{"id":25746,"date":"2024-09-16T20:31:17","date_gmt":"2024-09-16T20:31:17","guid":{"rendered":"https:\/\/userpilot.com\/blog\/bad-survey-questions\/"},"modified":"2024-12-30T02:03:02","modified_gmt":"2024-12-30T02:03:02","slug":"bad-survey-questions","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/bad-survey-questions\/","title":{"rendered":"Bad Survey Questions: What to Avoid When Collecting Feedback in SaaS"},"content":{"rendered":"<p>Ever considered how much your <a href=\"https:\/\/userpilot.com\/product\/user-sentiment\" target=\"_blank\" rel=\"noopener noreferrer\">customer survey<\/a> responses can be hampered by bad survey questions?<\/p>\n<p>Well, you should.<\/p>\n<p>Not only do they kill data quality, but they can also affect the overall customer experience in relation to your products.<\/p>\n<p>Keep reading as we explore the different variations of bad survey formats that SaaS companies use, the best way to fix them, and how to structure questions for proper feedback collection.<\/p>\n<p>Let\u2019s begin!<\/p>\n<h2 id=\"d3ke1\"><strong>Summary of bad survey questions\u00a0<\/strong><\/h2>\n<ul>\n<li>Bad <a href=\"https:\/\/userpilot.com\/blog\/user-experience-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey questions<\/a> are questions framed in a way that affects the objectivity of survey responses.<\/li>\n<li>To identify them, look out for questions that seem to have pushed the survey creator\u2019s bias or subjective opinion.<\/li>\n<li>Other ways of identifying a bad survey question are by looking out for questions that are vague, hard to answer, or require multiple pieces of information from the respondents.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/survey-fatigue\/\" target=\"_blank\" rel=\"noopener noreferrer\">Survey fatigue<\/a> happens when respondents are uninterested in taking surveys. And as expected, bad survey questions can lead to this.<\/li>\n<li>Common examples of bad survey questions are leading questions, loaded questions, <a href=\"https:\/\/userpilot.com\/blog\/avoiding-survey-bias\/\" target=\"_blank\" rel=\"noopener noreferrer\">biased questions<\/a>, and double negatives.<\/li>\n<li>Effective techniques for framing survey questions include asking personalized questions, outlining the purpose of the survey, asking clear and easy-to-understand questions, and avoiding questions with narrow answer scales.<\/li>\n<li>Ready to start collecting meaningful feedback in-app? Get a <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot demo<\/a> and see how we can help.<\/li>\n<\/ul>\n<h2 id=\"50aak\">What is a bad survey question?<\/h2>\n<p>A bad survey question is one that prevents respondents from providing objective answers in research.<\/p>\n<p>This is because it contains biased language, making it difficult for survey respondents to communicate their true thoughts, preferences, and experiences.<\/p>\n<p>Usually, bad survey questions are one of the leading causes of <a href=\"https:\/\/userpilot.com\/blog\/avoiding-survey-bias\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey bias<\/a> and can affect the useful feedback you&#8217;ll get from customers.<\/p>\n<p>All of which defeats the use of surveys as a <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback strategy <\/a>for SaaS companies.<\/p>\n<h2 id=\"crq82\"><strong>How to identify bad survey questions<\/strong><\/h2>\n<p>Bad survey questions are not always easy to spot.<\/p>\n<p>Some common survey mistakes are:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/in-app-survey-questions-saas\/\" target=\"_blank\" rel=\"noopener\">Survey questions<\/a> that use biased language to influence survey respondents: a good way to spot this is to look out for questions that have adjectives or a tone that stems from personal judgment.<\/li>\n<li>Questions are usually vague and hard to understand: if your questions leave respondents confused or irritated, that\u2019s a sign of a bad survey question.<\/li>\n<li>Requesting multiple pieces of information at the same time: be mindful when your survey is full of different requirements for your respondents before completion.<\/li>\n<\/ul>\n<h2 id=\"fq4p6\"><strong>The consequences of bad survey questions<\/strong><\/h2>\n<p>The common pitfalls of bad survey questions are:<\/p>\n<ul>\n<li>Survey fatigue: <a href=\"https:\/\/userpilot.com\/blog\/survey-fatigue\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey fatigue<\/a> happens when a respondent becomes uninterested in taking your surveys. It\u2019s of two types: pre-survey fatigue and survey-taking fatigue.<\/li>\n<li>Low response rates: bad questions might not be understood, leaving a customer to just avoid it altogether.<\/li>\n<li>Inaccurate responses: poor survey questions can force respondents to respond inaccurately to a question through no fault of their own.