{"id":231730,"date":"2024-08-23T14:00:31","date_gmt":"2024-08-23T14:00:31","guid":{"rendered":"https:\/\/userpilot.com\/blog\/who-is-ben-williams\/"},"modified":"2025-03-27T22:46:26","modified_gmt":"2025-03-27T22:46:26","slug":"who-is-ben-williams","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/who-is-ben-williams\/","title":{"rendered":"Who is Ben Williams: Background, Newsletter, Webinars, and Podcasts"},"content":{"rendered":"<p>Ben Williams is a go-to mentor for high-performing teams. His extensive experience at leading companies like IBM and Snyk now fuels his passion for guiding others in crafting and executing impactful <a href=\"https:\/\/userpilot.com\/solutions\/product-led-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">growth strategies<\/a>.<\/p>\n<p>Want to learn about how Ben started his career and go through his most notable work? Keep on reading.<\/p>\n<h2 id=\"35d73\">Who is Ben Williams?<\/h2>\n<p>Popularly known as the Product-Led Geek, Ben Williams has spent over 20 years as an executive, helping startup founders and <a href=\"https:\/\/userpilot.com\/blog\/product-leadership\/\" target=\"_blank\" rel=\"noopener noreferrer\">product leaders<\/a> succeed. He\u2019s skilled at building and mentoring high-performing teams and has a knack for scaling growth across different areas, like PLG, PLS, user onboarding, and retention.<\/p>\n<p>Having previously worked with giants like IBM and Snyk, Ben now uses his experience to guide others in creating sustainable and impactful <a href=\"https:\/\/userpilot.com\/blog\/saas-growth-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">growth strategies<\/a>.<\/p>\n<h2 id=\"arbop\">How did Ben Williams begin his career?<\/h2>\n<p>Ben Williams started his career after earning a degree in Computer Science from The University of Manchester. He began as a Senior Solutions Engineer at QSS, where he provided critical pre and post-sales support.<\/p>\n<p>His journey then took him to Telelogic, where he quickly moved up to lead the <a href=\"https:\/\/userpilot.com\/blog\/product-team-structure\/\" target=\"_blank\" rel=\"noopener noreferrer\">product management team<\/a>, focusing on key platform components. At IBM, Ben played a significant role in shaping the strategy for the IBM Rational portfolio and led integration efforts following an acquisition.<\/p>\n<p>Later, he led engineering services at Temenos, driving improvements in development processes and tooling. As VP of Products at both CloudBees and Snyk, Ben was instrumental in driving exponential growth and <a href=\"https:\/\/userpilot.com\/blog\/saas-product-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\">launching successful new products<\/a>. Now, he shares his expertise as a strategic advisor to companies like Neptune.ai, Gearset, and Beyond Identity.<\/p>\n<div class=\"product-drive-2024-container\" style=\"width: 100%; max-width: 100%; box-sizing: border-box;\"><a href=\"https:\/\/summit.productdrive.io\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"width: 100%; height: auto; display: block;\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/07\/PD24-userpilot-blog-img.png\" alt=\"ProductDrive Summit\" \/><br \/>\n<\/a><\/div>\n<h2 id=\"2qfl0\">Top picks from Ben Williams newsletter<\/h2>\n<p>Every Tuesday, Ben shares insights on scaling B2B software companies using <a href=\"https:\/\/userpilot.com\/blog\/tag\/expension-revenue\/\">product-led growth<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/product-led-sales\/\" target=\"_blank\" rel=\"noopener noreferrer\">product-led sales<\/a> techniques to over 7,500 subscribers. Here are some of our top recommendations to get you started:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.plg.news\/p\/ultimate-guide-reverse-trials\" target=\"_blank\" rel=\"nofollow noopener\">The ultimate guide to reverse trials<\/a><\/strong>: This newsletter dives into <a href=\"https:\/\/userpilot.com\/blog\/saas-reverse-trial\/\" target=\"_blank\" rel=\"noopener noreferrer\">reverse trials<\/a> (a blend of freemium and free trials). It shares practical tips on how to use them, pitfalls to watch out for, and how they can drive growth.