{"id":232145,"date":"2024-08-28T03:24:38","date_gmt":"2024-08-28T03:24:38","guid":{"rendered":"https:\/\/userpilot.com\/blog\/heap-autocapture\/"},"modified":"2026-04-07T17:18:43","modified_gmt":"2026-04-07T17:18:43","slug":"heap-autocapture","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/heap-autocapture\/","title":{"rendered":"Heap Autocapture: An In-Depth Review + A Better Alternative"},"content":{"rendered":"<p>Do you sometimes forget to tag critical events needed for your <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analysis<\/a>? If so, you may enjoy the idea behind Heap Autocapture and how it records user interactions by default.<\/p>\n<p>In this article, we examine the Heap&#8217;s Autocapture feature to help you understand its strengths and weaknesses. We also present a superior alternative for better insights and more comprehensive data application.<\/p>\n<h2 id=\"b0u2b\">TL;DR<\/h2>\n<ul>\n<li>Heap Autocapture is a tool for automatically collecting event data from your website.<\/li>\n<li>It captures everything from page views to <a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">clicks<\/a>, text changes, form submissions, and session start times.<\/li>\n<li>Heap also <a href=\"https:\/\/userpilot.com\/blog\/auto-capture-vs-manual-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">automatically records<\/a> other data associated with each user, session, and event to help its users further enrich their data.<\/li>\n<li>You can start using Heap\u2019s Autocapture by adding the provided code snippet to your website header. Note, however, that for your auto-captured data to be useful, you need to label it.<\/li>\n<li>You can use Heap&#8217;s auto-captured event data for <a href=\"https:\/\/userpilot.com\/blog\/funnel-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel analysis<\/a>, to make sense of <a href=\"https:\/\/userpilot.com\/blog\/user-behaviour-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a>, or even as part of your <a href=\"https:\/\/userpilot.com\/blog\/product-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segmentation<\/a> conditions.<\/li>\n<li>As an alternative, <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> auto-collects user data, such as <a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">meaningful clicks<\/a>, text inputs, and form submissions.<\/li>\n<li>Activate Userpilot Autocapture in the settings to begin. Once it begins collecting raw data, you&#8217;ll also need to label the data to make it useful.<\/li>\n<li>You can use these labeled events for user segmentation, funnel analytics, <a href=\"https:\/\/userpilot.com\/blog\/user-path-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">path analysis<\/a>, survey targeting, and more.<\/li>\n<li>Userpilot is, therefore, a more rounded product. It supports more event-filtering options, is priced more fairly, and provides data that can be immediately acted on. <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo now<\/a> to learn more.<\/li>\n<\/ul>\n<h2 id=\"20n16\">What is Heap Autocapture?<\/h2>\n<p><strong>Heap Autocapture<\/strong> is a feature within <a href=\"https:\/\/userpilot.com\/blog\/heap-analytics\/\">Heap Analytics<\/a> that automatically tracks all user interactions on your website, web, or mobile app without requiring manual event tagging.<\/p>\n<p>This way, Heap Autocapture reduces the work involved in <a href=\"https:\/\/userpilot.com\/blog\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics<\/a> without compromising data quality.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture_d4d0afd4837b2812166824b85d6693e1_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/heap-autocapture_d4d0afd4837b2812166824b85d6693e1_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture_d4d0afd4837b2812166824b85d6693e1_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/heap-autocapture_d4d0afd4837b2812166824b85d6693e1_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture_d4d0afd4837b2812166824b85d6693e1_800.jpg\" alt=\"Heap Autocapture\" \/><\/picture><figcaption>Heap Autocapture.<\/figcaption><\/figure>\n<h2 id=\"53rof\">What types of events does Heap Autocapture?<\/h2>\n<p>Heap Autocapture records the following interactions:<\/p>\n<ul>\n<li><strong>View page<\/strong>: A record of the site path\/page visited by a user and when.<\/li>\n<li><strong>Click on<\/strong>: A <a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">click, touch gesture, or other click-equivalent<\/a> interactions such as pressing the &lt;space&gt; or &lt;enter&gt; keys on an element.<\/li>\n<li><strong>Change on<\/strong>: Heap records a change event when a user modifies the value of an &lt;input&gt;, &lt;textarea&gt;, or &lt;select&gt; element.