<\/li>\n<\/ul>\n<p>Bottom line: you won&#8217;t be able to analyze the feedback you collect (if any) or make any informed decisions.<\/p>\n<h2 id=\"9cb0p\"><strong>Examples of bad survey questions<\/strong><\/h2>\n<p>There are different types of bad survey questions. Below you&#8217;ll find the most common ones.<\/p>\n<h3 id=\"5h5d\"><strong>Leading questions<\/strong><\/h3>\n<p>A leading question is one that opens with a subjective view or frames a context. For instance, a student asks his friend, \u201chow strict is the new math teacher?\u201d<\/p>\n<p>His friend\u2019s response will likely quantify the teacher\u2019s strictness, as this question assumes the character of the teacher. Even when such information on strictness has not been mentioned about the new teacher.<\/p>\n<p>For example in SaaS, you can see the following lead questions:<\/p>\n<ul>\n<li>How great is our hard-working customer service team?<\/li>\n<li>What problems do you have with <a href=\"https:\/\/userpilot.com\/blog\/customer-scaling-customer-support\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer support<\/a>?<\/li>\n<\/ul>\n<p>This gives little room for objectivity and instead leads to a certain answer.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/leading-question-bad-survey-questions_7dac74dbfcb0c44f323cc91afcbd5831_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/leading-question-bad-survey-questions_7dac74dbfcb0c44f323cc91afcbd5831_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/leading-question-bad-survey-questions_7dac74dbfcb0c44f323cc91afcbd5831_800.png\" alt=\"leading-question-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Example of a leading question.<\/figcaption><\/figure>\n<h4 id=\"87tj7\">How to fix a leading question?<\/h4>\n<p>To fix a leading question, start by taking out the adjective, modifier, or context around the question.<\/p>\n<p>Ensure your question is framed in a way that shows curiosity. Like, \u201chow is our customer service?\u201d not \u201chow great do you think the <a href=\"https:\/\/userpilot.com\/blog\/customer-service-model\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer service<\/a> team is?\u201d<\/p>\n<p>Notice the difference between the two questions. The first shows interest, and the second feels like you\u2019re fishing for compliments.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/leading-question-fixed-bad-survey-questions_0ddda1d65f9cc7c735be545dfac80159_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/leading-question-fixed-bad-survey-questions_0ddda1d65f9cc7c735be545dfac80159_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/leading-question-fixed-bad-survey-questions_0ddda1d65f9cc7c735be545dfac80159_800.png\" alt=\"leading-question-fixed-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Fixed leading questions.<\/figcaption><\/figure>\n<h3 id=\"dq8cl\"><strong>Double-barreled questions<\/strong><\/h3>\n<p>As the name implies, a double-barreled question indicates two-sidedness. This occurs when a question is structured in a way that requires two different answers to two different issues.<\/p>\n<p>You\u2019ll find it in surveys used to measure a product\u2019s <a href=\"https:\/\/userpilot.com\/blog\/how-to-measure-new-feature-success\/\" target=\"_blank\" rel=\"noopener noreferrer\">new feature success<\/a>. It\u2019s usually a two-in-one question joined with a conjunction like and, or.<\/p>\n<p>It will seem like you\u2019re being smart and trying to kill two birds with one stone. Only this time, it will be at the expense of the quality of your survey results.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/Double-barreled-questions-bad-survey-questions_c33026c9838d50e428dd21630e69d1f1_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/Double-barreled-questions-bad-survey-questions_c33026c9838d50e428dd21630e69d1f1_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/Double-barreled-questions-bad-survey-questions_c33026c9838d50e428dd21630e69d1f1_800.png\" alt=\"Double-barreled-questions-bad-survey-questions\" \/><\/picture><\/figure>\n<h4 id=\"bcjgl\">How to fix a double-barreled question?<\/h4>\n<p>Ensure each question helps you achieve just one goal only.<\/p>\n<p>If you want your users to answer two separate questions, make two separate <a href=\"https:\/\/userpilot.com\/blog\/microsurveys-saas-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">microsurveys<\/a>. Don\u2019t overcomplicate the survey.<\/p>\n<p>Try answering the question yourself before sending out the survey, that\u2019s an easy way to identify combined questions. Look out for those conjunctions that show the start of another question or issue.<\/p>\n<p>Below is an example of a new <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a> in-app survey that doesn\u2019t contain a double-barreled question.