But it isn\u2019t always easy to show users your Aha! Moment.<\/p>\n
Rocketbots found that out first-hand. Fortunately, Userpilot helped them to direct their users to their Aha! Moment.<\/p>\n
In this article, we\u2019re going to explore how they were able to do that.<\/p>\n
What is Rocketbots?<\/h2>\n![\"rocketbots](\"https:\/\/images.storychief.com\/account_6827\/rocketbots_study_aef95633f88eda7085a566ab7fca3113_800.png\")
<\/picture><\/figure>\nRocketbots<\/a> is a messaging CRM that collects messages from pretty much every channel you can imagine. Slack, Whatsapp, Facebook \u2014 you name it, Rocketbots can integrate with it.<\/p>\nIt makes it really easy to manage all of your conversations with prospects and customers.<\/p>\n
It also enables you to automate your messaging through the use of Ai-powered chatbots.<\/p>\n
What was Rocketbots\u2019 Problem?<\/h2>\n
The main issue the folks at Rocketbots had was that their users weren\u2019t experiencing the product\u2019s Aha! Moment quick enough.<\/p>\n
Rocketbots\u2019 Aha! Moment is when you start connecting it to all of your different messaging channels.<\/p>\n
The ability to receive and respond to all your messages in one app provides a large amount of value all at once. When a user realizes the implications of it, they\u2019re hooked.<\/p>\n
But Rocketbots has a lot of different features, and the Product team discovered that users couldn\u2019t always figure out how to connect messaging platforms, or even that they could.<\/p>\n
That\u2019s where Userpilot came in.<\/p>\n
How Userpilot Helped Rocketbots Show Users the Aha! Moment<\/h2>\n
Rocketbots\u2019 Product team realized they needed to improve their user onboarding.<\/p>\n
They needed to guide users towards the Aha! Moment as soon as possible.<\/p>\n
They decided that the best way to do that was by implementing Userpilot.<\/p>\n![\"Rocketbots](\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/Rocketbots_8134d4f9694a4a470ef1de29687d53e1.gif\")
<\/picture><\/figcaption><\/figure>\nA checklist was added to the bottom-right of the app. This checklist contained four key tasks that would lead users to the Aha! Moment.<\/p>\n
First, a new user creates a \u201cSpace\u201d. This is essential for using the product.<\/p>\n
Next, they are shown a tutorial, created using Userpilot. The tutorial consists of a few tooltips that basically show the user around the space they\u2019ve created.<\/p>\n
The next item on the checklist, \u201cConnect A Channel\u201d is the Aha! Moment.<\/p>\n
When a user clicks on the item in the checklist, they\u2019re directed to the relevant page.<\/p>\n
The user is now guided by a new set of tooltips. They are prompted to add their first channel.<\/p>\n
Rocketbots makes it quick and simple to add a channel. When the user sees how easy it is, they instantly see the value in the product. They experience the Aha! Moment.<\/p>\n
What Were the Results?<\/h2>\n![\"rocketbots](\"https:\/\/images.storychief.com\/account_6827\/rocketbots_study_graph_a40d488beedbe6806af5ae53f2c6461d_800.png\")
<\/picture><\/figure>\nPrior to using Userpilot, Rocketbots had an activation rate of 15% and a conversion rate of 3%.<\/p>\n
After they improved their onboarding with Userpilot, their activation rate doubled to 30%, with a conversion rate of 5%.<\/strong><\/p>\nThese massive improvements were due to the checklist and tooltips that drove users towards their Aha! Moment.<\/p>\n
Rocketbots saw a 300% increase in MRR after implementing Userpilot.<\/strong><\/p>\nThanks to Userpilot, Rocketbots are able to successfully onboard more of their users and convert more of them to paying customers.<\/p>\n
You Can Improve your Activation Rate Too<\/h2>\n
You\u2019ve seen how driving users to your Aha! moment can have a massive impact on your activation rate and overall growth.<\/p>\n
And now, Userpilot helps you achieve this on mobile too! With its native mobile SDK<\/a>, you can create targeted onboarding flows using slideouts, carousels, and push notifications without writing extra code.<\/span><\/p>\nWith that in mind, why not try it out for yourself? Give Userpilot a go and use our product experience layer to drive your users to the Aha! Moment.<\/p>\n
