{"id":229037,"date":"2024-08-06T22:21:30","date_gmt":"2024-08-06T22:21:30","guid":{"rendered":"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/"},"modified":"2026-03-08T14:29:29","modified_gmt":"2026-03-08T14:29:29","slug":"customer-engagement-ideas","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/","title":{"rendered":"Top 15 Customer Engagement Ideas to Improve Retention Rate"},"content":{"rendered":"<p>There&#8217;s no product growth without <a href=\"https:\/\/userpilot.com\/blog\/customer-engagement\/\">customer engagement.<\/a> No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems.<\/p>\n<p>In the article, we will share 15 great customer engagement ideas that will help you support your customers, let them get the most out of the product, and keep them interested. We also look at examples of <a href=\"https:\/\/userpilot.com\/blog\/saas-products\/\">SaaS products with<\/a> excellent engagement strategies.<\/p>\n<p>Let&#8217;s get started.<\/p>\n<h3 id=\"b60rd\">15 Creative customer engagement ideas:<\/h3>\n<ol type=\"1\">\n<li><a href=\"https:\/\/userpilot.com\/blog\/saas-personalized-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">Personalize the customer experience<\/a> by tailoring onboarding flows, dashboards, and messaging to specific <a href=\"https:\/\/userpilot.com\/blog\/types-of-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">user personas<\/a>.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-gamification\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gamify <\/a>the customer journey using points, leaderboards, badges, and challenges to make the <a href=\"https:\/\/userpilot.com\/blog\/product-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">product experience<\/a> more engaging.<\/li>\n<li>Support users with valuable insights through <a href=\"https:\/\/userpilot.com\/blog\/self-service-portals\/\" target=\"_blank\" rel=\"noopener noreferrer\">self-service<\/a> resources like <a href=\"https:\/\/userpilot.com\/blog\/video-tutorials\/\" target=\"_blank\" rel=\"noopener noreferrer\">video tutorials<\/a>, FAQs, and how-to guides.<\/li>\n<li>Enhance customer engagement with an <a href=\"https:\/\/userpilot.com\/blog\/onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding checklist <\/a>guiding them through key tasks in a structured way.<\/li>\n<li>Implement <a href=\"https:\/\/userpilot.com\/blog\/b2b-loyalty-programs\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty programs<\/a> that reward users for regular <a href=\"https:\/\/userpilot.com\/blog\/customer-interactions-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactions<\/a>, such as points-based or tiered systems.<\/li>\n<li>Improve customer satisfaction by <a href=\"https:\/\/userpilot.com\/blog\/collect-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">collecting <\/a>and acting on feedback through <a href=\"https:\/\/userpilot.com\/blog\/automated-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">surveys <\/a>and a feedback widget.<\/li>\n<li>Create an <a href=\"https:\/\/userpilot.com\/blog\/omnichannel-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">omnichannel <\/a>customer engagement strategy to ensure a consistent experience across all <a href=\"https:\/\/userpilot.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoints<\/a>.<\/li>\n<li>Constantly educate customers through <a href=\"https:\/\/userpilot.com\/blog\/product-led-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-led content<\/a>, certification programs, knowledge bases, and webinars.<\/li>\n<li>Use a live <a href=\"https:\/\/userpilot.com\/blog\/chatbots-vs-knowledge-bases\/\" target=\"_blank\" rel=\"noopener noreferrer\">chatbot <\/a>to improve <a href=\"https:\/\/userpilot.com\/blog\/customer-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer communications<\/a> by handling simple inquiries quickly and efficiently.<\/li>\n<li>Host events for customers to facilitate direct interactions, networking, and <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">feedback collection<\/a>.<\/li>\n<li>Improve brand engagement by leveraging customer testimonials as social proof and to reinforce <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty<\/a>.<\/li>\n<li>Re-engage inactive customers with targeted email <a href=\"https:\/\/userpilot.com\/blog\/saas-win-back-email-campaign-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">win-back campaigns <\/a>highlighting relevant<a href=\"https:\/\/userpilot.com\/blog\/features-advantages-benefits\/\" target=\"_blank\" rel=\"noopener noreferrer\"> features and benefits<\/a>.<\/li>\n<li>Constantly monitor customer engagement to identify and address sources of <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction <\/a>in the user experience.<\/li>\n<li>Improve customer <a href=\"https:\/\/userpilot.com\/blog\/customer-relationship-management-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">relationships <\/a>by building an online community where users can share tips, experiences, and resources.<\/li>\n<li>Implement the right<a href=\"https:\/\/userpilot.com\/blog\/user-engagement-tools-and-software\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer engagement tools<\/a> to track interactions, collect feedback, and engage your target audience across their journey.<\/li>\n<\/ol>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book the demo <\/a>to learn how to implement your innovative customer engagement ideas with Userpilot!<\/li>\n<\/ul>\n<h2 id=\"7qs0m\">What is customer engagement?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/real-time-customer-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer engagement<\/a> is all the interactions with your customers along their journey with the product or brand via multiple channels.