest among users.<\/p>\n<h4 id=\"3p40g\">Key features<\/h4>\n<p>Here\u2019s a brief overview of ActiveCampaign\u2019s multivariate testing tools:<\/p>\n<ul>\n<li><strong>Split testing<\/strong>: Test multiple elements in your <a href=\"https:\/\/userpilot.com\/blog\/targeted-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">email marketing campaign, <\/a>such as email subject lines, content, information, images, and CTA buttons.<\/li>\n<li><strong>Goal tracking<\/strong>: Set up conversion <a href=\"https:\/\/userpilot.com\/blog\/product-goals\/\" target=\"_blank\" rel=\"noopener noreferrer\">goals<\/a> and track the performance of your campaigns to measure their impact on revenue.<\/li>\n<li><strong>Attribution reporting<\/strong>: ActiveCampaign lets you <a href=\"https:\/\/userpilot.com\/blog\/how-to-analyze-the-customer-journey\/\" target=\"_blank\" rel=\"noopener noreferrer\">analyze the customer journey<\/a> and identify touchpoints that influence conversions. That way, you can make data-driven decisions to boost your conversion rates with confidence.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/activecampaign-email-testing_ddaa5b23b167e9b5f8cc95b6f6e55786_800.png 1x, https:\/\/images.storychief.com\/account_6827\/activecampaign-email-testing_ddaa5b23b167e9b5f8cc95b6f6e55786_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/activecampaign-email-testing_ddaa5b23b167e9b5f8cc95b6f6e55786_800.png 1x, https:\/\/images.storychief.com\/account_6827\/activecampaign-email-testing_ddaa5b23b167e9b5f8cc95b6f6e55786_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/activecampaign-email-testing_ddaa5b23b167e9b5f8cc95b6f6e55786_800.png\" alt=\"ActiveCampaign-email-testing\" \/><\/picture><figcaption>ActiveCampaign makes email A\/B testing easy.<\/figcaption><\/figure>\n<h4 id=\"3n1tk\"><strong>Pricing of Active Campaign<\/strong><\/h4>\n<ul>\n<li>14-day free trial available.<\/li>\n<li>Starter: $8\/mo.<\/li>\n<li>Plus: $49\/mo.<\/li>\n<li>Pro: $79\/mo.<\/li>\n<li>Enterprise: $145\/mo.<\/li>\n<\/ul>\n<p>Note: The pricing increases if you need to track more contacts.<\/p>\n<h3 id=\"fud4q\"><strong>10. Mutiny<\/strong><\/h3>\n<p>Mutiny is a <a href=\"https:\/\/userpilot.com\/blog\/conversion-rate-optimization-for-saas\/\">conversion rate optimization<\/a> platform specifically designed for B2B companies. It <a href=\"https:\/\/userpilot.com\/blog\/ai-in-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">leverages AI <\/a>to deliver personalized website experiences for visitors, aiming to convert more leads and increase sales.<\/p>\n<h4 id=\"4678o\">Key features<\/h4>\n<p>Mutiny\u2019s robust functionalities include:<\/p>\n<ul>\n<li><strong>Audience targeting. <\/strong>Build your A\/B tests to run for all traffic or different user segments. Target with precision by using information from your data connections, AND\/OR groups, and traffic allocation.<\/li>\n<li><strong>AI-enhanced test builder. <\/strong>Mutiny&#8217;s AI helps craft new ideas for your A\/B tests. With content suggestions, Mutiny&#8217;s AI can make edits for your <a href=\"https:\/\/userpilot.com\/blog\/saas-landing-page-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> variant that can still be edited.<\/li>\n<li><strong>AI-powered recommendations. <\/strong>The platform uses AI to analyze visitor data and recommend the most effective <a href=\"https:\/\/userpilot.com\/blog\/personalization-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalization strategies.<\/a><\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/mutiny-ab-test_6de652f9d2a2be07ac0ff43d8d23849c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/mutiny-ab-test_6de652f9d2a2be07ac0ff43d8d23849c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/mutiny-ab-test_6de652f9d2a2be07ac0ff43d8d23849c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/mutiny-ab-test_6de652f9d2a2be07ac0ff43d8d23849c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/mutiny-ab-test_6de652f9d2a2be07ac0ff43d8d23849c_800.png\" alt=\"Mutiny-ab-test\" \/><\/picture><figcaption>Tracking customer data with Mutiny.<\/figcaption><\/figure>\n<h4 id=\"40vn5\"><strong>Pricing of Mutini<\/strong><\/h4>\n<p>Mutiny operates on a subscription-based pricing model, tailoring plans to each business&#8217;s specific needs and scale.<\/p>\n<p>The company typically customizes the exact pricing details based on the number of visitors and the level of personalization required.<\/p>\n<h3 id=\"4vkv\"><strong>11. Crazy Egg<\/strong><\/h3>\n<p>Crazy Egg is a comprehensive website optimization tool that provides in-depth insights into user behavior through <a href=\"https:\/\/userpilot.com\/blog\/heat-map-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">heatmaps<\/a>, session recordings, and A\/B testing.<\/p>\n<p>Although it may not have the most advanced A\/B testing features, it is perfect for small businesses looking to understand user behavior, optimize website layouts, and increase conversions.