{"id":251395,"date":"2024-11-30T22:31:53","date_gmt":"2024-11-30T22:31:53","guid":{"rendered":"https:\/\/userpilot.com\/blog\/hotjar-vs-fullstory\/"},"modified":"2026-03-02T17:10:36","modified_gmt":"2026-03-02T17:10:36","slug":"hotjar-vs-fullstory","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/hotjar-vs-fullstory\/","title":{"rendered":"Hotjar vs Fullstory: An Honest Comparison ( + A Better Alternative)"},"content":{"rendered":"<p>If you\u2019re looking for a solution to dig deeper into user behavior, the chances are you\u2019ve come across top industry names like Hotjar and Fullstory several times during your research.<\/p>\n<p>While both tools offer <a href=\"https:\/\/userpilot.com\/product\/session-recording\/\" target=\"_blank\" rel=\"noopener noreferrer\">session recordings<\/a> and heatmaps as their core value proposition, they also have key differences in their function.<\/p>\n<p>In this article, we\u2019ll make a complete feature-by-feature comparison of Hotjar vs Fullstory, uncover what specific use case each is suited for, and even introduce you to a better alternative that offers more value for money.<\/p>\n<h2 id=\"7avv1\"><strong>Hotjar vs Fullstory &#8211; An overview<\/strong><\/h2>\n<p>Hotjar is a website analytics platform that has probably the most robust <a href=\"https:\/\/userpilot.com\/blog\/what-is-a-heatmap\/\" target=\"_blank\" rel=\"noopener noreferrer\">heatmap features<\/a> in the market. In addition to this behavioral data, Hotjar allows you to collect direct user feedback via website widgets, <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app surveys<\/a>, and interviews. This tool is best suited for UI\/UX designers and marketing teams.<\/p>\n<p>Fullstory is a <a href=\"https:\/\/userpilot.com\/blog\/customer-journey-analytics\/\">customer journey analytics<\/a> platform that supports both web and mobile apps. Fullstory is also known for its <a href=\"https:\/\/userpilot.com\/blog\/conversion-funnel-visualization\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion funnels<\/a> that help visualize the sequence of events leading to a goal (such as a purchase or sign-up) and reveal where users drop off during critical steps. It\u2019s a popular choice among marketers and product managers involved in enterprise-level projects.<\/p>\n<h2 id=\"fr3of\"><strong>Hotjar vs Fullstory: Feature-by-feature comparison<\/strong><\/h2>\n<p>Now let\u2019s get specific about each feature and use case so it\u2019s clear to you how we came to the conclusion in the section above.<\/p>\n<h3 id=\"e7rlh\"><strong>Heatmaps<\/strong><\/h3>\n<p>Heatmaps are an excellent tool for understanding how users interact on specific pages and identifying <a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">areas of friction. <\/a>With Hotjar, you get five types of heatmaps:<\/p>\n<ul>\n<li><strong>Move maps<\/strong> &#8211; Show how a user\u2019s cursor moves on a page.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/click-maps\/\" target=\"_blank\" rel=\"noopener noreferrer\">Click maps <\/a><\/strong>&#8211; Show areas of a page that attract clicks and the ones that don\u2019t.<\/li>\n<li><strong>Scroll maps<\/strong> &#8211; Show how deep users scroll and the areas they ignore.<\/li>\n<li><strong>Engagement zones heatmaps<\/strong> &#8211; Show areas and elements of a page that generate maximum user interactions.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/rage-clicks\/\" target=\"_blank\" rel=\"noopener noreferrer\">Rage click maps <\/a><\/strong>&#8211; Show areas where users click repeatedly out of frustration.<\/li>\n<\/ul>\n<p>You can filter the heatmap data by country, landing page, referral URL, and other parameters to identify <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior patterns <\/a>among various segments.<\/p>\n<p>Another unique feature is the Retaker tool, which allows you to capture multiple screenshots of a session. If you think a heatmap is missing certain details, you can recreate it with other screenshots from the same session. It\u2019s particularly useful for pages with dynamic content like drop-down menus and pop-ups.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-49_b077f1b20c9e2e7df5ca5a086bc1bf40_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/image-49_b077f1b20c9e2e7df5ca5a086bc1bf40_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-49_b077f1b20c9e2e7df5ca5a086bc1bf40_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/image-49_b077f1b20c9e2e7df5ca5a086bc1bf40_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-49_b077f1b20c9e2e7df5ca5a086bc1bf40_800.jpg\" alt=\"Hotjar-heatmap\" \/><\/picture><figcaption>Heatmaps in Hotjar.