{"id":25443,"date":"2025-01-15T08:57:01","date_gmt":"2025-01-15T08:57:01","guid":{"rendered":"https:\/\/userpilot.com\/blog\/customer-satisfaction-survey-examples\/"},"modified":"2026-03-08T18:15:52","modified_gmt":"2026-03-08T18:15:52","slug":"customer-satisfaction-survey-examples","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/customer-satisfaction-survey-examples\/","title":{"rendered":"15 Best Customer Satisfaction Survey Examples [+Questions to Copy]"},"content":{"rendered":"<p>If you\u2019ve sent customer satisfaction surveys but struggled to get meaningful responses, you\u2019re not alone.<\/p>\n<p>Generic or poorly designed surveys often fail to capture your customers\u2019 interest, leaving you with little to no actionable insights.<\/p>\n<p>When done right, these surveys will provide you with the data needed to delight your users, reduce churn, and build long-term loyalty.<\/p>\n<p>In this guide, I\u2019ve handpicked 15 <a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-survey-saas\/\">customer satisfaction survey<\/a> examples from top companies to help you <a href=\"https:\/\/userpilot.com\/product\/user-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">create your surveys<\/a> more effectively.<\/p>\n<p>You\u2019ll also learn the fundamentals of survey design, explore different types of surveys, and discover best practices to help you collect actionable feedback.<\/p>\n<p><!-- Interactive Lead Gen Piece for Customer Satisfaction Survey Examples --><\/p>\n<div id=\"up-lead-gen-container\">\n<p><!-- Progress Bar --><\/p>\n<div class=\"up-lg-progress-bar-container\">\n<div id=\"up-lg-progress-bar\" style=\"width: 25%;\"><\/div>\n<\/div>\n<p><!-- Step 1: Goal --><\/p>\n<div class=\"up-lg-step\" data-step=\"0\">\n<h3>What&#8217;s your main goal with customer satisfaction surveys?<\/h3>\n<div class=\"up-lg-options\">\n<div class=\"up-lg-option\" data-value=\"activation\">Increase User Activation<\/div>\n<div class=\"up-lg-option\" data-value=\"adoption\"><a href=\"https:\/\/userpilot.com\/blog\/improve-feature-adoption-saas\/\">Improve Feature Adoption<\/a><\/div>\n<div class=\"up-lg-option\" data-value=\"conversion\">Boost Trial to Paid Conversion<\/div>\n<div class=\"up-lg-option\" data-value=\"other\">Other<\/div>\n<\/div>\n<\/div>\n<p><!-- Step 2: Challenge --><\/p>\n<div class=\"up-lg-step\" style=\"display: none;\" data-step=\"1\">\n<h3>What&#8217;s your biggest challenge when creating these surveys?<\/h3>\n<div class=\"up-lg-options\">\n<div class=\"up-lg-option\" data-value=\"responses\">Getting enough responses<\/div>\n<div class=\"up-lg-option\" data-value=\"questions\">Asking the right questions<\/div>\n<div class=\"up-lg-option\" data-value=\"analysis\">Analyzing the feedback effectively<\/div>\n<div class=\"up-lg-option\" data-value=\"action\">Acting on the insights<\/div>\n<\/div>\n<\/div>\n<p><!-- Step 3: Current Tools --><\/p>\n<div class=\"up-lg-step\" style=\"display: none;\" data-step=\"2\">\n<h3>What are you currently using to survey your users?<\/h3>\n<div class=\"up-lg-options\">\n<div class=\"up-lg-option\" data-value=\"survey-tool\">A dedicated survey tool (e.g., SurveyMonkey)<\/div>\n<div class=\"up-lg-option\" data-value=\"in-house\">We built it in-house<\/div>\n<div class=\"up-lg-option\" data-value=\"email\">An email marketing tool<\/div>\n<div class=\"up-lg-option\" data-value=\"none\">Nothing yet, we&#8217;re just exploring<\/div>\n<\/div>\n<\/div>\n<p><!-- Step 4: Final CTA --><\/p>\n<div class=\"up-lg-step\" style=\"display: none;\" data-step=\"3\">\n<h3>See how to solve your survey challenges.<\/h3>\n<p>Stop guessing and start improving your user experience. Userpilot provides the tools and insights you need, with powerful targeting and analytics. Explore tailored **customer satisfaction survey examples** and see how you can implement them code-free.<\/p>\n<p><button id=\"up-lg-cta-btn\"><br \/>\nGet Your Free Demo<br \/>\n<\/button><\/p>\n<\/div>\n<\/div>\n<p><!