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/double-barreled-question-fixed-bad-survey-questions_d1078de5c52e94729948fcba8447c3bb_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/double-barreled-question-fixed-bad-survey-questions_d1078de5c52e94729948fcba8447c3bb_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/double-barreled-question-fixed-bad-survey-questions_d1078de5c52e94729948fcba8447c3bb_800.png\" alt=\"double-barreled-question-fixed-bad-survey-questions\" \/><\/picture><\/figure>\n<h3 id=\"370q\">Loaded questions<\/h3>\n<p>A loaded question usually implies a fact or detail about the respondent. It\u2019s structured to confirm details about the respondent that they didn\u2019t give out in the first place.<\/p>\n<p>It\u2019s sometimes mistaken for leading questions that make suggestions about a third party.<\/p>\n<p>Loaded questions are accusatory and assume details about the respondent in relation to your product. For example:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/loaded-question-bad-survey-questions_f48de63cc715cc4bd37e6c485ac3f14c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/loaded-question-bad-survey-questions_f48de63cc715cc4bd37e6c485ac3f14c_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/loaded-question-bad-survey-questions_f48de63cc715cc4bd37e6c485ac3f14c_800.png\" alt=\"loaded-question-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Example of a loaded question.<\/figcaption><\/figure>\n<h4 id=\"dk0k\">How to fix a loaded question?<\/h4>\n<p>To fix a loaded question, start by avoiding assumptions in your questions. Only work with the information users or respondents gives you\u2014nothing more.<\/p>\n<p>You can take it a step further by asking separate questions in your survey research.<\/p>\n<p>Ask about your customer&#8217;s personal details, then use these details as context for subsequent questions.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/loaded-question-fixed-bad-survey-questions_8f21c731b6e54b370ace07f97a0c54f2_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/loaded-question-fixed-bad-survey-questions_8f21c731b6e54b370ace07f97a0c54f2_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/loaded-question-fixed-bad-survey-questions_8f21c731b6e54b370ace07f97a0c54f2_800.png\" alt=\"loaded-question-fixed-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Fixed loaded questions.<\/figcaption><\/figure>\n<h3 id=\"f79m9\"><strong>Biased questions<\/strong><\/h3>\n<p>A biased question is one that requires a one-directional answer. It closes off the response in another direction and is framed in a way that favors the survey maker. In summary, there\u2019s no room for objectivity.<\/p>\n<p>An instance of this is asking the same questions to your whole customer base without using <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmentation<\/a>. You\u2019re pretty much assuming everyone is qualified to answer.<\/p>\n<p>Another instance is using closed-ended questions like, \u201cWould you share us on social media?\u201d with yes or no options. This assumes all of your customers have social media.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/biased-question-bad-survey-questions_205f556816c35d95f5b5a473ee2b5701_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/biased-question-bad-survey-questions_205f556816c35d95f5b5a473ee2b5701_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/biased-question-bad-survey-questions_205f556816c35d95f5b5a473ee2b5701_800.png\" alt=\"biased-question-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Example of a biased question<\/figcaption><\/figure>\n<h4 id=\"ebkoo\">How to fix a biased question?<\/h4>\n<p>Using <a href=\"https:\/\/userpilot.com\/blog\/macro-and-micro-segmentation-b2b\/\" target=\"_blank\" rel=\"noopener noreferrer\">micro and macro segmentation<\/a> to ask the right survey questions to the right people is a good way of fixing biased questions. Another option is to ask naturally worded questions.<\/p>\n<p>Ask questions that don\u2019t have a hidden intention. Your survey should also come with answer options that are not misleading.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/biased-question-fixed-bad-survey-questions_bfaadef7f18af988cdd251a2f010b89d_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/biased-question-fixed-bad-survey-questions_bfaadef7f18af988cdd251a2f010b89d_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/biased-question-fixed-bad-survey-questions_bfaadef7f18af988cdd251a2f010b89d_800.png\" alt=\"biased-question-fixed-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Fixed biased questions.<\/figcaption><\/figure>\n<h3 id=\"2qon0\"><strong>Survey questions with double-negatives<\/strong><\/h3>\n<p>Double negatives happen when you use two negative words in a sentence. They don\u2019t have to immediately follow each other, but as long as they are in the sentence, they are double negatives.