<\/p>\n<p>For example, a business may nurture potential users who visit the <a href=\"https:\/\/userpilot.com\/blog\/saas-landing-page-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\">landing page<\/a> with ad retargeting and keep existing customers in the loop via <a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages<\/a> or email.<\/p>\n<p>Its purpose? To turn them into <a href=\"https:\/\/userpilot.com\/blog\/measure-customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyal <\/a>customers.<\/p>\n<h2 id=\"cv5ne\">Why is customer engagement important?<\/h2>\n<p>No business serious about growth can afford to ignore customer engagement.<\/p>\n<p>First, engaged customers are more likely to stay loyal, keep<a href=\"https:\/\/userpilot.com\/blog\/saas-renewals\/\" target=\"_blank\" rel=\"noopener noreferrer\"> renewing their subscriptions<\/a>, and spread positive word of mouth. Which increases <a href=\"https:\/\/userpilot.com\/blog\/calculate-lifetime-value-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer lifetime value<\/a>, drives sales, and increases profits.<\/p>\n<p>How your customers engage with the product tells you a lot about their needs and <a href=\"https:\/\/userpilot.com\/blog\/preference-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">preferences<\/a>. By analyzing these interactions, you can personalize their experience and <a href=\"https:\/\/userpilot.com\/blog\/product-improvement-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve the product<\/a>. To increase customer satisfaction and <a href=\"https:\/\/userpilot.com\/blog\/reduce-customer-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">reduce churn<\/a>.<\/p>\n<p>In essence, <a href=\"https:\/\/userpilot.com\/blog\/key-product-prioritization-frameworks\/\" target=\"_blank\" rel=\"noopener noreferrer\">prioritizing <\/a>customer engagement can help you strengthen relationships with customers and drive sustainable growth.<\/p>\n<h2 id=\"ar3gv\">Key elements of successful customer engagement strategies<\/h2>\n<p>What aspects of customer engagement should you prioritize in your strategy? Here are the top 5.<\/p>\n<ul>\n<li>Customer engagement involves <strong>continuous interaction <\/strong>between the brand and its customers across various <a href=\"https:\/\/userpilot.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoints <\/a>along the customer journey.<\/li>\n<li>Successful engagement creates an <strong>emotional bond <\/strong>with customers. Engaged customers feel valued and connected to the brand on a deeper level.<\/li>\n<li>A good <a href=\"https:\/\/userpilot.com\/blog\/user-engagement-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer engagement strategy<\/a> leverages <strong>personalized experiences and communications <\/strong>to meet individual customer preferences and expectations.<\/li>\n<li>Delivering a <strong>consistent experience <\/strong>across all <a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">channels <\/a>ensures that customers have a seamless <a href=\"https:\/\/userpilot.com\/blog\/customer-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">journey <\/a>with the brand.<\/li>\n<li>Successful customer engagement focuses on <strong>creating <a href=\"https:\/\/userpilot.com\/blog\/customer-value-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer value<\/a> <\/strong>beyond the product or service itself. For example, through informative content or excellent support.<\/li>\n<\/ul>\n<h2 id=\"42pio\">Customer engagement idea 1: Personalize customer experience<\/h2>\n<p>Your product most likely serves multiple <a href=\"https:\/\/userpilot.com\/blog\/types-of-personas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personas<\/a>, each with unique needs and <a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">pain points. <\/a>What matters to one of them might be totally irrelevant to others.<\/p>\n<p>That&#8217;s why successful engagement requires <a href=\"https:\/\/userpilot.com\/blog\/personalization-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalization<\/a>. Otherwise, you overwhelm users and make them wonder if the product is right for them.<\/p>\n<p>Here are some examples:<\/p>\n<ul>\n<li>When designing<a href=\"https:\/\/userpilot.com\/blog\/onboarding-flow-best-practices\" target=\"_blank\" rel=\"noopener noreferrer\"> onboarding flows<\/a>, focus on the features needed by a particular user persona. Start the flow with a <a href=\"https:\/\/userpilot.com\/blog\/welcome-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome survey<\/a> to profile new customers and use the information to trigger a relevant <a href=\"https:\/\/userpilot.com\/blog\/best-product-walkthrough-tools-2021\/\" target=\"_blank\" rel=\"noopener noreferrer\">walkthrough <\/a>or checklist to lead them to value along the most direct route.<\/li>\n<li>Customize their <a href=\"https:\/\/userpilot.com\/blog\/customer-engagement-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboards <\/a>with features or templates to help them get their jobs done quickly and efficiently.<\/li>\n<li>Contextually trigger <a href=\"https:\/\/userpilot.com\/blog\/upsell-opportunities-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">upsell <\/a>messages when the user might benefit from a <a href=\"https:\/\/userpilot.com\/blog\/freemium-to-premium\/\" target=\"_blank\" rel=\"noopener noreferrer\">premium <\/a>feature relevant to their use case.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/customer-onboarding-process-userpilot-customer-engagement-ideas_981eb46ea1079cf1d9bfcfc1f453ba24_800.png 1x, https:\/\/images.storychief.com\/account_6827\/customer-onboarding-process-userpilot-customer-engagement-ideas_981eb46ea1079cf1d9bfcfc1f453ba24_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/customer-onboarding-process-userpilot-customer-engagement-ideas_981eb46ea1079cf1d9bfcfc1f453ba24_800.png 1x, https:\/\/images.storychief.com\/account_6827\/customer-onboarding-process-userpilot-customer-engagement-ideas_981eb46ea1079cf1d9bfcfc1f453ba24_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/customer-onboarding-process-userpilot-customer-engagement-ideas_981eb46ea1079cf1d9bfcfc1f453ba24_800.png\" alt=\"Customer engagement ideas: personalize the customer experience\" \/><\/picture><figcaption>Customer engagement ideas: personalize the customer experience.