{"id":239312,"date":"2024-09-12T13:24:59","date_gmt":"2024-09-12T13:24:59","guid":{"rendered":"https:\/\/userpilot.com\/blog\/dealfront-case-study\/"},"modified":"2026-04-07T19:28:21","modified_gmt":"2026-04-07T19:28:21","slug":"dealfront-case-study","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/dealfront-case-study\/","title":{"rendered":"How Dealfront Improved Data Accuracy With Userpilot Surveys"},"content":{"rendered":"<p><a href=\"https:\/\/www.dealfront.com\" target=\"_blank\" rel=\"noopener noreferrer\">Dealfront<\/a> is a platform designed to enhance sales and marketing efforts by providing teams with reliable and compliant B2B data.<\/p>\n<p>The company adopted <a href=\"https:\/\/userpilot.com\/product\/user-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot as a feedback platform<\/a> to enable stakeholders to report issues with data accuracy.<\/p>\n<p>How successful was it? We asked Simone Schiavo, the Senior Growth Manager at Leedfeeder, to find out.<\/p>\n<p>Here\u2019s what he had to say!<\/p>\n<h2 id=\"1abnh\">TL;DR<\/h2>\n<ul>\n<li><strong>Challenge<\/strong>: Dealfront is a B2B platform offering a database of company details, helping sales and <a href=\"https:\/\/userpilot.com\/blog\/b2b-marketing-team-structure\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing teams <\/a>identify and target prospects. Maintaining accurate data is crucial for customer satisfaction and the company needed a way for users to report inaccurate data.<\/li>\n<li><strong>Solution<\/strong>: To address data accuracy challenges without diverting engineering resources, Dealfront integrated Userpilot\u2019s feedback widget. They added a \u2018Report data issue\u2019 icon to their <a href=\"https:\/\/userpilot.com\/blog\/product-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard<\/a>, triggering a survey that allows users to report inaccuracies. The data team then verifies and corrects the feedback, ensuring data reliability.<\/li>\n<li><strong>Results<\/strong>: This solution proved effective, with 163 users clicking the survey icon and 70 submitting responses in 180 days. By using a third-party tool, Dealfront saved time and resources, avoiding the need for dedicated engineering efforts to build a <a href=\"https:\/\/userpilot.com\/blog\/build-vs-buy-user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">custom solution<\/a>.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> facilitates feedback collection through targeted surveys and a feedback widget. Surveys can be localized, triggered at specific times, or based on user actions, and you can monitor and analyze responses in real-time for immediate action. <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo<\/a> to learn more!<\/li>\n<\/ul>\n<h2 id=\"60o28\">Challenge: Maintaining data accuracy in a dynamic B2B market<\/h2>\n<p>Dealfront is a B2B platform whose main feature is a huge database of company details. This data enables sales and <a href=\"https:\/\/userpilot.com\/blog\/how-to-build-saas-product-marketing-team\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing teams<\/a> to find the right prospects and target them with personalized campaigns.<\/p>\n<p>The company was born from a merger between Echobot and Leedfeeder, the latter of which enables businesses to turn website visitors into <a href=\"https:\/\/userpilot.com\/blog\/saas-lead-generation-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">leads<\/a>.<\/p>\n<p>The key to Dealfront\u2019s <a href=\"https:\/\/userpilot.com\/blog\/successful-good-product-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">success <\/a>is the accuracy of its data. However, given the dynamic nature of the European B2B space, keeping all the data up-to-date can be challenging.<\/p>\n<p>To address this challenge, the company needed a tool that would enable internal and external users to report inaccurate data. However, they didn\u2019t want to divert any precious engineering resources away from their key job, which is building an outstanding product. So, they looked for a third-party solution.<\/p>\n<blockquote><p><em>Basically, our challenge was that we have a product that sometimes is showing not the correct data. And we want to have a way for users, both internal users and external users, to actually signal to us that this data was not right.<br \/>\n&#8211; <\/em>Simone Schiavo, Senior Growth Manager at Leedfeeder<\/p><\/blockquote>\n<h2 id=\"29ebh\">Solution: Implementing Userpilot&#8217;s feedback widget for accurate data reporting<\/h2>\n<p>Userpilot\u2019s feedback widget was the ideal solution to Dealfront\u2019s problem.<\/p>\n<p>The team added the \u2018Report data issue\u2019 icon to their <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">dashboard<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_b03ad4b6900bcf0de4ac1ed8bd450058_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_b03ad4b6900bcf0de4ac1ed8bd450058_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_b03ad4b6900bcf0de4ac1ed8bd450058_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_b03ad4b6900bcf0de4ac1ed8bd450058_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_b03ad4b6900bcf0de4ac1ed8bd450058_800.png\" alt=\"Button triggering the in-app survey from Dealfront\u2019s dashboard\" \/><\/picture><figcaption>Button triggering the in-app survey from Dealfront\u2019s dashboard.