-- IMPORTANT: Upload the accompanying .js file to your WordPress Media Library and replace the placeholder 'YOUR_FILE_URL_HERE.js' with the actual file URL. --><br \/>\n<script src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2025\/01\/customer-satisfaction-survey-examples.js\"><\/script><\/p>\n<h2 id=\"8ctb7\"><strong>15 customer satisfaction survey examples from leading companies<\/strong><\/h2>\n<p>Let\u2019s take a look at customer satisfaction <a href=\"https:\/\/userpilot.com\/blog\/survey-examples\/\">survey examples from<\/a> leading companies in action. Below, I have also explained how the survey is implemented and highlighted what makes it effective.<\/p>\n<h3 id=\"3m6h7\"><strong>1. Zoom&#8217;s simple customer experience survey<\/strong><\/h3>\n<p>Zoom\u2019s <a href=\"https:\/\/userpilot.com\/blog\/customer-experience-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer experience survey<\/a> is an excellent example of user-centered design. After a meeting, users are presented with a simple question: \u201cHow was your experience?\u201d<\/p>\n<p>Instead of overwhelming the user with multiple options, it keeps things minimal with just two choices\u2014a thumbs-up for a great experience and a thumbs-down for issues.<\/p>\n<p>This binary feedback method allows users to respond quickly without much thought or effort. The simplicity makes it more likely that users will <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-survey-response-rates\/\" target=\"_blank\" rel=\"noopener noreferrer\">engage with the survey<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/zoom-survey_104eaec34e933a4eae91dc1d8584c330_800.png 1x, https:\/\/images.storychief.com\/account_6827\/zoom-survey_104eaec34e933a4eae91dc1d8584c330_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/zoom-survey_104eaec34e933a4eae91dc1d8584c330_800.png 1x, https:\/\/images.storychief.com\/account_6827\/zoom-survey_104eaec34e933a4eae91dc1d8584c330_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/zoom-survey_104eaec34e933a4eae91dc1d8584c330_800.png\" alt=\"Zoom\u2019s customer experience survey.\" \/><\/picture><figcaption>Zoom\u2019s customer experience survey.<\/figcaption><\/figure>\n<h3 id=\"b98bf\"><strong>2. RecruitNow&#8217;s onboarding satisfaction survey<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/recruitnow-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">RecruitNow <\/a>triggers a simple satisfaction survey, asking users to rate their onboarding experience at the end of the flow. This well-timed survey captures feedback while the experience is still fresh, helping RecruitNow assess the effectiveness of their onboarding and make improvements where needed.<\/p>\n<p>In addition to onboarding surveys, RecruitNow conducts<a href=\"https:\/\/userpilot.com\/blog\/b2b-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer satisfaction (CSAT) surveys<\/a> every six months using Userpilot. These in-app surveys allow them to collect valuable insights into user satisfaction, identify opportunities for product improvements, and enhance the overall experience.<\/p>\n<p>Though the six month survey cadence provides useful insights, I believe implementing more frequent surveys\u2014such as quarterly\u2014could help them spot trends and act on opportunities faster.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/recruitnows-onboarding-survey_003b88b15c239154a3441ece9ad0fc2b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/recruitnows-onboarding-survey_003b88b15c239154a3441ece9ad0fc2b_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/recruitnows-onboarding-survey_003b88b15c239154a3441ece9ad0fc2b_800.png 1x, https:\/\/images.storychief.com\/account_6827\/recruitnows-onboarding-survey_003b88b15c239154a3441ece9ad0fc2b_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/recruitnows-onboarding-survey_003b88b15c239154a3441ece9ad0fc2b_800.png\" alt=\"RecruitNow\u2019s onboarding survey to measure customer satisfaction.\" \/><\/picture><figcaption>RecruitNow\u2019s onboarding survey to measure customer satisfaction.<\/figcaption><\/figure>\n<h3 id=\"1qqsd\"><strong>3. CYBERBIZ&#8217;s product redesign satisfaction survey<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/cyberbiz-case-study\/\" target=\"_blank\" rel=\"noopener noreferrer\">CYBERBIZ<\/a> uses Userpilot\u2019s in-app surveys to collect customer feedback and measure the success of their product redesign.