<\/figcaption><\/figure>\n<h2 id=\"29m2o\">Customer engagement idea 2: Gamify customer journey<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-gamification\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gamification <\/a>makes the product experience engaging and enjoyable. And in some cases, it can make it truly addictive.<\/p>\n<p>Common <a href=\"https:\/\/userpilot.com\/blog\/ux-gamification\/\" target=\"_blank\" rel=\"noopener noreferrer\">gamification <\/a>elements include:<\/p>\n<ul>\n<li>Points for completing tasks.<\/li>\n<li>Leaderboards to foster a sense of competition among users.<\/li>\n<li>Badges and trophies for achieving milestones.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/progress-bar-psychology\/\" target=\"_blank\" rel=\"noopener noreferrer\">Progress bars<\/a>.<\/li>\n<li>Challenges and quests.<\/li>\n<li>Quizzes, contests, and competitions enabling users to showcase their skills.<\/li>\n<li>Social sharing.<\/li>\n<\/ul>\n<p>For a good <a href=\"https:\/\/userpilot.com\/blog\/gamification-example-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">example <\/a>of a product that leverages most of the tactics, check out Duolingo.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/duolingo-gamification-customer-engagement-ideas_e1f968795c29c43a0fe6d84322f4360b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/duolingo-gamification-customer-engagement-ideas_e1f968795c29c43a0fe6d84322f4360b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/duolingo-gamification-customer-engagement-ideas_e1f968795c29c43a0fe6d84322f4360b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/duolingo-gamification-customer-engagement-ideas_e1f968795c29c43a0fe6d84322f4360b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/duolingo-gamification-customer-engagement-ideas_e1f968795c29c43a0fe6d84322f4360b_800.png\" alt=\"Customer engagement ideas: gamify UX\" \/><\/picture><figcaption>Customer engagement ideas: gamify UX.<\/figcaption><\/figure>\n<h2 id=\"erdtp\">Customer engagement idea 3: Support users with valuable insights<\/h2>\n<p>One of the primary aims of customer engagement is to guide customers along the customer journey so that they maximize the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product value<\/a>.<\/p>\n<p>One way to do it is by providing in-app support, for example, through a <a href=\"https:\/\/userpilot.com\/blog\/in-app-resource-center\/\" target=\"_blank\" rel=\"noopener noreferrer\">resource center<\/a>.<\/p>\n<p>Self-service resources like <a href=\"https:\/\/userpilot.com\/blog\/video-tutorials\/\" target=\"_blank\" rel=\"noopener noreferrer\">video tutorials<\/a>, FAQs, or how-to guides help users solve common problems without contacting customer support.<\/p>\n<p>This smoothens their user experience and <a href=\"https:\/\/userpilot.com\/blog\/reduce-customer-support-load\/\" target=\"_blank\" rel=\"noopener noreferrer\">reduces the load on your CS teams<\/a>, who can then focus on supporting users with more complex issues.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/resource-center-editor-customer-engagement-ideas_2c9a4642c8693878483a9f235b522b52_800.png 1x, https:\/\/images.storychief.com\/account_6827\/resource-center-editor-customer-engagement-ideas_2c9a4642c8693878483a9f235b522b52_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/resource-center-editor-customer-engagement-ideas_2c9a4642c8693878483a9f235b522b52_800.png 1x, https:\/\/images.storychief.com\/account_6827\/resource-center-editor-customer-engagement-ideas_2c9a4642c8693878483a9f235b522b52_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/resource-center-editor-customer-engagement-ideas_2c9a4642c8693878483a9f235b522b52_800.png\" alt=\"Customer engagement ideas: provide self-service support resources\" \/><\/picture><figcaption>Customer engagement ideas: provide <a href=\"https:\/\/userpilot.com\/blog\/self-service-support-saas\/\">self-service support resources<\/a>.<\/figcaption><\/figure>\n<h2 id=\"dp2b6\">Customer engagement idea 4: Enhance customer engagement with an onboarding checklist<\/h2>\n<p>Checklists are another gamification tactic that can greatly enhance customer engagement.<\/p>\n<p>By incorporating them in your <a href=\"https:\/\/userpilot.com\/blog\/customer-onboarding-process-flow-chart\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding process<\/a>, you guide users through tasks needed to <a href=\"https:\/\/userpilot.com\/blog\/value-realization\/\" target=\"_blank\" rel=\"noopener noreferrer\">realize the product value<\/a> in a structured way.<\/p>\n<p>The best part?<\/p>\n<p>Checklists leverage a psychological process called the Zegairnik effect, which makes them difficult to resist. Basically, users find it difficult to continue with other activities before they tick off the items on the <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-checklist-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">checklist<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/checklist-customer-engagement-ideas_54f2a89591df0da59691f5e055a0c016_800.png 1x, https:\/\/images.storychief.com\/account_6827\/checklist-customer-engagement-ideas_54f2a89591df0da59691f5e055a0c016_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/checklist-customer-engagement-ideas_54f2a89591df0da59691f5e055a0c016_800.png 1x, https:\/\/images.storychief.com\/account_6827\/checklist-customer-engagement-ideas_54f2a89591df0da59691f5e055a0c016_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/checklist-customer-engagement-ideas_54f2a89591df0da59691f5e055a0c016_800.png\" alt=\"Customer engagement ideas: onboard users with checklists\" \/><\/picture><figcaption>Customer engagement ideas: onboard users with checklists.