{"id":227493,"date":"2024-07-28T21:19:22","date_gmt":"2024-07-28T21:19:22","guid":{"rendered":"https:\/\/userpilot.com\/blog\/retroactive-analysis\/"},"modified":"2026-02-16T10:40:00","modified_gmt":"2026-02-16T10:40:00","slug":"retroactive-analysis","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/retroactive-analysis\/","title":{"rendered":"What is Retroactive Analysis? [+ How to Conduct]"},"content":{"rendered":"<p>Retroactive analysis is a valuable perk in <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics<\/a>, as it allows you to retrieve the data you want on-demand without having to set it up first.<\/p>\n<p>But what\u2019s retroactive analysis and how can you do it with Userpilot?<\/p>\n<p>Let\u2019s explore its definition and how it can benefit your business decisions in the long term:<\/p>\n<h2 id=\"88hh8\">Retroactive analysis &#8211; quick summary<\/h2>\n<ul>\n<li>Retroactive analysis involves retrieving historical data that wasn&#8217;t initially set up for event tracking, allowing for <a href=\"https:\/\/userpilot.com\/blog\/actionable-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">actionable insights<\/a> without prior configuration.<\/li>\n<li>Retroactive analysis reduces manual work, saves time, maintains data integrity, provides instant answers, and avoids bias by capturing all event data automatically.<\/li>\n<li>Here\u2019s how you can conduct retroactive analysis using Userpilot:<\/li>\n<\/ul>\n<ol type=\"1\">\n<li><strong>Enable Userpilot to collect historical data<\/strong>: Configure settings to allow Userpilot to automatically capture all user interactions.<\/li>\n<li><strong>Label events for further analysis<\/strong>: Search and filter collected raw data, and label it for better categorization and analysis.<\/li>\n<li><strong>Utilize analytics reports and dashboards for actionable insights<\/strong>: Use labeled data in Userpilot\u2019s analytics tools to perform various analyses and generate advanced reports.<\/li>\n<\/ol>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a Userpilot demo<\/a> to see how you can upgrade your product analytics and make more impactful decisions!<\/li>\n<\/ul>\n<h2 id=\"5a357\"><strong>What is retroactive analysis?<\/strong><\/h2>\n<p>In analytics, retroactive analysis is about pulling historical data that was previously collected since you started using your <a href=\"https:\/\/userpilot.com\/blog\/user-analytics-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics tool<\/a>\u2014and getting <a href=\"https:\/\/userpilot.com\/blog\/actionable-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">actionable insights<\/a> from relevant data without going through a process.<\/p>\n<p>This type of analysis is commonly used in various fields, including business, finance, healthcare, and research, to assess the effectiveness of strategies, identify errors or successes, and guide improvements.<\/p>\n<p>Retroactive analysis not only helps you learn from past experiences and processes. It offers you the flexibility to analyze a different <a href=\"https:\/\/userpilot.com\/blog\/data-analysis-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">type of data<\/a> as you need it (unlike tools like Google Analytics, where you need to set it up and wait until you\u2019ve collected the missing data).<\/p>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.8027% + 41px); height: 0px; width: 100%;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Product Analytics\" src=\"https:\/\/sw11.userpilot.com\/2vKrdyNnsiHwTtGnBWmb?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2 id=\"c728d\"><strong>Benefits of retroactive analysis<\/strong><\/h2>\n<p>In most data platforms, users cannot access historical data for events that have not been previously tracked. This means users must create a feature tag or tracked event to <a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">create segments<\/a> or reports based on user behavior.<\/p>\n<p>A retrospective study allows you to see all the events in your app. This includes all clicks and text inputs on elements\u2014even when they have not previously been tagged.<\/p>\n<p>As a result, you\u2019ll be able to use this data to <a href=\"https:\/\/userpilot.com\/blog\/data-analysis-reports\/\" target=\"_blank\" rel=\"noopener noreferrer\">create reports<\/a> without the need to tag or track the event itself (just like a doctor reviewing the medical records of a patient before making a decision).<\/p>\n<p>The benefits of this feature are multiple:<\/p>\n<ul>\n<li><strong>Reduces manual work<\/strong>: The feature tracks all historical data automatically once it\u2019s installed\u2014no need to do anything.