{"id":196728,"date":"2024-07-14T13:31:47","date_gmt":"2024-07-14T13:31:47","guid":{"rendered":"https:\/\/userpilot.com\/blog\/core-feature-adoption-rate-benchmark-report-2024\/"},"modified":"2026-04-08T20:19:30","modified_gmt":"2026-04-08T20:19:30","slug":"core-feature-adoption-rate-benchmark-report-2024","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/core-feature-adoption-rate-benchmark-report-2024\/","title":{"rendered":"Core Feature Adoption Rate: Benchmark Report 2024"},"content":{"rendered":"<p>24.5%. That\u2019s the average core feature activation rate across the companies we studied for our <a href=\"https:\/\/userpilot.com\/saas-product-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product Metrics Benchmark Report 2024<\/a>.<\/p>\n<p>This figure doesn\u2019t give you a full picture because it doesn\u2019t take into account the industry, company size, or acquisition model.<\/p>\n<p>Fear not, though, as we explore the data in more depth in this article. We also look at ways to improve the core feature activation rate for your SaaS product!<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/stats-core-feature-adoption-rate-benchmark-report-2024_614fe3de4084ff3ec10a23d8302c9977_800.png 1x, https:\/\/images.storychief.com\/account_6827\/stats-core-feature-adoption-rate-benchmark-report-2024_614fe3de4084ff3ec10a23d8302c9977_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/stats-core-feature-adoption-rate-benchmark-report-2024_614fe3de4084ff3ec10a23d8302c9977_800.png 1x, https:\/\/images.storychief.com\/account_6827\/stats-core-feature-adoption-rate-benchmark-report-2024_614fe3de4084ff3ec10a23d8302c9977_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/stats-core-feature-adoption-rate-benchmark-report-2024_614fe3de4084ff3ec10a23d8302c9977_800.png\" alt=\"Companies by industry analyzed in our Product Metrics Benchmark Report 2024\" \/><\/picture><figcaption>Companies by industry analyzed in our Product Metrics Benchmark Report 2024.<\/figcaption><\/figure>\n<h2 id=\"2g2di\">Summary of core feature adoption rate for our Product Benchmarks Report 2024<\/h2>\n<ul>\n<li>The data about core <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a> rates comes from 181 companies.<\/li>\n<li>The average <a href=\"https:\/\/userpilot.com\/blog\/adoption-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">adoption rate <\/a>across all sectors was 24.5%, and the median was 16.5%.<\/li>\n<li>The highest adoption rates were recorded in HR products (31%), while the lowest was in healthcare, FinTech and Insurance products (22.8% and 22.6% respectively).<\/li>\n<li>Companies with annual revenue of $5-10M had the best results (30.4%) and the adoption rates decreased once companies passed $10M.<\/li>\n<li>Sales-led companies had higher core <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\">feature adoption<\/a> rates than<a href=\"https:\/\/userpilot.com\/blog\/product-led-organization\/\" target=\"_blank\" rel=\"noopener noreferrer\"> product-led ones<\/a> (26.7% vs. 24.3%).<\/li>\n<li>To<a href=\"https:\/\/userpilot.com\/blog\/improve-product-adoption-rate-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> increase feature adoption<\/a>, use onboarding checklists and interactive <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">walkthroughs<\/a>. <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Track user behavior <\/a>and adoption trends to find <a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction <\/a>in the user journey and optimize the onboarding processes.<\/li>\n<li>Want to learn how to do it in <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a>? <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book the demo!<\/a><\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/core-feature-adoption-rate-benchmark-report-2024_7a091d4f027ca3e05a988e464a06bb1b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/core-feature-adoption-rate-benchmark-report-2024_7a091d4f027ca3e05a988e464a06bb1b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/core-feature-adoption-rate-benchmark-report-2024_7a091d4f027ca3e05a988e464a06bb1b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/core-feature-adoption-rate-benchmark-report-2024_7a091d4f027ca3e05a988e464a06bb1b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/core-feature-adoption-rate-benchmark-report-2024_7a091d4f027ca3e05a988e464a06bb1b_800.png\" alt=\"Check out our Product Metrics Benchmark Report 2024\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/saas-product-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Check out our Product Metrics Benchmark Report 2024<\/a>.