<\/li>\n<li><strong>Submit on<\/strong>: A submit event is recorded when a user clicks the form submission button or presses enter while editing a field.<\/li>\n<li><strong>Start Session<\/strong>: A record of when a user begins a new period of activity on an app. Note that a session ends after 30 minutes of inactivity from the user.<\/li>\n<\/ul>\n<h2 id=\"dkoo\">Heap properties enrich autocaptured data.uto-acaptured events?<\/h2>\n<p>The short answer is yes. In addition to the automatically captured event information, Heap stores other information, known as <em>properties, <\/em>to enrich your data.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-properties_2e6655f372ed3cc7dbb1ef80be1b27c0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/heap-properties_2e6655f372ed3cc7dbb1ef80be1b27c0_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-properties_2e6655f372ed3cc7dbb1ef80be1b27c0_800.png 1x, https:\/\/images.storychief.com\/account_6827\/heap-properties_2e6655f372ed3cc7dbb1ef80be1b27c0_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-properties_2e6655f372ed3cc7dbb1ef80be1b27c0_800.png\" alt=\"heap autocapture properties\" \/><\/picture><figcaption>Heap properties enrich auto-captured data.<\/figcaption><\/figure>\n<p>There are three main categories of Heap property data:<\/p>\n<ul>\n<li><strong>User properties<\/strong>: These are bits of data\/information associated with each <a href=\"https:\/\/userpilot.com\/blog\/active-user\/\" target=\"_blank\" rel=\"noopener noreferrer\">unique user<\/a>. It includes a user ID, timestamp, location, etc. If configured to identify users, Heap will also capture the user&#8217;s email and username.<\/li>\n<li><strong>Session properties<\/strong>: These are bits of data associated with a user&#8217;s time on your app or website. It includes a session ID, user ID, timestamp, operating system, device type, location, etc.<\/li>\n<li><strong>Event properties<\/strong>: In addition to regular event details, event properties also hold extra bits of data associated with events. They include the event type, timestamp, session ID, event ID, and target text.<\/li>\n<\/ul>\n<p>Note that you can also configure Heap to capture other custom properties for specific platforms and devices (e.g. web browsers, Android\/iOS devices, etc.).<\/p>\n<h2 id=\"1s6kg\">How to set up event tracking in Heap<\/h2>\n<p>Setting up automatic event tracking in Heap is fairly straightforward. After creating a Heap account, you&#8217;ll receive a unique tracking code snippet.<\/p>\n<p>Install Heap by adding that code to the &lt;head&gt; section of every page on your web app. For mobile apps (Android or iOS), you&#8217;ll need the Heap SDK.<\/p>\n<p>Heap&#8217;s Autocapture feature is automatically triggered upon installation, with no further manual setup required.<\/p>\n<p>You can find the <a href=\"https:\/\/userpilot.com\/blog\/event-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">event data<\/a> it captures on the Explore raw events page in the Event visualizer.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture-raw-data_d5bb8b45b649c4f86cc506090757366c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/heap-autocapture-raw-data_d5bb8b45b649c4f86cc506090757366c_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture-raw-data_d5bb8b45b649c4f86cc506090757366c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/heap-autocapture-raw-data_d5bb8b45b649c4f86cc506090757366c_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture-raw-data_d5bb8b45b649c4f86cc506090757366c_800.jpg\" alt=\"heap autocapture raw data\" \/><\/picture><figcaption>Heap&#8217;s automatically captured raw event data.<\/figcaption><\/figure>\n<p>To make your raw event data useful, add a label by clicking the &#8216;Label&#8217; button beside the event. You can also take advantage of Heap&#8217;s Event Visualizer to apply labels to raw events without modifying the underlying data set.<\/p>\n<p>In addition to automatically capturing events, Heap also enables you to set up custom events using APIs. You can then combine these with auto-captured events for more comprehensive data.<\/p>\n<p>Custom events come in handy in a variety of situations. A critical use case is for events that aren&#8217;t automatically captured (such as a pageview). It can also be used to capture server-side events or attach custom properties from your internal database to your events.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture-custom-events_3ccfe8dd1b69ced0b466adaebf0843c5_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture-custom-events_3ccfe8dd1b69ced0b466adaebf0843c5_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture-custom-events_3ccfe8dd1b69ced0b466adaebf0843c5_800.png\" alt=\"heap autocapture custom data\" \/><\/picture><figcaption>View custom events in the Custom tab.