<\/li>\n<li><strong>Reduces dependencies on engineering<\/strong>: No need to ask engineers to write code.<\/li>\n<li><strong>Maintains data integrity<\/strong>: No more data gaps, where you missed tracking an event for a few weeks.<\/li>\n<li><strong>Get answers instantly<\/strong>: Now, you can ask questions and get answers instantly as you have all the data in your hands. You don\u2019t need to wait for weeks to collect data.<\/li>\n<\/ul>\n<div id=\"up-retroactive-widget-container\">\n    <!-- Progress Bar --><\/p>\n<div class=\"up-retroactive-progress-track\">\n<div id=\"up-retroactive-progress-fill\"><\/div>\n<\/p><\/div>\n<p>    <!-- Slide 1: Intro --><\/p>\n<div class=\"up-retroactive-slide up-retroactive-active\" data-step=\"1\">\n<h3>Are you missing out on critical insights from your past data?<\/h3>\n<p>Take this quick assessment to see if you can analyze user behavior instantly or if you&#8217;re stuck waiting for new data to roll in.<\/p>\n<div class=\"up-retroactive-options-list\">\n            <button class=\"up-retroactive-option-btn up-retroactive-start-btn\" onclick=\"UPRetroactiveWidget.next(2)\">Start Assessment<\/button>\n        <\/div>\n<\/p><\/div>\n<p>    <!-- Slide 2: Question 1 --><\/p>\n<div class=\"up-retroactive-slide\" data-step=\"2\">\n<h3>What happens when you realize you forgot to tag a button for tracking?<\/h3>\n<div class=\"up-retroactive-options-list\">\n            <button class=\"up-retroactive-option-btn\" onclick=\"UPRetroactiveWidget.next(3)\"><br \/>\n                <span class=\"up-retroactive-opt-label\">Start from Zero<\/span><br \/>\n                <span class=\"up-retroactive-opt-desc\">(We tag it now and wait weeks to collect data)<\/span><br \/>\n            <\/button><br \/>\n            <button class=\"up-retroactive-option-btn\" onclick=\"UPRetroactiveWidget.next(3)\"><br \/>\n                <span class=\"up-retroactive-opt-label\">Guesswork<\/span><br \/>\n                <span class=\"up-retroactive-opt-desc\">(We try to infer usage from other metrics like page views)<\/span><br \/>\n            <\/button><br \/>\n            <button class=\"up-retroactive-option-btn\" onclick=\"UPRetroactiveWidget.next(3)\"><br \/>\n                <span class=\"up-retroactive-opt-label\">Instant Retroactive Analysis<\/span><br \/>\n                <span class=\"up-retroactive-opt-desc\">(We tag it and instantly see historical data from day one)<\/span><br \/>\n            <\/button>\n        <\/div>\n<\/p><\/div>\n<p>    <!-- Slide 3: Question 2 --><\/p>\n<div class=\"up-retroactive-slide\" data-step=\"3\">\n<h3>How reliant are you on engineering to track new events?<\/h3>\n<div class=\"up-retroactive-options-list\">\n            <button class=\"up-retroactive-option-btn\" onclick=\"UPRetroactiveWidget.next(4)\"><br \/>\n                <span class=\"up-retroactive-opt-label\">Heavily Reliant<\/span><br \/>\n                <span class=\"up-retroactive-opt-desc\">(Every event requires a developer to add code)<\/span><br \/>\n            <\/button><br \/>\n            <button class=\"up-retroactive-option-btn\" onclick=\"UPRetroactiveWidget.next(4)\"><br \/>\n                <span class=\"up-retroactive-opt-label\">Moderately Reliant<\/span><br \/>\n                <span class=\"up-retroactive-opt-desc\">(We use Google Tag Manager but still need help sometimes)<\/span><br \/>\n            <\/button><br \/>\n            <button class=\"up-retroactive-option-btn\" onclick=\"UPRetroactiveWidget.next(4)\"><br \/>\n                <span class=\"up-retroactive-opt-label\">Not Reliant<\/span><br \/>\n                <span class=\"up-retroactive-opt-desc\">(We use auto-capture and define events visually without code)<\/span><br \/>\n            <\/button>\n        <\/div>\n<\/p><\/div>\n<p>    <!-- Slide 4: Question 3 --><\/p>\n<div class=\"up-retroactive-slide\" data-step=\"4\">\n<h3>Can you analyze user behavior *before* you defined a funnel?<\/h3>\n<div class=\"up-retroactive-options-list\">\n            <button class=\"up-retroactive-option-btn\" onclick=\"UPRetroactiveWidget.next(5)\"><br \/>\n                <span class=\"up-retroactive-opt-label\">No<\/span><br \/>\n                <span class=\"up-retroactive-opt-desc\">(We can only analyze funnels we set up in advance)<\/span><br \/>\n            <\/button><br \/>\n            <button class=\"up-retroactive-option-btn\" onclick=\"UPRetroactiveWidget.next(5)\"><br \/>\n                <span class=\"up-retroactive-opt-label\">Sort of<\/span><br \/>\n                <span class=\"up-retroactive-opt-desc\">(We can try to piece it together manually)<\/span><br \/>\n            <\/button><br \/>\n            <button class=\"up-retroactive-option-btn\" onclick=\"UPRetroactiveWidget.next(5)\"><br \/>\n                <span class=\"up-retroactive-opt-label\">Yes, effortlessly<\/span><br \/>\n                <span class=\"up-retroactive-opt-desc\">(We can build any funnel retroactively and see past conversion rates)<\/span><br \/>\n            <\/button>\n        <\/div>\n<\/p><\/div>\n<p>    <!