{"id":254211,"date":"2024-12-31T20:07:51","date_gmt":"2024-12-31T20:07:51","guid":{"rendered":"https:\/\/userpilot.com\/blog\/hotjar-alternatives\/"},"modified":"2026-03-02T07:23:56","modified_gmt":"2026-03-02T07:23:56","slug":"hotjar-alternatives","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/hotjar-alternatives\/","title":{"rendered":"Top 8 Hotjar Alternatives and Competitors of All Time"},"content":{"rendered":"<p>Hotjar has long been a go-to tool for understanding user behavior, but it\u2019s not the only player in the game. In fact, it has been struggling to keep up with others for a while. Whether you\u2019re looking for easy-to-use Hotjar alternatives with advanced <a href=\"https:\/\/userpilot.com\/product\/product-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics<\/a> and a better pricing structure, we are here to help!<\/p>\n<p>In this post, we\u2019ll explore the top Hotjar alternatives redefining how teams collect user insights. From startups to enterprise-level tools, we\u2019ll break down the options, highlight their strengths, and help you find the best fit for your business.<\/p>\n<h2 id=\"ad9n4\"><strong>Reasons to look into Hotjar alternatives<\/strong><\/h2>\n<p>After analyzing hundreds of reviews from third-party platforms like G2 and Capterra, here\u2019s what we noticed most people complain about:<\/p>\n<ul>\n<li><strong>Complicated pricing structure:<\/strong> Hotjar offers separate pricing for its Ask, Engage, and Observe products, and some users find it difficult to find a combination of plans that truly match their needs. Also, pricing is based on the number of daily sessions, and the costs can add up quickly as your user base grows.<\/li>\n<li><strong>Requires technical knowledge:<\/strong> If you want to use Hotjar\u2019s event tracking features, you must have some idea of coding. You need to write JavaScript code and configure Hotjar API to track even the most basic actions like button clicks.<\/li>\n<li><strong>Limited quantitative analysis capabilities:<\/strong> Hotjar\u2019s<a href=\"https:\/\/userpilot.com\/blog\/data-analytics-charts\/\" target=\"_blank\" rel=\"noopener noreferrer\"> data visualizations<\/a> are limited to heatmaps and <a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\">funnel analysis reports<\/a>. It lacks other analytics reports such as cohort retention reports, path analysis, and custom dashboards.<\/li>\n<\/ul>\n<h2 id=\"1gps7\"><strong>Top 8 Hotjar alternatives and competitors<\/strong><\/h2>\n<p>Without further ado, let\u2019s look at our top picks for Hotjar alternatives and how each compares head-to-head with it.<\/p>\n<p><!-- Interactive Quiz for Hotjar Alternatives --><\/p>\n<div id=\"up-quiz-container\">\n<div id=\"up-progress-bar-container\">\n<div id=\"up-progress-bar\"><\/div>\n<\/div>\n<div id=\"step1\" class=\"up-quiz-step active\">\n<h3>What&#8217;s the main reason you&#8217;re looking for Hotjar alternatives?<\/h3>\n<p>Understanding your primary goal helps us recommend the best features for you.<\/p>\n<div class=\"up-options\"><button class=\"up-option-btn\" data-next=\"step2a\">Understanding user behavior better<\/button><br \/>\n<button class=\"up-option-btn\" data-next=\"step2b\">Collecting richer user feedback<\/button><br \/>\n<button class=\"up-option-btn\" data-next=\"step2c\">Actively guiding and onboarding users<\/button><\/div>\n<\/div>\n<div id=\"step2a\" class=\"up-quiz-step\">\n<h3>To better understand behavior, do you need qualitative or quantitative insights?<\/h3>\n<p>Are you looking to see what users do, or measure the paths they take?<\/p>\n<div class=\"up-options\"><button class=\"up-option-btn\" data-next=\"step3\">I need both session replays and heatmaps<\/button><br \/>\n<button class=\"up-option-btn\" data-next=\"step3\">I need funnels, paths, and retention reports<\/button><\/div>\n<\/div>\n<div id=\"step2b\" class=\"up-quiz-step\">\n<h3>How do you prefer to collect feedback?<\/h3>\n<p>Do you want to measure satisfaction or gather detailed, contextual ideas?