<\/figcaption><\/figure>\n<p>Note that you can block Heap from auto-capturing data from specific domains, subdomains, or pages if they contain sensitive internal data. Do that by navigating to &#8216;Account&#8217; &gt; &#8216;Manage&#8217; &gt; &#8216;Privacy &amp; Security.&#8217;<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture-events_45d4fbae5f84837ad7d4a38c50e39d6b_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/heap-autocapture-events_45d4fbae5f84837ad7d4a38c50e39d6b_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture-events_45d4fbae5f84837ad7d4a38c50e39d6b_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/heap-autocapture-events_45d4fbae5f84837ad7d4a38c50e39d6b_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture-events_45d4fbae5f84837ad7d4a38c50e39d6b_800.jpg\" alt=\"heap autocapture privacy settings\" \/><\/picture><figcaption>Control Heap data capture in Privacy settings.<\/figcaption><\/figure>\n<p>You can also block Heap from automatically capturing all HTML attributes or some specific ones if they contain sensitive information.<\/p>\n<h2 id=\"d4hpt\">How can you analyze auto-captured events in Heap?<\/h2>\n<p>You can use Heap\u2019s auto-collected data just like any custom event data.<\/p>\n<p>Some potential use cases include:<\/p>\n<ul>\n<li><strong>Session recordings<\/strong>: Heap even enables you to link captured events to session recordings to help you <a href=\"https:\/\/userpilot.com\/blog\/user-behaviour-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">understand why users take certain actions<\/a>.<\/li>\n<li><strong>User segmentation<\/strong>: <a href=\"https:\/\/userpilot.com\/blog\/product-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Segment users<\/a> based on their in-app behaviors and attributes to help personalize user experiences for each group.<\/li>\n<li><strong>Cohort analysis<\/strong>: <a href=\"https:\/\/userpilot.com\/blog\/event-tracking-tool\/\" target=\"_blank\" rel=\"noopener noreferrer\">Track event data<\/a> to see how different user segments interact with your product and spot behavioral patterns among them.<\/li>\n<li><strong>Funnel analysis<\/strong>: You can use the auto-captured event data to track the different stages of the user journey. Visualize the events in the funnel and identify <a href=\"https:\/\/userpilot.com\/blog\/drop-off-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">drop-off points<\/a>, so you can refine these steps and improve the user experience.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture-ds_d59d962ed8d5c534355f18ef95e89636_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/heap-autocapture-ds_d59d962ed8d5c534355f18ef95e89636_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture-ds_d59d962ed8d5c534355f18ef95e89636_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/heap-autocapture-ds_d59d962ed8d5c534355f18ef95e89636_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-autocapture-ds_d59d962ed8d5c534355f18ef95e89636_800.jpg\" alt=\"heap funnel analysis\" \/><\/picture><figcaption>Conduct funnel analysis with auto-captured data.<\/figcaption><\/figure>\n<h2 id=\"pavk\">Heap Autocapture pricing<\/h2>\n<p>Heap isn&#8217;t very transparent with its pricing. Users need to contact sales for price estimates.<\/p>\n<p>However, Heap Autocapture is available for use in all four of its plans:<\/p>\n<ul>\n<li><strong>Free<\/strong>: Provides access to core analytics charts, user guide integrations, and up to 6 months of historical data at no cost &#8211; for up to 10,000 monthly sessions.<\/li>\n<li><strong>Growth<\/strong>: Designed for startups looking to scale, the Growth plan provides access to unlimited reports, chart customization, and up to 12 months of historical data.<\/li>\n<li><strong>Pro<\/strong>: Includes extra analytics features like account analytics, report alerts, and optional add-ons.<\/li>\n<li><strong>Premier<\/strong>: Designed for larger teams, the Premier plan supports <a href=\"https:\/\/userpilot.com\/blog\/behavioral-targeting\/\" target=\"_blank\" rel=\"noopener noreferrer\">behavioral targeting<\/a>, a dedicated success manager, data warehouse integrations, etc.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-pricing_c38cc7becf0ad9a3bb54d31ff4634537_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/heap-pricing_c38cc7becf0ad9a3bb54d31ff4634537_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-pricing_c38cc7becf0ad9a3bb54d31ff4634537_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/heap-pricing_c38cc7becf0ad9a3bb54d31ff4634537_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/heap-pricing_c38cc7becf0ad9a3bb54d31ff4634537_800.jpg\" alt=\"heap pricing plans\" \/><\/picture><figcaption>Heap pricing.