<\/p>\n<h4 id=\"b0nue\">Key features<\/h4>\n<p>Here\u2019s a summary of Crazy Eggs relevant features:<\/p>\n<ul>\n<li><strong>Heatmaps and scrollmaps<\/strong>: As mentioned, Crazy Egg offers detailed heatmaps and scrollmaps that visually represent user interaction on a webpage. These tools highlight which areas of a page attract the most attention and which sections users tend to ignore, helping you optimize content placement.<\/li>\n<li><strong>Session recordings<\/strong>: You can record entire <a href=\"https:\/\/userpilot.com\/blog\/number-of-sessions-per-user\/\" target=\"_blank\" rel=\"noopener noreferrer\">user sessions <\/a>and observe how visitors navigate your platform in real time. This feature helps identify usability issues and areas where users encounter friction.<\/li>\n<li><strong>Confetti reports<\/strong>: The platform lets you segment <a href=\"https:\/\/userpilot.com\/blog\/click-maps\/\" target=\"_blank\" rel=\"noopener noreferrer\">clicks <\/a>by referral source, search terms, or other parameters to understand how different audiences interact with your site.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/crazy-egg-homepage_9a2d53c0c9cfb0d7db54a8683f33bb95_800.png 1x, https:\/\/images.storychief.com\/account_6827\/crazy-egg-homepage_9a2d53c0c9cfb0d7db54a8683f33bb95_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/crazy-egg-homepage_9a2d53c0c9cfb0d7db54a8683f33bb95_800.png 1x, https:\/\/images.storychief.com\/account_6827\/crazy-egg-homepage_9a2d53c0c9cfb0d7db54a8683f33bb95_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/crazy-egg-homepage_9a2d53c0c9cfb0d7db54a8683f33bb95_800.png\" alt=\"Crazy-egg-homepage\" \/><\/picture><figcaption>Crazy Egg\u2019s homepage.<\/figcaption><\/figure>\n<h4 id=\"3l8mu\"><strong>Pricing of Crazy Egg<\/strong><\/h4>\n<p>Crazy Egg offers the following packages:<\/p>\n<ul>\n<li>30-day free trial available.<\/li>\n<li>Plus: $99 \/month.<\/li>\n<li>Pro: $249 \/month.<\/li>\n<li>Enterprise: $499 \/month.<\/li>\n<\/ul>\n<h3 id=\"9h83\"><strong>12. Qubit<\/strong><\/h3>\n<p>Qubit (now part of Coveo) is an AI-powered personalization platform designed to help businesses deliver tailored customer experiences across all digital <a href=\"https:\/\/userpilot.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoints<\/a>.<\/p>\n<h4 id=\"9cn9i\">Key features<\/h4>\n<p>Here\u2019s a rundown of Qubit\u2019s multivariate testing tools:<\/p>\n<ul>\n<li><strong>AI-powered analytics<\/strong>: Quit uses AI to verify multivariate testing results, helping to identify false positives among user actions.<\/li>\n<li><strong>Precise segmentation<\/strong>: Qubit uses <a href=\"https:\/\/userpilot.com\/blog\/customer-data-machine-learning\/\" target=\"_blank\" rel=\"noopener noreferrer\">machine learning algorithms <\/a>for segmentation, making it more sophisticated and leading to better personalization.<\/li>\n<li><strong>Tag manager<\/strong>: Qubit&#8217;s tag manager functions similarly to Google Optimize\u2019s tag manager, significantly simplifying the process of working with <a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">integrations<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/qubit-multivariate-testing-tools_ac6bc08f30ca008acd55493a8065c150_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/qubit-multivariate-testing-tools_ac6bc08f30ca008acd55493a8065c150_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/01\/qubit-multivariate-testing-tools_ac6bc08f30ca008acd55493a8065c150_800.png\" alt=\"Qubit-multivariate-testing-tools\" \/><\/picture><figcaption>Analytics in Qubit.<\/figcaption><\/figure>\n<h4 id=\"fha9m\"><strong>Pricing of Qubit<\/strong><\/h4>\n<p>Qubit doesn&#8217;t have defined pricing plans. It offers custom pricing based on specific needs.<\/p>\n<h2 id=\"a48l6\"><strong>Conclusion<\/strong><\/h2>\n<p>Multivariate testing tools make CRO much easier because you can test multiple combinations and choose the combination that converts the most users.<\/p>\n<p>There are different multivariate testing tools available on the market and you need to take into account factors such as your channels, goals, and budget when picking one.<\/p>\n<p>If you want to get started with in-app experiments, Userpilot is your best choice. If you want to learn how you can optimize in-app messages and guides, <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">book a demo with Userpilot<\/a> and we will show you how.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>There are so many multivariate testing tools available that it can be difficult to choose the right one. Whether you&#8217;re a seasoned marketer or a budding entrepreneur, this comprehensive guide will equip you with the knowledge and resources to elevate your product analytics and optimization efforts.<\/p>\n","protected":false},"author":24,"featured_media":558920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[254,5700,979,330,5613,346,428],"class_list":["post-194932","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-a-b-testing","tag-ab-test","tag-ab-testing","tag-customer-analytics","tag-multivariate-testing","tag-product-analytics","tag-user-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>12 Best Multivariate Testing Tools in 2026<\/title>\n<meta name=\"description\" content=\"Looking to enhance your CRO process? 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