<\/li>\n<li><strong><a href=\"https:\/\/www.plg.news\/p\/how-to-use-product-qualified-accounts\" target=\"_blank\" rel=\"nofollow noopener\">The PLGeek guide to product qualified accounts (PQAs)<\/a><\/strong>: Ben explores why Product Qualified Leads (PQLs) alone aren&#8217;t enough in the B2B space. He introduces Product Qualified Accounts (PQAs) as a better approach, detailing how to leverage them for effective sales engagement.<\/li>\n<li><strong><a href=\"https:\/\/www.plg.news\/p\/the-ultimate-guide-to-product-led\" target=\"_blank\" rel=\"nofollow noopener\">The ultimate guide to product-led onboarding<\/a><\/strong>: Phil Vander Broek, along with Ben, shares a comprehensive playbook on crafting effective self-serve onboarding for product-led growth, featuring actionable patterns, best practices, and expert insights to <a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">enhance user activation<\/a> and retention.<\/li>\n<li><strong><a href=\"https:\/\/www.plg.news\/p\/product-x-design-collaboration-in\" target=\"_blank\" rel=\"nofollow noopener\">Product x Design collaboration in high performing growth teams<\/a><\/strong>: This newsletter explores the role of design in growth teams within a PLG framework. It emphasizes how user-centric and UX-centric approaches<a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\"> drive<\/a><a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\"> acquisition<\/a>, retention, and monetization.<\/li>\n<li><strong><a href=\"https:\/\/www.plg.news\/p\/the-plgeek-guide-to-icps-in-plg\" target=\"_blank\" rel=\"nofollow noopener\">The PLGeek guide to ICPs in PLG<\/a><\/strong>: Ben reinforces how crucial a well-defined Ideal Customer Profile (ICP) is for product-led growth. It helps align teams, improve user acquisition, and boost <a href=\"https:\/\/userpilot.com\/blog\/digital-product-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product metrics<\/a> by focusing on the right customers.<\/li>\n<\/ul>\n<h2 id=\"ae5sj\">The best of Ben Williams webinars<\/h2>\n<p>Dive into Ben Williams&#8217; top webinars, where he shares real-world advice on mastering product-led growth and customer engagement. These sessions offer practical insights to help you drive meaningful results.<\/p>\n<ul>\n<li><strong>How to learn faster to grow faster<\/strong>: Ben shares how to build a reliable growth engine focusing on acquisition, retention, and monetization, with a blueprint for accelerated growth. <a href=\"https:\/\/summit.productdrive.io\/talks\/how-to-learn-faster-to-grow-faster\/\" target=\"_blank\" rel=\"noopener noreferrer\">View it here<\/a>.<\/li>\n<li><strong>A product manager&#8217;s guide to defining your ideal customer profile<\/strong>: This webinar covers how to build an Ideal Customer Profile (ICP) to drive product-led growth while <a href=\"https:\/\/userpilot.com\/blog\/user-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">optimizing engagement<\/a> and messaging.<\/li>\n<\/ul>\n<figure class=\"video strchf-type-video regular strchf-size-regular strchf-align-center\">\n<div class=\"embed-container\">\n<div style=\"max-width: 100%; position: relative; height: 400px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" title=\"A Product Manager's Guide to Defining your Ideal Customer Profile, with PLG Advisor Ben Williams\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/--RYVHtvNKA?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div><figcaption>Webinar &#8211; A product manager&#8217;s guide to defining your ideal customer profile.<\/figcaption><\/figure>\n<ul>\n<li><strong>Ben Williams webinar with <a href=\"https:\/\/userpilot.com\/blog\/leah-tharin\/\">Leah Tharin<\/a><\/strong>: This webinar covers product-led growth, data centralization, <a href=\"https:\/\/userpilot.com\/blog\/product-engagement-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">engagement metrics<\/a>, and Ben\u2019s approach as a consultant and advisor in PLG.