{"id":25538,"date":"2024-09-16T14:09:37","date_gmt":"2024-09-16T14:09:37","guid":{"rendered":"https:\/\/userpilot.com\/blog\/product-design-testing-process\/"},"modified":"2026-04-07T11:12:57","modified_gmt":"2026-04-07T11:12:57","slug":"product-design-testing-process","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/product-design-testing-process\/","title":{"rendered":"Product Design Testing Process and Methods For Delivering Better Products"},"content":{"rendered":"<p>What&#8217;s the product design testing process? Why is it important in <a href=\"https:\/\/userpilot.com\/role\/product-management\" target=\"_blank\" rel=\"noopener noreferrer\">product management<\/a>?<\/p>\n<p>These are just a couple of questions we answer in this blog. More importantly, we look at the design testing process and various testing methods with their pros and cons.<\/p>\n<p>Are you ready to dive in? Let&#8217;s do it!<\/p>\n<h2 id=\"80m3u\">What is product design testing?<\/h2>\n<p>Product design testing is a part of the design thinking process which helps teams develop solutions to user problems.<\/p>\n<p>Once they identify user JTBDs and define the problems that they are facing, the team comes up with ideas on how to solve them and builds <a href=\"https:\/\/userpilot.com\/blog\/prototype-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">prototypes <\/a>of the solutions.<\/p>\n<p>That&#8217;s when product design testing takes place. It&#8217;s necessary to <a href=\"https:\/\/userpilot.com\/blog\/evaluative-research-design-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">evaluate <\/a>how successful the solution is and to identify ways for improvement.<\/p>\n<p>Although the testing phase comes at the end of the design process, it&#8217;s an iterative process that never stops. You <a href=\"https:\/\/userpilot.com\/blog\/feedback-loops-peep-laja\/\" target=\"_blank\" rel=\"noopener noreferrer\">validate the idea<\/a>, create a higher-fidelity prototype, validate again, the development team creates the feature, and you test how it performs&#8230; You get the drift.<\/p>\n<h2 id=\"d79b7\">Product design testing vs product testing<\/h2>\n<p>Product design testing and product testing sound misleadingly similar. However, they take place at different stages of the <a href=\"https:\/\/userpilot.com\/blog\/product-management-process\/\" target=\"_blank\" rel=\"noopener noreferrer\">product management process<\/a> and play different roles.<\/p>\n<p>In short, the purpose of product design testing is to validate ideas and test them with real users to build <a href=\"https:\/\/userpilot.com\/blog\/successful-good-product-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">better products<\/a>.<\/p>\n<p>Product testing, on the other hand, is a product development concept and refers to software testing.<\/p>\n<p>The different types of product testing include environment testing, regression testing, and automated testing. Basically, their objective is to check if the software works the way it should.<\/p>\n<h2 id=\"6l468\">Why is the product design testing process important?<\/h2>\n<p>Product design testing requires a lot of effort and energy, so why bother?<\/p>\n<p>Well, no matter how many hours you&#8217;ve spent talking to customers, <a href=\"https:\/\/userpilot.com\/blog\/product-ideation\/\" target=\"_blank\" rel=\"noopener noreferrer\">ideating<\/a>, and building prototypes, you won&#8217;t know how successful your solution is until you actually see how customers use it.<\/p>\n<p>The benefits of product design testing include:<\/p>\n<ul>\n<li>develop a better <a href=\"https:\/\/userpilot.com\/blog\/customer-needs-assessment\/\" target=\"_blank\" rel=\"noopener noreferrer\">understanding of user needs<\/a> and their JTBDs<\/li>\n<li>identify new ways to address customer needs, problems, and desires<\/li>\n<li>uncover obstacles and barriers<\/li>\n<li>save resources by<a href=\"https:\/\/userpilot.com\/blog\/new-feature-validation-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\"> validating your assumptions and ideas <\/a>early on<\/li>\n<li>keep a pulse on the constantly changing<a href=\"https:\/\/userpilot.com\/blog\/customer-needs-assessment\/\" target=\"_blank\" rel=\"noopener noreferrer\"> customer needs<\/a><\/li>\n<li>ensure alignment across the organization<\/li>\n<li>support product decisions in front of the stakeholders<\/li>\n<li>enhance your product UX, <a href=\"https:\/\/userpilot.com\/blog\/5-tactics-to-increase-paid-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">drive conversions<\/a> and<a href=\"https:\/\/userpilot.com\/blog\/improve-customer-satisfaction-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\"> boost customer satisfaction<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty<\/a><\/li>\n<\/ul>\n<h2 id=\"7k6vs\">Product design testing stages<\/h2>\n<p>How do we go about product design testing? The process consists of 4 key stages:<\/p>\n<ul>\n<li>defining objectives<\/li>\n<li>choosing the right testing protocols<\/li>\n<li>recruiting the testers<\/li>\n<li>acting on the test insights<\/li>\n<\/ul>\n<h3 id=\"ak01m\">Define what you are testing<\/h3>\n<p>Product teams carry out design tests for two main reasons. They either want to find solutions to known problems or uncover new issues.