{"id":195370,"date":"2024-06-29T16:35:05","date_gmt":"2024-06-29T16:35:05","guid":{"rendered":"https:\/\/userpilot.com\/blog\/amplitude-a-b-testing\/"},"modified":"2026-04-01T08:37:32","modified_gmt":"2026-04-01T08:37:32","slug":"amplitude-a-b-testing","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/amplitude-a-b-testing\/","title":{"rendered":"Amplitude A\/B Testing: How it Works"},"content":{"rendered":"<p>Amplitude A\/B testing is a very handy solution it offers for improved <a href=\"https:\/\/userpilot.com\/role\/product-management\" target=\"_blank\" rel=\"noopener noreferrer\">product management<\/a>. You can easily create and deploy feature variants to determine which works better at scale.<\/p>\n<p>So, what&#8217;s A\/B testing like on Amplitude, and how does it work? Let&#8217;s find the answers to these questions (and more).<\/p>\n<h2>Overview of Amplitude A\/B testing<\/h2>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/what-is-ab-testing-in-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> is a process by which you test two versions of a feature or content to determine the better one.<\/li>\n<li>You must first define your goals and <a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segment the audience<\/a> for A\/B testing on Amplitude.<\/li>\n<li>Then, design the variations for your <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">split testing experiment<\/a> through feature flags or payloads.<\/li>\n<li>Next, configure the delivery of your experiment on <a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics-features-alternatives\/\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude<\/a> and also determine the statistical significance. You can then launch and set the end date for your experiments.<\/li>\n<li>Finally, you can monitor the <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">metrics of your experiment<\/a> using the analytics feature of Amplitude.<\/li>\n<\/ul>\n<h2 id=\"1n09o\">What is A\/B testing?<\/h2>\n<p>Also called split testing, this method involves creating two versions of a particular feature or content to determine which one works better. Typically, only one parameter is changed between the two versions, and the rest are kept constant to get valuable insights into how the audience responds to each. The idea behind <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> is to get the best possible version out to boost your conversion rate, <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a>, and more.<\/p>\n<p>An important note here\u2014A\/B testing is a continuous process and must be a part of your <a href=\"https:\/\/userpilot.com\/blog\/product-experimentation-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">product experimentation framework<\/a>. You must keep at it regularly to ensure that you find how well a new version performs over the previous one.<\/p>\n<p><!-- Interactive Lead Gen Quiz HTML --><br \/>\n<!-- Paste this code into the 'Text' tab of your WordPress editor --><\/p>\n<div id=\"up-quiz-container\">\n<p><!-- Progress Bar --><\/p>\n<div id=\"up-progress-container\">\n<div id=\"up-progress-bar\"><\/div>\n<\/div>\n<p><!-- Question 1 --><\/p>\n<div id=\"up-question-1\" class=\"up-quiz-step\" style=\"display: block;\">\n<h3>What&#8217;s your biggest challenge with Amplitude A\/B testing right now?<\/h3>\n<div class=\"up-answer-option\" data-next=\"up-question-2\">It requires too much technical knowledge (coding\/JSON).<\/div>\n<div class=\"up-answer-option\" data-next=\"up-question-2\">Analyzing the results and making decisions is complex.<\/div>\n<div class=\"up-answer-option\" data-next=\"up-question-3\">We&#8217;re not using Amplitude, just exploring our options.<\/div>\n<\/div>\n<p><!-- Question 2 --><\/p>\n<div id=\"up-question-2\" class=\"up-quiz-step\" style=\"display: none;\">\n<h3>How much time does your team spend setting up a single A\/B test?<\/h3>\n<div class=\"up-answer-option\" data-next=\"up-question-4\">Less than a day &#8211; we&#8217;re pretty efficient.<\/div>\n<div class=\"up-answer-option\" data-next=\"up-question-4\">A few days &#8211; there&#8217;s a lot of back-and-forth.<\/div>\n<div class=\"up-answer-option\" data-next=\"up-question-4\">A week or more &#8211; it&#8217;s a major project for us.