<\/figcaption><\/figure>\n<h2 id=\"1c0ah\">What is the core feature adoption rate?<\/h2>\n<p>The core feature <a href=\"https:\/\/userpilot.com\/blog\/adoption-rate\/\">adoption rate describes<\/a> the percentage of users who have adopted the key features necessary to realize the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product value<\/a>.<\/p>\n<p>To calculate the <a href=\"https:\/\/userpilot.com\/blog\/adoption-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">adoption rate<\/a>, you first need to define adoption. This could be using feature X times, for example, sending 200 messages in an instant communicator or scheduling 50 posts in a social media management app.<\/p>\n<p>Once you know it, divide the number of users who meet the adoption criteria by the total number of users. So, if 350 of your 1000 users use a feature regularly, the adoption rate is 35%.<\/p>\n<h2 id=\"5lb5d\">Why is the core feature adoption rate important for SaaS businesses?<\/h2>\n<p>High core feature adoption rates indicate that customers find value in a product. This is essential for their <a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-benchmarking\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfaction <\/a>and long-term retention.<\/p>\n<p>Moreover, customers who adopt key functionality, are more likely to appreciate the <a href=\"https:\/\/userpilot.com\/blog\/features-advantages-benefits\/\" target=\"_blank\" rel=\"noopener noreferrer\">benefits <\/a>of more advanced features. And upgrade to <a href=\"https:\/\/userpilot.com\/blog\/freemium-to-premium\/\" target=\"_blank\" rel=\"noopener noreferrer\">premium <\/a>plans or purchase add-ons to access them.<\/p>\n<p>Core feature adoption data can also guide <a href=\"https:\/\/userpilot.com\/blog\/product-development-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">product development<\/a>. By showing product teams what features customers value, it allows them to make better-informed <a href=\"https:\/\/userpilot.com\/blog\/feature-prioritization-matrix\/\" target=\"_blank\" rel=\"noopener noreferrer\">prioritization <\/a>decisions.<\/p>\n<p>Finally, tracking trends in feature adoption can help you identify issues with the<a href=\"https:\/\/userpilot.com\/blog\/saas-onboarding-process-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"> onboarding process<\/a>. If you can see the figures stagnate or decline, it could be evidence that your current practices aren\u2019t adequate.<\/p>\n<h2 id=\"63l2t\">What is the average core feature adoption rate?<\/h2>\n<p>The average core feature adoption rate across 181 companies we studied over the past year was 24.5%. And the median &#8211; 16.5%.<\/p>\n<p>The 24.5% is considerably higher than the 11% reported by Pendo in the <a href=\"https:\/\/www.pendo.io\/product-benchmarks\/\" target=\"_blank\" rel=\"nofollow noopener\">product benchmarks report<\/a>. Could this be because Userpilot customers are better at designing effective onboarding experiences?<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/average-core-feature-adoption-rate-benchmark-report-2024_269b2cd341139287cf342e54aa529ad7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/average-core-feature-adoption-rate-benchmark-report-2024_269b2cd341139287cf342e54aa529ad7_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/average-core-feature-adoption-rate-benchmark-report-2024_269b2cd341139287cf342e54aa529ad7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/average-core-feature-adoption-rate-benchmark-report-2024_269b2cd341139287cf342e54aa529ad7_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/average-core-feature-adoption-rate-benchmark-report-2024_269b2cd341139287cf342e54aa529ad7_800.png\" alt=\"Average core activation rate data \" \/><\/picture><figcaption>Average core activation rate data.