<\/p>\n<p>To gather a comprehensive view, CYBERBIZ used both an ordinal scale and an open-ended survey question. The latter encouraged users to share detailed feedback in their own words, providing deeper insights into their experiences and uncovering specific areas for improvement.<\/p>\n<p>The results significantly improved <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a>, reduced support tickets, and enabled more informed decisions based on unified customer feedback. This approach highlights how contextually triggered surveys can drive impactful changes and enhance user satisfaction.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/cyberbiz-satisfaction-survey_21eee5229feacafbd148e7d206e410be_800.png 1x, https:\/\/images.storychief.com\/account_6827\/cyberbiz-satisfaction-survey_21eee5229feacafbd148e7d206e410be_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/cyberbiz-satisfaction-survey_21eee5229feacafbd148e7d206e410be_800.png 1x, https:\/\/images.storychief.com\/account_6827\/cyberbiz-satisfaction-survey_21eee5229feacafbd148e7d206e410be_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/cyberbiz-satisfaction-survey_21eee5229feacafbd148e7d206e410be_800.png\" alt=\"CYBERBIZ\u2019s product redesign survey in Userpilot.\" \/><\/picture><figcaption>CYBERBIZ\u2019s product redesign survey in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"15rv\"><strong>4. Asana&#8217;s non-intrusive survey<\/strong><\/h3>\n<p>Asana triggers an <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app survey<\/a> to gauge customer satisfaction. Instead of using a modal that disrupts the user\u2019s flow, they opt for a sleek notification banner.<\/p>\n<p>The banner is strategically placed at the top of the page, ensuring it doesn\u2019t interfere with the user\u2019s workflow. The subtle design is not overwhelming nor confusing and gets straight to asking what is needed.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/asanas-nps-survey_000dfe9eac8e6439ecfaef154b872fa7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/asanas-nps-survey_000dfe9eac8e6439ecfaef154b872fa7_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/asanas-nps-survey_000dfe9eac8e6439ecfaef154b872fa7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/asanas-nps-survey_000dfe9eac8e6439ecfaef154b872fa7_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/asanas-nps-survey_000dfe9eac8e6439ecfaef154b872fa7_800.png\" alt=\"Asana\u2019s CSAT survey.\" \/><\/picture><figcaption>Asana\u2019s CSAT survey.<\/figcaption><\/figure>\n<h3 id=\"bn5be\"><strong>5. Code Camp&#8217;s emoji-based survey<\/strong><\/h3>\n<p>Code Camp takes a unique approach by sending parents a <a href=\"https:\/\/userpilot.com\/blog\/saas-personalized-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized email<\/a> that shows the CSAT survey results filled in by their child. The email addresses the user by name and clearly explains the purpose of the survey.<\/p>\n<p>The survey itself is simple and engaging, using a series of emojis to represent answers. These are color-coded in yellow, which stands out against the white background.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/code-camp-survey_4a3f624f08ae98553e1b4aa5b280f22f_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/code-camp-survey_4a3f624f08ae98553e1b4aa5b280f22f_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/code-camp-survey_4a3f624f08ae98553e1b4aa5b280f22f_800.png\" alt=\"Code Camp\u2019s emoji-based survey.\" \/><\/picture><figcaption>Code Camp\u2019s emoji-based survey.<\/figcaption><\/figure>\n<h3 id=\"2hs5t\"><strong>6. Userpilot\u2019s general product feedback survey<\/strong><\/h3>\n<p>Userpilot\u2019s general <a href=\"https:\/\/userpilot.com\/blog\/product-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">product feedback <\/a>survey is designed to gather customer satisfaction insights.<\/p>\n<p>It uses a simple question, paired with emojis, to make the survey intuitive and user-friendly. It also features an open-ended question for users to provide qualitative feedback, offering deeper insights into their experience and potential areas for improvement.