<\/figcaption><\/figure>\n<h2 id=\"2gpi8\">Customer engagement idea 5: Implement loyalty programs<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/b2b-loyalty-programs\/\" target=\"_blank\" rel=\"noopener noreferrer\">Loyalty programs <\/a>promote customer engagement by rewarding users for their regular interactions with the product.<\/p>\n<p>This could be in the form of:<\/p>\n<ul>\n<li>A points-based program where customers earn points for completing tasks and reaching milestones and can exchange them for perks like discounts or access to premium support.<\/li>\n<li>This is a tiered program in which users gain access to higher tiers as their engagement with the product increases. Reaching higher levels gives them access to more attractive rewards or privileges.<\/li>\n<li>A referral program that rewards the customers for referring new users to the product.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/sweetlegs-loyalty-program-customer-engagement-ideas_6dfaf4c830b7f9daee6bb11265c77e73_800.png 1x, https:\/\/images.storychief.com\/account_6827\/sweetlegs-loyalty-program-customer-engagement-ideas_6dfaf4c830b7f9daee6bb11265c77e73_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/sweetlegs-loyalty-program-customer-engagement-ideas_6dfaf4c830b7f9daee6bb11265c77e73_800.png 1x, https:\/\/images.storychief.com\/account_6827\/sweetlegs-loyalty-program-customer-engagement-ideas_6dfaf4c830b7f9daee6bb11265c77e73_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/sweetlegs-loyalty-program-customer-engagement-ideas_6dfaf4c830b7f9daee6bb11265c77e73_800.png\" alt=\"Customer engagement ideas: set up a customer loyalty program\" \/><\/picture><figcaption>Customer engagement ideas: set up a customer loyalty program.<\/figcaption><\/figure>\n<h2 id=\"7h6me\">Customer engagement idea 6: Improve customer satisfaction based on customer feedback<\/h2>\n<p>Acting on<a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer feedback <\/a>is a surefire way to improve customer satisfaction: it helps you improve the customer experience and product functionality. It also demonstrates to users your commitment to <a href=\"https:\/\/userpilot.com\/blog\/satisfy-customer-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\">satisfy their needs<\/a>.<\/p>\n<p>Here are a few ways to <a href=\"https:\/\/userpilot.com\/blog\/collect-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect feedback<\/a>:<\/p>\n<ul>\n<li>Run regular satisfaction surveys (<a href=\"https:\/\/userpilot.com\/blog\/nps-vs-csat\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS, CSAT<\/a>).<\/li>\n<li>Trigger<a href=\"https:\/\/userpilot.com\/blog\/customer-effort-score-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\"> CES surveys <\/a>after specific user interactions to find out how easy it is to complete tasks.<\/li>\n<li>Enable a feedback widget to gather <a href=\"https:\/\/userpilot.com\/blog\/active-vs-passive-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">passive feedback<\/a> and customer requests.<\/li>\n<li>Trigger contextual surveys to <a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">measure the success of new features<\/a>.<\/li>\n<\/ul>\n<p>Once you receive the feedback, always acknowledge it with a thank-you message. <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-loop\/\" target=\"_blank\" rel=\"noopener noreferrer\">Keep users in the loop <\/a>as you analyze it and plan how to act on it.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/feedback-customer-engagement-ideas_e3e0f248a811ee45c117010044176878_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feedback-customer-engagement-ideas_e3e0f248a811ee45c117010044176878_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/feedback-customer-engagement-ideas_e3e0f248a811ee45c117010044176878_800.png 1x, https:\/\/images.storychief.com\/account_6827\/feedback-customer-engagement-ideas_e3e0f248a811ee45c117010044176878_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/feedback-customer-engagement-ideas_e3e0f248a811ee45c117010044176878_800.png\" alt=\"Customer engagement ideas: regularly collect customer feeedback\" \/><\/picture><figcaption>Customer engagement ideas: regularly collect customer feedback.<\/figcaption><\/figure>\n<h2 id=\"dns5o\">Customer engagement idea 7: Create an omnichannel customer engagement strategy<\/h2>\n<p>In-app user engagement is essential for your <a href=\"https:\/\/userpilot.com\/blog\/product-success\" target=\"_blank\" rel=\"noopener noreferrer\">product&#8217;s success<\/a>. But their journey begins way before they log in and continues after they log out. Customers interact with the product through multiple <a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-channels\/\" target=\"_blank\" rel=\"noopener noreferrer\">channels<\/a>: your website, ads, social media, forums, and review sites, to name just a few.<\/p>\n<p>And your job is to create a consistently<a href=\"https:\/\/userpilot.com\/blog\/positive-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\"> positive experience<\/a> for all of them, which requires a comprehensive strategy.<\/p>\n<p>This involves monitoring user interactions across channels and optimizing relevant <a href=\"https:\/\/userpilot.com\/blog\/customer-touchpoints\/\" target=\"_blank\" rel=\"noopener noreferrer\">touchpoints<\/a>. This is much easier if you use analytics tools that integrate with each other for seamless data syncing.