{"id":197373,"date":"2024-07-19T14:01:43","date_gmt":"2024-07-19T14:01:43","guid":{"rendered":"https:\/\/userpilot.com\/blog\/measure-martech-success\/"},"modified":"2026-03-13T18:28:23","modified_gmt":"2026-03-13T18:28:23","slug":"measure-martech-success","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/measure-martech-success\/","title":{"rendered":"How to Measure Martech Success + Success Metrics Benchmark 2024"},"content":{"rendered":"<h2 id=\"4qiv9\">What are the metrics to measure martech success?<\/h2>\n<ul>\n<li>Martech success can be defined as the ability of the product to <a href=\"https:\/\/userpilot.com\/blog\/satisfy-customer-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfy customer needs<\/a> and drive business goals.<\/li>\n<li>One way to measure your Martech <a href=\"https:\/\/userpilot.com\/blog\/product-success\" target=\"_blank\" rel=\"noopener noreferrer\">product success <\/a>is by using benchmarks to compare its <a href=\"https:\/\/userpilot.com\/blog\/performance-reporting\/\" target=\"_blank\" rel=\"noopener noreferrer\">performance <\/a>to similar products.<\/li>\n<li>Here are metrics you can use, along with their averages for Martech companies from Userpilot\u2019s <a href=\"https:\/\/userpilot.com\/saas-product-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS Product Success Metrics Report 2024<\/a>:<\/li>\n<\/ul>\n<ol type=\"1\">\n<li>Average <a href=\"https:\/\/userpilot.com\/blog\/product-activation-rate-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer activation rate<\/a>: 24%.<\/li>\n<li>Core <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption rate<\/a>: 27.9%<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-checklist-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">Onboarding checklist<\/a> completion rate: 12.5%<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/time-to-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">Time-to-value (TTV)<\/a>: 1 day, 20 hours, and 47 minutes<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/product-nps\/\" target=\"_blank\" rel=\"noopener noreferrer\">Net Promoter Score (NPS)<\/a>: 41<\/li>\n<li>Month 1 <a href=\"https:\/\/userpilot.com\/blog\/good-retention-rate-in-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention rate<\/a>: 44.7%<\/li>\n<\/ol>\n<ul>\n<li>If you\u2019d like to learn how to track these metrics (and optimize them) with <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a>,<a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\"> book the demo!<\/a><\/li>\n<\/ul>\n<h2 id=\"4lsle\">Understanding Martech success<\/h2>\n<p>Martech SaaS <a href=\"https:\/\/userpilot.com\/blog\/product-success\" target=\"_blank\" rel=\"noopener noreferrer\">product success<\/a> is the effectiveness and efficiency with which the tool helps customers achieve their objectives. And how well it drives your own business <a href=\"https:\/\/userpilot.com\/blog\/micro-goals-vs-macro-goals-product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">goals<\/a>.<\/p>\n<p>Key components of Martech product success are:<\/p>\n<ul>\n<li>Product adoption and <a href=\"https:\/\/userpilot.com\/blog\/user-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">user engagement<\/a>.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/b2b-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer satisfaction<\/a>.<\/li>\n<li>Product performance and reliability.<\/li>\n<li>Ongoing <a href=\"https:\/\/userpilot.com\/blog\/incremental-innovation\/\" target=\"_blank\" rel=\"noopener noreferrer\">innovation<\/a>.<\/li>\n<li>Market penetration and brand visibility.<\/li>\n<li>Profitability.<\/li>\n<\/ul>\n<h2 id=\"c7u01\">Key metrics for measuring success for Martech tools<\/h2>\n<p>What <a href=\"https:\/\/userpilot.com\/blog\/success-metrics-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">metrics <\/a>should you choose to measure the success of your Martech product? We&#8217;ve picked 6 which we believe to be particularly useful:<\/p>\n<ul>\n<li>Product activation rate.<\/li>\n<li>Core feature adoption rate.<\/li>\n<li>Onboarding checklist completion rate.<\/li>\n<li>Time to Value.<\/li>\n<li>NPS.<\/li>\n<li>Month 1 retention rate.<\/li>\n<\/ul>\n<p>These are the metrics we used to analyze the performance of 547 SaaS companies from 7+ industries in our<a href=\"https:\/\/userpilot.com\/saas-product-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\"> SaaS Product Metrics Benchmark Report 2024<\/a>.<\/p>\n<p>As Martech was one of the verticals, let&#8217;s have a look at how Martech companies did on average. So that you can compare the performance of your product.