<\/p>\n<div class=\"up-options\"><button class=\"up-option-btn\" data-next=\"step3\">With targeted in-app surveys (NPS, CSAT)<\/button><br \/>\n<button class=\"up-option-btn\" data-next=\"step3\">By analyzing open-ended responses for themes<\/button><\/div>\n<\/div>\n<div id=\"step2c\" class=\"up-quiz-step\">\n<h3>What&#8217;s your biggest user guidance challenge?<\/h3>\n<p>Are you focused on initial activation or continuous feature discovery?<\/p>\n<div class=\"up-options\"><button class=\"up-option-btn\" data-next=\"step3\">Guiding new users to their &#8220;aha!&#8221; moment<\/button><br \/>\n<button class=\"up-option-btn\" data-next=\"step3\">Announcing new features effectively in-app<\/button><\/div>\n<\/div>\n<div id=\"step3\" class=\"up-quiz-step\">\n<h3>You need more than just analytics. You need to act on them.<\/h3>\n<p>Userpilot is one of the only Hotjar alternatives that combines powerful product analytics with in-app engagement tools. See how you can understand user behavior and guide them to success in a live demo.<\/p>\n<div class=\"up-options\"><button id=\"up-final-cta\">Get a Personalized Demo<\/button><\/div>\n<\/div>\n<\/div>\n<p><!-- Link to your JavaScript file --><br \/>\n<script defer src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2024\/12\/hotjar-alternatives.js\"><\/script><\/p>\n<h3 id=\"65aml\"><strong>1. Fullstory<\/strong><\/h3>\n<p><strong>Best for:<\/strong> Enterprises<\/p>\n<p><strong>G2 rating:<\/strong> 4.5 out of 5 stars<\/p>\n<p><strong>Pricing:<\/strong> Available on request; mobile analytics is available as an add-on on all plans<\/p>\n<p><strong>Supported devices:<\/strong> Web and mobile<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-57_0a62860fceb89ac88cb347490431a902_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/image-57_0a62860fceb89ac88cb347490431a902_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-57_0a62860fceb89ac88cb347490431a902_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/image-57_0a62860fceb89ac88cb347490431a902_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-57_0a62860fceb89ac88cb347490431a902_800.jpg\" alt=\"Fullstory-session-replay\" \/><\/picture><figcaption>Session replays in Fullstory.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/userpilot.com\/blog\/fullstory-session-replay\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fullstory<\/a> is a robust behavioral data platform that comes with all the features you would expect: different data visualization reports, session replays, and heatmaps.<\/p>\n<p>With Fullstory\u2019s suite of third-party integrations, you can even export the data to platforms like Gravity and Snowflake and perform advanced analyses.<\/p>\n<h4 id=\"pa19\"><strong>Hotjar vs Fullstory<\/strong><\/h4>\n<p>On the surface, Fullstory\u2019s offerings look similar to that of Hotjar\u2019s. But a closer look will reveal that Fullstory lets you access recordings of active user sessions. In other words, you get real-time user behavior analysis capabilities, which very few other Hotjar alternatives offer.<\/p>\n<p>When it comes to heatmaps, though, your options are limited to click maps and scroll maps. However, you can set automatic alerts for frustration signals like <a href=\"https:\/\/userpilot.com\/blog\/rage-clicks\/\" target=\"_blank\" rel=\"noopener noreferrer\">rage clicks <\/a>and thrashed cursors. Combining these errors with real-time session playbacks can help you dig deeper into friction points.<\/p>\n<p>With Fullstory, you also get sophisticated product analytics features, such as conversion funnels and retention charts.<\/p>\n<p>That said, Fullstory isn\u2019t a complete replacement for Hotjar. It lacks feedback and <a href=\"https:\/\/userpilot.com\/blog\/product-discovery\/\">product discovery features<\/a>. It also has a steeper learning curve and isn\u2019t ideal for beginners.<\/p>\n<h3 id=\"3bke\"><strong>2. UXtweak<\/strong><\/h3>\n<p><strong>Best for:<\/strong> Mid-size and enterprise businesses<\/p>\n<p><strong>G2 rating:<\/strong> 4.7 out of 5 stars<\/p>\n<p><strong>Pricing:<\/strong> Basic plan starts at \u20ac113 per month<\/p>\n<p><strong>Supported devices:<\/strong> Web and mobile<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-58_6379567e4f995b3bb7dafd1ca458ff23_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-58_6379567e4f995b3bb7dafd1ca458ff23_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-58_6379567e4f995b3bb7dafd1ca458ff23_800.jpg\" alt=\"UXtweak-usability-test\" \/><\/picture><figcaption>Usability testing in UXtweak.