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-integration-customer-engagement-ideas_0328703fe2eda8a7af7fad75c8d2e23c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-integration-customer-engagement-ideas_0328703fe2eda8a7af7fad75c8d2e23c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-integration-customer-engagement-ideas_0328703fe2eda8a7af7fad75c8d2e23c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-integration-customer-engagement-ideas_0328703fe2eda8a7af7fad75c8d2e23c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-integration-customer-engagement-ideas_0328703fe2eda8a7af7fad75c8d2e23c_800.png\" alt=\"Customer engagement ideas: leverage product integrations for seamless omnichannel engagement\" \/><\/picture><figcaption>Customer engagement ideas: leverage product integrations for seamless omnichannel engagement.<\/figcaption><\/figure>\n<h2 id=\"e1qrm\">Customer engagement idea 8: Constantly educate customers<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-education\/\" target=\"_blank\" rel=\"noopener noreferrer\">Education <\/a>is a vital part of your customer engagement strategy. It keeps users up to date with new <a href=\"https:\/\/userpilot.com\/blog\/feature-release-example\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature releases<\/a>, improves their skills, and, ultimately, allows them to realize the full product potential.<\/p>\n<p>You can do it by:<\/p>\n<ul>\n<li>Creating <a href=\"https:\/\/userpilot.com\/blog\/product-led-content-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-led content<\/a>, like blog posts, guides, and videos.<\/li>\n<li>Developing certification programs.<\/li>\n<li>Building a<a href=\"https:\/\/userpilot.com\/blog\/saas-knowledge-base-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"> knowledge base<\/a>.<\/li>\n<li>Hosting webinars and workshops.<\/li>\n<\/ul>\n<p>These resources don&#8217;t only cater to existing customers but can help you attract new ones, boosting your<a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer acquisition <\/a>efforts.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/events-customer-engagement-ideas_5a87a2c3242be6473045c7b35ff7a829_800.png 1x, https:\/\/images.storychief.com\/account_6827\/events-customer-engagement-ideas_5a87a2c3242be6473045c7b35ff7a829_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/events-customer-engagement-ideas_5a87a2c3242be6473045c7b35ff7a829_800.png 1x, https:\/\/images.storychief.com\/account_6827\/events-customer-engagement-ideas_5a87a2c3242be6473045c7b35ff7a829_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/events-customer-engagement-ideas_5a87a2c3242be6473045c7b35ff7a829_800.png\" alt=\"Customer engagement ideas: host webinars\" \/><\/picture><figcaption>Customer engagement ideas: host webinars.<\/figcaption><\/figure>\n<h2 id=\"dosk7\">Customer engagement idea 9: Use a live chatbot to improve customer communications<\/h2>\n<p>80%. That&#8217;s how much faster <a href=\"https:\/\/userpilot.com\/blog\/chatbots-vs-knowledge-bases\/\" target=\"_blank\" rel=\"noopener noreferrer\">chatbots <\/a>are at responding to customer inquiries.<\/p>\n<p>And I get it: they&#8217;re AI-powered, and no matter how well you train them, they&#8217;ll never replace live customer service agents.<\/p>\n<p>But that&#8217;s not their job.<\/p>\n<p>Not all customer issues require agent support, and chatbots are perfectly capable of handling simple inquiries and <a href=\"https:\/\/userpilot.com\/blog\/customer-requests\/\" target=\"_blank\" rel=\"noopener noreferrer\">requests<\/a>. And they do it more efficiently than humans.<\/p>\n<p>And if the query does require agent assistance, they can route it to the right person and provide the necessary information and resources to support the customer.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/dashboard-customer-engagement-ideas_b3326ec8ac07604fed9aa29bcdecbab4_800.png 1x, https:\/\/images.storychief.com\/account_6827\/dashboard-customer-engagement-ideas_b3326ec8ac07604fed9aa29bcdecbab4_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/dashboard-customer-engagement-ideas_b3326ec8ac07604fed9aa29bcdecbab4_800.png 1x, https:\/\/images.storychief.com\/account_6827\/dashboard-customer-engagement-ideas_b3326ec8ac07604fed9aa29bcdecbab4_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/dashboard-customer-engagement-ideas_b3326ec8ac07604fed9aa29bcdecbab4_800.png\" alt=\"Customer engagement ideas: shorten response times with a chatbot\" \/><\/picture><figcaption>Customer engagement ideas: shorten response times with a chatbot.<\/figcaption><\/figure>\n<h2 id=\"fo36c\">Customer engagement idea 10: Host events for your customers<\/h2>\n<p>Live events, like <a href=\"https:\/\/summit.productdrive.io\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot&#8217;s Product Drive Summit <\/a>or Ahrefs&#8217; Evolve Conference, are much more than educational events.<\/p>\n<p>They promote the product to wider audiences and facilitate direct interactions between the brand and the customers. And they&#8217;re a chance to <a href=\"https:\/\/userpilot.com\/blog\/collect-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect customer feedback<\/a>.<\/p>\n<p>They also bring together like-minded people, so they&#8217;re an excellent opportunity to network, strengthen <a href=\"https:\/\/userpilot.com\/blog\/customer-relationship-management-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">relationships<\/a>, and exchange experiences.<\/p>\n<div class=\"product-drive-2024-container\" style=\"width: 100%; max-width: 100%; box-sizing: border-box;\"><a href=\"https:\/\/summit.productdrive.io\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"width: 100%; height: auto; display: block;\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/07\/PD24-userpilot-blog-img.png\" alt=\"ProductDrive Summit\" \/><br \/>\n<\/a><\/div>\n<h2 id=\"1tf4b\">Customer engagement idea 11: Improve brand engagement with customer testimonials<\/h2>\n<p>Customer testimonials boost customer engagement in a number of ways.