<\/p>\n<h4 id=\"9ve11\">Testing solutions to known problems<\/h4>\n<p>If you have a clear problem you want to solve, that&#8217;s half of the job done. All you need to do is develop hypotheses for testing.<\/p>\n<p>Let&#8217;s imagine your customers churn before reaching the <a href=\"https:\/\/userpilot.com\/blog\/customer-activation-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation<\/a> point.<\/p>\n<p>The hypothesis could be &#8216;if we add an<a href=\"https:\/\/userpilot.com\/blog\/onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\"> onboarding checklist<\/a> to the welcome screen, it will help users experience product value.&#8217;<\/p>\n<p>This is what you&#8217;re going to test down the line.<\/p>\n<h4 id=\"5rafs\">User testing to identify problems<\/h4>\n<p>When you don&#8217;t know what <a href=\"https:\/\/userpilot.com\/blog\/customer-pain-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">pain points <\/a>your users are experiencing when interacting with your product,<a href=\"https:\/\/userpilot.com\/blog\/running-user-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\"> user testing<\/a> will help you uncover them.<\/p>\n<p>You can either <a href=\"https:\/\/userpilot.com\/blog\/customer-onboarding-feedback-survey-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect user feedback<\/a> via surveys or better yet through user interviews. The latter gives you more flexibility and allows you to adapt your questions as the interview progresses.<\/p>\n<p>This doesn&#8217;t mean you can just call up a customer and freestyle your way through the interview. To achieve their objectives, interviews need to be well-prepared.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/user-testing-product-design-testing-process_5d947a95a5d3517339c870b2dd9c8201_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/user-testing-product-design-testing-process_5d947a95a5d3517339c870b2dd9c8201_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/user-testing-product-design-testing-process_5d947a95a5d3517339c870b2dd9c8201_800.webp\" alt=\"User interview focus statement\" \/><\/picture><figcaption>User interview focus statement.<\/figcaption><\/figure>\n<p>Again, once you carry out the interviews or <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">collect feedback<\/a>, you formulate hypotheses to test just like described above.<\/p>\n<h3 id=\"72g5l\">Focus on the right testing process<\/h3>\n<p>When you have your research questions and hypotheses ready, it&#8217;s time to choose the right testing process for the job.<\/p>\n<p>For example, <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B testing<\/a> will be suitable to test the impact of<a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\"> in-app UI pattern<\/a> design changes on <a href=\"https:\/\/userpilot.com\/blog\/micro-macro-conversion-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversions<\/a>. <a href=\"https:\/\/userpilot.com\/blog\/usability-testing-methods-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Usability testing<\/a> and session replays, on the other hand, are great when you&#8217;re trying to uncover <a href=\"https:\/\/userpilot.com\/blog\/bad-ux-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">issues with your product UI<\/a>.<\/p>\n<h3 id=\"5j4ua\">&#8221;Recruit&#8221; the right testers (your test target audience)<\/h3>\n<p>Inviting the right users to take part in the testing is essential for its validity.<\/p>\n<p>First, make sure you engage real users and not product team members. Why? Because they are biased and not a representative sample of the wider user base.<\/p>\n<p>If you have a product in place, using your current users is the easiest way to go about it. However, make sure to choose the <a href=\"https:\/\/userpilot.com\/blog\/ideal-beta-tester\/\" target=\"_blank\" rel=\"noopener noreferrer\">right testers<\/a> with <a href=\"https:\/\/userpilot.com\/blog\/usage-rate-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segmentation<\/a>.<\/p>\n<p>For example, if you&#8217;re testing improvements to existing features, engage their <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">power users<\/a>. If you&#8217;re validating a new feature idea, bring on board users who will find it relevant.