{"id":244400,"date":"2024-09-30T11:25:02","date_gmt":"2024-09-30T11:25:02","guid":{"rendered":"https:\/\/userpilot.com\/blog\/upselling-examples-saas\/"},"modified":"2026-04-01T13:19:18","modified_gmt":"2026-04-01T13:19:18","slug":"upselling-examples-saas","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/upselling-examples-saas\/","title":{"rendered":"12 Real-World Upselling Examples in SaaS for Inspiration"},"content":{"rendered":"<p>Upselling SaaS means driving more revenue and increasing the customer lifetime value through subscription upgrades and add-ons. When your product has a freemium version or a trial, upgrading free users or free trial users to paid accounts is also considered an upsell.<\/p>\n<p>When done well, upselling can help boost sales and, of course, <a href=\"https:\/\/userpilot.com\/solutions\/customer-retention\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer retention<\/a> as users continue to use your product.<\/p>\n<p>So, how do SaaS companies upsell? In this article, we&#8217;ll cover a list of real-world upselling examples and effective techniques to kick-start the user upgrade process.<\/p>\n<p><!-- Interactive Lead Gen for Upselling Examples in SaaS --><\/p>\n<div id=\"userpilot-lead-gen-container\">\n<div id=\"progress-bar-container\"><\/div>\n<\/div>\n<h2 id=\"3gac0\"><strong>Best upselling examples in SaaS for strategy inspiration<\/strong><\/h2>\n<p>You&#8217;ll find many SaaS business examples of how to upsell customers. But do all of them end in successful upselling? Short answer: no. So, here are the best 12 upselling examples that have proven effective for helping big organizations encourage customers to increase the average order value.<\/p>\n<h3 id=\"af245\"><strong>ClickUp drives upsell by gating high-value features<\/strong><\/h3>\n<p>ClickUp strategically lists premium features in the <a href=\"https:\/\/userpilot.com\/blog\/navigation-ux\/\" target=\"_blank\" rel=\"noopener noreferrer\">navigation menu<\/a>. When a user gets to a feature they can&#8217;t access (&#8220;Audit Logs&#8221;), ClickUp doesn\u2019t just block them. Instead, it uses this as an opportunity, telling the user, \u201cThat feature isn\u2019t available on your current plan.\u201d This immediately creates a sense of wanting what they can&#8217;t have.<\/p>\n<p>The upsell invitation features:<\/p>\n<ul>\n<li><strong>A list of the benefits<\/strong> of both the premium feature and the upgraded plan.<\/li>\n<li><strong>Clear CTAs<\/strong>, like the \u201cUpgrade to Enterprise&#8221; button, that encourage immediate action.<\/li>\n<li><strong>Alternate action options<\/strong>, like the &#8220;Contact Sales&#8221; button for users who might need more information or have a complex buying process.<\/li>\n<li><strong>Reduced risk <\/strong>with the \u201c100% money back guarantee\u201d, <a href=\"https:\/\/userpilot.com\/blog\/customer-confidence\/\" target=\"_blank\" rel=\"noopener noreferrer\">boosting user confidence<\/a> in the upsell.<\/li>\n<\/ul>\n<p>You can use such upsell ideas when your product offers <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">tiered pricing models<\/a> and there are additional features on higher-priced plans.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/clickup-upsell_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/clickup-upsell_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/clickup-upsell_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/clickup-upsell_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/clickup-upsell_683785e209acc337c852bb06717f0508_800.png\" alt=\"ClickUp upsell example\" \/><\/picture><figcaption>ClickUp: Gated features for boosting upsells.<\/figcaption><\/figure>\n<h3 id=\"e08hc\"><strong>Dropbox and its continuous reminders<\/strong><\/h3>\n<p>Dropbox takes a <a href=\"https:\/\/userpilot.com\/blog\/proactive-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">proactive approach<\/a> to upselling by consistently reminding customers about the benefits of upgrading their plans for additional space. This keeps the upgrade top-of-mind, ensuring users are aware of their options at all times.<\/p>\n<p>This upselling strategy features:<\/p>\n<ul>\n<li><strong>An engaging graphic<\/strong> to draw users\u2019 attention.<\/li>\n<li><strong>Focused CTA <\/strong>(\u201cTry it free\u201d) that\u2019s concise and straightforward.<\/li>\n<li><strong>Simplicity<\/strong>, with minimal words communicating the problem and solution.<\/li>\n<li><strong>Proactive engagement<\/strong>, addressing <a href=\"https:\/\/userpilot.com\/blog\/predict-customer-needs\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer&#8217;s evolving needs<\/a> before they feel constrained by the limitations of their current plans.<\/li>\n<\/ul>\n<p>This approach applies to products with usage-based limits or flows where you can anticipate friction points in the user experience.