<\/figcaption><\/figure>\n<p>UXtweak is a UX research platform that allows you to run various user tests and optimize the <a href=\"https:\/\/userpilot.com\/blog\/usability-vs-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">usability of your digital products<\/a>.<\/p>\n<h4 id=\"3d23g\"><strong>Hotjar vs UXtweak<\/strong><\/h4>\n<p>Like Hotjar, UXtweak also captures user actions and turns them into session replays. You can choose from 40+ filters to refine the data and prioritize relevant recordings. You don\u2019t get heatmaps, though.<\/p>\n<p>Additionally, UXtweak comes with a robust survey tool. You can refer to the pre-built question bank and even use Skip Logic to modify the flow of a survey based on responses.<\/p>\n<p>UXtweak also shines with its set of usability testing features, including first-click, five-second, and preference tests. You can also implement card sorting and tree testing to improve your product\u2019s navigation.<\/p>\n<p>Plus, you have the option to host live interviews with participants to gather qualitative feedback or conduct <a href=\"https:\/\/userpilot.com\/blog\/usability-testing-methods-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">moderated tests<\/a>.<\/p>\n<h3 id=\"a1tdn\"><strong>3. Mouseflow<\/strong><\/h3>\n<p><strong>Best for:<\/strong> Small and mid-size e-commerce businesses<\/p>\n<p><strong>G2 rating:<\/strong> 4.6 out of 5 stars<\/p>\n<p><strong>Pricing:<\/strong> Growth plan starts at $109 per month<\/p>\n<p><strong>Supported devices:<\/strong> Web<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-59_b872b9b1d5212fbd8c3ca5ada74a8d93_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-59_b872b9b1d5212fbd8c3ca5ada74a8d93_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-59_b872b9b1d5212fbd8c3ca5ada74a8d93_800.jpg\" alt=\"Mouseflow-dashboard\" \/><\/picture><figcaption>Dashboard of Mouseflow.<\/figcaption><\/figure>\n<p>With Mouseflow, besides standard features like heatmaps and session replays, you get form analytics and <a href=\"https:\/\/userpilot.com\/blog\/user-journey-map-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">user journey mapping<\/a>. Its easy integration with Shopify and WooCommerce makes Mouseflow ideal for optimizing the user experience of e-commerce websites.<\/p>\n<h4 id=\"d1dv0\"><strong>Hotjar vs Mouseflow<\/strong><\/h4>\n<p>However, Mouseflow\u2019s heatmaps come with advanced click data, including hover-to-click rate and time-to-click.<\/p>\n<p>That said, Hotjar stores user session data for longer on most plans. Also, keep in mind that Mouseflow only works for websites, not web-based applications.<\/p>\n<p>One area where Mouseflow shines, though, is form analytics. You can use the feature to optimize website forms and reduce abandonment rates.<\/p>\n<h3 id=\"160p5\"><strong>4. Userpilot<\/strong><\/h3>\n<p><strong>Best for:<\/strong> Mid-size and enterprise SaaS businesses<\/p>\n<p><strong>G2 rating:<\/strong> 4.6 out of 5 stars<\/p>\n<p><strong>Pricing:<\/strong> Starter plan at $299\/month(billed annually)<\/p>\n<p><strong>Supported devices:<\/strong> Web for the time being and mobile coming in 2025<\/p>\n<p>Userpilot is a product growth platform that helps companies increase adoption, user satisfaction, and retention. It combines product analytics with in-app surveys and user onboarding features, making it an all-in-one solution for understanding and improving the user experience.<\/p>\n<p>Core <a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\">Userpilot features include<\/a>:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/userpilot-autocapture\/\" target=\"_blank\" rel=\"noopener noreferrer\">Autocapture<\/a>:<\/strong> Userpilot automatically records important user interactions like clicks, text inputs, and form submissions, eliminating the need to set up and track events manually. Plus, with access to historical event data, you can easily perform retroactive analyses.