<\/figcaption><\/figure>\n<h2 id=\"43n01\">Userpilot &#8211; a better alternative to Heap Autocapture<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>, an all-in-one platform for product teams, also provides an auto-capture feature.<\/p>\n<p>Userpilot&#8217;s Autocapture feature automatically tracks various user interactions, providing you with historical data for otherwise untagged events.<\/p>\n<p>It records three main event types:<\/p>\n<ul>\n<li><strong>Meaningful clicks<\/strong>: These are <a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">clicks <\/a>on elements that initiate an action or a visible response. This includes clicks on buttons, links, and other interactive components.<\/li>\n<li><strong>Text input<\/strong>: These record modifications to text fields or input areas, with the event tied to the form input name.<\/li>\n<li><strong>Form submissions<\/strong>: This type of event is captured when a user completes a form (e.g. <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-form\/\" target=\"_blank\" rel=\"noopener noreferrer\">feedback form<\/a>, sign-up form, etc.).<\/li>\n<\/ul>\n<h2 id=\"67ngb\">How does Userpilot Autocapture work?<\/h2>\n<p>Once installed, Userpilot will begin capturing user interactions and store this data under the &#8216;Raw events&#8217; tab in the Events section.<\/p>\n<p>In its raw form, though, auto-captured data is highly limited. &#8220;Raw events&#8221; in Userpilot only contain the event name, interaction type, occurrence count, and last occurred date.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/raw-events_b0cea54ad4eb0424161df93998c5e201_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/raw-events_b0cea54ad4eb0424161df93998c5e201_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/raw-events_b0cea54ad4eb0424161df93998c5e201_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/raw-events_b0cea54ad4eb0424161df93998c5e201_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/raw-events_b0cea54ad4eb0424161df93998c5e201_800.jpg\" alt=\"userpilot raw events tab\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot <\/a>raw events tab.<\/figcaption><\/figure>\n<p>To get more out of the data, you need to label these events.<\/p>\n<p>You&#8217;ll now be able to set your desired event settings. This is where you give your event a name, description, and category and customize its CSS selectors, domainpath, etc.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/events-labeled-events-1_ff788b6a6c249f73675a44e6ee89bd7b_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/events-labeled-events-1_ff788b6a6c249f73675a44e6ee89bd7b_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/events-labeled-events-1_ff788b6a6c249f73675a44e6ee89bd7b_800.png\" alt=\"userpilot event labeling center\" \/><\/picture><figcaption>Label raw data to get more out of it.<\/figcaption><\/figure>\n<p>Labeled events can be used for segmentation and reporting purposes. You can also use labeled events for event-based triggering.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-segmentation_9994104e32c72790a23c6f19cd2a746c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-segmentation_9994104e32c72790a23c6f19cd2a746c_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-segmentation_9994104e32c72790a23c6f19cd2a746c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-segmentation_9994104e32c72790a23c6f19cd2a746c_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-segmentation_9994104e32c72790a23c6f19cd2a746c_800.jpg\" alt=\"Userpilot segmentation\" \/><\/picture><figcaption>Use labeled event data to create user segments.<\/figcaption><\/figure>\n<h3 id=\"favdt\">Userpilot analytics features that complement Autocapture<\/h3>\n<p>Userpilot&#8217;s Autocapture feature perfectly complements its other existing features. Here is how they work hand in hand to make <a href=\"https:\/\/userpilot.com\/blog\/user-analysis\/\">user analysis<\/a> easier:<\/p>\n<ul>\n<li><strong>User segmentation<\/strong>: Auto-captured event data provide another layer of user behavior information and can be used for <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">behavioral user segments<\/a>. You can then personalize your marketing and product efforts for each group.