<\/p>\n<p>First, providing a public testimonial can reinforce the<a href=\"https:\/\/userpilot.com\/blog\/how-to-build-customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customers&#8217; loyalty <\/a>and commitment to the brand. Human beings have the innate need to be consistent. How consistent would it be to drop a product that you vouch for in front of others?<\/p>\n<p>What&#8217;s more, testimonials act as social proof. Success stories and positive feedback shared in this way can influence purchasing decisions and reinforce the conviction that they&#8217;ve chosen the right product.<\/p>\n<p>How do you get testimonials?<\/p>\n<p>Use <a href=\"https:\/\/userpilot.com\/blog\/product-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics <\/a>to find your power users and prompt them to provide a testimonial with a targeted <a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app message<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-loyalty-programs-customer-engagement-ideas_046bf129de3493cbeb09dec7202f98b5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-loyalty-programs-customer-engagement-ideas_046bf129de3493cbeb09dec7202f98b5_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-loyalty-programs-customer-engagement-ideas_046bf129de3493cbeb09dec7202f98b5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-loyalty-programs-customer-engagement-ideas_046bf129de3493cbeb09dec7202f98b5_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-loyalty-programs-customer-engagement-ideas_046bf129de3493cbeb09dec7202f98b5_800.png\" alt=\"Customer engagement ideas: leverage the power of testimonials\" \/><\/picture><figcaption>Customer engagement ideas: leverage the power of testimonials.<\/figcaption><\/figure>\n<h2 id=\"7knn\">Customer engagement idea 12: Re-engage customers with emails<\/h2>\n<p>In-app messages are great for keeping users engaged, but they have one limitation: they don&#8217;t work if the user stops using the product.<\/p>\n<p>Solution?<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/reengaging-churned-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">Re-engage inactive users<\/a> with emails.<\/p>\n<p>Use your analytics tools to create a segment made up of such users and target them with a<a href=\"https:\/\/userpilot.com\/blog\/saas-win-back-email-campaign-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\"> win-back campaign<\/a>. In the emails, highlight features relevant to their use cases and their <a href=\"https:\/\/userpilot.com\/blog\/features-advantages-benefits\/\" target=\"_blank\" rel=\"noopener noreferrer\">benefits<\/a> and appeal to their FOMO.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/email-customer-engagement-ideas_1802fdd37bcd28862e032e6367792022_800.png 1x, https:\/\/images.storychief.com\/account_6827\/email-customer-engagement-ideas_1802fdd37bcd28862e032e6367792022_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/email-customer-engagement-ideas_1802fdd37bcd28862e032e6367792022_800.png 1x, https:\/\/images.storychief.com\/account_6827\/email-customer-engagement-ideas_1802fdd37bcd28862e032e6367792022_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/email-customer-engagement-ideas_1802fdd37bcd28862e032e6367792022_800.png\" alt=\"Customer engagement ideas: reengage customers with email campaigns\" \/><\/picture><figcaption>Customer engagement ideas: reengage customers with email campaigns.<\/figcaption><\/figure>\n<h2 id=\"diaj1\">Customer engagement idea 13: Constantly monitor customer engagement to avoid friction<\/h2>\n<p>Unnecessary <a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction<\/a>, for example, resulting from <a href=\"https:\/\/userpilot.com\/blog\/product-usability\/\" target=\"_blank\" rel=\"noopener noreferrer\">usability <\/a>issues, spoils the user experience and can reduce customer engagement over time.<\/p>\n<p>How can you avoid it?<\/p>\n<p>Constantly monitor user interactions with the product for signs of <a href=\"https:\/\/userpilot.com\/blog\/customer-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction<\/a>. For example, a <a href=\"https:\/\/userpilot.com\/blog\/conversion-funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel analysis <\/a>can show you a stage in the customer journey or a flow where users drop off the most, while a <a href=\"https:\/\/userpilot.com\/blog\/userpilot-paths\/\" target=\"_blank\" rel=\"noopener noreferrer\">path analysis<\/a> can highlight the actions or parts of the product that users find challenging.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/trend-analysis-inactive-users-customer-engagement-ideas_58608c014532a141e848b60e2726ab65_800.png 1x, https:\/\/images.storychief.com\/account_6827\/trend-analysis-inactive-users-customer-engagement-ideas_58608c014532a141e848b60e2726ab65_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/trend-analysis-inactive-users-customer-engagement-ideas_58608c014532a141e848b60e2726ab65_800.png 1x, https:\/\/images.storychief.com\/account_6827\/trend-analysis-inactive-users-customer-engagement-ideas_58608c014532a141e848b60e2726ab65_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/trend-analysis-inactive-users-customer-engagement-ideas_58608c014532a141e848b60e2726ab65_800.png\" alt=\"constantly monitor user engagement\" \/><\/picture><figcaption>Customer engagement ideas: constantly monitor user engagement.<\/figcaption><\/figure>\n<h2 id=\"c2dvb\">Customer engagement idea 14: Improve customer relationships with an online community<\/h2>\n<p>Community-led growth has been gaining popularity in the product space for the last couple of years.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/how-to-build-a-successful-community-for-your-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">Building a community<\/a> around your product offers a number of benefits:<\/p>\n<p>Communities give users the opportunity to access and share their tips, experiences, success stories, and resources. Which reduces their dependence on <a href=\"https:\/\/userpilot.com\/blog\/in-app-customer-support\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer support<\/a> and enables them to realize the full product potential.