The customer activation rate is the percentage of users who reach the activation <\/a>milestone. That’s when they experience the product <\/a>or service value first-hand.<\/p>\n For example, by completing an action that shows them how the product can solve their problems and bring a positive change in life.<\/p>\n This sounds simple. As long as you know exactly what your activation milestone is.<\/p>\n The catch is that activation means something very else for each product. Worse yet, you may have various activation points for different user personas<\/a> because they use the product to achieve different goals.<\/p>\n