<\/figcaption><\/figure>\n<h3 id=\"f7kk\">Average core feature adoption rate by industry<\/h3>\n<p>With the core feature adoption rate of 24.8%, <a href=\"https:\/\/userpilot.com\/blog\/ai-in-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Artificial Intelligence<\/a> &amp; Machine Learning SaaS companies were the closest to the average.<\/p>\n<p>FinTech and Insurance companies had the lowest core feature adoption rate (22.6%), while HR products had the highest (31%).<\/p>\n<p>What could be the reasons for that?<\/p>\n<p>HR tools are essential for managing companies\u2019 daily processes, like payroll, and ensuring compliance with labor laws and regulations.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/industry-core-feature-adoption-rate-benchmark-report-2024_16d6c1e22eea7f2da56e4de6d01c08b8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/industry-core-feature-adoption-rate-benchmark-report-2024_16d6c1e22eea7f2da56e4de6d01c08b8_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/industry-core-feature-adoption-rate-benchmark-report-2024_16d6c1e22eea7f2da56e4de6d01c08b8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/industry-core-feature-adoption-rate-benchmark-report-2024_16d6c1e22eea7f2da56e4de6d01c08b8_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/industry-core-feature-adoption-rate-benchmark-report-2024_16d6c1e22eea7f2da56e4de6d01c08b8_800.png\" alt=\"Average core activation rate data by industry\" \/><\/picture><figcaption>Average core activation rate data by industry.<\/figcaption><\/figure>\n<h3 id=\"2p444\">Average core feature adoption rate by company size<\/h3>\n<p>When we break down the data by company size, expressed as annual revenue, we can see that businesses from the $5-10M bracket have the highest adoption rate (30.4%).<\/p>\n<p>Such companies have sufficient resources and have been around long enough to have fine-tuned their <a href=\"https:\/\/userpilot.com\/blog\/saas-onboarding-process-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding processes<\/a>.<\/p>\n<p>However, if that\u2019s the case, why are the larger companies (10M+) less effective at <a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">driving adoption<\/a> then?<\/p>\n<p>We can speculate that once companies reach 10M in revenue, they become less agile and adaptable, which makes it hard for them to respond to changes in<a href=\"https:\/\/userpilot.com\/blog\/predict-customer-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer needs<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/size-core-feature-adoption-rate-benchmark-report-2024_19cce8897b2c47a83bd7b09774ac4ccf_800.png 1x, https:\/\/images.storychief.com\/account_6827\/size-core-feature-adoption-rate-benchmark-report-2024_19cce8897b2c47a83bd7b09774ac4ccf_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/size-core-feature-adoption-rate-benchmark-report-2024_19cce8897b2c47a83bd7b09774ac4ccf_800.png 1x, https:\/\/images.storychief.com\/account_6827\/size-core-feature-adoption-rate-benchmark-report-2024_19cce8897b2c47a83bd7b09774ac4ccf_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/size-core-feature-adoption-rate-benchmark-report-2024_19cce8897b2c47a83bd7b09774ac4ccf_800.png\" alt=\"Average core activation rate data by company size\" \/><\/picture><figcaption>Average core activation rate data by company size.<\/figcaption><\/figure>\n<h3 id=\"d8q14\">Average core feature adoption rate by PLG and SLG<\/h3>\n<p>Sales-led companies we studied turned out to have higher adoption rates than <a href=\"https:\/\/userpilot.com\/blog\/product-led-organization\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-led companies<\/a> (26.7% vs. 24.3%).<\/p>\n<p>At first sight, this is a bit of a shocker. After all, PLG businesses are believed to be more <a href=\"https:\/\/userpilot.com\/blog\/product-centric-vs-customer-centric\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer-centric<\/a> than SLG ones. Moreover, their ability to monetize the product depends on how well they can lead users to <a href=\"https:\/\/userpilot.com\/blog\/user-activation-benchmarks\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation <\/a>and adoption.