<\/figcaption><\/figure>\n<p>Clicking the icon triggers an <a href=\"https:\/\/userpilot.com\/blog\/build-in-app-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app survey<\/a>, which consists of 2 questions.<\/p>\n<p>The closed-ended question enables the user to point out what kind of data on the page is inaccurate, like the company name or contact details.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_a2d00a67ef0f576b499a28fdc841ad6d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_a2d00a67ef0f576b499a28fdc841ad6d_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_a2d00a67ef0f576b499a28fdc841ad6d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_a2d00a67ef0f576b499a28fdc841ad6d_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_a2d00a67ef0f576b499a28fdc841ad6d_800.png\" alt=\"Dealfront in-app survey\" \/><\/picture><figcaption>Dealfront in-app survey.<\/figcaption><\/figure>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/how-to-analyze-open-ended-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">open-ended follow-up question <\/a>allows them to provide additional details about the inaccuracy.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_c88cf70bd087b82ac58f664f8b4dd88d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_c88cf70bd087b82ac58f664f8b4dd88d_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_c88cf70bd087b82ac58f664f8b4dd88d_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_c88cf70bd087b82ac58f664f8b4dd88d_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_c88cf70bd087b82ac58f664f8b4dd88d_800.png\" alt=\"Dealfront feedback widget\" \/><\/picture><figcaption>The open-ended question in the survey.<\/figcaption><\/figure>\n<p>Once the user submits the survey response, the product team gets alerted via <a href=\"https:\/\/userpilot.com\/blog\/slack-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">Slack<\/a>. They share the feedback with the data team, who verify whether the feedback is correct. If it is, they correct the data.<\/p>\n<h2 id=\"1vs5b\">Results: Improved data accuracy and resource efficiency<\/h2>\n<p>This simple solution has proved to be successful.<\/p>\n<p>In the last 180 days, 163 users clicked on the survey, and 70 of them submitted their responses. This has helped them improve the accuracy of the data.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_6f06b0483bf9b6e7c8126c51eb71003b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_6f06b0483bf9b6e7c8126c51eb71003b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_6f06b0483bf9b6e7c8126c51eb71003b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_6f06b0483bf9b6e7c8126c51eb71003b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/image_6f06b0483bf9b6e7c8126c51eb71003b_800.png\" alt=\"Dealfront survey performance analytics\" \/><\/picture><figcaption>Dealfront <a href=\"https:\/\/userpilot.com\/blog\/survey-analytics\/\">survey performance analytics<\/a>.<\/figcaption><\/figure>\n<p>There\u2019s more:<\/p>\n<p>By implementing the <a href=\"https:\/\/userpilot.com\/blog\/build-in-app-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app survey <\/a>from a 3rd-party tool, Dealfront saved time and resources that would have otherwise been spent building a custom solution.<\/p>\n<blockquote><p><em>This allowed us to save time because the other way, we needed to have dedicated engineering resources to build it on our own.<br \/>\n&#8211; <\/em>Simone Schiavo, Senior Growth Manager at Leedfeeder<\/p><\/blockquote>\n<h2 id=\"3s3gu\">How to leverage Userpilot for collecting customer feedback?<\/h2>\n<p>Are you in a similar situation as Dealfront? If so, let\u2019s see how Userpilot can help.<\/p>\n<p>Userpilot allows you to <a href=\"https:\/\/userpilot.com\/blog\/collect-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect feedback<\/a> in two ways:<\/p>\n<ul>\n<li>Actively, via targeted surveys.<\/li>\n<li>Passively, via the feedback widget, which you can embed in your UI or <a href=\"https:\/\/userpilot.com\/blog\/in-app-resource-center\/\" target=\"_blank\" rel=\"noopener noreferrer\">resource center<\/a>.<\/li>\n<\/ul>\n<p>Userpilot offers a <a href=\"https:\/\/userpilot.com\/blog\/user-persona-survey-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey template<\/a> library. The templates include all the industry-standard surveys, like <a href=\"https:\/\/userpilot.com\/blog\/nps-survey-best-practices-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS<\/a>, CSAT, PMF, CES, and more. So you don\u2019t have to create them from scratch: just pick the template and customize it in the WYSIWYG editor without writing a line of code.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/survey-templates-all-dealfront_acc9d8ba78bd591c92fdafcd98876ff9.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/survey-templates-all-dealfront_acc9d8ba78bd591c92fdafcd98876ff9.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/survey-templates-all-dealfront_acc9d8ba78bd591c92fdafcd98876ff9.gif\" alt=\"Userpilot survey template library\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> survey template library.