<\/p>\n<p>The best part about this survey is that it is available on demand. Whenever a user wants to provide feedback, they can go to the resource center and click on \u201cGive feedback on Userpilot.\u201d<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/userpilot-feedback-loop_676ae7d858000f2aa4391be5be787c03.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/userpilot-feedback-loop_676ae7d858000f2aa4391be5be787c03.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/userpilot-feedback-loop_676ae7d858000f2aa4391be5be787c03.gif\" alt=\"Userpilot\u2019s feedback survey.\" \/><\/picture><figcaption>Userpilot\u2019s feedback survey.<\/figcaption><\/figure>\n<h3 id=\"a4dki\"><strong>7. HubSpot\u2019s customer satisfaction score survey<\/strong><\/h3>\n<p>HubSpot sends customers this simple survey after important customer interactions. They ask customers to rate their experience on a 1\u20137 point scale, from worst to best.<\/p>\n<p>What\u2019s impressive about HubSpot\u2019s <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback survey <\/a>is its simple yet impressive nature. The question asked is direct and easily understood by anyone.<\/p>\n<p>The survey is subtle and not obstructive. It comes in a smaller modal design, which works well to grab the user\u2019s attention, without covering the entire screen. Also, HubSpot\u2019s clear branding is reflected in the survey.<\/p>\n<p>The downside to this survey is a lack of qualitative data. This makes it difficult to collect extra details on what exactly the customer liked or hated.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/hubspot-csat-survey_3b46a217493c9e7091109cdd344f0ec2_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/hubspot-csat-survey_3b46a217493c9e7091109cdd344f0ec2_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/hubspot-csat-survey_3b46a217493c9e7091109cdd344f0ec2_800.png\" alt=\"HubSpot\u2019s CSAT survey.\" \/><\/picture><figcaption>HubSpot\u2019s CSAT survey.<\/figcaption><\/figure>\n<h3 id=\"44oqp\"><strong>8. HubSpot\u2019s mid-onboarding check survey<\/strong><\/h3>\n<p>HubSpot understands that onboarding is critical to determining whether the user will become a customer or not. So, instead of playing guessing games, they measure the satisfaction of customers with the<a href=\"https:\/\/userpilot.com\/blog\/product-onboarding-best-practices-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> onboarding program<\/a>.<\/p>\n<p>Only this time, the survey is not triggered in-app but sent via email. In the email, the user is addressed by name and informed about what\u2019s going on.<\/p>\n<p>Then, HubSpot includes a simple survey and asks users to choose their answer from a series of emojis with the help of a color code from red to green for clarity.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/hubspot-satisfaction-survey_efa692daaef821364e84f2a62178cad7_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/hubspot-satisfaction-survey_efa692daaef821364e84f2a62178cad7_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/hubspot-satisfaction-survey_efa692daaef821364e84f2a62178cad7_800.png\" alt=\"HubSpot\u2019s satisfaction survey.\" \/><\/picture><figcaption>HubSpot\u2019s satisfaction survey.<\/figcaption><\/figure>\n<h3 id=\"cvoot\"><strong>9. Wise\u2019s transactional NPS survey<\/strong><\/h3>\n<p>After a user has made a payment with Wise, the company sends a transactional survey via email. This is a good example of how to<a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\"> collect customer feedback<\/a> in real time, as it comes right after the user performs the action when the memory is still fresh in their mind.<\/p>\n<p>The survey poses a simple question, answered on a 10-point scale, which is too demanding for most customers. To explain what each number means, Wise combines both words and emojis as a visual and text-based approach for better cognitive function.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/wise-email-survey_2d951eb4945d4fcea3424612b626a6be_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/wise-email-survey_2d951eb4945d4fcea3424612b626a6be_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/wise-email-survey_2d951eb4945d4fcea3424612b626a6be_800.png\" alt=\"Wise\u2019s NPS survey.