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/raw-events-1_a1fd074171c9b54b979e7564ed181bae_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/raw-events-1_a1fd074171c9b54b979e7564ed181bae_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/raw-events-1_a1fd074171c9b54b979e7564ed181bae_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/raw-events-1_a1fd074171c9b54b979e7564ed181bae_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/raw-events-1_a1fd074171c9b54b979e7564ed181bae_800.jpg\" alt=\"Event-autocapture-Userpilot\" \/><\/picture><figcaption>Event autocapture in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>Retention reports, paths, and funnels:<\/strong> Userpilot offers several insightful analytics reports for visualizing user behavior data. While <a href=\"https:\/\/userpilot.com\/blog\/how-to-perform-funnel-analysis-in-userpilot\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel analysis<\/a> reports offer insights into drop-off points, <a href=\"https:\/\/userpilot.com\/blog\/userpilot-paths\/\" target=\"_blank\" rel=\"noopener noreferrer\">path analysis<\/a> provides granular details of how users interact with your product. <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cohort retention reports<\/a>, on the other hand, are useful for identifying user segments that are more likely to churn.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/cohort-table-userpilot_61f0877be02a3d14cdf6e2e9279fdbe3_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/cohort-table-userpilot_61f0877be02a3d14cdf6e2e9279fdbe3_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/cohort-table-userpilot_61f0877be02a3d14cdf6e2e9279fdbe3_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/cohort-table-userpilot_61f0877be02a3d14cdf6e2e9279fdbe3_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/cohort-table-userpilot_61f0877be02a3d14cdf6e2e9279fdbe3_800.jpg\" alt=\"Cohort-analysis-Userpilot\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/blog\/cohort-retention-analysis\/\">Cohort retention analysis<\/a> in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/user-profile\/\" target=\"_blank\" rel=\"noopener noreferrer\">User profiles<\/a>: <\/strong>These offer insights into in-app <a href=\"https:\/\/userpilot.com\/blog\/engagement-data\/\">engagement data and<\/a> survey responses for individual users. You can even analyze specific sessions, including the events that occurred and the paths that the user took.<\/li>\n<li><strong>Session replay:<\/strong> With Userpilot\u2019s Session Recording feature, you can see exactly how users navigate your product. Moreover, you can combine <a href=\"https:\/\/userpilot.com\/blog\/what-is-session-replay\/\" target=\"_blank\" rel=\"noopener noreferrer\">session replays<\/a> with data from user profiles and funnel analysis for a better understanding of why certain users drop off.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/session-recordings-with-filters-1_8ec022b040ff46228844ccf426ec0496_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/session-recordings-with-filters-1_8ec022b040ff46228844ccf426ec0496_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/session-recordings-with-filters-1_8ec022b040ff46228844ccf426ec0496_800.png\" alt=\"Userpilot-session-replay\" \/><\/picture><figcaption>Session replays in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>15+ Survey templates:<\/strong> You can choose from several customizable <a href=\"https:\/\/userpilot.com\/blog\/in-app-survey-design-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app survey templates<\/a> including NPS, CSAT, and CES. Plus, Userpilot offers advanced branching logic to tailor the sequence of questions in surveys based on previous responses, which allows you to collect more detailed and on-point feedback from users.<\/li>\n<li><strong>NPS tagging:<\/strong> You can tag open-ended responses and easily identify common themes amongst detractors, making it easier to prioritize improvements.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tagging-a-response-in-userpilot_002aa7b48d1aed13fbb84ff2fb8df43a.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tagging-a-response-in-userpilot_002aa7b48d1aed13fbb84ff2fb8df43a.