![\"rocketbots](\"https:\/\/images.storychief.com\/account_6827\/rocketbots_study_aef95633f88eda7085a566ab7fca3113_800.png)
<\/picture><\/figure>\nRocketbots<\/a> is a messaging CRM that collects messages from pretty much every channel you can imagine. Slack, Whatsapp, Facebook \u2014 you name it, Rocketbots can integrate with it.<\/p>\n It makes it really easy to manage all of your conversations with prospects and customers.<\/p>\n It also enables you to automate your messaging through the use of Ai-powered chatbots.<\/p>\n The main issue the folks at Rocketbots had was that their users weren\u2019t experiencing the product\u2019s Aha! Moment quick enough.<\/p>\n Rocketbots\u2019 Aha! Moment is when you start connecting it to all of your different messaging channels.<\/p>\n The ability to receive and respond to all your messages in one app provides a large amount of value all at once. When a user realizes the implications of it, they\u2019re hooked.<\/p>\n But Rocketbots has a lot of different features, and the Product team discovered that users couldn\u2019t always figure out how to connect messaging platforms, or even that they could.<\/p>\n That\u2019s where Userpilot came in.<\/p>\n Rocketbots\u2019 Product team realized they needed to improve their user onboarding.<\/p>\n They needed to guide users towards the Aha! Moment as soon as possible.<\/p>\n They decided that the best way to do that was by implementing Userpilot.<\/p>\n A checklist was added to the bottom-right of the app. This checklist contained four key tasks that would lead users to the Aha! Moment.<\/p>\n First, a new user creates a \u201cSpace\u201d. This is essential for using the product.<\/p>\n Next, they are shown a tutorial, created using Userpilot. The tutorial consists of a few tooltips that basically show the user around the space they\u2019ve created.<\/p>\n The next item on the checklist, \u201cConnect A Channel\u201d is the Aha! Moment.<\/p>\n When a user clicks on the item in the checklist, they\u2019re directed to the relevant page.<\/p>\n The user is now guided by a new set of tooltips. They are prompted to add their first channel.<\/p>\n Rocketbots makes it quick and simple to add a channel. When the user sees how easy it is, they instantly see the value in the product. They experience the Aha! Moment.<\/p>\n Prior to using Userpilot, Rocketbots had an activation rate of 15% and a conversion rate of 3%.<\/p>\n After they improved their onboarding with Userpilot, their activation rate doubled to 30%, with a conversion rate of 5%.<\/strong><\/p>\n These massive improvements were due to the checklist and tooltips that drove users towards their Aha! Moment.<\/p>\n Rocketbots saw a 300% increase in MRR after implementing Userpilot.<\/strong><\/p>\n Thanks to Userpilot, Rocketbots are able to successfully onboard more of their users and convert more of them to paying customers.<\/p>\n You\u2019ve seen how driving users to your Aha! moment can have a massive impact on your activation rate and overall growth.<\/p>\n And now, Userpilot helps you achieve this on mobile too! With its native mobile SDK<\/a>, you can create targeted onboarding flows using slideouts, carousels, and push notifications without writing extra code.<\/span><\/p>\n With that in mind, why not try it out for yourself? Give Userpilot a go and use our product experience layer to drive your users to the Aha! Moment.<\/p>\nWhat was Rocketbots\u2019 Problem?<\/h2>\n
How Userpilot Helped Rocketbots Show Users the Aha! Moment<\/h2>\n
![\"Rocketbots](\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/Rocketbots_8134d4f9694a4a470ef1de29687d53e1.gif)
<\/picture>What Were the Results?<\/h2>\n
![\"rocketbots](\"https:\/\/images.storychief.com\/account_6827\/rocketbots_study_graph_a40d488beedbe6806af5ae53f2c6461d_800.png)
<\/picture><\/figure>\nYou Can Improve your Activation Rate Too<\/h2>\n