<\/div>\n<\/div>\n<p><!-- Question 3 --><\/p>\n<div id=\"up-question-3\" class=\"up-quiz-step\" style=\"display: none;\">\n<h3>What are you looking for in an A\/B testing tool?<\/h3>\n<div class=\"up-answer-option\" data-next=\"up-question-4\">A no-code visual editor to build tests easily.<\/div>\n<div class=\"up-answer-option\" data-next=\"up-question-4\">Clear analytics that show a winning variant without deep analysis.<\/div>\n<div class=\"up-answer-option\" data-next=\"up-question-4\">A tool focused specifically on in-app user experiences.<\/div>\n<\/div>\n<p><!-- Final Step \/ CTA --><\/p>\n<div id=\"up-question-4\" class=\"up-quiz-step\" style=\"display: none;\">\n<h3>It looks like you need a faster, no-code solution for your Amplitude A\/B testing alternative.<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> is built for product teams who want to run powerful in-app A\/B tests without writing a single line of code. See how you can get insights and launch winning variations in minutes, not weeks.<\/p>\n<p><a id=\"up-final-cta\" href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Book a Demo and See It in Action<\/a><\/p>\n<\/div>\n<\/div>\n<p><!-- Link to your JavaScript file --><br \/>\n<!-- Make sure to update the src path to where you upload the .js file in your WordPress media library --><br \/>\n<script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2024\/06\/amplitude-a-b-testing.js\"><\/script><\/p>\n<h2 id=\"4dnlb\">How does Amplitude A\/B testing work?<\/h2>\n<p>Now that you know what A\/B testing involves, let&#8217;s try to understand how it works on Amplitude, along with other relevant features like user segmentation and control group selection.<\/p>\n<h3 id=\"bte9h\">Define goals and target audience<\/h3>\n<p>Before you can begin creating your A\/B test, you need to first select an audience for it. This step is critical as it&#8217;ll be meaningful only if you use it on the right set of cohorts.<\/p>\n<p>Amplitude offers numerous options for creating <a href=\"https:\/\/userpilot.com\/blog\/product-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segments<\/a> in just a few clicks. You can:<\/p>\n<ul>\n<li>Select your segment based on a user property like demographics.<\/li>\n<li>Choose the segment based on in-app user behavior.<\/li>\n<li>Segment users through random allocation.<\/li>\n<\/ul>\n<p>It&#8217;s also possible to use the funnel analysis feature on Amplitude to understand your audience better and create cohorts based on the insights you gather from it.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/segment-users-for-experiment-amplitude_e4d747eb97e16813efc7b8dd4bfb3f7f_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/segment-users-for-experiment-amplitude_e4d747eb97e16813efc7b8dd4bfb3f7f_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/segment-users-for-experiment-amplitude_e4d747eb97e16813efc7b8dd4bfb3f7f_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/segment-users-for-experiment-amplitude_e4d747eb97e16813efc7b8dd4bfb3f7f_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/segment-users-for-experiment-amplitude_e4d747eb97e16813efc7b8dd4bfb3f7f_800.jpg\" alt=\"Segment-selection\" \/><\/picture><figcaption>Selecting user segments on Amplitude.<\/figcaption><\/figure>\n<h3 id=\"35qbp\">Design your experiment variations<\/h3>\n<p>Once you&#8217;ve got your audience sorted, the next step involves designing the variants for your A\/B testing experiment on Amplitude. But before you get started, it&#8217;s important to know that if you choose Amplitude as your <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing tool<\/a>, you&#8217;ll need technical knowledge.<\/p>\n<p>You&#8217;d have to use:<\/p>\n<ul>\n<li><strong>Strings <\/strong>&#8211; They are used for simple text changes in elements like buttons and headlines. You can use them to create variants with little coding.<\/li>\n<li><strong>Payloads <\/strong>&#8211; A JSON object that\u2019s used for complex variations that could involve conditional logic or data manipulation. These objects can dynamically change your variant without needing you to write new code, which would be the case with strings.