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/tagging-a-response-in-userpilot_002aa7b48d1aed13fbb84ff2fb8df43a.gif\" alt=\"Userpilot-NPS-tagging\" \/><\/picture><figcaption>NPS response tagging in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>No-code builder:<\/strong> Create personalized in-app flows using UI patterns like modals, tooltips, and slideouts to remove friction and improve the product experience.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/untitled-4_d59dcb41810533a160c99b5c7d5bf458_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/untitled-4_d59dcb41810533a160c99b5c7d5bf458_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/untitled-4_d59dcb41810533a160c99b5c7d5bf458_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/untitled-4_d59dcb41810533a160c99b5c7d5bf458_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/untitled-4_d59dcb41810533a160c99b5c7d5bf458_800.jpg\" alt=\"Userpilot-no-code-builder\" \/><\/picture><figcaption>No-code builder in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h4 id=\"9b1g8\"><strong>Hotjar vs Userpilot<\/strong><\/h4>\n<p>Both Hotjar and Userpilot come with juicy analytics and user feedback features.<\/p>\n<p>Hotjar offers probably the most robust heatmap features on the market. Using over five types of heatmaps, you can identify all the friction points in the user experience.<\/p>\n<p>When it comes to visualizing quantitative user behavior data, Userpilot takes the lead. The platform offers several analytics reports, and you can even set up <a href=\"https:\/\/userpilot.com\/blog\/userpilot-custom-analytics-dashboards\/\" target=\"_blank\" rel=\"noopener noreferrer\">custom dashboards<\/a> to track relevant reports.<\/p>\n<p>While both Hotjar and Userpilot offer in-app surveys for feedback collection, the latter also lets you analyze qualitative survey responses. On the other hand, Hotjar offers more options for extensive user research. Hotjar\u2019s one-on-one interviews stand out.<\/p>\n<p>What sets Userpilot apart from Hotjar is that it isn\u2019t just a <a href=\"https:\/\/userpilot.com\/blog\/behavioral-analytics\/\">behavioral analytics platform<\/a>. You also get a full spectrum of <a href=\"https:\/\/userpilot.com\/blog\/increase-app-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app engagement features <\/a>to act on the data you collected through analytics.<\/p>\n<p>In other words, Userpilot replaces multiple products and streamlines your workflows, while Hotjar is a one-point solution and needs to be integrated with other engagement tools.<\/p>\n<h3 id=\"aotc6\"><strong>5. Pendo<\/strong><\/h3>\n<p><strong>Best for:<\/strong> Enterprise SaaS business<\/p>\n<p><strong>G2 rating:<\/strong> 4.4 out of 5 stars<\/p>\n<p><strong>Pricing:<\/strong> Available on request<\/p>\n<p><strong>Supported devices:<\/strong> Web and mobile<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-55_7ef3800fc9b0159c93f07dfcbfebf0da_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-55_7ef3800fc9b0159c93f07dfcbfebf0da_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-55_7ef3800fc9b0159c93f07dfcbfebf0da_800.png\" alt=\"Pendo-dashboard\" \/><\/picture><figcaption>Dashboard of Pendo.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/userpilot.com\/blog\/what-is-pendo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo<\/a> is a pioneering digital adoption platform that offers user engagement, analytics, and product discovery features.<\/p>\n<h4 id=\"5pscc\"><strong>Hotjar vs Pendo<\/strong><\/h4>\n<p>Both Hotjar and <a href=\"https:\/\/userpilot.com\/blog\/what-is-pendo\/\">Pendo facilitate<\/a> product discovery but via different sets of features.<\/p>\n<p>Pendo lets you run idea tests to validate up to 3 product ideas from real users, making user research a breeze. The platform also lets you build and share<a href=\"https:\/\/userpilot.com\/blog\/free-and-best-product-roadmap-tools\/\" target=\"_blank\" rel=\"noopener noreferrer\"> roadmaps<\/a> with different teams.<\/p>\n<p>With Hotjar, you can conduct one-on-one interviews for in-depth product insights.