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/dropbox-upsell-reminders_683785e209acc337c852bb06717f0508_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/dropbox-upsell-reminders_683785e209acc337c852bb06717f0508_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/dropbox-upsell-reminders_683785e209acc337c852bb06717f0508_800.png\" alt=\"Dropbox upgrade reminders\" \/><\/picture><figcaption>Reminders keep the upsell top of mind.<\/figcaption><\/figure>\n<h3 id=\"b1k31\"><strong>Intercom creates a friction point to nudge the upgrade<\/strong><\/h3>\n<p>Intercom doesn&#8217;t restrict the use of its &#8220;series&#8221; feature. However, once users are in the message creation flow and go to publish the series, the set live options are locked behind the Pro plan \u2014 an intentional <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction point<\/a>.<\/p>\n<p>Here are the elements from Intercom\u2019s example that make such upselling techniques work:<\/p>\n<ul>\n<li><strong>Good timing, <\/strong>upselling once users have already experienced the <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product&#8217;s value<\/a> and have a strong reason to upgrade.<\/li>\n<li><strong>Sense of investment<\/strong>, since users have dedicated ample time to the feature by this point. This makes them more inclined to pay for access.<\/li>\n<\/ul>\n<p>This upsell process is effective if your pricing is feature-based, so creating an intentional friction in the flow for that feature makes sense.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/intercom-friction-point-nudge_683785e209acc337c852bb06717f0508_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/intercom-friction-point-nudge_683785e209acc337c852bb06717f0508_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/intercom-friction-point-nudge_683785e209acc337c852bb06717f0508_800.png\" alt=\"Intercom upsell example\" \/><\/picture><figcaption>Use friction points for upsell prompts.<\/figcaption><\/figure>\n<h3 id=\"e5kid\"><strong>Loom creates a sense of urgency to drive upsells<\/strong><\/h3>\n<p>Loom&#8217;s upsale or upsell prompt highlights the time-saving and quality-enhancing benefits of its AI features.<\/p>\n<p>Sounds pretty simple, so why does it convince customers? Here are the elements that make it work:<\/p>\n<ul>\n<li><strong>Time-bound discounted price <\/strong>of a valuable feature, <strong>creating urgency <\/strong>to act quickly by mentioning \u201cBuy before prices increase next month.\u201d<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/video-tutorials\/\" target=\"_blank\" rel=\"noopener noreferrer\">Video tutorial<\/a><\/strong> visually demonstrates the feature\u2019s value, increasing users\u2019 understanding of why they should upgrade.<\/li>\n<\/ul>\n<p>Increase sales with this technique by using it during <a href=\"https:\/\/userpilot.com\/blog\/saas-product-launch\/\" target=\"_blank\" rel=\"noopener noreferrer\">product launches<\/a> or promotional events to emphasize limited-time discounts on valuable features.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/loom-limited-discount-upsell_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/loom-limited-discount-upsell_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/loom-limited-discount-upsell_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/loom-limited-discount-upsell_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/loom-limited-discount-upsell_683785e209acc337c852bb06717f0508_800.png\" alt=\"Loom's upselling example\" \/><\/picture><figcaption>Urgency helps with upselling.<\/figcaption><\/figure>\n<h3 id=\"eq5jl\">Miro employs feature restriction to prompt upgrades<\/h3>\n<p>Miro tries to upsell customers by displaying a prompt right when users go to create a new board. The prompt explains how users have reached their plan&#8217;s limit. If they create a fourth board, their existing boards will become view-only.<\/p>\n<p>While this may seem to hinder the customer experience, it works because this upsell includes:<\/p>\n<ul>\n<li><strong>Fear of losing an important feature<\/strong> by highlighting the immediate negative consequences of a lower plan. This makes users more likely to upgrade to retain essential functionality.<\/li>\n<\/ul>\n<p>This technique is most effective when users are actively engaged in <a href=\"https:\/\/userpilot.com\/blog\/flow-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">critical flows<\/a> and approaching their plan limits.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/miro-feature-restriction-upsell_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/miro-feature-restriction-upsell_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/miro-feature-restriction-upsell_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/miro-feature-restriction-upsell_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/miro-feature-restriction-upsell_683785e209acc337c852bb06717f0508_800.png\" alt=\"Miro's upselling example\" \/><\/picture><figcaption>Restrict certain features to prompt upgrades.