{"id":25530,"date":"2023-02-04T13:20:27","date_gmt":"2023-02-04T13:20:27","guid":{"rendered":"https:\/\/userpilot.com\/blog\/growth-analytics\/"},"modified":"2026-04-07T19:14:53","modified_gmt":"2026-04-07T19:14:53","slug":"growth-analytics","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/growth-analytics\/","title":{"rendered":"What is Growth Analytics and How to Use It to Improve Customer Acquisition"},"content":{"rendered":"<p>Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive <a href=\"https:\/\/userpilot.com\/role\/product-growth\" target=\"_blank\" rel=\"noopener noreferrer\">product growth<\/a>?<\/p>\n<p>In this article, we cover everything you need to know about growth analytics:<\/p>\n<ul>\n<li>How to perform a growth analysis using an easy five-step process.<\/li>\n<li>The growth metrics you should be tracking.<\/li>\n<li>How <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> can help you leverage your growth analytics.<\/li>\n<\/ul>\n<p>Let\u2019s get started.<\/p>\n<h2 id=\"8gqkb\"><strong>What are growth analytics?<\/strong><\/h2>\n<p>Growth analytics looks at all parts of the process of growth and chooses the metrics that surround product growth, including <a href=\"https:\/\/userpilot.com\/blog\/mrr-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">monthly recurring revenue (MRR)<\/a>, annual recurring revenue (ARR), cost per acquisition (CPA), conversion rates, revenue growth, and more.<\/p>\n<p>Companies that prioritize growth analytics in their <a href=\"https:\/\/userpilot.com\/blog\/saas-product-growth-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">product growth strategy<\/a> will see sustainable revenue growth.<\/p>\n<h2 id=\"ddl8d\"><strong>Growth analytics vs product analytics<\/strong><\/h2>\n<p>Let\u2019s break down the differences and similarities between these two analytics.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-analytics-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product analytics<\/a> is more concerned with how users are interacting with a product. It measures how often users sign in, use certain features, complete product milestones, etc., so it\u2019s centered around in-app behavior.<\/p>\n<p>On the other hand, growth metrics are centered around general <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-analytics-use-cases\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a> and interactions with a brand. The key metrics include conversion rates, <a href=\"https:\/\/userpilot.com\/blog\/customer-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">churn rates<\/a>, revenue growth, and <a href=\"https:\/\/userpilot.com\/blog\/upselling-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">upsells<\/a>.<\/p>\n<p>As you can see, growth <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics<\/a> is less concerned about specific in-app behavior, and more about the overall actions of users that can promote growth.<\/p>\n<h2 id=\"352kt\"><strong>The benefits of using growth analytics<\/strong><\/h2>\n<p>There are three main benefits to using growth analytics:<\/p>\n<h3 id=\"ccohi\"><strong>Understanding the underlying data and making data-driven decisions<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/growth-marketing-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">Growth metrics<\/a> help you gain valuable <a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage<\/a> insights. You can better understand how users are using your product.<\/p>\n<p>Then, use that information to make decisions that will nurture product growth.<\/p>\n<h3 id=\"63skr\"><strong>Reduce churn rate and improve customer experience<\/strong><\/h3>\n<p>Tracking your growth metrics also helps you find and fix <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction points<\/a>. These are areas where users are experiencing issues or confusion, so they don\u2019t naturally move on to the next step. When users experience friction like this, it leads to a <a href=\"https:\/\/userpilot.com\/blog\/saas-analytics-reduce-churn-2022\/\" target=\"_blank\" rel=\"noopener noreferrer\">higher churn<\/a> rate.<\/p>\n<p>On the other hand, if you use growth analytics to find and fix these friction points, you\u2019ll give a better <a href=\"https:\/\/userpilot.com\/blog\/improve-customer-experience-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer experience<\/a> and grow your total revenue.<\/p>\n<h3 id=\"9o59u\"><strong>Identify high-value user cohorts to target for revenue growth<\/strong><\/h3>\n<p>Growth analytics can help you identify your high-value <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-versus-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">cohorts<\/a> to bring in valuable prospects. You\u2019ll know exactly who your target customer is based on who spends the most money, gets the most value from your product, and sticks around the longest.<\/p>\n<p>Knowing this information is valuable since you can invest more of your marketing and sales strategy into attracting similar customers.