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_0bd72e410638c0e22891d265dc4bcf5b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_0bd72e410638c0e22891d265dc4bcf5b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_0bd72e410638c0e22891d265dc4bcf5b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_0bd72e410638c0e22891d265dc4bcf5b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_0bd72e410638c0e22891d265dc4bcf5b_800.png\" alt=\"SaaS Product Success Metrics Report 2024\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/saas-product-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS Product Success Metrics Report 2024<\/a>.<\/figcaption><\/figure>\n<h3 id=\"ff732\">Product activation rate<\/h3>\n<p>Product <a href=\"https:\/\/userpilot.com\/blog\/product-activation-rate-optimization\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation rate <\/a>is the percentage of new users who reach the activation milestone.<\/p>\n<p>To calculate it, divide the number of activated users by the total number of new sign-ups at the beginning of a given period, say a month.<\/p>\n<p>So if you have 2000 new users in July and 700 of them reached the <a href=\"https:\/\/userpilot.com\/blog\/customer-activation-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation <\/a>point, the activation rate is 35%.<\/p>\n<p>What is the activation point?<\/p>\n<p>That&#8217;s the moment when the users <a href=\"https:\/\/userpilot.com\/blog\/value-realization\/\" target=\"_blank\" rel=\"noopener noreferrer\">realize product value<\/a> and start using it to achieve their goals.<\/p>\n<h3 id=\"9v4lr\">What is the average activation rate for Martech tools?<\/h3>\n<p>Our study has found that the average Martech product activation rate is 24%. That&#8217;s quite a bit under the overall average rate of 37.5%.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_ebbbb05bff20c4a98ceee1ac20b858ae_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_ebbbb05bff20c4a98ceee1ac20b858ae_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_ebbbb05bff20c4a98ceee1ac20b858ae_800.png\" alt=\"How to measure Martech success: Customer activation rate\" \/><\/picture><figcaption>How to measure Martech success: Customer activation rate.<\/figcaption><\/figure>\n<h3 id=\"28p00\">Core feature adoption rate<\/h3>\n<p>Core <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption rate <\/a>describes the percentage of users who regularly use the product&#8217;s key features to solve problems.<\/p>\n<p>How do you define <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">adoption<\/a>?<\/p>\n<p>Depends on the product. For a social media management platform, this may involve scheduling a couple of dozen posts or running several <a href=\"https:\/\/userpilot.com\/blog\/progress-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">reports<\/a>.<\/p>\n<p>To calculate the rate, divide the number of users who have adopted the features by the total number of users and multiply by 100.<\/p>\n<p>So if you have 10,000 users and 5,653 of them adopt the core features, the <a href=\"https:\/\/userpilot.com\/blog\/adoption-rate\/\">adoption rate is<\/a> 56.53%.<\/p>\n<h3 id=\"cm8ja\">What is the average core feature adoption rate for Martech tools?<\/h3>\n<p>Martech companies from our study had, on average, the 2nd highest core feature adoption rate: 27.9%.<\/p>\n<p>This was above the average of 24.5% and way above the lowest rate of Edtech companies (9%).<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_676447292f32ef2fbd94bee2b7bc8b44_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_676447292f32ef2fbd94bee2b7bc8b44_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_676447292f32ef2fbd94bee2b7bc8b44_800.png\" alt=\"How to measure Martech success: Core feature adoption rate\" \/><\/picture><figcaption>How to measure Martech success: Core feature adoption rate.<\/figcaption><\/figure>\n<h3 id=\"4vev3\">Onboarding checklist completion rate<\/h3>\n<p>Checklists are <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app patterns<\/a> that consist of tasks that users need to complete to activate the product.<\/p>\n<p>Just like to-do lists or shopping lists, they&#8217;re powerful behavior drivers because people find it difficult to resist the urge to tick off the items.<\/p>\n<p>To calculate the <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-checklist-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding checklist <\/a>completion rate, divide the number of users who completed it by the number of those who started it. So if 10 users start but only 2 complete it, the completion rate is 20%.