<\/p>\n<p>When it comes to user feedback collection, Pendo lacks variety in terms of survey templates. The platform offers in-app polls <a href=\"https:\/\/userpilot.com\/blog\/types-of-nps-surveys\/\">and NPS surveys<\/a>. However, polls are only available as a part of in-app flows.<\/p>\n<p>What makes Pendo stand out are its robust analytics features, including auto-capture and session recordings. You can also visualize user behavior and product usage data in the form of various reports, including funnel, path, and trend analysis. However, despite a strong product analytics layer, Pendo lacks heatmaps and real-time analytics.<\/p>\n<h3 id=\"bitn\"><strong>6. PostHog<\/strong><\/h3>\n<p><strong>Best for:<\/strong> Startups and mid-sized companies<\/p>\n<p><strong>G2 rating:<\/strong> 4.4 out of 5 stars<\/p>\n<p><strong>Pricing:<\/strong> Based on usage<\/p>\n<p><strong>Supported devices:<\/strong> Web and mobile<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-56_6a8d7e9b7c2a41caeaac2b2940ad080c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/image-56_6a8d7e9b7c2a41caeaac2b2940ad080c_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-56_6a8d7e9b7c2a41caeaac2b2940ad080c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/image-56_6a8d7e9b7c2a41caeaac2b2940ad080c_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-56_6a8d7e9b7c2a41caeaac2b2940ad080c_800.jpg\" alt=\"PostHog-session-recordings\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/blog\/session-recordings\/\">Session recordings in<\/a> PostHog.<\/figcaption><\/figure>\n<p>PostHog is an open-source product analytics platform that offers both cloud-based and self-hosted implementation options. The platform is used by <a href=\"https:\/\/userpilot.com\/blog\/product-team-structure\/\" target=\"_blank\" rel=\"noopener noreferrer\">product teams<\/a>, especially developers who are looking to test new feature iterations.<\/p>\n<h4 id=\"2bl6g\"><strong>Hotjar vs PostHog<\/strong><\/h4>\n<p>Like Hotjar, PostHog also offers heatmaps, including rage clicks and scroll maps. You get auto-capture and session replays, too, and the recordings even include network activity data.<\/p>\n<p>Additionally, PostHog has more variety in terms of analytics reports, including funnels, paths, and retention analysis. You also get a user lifecycle analysis report that gives a complete breakdown of new, returning, and inactive users.<\/p>\n<p>With PostHog, you can also set up<a href=\"https:\/\/userpilot.com\/blog\/what-is-ab-testing-in-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"> A\/B tests<\/a> and multivariate variate tests to understand how changes to your product impact user behavior and product usage. Similarly, you can use feature flags to test new or modified features with a small user group before a full-fledged release. Hotjar lacks all these features.<\/p>\n<p>While PostHog lets you implement <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app surveys<\/a> from pre-built templates, it lacks other feedback features like interviews and website forms.<\/p>\n<h3 id=\"8li31\"><strong>7. Lucky Orange<\/strong><\/h3>\n<p><strong>Best for:<\/strong> Small businesses<\/p>\n<p><strong>G2 rating:<\/strong> 4.6 out of 5 stars<\/p>\n<p><strong>Pricing:<\/strong> Grow plan starts at $72 per month<\/p>\n<p><strong>Supported devices:<\/strong> Web<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-60_55fe84fa54dc87d25a96544d7c3d6561_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-60_55fe84fa54dc87d25a96544d7c3d6561_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-60_55fe84fa54dc87d25a96544d7c3d6561_800.jpg\" alt=\"Lucky-Orange-dashboard\" \/><\/picture><figcaption>Dashboard of Lucky Orange.<\/figcaption><\/figure>\n<p>Lucky Orange is a <a href=\"https:\/\/userpilot.com\/blog\/conversion-rate-optimization-for-saas\/\">conversion optimization<\/a> tool that lets you monitor website visitor behavior and collect feedback. You also get basic user engagement features like announcements and live chat.<\/p>\n<h4 id=\"apfl2\"><strong>Hotjar vs Lucky Orange<\/strong><\/h4>\n<p>Lucky Orange shares a few features with Hotjar, including heatmaps, session replays, surveys, and funnels. However, none of the paid plans retain data for more than 60 days. In contrast, Hotjar offers 365-day data storage on all plans.