<\/p>\n<p>How a cohort table can plug your leaky bucket.<\/p>\n<h2 id=\"4il4l\"><strong>Who can benefit from growth analytics?<\/strong><\/h2>\n<p>Growth metrics are valuable for product teams, marketing teams, and UI\/UX designers. Here\u2019s how they can benefit from it:<\/p>\n<ul>\n<li><strong>Product teams<\/strong>: Evaluate product performance, identify functional issues, and create a better growth strategy to increase the conversion rate.<\/li>\n<li><strong>Marketing teams<\/strong>: Evaluate the campaign performance to improve customer acquisition efforts and bring in quality leads.<\/li>\n<li><strong>UI\/UX designers<\/strong>: Create more <a href=\"https:\/\/userpilot.com\/blog\/positive-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">user-friendly experiences<\/a> by tracking user behavior during a specific period.<\/li>\n<\/ul>\n<h2 id=\"1o49m\"><strong>How to perform growth analysis with data analytics?<\/strong><\/h2>\n<p>Data analytics serves as a critical tool for understanding and fostering growth. So here come several tactics for you to leverage customer data for actionable growth insights.<\/p>\n<h3 id=\"cvrh1\"><strong>Use trends to analyze the performance of different segments<\/strong><\/h3>\n<p>You can use feature tags and custom events to <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">track customer behavior <\/a>across segments. This process will help give a complete picture of how different segments are interacting with your core features by giving you insights into:<\/p>\n<ul>\n<li>Which feature is frequently underutilized or overlooked by specific user segments?<\/li>\n<li>Is there a significant difference in the frequency of feature usage between various customer segments?<\/li>\n<li>How does the engagement level with different features vary based on the user&#8217;s subscription tier or pricing plan?<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/growth-trend-analysis-userpilot_352166f0b6acf4d0ec82834bf9a0f775_800.png 1x, https:\/\/images.storychief.com\/account_6827\/growth-trend-analysis-userpilot_352166f0b6acf4d0ec82834bf9a0f775_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/growth-trend-analysis-userpilot_352166f0b6acf4d0ec82834bf9a0f775_800.png 1x, https:\/\/images.storychief.com\/account_6827\/growth-trend-analysis-userpilot_352166f0b6acf4d0ec82834bf9a0f775_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/growth-trend-analysis-userpilot_352166f0b6acf4d0ec82834bf9a0f775_800.png\" \/><\/picture><\/figure>\n<p>Trend analysis in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/p>\n<p>If one segment is struggling, you can give more help with in-app guidance. If another is doing well, you can ask for reviews or survey them for additional context.<\/p>\n<h3 id=\"cd4at\"><strong>Combine cohort analysis and segmentation to find retention drivers<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cohort analysis<\/a> is a type of <a href=\"https:\/\/userpilot.com\/blog\/behavioral-analytics\/\">behavioral analytics that<\/a> helps you see what a segment of your users (a cohort) is doing within your product.<\/p>\n<p>For example, you might want to track retention cohorts of new users who engage with a specific feature, in this case, are users who created invoices.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/retention-cohort-analysis-userpilot_987d17535e120a85cddd3f5992f79156_800.png 1x, https:\/\/images.storychief.com\/account_6827\/retention-cohort-analysis-userpilot_987d17535e120a85cddd3f5992f79156_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/retention-cohort-analysis-userpilot_987d17535e120a85cddd3f5992f79156_800.png 1x, https:\/\/images.storychief.com\/account_6827\/retention-cohort-analysis-userpilot_987d17535e120a85cddd3f5992f79156_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/retention-cohort-analysis-userpilot_987d17535e120a85cddd3f5992f79156_800.png\" alt=\"cohort in Userpilot\" \/><\/picture><figcaption>Using cohort for analyzing retention in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<p>Among these cohorts, if the July group displays the highest retention rate, you can then segment the new users who signed up in July and have created invoices. These users can be targeted for surveys or further behavior analysis to collect insights into their product experience.<\/p>\n<p>By doing that, we can strategize to replicate this experience for other users, thereby fostering higher retention rates across the platform.<\/p>\n<h3 id=\"eck49\"><strong>A\/B test different app flows to improve conversion rate<\/strong><\/h3>\n<p>A\/B testing is an effective method that helps you identify which change is necessary to improve your conversion rate, and ultimately drive growth.<\/p>\n<p>For instance, with Userpilot, you can use a head-to-head A\/B test to see if a modal or a <a href=\"https:\/\/userpilot.com\/blog\/onboarding-tooltips-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltip<\/a> is more effective in <a href=\"https:\/\/userpilot.com\/blog\/upsell-opportunities-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">encouraging upgrades<\/a> when users reach the trial usage limit.