\" \/><\/picture><figcaption>Wise\u2019s NPS survey.<\/figcaption><\/figure>\n<h3 id=\"9rii5\"><strong>10. Jira\u2019s customer satisfaction survey regarding a new issue<\/strong><\/h3>\n<p>Jira sends a quick survey to understand how satisfied customers are with a new feature. This survey pops up after the user has engaged with the feature for a few minutes.<\/p>\n<p>Customers who need an immediate response are referred to the customer support team with a single click, while customers who wish to leave a review can continue filling out the feedback form.<\/p>\n<p>The<a href=\"https:\/\/userpilot.com\/blog\/user-experience-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\"> survey question<\/a> is presented in the hopes of capturing likely issues that might have come up when interacting with the new feature. Users can rate their satisfaction with emojis, and if they wish, they can give more detailed feedback.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/jira-survey_6d550ff3709baf4e432a541b726a3b10_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/jira-survey_6d550ff3709baf4e432a541b726a3b10_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/jira-survey_6d550ff3709baf4e432a541b726a3b10_800.png\" alt=\"Jira\u2019s customer satisfaction survey.\" \/><\/picture><figcaption>Jira\u2019s customer satisfaction survey.<\/figcaption><\/figure>\n<h3 id=\"9io21\"><strong>11. Slack\u2019s overall customer satisfaction survey example<\/strong><\/h3>\n<p>Slack programs a generic customer satisfaction survey to trigger at random intervals. This could be after the user has spent a certain period of time on the app, when they complete an action, or when they use an advanced feature.<\/p>\n<p>Slack substitutes the number scale for multiple choice answers that are more direct and sound human. The options provided by Slack make it easy for them to figure out if the user is having a UI problem, an experience problem, or a navigational issue.<\/p>\n<p>This is followed by a simple question that lets users share any ideas, opinions, or <a href=\"https:\/\/userpilot.com\/blog\/user-frustration\/\" target=\"_blank\" rel=\"noopener noreferrer\">frustrations<\/a> that are secondary and not included in the multiple-choice question.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/slack-survey_5ac3672a2cc889f722fb282336318dcf_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/slack-survey_5ac3672a2cc889f722fb282336318dcf_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/slack-survey_5ac3672a2cc889f722fb282336318dcf_800.png\" alt=\"Slack\u2019s customer satisfaction survey.\" \/><\/picture><figcaption>Slack\u2019s customer satisfaction survey.<\/figcaption><\/figure>\n<h3 id=\"2b1mq\"><strong>12. Miro\u2019s passive customer satisfaction survey example<\/strong><\/h3>\n<p>Miro\u2019s customer satisfaction survey is a brilliant one because it\u2019s always on. That means it is designed to blend in with the UI design as a<a href=\"https:\/\/userpilot.com\/blog\/active-vs-passive-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\"> passive feedback collection method<\/a>.<\/p>\n<p>So, instead of triggering the survey and interrupting the user, Miro embeds the CSAT survey into the customer experience and allows the user to decide when to fill it in.<\/p>\n<p>Of course, you\u2019d expect nothing less from Miro when it comes to visual presentation\u2014that\u2019s what their brand is about. So, using emojis is no surprise here.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/miro-survey_b1c24c5d8bc0ab074c34e56e35764554_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/miro-survey_b1c24c5d8bc0ab074c34e56e35764554_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/miro-survey_b1c24c5d8bc0ab074c34e56e35764554_800.png\" alt=\"Miro\u2019s customer satisfaction survey.\" \/><\/picture><figcaption>Miro\u2019s customer satisfaction survey.<\/figcaption><\/figure>\n<h3 id=\"38vd2\"><strong>13. Jira\u2019s real-time in-app customer satisfaction survey example<\/strong><\/h3>\n<p>Collecting feedback in real-time, i.e., while the user is still in the experience or right after the interaction, is critical. The experience is still fresh in their minds, so the feedback is more accurate and genuine.