<\/p>\n<p>It also strengthens the <a href=\"https:\/\/userpilot.com\/blog\/emotional-design-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">emotional <\/a>connection between the brand and the customers.<\/p>\n<p>User-generated content and the sense of belonging are very difficult to copy. This not only <a href=\"https:\/\/userpilot.com\/blog\/adding-value-to-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">adds value <\/a>to the product but also protects you from potential disruptors.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/community-customer-engagement-ideas_0f78f4f43c5800782a03c7674b62f66e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/community-customer-engagement-ideas_0f78f4f43c5800782a03c7674b62f66e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/community-customer-engagement-ideas_0f78f4f43c5800782a03c7674b62f66e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/community-customer-engagement-ideas_0f78f4f43c5800782a03c7674b62f66e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/community-customer-engagement-ideas_0f78f4f43c5800782a03c7674b62f66e_800.png\" alt=\"build an online community\" \/><\/picture><figcaption>Customer engagement ideas: build an online community.<\/figcaption><\/figure>\n<h2 id=\"6ssue\">Customer engagement idea 15: Implement the right customer engagement tools<\/h2>\n<p>To implement effective customer engagement strategies, you need the right tools. In your tech stack, you need solutions to:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Track user behavior<\/a>.<\/li>\n<li>Collect customer feedback.<\/li>\n<li>Engage customers.<\/li>\n<\/ul>\n<p>Unfortunately, there&#8217;s no single tool that allows you to do all three at different stages of the <a href=\"https:\/\/userpilot.com\/blog\/user-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">user journey<\/a>. For example, there are <a href=\"https:\/\/userpilot.com\/blog\/using-analytics-to-improve-customer-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics tools <\/a>that will help you track user engagement on your website and inside your product but not on social media. And they don&#8217;t offer engagement features.<\/p>\n<p>However, some of them are more versatile than others.<\/p>\n<p>For example, Userpilot offers powerful <a href=\"https:\/\/userpilot.com\/blog\/introducing-userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics<\/a>, feedback, and in-app engagement features. And thanks to <a href=\"https:\/\/userpilot.com\/blog\/userpilot-integrations\/\" target=\"_blank\" rel=\"noopener noreferrer\">integrations <\/a>with 3rd-party analytics and CRM tools, you can get a more complete picture of user engagement outside the product, and engage them via <a href=\"https:\/\/userpilot.com\/blog\/contextual-email-automation-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">email<\/a>.<\/p>\n<h2 id=\"54kfn\">Customer engagement examples from famous brands<\/h2>\n<p>Let&#8217;s wrap up by analyzing how 3 market-leading SaaS companies, Salesforce, Hubspot, and Slack, keep their customers engaged.<\/p>\n<h3 id=\"6todq\"><strong>Salesforce<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/userpilot-salesforce-integration\/\" target=\"_blank\" rel=\"noopener noreferrer\">Salesforce <\/a>is well-known enterprise-level customer relationships management platform that enables companies to create a 360-degree view of your customers: their company and user details, <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\">needs<\/a>, preferences, problems, and interactions.<\/p>\n<p>The company engages its customers via a range of tactics:<\/p>\n<ul>\n<li>Personalized email campaigns.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/customer-success-metrics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer success <\/a>programs.<\/li>\n<li>The Trailblazer user community.<\/li>\n<li>Social media campaigns.<\/li>\n<li>Webinars and Trailhead Academy <a href=\"https:\/\/userpilot.com\/blog\/customer-training-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">training <\/a>programs.<\/li>\n<li>The Annual Dreamforce conference.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_8e0978b2e504091b3faa61fb98f0d486_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_8e0978b2e504091b3faa61fb98f0d486_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_8e0978b2e504091b3faa61fb98f0d486_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_8e0978b2e504091b3faa61fb98f0d486_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_8e0978b2e504091b3faa61fb98f0d486_800.png\" alt=\"Salesforce\u2019s Dreamforce conference\" \/><\/picture><figcaption>Salesforce\u2019s Dreamforce conference.<\/figcaption><\/figure>\n<h3 id=\"miio\"><strong>HubSpot<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/best-hubspot-integration\/\" target=\"_blank\" rel=\"noopener noreferrer\">HubSpot <\/a>is another CRM platform catering to all SMB and enterprise customers alike.<\/p>\n<p>The company is known for its <a href=\"https:\/\/userpilot.com\/blog\/content-marketing-vs-product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">content marketing<\/a>. Its blogs rank for thousands of sales, marketing, and customer service keywords, and it teams up with other organizations to produce original research studies, like the State of Marketing report, which attracts tons of traffic.<\/p>\n<p>In addition, HubSpot offers free training courses, hosts <a href=\"https:\/\/userpilot.com\/blog\/leverage-webinars-engagement-todd-parmley\/\" target=\"_blank\" rel=\"noopener noreferrer\">webinars <\/a>and live events, and the HubSpot Community is one of the most vibrant ones.