<\/figcaption><\/figure>\n<p>With Fullstory, you get two types of heatmaps\u2013click maps and scroll maps. You also get three heatmap overlays that let you filter the data and show specific user actions. These include:<\/p>\n<ul>\n<li>Dead clicks<\/li>\n<li>Error clicks<\/li>\n<li>Rage clicks<\/li>\n<\/ul>\n<p>Unlike Hotjar, Fullstory\u2019s heatmaps don\u2019t come with a retake option, making them less suitable for pages with dynamic elements. Also, if you want to view the data for specific user segments, you get limited filtering options, such as device type and page views.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-50_ca5c97adbccd7d411c69d6117e289b87_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/image-50_ca5c97adbccd7d411c69d6117e289b87_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-50_ca5c97adbccd7d411c69d6117e289b87_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/image-50_ca5c97adbccd7d411c69d6117e289b87_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-50_ca5c97adbccd7d411c69d6117e289b87_800.jpg\" alt=\"Fullstory-click-map\" \/><\/picture><figcaption>Click map on Fullstory.<\/figcaption><\/figure>\n<h3 id=\"3u0mc\"><strong>Session recordings<\/strong><\/h3>\n<p>Both platforms allow multi-tab <a href=\"https:\/\/userpilot.com\/blog\/what-is-session-replay\/\" target=\"_blank\" rel=\"noopener noreferrer\">session recordings<\/a>, meaning you can capture a <a href=\"https:\/\/userpilot.com\/blog\/user-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">user\u2019s journey <\/a>across different pages and browser tabs.<\/p>\n<p>Hotjar automatically categorizes <a href=\"https:\/\/userpilot.com\/blog\/session-recordings\/\">session recordings by<\/a> relevance, user frustration, and engagement levels, making it easier to identify sessions needing immediate attention.<\/p>\n<p>You can even set custom filters and save your favorite filter combinations, so you don\u2019t have to apply them manually every time. Similarly, you can star important recordings for future reference.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-51_dda79dbe4e131f89cf8a857ee9c21a3d_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/image-51_dda79dbe4e131f89cf8a857ee9c21a3d_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-51_dda79dbe4e131f89cf8a857ee9c21a3d_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/image-51_dda79dbe4e131f89cf8a857ee9c21a3d_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-51_dda79dbe4e131f89cf8a857ee9c21a3d_800.jpg\" alt=\"Hotjar-session-recordings\" \/><\/picture><figcaption>Session recordings in Hotjar.<\/figcaption><\/figure>\n<p>Fullstory\u2019s Session Replays offering is similar to Hotjar\u2019s. The key difference is that Fullstory also records active user sessions, giving you more real-time insights. You don\u2019t get co-browsing capabilities, though.<\/p>\n<p>You can filter recordings by a plethora of user events and attributes, but you don\u2019t have the option to save filter combinations.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-52_001688fe8664ab55f4a47f93b7022229_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-52_001688fe8664ab55f4a47f93b7022229_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-52_001688fe8664ab55f4a47f93b7022229_800.png\" alt=\"Fullstory-session-playlist\" \/><\/picture><figcaption>Session playlist in Fullstory.<\/figcaption><\/figure>\n<p>Additionally, both platforms maintain error logs for each session recording. Fullstory offers two views of error reports\u2013console view and network view. Hotjar\u2019s error logs are restricted to the console view and are available only in the Scale plan.<\/p>\n<h3 id=\"aeqvl\"><strong>Collaboration and sharing<\/strong><\/h3>\n<p>Hotjar\u2019s Highlights feature lets users extract key snippets from heatmaps and recordings and tag relevant coworkers. You can even label the behavior and create a collection of highlights with common behaviors.<\/p>\n<p>It\u2019s worth mentioning here that all Hotjar plans include unlimited seats, making it a scalable solution for growing teams.<\/p>\n<p>Besides a shared workspace, Fullstory doesn\u2019t come with other built-in collaboration features like annotation and tagging. Also, Fullstory\u2019s pricing is based on the number of seats, meaning the costs can add up as your team grows.