<\/p>\n<p>That\u2019s why Jira doesn\u2019t waste time and <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">collects feedback<\/a> right after the user engages with the feature. Surveys are triggered in-app and pop up as a modal.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/jira-ces-survey_aa4c2d77912864f7ea990fe59b23ef80_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/jira-ces-survey_aa4c2d77912864f7ea990fe59b23ef80_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/jira-ces-survey_aa4c2d77912864f7ea990fe59b23ef80_800.png\" alt=\"Jira\u2019s CES survey.\" \/><\/picture><figcaption>Jira\u2019s CES survey.<\/figcaption><\/figure>\n<h3 id=\"cv734\"><strong>14. Insurify&#8217;s visually appealing NPS survey<\/strong><\/h3>\n<p>Insurify <a href=\"https:\/\/userpilot.com\/blog\/when-to-send-nps-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS survey<\/a> asks customers how likely they are to recommend their product to a friend or colleague. This survey is sent via email in an attempt to reach both active and inactive users.<\/p>\n<p>What makes this survey stand out is its design &#8211; it\u2019s simple but still packs a punch. The color gradient on the scale helps users pick a number easily, while the illustration adds more substance to the email survey.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/insurify-survey_4de240cb67618069f9500be62c0b2140_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/insurify-survey_4de240cb67618069f9500be62c0b2140_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/insurify-survey_4de240cb67618069f9500be62c0b2140_800.png\" alt=\"Insurify\u2019s NPS survey.\" \/><\/picture><figcaption>Insurify\u2019s NPS survey.<\/figcaption><\/figure>\n<h3 id=\"5769f\"><strong>15. Amazon&#8217;s simple customer satisfaction survey<\/strong><\/h3>\n<p>Amazon uses a straightforward <a href=\"https:\/\/userpilot.com\/blog\/csat-survey-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer satisfaction (CSAT) survey<\/a> to gauge user sentiment. The survey asks a direct question: &#8220;How satisfied are you with the Amazon Associate Program?&#8221;<\/p>\n<p>Customers respond on a simple 1\u20135 scale, where 1 represents &#8220;extremely dissatisfied&#8221; and 5 represents &#8220;extremely satisfied.&#8221;<\/p>\n<p>This type of survey is easy to design and implement, making it versatile to measure satisfaction at key touch points throughout the customer journey. The best part is it provides actionable insights with minimal effort from both your and the user\u2019s end.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/amazons-survey_e4958cc0eff79a7c885275654c92ee4d_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/amazons-survey_e4958cc0eff79a7c885275654c92ee4d_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/amazons-survey_e4958cc0eff79a7c885275654c92ee4d_800.png\" alt=\"Amazon\u2019s CSAT survey.\" \/><\/picture><figcaption>Amazon\u2019s CSAT survey.<\/figcaption><\/figure>\n<h2 id=\"amjua\"><strong>20 Customer satisfaction survey questions to leverage<\/strong><\/h2>\n<p>Here is a list of 20 questions organized into five distinct categories to help you assess user satisfaction at different stages of the user journey.<\/p>\n<h3 id=\"9mlug\"><strong>General satisfaction questions<\/strong><\/h3>\n<ul>\n<li>How would you rate your overall experience with us?<\/li>\n<li>How easy was it to use our [product\/service]?<\/li>\n<li>How likely are you to renew your subscription?<\/li>\n<li>What do you like most about our product?<\/li>\n<li>How easy was it to [complete a specific task]?\u201d<\/li>\n<\/ul>\n<h3 id=\"dk4mr\"><strong>Customer loyalty questions<\/strong><\/h3>\n<ul>\n<li>How likely are you to continue using our [product\/service] in the future?<\/li>\n<li>Are you considering switching to a competitor? If yes, why?<\/li>\n<li>What is the primary reason you continue to do business with us?<\/li>\n<li>Would you recommend our product to a colleague or friend?<\/li>\n<li>What factors would increase your loyalty to our company?<\/li>\n<\/ul>\n<h3 id=\"22fr8\"><strong>Customer experience questions<\/strong><\/h3>\n<ul>\n<li>How easy was it to find the information you were looking for on our app?