<\/figcaption><\/figure>\n<h3 id=\"5jd9n\">Pendo leverages customer data to trigger a relevant upsell<\/h3>\n<p>Pendo\u2019s upsell features an in-app pop-up introducing a relevant feature to users and asking them to either schedule a demo or be reminded of the feature later.<\/p>\n<p>Simple, but it works because it includes elements like:<\/p>\n<ul>\n<li><strong>Personalizing messaging <\/strong>based on <a href=\"https:\/\/userpilot.com\/blog\/end-user-behavior-monitoring\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/customer-data-integration\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer data<\/a>.<\/li>\n<li><strong>Triggering a demo offer<\/strong> only for features available in the Pulse and Ultimate plans. So, customers interested after the <a href=\"https:\/\/userpilot.com\/blog\/product-demos\/\" target=\"_blank\" rel=\"noopener noreferrer\">product demo<\/a> may consider upgrading, increasing the average order value.<\/li>\n<li><strong>Moving prospects down the <a href=\"https:\/\/userpilot.com\/blog\/saas-sales-process-stages\/\" target=\"_blank\" rel=\"noopener noreferrer\">sales process<\/a><\/strong> by connecting them with a salesperson rather than prompting an immediate upgrade. This lets customers experience the feature&#8217;s benefits, so they\u2019re more likely to upgrade.<\/li>\n<\/ul>\n<p>Try such upsell ideas on <a href=\"https:\/\/userpilot.com\/blog\/engaged-user\/\" target=\"_blank\" rel=\"noopener noreferrer\">engaged users<\/a> who frequently explore advanced features but haven&#8217;t yet made the move to a higher plan.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/pendo-upsell_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-upsell_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/pendo-upsell_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-upsell_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/pendo-upsell_683785e209acc337c852bb06717f0508_800.png\" alt=\"Pendo upselling demo offer\" \/><\/picture><figcaption>Pendo\u2019s demo offer for upselling.<\/figcaption><\/figure>\n<h3 id=\"3jvvr\">Zapier implements trial countdown banners to push upgrades<\/h3>\n<p>Zapier encourages customers to upgrade anytime by constantly providing a visual reminder through their in-app banner.<\/p>\n<p>The upsell example features:<\/p>\n<ul>\n<li><strong>A countdown<\/strong>, i.e., \u201cYou have 14 days to try Zapier\u2019s paid features\u201d, adds a sense of urgency to act quickly or miss out.<\/li>\n<li><strong>The concept of frequent exposure <\/strong>dictates that the more customers are reminded about the upgrade option, the more they&#8217;ll want it. That&#8217;s why even subtle strategies like this increase upselling and cross-selling conversion.<\/li>\n<\/ul>\n<p>Implement this technique if you notice <a href=\"https:\/\/userpilot.com\/blog\/product-usage-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">consistent product usage<\/a> among customers but no commitment to higher-tier plans.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/zapier-countdown-banner-upsell_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/zapier-countdown-banner-upsell_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/zapier-countdown-banner-upsell_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/zapier-countdown-banner-upsell_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/zapier-countdown-banner-upsell_683785e209acc337c852bb06717f0508_800.png\" alt=\"Zapier's upselling example\" \/><\/picture><figcaption>Zapier&#8217;s banner countdown for upselling.<\/figcaption><\/figure>\n<h3 id=\"fp2fv\">Canva uses a downgrade reminder to reinforce upgrade necessity<\/h3>\n<p>Once a specific trial ends, Canva shows a downgrade prompt that states how many times the user utilized specific premium features. Plus, it offers a low-commitment way to re-experience premium features and potentially re-evaluate the need for an upgrade.<\/p>\n<p>This <a href=\"https:\/\/userpilot.com\/blog\/upselling-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">upselling technique<\/a> features:<\/p>\n<ul>\n<li><strong>Relevant trial offers<\/strong>. For instance, users no longer part of an education team plan can either opt for an individual trial experience or re-experience the education plan.<\/li>\n<li><strong>Leveraging psychology<\/strong>, it taps into the human tendency to value things only when you&#8217;re about to lose them.<\/li>\n<li><strong>Reminding users of the <a href=\"https:\/\/userpilot.com\/blog\/value-based-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">value they experienced<\/a><\/strong>, Canva successfully encourages them to reconsider upgrading, thereby boosting customer lifetime value.