<\/p>\n<h3 id=\"2uc9g\"><strong>User feedback tools<\/strong><\/h3>\n<p>Hotjar comes with various<a href=\"https:\/\/userpilot.com\/blog\/voice-of-the-customer\/\" target=\"_blank\" rel=\"noopener noreferrer\"> voice-of-customer (VoC) <\/a>tools that help you add context to user behavior data from heatmaps and session recordings.<\/p>\n<p>For starters, the Feedback widget tools let you add a form to any page on your website. Users can rate their experience, add comments, and even add a screenshot to explain the issues they encountered.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-53_85f7647e57994b1578ff353b6ecaa4ab_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-53_85f7647e57994b1578ff353b6ecaa4ab_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-53_85f7647e57994b1578ff353b6ecaa4ab_800.jpg\" alt=\"Hotjar-feedback-survey\" \/><\/picture><figcaption>Hotjar <a href=\"https:\/\/userpilot.com\/blog\/user-feedback-survey-saas\/\">emoji feedback survey<\/a>.<\/figcaption><\/figure>\n<p>Then there\u2019s the Surveys tool, which lets you create in-app and email surveys from 40+ pre-built templates or use AI to generate a custom one. These surveys can be triggered based on user actions, allowing you to collect more relevant feedback.<\/p>\n<p>And finally, you can take your <a href=\"https:\/\/userpilot.com\/blog\/qualitative-data-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative data collection<\/a> to another level with Hotjar Engage. This tool allows you to host, record, and transcribe interviews with users and even share them with stakeholders.<\/p>\n<p>Fullstory lacks built-in VoC capabilities. You can connect the platform to third-party<a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\"> feedback tools <\/a>like Qualtrics and Survicate, but it\u2019ll exacerbate complexity and cost.<\/p>\n<h3 id=\"5qppk\"><strong>Integrations<\/strong><\/h3>\n<p>Hotjar and Fullstory have similar offerings in terms of third-party integrations. Both platforms support native integrations with many commonly used tools, including HubSpot, Jira, Segment, and Slack.<\/p>\n<p>Additionally, you can connect them to other third-party tools via Zapier. Both platforms also support APIs, meaning you can transfer data across applications with ease.<\/p>\n<p>One area where Fullstory shines is its compatibility with data management platforms like Gravity, Hightouch, and Snowflake. That makes it easy to export user behavior data to other tools and perform more sophisticated analyses. Hotjar doesn\u2019t support these integrations.<\/p>\n<h3 id=\"4od3b\"><strong>Customer support<\/strong><\/h3>\n<p>Hotjar hosts an AI-assisted chatbot on its website that answers basic customer queries regarding the services and products. If you have more complex questions, you can visit their help center and browse through their detailed guides. If these <a href=\"https:\/\/userpilot.com\/blog\/self-service-support-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">self-service options <\/a>are still not sufficient, you can also contact customer support via email.<\/p>\n<p>Fullstory\u2019s primary customer support channel is email and is available 5 days a week during business hours. Phone and video support are available as well, but only as one-time requests.<\/p>\n<p>Fullstory also has an established community where you can connect with other users, get peer support or simply exchange your experiences.<\/p>\n<h3 id=\"dpg76\"><strong>Ease of use<\/strong><\/h3>\n<p>Hotjar is often praised by users for its <a href=\"https:\/\/www.g2.com\/products\/hotjar-by-contentsquare\/reviews\/hotjar-by-contentsquare-review-10254902\" target=\"_blank\" rel=\"nofollow noopener\">intuitive and simple UI<\/a>. The interface is neatly labeled, so navigating different features and making sense of the metrics is easy, even for non-technical users.<\/p>\n<p>Fullstory\u2019s UI, although intuitive, can appear complex due to the variety of features and data available on the dashboard. The in-depth reports are valuable for advanced users but can overwhelm beginners.<\/p>\n<h3 id=\"5tcv4\"><strong>Pricing<\/strong><\/h3>\n<p>Hotjar offers a forever-free plan called Basic, which gives users access to all three products\u2013Observe, Ask, and Engage. You get unlimited heatmaps, session recordings, and highlights and can track up to 35 daily sessions.