<\/p>\n<p>Grammar rules and even mathematics show that a double negative implies a positive. But in <a href=\"https:\/\/userpilot.com\/blog\/in-app-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">communication<\/a>, double negatives lead to confusion.<\/p>\n<p>For example, the website isn\u2019t easy to use unless I use the search bar, agree\/disagree.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/double-negative-question-bad-survey-questions_e384227ac49483362bc8cd997b2ff371_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/double-negative-question-bad-survey-questions_e384227ac49483362bc8cd997b2ff371_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/double-negative-question-bad-survey-questions_e384227ac49483362bc8cd997b2ff371_800.png\" alt=\"double-negative-question-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">A survey question with double-negatives.<\/figcaption><\/figure>\n<h4 id=\"diprf\">How to fix a double-negative question?<\/h4>\n<p>A way to avoid double negatives is looking out for cases where words like <strong>not, don\u2019t, unless, cannot, and no <\/strong>are paired in the same sentence.<\/p>\n<p>Then eliminate one of such negative words by rewriting the question. Or consider converting it to a positive sentence if it will lead to a better understanding of the intended question.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/double-negative-question-fixed-bad-survey-questions_547095ab7ecb804a2c9e0f372295b66c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/double-negative-question-fixed-bad-survey-questions_547095ab7ecb804a2c9e0f372295b66c_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/double-negative-question-fixed-bad-survey-questions_547095ab7ecb804a2c9e0f372295b66c_800.png\" alt=\"double-negative-question-fixed-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Fixed double-negative question.<\/figcaption><\/figure>\n<h3 id=\"5q7pl\"><strong>Survey questions with poor answer scale<\/strong><\/h3>\n<p>It\u2019s not just the questions that can be biased or misleading in your survey, the same goes for your answer options.<\/p>\n<p>Scales are used to assess someone&#8217;s level of sentiment towards something. They are mainly used in <a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-survey-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer satisfaction surveys<\/a> and come with options like:<\/p>\n<ul>\n<li>Numbers: 1-5, 0-10<\/li>\n<li>Wording: Very unlikely \u2013 Very likely<\/li>\n<li>Emoji&#8217;s: Sad face \u2013 Happy face<\/li>\n<\/ul>\n<p>Consider this question:<\/p>\n<p>\u201cDo you see yourself recommending this product to a friend?\u201d<\/p>\n<p>A simple yes\/no seems like the best option, but it won\u2019t help you get a nuanced answer. Especially since the question speaks to the quality of a product too.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/poor-answer-scale-bad-survey-questions_6f6d82d9129c5ec75e2463a4135c7690_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/poor-answer-scale-bad-survey-questions_6f6d82d9129c5ec75e2463a4135c7690_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/poor-answer-scale-bad-survey-questions_6f6d82d9129c5ec75e2463a4135c7690_800.png\" alt=\"poor-answer-scale-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Survey questions with poor answer scale.<\/figcaption><\/figure>\n<h4 id=\"9in30\">How to fix survey questions with poor answer scales?<\/h4>\n<p>To correct survey questions with poor answer scales, use balanced and relatable scales. Be sure that your respondent won\u2019t second-guess the accompanying options to a question.<\/p>\n<p>Also, cover all the use cases and provide an open-ended question if necessary.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/poor-answer-scale-bad-survey-question-fixed_85b21b5cc1b8acde8c11121107bd96a2_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/poor-answer-scale-bad-survey-question-fixed_85b21b5cc1b8acde8c11121107bd96a2_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/poor-answer-scale-bad-survey-question-fixed_85b21b5cc1b8acde8c11121107bd96a2_800.png\" alt=\"poor-answer-scale-bad-survey-question-fixed\" \/><\/picture><figcaption data-gramm=\"false\">Fixed survey questions with a poor answer scale.<\/figcaption><\/figure>\n<h3 id=\"eaaok\"><strong>Random questions<\/strong><\/h3>\n<p>Random questions have no bearing on the overall goal of a survey, whether it\u2019s an <a href=\"https:\/\/userpilot.com\/blog\/automated-surveys\/\" target=\"_blank\" rel=\"noopener noreferrer\">automated survey<\/a> or not. They are usually out of context and don\u2019t talk about the topics relevant to the respondent at that moment.<\/p>\n<p>They are clearly driven by the survey maker\u2019s interests, trying to push an agenda where it\u2019s not needed.<\/p>\n<p>An example is asking about how satisfied users are with <a href=\"https:\/\/userpilot.com\/blog\/customer-scaling-customer-support\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer support <\/a>even though users haven\u2019t connected with them in a while.