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/behavioral-segmentation-product-design-testing-process_50166064dc3b0bf4509ca6ec88872824.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/behavioral-segmentation-product-design-testing-process_50166064dc3b0bf4509ca6ec88872824.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/behavioral-segmentation-product-design-testing-process_50166064dc3b0bf4509ca6ec88872824.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/behavioral-segmentation-product-design-testing-process_50166064dc3b0bf4509ca6ec88872824.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/behavioral-segmentation-product-design-testing-process_50166064dc3b0bf4509ca6ec88872824.gif\" alt=\"Behavioral segmentation in Userpilot\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/blog\/behavioral-segmentation\/\">Behavioral segmentation in<\/a> <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p>How can you recruit testing session participants?<\/p>\n<p>Use <a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages<\/a> like <a href=\"https:\/\/userpilot.com\/blog\/website-notification-banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">banners <\/a>or <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">modals<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/beta-testing-product-design-testing-process_108873e50590a9daccf0124aec7233be_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/beta-testing-product-design-testing-process_108873e50590a9daccf0124aec7233be_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/beta-testing-product-design-testing-process_108873e50590a9daccf0124aec7233be_800.webp\" alt=\"beta-testing-product-design-testing-process\" \/><\/picture><figcaption>Recruit beta testers with in-app messages<\/figcaption><\/figure>\n<h3 id=\"br0eu\">Turn test insights into actions<\/h3>\n<p>Kind of obvious but make sure to<a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-loop\/\" target=\"_blank\" rel=\"noopener noreferrer\"> close the loop<\/a> and act on the insights you gather.<\/p>\n<p>Otherwise, what&#8217;s the point of testing in the first place?<\/p>\n<p>Apart from wasting all the effort that goes into setting up and administering the tests, failing to act on feedback also sends a wrong message to the users. Basically, it tells them that you don&#8217;t really care.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Customer-Feedback-Loop-product-design-testing-process_f4a77da80bf44060fa49f65cbd086a1d_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Customer-Feedback-Loop-product-design-testing-process_f4a77da80bf44060fa49f65cbd086a1d_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/Customer-Feedback-Loop-product-design-testing-process_f4a77da80bf44060fa49f65cbd086a1d_800.webp\" alt=\"Act on testing insights and close the loop\" \/><\/picture><figcaption>Act on testing insights and close the loop<\/figcaption><\/figure>\n<h2 id=\"8t1ql\">Product design testing methods<\/h2>\n<p>For your product testing to give actionable insights, you need to choose the right testing process and techniques.<\/p>\n<p>Let&#8217;s look at a few popular choices that <a href=\"https:\/\/userpilot.com\/blog\/product-manager-role\/\" target=\"_blank\" rel=\"noopener noreferrer\">SaaS product managers <\/a>can leverage.<\/p>\n<h3 id=\"3smo3\">Concept testing method<\/h3>\n<p>Concept testing takes place in the early stages of the design process. Its purpose is to validate ideas with real users, either current or potential.<\/p>\n<p>How can you do that? It normally involves low-fidelity prototypes like drawings or mock-ups which you can easily create in prototyping tools in no time.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/fake-door-testing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Fake door testing<\/a> is a good example of concept testing.<\/p>\n<p>If already have a product in place and are thinking of adding a feature but aren\u2019t sure if your users want it, you can add it to the menu and watch if users engage. If yes, it&#8217;s a green light to go ahead, if not, pivot in a different direction.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/buffer-fake-door-testing-product-design-testing-process_c721d3e84ff6f0954e954a0ce4260e98_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/buffer-fake-door-testing-product-design-testing-process_c721d3e84ff6f0954e954a0ce4260e98_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/buffer-fake-door-testing-product-design-testing-process_c721d3e84ff6f0954e954a0ce4260e98_800.webp\" alt=\"Fake door testing is an example of a concept testing process\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/blog\/fake-door-testing\/\">Fake door testing<\/a> is an example of a concept testing process.