<\/p>\n<p>If you\u2019re looking for additional features, you can choose from one of the three paid plans:<\/p>\n<ul>\n<li><strong>Plus<\/strong> &#8211; Includes page view filters, events API, and more and lets you track up to 100 daily sessions. Pricing starts at $32 per month (billed annually).<\/li>\n<li><strong>Business<\/strong> &#8211; Includes behavior and experiment filters, frustration and engagement scores, and all custom-built integrations. Pricing starts at $80 per month (billed annually) for 500 daily sessions.<\/li>\n<li><strong>Scale<\/strong> &#8211; Includes funnels, trends, error reporting, webhooks, and priority support. Pricing starts at $171 per month (billed annually) for 500 daily sessions.<\/li>\n<\/ul>\n<p>Hotjar\u2019s pricing is fairly transparent, and you can upgrade plans at your will without contacting the sales team. Plus, you can mix and match products from different pricing tiers to customize a plan according to your needs.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_e7c42f90cb5ff922874dddbc87c46ff5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_e7c42f90cb5ff922874dddbc87c46ff5_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_e7c42f90cb5ff922874dddbc87c46ff5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_e7c42f90cb5ff922874dddbc87c46ff5_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_e7c42f90cb5ff922874dddbc87c46ff5_800.png\" alt=\"Hotjar pricing.\" \/><\/picture><figcaption>Hotjar pricing.<\/figcaption><\/figure>\n<p>With Fullstory, you can choose from four paid plans:<\/p>\n<ul>\n<li><strong>Business<\/strong> &#8211; Includes Fullcapture, session insights, and basic product analytics.<\/li>\n<li><strong>Advanced<\/strong> &#8211; Includes everything in Business and premium product analytics.<\/li>\n<li><strong>Enterprise<\/strong> &#8211; Includes everything in Advanced, plus improved security and access controls.<\/li>\n<li><strong>Data Direct<\/strong> &#8211; A newly launched plan that syncs AI-ready behavioral data to your warehouse.<\/li>\n<\/ul>\n<p>Mobile analytics is available as an add-on on all plans.<\/p>\n<p>Pricing details aren\u2019t available on the website. You\u2019ll have to contact the sales team for a demo and quote.<\/p>\n<p>Fullstory offers a 14-day free trial of the Business plan for up to 5000 sessions. Unlike Hotjar, you don\u2019t have the option to design custom plans or upgrade to a higher tier on your own.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_8358d2a632817d6e4f755aeac084e1b9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_8358d2a632817d6e4f755aeac084e1b9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_8358d2a632817d6e4f755aeac084e1b9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_8358d2a632817d6e4f755aeac084e1b9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_8358d2a632817d6e4f755aeac084e1b9_800.png\" alt=\"Fullstory pricing.\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/blog\/tag\/fullstory\/\">Fullstory pricing<\/a>.<\/figcaption><\/figure>\n<h2 id=\"3g31r\"><strong>Userpilot &#8211; The better alternative to both Hotjar and Fullstory<\/strong><\/h2>\n<p>Both Hotjar and Fullstory give you access to insightful data, but that\u2019s where their features end. Userpilot, on the other hand, on top of data also gives you the necessary tools to take action and improve the user experience.<\/p>\n<p>Here\u2019s a detailed breakdown of <a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot features<\/a>:<\/p>\n<ul>\n<li><strong>Advanced filters<\/strong> allow you to find relevant sessions by user actions, pages visited, or company\/user attributes.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/session-recordings-with-filters_27ea264f8c1f447baf95f83cd08bc47c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/session-recordings-with-filters_27ea264f8c1f447baf95f83cd08bc47c_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/session-recordings-with-filters_27ea264f8c1f447baf95f83cd08bc47c_800.png\" alt=\"Userpilot-session-recordings\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> session recordings with filters.<\/figcaption><\/figure>\n<ul>\n<li><strong>Inactivity skipping<\/strong>: Jump to key moments of user interaction, saving time by avoiding unnecessary idle periods.<\/li>\n<li><strong>Activity log panel<\/strong>: Access a comprehensive record of all user actions during the session and seamlessly navigate to specific events.