<\/p>\n<h4 id=\"b91rd\">How to fix random questions?<\/h4>\n<p>The right targeting will ensure you don\u2019t come up with questions that feel out of place. So, use <a href=\"https:\/\/userpilot.com\/blog\/saas-behavioral-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">behavioral segmentation<\/a> and target your surveys toward specific users.<\/p>\n<p>Also, be relatable. Make sure you have clear goals for your survey.<\/p>\n<p>For instance, before launching an <a href=\"https:\/\/userpilot.com\/blog\/build-in-app-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app survey,<\/a> segment only your power users when asking about <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption-101\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a>. They are your best bet for getting insights about the subject matter.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-power-users-segment-bad-survey-questions_586d1741cc60b91ef6bd69e656767afd_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-power-users-segment-bad-survey-questions_586d1741cc60b91ef6bd69e656767afd_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/userpilot-power-users-segment-bad-survey-questions_586d1741cc60b91ef6bd69e656767afd_800.png\" alt=\"userpilot-power-users-segment-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Segment power users in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"5l5o6\"><strong>Survey questions with jargon<\/strong><\/h3>\n<p>Jargon means confusing language or terms that only your company uses. Using insider knowledge in a way that leaves your audience feeling confused or left out.<\/p>\n<p>For instance, marketers talk about MQLs or <a href=\"https:\/\/userpilot.com\/blog\/5-tactics-to-increase-paid-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">conversion rates<\/a>, which an average individual won\u2019t understand.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/jargon-question-bad-survey-questions_3a7bc3d3e202b6e8da2c801b22aa3e1f_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/jargon-question-bad-survey-questions_3a7bc3d3e202b6e8da2c801b22aa3e1f_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/jargon-question-bad-survey-questions_3a7bc3d3e202b6e8da2c801b22aa3e1f_800.png\" alt=\"jargon-question-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Survey questions with jargon.<\/figcaption><\/figure>\n<h4 id=\"aqcsa\">How to fix a survey question with jargon<\/h4>\n<p>The opposite of jargon is using clear language. Use jargon only when you\u2019re certain the intended respondents will understand.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/jargon-question-fixed-bad-survey-questions_fbe2077327f4bf0437a7f2a5ba1f5788_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/jargon-question-fixed-bad-survey-questions_fbe2077327f4bf0437a7f2a5ba1f5788_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/jargon-question-fixed-bad-survey-questions_fbe2077327f4bf0437a7f2a5ba1f5788_800.png\" alt=\"jargon-question-fixed-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Fixed survey questions with jargon.<\/figcaption><\/figure>\n<p>Also, use proper <a href=\"https:\/\/userpilot.com\/blog\/needs-based-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmentation<\/a> to speak to your audience.<\/p>\n<h2 id=\"3npqd\"><strong>Avoiding bad survey questions: Best practices<\/strong><\/h2>\n<p>For better feedback data collection, follow these best practices when creating survey questions.<\/p>\n<h3 id=\"2nqp4\"><strong>Ask personalized questions<\/strong><\/h3>\n<p>To avoid a random question, <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segment your users<\/a> to ask them contextual and personalized questions throughout their <a href=\"https:\/\/userpilot.com\/blog\/b2b-saas-customer-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer journey<\/a>. This way the data collected will be more insightful and your users won\u2019t be confused.<\/p>\n<p>These questions can be the type you ask when crafting a user persona<\/a> or when you&#8217;re following up on bad <a href=\"https:\/\/userpilot.com\/blog\/nps-survey-best-practices-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS survey<\/a> feedback.