<\/p>\n<p>Why should you be interested in the metric? It gives you an idea of how effective your <a href=\"https:\/\/userpilot.com\/blog\/saas-onboarding-process-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding <\/a>is and how well you understand your customers. And your product.<\/p>\n<h3 id=\"4k5l\">What is the average onboarding checklist completion rate for Martech tools?<\/h3>\n<p>The data from the 34 Martech companies we studied for our report showed the completion rate was 12.5%.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_295b4616ed37fc4d0707c829b1aff6a9_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_295b4616ed37fc4d0707c829b1aff6a9_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_295b4616ed37fc4d0707c829b1aff6a9_800.png\" alt=\"How to measure Martech success: Checklist completion rate\" \/><\/picture><figcaption>How to measure Martech success: Checklist completion rate.<\/figcaption><\/figure>\n<h3 id=\"87pof\">Time to Value<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/time-to-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">Time to value (TTV)<\/a> is the time needed to reach the activation point. Or, in other words, experience <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\">the product value<\/a>.<\/p>\n<p>The lower the TTV, the lower the chance that the user <a href=\"https:\/\/userpilot.com\/blog\/drop-off-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">drops off.<\/a> It also indicates how easy to use and intuitive the product is and how efficient its onboarding.<\/p>\n<p>To determine the TTV, first define the activation milestone and then measure how long users need to reach it.<\/p>\n<h3 id=\"6u796\">What is the average time-to-value for Martech tools?<\/h3>\n<p>Martech tools have some of the longer times to value when compared to other verticals in our study. The average TTV for Martech was 1 day, 20 hours and 47 minutes.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_d092d8ff2eea908eb13d6a51180fca62_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_d092d8ff2eea908eb13d6a51180fca62_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_d092d8ff2eea908eb13d6a51180fca62_800.png\" alt=\"How to measure Martech success: TTV\" \/><\/picture><figcaption>How to measure Martech success: TTV.<\/figcaption><\/figure>\n<h3 id=\"3cefv\">NPS<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-nps\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS, or Net Promoter Score,<\/a> is a metric used to measure customer satisfaction and loyalty. Higher NPS is also linked to lower <a href=\"https:\/\/userpilot.com\/blog\/average-customer-acquisition-cost\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer acquisition cost<\/a>.<\/p>\n<p>It&#8217;s based on a survey in which you ask the customer how likely they are to recommend the product to their friends or family on a scale of 1 to 10.<\/p>\n<p>Based on the responses, you divide them into 3 groups:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/nps-detractors-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Detractors (1-6)<\/a><\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/nps-passives\/\" target=\"_blank\" rel=\"noopener noreferrer\">Passives (7-8)<\/a><\/li>\n<li>Promoters (9-10)<\/li>\n<\/ul>\n<h3 id=\"f9jv4\">What is the average NPS for martech tools?<\/h3>\n<p>The average <a href=\"https:\/\/userpilot.com\/blog\/negative-nps-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS score<\/a> for Martech products was 41. Which was the 2nd highest score in our report and a touch above the overall average of 35.7%.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_ebf4f1bc3c0952af00d18c29a3c17b84_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_ebf4f1bc3c0952af00d18c29a3c17b84_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_ebf4f1bc3c0952af00d18c29a3c17b84_800.png\" alt=\"NPS\" \/><\/picture><figcaption>How to measure Martech success: NPS.<\/figcaption><\/figure>\n<h3 id=\"5e21d\">Month 1 retention rate<\/h3>\n<p>Month 1 <a href=\"https:\/\/userpilot.com\/blog\/good-retention-rate-in-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention rate <\/a>is the percentage of new sign-ups who keep using the product after a month.<\/p>\n<p>The metrics is relevant because it shows that your users find your product valuable early on. It&#8217;s also associated with high long-term retention and <a href=\"https:\/\/userpilot.com\/blog\/saas-metrics-101-ltv-lifetime-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer lifetime value<\/a>.