<\/p>\n<p>But here\u2019s the thing:<\/p>\n<p>When companies commit to a product and pay for it upfront, as is the case in the SLG model, they have no choice but to adopt it. There\u2019s way more motivation to get the value out of the product than if they were on a <a href=\"https:\/\/userpilot.com\/blog\/freemium-free-trial-jana-frejova-spendesk\/\" target=\"_blank\" rel=\"noopener noreferrer\">free trial or freemium plan<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/plg-slg-core-feature-adoption-rate-benchmark-report-2024_66e3264df79c22c9e9b05fc4148ac734_800.png 1x, https:\/\/images.storychief.com\/account_6827\/plg-slg-core-feature-adoption-rate-benchmark-report-2024_66e3264df79c22c9e9b05fc4148ac734_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/plg-slg-core-feature-adoption-rate-benchmark-report-2024_66e3264df79c22c9e9b05fc4148ac734_800.png 1x, https:\/\/images.storychief.com\/account_6827\/plg-slg-core-feature-adoption-rate-benchmark-report-2024_66e3264df79c22c9e9b05fc4148ac734_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/plg-slg-core-feature-adoption-rate-benchmark-report-2024_66e3264df79c22c9e9b05fc4148ac734_800.png\" alt=\"Average core activation rate data by acquisition model (PLG vs SLG)\" \/><\/picture><figcaption>Average core activation rate data by acquisition model (PLG vs SLG).<\/figcaption><\/figure>\n<h2 id=\"28d91\">How to improve the core feature adoption rate?<\/h2>\n<p>When asked this question,<a href=\"https:\/\/www.linkedin.com\/in\/nimrod-priell\/\" target=\"_blank\" rel=\"nofollow noopener\"> Nimrod Priell<\/a>, the CEO at Cord, said that customers tagging their teammates in comments were the biggest drivers of core feature adoption.<\/p>\n<blockquote><p>But by far the most effective for us, as a &#8220;social&#8221; product, is when other users leave comments @mentioning their teammates.<\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/nimrod-core-feature-adoption-rate-benchmark-report-2024_f9b80802d6543c677485f5dec93e9636_800.png 1x, https:\/\/images.storychief.com\/account_6827\/nimrod-core-feature-adoption-rate-benchmark-report-2024_f9b80802d6543c677485f5dec93e9636_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/nimrod-core-feature-adoption-rate-benchmark-report-2024_f9b80802d6543c677485f5dec93e9636_800.png 1x, https:\/\/images.storychief.com\/account_6827\/nimrod-core-feature-adoption-rate-benchmark-report-2024_f9b80802d6543c677485f5dec93e9636_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/nimrod-core-feature-adoption-rate-benchmark-report-2024_f9b80802d6543c677485f5dec93e9636_800.png\" alt=\"Nimrod Priell, CEO at Cord, finds that advocates within teams are the best new feature \u2018activators\u2019 \" \/><\/picture><figcaption>Nimrod Priell, CEO at Cord, finds that advocates within teams are the best feature \u2018activators\u2019.<\/figcaption><\/figure>\n<p>Cord\u2019s tactic is very product-specific. Here are a few more general strategies that you can use to <a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">drive feature adoption<\/a> for <a href=\"https:\/\/userpilot.com\/blog\/saas-products\/\">most SaaS products<\/a>.<\/p>\n<h3 id=\"5iov4\">Use a checklist to guide new users to your key features<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">Checklists <\/a>hinge on a powerful psychological process to drive action: people find it difficult to move past a task until it\u2019s completed. And the closer they are to the end, the stronger the pressure to see it through.<\/p>\n<p>So creating a list made up of features that you\u2019d like your users to adopt and triggering it at the onboarding stage increases the likelihood they engage with them.<\/p>\n<p>Especially if you add a <a href=\"https:\/\/userpilot.com\/blog\/progress-bar-psychology\/\" target=\"_blank\" rel=\"noopener noreferrer\">progress bar <\/a>to the list to reinforce their sense of achievement.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/checklist-core-feature-adoption-rate-benchmark-report-2024_bffdbb67bf376a7b240580813e514f67_800.png 1x, https:\/\/images.storychief.com\/account_6827\/checklist-core-feature-adoption-rate-benchmark-report-2024_bffdbb67bf376a7b240580813e514f67_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/checklist-core-feature-adoption-rate-benchmark-report-2024_bffdbb67bf376a7b240580813e514f67_800.png 1x, https:\/\/images.storychief.com\/account_6827\/checklist-core-feature-adoption-rate-benchmark-report-2024_bffdbb67bf376a7b240580813e514f67_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/checklist-core-feature-adoption-rate-benchmark-report-2024_bffdbb67bf376a7b240580813e514f67_800.png\" alt=\"Userpilot onboarding checklist\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot <\/a>onboarding checklist.