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-smarter-segmentation-bad-survey-questions_4cbed1971f351ef035d61e1d88cff408_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-smarter-segmentation-bad-survey-questions_4cbed1971f351ef035d61e1d88cff408_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-smarter-segmentation-bad-survey-questions_4cbed1971f351ef035d61e1d88cff408_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-smarter-segmentation-bad-survey-questions_4cbed1971f351ef035d61e1d88cff408_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/userpilot-smarter-segmentation-bad-survey-questions_4cbed1971f351ef035d61e1d88cff408_800.png\" alt=\"userpilot-smarter-segmentation-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Advanced segmentation tool in <a href=\"https:\/\/userpilot.com\/customers\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"b6t4a\"><strong>Clearly outline the purpose of the survey questions<\/strong><\/h3>\n<p>Your <a href=\"https:\/\/userpilot.com\/blog\/user-experience-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">survey<\/a> should have a general goal in relation to your product. Ensure you have specified goals for each survey question that will give you insightful data. So every question should bring you one step closer to hitting the goal.<\/p>\n<p>Also, before jumping to the questions, tell your users what the survey is for. If it\u2019s for <a href=\"https:\/\/userpilot.com\/blog\/customer-experience-improvement\/\" target=\"_blank\" rel=\"noopener noreferrer\">improving customer experience <\/a>make sure the questions are about that.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/jira-in-app-feedback-survey-bad-survey-questions_134a5a3de33e67598c21610dd1ace6c8_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/jira-in-app-feedback-survey-bad-survey-questions_134a5a3de33e67598c21610dd1ace6c8_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/jira-in-app-feedback-survey-bad-survey-questions_134a5a3de33e67598c21610dd1ace6c8_800.png\" alt=\"jira-in-app-feedback-survey-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Jira in-app feedback survey.<\/figcaption><\/figure>\n<h3 id=\"fm003\"><strong>Questions are simple, straight to the point, and easy to understand<\/strong><\/h3>\n<p>In coming up with questions, use plain and easy-to-understand language. Avoid jargon, negative wording, or assumptions.<\/p>\n<p>Steer clear of biased language or heavily contextual questions which can end up becoming leading or loaded questions.<\/p>\n<h3 id=\"6ovs0\"><strong>Avoid having too many questions in one survey<\/strong><\/h3>\n<p>While this depends on the type of question you are asking, generally avoid bombarding your users with a long list of questions.<\/p>\n<p>Ask 1-2 questions (close-ended and open-ended) to be able to collect both <a href=\"https:\/\/userpilot.com\/blog\/qualitative-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative<\/a> and quantitative data. Don&#8217;t try to solve multiple issues with one survey.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/covertkit-survey-question-bad-survey-questions_faec15d6875c6468d0c17dcc5d31c4d1_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/covertkit-survey-question-bad-survey-questions_faec15d6875c6468d0c17dcc5d31c4d1_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/covertkit-survey-question-bad-survey-questions_faec15d6875c6468d0c17dcc5d31c4d1_800.png\" alt=\"covertkit-survey-question-bad-survey-questions\" \/><\/picture><figcaption data-gramm=\"false\">Source: Convertkit.<\/figcaption><\/figure>\n<h3 id=\"82oqo\"><strong>Avoid having a narrow answer scale<\/strong><\/h3>\n<p>If your question is not too specific avoid having \u201cyes\/no\u201d answers. Leave room for your users to say what they think.<\/p>\n<p>Doing this will provide you with more insights than close-ended or <a href=\"https:\/\/userpilot.com\/blog\/how-to-analyse-qualitative-data\/\" target=\"_blank\" rel=\"noopener noreferrer\">open-ended <\/a>questions.<\/p>\n<h2 id=\"8c61v\">Conclusion<\/h2>\n<p>Behind every successful SaaS company is a product built on customer feedback. If you can constantly come up with great customer survey questions and collect granular and contextual feedback, you&#8217;ll have relevant data to work with.<\/p>\n<p>Ready to start collecting meaningful feedback in-app? Get a <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot demo<\/a> and see how we can help.<\/p>\n<div class=\"poptin-embedded\" data-id=\"61e607a0a71c7\"><\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Keep reading as we explore the different variations of bad survey formats that SaaS companies use, the best way to fix them, and how to structure questions for proper feedback collection.<\/p>\n","protected":false},"author":51,"featured_media":25748,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[547,224,761,225,465,467,237,371,522,638],"class_list":["post-25746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-customer-satisfaction-survey","tag-feature-survey","tag-in-app-surveys","tag-in-app-survey","tag-micro-survey-templates","tag-microsurvey-templates-for-saas","tag-microsurveys","tag-nps-survey","tag-saas-user-feedback-survey","tag-survey-questions"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Bad Survey Questions: What to Avoid When Collecting Feedback in SaaS<\/title>\n<meta name=\"description\" content=\"Bad survey questions can sabotage your data collection efforts and lead to inaccurate results. 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