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_2d570685f17c476b260978aabc6a2891_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_2d570685f17c476b260978aabc6a2891_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_2d570685f17c476b260978aabc6a2891_800.png\" alt=\"Hubspot\u2019s State of Marketing report\" \/><\/picture><figcaption>HubSpot\u2019s State of Marketing report.<\/figcaption><\/figure>\n<h3 id=\"2bdvg\">Slack<\/h3>\n<p>Slack is a <a href=\"https:\/\/userpilot.com\/blog\/product-messaging-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">messaging <\/a>platform that has revolutionized how teams communicate. Apart from the original instant messenger, it supports voice and video calls and file sharing and has recently released <a href=\"https:\/\/userpilot.com\/blog\/product-manager-vs-project-manager\/\" target=\"_blank\" rel=\"noopener noreferrer\">project management <\/a>features.<\/p>\n<p>Their engagement strategy is based around:<\/p>\n<ul>\n<li>Personalized <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-guide\/\">customer success programs<\/a>.<\/li>\n<li>Robust customer <a href=\"https:\/\/userpilot.com\/blog\/slack-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding <\/a>and support.<\/li>\n<li>Regular customer <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">feedback collection<\/a>.<\/li>\n<li>Annual Slack Frontiers conference.<\/li>\n<li>Local Slack Community Chapters where customers can meet and network in real life.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_c821f74a8d0912dbb9698149aff4d738_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_c821f74a8d0912dbb9698149aff4d738_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_c821f74a8d0912dbb9698149aff4d738_800.png\" alt=\"Slack\u2019s community\" \/><\/picture><figcaption>Slack\u2019s community.<\/figcaption><\/figure>\n<h2 id=\"271og\">Conclusion<\/h2>\n<p>New business leaders often assume that having an outstanding product is enough to drive its growth.<\/p>\n<p>But growth is difficult to maintain without ongoing customer engagement across multiple channels: you need to capture the attention of potential customers, nurture them before they&#8217;re ready to sign up, and support them so that they can reap the product benefits.<\/p>\n<p>And keep them constantly interested so that they don&#8217;t start looking elsewhere.<\/p>\n<p>If you&#8217;d like to learn how Userpilot can help you implement your customer engagement plan,<a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\"> book the demo!<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>There&#8217;s no product growth without customer engagement. No matter how intuitive and valuable your product is, customers always need a bit of a nudge to experience its benefits and start using it as a go-to solution to their problems. In the article, we will share 15 great customer engagement ideas that will help you support your customers, let them get the most out of the product, and keep them interested.<\/p>\n","protected":false},"author":24,"featured_media":229038,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[488],"tags":[210,332,388,235,694,182],"class_list":["post-229037","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-user-engagement","tag-customer-education","tag-customer-engagement","tag-customer-engagement-software","tag-customer-feedback","tag-user-engagement-strategies","tag-user-engagement-tools"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 15 Customer Engagement Ideas to Improve Retention Rate<\/title>\n<meta name=\"description\" content=\"Discover innovative customer engagement ideas for your SaaS! Learn how to capture user attention &amp; keep them interested to foster retention.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 15 Customer Engagement Ideas to Improve Retention Rate\" \/>\n<meta property=\"og:description\" content=\"Discover innovative customer engagement ideas for your SaaS! Learn how to capture user attention &amp; keep them interested to foster retention.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-06T22:21:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-03-08T14:29:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/08\/top-15-customer-engagement-ideas-to-improve-retention-rate_3d0ecacefbe8f85fdbfca3a813fcde70_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emilia Korczynska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emilia Korczynska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"15 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/\"},\"author\":{\"name\":\"Emilia Korczynska\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"headline\":\"Top 15 Customer Engagement Ideas to Improve Retention Rate\",\"datePublished\":\"2024-08-06T22:21:30+00:00\",\"dateModified\":\"2026-03-08T14:29:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/\"},\"wordCount\":2544,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/08\/top-15-customer-engagement-ideas-to-improve-retention-rate_3d0ecacefbe8f85fdbfca3a813fcde70_2000.png\",\"keywords\":[\"Customer Education\",\"customer engagement\",\"customer engagement software\",\"customer feedback\",\"user engagement strategies\",\"user engagement tools\"],\"articleSection\":[\"User Engagement\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/\",\"url\":\"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/\",\"name\":\"Top 15 Customer Engagement Ideas to Improve Retention Rate\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/customer-engagement-ideas\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/08\/top-15-customer-engagement-ideas-to-improve-retention-rate_3d0ecacefbe8f85fdbfca3a813fcde70_2000.png\",\"datePublished\":\"2024-08-06T22:21:30+00:00\",\"dateModified\":\"2026-03-08T14:29:29+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/5796e18acd5548943b72c36d3469e61d\"},\"description\":\"Discover innovative customer engagement ideas for your SaaS! 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