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/ab-testing-in-userpilot_128f387132c03ffb88f358e2806f1475_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/ab-testing-in-userpilot_128f387132c03ffb88f358e2806f1475_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/ab-testing-in-userpilot_128f387132c03ffb88f358e2806f1475_800.png\" alt=\"A\/B testing in Userpilot.\" \/><\/picture><figcaption>A\/B testing in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<p>When you have the final result, you can roll out the winner version to the rest of your user base to drive account expansion.<\/p>\n<h3 id=\"cc7qi\">Use funnels to understand your ideal trial period<\/h3>\n<p>Using <a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnels<\/a> enables you to comprehend the duration required to attain activation. You can track the sequence of key feature usage within the funnel and analyze the average time taken for users to complete this journey.<\/p>\n<p>Thereby you can determine the time necessary to derive value from your product. Additionally, by testing various trial period lengths based on data insights, you can strategically optimize the trial period to maximize conversions. Thus fostering sustainable growth for your business.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/funnel-analysis-userpilot_45a0392aab1456d0268ebbcbc250794e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot_45a0392aab1456d0268ebbcbc250794e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/funnel-analysis-userpilot_45a0392aab1456d0268ebbcbc250794e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot_45a0392aab1456d0268ebbcbc250794e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/funnel-analysis-userpilot_45a0392aab1456d0268ebbcbc250794e_800.png\" alt=\"funnel analysis for growth\" \/><\/picture><figcaption>Conducting a funnel analysis with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<h2 id=\"akt8v\"><strong>Growth metrics you should be tracking<\/strong><\/h2>\n<p>Here are the three main metrics for measuring growth that you should be tracking:<\/p>\n<h3 id=\"879q9\"><strong>Monthly active users and daily active users<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/how-to-grow-active-users\/\">The active user<\/a> base is a very important metric to measure growth.<\/p>\n<p>One way to measure the number of active users is to calculate monthly active users and daily active users.<\/p>\n<p><strong>Monthly active users<\/strong> measure how many users log in to your product every month, whereas<strong> daily active users <\/strong>measure how many users log in every day.<\/p>\n<p>Improving these figures also helps with retention since customers who use a product regularly are more likely to experience value.<\/p>\n<h3 id=\"a01dj\"><strong>Retention rate<\/strong><\/h3>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/good-retention-rates-in-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention rate<\/a> is an important indicator of good business health and customer satisfaction. As you increase customer retention, your customer acquisition cost decreases because you see more long-term sales to each customer.<\/p>\n<p>To calculate your retention rate, first, subtract the number of users acquired during the period from the number of paying users at the end of the period. Then, divide that number by the total number of paying users at the beginning of that period. Finally, multiply that figure by 100 to get your retention rate.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-retention-rate_436048c58515938901f0da26837c044c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-retention-rate_436048c58515938901f0da26837c044c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-retention-rate_436048c58515938901f0da26837c044c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/user-retention-rate_436048c58515938901f0da26837c044c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/user-retention-rate_436048c58515938901f0da26837c044c_800.png\" alt=\"User retention rate formula\" \/><\/picture><figcaption>User retention rate formula<\/figcaption><\/figure>\n<p>Here\u2019s an example from a hypothetical email marketing app:<\/p>\n<ul>\n<li>Users acquired during the period: <strong>100 users.<\/strong><\/li>\n<li>Paying users at the end of the period: <strong>450 users.<\/strong><\/li>\n<li>Paying users at the beginning of that period: <strong>400 users.<\/strong><\/li>\n<\/ul>\n<p>Retention Rate = [(450-100) divided by 400] x 100 = <strong>87.5 %<\/strong><\/p>\n<h3 id=\"7trk7\"><strong>Churn rate<\/strong><\/h3>\n<p>Churn happens when a customer cancels their account. The churn rate gives you an overall image of your business growth.<\/p>\n<p>The lower the churn rate, the higher the success of your growth strategy.