<\/li>\n<li>Did our product perform as you expected?<\/li>\n<li>What is one thing that frustrates you the most about our product?<\/li>\n<li>How often would you like to hear from us regarding updates or offers?<\/li>\n<li>What aspect of our customer experience could be improved?<\/li>\n<\/ul>\n<h3 id=\"a2tt2\"><strong>Customer service questions<\/strong><\/h3>\n<ul>\n<li>Was the support representative able to resolve your issue?<\/li>\n<li>How satisfied are you with the support you received?<\/li>\n<li>How quickly was your issue resolved?<\/li>\n<li>Did the support team provide helpful information?<\/li>\n<li>How can we improve your support experience?<\/li>\n<\/ul>\n<h2 id=\"9vomo\"><strong>Best practices for creating customer satisfaction surveys<\/strong><\/h2>\n<p>Creating surveys to gauge <a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer satisfaction<\/a> isn\u2019t about asking a bunch of questions to the users. Sure, asking the right questions might boost the response rate initially, but that won\u2019t be enough to build a positive feedback culture in the long run.<\/p>\n<p>Follow these best practices to create surveys that engage users and help you improve the overall quality of feedback:<\/p>\n<h3 id=\"3omtu\"><strong>Keep the customer survey questions short and simple<\/strong><\/h3>\n<p>The shorter the survey, the more likely your customers will complete it.<\/p>\n<p>A lot of companies make the mistake of creating long, drawn-out surveys, which often leads to <a href=\"https:\/\/userpilot.com\/blog\/survey-fatigue\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey fatigue<\/a> as the respondents tend to lose focus mid-way. The result? Users provide rushed answers, or worse, abandon the survey entirely.<\/p>\n<p>That\u2019s why you need to keep the surveys short, focused, and easy to understand.<\/p>\n<p>Limit the number of questions between 3-5 for a higher completion rate. Make sure the questions are in clear, straightforward language, free of technical terms or industry jargon that could confuse respondents.<\/p>\n<p>For example, instead of asking, &#8220;How would you rate the UX of our application?&#8221; say, &#8220;Was it easy to use our app?&#8221;<\/p>\n<h3 id=\"djcfv\"><strong>Segment your users before sending surveys<\/strong><\/h3>\n<p>The effectiveness of your surveys hinges on delivering them to the right users. That\u2019s where segmentation comes in. It ensures your surveys are relevant, personalized, and actionable.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Segment your customers<\/a> based on their in-app behavior, company attributes, or even previous feedback.<\/p>\n<p>You can then determine which surveys should be sent to which users.<\/p>\n<p>Let\u2019s say you\u2019ve created an onboarding checklist that you&#8217;re proud of and want to know if users find it helpful. For this, it makes sense to create and send a survey to only those users who\u2019ve completed the checklist in the first place.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/segmentation-in-userpilot_ae2c190d88e0ec220e5affdd7d375829_800.png 1x, https:\/\/images.storychief.com\/account_6827\/segmentation-in-userpilot_ae2c190d88e0ec220e5affdd7d375829_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/segmentation-in-userpilot_ae2c190d88e0ec220e5affdd7d375829_800.png 1x, https:\/\/images.storychief.com\/account_6827\/segmentation-in-userpilot_ae2c190d88e0ec220e5affdd7d375829_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/segmentation-in-userpilot_ae2c190d88e0ec220e5affdd7d375829_800.png\" alt=\"Segmentation in Userpilot.\" \/><\/picture><figcaption>Segmentation in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"3krk5\"><strong>Trigger customer feedback surveys contextually<\/strong><\/h3>\n<p>Reaching the right people with your survey is not enough. It is also important to consider when the survey will appear on their screen.<\/p>\n<p>Your surveys will not only have a<a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-survey-response-rates\/\" target=\"_blank\" rel=\"noopener noreferrer\"> higher response rate<\/a> if triggered contextually but also will give you more actionable insights.