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-segmentation_b5f9c95740b8124f7cfdbcd3861316c1_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/user-segmentation_b5f9c95740b8124f7cfdbcd3861316c1_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-segmentation_b5f9c95740b8124f7cfdbcd3861316c1_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/user-segmentation_b5f9c95740b8124f7cfdbcd3861316c1_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-segmentation_b5f9c95740b8124f7cfdbcd3861316c1_800.jpg\" alt=\"userpilot user segmentation\" \/><\/picture><figcaption>Segment users with event data in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/funnel-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Funnel analytics<\/a><\/strong>: Just like in Heap, with Userpilot you can create a funnel using a series of auto-captured events. Tracking events across the funnel helps identify <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction points <\/a>that need attention and optimize them to improve the user experience.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/funnel-analysis-userpilot_fc1ae8efa43109143606e3f58b228c9b_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot_fc1ae8efa43109143606e3f58b228c9b_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/funnel-analysis-userpilot_fc1ae8efa43109143606e3f58b228c9b_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot_fc1ae8efa43109143606e3f58b228c9b_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/funnel-analysis-userpilot_fc1ae8efa43109143606e3f58b228c9b_800.jpg\" alt=\"userpilot funnel analysis\" \/><\/picture><figcaption>Conduct funnel analysis in Userpilot.<\/figcaption><\/figure>\n<ul>\n<li><strong>Paths<\/strong>: <a href=\"https:\/\/userpilot.com\/blog\/userpilot-paths\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot paths<\/a> allow product and customer success teams to map out all the user actions before or after an event. This could be used to identify happy paths that your power users take, or the opposite, you can track all the events leading up to the churn.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/new-signups-path-report_90ae193c2c80a94a82223432043305e6_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/new-signups-path-report_90ae193c2c80a94a82223432043305e6_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/new-signups-path-report_90ae193c2c80a94a82223432043305e6_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/new-signups-path-report_90ae193c2c80a94a82223432043305e6_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/new-signups-path-report_90ae193c2c80a94a82223432043305e6_800.jpg\" alt=\"userpilot path analysis\" \/><\/picture><figcaption>Analyze user paths with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/cohort-retention-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retention cohorts<\/a><\/strong>: Create user cohorts based on their product usage data and track which features are popular across different cohorts.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/creating-retention-reports_ecb7308dac6d4a99349fa2242b5f8d07.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/creating-retention-reports_ecb7308dac6d4a99349fa2242b5f8d07.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/creating-retention-reports_ecb7308dac6d4a99349fa2242b5f8d07.gif\" alt=\"userpilot cohort reports\" \/><\/picture><figcaption>Generate cohort retention reports with event data.<\/figcaption><\/figure>\n<ul>\n<li><strong>Analytics dashboards<\/strong>: An <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics dashboard<\/a> displays important metrics for your product, campaigns, and business. Your labeled events can help you filter your data for your preferred metrics.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-analytics-dashboard_24aaa2e268cd25266b3f8fee1f7b09bb_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-analytics-dashboard_24aaa2e268cd25266b3f8fee1f7b09bb_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-analytics-dashboard_24aaa2e268cd25266b3f8fee1f7b09bb_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-analytics-dashboard_24aaa2e268cd25266b3f8fee1f7b09bb_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-analytics-dashboard_24aaa2e268cd25266b3f8fee1f7b09bb_800.jpg\" alt=\"userpilot analytics dashboard\" \/><\/picture><figcaption>Track key metrics with auto-captured data.<\/figcaption><\/figure>\n<ul>\n<li><strong>Surveys<\/strong>: Use auto-captured event data when targeting user segments with your survey. For example, after releasing a new feature, you can use this data to identify users who have interacted with it and reach them with your <a href=\"https:\/\/userpilot.com\/blog\/user-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">user survey<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/feature-research-survey_84f94238f1429ab72b55751d952992c2_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/feature-research-survey_84f94238f1429ab72b55751d952992c2_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/feature-research-survey_84f94238f1429ab72b55751d952992c2_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/feature-research-survey_84f94238f1429ab72b55751d952992c2_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/feature-research-survey_84f94238f1429ab72b55751d952992c2_800.jpg\" alt=\"feature research survey\" \/><\/picture><figcaption>Conduct targeted feature surveys with auto-captured event data.