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_09322a26c9726d9f84424e80e99b7b77_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_09322a26c9726d9f84424e80e99b7b77_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_09322a26c9726d9f84424e80e99b7b77_800.png\" alt=\"Activity panel in Userpilot sessions.\" \/><\/picture><figcaption>Activity panel in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> sessions.<\/figcaption><\/figure>\n<ul>\n<li><strong>Session playlists<\/strong> allow you to organize your recordings for easy access and analysis.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_a3252c3ffbd0a7cc4e72d409e2bf0883_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_a3252c3ffbd0a7cc4e72d409e2bf0883_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_a3252c3ffbd0a7cc4e72d409e2bf0883_800.png\" alt=\"Session playlist example in Userpilot.\" \/><\/picture><figcaption>Session playlist example in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>Collaboration features<\/strong> like adding notes, flagging bugs, and tagging teammates for improved teamwork efficiency.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_d5d1cb90c4e90e88135721dae6d34454_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_d5d1cb90c4e90e88135721dae6d34454_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_d5d1cb90c4e90e88135721dae6d34454_800.png 1x, https:\/\/images.storychief.com\/account_6827\/image_d5d1cb90c4e90e88135721dae6d34454_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image_d5d1cb90c4e90e88135721dae6d34454_800.png\" alt=\"Userpilot allows you to tag teammates at specific sessions.\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> allows you to tag teammates at specific sessions.<\/figcaption><\/figure>\n<ul>\n<li><strong>Privacy protection<\/strong> features that obscure sensitive information, ensuring strict adherence to privacy regulations such as HIPAA, GDPR, and SOC 2.<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/userpilot-autocapture\/\">Autocapture<\/a><\/strong>: Userpilot, by default, records data from a variety of events, such as clicks, form fills, and text input changes, eliminating the need to manually code each event you want to track.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/raw-events_0402a718dbf229b19382b0d0d71bf5c2_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/raw-events_0402a718dbf229b19382b0d0d71bf5c2_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/raw-events_0402a718dbf229b19382b0d0d71bf5c2_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/raw-events_0402a718dbf229b19382b0d0d71bf5c2_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/raw-events_0402a718dbf229b19382b0d0d71bf5c2_800.jpg\" alt=\"Userpilot-event-autocapture\" \/><\/picture><figcaption>Event autocapture in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/user-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">User profiles dashboard <\/a><\/strong>for granular analysis. You can see each user\u2019s sessions, events, and responses to in-app surveys.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-profile_d4d78bd3b26129e34a9eb87deb49e44b_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/user-profile_d4d78bd3b26129e34a9eb87deb49e44b_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-profile_d4d78bd3b26129e34a9eb87deb49e44b_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/user-profile_d4d78bd3b26129e34a9eb87deb49e44b_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/user-profile_d4d78bd3b26129e34a9eb87deb49e44b_800.jpg\" alt=\"Userpilot-user-profiles\" \/><\/picture><figcaption>User profiles in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>Analytics reports. <\/strong>Userpilot offers several product usage analytics reports including funnels, <a href=\"https:\/\/userpilot.com\/blog\/userpilot-paths\/\" target=\"_blank\" rel=\"noopener noreferrer\">paths<\/a>, and <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">cohort tables<\/a>. These can help you find <a href=\"https:\/\/userpilot.com\/blog\/drop-off-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">drop-off points<\/a> in the user journey and trends among different user groups (e.g. churned users), further enabling you to optimize your product.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/funnel-analysis-trends_af3c6dec03685fb2994ecdf136c7394d.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/funnel-analysis-trends_af3c6dec03685fb2994ecdf136c7394d.