<\/figcaption><\/figure>\n<h4 id=\"273ug\">Pros of concept testing<\/h4>\n<ul>\n<li>It allows you to eliminate ideas that won&#8217;t work early on without investing in their development.<\/li>\n<li>Concept testing helps you prioritize ideas that have a solid chance of success.<\/li>\n<li>It gives a better understanding of the needs of users. Even if your idea doesn&#8217;t make the cut, you&#8217;re learning a lot to make more accurate judgments in the future.<\/li>\n<\/ul>\n<h4 id=\"6o7b\">Cons of concept testing<\/h4>\n<ul>\n<li>It depends on low-fidelity prototypes, so there&#8217;s no certainty that the solution will actually achieve its goal.<\/li>\n<li>It requires robust interviewing skills and clear focused questions to get actionable insights.<\/li>\n<\/ul>\n<h3 id=\"9i974\">Beta testing process<\/h3>\n<p>In <a href=\"https:\/\/userpilot.com\/blog\/beta-testing-feedback-form-template-best-practices-and-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">beta tests<\/a>, you test the solutions with real users to evaluate if it&#8217;s ready for the <a href=\"https:\/\/userpilot.com\/blog\/product-launch-guide-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">launch <\/a>and to identify bugs and or areas for improvement.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/beta-testing-feedback-form-template-product-design-testing-process_b0560f0ab3a10eeb4972b8420d877498_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/beta-testing-feedback-form-template-product-design-testing-process_b0560f0ab3a10eeb4972b8420d877498_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/beta-testing-feedback-form-template-product-design-testing-process_b0560f0ab3a10eeb4972b8420d877498_800.webp\" alt=\"A survey used for the beta testing process\" \/><\/picture><figcaption>Example of a survey used for the beta testing process.<\/figcaption><\/figure>\n<h4 id=\"9rkt3\">Pros of beta testing<\/h4>\n<ul>\n<li>It&#8217;s realistic &#8211; real users engage with the product in real life.<\/li>\n<li>The fallout is limited if the product fails the test because only a small number of users are involved.<\/li>\n<li>It helps detect bugs that have slipped through the QA.<\/li>\n<li>It&#8217;s a chance to identify <a href=\"https:\/\/userpilot.com\/blog\/product-improvement-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">areas for improvement<\/a> and issues that you may not have been aware of.<\/li>\n<li>It helps promote the product via <a href=\"https:\/\/userpilot.com\/blog\/word-of-mouth-wom\/\" target=\"_blank\" rel=\"noopener noreferrer\">word-of-mouth marketing<\/a> &#8211; if beta testers are happy with the product, they&#8217;ll spread the word.<\/li>\n<\/ul>\n<h4 id=\"f4ouk\">Cons of beta testing<\/h4>\n<ul>\n<li>As a user tests the product in real life, you have no control of the testing environment.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/ideal-beta-tester\/\" target=\"_blank\" rel=\"noopener noreferrer\">Finding the right users<\/a> is often challenging, especially if you&#8217;re only building your user base.<\/li>\n<\/ul>\n<h3 id=\"4u8ph\">Usability testing process<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/usability-testing-methods-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Usability testing<\/a> normally entails tracking how users manage to complete a task.<\/p>\n<p>How can you <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">track user behavior<\/a> during the test?<\/p>\n<p>For best results, it&#8217;s good practice to use a combination of tools. For example, you can track <a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">user clicks<\/a>, and goal completion and back them up with session recordings to find the <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction points.<\/a><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/goals-dashboard-userpilot-product-design-testing-process_98114744b7c69531f866974fadf65f23_800.png 1x, https:\/\/images.storychief.com\/account_6827\/goals-dashboard-userpilot-product-design-testing-process_98114744b7c69531f866974fadf65f23_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/goals-dashboard-userpilot-product-design-testing-process_98114744b7c69531f866974fadf65f23_800.png 1x, https:\/\/images.storychief.com\/account_6827\/goals-dashboard-userpilot-product-design-testing-process_98114744b7c69531f866974fadf65f23_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/goals-dashboard-userpilot-product-design-testing-process_98114744b7c69531f866974fadf65f23_800.png\" alt=\"Goal tracking as a part of the usability testing process\" \/><\/picture><figcaption>Goal tracking as a part of the usability testing process<\/figcaption><\/figure>\n<h4 id=\"212bh\">Pros of usability testing<\/h4>\n<ul>\n<li>It&#8217;s excellent for an unbiased assessment of how <a href=\"https:\/\/userpilot.com\/blog\/intuitive-product-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">intuitive <\/a>your product is.