<\/p>\n<p>Like Mouseflow, Lucky Orange also offers form analytics that enables you to identify problematic fields to optimize forms and increase completion rates.<\/p>\n<p>Another distinguishing feature is Visitor Profiles, which include the specifics of individual website visitors. You can dig deep into a visitor\u2019s sessions and on-page interactions and even set filters to see specific visits.<\/p>\n<p>Unlike Hotjar, Lucky Orange comes with a few user engagement features. For instance, you can trigger contextual announcements to website visitors about offers and company news. Likewise, you can add a live <a href=\"https:\/\/userpilot.com\/blog\/chatbots-vs-knowledge-bases\/\" target=\"_blank\" rel=\"noopener noreferrer\">chatbot <\/a>to your website to handle common customer queries.<\/p>\n<h3 id=\"bnan0\"><strong>8. Crazy Egg<\/strong><\/h3>\n<p><strong>Best for:<\/strong> Small businesses and digital agencies<\/p>\n<p><strong>G2 rating:<\/strong> 4.2 out of 5 stars<\/p>\n<p><strong>Pricing:<\/strong> Pro plan starts at $249 per month<\/p>\n<p><strong>Supported devices:<\/strong> Web<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-61_b5d71e02e2d014c07514b8cc8e5c704a_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-61_b5d71e02e2d014c07514b8cc8e5c704a_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/image-61_b5d71e02e2d014c07514b8cc8e5c704a_800.jpg\" alt=\"Crazy-Egg-heatmap\" \/><\/picture><figcaption>Heatmap of Crazy Egg.<\/figcaption><\/figure>\n<p>Crazy Egg is a web analytics tool that provides insights into how users interact with a website. It uses tools like <strong>heatmaps<\/strong>, <strong>scrollmaps<\/strong>, <strong>confetti reports<\/strong>, and <strong>overlay reports<\/strong> to visually display user behavior.<\/p>\n<h4 id=\"3ve8m\"><strong>Hotjar vs Crazy Egg<\/strong><\/h4>\n<p>Like Hotjar, Crazy Egg lets you dig deeper into user behavior with click, scroll, and move maps. You can also view session recordings and launch basic surveys to collect feedback from visitors with surveys.<\/p>\n<p>Additionally, you get A\/B testing, which allows you to experiment with different on-page elements and identify the most effective ones.<\/p>\n<p>While Crazy Egg lets you analyze traffic from different referral sources, it lacks advanced analytics features like conversion funnels and trend analysis.<\/p>\n<h2 id=\"3r55f\">Conclusion<\/h2>\n<p>There isn\u2019t a one-size-fits-all replacement for Hotjar. From Userpilot&#8217;s comprehensive product growth platform to Pendo&#8217;s robust analytics and PostHog&#8217;s open-source flexibility, each competitor brings unique features to the table.<\/p>\n<p>Whether your focus is on advanced analytics, usability testing, or user engagement, the right choice will depend on your specific requirements, technical expertise, and budget.<\/p>\n<p>If you are looking for an all-in-one product growth platform, then Userpilot is your go-to tool. <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Schedule a demo<\/a> to understand if it can be the right Hotjar alternative for you.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Looking for the best Hotjar alternatives? Here&#8217;s a comprehensive list of options that you can choose from based on your unique needs.<\/p>\n","protected":false},"author":24,"featured_media":254212,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[333,6129,6985,6095],"class_list":["post-254211","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparison","tag-hotjar","tag-hotjar-alternatives","tag-hotjar-vs-fullstory","tag-userpilot-vs-hotjar"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Top 8 Hotjar Alternatives and Competitors of All Time<\/title>\n<meta name=\"description\" content=\"Looking for the best Hotjar alternatives? Here&#039;s a comprehensive list of options that you can choose from based on your unique needs.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/hotjar-alternatives\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 8 Hotjar Alternatives and Competitors of All Time\" \/>\n<meta property=\"og:description\" content=\"Looking for the best Hotjar alternatives? 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