<\/p>\n<p>To <a href=\"https:\/\/userpilot.com\/blog\/customer-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">calculate your churn rate<\/a>, first, divide the number of churned customers during the period by the number of customers at the start of the period. Then, multiply that figure by 100.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/churn-rate_112daf7359f44b586c131a2fbfe4c840_800.png 1x, https:\/\/images.storychief.com\/account_6827\/churn-rate_112daf7359f44b586c131a2fbfe4c840_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/churn-rate_112daf7359f44b586c131a2fbfe4c840_800.png 1x, https:\/\/images.storychief.com\/account_6827\/churn-rate_112daf7359f44b586c131a2fbfe4c840_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/churn-rate_112daf7359f44b586c131a2fbfe4c840_800.png\" \/><\/picture><figcaption>Customer churn rate formula.<\/figcaption><\/figure>\n<p>Here\u2019s an example:<\/p>\n<ul>\n<li>Churned customers during the period: <strong>50 users.<\/strong><\/li>\n<li>Number of customers at the start of the period: <strong>1,000 users.<\/strong><\/li>\n<\/ul>\n<p>Churn Rate = (50\/1,000) x 100 =<strong> 5 %<\/strong><\/p>\n<h2 id=\"9ivn9\"><strong>How to leverage growth analytics with Userpilot<\/strong><\/h2>\n<p>Userpilot makes it easy to leverage your growth analytics and create in-app experiences that benefit product growth:<\/p>\n<h3 id=\"1crsq\"><strong>Segment customers<\/strong><\/h3>\n<p>The first step to leveraging growth analytics is to segment your customers based on common characteristics. Userpilot has advanced segmentation features that let you group customers by a dozen criteria:<\/p>\n<ul>\n<li>Group customers based on their product usage habits.<\/li>\n<li>Organize customers based on their geographic location.<\/li>\n<li>Segment customers based on their job role.<\/li>\n<li>Group customers based on their jobs to be done.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/segmentation-userpilot_a2331e136940e9e919f1472648f427bf_800.png 1x, https:\/\/images.storychief.com\/account_6827\/segmentation-userpilot_a2331e136940e9e919f1472648f427bf_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/segmentation-userpilot_a2331e136940e9e919f1472648f427bf_800.png 1x, https:\/\/images.storychief.com\/account_6827\/segmentation-userpilot_a2331e136940e9e919f1472648f427bf_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/segmentation-userpilot_a2331e136940e9e919f1472648f427bf_800.png\" \/><\/picture><figcaption>Segmenting criteria in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<p>You can also segment customers based on their previous responses in <a href=\"https:\/\/userpilot.com\/blog\/in-app-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">surveys<\/a>. For example, if you ran an <a href=\"https:\/\/userpilot.com\/blog\/types-of-nps-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS survey<\/a> asking customers how likely they are to recommend your product to others, you can group the high scorers vs. the low scorers.<\/p>\n<h3 id=\"e5dp3\"><strong>Use analytics to understand user behavior<\/strong><\/h3>\n<p>Userpilot\u2019s <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-analytics-use-cases\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior analytics<\/a> lets you track how users are interacting with your product using feature tags and custom events.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-feature-tagging-1_c893835c514384dcad6f73616886c89a.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-feature-tagging-1_c893835c514384dcad6f73616886c89a.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-feature-tagging-1_c893835c514384dcad6f73616886c89a.gif\" alt=\"Feature tags and event tracking in Userpilot\" \/><\/picture><figcaption>Feature tags and event tracking in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<p>You can use this information for actionable analytics by generating a variety of analytics dashboards like trends, funnel, and retention tables. Userpilot\u2019s trends and funnels report lets you extract actionable insights from big data. You\u2019ll be able to see which stage of an onboarding\/<a href=\"https:\/\/userpilot.com\/blog\/conversion-funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion funnel<\/a> most users drop out on and create trend reports with detailed breakdowns by user or time period.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-trends-1-1_cedb144ef187c382d190b235f1d61b1a.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-trends-1-1_cedb144ef187c382d190b235f1d61b1a.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-trends-1-1_cedb144ef187c382d190b235f1d61b1a.gif\" alt=\"Trend userpilot\" \/><\/picture><figcaption>Use trends for behavior patterns in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<p>You can save these reports and find them under Saved Reports.<\/p>\n<h3 id=\"d37rt\"><strong>Build and deliver in-app experiences to drive growth<\/strong><\/h3>\n<p>You can use the data to create contextual flows or trigger in-app surveys to collect more data.