<\/li>\n<\/ul>\n<p>Use this upselling strategy when trial users frequently utilize premium features but don\u2019t <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-free-trial-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">convert after their trial ends<\/a>. Similarly, if existing customers hit limits on basic plans, remind them of the premium features they previously benefited from.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/canva-downgrade-reminder_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/canva-downgrade-reminder_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/canva-downgrade-reminder_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/canva-downgrade-reminder_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/canva-downgrade-reminder_683785e209acc337c852bb06717f0508_800.png\" alt=\"Canva's upselling prompt\" \/><\/picture><figcaption>Downgrades help make upgrades essential.<\/figcaption><\/figure>\n<h3 id=\"760d9\">Grammarly offers limited premium feature usage to drive upgrades<\/h3>\n<p>Grammarly allows users to try the premium version three times per day, enabling them to easily experience its benefits while editing documents. Once the premium feature limit is reached, an upgrade prompt pops out.<\/p>\n<p>This upselling example proves effective because of elements like:<\/p>\n<ul>\n<li><strong>Feature restriction<\/strong>, especially after letting <a href=\"https:\/\/userpilot.com\/blog\/user-experience-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">users experience<\/a> the advantages of premium features, makes them want what they can\u2019t have even more.<\/li>\n<li><strong>Well-timed upgrade prompt<\/strong>, displayed once <a href=\"https:\/\/userpilot.com\/blog\/customer-discovery-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">users discover<\/a> the need for an upgrade, thereby <a href=\"https:\/\/userpilot.com\/blog\/b2b-saas-funnel-conversion-benchmarks\/\" target=\"_blank\" rel=\"noopener noreferrer\">increasing conversion rates<\/a>.<\/li>\n<\/ul>\n<p>Use this technique when users frequently hit the premium feature limit, signaling high interest in upgrading. Similarly, offer limited premium <a href=\"https:\/\/userpilot.com\/blog\/feature-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature usage<\/a> during <a href=\"https:\/\/userpilot.com\/blog\/how-to-improve-user-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">user onboarding<\/a> to familiarize new customers with the benefits of these features.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/grammarly-limited-premium-feature-upsell_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/grammarly-limited-premium-feature-upsell_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/grammarly-limited-premium-feature-upsell_683785e209acc337c852bb06717f0508_800.png 1x, https:\/\/images.storychief.com\/account_6827\/grammarly-limited-premium-feature-upsell_683785e209acc337c852bb06717f0508_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/grammarly-limited-premium-feature-upsell_683785e209acc337c852bb06717f0508_800.png\" alt=\"Grammarly's upselling example\" \/><\/picture><figcaption>Grammarly upsells by limiting premium feature use.<\/figcaption><\/figure>\n<h3 id=\"bqjmv\"><strong>Asana promotes paid features to power users offering them trials<\/strong><\/h3>\n<p>Asana successfully increases customer lifetime value with its upsell strategy of showing off premium features and their benefits to certain <a href=\"https:\/\/userpilot.com\/blog\/types-of-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segments<\/a>.<\/p>\n<p>Upselling examples like Asana\u2019s work because they include features like:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/modal-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">In-app modals<\/a> <\/strong>are effective for grabbing attention during critical user flows and providing clear prompts.<\/li>\n<li><strong>Additional support resources<\/strong> via the \u201cLearn more\u201d button for users who want to explore further before committing.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/saas-behavioral-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Effective segmentation<\/a> and targeting <\/strong>based on <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a> and interests, ensuring the maximum likelihood of successful upselling.<\/li>\n<\/ul>\n<p>Try this upselling technique once you <a href=\"https:\/\/userpilot.com\/blog\/user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">identify specific user segments<\/a>, like power users, that demonstrate high <a href=\"https:\/\/userpilot.com\/blog\/product-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">product engagement<\/a> and interest in premium features.