<\/figcaption><\/figure>\n<h3 id=\"5opm2\">Couple your checklists with interactive walkthroughs to make sure users adopt the feature<\/h3>\n<p>Checklists provide a structure for the <a href=\"https:\/\/userpilot.com\/blog\/saas-onboarding-process-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding process<\/a> but don\u2019t always offer enough guidance to teach users how to use the features.<\/p>\n<p>The solution?<\/p>\n<p>Link each checklist task with an<a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-improve-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\"> interactive walkthrough<\/a>. This is an onboarding flow made up of a sequence of <a href=\"https:\/\/userpilot.com\/blog\/onboarding-tooltips-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltips <\/a>and driven actions that show users how to complete a task step by step.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/interactive-walkthrough-core-feature-adoption-rate-benchmark-report-2024_527dbb96890ab2a8ff28424c8d6ac704.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/interactive-walkthrough-core-feature-adoption-rate-benchmark-report-2024_527dbb96890ab2a8ff28424c8d6ac704.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/interactive-walkthrough-core-feature-adoption-rate-benchmark-report-2024_527dbb96890ab2a8ff28424c8d6ac704.gif\" alt=\"Interactive walkthrough created in Userpilot\" \/><\/picture><figcaption>Interactive walkthrough created in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"64vdf\">Analyze what percentage of your users adopt the feature with cohort analysis<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/cohort-retention-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Cohort or retention analysis<\/a> enables you to track how users from different groups adopt a feature.<\/p>\n<p>This is useful for comparing adoption trends over time and evaluating the impact of changes to the onboarding processes.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/funnel-analysis-trends-core-feature-adoption-rate-benchmark-report-2024_752d1be2cd8630d1fb28cec9349efaff.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/funnel-analysis-trends-core-feature-adoption-rate-benchmark-report-2024_752d1be2cd8630d1fb28cec9349efaff.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/funnel-analysis-trends-core-feature-adoption-rate-benchmark-report-2024_752d1be2cd8630d1fb28cec9349efaff.gif\" alt=\"Userpilot\u2019s Retention report\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>\u2019s retention report.<\/figcaption><\/figure>\n<h3 id=\"c1d6n\">Host webinars to showcase feature usage and advanced use cases<\/h3>\n<p>Webinars are a great tool for<a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\"> introducing new features<\/a> and driving their adoption.<\/p>\n<p>Simply, design a series of webinars covering your new features and their applications.<\/p>\n<p>Start with a general one, like the one on <a href=\"https:\/\/pages.userpilot.com\/events\/userpilots-new-actionable-product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">new analytics features <\/a>we ran in October last year.<\/p>\n<p>Next, focus on specific customer problems and how the product features solve them.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/webinar-core-feature-adoption-rate-benchmark-report-2024_4232c041fd73bccdac10553b02ce85fa_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/webinar-core-feature-adoption-rate-benchmark-report-2024_4232c041fd73bccdac10553b02ce85fa_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/webinar-core-feature-adoption-rate-benchmark-report-2024_4232c041fd73bccdac10553b02ce85fa_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/webinar-core-feature-adoption-rate-benchmark-report-2024_4232c041fd73bccdac10553b02ce85fa_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/webinar-core-feature-adoption-rate-benchmark-report-2024_4232c041fd73bccdac10553b02ce85fa_800.jpg\" alt=\"Userpilot webinar\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot <\/a>webinar.