<\/p>\n<p>For example, if you notice that users aren\u2019t trying out a new high-value feature, you can create an in-app flow that walks them through how to use the feature. With a mix of interactive tooltips, you can demonstrate the value of the feature and step-by-step how to use it.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/creating-in-app-flows-in-userpilot_1166115fed2a4477d12b152084d61960_800.png 1x, https:\/\/images.storychief.com\/account_6827\/creating-in-app-flows-in-userpilot_1166115fed2a4477d12b152084d61960_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/creating-in-app-flows-in-userpilot_1166115fed2a4477d12b152084d61960_800.png 1x, https:\/\/images.storychief.com\/account_6827\/creating-in-app-flows-in-userpilot_1166115fed2a4477d12b152084d61960_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/creating-in-app-flows-in-userpilot_1166115fed2a4477d12b152084d61960_800.png\" \/><\/picture><figcaption>Creating in-app flows in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a><\/figcaption><\/figure>\n<h2 id=\"d6lt2\"><strong>Conclusion<\/strong><\/h2>\n<p>Tracking your growth analytics is endlessly valuable for boosting your overall profits. It should be a priority for every SaaS team in 2023.<\/p>\n<p>Want to get started with tracking your growth analytics? <a href=\"https:\/\/userpilot.com\/userpilot-demo\">Get a Userpilot Demo <\/a>and see how you can track and act on data to drive growth.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Wondering how you can make the most of your growth analytics to boost average revenue per user, and retention, and drive product growth? In this article, we cover everything you need to know about growth analytics:  How to perform a growth analysis using an easy five-step process. The growth metrics you should be tracking. How Userpilot can help you leverage your growth analytics.<\/p>\n","protected":false},"author":51,"featured_media":25532,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[1394],"class_list":["post-25530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-growth-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Use Growth Analytics to Improve Customer Acquisition<\/title>\n<meta name=\"description\" content=\"Wondering how you can make the most of your growth analytics to boost retention and improve customer experience? Read to answer the question and much more.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/growth-analytics\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Use Growth Analytics to Improve Customer Acquisition\" \/>\n<meta property=\"og:description\" content=\"Wondering how you can make the most of your growth analytics to boost retention and improve customer experience? Read to answer the question and much more.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/growth-analytics\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2023-02-04T13:20:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-07T19:14:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/02\/how-to-use-growth-analytics-to-improve-customer-acquisition_7f7d6aa57c1a277cd3cbfe44b0f454d5_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sophie Grigoryan\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sophie Grigoryan\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"11 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/growth-analytics\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/growth-analytics\/\"},\"author\":{\"name\":\"Sophie Grigoryan\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"headline\":\"What is Growth Analytics and How to Use It to Improve Customer Acquisition\",\"datePublished\":\"2023-02-04T13:20:27+00:00\",\"dateModified\":\"2026-04-07T19:14:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/growth-analytics\/\"},\"wordCount\":1723,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/growth-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/02\/how-to-use-growth-analytics-to-improve-customer-acquisition_7f7d6aa57c1a277cd3cbfe44b0f454d5_2000.png\",\"keywords\":[\"growth analytics\"],\"articleSection\":[\"Growth\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/growth-analytics\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/growth-analytics\/\",\"url\":\"https:\/\/userpilot.com\/blog\/growth-analytics\/\",\"name\":\"How to Use Growth Analytics to Improve Customer Acquisition\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/growth-analytics\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/growth-analytics\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/02\/how-to-use-growth-analytics-to-improve-customer-acquisition_7f7d6aa57c1a277cd3cbfe44b0f454d5_2000.png\",\"datePublished\":\"2023-02-04T13:20:27+00:00\",\"dateModified\":\"2026-04-07T19:14:53+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/de37c23746f7aa52492f6c97b1f222cf\"},\"description\":\"Wondering how you can make the most of your growth analytics to boost retention and improve customer experience? 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