<\/figcaption><\/figure>\n<h3 id=\"efn13\">Userpilot Autocapture pricing<\/h3>\n<p>Userpilot offers three pricing categories &#8211; <strong>Starter<\/strong> (costs $299\/month with annual billing), <strong>Growth<\/strong> and <strong>Enterprise<\/strong> (custom pricing).<\/p>\n<p>However, Userpilot Autocapture is only available on the Growth and Enterprise plans.<\/p>\n<figure id=\"attachment_397164\" aria-describedby=\"caption-attachment-397164\" style=\"width: 2344px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\"><img decoding=\"async\" class=\"wp-image-397164 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\" alt=\"Userpilot pricing\" width=\"2344\" height=\"2246\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png 2344w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-450x431.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-1024x981.png 1024w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/a><figcaption id=\"caption-attachment-397164\" class=\"wp-caption-text\"><a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">Userpilot pricing plans breakdown<\/a>.<\/figcaption><\/figure>\n<h2 id=\"5t87s\">Why choose Userpilot over Heap Autocapture?<\/h2>\n<p>Heap Autocapture is certainly a solid tool in its own right. However, there are a few reasons why you might opt for Userpilot Autocapture instead.<\/p>\n<ul>\n<li>For starters, Userpilot Autocapture is more intuitive than Heap. Unlike Userpilot, which stores labeled and raw events separately, Heap bundles them, making it harder to sort. Userpilot events are also easier to filter by interaction types, CSS selectors, and page, while Heap limits its filters to page OR interaction.<\/li>\n<li>Userpilot is an all-in-one solution with three product layers &#8211; product analytics, user engagement, and user feedback. As a result, you can act on the data from auto-captured events and create data-driven in-app experiences to enhance user satisfaction.<\/li>\n<li>Userpilot is also <a href=\"https:\/\/userpilot.com\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">priced more fairly<\/a>. Whereas Heap is priced by events (which can be unpredictable and expensive), Userpilot is priced by the number of <a href=\"https:\/\/userpilot.com\/blog\/dau-wau-mau\/\" target=\"_blank\" rel=\"noopener noreferrer\">monthly active users (MAUs)<\/a>.<\/li>\n<li>Finally, Userpilot is designed primarily for B2B companies, unlike Heap, which is designed for B2B AND e-commerce companies. An example of this distinction is found in data filtering. Userpilot allows you to filter your data by users AND companies (not users alone), accounting for multiple <a href=\"https:\/\/userpilot.com\/blog\/user-persona-template-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">user personas<\/a> within a company.<\/li>\n<\/ul>\n<h2 id=\"8ffup\">Conclusion<\/h2>\n<p>Auto-captured events are an excellent addition to the product analytics toolkit. Whether your goal is to analyze historical data or segment users, Heap Autocapture is more than capable.<\/p>\n<p>However, if you need more out of your data, Userpilot is an excellent alternative. <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo today<\/a> to learn how you can take advantage of Userpilot&#8217;s different features to improve your product experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Heap Autocapture offers easy data collection for product analysis. However, Userpilot offers a more comprehensive solution. We explore both in this article.<\/p>\n","protected":false},"author":24,"featured_media":232146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[6907,6904,6122,346,52,6164,1604,5574],"class_list":["post-232145","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-auto-capture","tag-autocapture","tag-heap-alternatives","tag-product-analytics","tag-product-experience","tag-product-insights","tag-user-insights","tag-user-interactions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Heap Autocapture: An In-Depth Review + A Better Alternative<\/title>\n<meta name=\"description\" content=\"Heap Autocapture offers easy data collection for product analysis. 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