-- Slide 5: Conclusion\/CTA --><\/p>\n<div class=\"up-retroactive-slide\" data-step=\"5\">\n<h3>Stop waiting for data<\/h3>\n<p>With Userpilot&#8217;s retroactive analysis, you never miss a beat. Every click, input, and interaction is auto-captured from the start, letting you analyze historical trends instantly without pre-tagging.<\/p>\n<div class=\"up-retroactive-options-list\">\n            <button class=\"up-retroactive-cta-final\" onclick=\"window.location.href='https:\/\/userpilot.com\/userpilot-demo\/'\"><br \/>\n                Get a Userpilot Demo<br \/>\n            <\/button>\n        <\/div>\n<p class=\"up-retroactive-subtext\">Unlock your historical data today.<\/p>\n<\/p><\/div>\n<\/div>\n<p><!-- REPLACE THE SOURCE BELOW WITH YOUR UPLOADED FILE URL --><br \/>\n<script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2024\/07\/retroactive-analysis.js\" defer><\/script><\/p>\n<h2 id=\"2v1n2\"><strong>How to conduct retroactive analysis using Userpilot<\/strong><\/h2>\n<p>Userpilot has recently enabled auto-captured data, which is a data collection method that tracks all event data automatically.<\/p>\n<p>It also means that you can perform retrospective studies once you have enough time using the app.<\/p>\n<p>Here\u2019s how you can do it in three simple steps:<\/p>\n<h3 id=\"9anuv\"><strong>Enable Userpilot to collect historical data<\/strong><\/h3>\n<p>In Userpilot, head to:<\/p>\n<p>Configure \u2192 Settings \u2192 General.<\/p>\n<p>Under the settings section, find and enable an option labeled &#8220;Raw data settings\u201d. This setting allows Userpilot to collect all <a href=\"https:\/\/userpilot.com\/blog\/interaction-design-principles\/\" target=\"_blank\" rel=\"noopener noreferrer\">users&#8217; interactions<\/a> on your platform.<\/p>\n<p>Once enabled, Userpilot will automatically collect different types of raw data, including:<\/p>\n<ul>\n<li><strong>Clicks. <\/strong>Including clicks on different &lt;div&gt; or &lt;span&gt; elements, each coming with a descriptive title.<\/li>\n<li><strong>Form submissions. <\/strong>Data inputs submitted by the user containing critical information such as <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-survey-response-rates\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey responses<\/a>, etc.<\/li>\n<li><strong>Input change on entries or texts. <\/strong>Direct changes happen from the user\u2019s actions, such as typing on a search bar or checking a <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-checklist-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">checklist<\/a>.<\/li>\n<\/ul>\n<p><strong>Note<\/strong>: Userpilot already has this setting enabled by default. Only do this if you can\u2019t see raw data in your events tab to check if it\u2019s enabled, or if you\u2019ve been using Userpilot in the past.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/autocapture-event-settings_2f142f76bb912458757d8a762d4261fe_800.png 1x, https:\/\/images.storychief.com\/account_6827\/autocapture-event-settings_2f142f76bb912458757d8a762d4261fe_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/autocapture-event-settings_2f142f76bb912458757d8a762d4261fe_800.png 1x, https:\/\/images.storychief.com\/account_6827\/autocapture-event-settings_2f142f76bb912458757d8a762d4261fe_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/autocapture-event-settings_2f142f76bb912458757d8a762d4261fe_800.png\" alt=\"retroactive analysis settings\" \/><\/picture><figcaption>Enabling retroactive analysis in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"6gnt1\"><strong>Label events for further analysis<\/strong><\/h3>\n<p>Once you\u2019ve collected enough data, go to:<\/p>\n<p>Events \u2192 raw events<\/p>\n<p>Here, you can get access to a whole list of raw data that Userpilot has been collecting since you installed it. You\u2019ll be able to search for specific types of data in the search bar and add multiple filters to it.<\/p>\n<p>Once you determine the data you need to analyze, click on it to label it. You can rename it, add a description, categorize it, and even target it to a specific domain or page (depending on where the event occurs).