<\/p>\n<p>How to calculate it?<\/p>\n<p>Divide the number of users who keep returning to use the product after a month by the total number of users who joined at the beginning of the period. <a href=\"https:\/\/userpilot.com\/blog\/cohort-retention-analysis\" target=\"_blank\" rel=\"noopener noreferrer\">Cohort or retention analysis<\/a> can help with this.<\/p>\n<h3 id=\"b89oe\">What is the average month 1 retention rate for Martech tools?<\/h3>\n<p>The average month 1 <a href=\"https:\/\/userpilot.com\/blog\/retention-rate-formula\/\">retention rate of<\/a> 44.7% puts Martech companies close to the overall average of 46.9%.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_45f82f18a5b001531e44f83a05eba1ba_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_45f82f18a5b001531e44f83a05eba1ba_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/image_45f82f18a5b001531e44f83a05eba1ba_800.png\" alt=\"Month 1 retention rate\" \/><\/picture><figcaption>How to measure Martech success: Month 1 retention rate.<\/figcaption><\/figure>\n<h2 id=\"4tend\">How to measure Martech performance<\/h2>\n<p>When measuring the performance of your Martech product, follow this process:<\/p>\n<ol type=\"1\">\n<li><strong>Set specific business objectives. <\/strong>For example, &#8220;improve <a href=\"https:\/\/userpilot.com\/blog\/expansion-mrr\/\" target=\"_blank\" rel=\"noopener noreferrer\">MRR <\/a>by 24% by the end of the year&#8221;.<\/li>\n<li><strong>Identify relevant <a href=\"https:\/\/userpilot.com\/blog\/product-management-kpis\/\" target=\"_blank\" rel=\"noopener noreferrer\">key performance indicators<\/a>. <\/strong>Like those discussed above.<\/li>\n<li><strong>Choose the right tools to measure success. <\/strong>So that you can easily <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">analyze the data<\/a>.<\/li>\n<li><strong>Establish data collection methods. <\/strong>For example, <a href=\"https:\/\/userpilot.com\/blog\/event-tracking-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">event tracking<\/a> to collect quantitative data and <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app surveys <\/a>for qualitative insights.<\/li>\n<li><strong>Analyze the collected data and gain insights.<\/strong> For example, look at how it stacks against other products in your industry using <a href=\"https:\/\/userpilot.com\/blog\/saas-product-benchmarking\/\" target=\"_blank\" rel=\"noopener noreferrer\">benchmarks<\/a>.<\/li>\n<li><strong>Report and optimize.<\/strong> Use a <a href=\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard <\/a>to visualize all data in one place and work out strategies to improve the lagging metrics. Like enhanced <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">user onboarding<\/a>.<\/li>\n<\/ol>\n<h2 id=\"19mg2\">Conclusion<\/h2>\n<p>Martech is a very saturated market. With so many products competing for customers&#8217; attention, it&#8217;s essential to lead your prospective customers to value as quickly as possible. Otherwise, there&#8217;s a risk they won&#8217;t give your product the chance it deserves and move on to another tool.<\/p>\n<p>That&#8217;s why tracking your product performance is vital for its success.<\/p>\n<p>If you&#8217;d like to see how Userpilot can help you with this, <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Martech SaaS product success is the effectiveness and efficiency with which the tool helps customers achieve their objectives. And how well it drives your own business goals.<\/p>\n","protected":false},"author":24,"featured_media":197374,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[214],"tags":[109,1824,6624,199,362,216,747,615,671],"class_list":["post-197373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-activation-rate","tag-adoption-rate","tag-martech","tag-nps","tag-onboarding-checklist","tag-product-management","tag-product-success","tag-retention-rate","tag-ttv"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Measure Martech Success + Success Metrics Benchmark 2024<\/title>\n<meta name=\"description\" content=\"Read to learn how to measure Martech product success. Identify key metrics to track and study Martech performance benchmarks.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/measure-martech-success\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Measure Martech Success + Success Metrics Benchmark 2024\" \/>\n<meta property=\"og:description\" content=\"Read to learn how to measure Martech product success. 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