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/funnel-analysis-trends_af3c6dec03685fb2994ecdf136c7394d.gif\" alt=\"Userpilot-retention-report\" \/><\/picture><figcaption>Retention reports in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>In-app engagement features<\/strong>: Create flows to guide users through your app using different UI patterns. For example, if you see on a session recording that the user doesn\u2019t click on a core feature when they are supposed to, you can<a href=\"https:\/\/userpilot.com\/blog\/tooltip-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\"> trigger a tooltip<\/a> to draw their attention to it and encourage engagement.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/untitled-3_25f114fb208a8b450a16c2776f4c32d3_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/untitled-3_25f114fb208a8b450a16c2776f4c32d3_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/untitled-3_25f114fb208a8b450a16c2776f4c32d3_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/untitled-3_25f114fb208a8b450a16c2776f4c32d3_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/untitled-3_25f114fb208a8b450a16c2776f4c32d3_800.jpg\" alt=\"Userpilot-in-app-engagement-features\" \/><\/picture><figcaption>In-app engagement features in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h4 id=\"dq6om\">Userpilot pricing<\/h4>\n<p><a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot pricing<\/a> is based on monthly active users, not events, which makes it easier to predict your expenses.<\/p>\n<p>The lowest Start plan starts at $299\/month(billed annually), but to get access to the session recording feature, you need the Growth plan. The feature is also included in the Enterprise plan, which comes with custom pricing.<\/p>\n<figure id=\"attachment_397164\" aria-describedby=\"caption-attachment-397164\" style=\"width: 2344px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\"><img decoding=\"async\" class=\"wp-image-397164 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\" alt=\"Userpilot pricing\" width=\"2344\" height=\"2246\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png 2344w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-450x431.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-1024x981.png 1024w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/a><figcaption id=\"caption-attachment-397164\" class=\"wp-caption-text\"><a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener\">Userpilot pricing plans breakdown<\/a>.<\/figcaption><\/figure>\n<picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/image_67b6c6cf919f7a572fbf73f130819d24_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/image_67b6c6cf919f7a572fbf73f130819d24_800.png 1x\" media=\"(min-width: 769px)\" \/><\/picture>\n<h2 id=\"7pqhq\">Conclusion<\/h2>\n<p>Hotjar and Fullstory shine in different areas. Fullstory takes the lead when it comes to customer journey analytics. On the other hand, Hotjar offers superior heatmap capabilities and VoC tools that help contextualize user behavior data.<\/p>\n<p>And then we have Userpilot, an all-in-one product growth platform that provides not only sophisticated analytics features but also has in-app engagement features for acting on the collected data.<\/p>\n<p>If you are interested in learning more about how Userpilot can help you analyze product usage and create targeted in-app experiences to enhance the user experience, <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">book a demo<\/a>, and our team will show you!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hotjar vs Fullstory &#8211; which platform is the best for understanding user behavior? Here&#8217;s a comprehensive comparison to help you make the right choice.<\/p>\n","protected":false},"author":24,"featured_media":251396,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[862,333,6129,6985,6981,429,236,6095],"class_list":["post-251395","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparison","tag-digital-adoption-tool","tag-hotjar","tag-hotjar-alternatives","tag-hotjar-vs-fullstory","tag-session-recordings","tag-user-behavior","tag-user-feedback","tag-userpilot-vs-hotjar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Hotjar vs Fullstory: An Honest Comparison ( + A Better Alternative)<\/title>\n<meta name=\"description\" content=\"Hotjar vs Fullstory - which platform is the best for understanding user behavior? 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