<\/li>\n<li>It helps to identify <a href=\"https:\/\/userpilot.com\/blog\/usability-vs-user-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">usability <\/a>issues.<\/li>\n<li>It provides <a href=\"https:\/\/userpilot.com\/blog\/user-behavioral-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">insights into user behavior<\/a> that can guide <a href=\"https:\/\/userpilot.com\/blog\/ux-improvements\/\" target=\"_blank\" rel=\"noopener noreferrer\">UX improvements<\/a>.<\/li>\n<\/ul>\n<h4 id=\"4g2rq\">Cons of usability testing<\/h4>\n<ul>\n<li>The testing sessions can be very time-consuming because they involve watching users in real-time.<\/li>\n<li>The results are often complex, and difficult to analyze and interpret because there are lots of variables like the environment where the test takes place.<\/li>\n<\/ul>\n<h3 id=\"f991s\">User feedback surveys<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/build-in-app-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">User feedback surveys<\/a> are an essential part of your testing toolkit, especially <a href=\"https:\/\/userpilot.com\/blog\/qualitative-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative <\/a>ones.<\/p>\n<p>While <a href=\"https:\/\/userpilot.com\/blog\/product-usage-analytics-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage data<\/a> and quantitative surveys, like the <a href=\"https:\/\/userpilot.com\/blog\/nps-survey-best-practices-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS <\/a>or <a href=\"https:\/\/userpilot.com\/blog\/b2b-customer-satisfaction-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">CSAT <\/a>ones, can help you notice patterns and spot issues, they give you little insight into why users behave in a particular way. To get such insights, you need to ask open-ended questions.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/in-app-feature-survey-product-design-testing-process_1f9e321713bd982c3e4d83466e533961_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/in-app-feature-survey-product-design-testing-process_1f9e321713bd982c3e4d83466e533961_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/in-app-feature-survey-product-design-testing-process_1f9e321713bd982c3e4d83466e533961_800.webp\" alt=\"Surveys are an essential part of the product design testing process\" \/><\/picture><figcaption>Surveys are an essential part of the product design testing process.<\/figcaption><\/figure>\n<p><a href=\"https:\/\/userpilot.com\/blog\/mobile-surveys\/\" target=\"_blank\" rel=\"noopener\">Mobile surveys<\/a> are a quick way to measure customer satisfaction, gather real-time feedback, and boost engagement.<\/p>\n<h4 id=\"eqr5s\">Pros of user feedback surveys<\/h4>\n<ul>\n<li>They help you understand why users act in a particular way and what they expect from the product.<\/li>\n<li>Contextually triggered surveys enable you to gather relevant customer insights at the moment they&#8217;re engaging with the feature.<\/li>\n<li>You can use <a href=\"https:\/\/userpilot.com\/blog\/product-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segmentation<\/a> to precisely target specific users to ensure a representative sample.<\/li>\n<li>They provide you insights into how users view the product and what language they use to talk about it, which you can use for further research or design compelling marketing copy.<\/li>\n<li>Helps you uncover issues that may not have occurred to you.<\/li>\n<\/ul>\n<h4 id=\"ct82m\">Cons of user feedback surveys<\/h4>\n<ul>\n<li>It&#8217;s difficult to design <a href=\"https:\/\/userpilot.com\/blog\/user-experience-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey questions<\/a> that will elicit the right feedback.<\/li>\n<li>If the response rate is low, the results could be skewed.<\/li>\n<li>Users may not provide enough detail to make the data actionable. To complete testing, you will need to follow up with an interview.<\/li>\n<li>Users often don&#8217;t know why they act in a certain way or what they think may be different from reality.<\/li>\n<\/ul>\n<h3 id=\"37t0g\">A\/B testing process<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B tests<\/a> are a popular testing method that allows product managers to choose the best version of the feature they&#8217;re working on. They are often used to assess the performance of various UI designs or <a href=\"https:\/\/userpilot.com\/blog\/onboarding-user-flow-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app onboarding flows<\/a>.