<\/figcaption><\/figure>\n<h3 id=\"et5a4\">Quickly identify and fix any friction points<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\">Friction <\/a>slows down feature adoption and, in some cases, prevents it altogether. Users get discouraged by poor UX design and <a href=\"https:\/\/userpilot.com\/blog\/product-usability\/\" target=\"_blank\" rel=\"noopener noreferrer\">usability <\/a>issues and simply give up.<\/p>\n<p>You can address such issues by <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">tracking user behavior<\/a> inside the product and analyzing it for patterns that could indicate friction.<\/p>\n<p>For example, if your <a href=\"https:\/\/userpilot.com\/blog\/conversion-funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel analysis <\/a>reveals users drop off in the middle of an <a href=\"https:\/\/userpilot.com\/blog\/onboarding-flow-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding flow<\/a>, you know exactly which step you need to redesign to improve conversions.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-element-tagging-feature-release-core-feature-adoption-rate-benchmark-report-2024_f5aaf0b582bcd95f1a6ce778acf80410.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-element-tagging-feature-release-core-feature-adoption-rate-benchmark-report-2024_f5aaf0b582bcd95f1a6ce778acf80410.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-element-tagging-feature-release-core-feature-adoption-rate-benchmark-report-2024_f5aaf0b582bcd95f1a6ce778acf80410.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-element-tagging-feature-release-core-feature-adoption-rate-benchmark-report-2024_f5aaf0b582bcd95f1a6ce778acf80410.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-element-tagging-feature-release-core-feature-adoption-rate-benchmark-report-2024_f5aaf0b582bcd95f1a6ce778acf80410.gif\" alt=\"Userpilot supports code-free feature tagging \" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot <\/a>supports code-free feature tagging.<\/figcaption><\/figure>\n<h2 id=\"8qrdd\">Conclusion<\/h2>\n<p>The core feature adoption rate is one of the <a href=\"https:\/\/userpilot.com\/blog\/product-analytics-metrics\/\">product success metrics<\/a>. If customers use your key features regularly, they find them valuable. Conversely, if the adoption rate is low, it means the product doesn\u2019t satisfy their needs, and you\u2019ll struggle to retain them in the long run.<\/p>\n<p>If you want to learn how to increase your feature adoption rate with Userpilot, <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>24.5%. That\u2019s the average core feature activation rate across the companies we studied for our Product Benchmark Report 2024. The figure doesn\u2019t give you a full picture because it doesn\u2019t take into account the industry, company size, or acquisition model. Fear not, though, as we explore the data in more depth in the article.<\/p>\n","protected":false},"author":56,"featured_media":196730,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[1824,1823,5009,127,131,571],"class_list":["post-196728","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-adoption-rate","tag-boost-product-adoption","tag-drive-feature-adoption","tag-feature-adoption","tag-improve-feature-adoption","tag-product-metrics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Core Feature Adoption Rate: Benchmark Report 2024<\/title>\n<meta name=\"description\" content=\"Read to learn what the core feature adoption rate is, why you should track it, and see how your SaaS compares to others in your industry.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/core-feature-adoption-rate-benchmark-report-2024\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Core Feature Adoption Rate: Benchmark Report 2024\" \/>\n<meta property=\"og:description\" content=\"Read to learn what the core feature adoption rate is, why you should track it, and see how your SaaS compares to others in your industry.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/core-feature-adoption-rate-benchmark-report-2024\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta 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