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-segmented-upsell_683785e209acc337c852bb06717f0508_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-segmented-upsell_683785e209acc337c852bb06717f0508_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-segmented-upsell_683785e209acc337c852bb06717f0508_800.png\" alt=\"Asana's upselling example\" \/><\/picture><figcaption>Asana\u2019s in-app modal for upselling.<\/figcaption><\/figure>\n<h3 id=\"7b7fh\"><strong>Airtable combines in-app message upgrade prompts with emails<\/strong><\/h3>\n<p>Airtable pairs its in-app prompt with <a href=\"https:\/\/userpilot.com\/blog\/saas-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">engaging email marketing<\/a> to create a highly effective upselling strategy. It uses emails to connect with users outside the app through its newsletter.<\/p>\n<p>This innovative upsell features:<\/p>\n<ul>\n<li><strong>An informational newsletter <\/strong>provides new customers with a breakdown of a few of Airtable\u2019s premium options to build interest.<\/li>\n<li><strong>Relevant suggestions <\/strong>on how to get the most out of the product, offering <a href=\"https:\/\/userpilot.com\/blog\/proactive-support-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">proactive support<\/a> to improve customer satisfaction.<\/li>\n<li><strong>Complements <a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messaging<\/a><\/strong>, knowing that it may be great for communicating but only when your customer is inside the app.<\/li>\n<\/ul>\n<p>This method is great for re-engaging <a href=\"https:\/\/userpilot.com\/blog\/disengaged-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">disengaged users<\/a> who previously showed interest in your app but haven\u2019t used it recently.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/airtable-email-marketing-upsells_683785e209acc337c852bb06717f0508_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/airtable-email-marketing-upsells_683785e209acc337c852bb06717f0508_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/airtable-email-marketing-upsells_683785e209acc337c852bb06717f0508_800.jpg\" alt=\"Airtable upselling email\" \/><\/picture><figcaption>Airtable upsells using email marketing.<\/figcaption><\/figure>\n<h3 id=\"26khp\"><strong>Spotify uses a contextual pop-up to encourage upgrades<\/strong><\/h3>\n<p>Instead of waiting for customers to visit their <a href=\"https:\/\/userpilot.com\/blog\/pricing-page-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">pricing page<\/a> and learn about additional pricing plans, Spotify does it the other way around. It allows free customers to skip six tracks per hour, and then they&#8217;re prompted to upgrade to premium.<\/p>\n<p>This upgrade invitation features:<\/p>\n<ul>\n<li><strong>Timely prompts <\/strong>that are presented right when the user hits a feature usage limit but clearly needs it.<\/li>\n<li><strong>Premium features built into the <a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">user experience<\/a><\/strong>, so users get to see them in context and understand how they will benefit from them.<\/li>\n<li><strong>Frequent strategically positioned reminders <\/strong>that keep the upgrade top-of-mind for users.<\/li>\n<\/ul>\n<p>Use this approach for users who frequently engage with your free product but don\u2019t <a href=\"https:\/\/userpilot.com\/blog\/saas-pricing-models\/\" target=\"_blank\" rel=\"noopener noreferrer\">explore pricing plans<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/spotify-premium-feature-upgrade_683785e209acc337c852bb06717f0508_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/spotify-premium-feature-upgrade_683785e209acc337c852bb06717f0508_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/spotify-premium-feature-upgrade_683785e209acc337c852bb06717f0508_800.png\" alt=\"Spotify upselling examples\" \/><\/picture><figcaption>Spotify\u2019s contextual upgrade prompt.<\/figcaption><\/figure>\n<h2 id=\"9mf4d\">Common upselling techniques to increase sales<\/h2>\n<ul>\n<li><strong>Plan upgrades<\/strong>: Use banners, tooltips, or modals to encourage users to switch from a lower-tier to a higher-tier plan, highlighting the <a href=\"https:\/\/userpilot.com\/blog\/features-advantages-benefits\/\" target=\"_blank\" rel=\"noopener noreferrer\">benefits of enhanced features<\/a>.<\/li>\n<li><strong>Feature add-ons<\/strong>: Implement tooltips or modals to suggest additional features or functionalities that can be purchased on top of a customer&#8217;s existing plan. E.g. Surfer&#8217;s extra AI credits.<\/li>\n<li><strong>Usage-based upselling<\/strong>: <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">Utilize modals<\/a> to notify customers when they reach usage limits, prompting an upgrade for additional capacity or features. E.g. Loom&#8217;s five-minute recording limit.