<\/li>\n<\/ul>\n<p>That said, Amplitude will create the first variant by itself and call it &#8220;treatment.&#8221;<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/add-variants-amplitude_559e7ffde933add4926dc809f0b56e1f_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/add-variants-amplitude_559e7ffde933add4926dc809f0b56e1f_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/add-variants-amplitude_559e7ffde933add4926dc809f0b56e1f_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/add-variants-amplitude_559e7ffde933add4926dc809f0b56e1f_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/add-variants-amplitude_559e7ffde933add4926dc809f0b56e1f_800.jpg\" alt=\"Amplitude-payload\" \/><\/picture><figcaption>Payload on Amplitude<\/figcaption><\/figure>\n<p>Alternatively, you could opt for feature flags on Amplitude. You can choose to enable or disable certain flags for each cohort to deliver different versions of a feature or page to them.<\/p>\n<p>A feature flag is also quite handy as it helps you create gradual rollouts of new variations to your audience. That way, you can test them on a smaller group before launching them for all users.<\/p>\n<p>But if you wish to use non-uniform allocation ratios during A\/B testing, you won&#8217;t be able to do it through feature flags. Instead, you&#8217;d have to opt for strings and payloads.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/experiment-delivery-amplitude_9e211d3018ac71d0dfe58f9a55d8b28c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/experiment-delivery-amplitude_9e211d3018ac71d0dfe58f9a55d8b28c_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/experiment-delivery-amplitude_9e211d3018ac71d0dfe58f9a55d8b28c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/experiment-delivery-amplitude_9e211d3018ac71d0dfe58f9a55d8b28c_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/experiment-delivery-amplitude_9e211d3018ac71d0dfe58f9a55d8b28c_800.jpg\" alt=\"Feature-flag-Amplitude\" \/><\/picture><figcaption>Feature flags on Amplitude.<\/figcaption><\/figure>\n<h3 id=\"2rhl\">Configure experiment delivery and statistical significance<\/h3>\n<p>Amplitude has certain default settings for presenting the statistics. These include:<\/p>\n<ul>\n<li>Confidence level.<\/li>\n<li>Bonferroni correction.<\/li>\n<li>CUPED (controlled experiment using pre-existing data).<\/li>\n<li>Custom exposure.<\/li>\n<li>Test type.<\/li>\n<\/ul>\n<p>You can launch your A\/B tests with the default settings right away. But Amplitude also gives you the option to modify these statistical preferences to suit your experiment better.<\/p>\n<p>In terms of experiment delivery, Amplitude offers two broad options:<\/p>\n<ul>\n<li>Random allocation.<\/li>\n<li>Targeted allocation with user or device IDs for finer delivery.<\/li>\n<\/ul>\n<p>You can even choose the control and social experiment percentages if you don&#8217;t want to evenly distribute the experiment.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/set-experiment-allocation-amplitude_7efde925ee9bb3df8c5709b0695db55e_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/set-experiment-allocation-amplitude_7efde925ee9bb3df8c5709b0695db55e_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/set-experiment-allocation-amplitude_7efde925ee9bb3df8c5709b0695db55e_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/set-experiment-allocation-amplitude_7efde925ee9bb3df8c5709b0695db55e_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/set-experiment-allocation-amplitude_7efde925ee9bb3df8c5709b0695db55e_800.jpg\" alt=\"Experiment-allocation\" \/><\/picture><figcaption>A\/B test allocation settings.<\/figcaption><\/figure>\n<h3 id=\"3ol49\">Launch and monitor your experiment<\/h3>\n<p>Amplitude gives you complete control over your A\/B testing experiments. You can select their duration right away or keep it dynamic based on the statistical significance.<\/p>\n<p>When you set the end date before launching the experiment, Amplitude will also show you the number of users per variant of your A\/B test.<\/p>\n<p>In terms of statistical significance, Amplitude gives the following options for determining when the A\/B test would end:<\/p>\n<ul>\n<li>Rollout the winning version.