<\/figcaption><\/figure>\n<p>Thanks to the <a href=\"https:\/\/userpilot.com\/blog\/content-localization\/\" target=\"_blank\" rel=\"noopener noreferrer\">localization <\/a>feature, you can <a href=\"https:\/\/userpilot.com\/blog\/survey-translation\/\" target=\"_blank\" rel=\"noopener noreferrer\">translate your surveys<\/a> into multiple languages. Offering surveys in users\u2019 native language makes them more inclusive, increases response rates, and allows you to gather more in-depth feedback.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/localization-dealfront_efa0cc54e1a117cca6e483af215882df_800.png 1x, https:\/\/images.storychief.com\/account_6827\/localization-dealfront_efa0cc54e1a117cca6e483af215882df_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/localization-dealfront_efa0cc54e1a117cca6e483af215882df_800.png 1x, https:\/\/images.storychief.com\/account_6827\/localization-dealfront_efa0cc54e1a117cca6e483af215882df_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/localization-dealfront_efa0cc54e1a117cca6e483af215882df_800.png\" alt=\"Survey localization in Userpilot\" \/><\/picture><figcaption>Survey localization in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p>Userpilot allows you to trigger the surveys at a specific time. That\u2019s useful when you want to <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect feedback<\/a> regularly.<\/p>\n<p>There\u2019s also event-based triggering for gathering contextual feedback. For example, you can trigger a <a href=\"https:\/\/userpilot.com\/blog\/customer-effort-score-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">CES survey<\/a> immediately after a user completes a task or a<a href=\"https:\/\/userpilot.com\/blog\/b2b-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\"> CSAT survey<\/a> after an interaction with your customer support agent.<\/p>\n<p>It goes without saying that you don\u2019t have to send the surveys to all your users at once. Userpilot offers advanced segmentation features, so you can target very specific <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-versus-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user cohorts<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/audience-settings-dealfront_e2a982db48e7db58f9d6bf792c1d7a72_800.png 1x, https:\/\/images.storychief.com\/account_6827\/audience-settings-dealfront_e2a982db48e7db58f9d6bf792c1d7a72_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/audience-settings-dealfront_e2a982db48e7db58f9d6bf792c1d7a72_800.png 1x, https:\/\/images.storychief.com\/account_6827\/audience-settings-dealfront_e2a982db48e7db58f9d6bf792c1d7a72_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/audience-settings-dealfront_e2a982db48e7db58f9d6bf792c1d7a72_800.png\" alt=\"Survey audience settings\" \/><\/picture><figcaption>Survey audience settings in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p>Once users start submitting their responses, you can monitor and analyze them in <a href=\"https:\/\/userpilot.com\/blog\/real-time-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">real-time<\/a> from the analytics dashboard. This allows you to keep your<a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-loop\/\" target=\"_blank\" rel=\"noopener noreferrer\"> feedback loops<\/a> tight and respond to urgent user requests quickly.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/survey-analytics-dealfront_c1e3c4aaa0a36c14aed74491b8efa2a3_800.png 1x, https:\/\/images.storychief.com\/account_6827\/survey-analytics-dealfront_c1e3c4aaa0a36c14aed74491b8efa2a3_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/survey-analytics-dealfront_c1e3c4aaa0a36c14aed74491b8efa2a3_800.png 1x, https:\/\/images.storychief.com\/account_6827\/survey-analytics-dealfront_c1e3c4aaa0a36c14aed74491b8efa2a3_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/survey-analytics-dealfront_c1e3c4aaa0a36c14aed74491b8efa2a3_800.png\" alt=\"Survey analytics in Userpilot\" \/><\/picture><figcaption>Survey analytics in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"4nktp\">Conclusion<\/h2>\n<p>Dealfront realized how cost-ineffective it is to build an in-house tool.<\/p>\n<p>By adopting Userpilot as their feedback solution, they managed to improve the accuracy of their data while keeping their engineering resources focused on what matters most.<\/p>\n<p>If you\u2019re looking for an intuitive code-free feedback tool,<a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\"> book a Userpilot demo <\/a>and learn how we can help!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dealfront is a platform designed to enhance sales and marketing efforts by providing teams with reliable and compliant B2B data. The company adopted Userpilot as a feedback platform to enable stakeholders to report issues with data accuracy. How successful was it?  We\u2019ve asked Simone Schiavo, the Senior Growth Manager at Leedfeeder, to find out.<\/p>\n","protected":false},"author":56,"featured_media":239314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[107],"tags":[1668,609,225,6112],"class_list":["post-239312","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-customer-surveys","tag-in-app-feedback","tag-in-app-survey","tag-open-ended-questions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Dealfront Improved Data Accuracy With Userpilot Surveys<\/title>\n<meta name=\"description\" content=\"Learn how Dealfront uses Userpilot&#039;s feedback capabilities to enhance the accuracy of its 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