<\/p>\n<p>Imagine a scenario where the user has started their free trial but didn\u2019t sign up for a few days and then one day decides to give you a shot. Once they log in, an NPS survey pops up and asks them whether they would recommend you to their friends.<\/p>\n<p>The user hasn\u2019t even experienced any value with your app, how would they know if they like you enough to refer to others?<\/p>\n<p>But if you triggered the survey contextually \u2013 for example, when interacted with a key feature and completed their JTBD, it would make much more sense to do it.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/page-setting-in-userpilot_8a476edbecf25548f05627cc162f40ff_800.png 1x, https:\/\/images.storychief.com\/account_6827\/page-setting-in-userpilot_8a476edbecf25548f05627cc162f40ff_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/page-setting-in-userpilot_8a476edbecf25548f05627cc162f40ff_800.png 1x, https:\/\/images.storychief.com\/account_6827\/page-setting-in-userpilot_8a476edbecf25548f05627cc162f40ff_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/page-setting-in-userpilot_8a476edbecf25548f05627cc162f40ff_800.png\" alt=\"Page setting in Userpilot.\" \/><\/picture><figcaption>Page setting in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"bjdvf\"><strong>Follow up with customers and close the feedback loop<\/strong><\/h3>\n<p>Don\u2019t leave customers hanging after <a href=\"https:\/\/userpilot.com\/blog\/in-app-feedback-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">collecting feedback<\/a>. Appreciate them for their response and let them know you\u2019re working on the complaints.<\/p>\n<p>For cases where you can\u2019t make any immediate changes, still communicate with users. Taking this approach ensures you build trust and maintain user willingness to provide feedback.<\/p>\n<p>Whether the feedback is positive or negative, it\u2019s important to let customers know how their input is shaping your product. Positive feedback? Ask them for a review. Negative feedback? Interview them for additional insights. Feature request? Add it to the backlog.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/closing-the-loop_b66da59cc79c86c913b602c2723535b2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/closing-the-loop_b66da59cc79c86c913b602c2723535b2_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/closing-the-loop_b66da59cc79c86c913b602c2723535b2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/closing-the-loop_b66da59cc79c86c913b602c2723535b2_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/closing-the-loop_b66da59cc79c86c913b602c2723535b2_800.png\" alt=\"Closing customer loop in Userpilot.\" \/><\/picture><figcaption>Closing customer loop in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"2vc6c\"><strong>Conclusion<\/strong><\/h2>\n<p>When done right, customer satisfaction surveys can uncover how your users truly feel about your product, helping you address potential issues before they lead to churn.<\/p>\n<p>We\u2019ve shared top CSAT survey examples from leading companies to inspire you.<\/p>\n<p>Ready to create your own customized surveys\u2014without writing a single line of code? Book a <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot demo <\/a>today and start collecting actionable feedback that drives results!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Discover 15 customer satisfaction survey examples from top companies and best practices to craft impactful surveys that gather valuable insights.<\/p>\n","protected":false},"author":56,"featured_media":255153,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[86,547,1758,5059,1822,5058],"class_list":["post-25443","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-customer-satisfaction","tag-customer-satisfaction-survey","tag-satisfaction-survey","tag-survey-examples","tag-survey-question","tag-survey-question-examples"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>15 Best Customer Satisfaction Survey Examples [+Questions to Copy]<\/title>\n<meta name=\"description\" content=\"Discover 15 customer satisfaction survey examples from top companies and best practices 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