<\/li>\n<li>Rollback everything and return to where you started before A\/B testing.<\/li>\n<li>Continue the experiments.<\/li>\n<\/ul>\n<p>You can choose to roll out the winning version to all users or even a custom set of cohorts.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/complete-experiment-amplitude_c89e2ab90fb9bb41ed3ec79e46ac5f5c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/complete-experiment-amplitude_c89e2ab90fb9bb41ed3ec79e46ac5f5c_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/complete-experiment-amplitude_c89e2ab90fb9bb41ed3ec79e46ac5f5c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/complete-experiment-amplitude_c89e2ab90fb9bb41ed3ec79e46ac5f5c_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/complete-experiment-amplitude_c89e2ab90fb9bb41ed3ec79e46ac5f5c_800.jpg\" alt=\"Experiment-completion\" \/><\/picture><figcaption>Choosing experiment completion.<\/figcaption><\/figure>\n<h3 id=\"dmco3\">Analyze A\/B test data using Amplitude Analytics<\/h3>\n<p>Once your test is complete, you need to dive into the data collected by Amplitude to understand its significance and make future product decisions. You can look at <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">various metrics<\/a> from your A\/B test. These include:<\/p>\n<ul>\n<li>The absolute value in conversions.<\/li>\n<li>Absolute performance (in percentage points).<\/li>\n<li>Confidence interval (a narrow interval means you can be more confident about the impact of your variants).<\/li>\n<li>Relative performance (between control and treatment variants).<\/li>\n<li>Significance (the likelihood that the difference between control and treatment variants isn&#8217;t due to an error).<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/experiment-results-amplitude_3d0abda4fa268849073d130a477a83bf_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/experiment-results-amplitude_3d0abda4fa268849073d130a477a83bf_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/experiment-results-amplitude_3d0abda4fa268849073d130a477a83bf_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/experiment-results-amplitude_3d0abda4fa268849073d130a477a83bf_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/experiment-results-amplitude_3d0abda4fa268849073d130a477a83bf_800.jpg\" alt=\"Amplitude-A-B-test-analytics\" \/><\/picture><figcaption>A\/B test analytics on Amplitude.<\/figcaption><\/figure>\n<h2 id=\"spo9\">When should you use Amplitude A\/B testing?<\/h2>\n<p>You should consider using this platform for running your A\/B tests in the following cases:<\/p>\n<ul>\n<li>Mobile apps.<\/li>\n<li>Landing pages.<\/li>\n<li>Web apps.<\/li>\n<\/ul>\n<p>If your platform is a different one, you&#8217;re perhaps better off <a href=\"https:\/\/userpilot.com\/blog\/amplitude-alternatives\/\" target=\"_blank\" rel=\"noopener noreferrer\">selecting an alternative<\/a>. Similarly, Amplitude A\/B testing relies greatly on coding with JSON and other scripts involved. So, if you lack technical knowledge, you&#8217;ll likely not benefit from its full range of features. In this case, it makes sense to use another platform for A\/B tests.<\/p>\n<h2 id=\"4knoo\">Pros and cons of Amplitude A\/B testing<\/h2>\n<p>Let&#8217;s now look at how Amplitude&#8217;s A\/B testing features stack up in terms of their advantages and disadvantages.<\/p>\n<h3 id=\"4dfb6\">Pros of Amplitude A\/B testing<\/h3>\n<p>There are several pros of using Amplitude for your A\/B testing needs. These include:<\/p>\n<ul>\n<li><strong>Easy setup<\/strong> &#8211; If you&#8217;re already an existing user of Amplitude, setting up A\/B tests is quick, and you won&#8217;t need to invest a significant amount of effort into it.<\/li>\n<li><strong>Real-time tracking<\/strong> &#8211; Once you start your A\/B test, Amplitude will start reporting the related metrics in real time. It can help you make the right set of <a href=\"https:\/\/userpilot.com\/blog\/data-driven-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">data-driven decisions<\/a> without waiting for the test to end.<\/li>\n<li><strong>Runs across platforms <\/strong>&#8211; You&#8217;re not restricted to a handful of platforms when you choose Amplitude. Whether it&#8217;s web or mobile apps, you can easily run A\/B tests on a whole lot of platforms.