<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/events-labeled-events-1_b0ef10bedb140857eb727ff6cc3c811a_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/events-labeled-events-1_b0ef10bedb140857eb727ff6cc3c811a_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/events-labeled-events-1_b0ef10bedb140857eb727ff6cc3c811a_800.png\" alt=\"retroactive analysis labeling\" \/><\/picture><figcaption>Labeling raw data in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"35vf1\"><strong>Utilize analytics reports and dashboards for actionable insights<\/strong><\/h3>\n<p>After labeling the data, you\u2019ll instantly be able to see information, such as the users that performed the event, the number of events per week\/month, frequency, and more.<\/p>\n<p>Now, you can look deeper into your labeled data using any of Userpilot\u2019s analytics tools. These can include <a href=\"https:\/\/userpilot.com\/blog\/product-trend-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">trends analysis<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/user-path-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">path analysis<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel analysis<\/a>, statistical analysis, and so on.<\/p>\n<p>For example, if you want to see your conversion rate trends, you need to search for the event name you tagged it with, add it, and visualize the results.<\/p>\n<p>Finally, you can do much more with labeled data, such as:<\/p>\n<ul>\n<li>Trigger specific <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app flows <\/a>when a relevant event happens.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Segment users<\/a> based on multiple types of events they\u2019ve performed.<\/li>\n<li>Generate more advanced reports based on <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app behavior<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/overview_02ad3a5e1735763a9976c689cf7a7f0a_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/overview_02ad3a5e1735763a9976c689cf7a7f0a_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/overview_02ad3a5e1735763a9976c689cf7a7f0a_800.png\" alt=\"retroactive analysis userpilot\" \/><\/picture><figcaption>Performing retroactive analysis with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"c3png\"><strong>Conclusion<\/strong><\/h2>\n<p>Retroactive analysis offers the insights and flexibility many SaaS businesses need to thrive.<\/p>\n<p>That said, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book a Userpilot demo<\/a> to see how you can upgrade your product analytics and make more impactful decisions.<\/p>\n<div class=\"container-banner-userpilot\" style=\"border: 1px solid #dadada; border-radius: 5px;\">\n<div class=\"wrapper-banner-userpilot\">\n<div>\n<p><img decoding=\"async\" class=\"fav-icon-banner-userpilot\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/11\/usp-fav-dark.png\" \/><\/p>\n<h3>Try Userpilot and Take Your Product Experience to the Next Level<\/h3>\n<div class=\"banner-userpilot-button-icon\">\n<p><a class=\"banner-userpilot-button\" href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\">Get a Demo<\/a><\/p>\n<ul>\n<li>14 Day Trial<\/li>\n<li>No Credit Card Required<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"image-banner-userpilot\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/01\/userpilot-features-preview.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Retroactive analysis is a valuable perk in product analytics, as it allows you to retrieve the data you want on-demand without having to set it up first. But what\u2019s retroactive analysis and how can you do it with Userpilot? Let\u2019s explore its definition and how it can benefit your business decisions in the long term.<\/p>\n","protected":false},"author":55,"featured_media":227495,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[346,6164,428,1604,5574],"class_list":["post-227493","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-product-analytics","tag-product-insights","tag-user-analytics","tag-user-insights","tag-user-interactions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>What is Retroactive Analysis? [+ How to Conduct]<\/title>\n<meta name=\"description\" content=\"What is retroactive analysis, and how can you do it with Userpilot? Explore its definition and how it can benefit your business decisions.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/retroactive-analysis\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What is Retroactive Analysis? [+ How to Conduct]\" \/>\n<meta property=\"og:description\" content=\"What is retroactive analysis, and how can you do it with Userpilot? 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