<\/li>\n<\/ul>\n<figure class=\"video strchf-type-video regular strchf-size-regular strchf-align-center\">\n<div class=\"embed-container\">\n<div style=\"max-width: 100%; position: relative; height: 400px;\"><iframe loading=\"lazy\" style=\"position: absolute; top: 0px; left: 0px; width: 100%; height: 100%; border: none;\" title=\"14: Ben Williams, The Product-Led Geek, PLG Advisor\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/5r7t-ZoDO-8?feature=oembed\" width=\"200\" height=\"113\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<\/div><figcaption>Ben Williams webinar with Leah Tharin.<\/figcaption><\/figure>\n<h2 id=\"en741\">Top podcasts featuring Ben Williams<\/h2>\n<p>Give a listen to the below podcasts, where Ben Williams weighs in on interesting discussions and offers valuable insights related to product-led growth:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/www.lennysnewsletter.com\/p\/how-snyk-built-a-product-led-growth\" target=\"_blank\" rel=\"nofollow noopener\">How Snyk built a product-led growth juggernaut<\/a><\/strong>: In <a href=\"https:\/\/userpilot.com\/blog\/who-is-lenny-rachitsky\/\" target=\"_blank\" rel=\"noopener noreferrer\">Lenny\u2019s Podcast<\/a>, Ben discusses Snyk&#8217;s growth strategies, team structures, and lessons learned from their self-serve monetization challenges.<\/li>\n<li><strong><a href=\"https:\/\/www.growthmachines.com\/p\/5-ben-williams-the-product-led-geek\" target=\"_blank\" rel=\"nofollow noopener\">Introducing PLG when you are doing sales<\/a><\/strong>: Ben explores integrating PLG with sales strategies, sharing insights on overcoming challenges, improving lead qualification, and developing effective <a href=\"https:\/\/userpilot.com\/blog\/plg-motion\/\" target=\"_blank\" rel=\"noopener noreferrer\">growth models<\/a>.<\/li>\n<li><strong><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/plgeek-audio-essays-003-the-plgeek-guide-to-product\/id1686641714?i=1000657710602\" target=\"_blank\" rel=\"nofollow noopener\">The PLGeek guide to product-influenced revenue<\/a><\/strong>: This episode explains why product-influenced revenue is crucial for evaluating the effectiveness of your PLG strategy and how it impacts your <a href=\"https:\/\/userpilot.com\/blog\/best-gtm-strategy-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">go-to-market efforts<\/a>.<\/li>\n<\/ul>\n<h2 id=\"anmda\">Conclusion<\/h2>\n<p>Whether you\u2019re a startup founder or an established leader, Ben\u2019s insights and strategies offer a practical blueprint for success.<\/p>\n<p>If you\u2019re looking to implement his impactful growth strategies, there is no better tool for the job than Userpilot. <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo<\/a> to learn more.<\/p>\n<div class=\"product-drive-2024-container\" style=\"width: 100%; max-width: 100%; box-sizing: border-box;\"><a href=\"https:\/\/summit.productdrive.io\/\" target=\"_blank\" rel=\"noopener\"><br \/>\n<img decoding=\"async\" style=\"width: 100%; height: auto; display: block;\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/07\/PD24-userpilot-blog-img.png\" alt=\"ProductDrive Summit\" \/><br \/>\n<\/a><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ben Williams is a go-to mentor for high-performing teams. His extensive experience at industry giants like IBM and Snyk now fuels his passion for guiding others in crafting sustainable and impactful growth strategies. Want to learn about how Ben started his career and go through his most notable work? Keep on reading.<\/p>\n","protected":false},"author":56,"featured_media":231732,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[6117],"tags":[5568,440,5474,6685,6690,292,216],"class_list":["post-231730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-thought-leadership","tag-growth-strategies","tag-plg","tag-product-drive","tag-product-drive-2024","tag-product-drive-summit","tag-product-growth","tag-product-management"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Who is Ben Williams: Background, Newsletter, Webinars, and Podcasts<\/title>\n<meta name=\"description\" content=\"Ben Williams is a go-to mentor for high-performing teams. 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