<\/li>\n<\/ul>\n<h3 id=\"6gmil\">Cons of Amplitude A\/B testing<\/h3>\n<p>While Amplitude does offer a bunch of useful features in A\/B testing, there are certain areas where it lags.<\/p>\n<ul>\n<li><strong>Coding knowledge<\/strong> &#8211; To make the most out of A\/B testing on Amplitude, you must have technical skills. This makes it a significant barrier to usage.<\/li>\n<li><strong>Amplitude ecosystem<\/strong> &#8211; If you aren&#8217;t already using the Amplitude ecosystem for analytics and other purposes, you won&#8217;t benefit from choosing it for A\/B testing as your data will be divided across platforms.<\/li>\n<li><strong>Not a standalone tool<\/strong> &#8211; Amplitude Experiment comes as a part of the full suite of Amplitude products. You can&#8217;t use it as a standalone tool. This can make it challenging for small businesses to adopt it as you need a <a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">larger budget<\/a> to purchase the entire suite.<\/li>\n<\/ul>\n<h2 id=\"falqf\">Pricing of Amplitude A\/B testing<\/h2>\n<p>Amplitude offers three <a href=\"https:\/\/userpilot.com\/blog\/amplitude-pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing plans<\/a>, including a free one. While the Free plan is free forever, the other paid plan is the Plus plan, that starts at $49\/month, billed annually. However, the A\/B testing features aren&#8217;t available in these plans.<\/p>\n<p>For Amplitude Experiment, you have to opt for the Growth plan that has custom pricing. You&#8217;d have to contact their sales team for a quote based on your needs.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-pricing_740b923475a4ea1a330239f641d54160_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-pricing_740b923475a4ea1a330239f641d54160_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-pricing_740b923475a4ea1a330239f641d54160_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-pricing_740b923475a4ea1a330239f641d54160_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-pricing_740b923475a4ea1a330239f641d54160_800.jpg\" alt=\"Amplitude-pricing\" \/><\/picture><figcaption>Pricing plans of Amplitude.<\/figcaption><\/figure>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><\/figure>\n<h2 id=\"a4u0q\">Conclusion<\/h2>\n<p>A\/B testing plays an important role in boosting your conversion rate throughout the customer journey and developing an app that users love to use. While Amplitude A\/B testing is a great option for those with technical skills, it may not be suitable for those who prefer no-code options.<\/p>\n<p>Userpilot makes for a better replacement and offers a range of A\/B testing options. <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book your demo now<\/a> to see it in action.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Amplitude A\/B testing is a very handy solution it offers for improved product management. You can easily create and deploy feature variants to determine which works better at scale. So, what&#8217;s A\/B testing like on Amplitude, and how does it work? Let&#8217;s find the answers to these questions (and more).<\/p>\n","protected":false},"author":55,"featured_media":195372,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[214],"tags":[254,979,6155,5128,5612,216,514],"class_list":["post-195370","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-a-b-testing","tag-ab-testing","tag-ab-testing-software","tag-ab-tests","tag-ab-tools","tag-product-management","tag-user-segmentation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amplitude A\/B Testing: How it Works [+ Better Alternative]<\/title>\n<meta name=\"description\" content=\"Amplitude A\/B testing is a great way to determine which variants of your content resonate with your audience. Here&#039;s how it works and its alternative.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/amplitude-a-b-testing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Amplitude A\/B Testing: How it Works [+ Better Alternative]\" \/>\n<meta property=\"og:description\" content=\"Amplitude A\/B testing is a great way to determine which variants of your content resonate with your audience. 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