<\/p>\n<p>To conduct the test, you divide your users into two groups and show each of them a different version of the product. Next, you track how users engage with the two versions and which of them drives the most conversions.<\/p>\n<p>For A\/B tests to be effective, you need to test one variable at a time. So if you&#8217;re trying to <a href=\"https:\/\/userpilot.com\/blog\/how-to-boost-trial-to-paid-conversion\/\" target=\"_blank\" rel=\"noopener noreferrer\">boost trial-to-paid conversions<\/a> with <a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages<\/a>, you would test two designs of the <a href=\"https:\/\/userpilot.com\/blog\/ui-modal-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">modal <\/a>or <a href=\"https:\/\/userpilot.com\/blog\/website-notification-banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">banner <\/a>and nothing else.<\/p>\n<p><em>Note: In <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> you can only test in-app experiences and their impact against a goal, but you can&#8217;t test if a modal performs better than a tooltip unless running two separate tests and compare the results. <\/em><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/ab-testing-userpilot-product-design-testing-process_726a9553d3b34230cb44b16539cffbb4_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/ab-testing-userpilot-product-design-testing-process_726a9553d3b34230cb44b16539cffbb4_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/ab-testing-userpilot-product-design-testing-process_726a9553d3b34230cb44b16539cffbb4_800.webp\" alt=\"A\/B testing in Userpilot\" \/><\/picture><figcaption>A\/B testing in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h4 id=\"1gcps\">Pros of A\/B testing<\/h4>\n<ul>\n<li>They are great for choosing the final version once you narrow down the choice.<\/li>\n<li>It&#8217;s easy to administer A\/B tests if you already have a product and active users.<\/li>\n<li>It limits the risk of launching an option that won&#8217;t work.<\/li>\n<\/ul>\n<h4 id=\"ed24h\">Cons of A\/B testing<\/h4>\n<ul>\n<li>There&#8217;s a risk of alienating a large part of your user population if one version turns out to be particularly unpopular.<\/li>\n<li>If there are a lot of variables, it requires multiple tests which are very time-consuming.<\/li>\n<\/ul>\n<h2 id=\"2br7t\">Conclusion<\/h2>\n<p>Product design testing is an essential stage of the design process which helps you validate ideas and select those that best address user needs.<\/p>\n<p>When it comes to the choice of testing methods, there&#8217;s no one good method for all purposes. They all have different strengths and limitations, so it&#8217;s good practice to use a number of testing techniques to triangulate your results.<\/p>\n<p>If you&#8217;d like to see how Userpilot can help you test your product design ideas,<a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\"> book the demo!<\/a><\/p>\n<div class=\"poptin-embedded\" data-id=\"0ae408bc3160d\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Product design testing is a part of the design thinking process which helps teams develop solutions to user problems. Once they identify user JTBDs and define the problems that they are facing, the team comes up with ideas on how to solve them and builds prototypes of the solutions. That&#8217;s when product design testing takes place. It&#8217;s necessary to evaluate how successful the solution is and to identify ways for improvement. Although the testing phase comes at the end of the design process, it&#8217;s an iterative process that never stops. You validate the idea, create a higher-fidelity prototype, validate again, the development team creates the feature, and you test how it performs&#8230; You get the drift.<\/p>\n","protected":false},"author":51,"featured_media":25540,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[214],"tags":[254,235,1006,216,232,838,936,934,236,352,1317],"class_list":["post-25538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-product-management","tag-a-b-testing","tag-customer-feedback","tag-product-designers","tag-product-management","tag-product-managers","tag-saas-product-managers","tag-usability-testing","tag-usability-testing-methods","tag-user-feedback","tag-user-feedback-tools","tag-user-testing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Product Design Testing Process and Methods For Delivering Better Products<\/title>\n<meta name=\"description\" content=\"What&#039;s the product design testing process? 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