<\/li>\n<li><strong>Renewal upselling<\/strong>: Provide upgrade options or additional features add-ons during <a href=\"https:\/\/userpilot.com\/blog\/subscription-renewal\/\" target=\"_blank\" rel=\"noopener noreferrer\">subscription renewal<\/a> reminders.<\/li>\n<li><strong>Personalized upselling<\/strong>: Present tailored upgrade offers based on <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-trends\/\" target=\"_blank\" rel=\"noopener noreferrer\">users&#8217; past behavior<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/user-activity-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">usage patterns<\/a>, as seen in the Pendo and Canva examples above.<\/li>\n<li><strong>Education upsell<\/strong>: Provide customers with educational resources or <a href=\"https:\/\/userpilot.com\/blog\/demo-content\/\" target=\"_blank\" rel=\"noopener noreferrer\">demo content<\/a> that highlights the value of upgrading or adding features. E.g., Pendo&#8217;s demo invitation, as discussed above.<\/li>\n<\/ul>\n<h2 id=\"a51gd\">Upselling examples FAQs<\/h2>\n<p>Let&#8217;s go over some additional insights to help you fully understand everything about upselling and cross-selling techniques.<\/p>\n<h3 id=\"1ibkp\">What are good examples of upselling?<\/h3>\n<p>Here are some effective upselling examples for various industries:<\/p>\n<ul>\n<li><strong>SaaS<\/strong>: Convincing users to <a href=\"https:\/\/userpilot.com\/blog\/subscription-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">upgrade to a premium subscription<\/a> for advanced analytics.<\/li>\n<li><strong>E-commerce<\/strong>: Suggesting a larger size or a bundle deal at the checkout page.<\/li>\n<li><strong>Travel<\/strong>: Offering room upgrades or additional amenities during the booking process.<\/li>\n<li><strong>Retail<\/strong>: Proposing a protection plan for gadgets, emphasizing the peace of mind it provides.<\/li>\n<\/ul>\n<h3 id=\"e29k5\">What is an example sentence for upselling?<\/h3>\n<p><strong>Definition<\/strong>: Upselling involves encouraging customers to purchase a more expensive item, add-on, or upgrade instead of their initial choice.<\/p>\n<p><strong>Example sentence<\/strong>: &#8220;During the <a href=\"https:\/\/userpilot.com\/blog\/product-demos\/\" target=\"_blank\" rel=\"noopener noreferrer\">software demo<\/a>, the sales representative suggested upgrading to the enterprise plan for enhanced features and <a href=\"https:\/\/userpilot.com\/blog\/product-support\/\" target=\"_blank\" rel=\"noopener noreferrer\">better support<\/a>, rather than just purchasing lower-priced related or complementary products.&#8221;<\/p>\n<h3 id=\"bjnpc\">How do you upsell customers?<\/h3>\n<p>Here&#8217;s how you successfully upsell customers:<\/p>\n<ul>\n<li><strong>Know your customer<\/strong>: <a href=\"https:\/\/userpilot.com\/blog\/user-needs-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Understand their needs<\/a> and preferences.<\/li>\n<li><strong>Timing: <\/strong>Suggest upgrades at the right moment.<\/li>\n<li><strong>Highlight benefits<\/strong>: Clearly explain the advantages of the upgrade.<\/li>\n<li><strong>Offer trials: <\/strong>Provide limited-time access to premium features.<\/li>\n<li><strong>Handle objections<\/strong>: Address any user concerns or questions.<\/li>\n<li><strong>Personalization<\/strong>: Use customer data to tailor upsells.<\/li>\n<\/ul>\n<h2 id=\"9i497\"><strong>Conclusion<\/strong><\/h2>\n<p>What&#8217;s one thing all these 12 upselling examples have in common? They follow the fundamental rule of successful upselling \u2014 to offer customers greater value if you want them to give you more money.<\/p>\n<p>By using tactics like gated features, timely reminders, and personalized offers, you can easily turn pushy upsells into a seamless part of the customer journey.<\/p>\n<p>Want to get started implementing these upselling strategies? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Userpilot demo <\/a>and see how we can help you discover upsell opportunities to boost customer lifetime value.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Upselling SaaS means driving more revenue and increasing the customer lifetime value through subscription upgrades and add-ons. In this article, we&#8217;ll cover a list of real-world upselling examples and effective techniques to kick-start the user upgrade process.<\/p>\n","protected":false},"author":55,"featured_media":244378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[513],"class_list":["post-244400","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-upselling"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>12 Real-World Upselling Examples in SaaS for Inspiration<\/title>\n<meta name=\"description\" content=\"Struggling to boost lifetime value and drive revenue? Time to try subtle, timely upgrade prompts. 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