{"id":26319,"date":"2025-08-19T13:32:09","date_gmt":"2025-08-19T13:32:09","guid":{"rendered":"https:\/\/userpilot.com\/blog\/pendo-vs-amplitude\/"},"modified":"2026-03-02T12:17:20","modified_gmt":"2026-03-02T12:17:20","slug":"pendo-vs-amplitude","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/pendo-vs-amplitude\/","title":{"rendered":"Pendo vs Amplitude: Which is the Better Product Analytics Tool?"},"content":{"rendered":"<p>Pendo vs Amplitude? Which of them should you choose to <a href=\"https:\/\/userpilot.com\/product\/product-growth-insights\" target=\"_blank\" rel=\"noopener noreferrer\">generate growth insights for your product<\/a>? This is a serious dilemma.<\/p>\n<p>In our article, we aim to help you make the decision. We also have a quick look at Userpilot as an alternative for each of the tools.<\/p>\n<p>How does this sound? Ready to dive in?<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/pendo-competitors\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo<\/a> is an established product adoption platform for enterprise clients.<\/p>\n<p>It&#8217;s best known for its in-depth analytics <a href=\"https:\/\/userpilot.com\/blog\/pendo-features-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">features<\/a>, but it also allows you to collect user feedback and offers a range of <a href=\"https:\/\/userpilot.com\/blog\/pendo-guides\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app onboarding<\/a> features, which you can use for both web and mobile products.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-dashboard_93d1b092b792d4a00850e7002fdf0031_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-dashboard_93d1b092b792d4a00850e7002fdf0031_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-dashboard_93d1b092b792d4a00850e7002fdf0031_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-dashboard_93d1b092b792d4a00850e7002fdf0031_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-dashboard_93d1b092b792d4a00850e7002fdf0031_800.png\" alt=\"pendo analytics dashboard\" \/><\/picture><figcaption>Pendo analytics dashboards.<\/figcaption><\/figure>\n<p><!-- Pendo vs Amplitude Interactive Quiz Container --><\/p>\n<div id=\"userpilot-quiz-container\">\n<p><!-- Progress Bar --><\/p>\n<div id=\"up-progress-container\">\n<div id=\"up-progress-bar\"><\/div>\n<\/div>\n<p><!-- Quiz Questions --><\/p>\n<div id=\"up-quiz\">\n<p><!-- Question 1 --><\/p>\n<div class=\"up-question active\">\n<h3>What&#8217;s your primary goal with a product analytics tool?<\/h3>\n<p>Understanding your main objective helps in choosing between robust analytics platforms like Pendo or Amplitude, or an all-in-one solution.<\/p>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">Deeply understanding user journeys and paths<\/button><br \/>\n<button class=\"up-answer-btn\">Driving in-app user engagement and adoption<\/button><br \/>\n<button class=\"up-answer-btn\">Both! I need to analyze behavior and act on it<\/button><\/div>\n<\/div>\n<p><!-- Question 2 --><\/p>\n<div class=\"up-question\">\n<h3>How important is it to act on analytics *within the same tool*?<\/h3>\n<p>Consider if you prefer an analytics-only tool like Amplitude, which requires other software for engagement, or a platform like Pendo that includes guidance features, though sometimes at a high cost and complexity.<\/p>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">Critical, I need an all-in-one solution<\/button><br \/>\n<button class=\"up-answer-btn\">Nice to have, but I can use other tools<\/button><br \/>\n<button class=\"up-answer-btn\">Not important, I only need the data<\/button><\/div>\n<\/div>\n<p><!-- Question 3 --><\/p>\n<div class=\"up-question\">\n<h3>Which potential challenge are you most concerned about?<\/h3>\n<p>Both Pendo and Amplitude are powerful but come with trade-offs. Pendo can have a steep learning curve and fragmented UI, while Amplitude is purely focused on analytics, lacking built-in engagement features.<\/p>\n<div class=\"up-answers\"><button class=\"up-answer-btn\">High complexity and a steep learning curve<\/button><br \/>\n<button class=\"up-answer-btn\">A lack of integrated user engagement features<\/button><br \/>\n<button class=\"up-answer-btn\">Expensive, non-transparent pricing<\/button><\/div>\n<\/div>\n<p><!-- Final CTA --><\/p>\n<div class=\"up-question\">\n<h3>You need a solution that combines powerful analytics with user-friendly engagement tools.<\/h3>\n<p>Stop choosing between just Pendo and Amplitude. Userpilot offers robust analytics, no-code in-app experiences, and transparent pricing to help you understand your users and guide them to success\u2014all in one platform.<\/p>\n<p><button id=\"up-final-cta\">See a Live Demo<\/button><\/p>\n<\/div>\n<\/div>\n<\/div>\n<p><!-- Link to the JavaScript file that contains the logic and styles --><br \/>\n<!-- Make sure to update the src path to where you upload the .js file in your WordPress media library --><br \/>\n<script src=\"https:\/\/userpilot.com\/blog\/wp-content\/uploads\/2025\/08\/pendo-vs-amplitude-2.js\" defer=\"defer\"><\/script><\/p>\n<h2 id=\"3rrcn\">Pendo analytics features<\/h2>\n<p>The tool supports a whole host of <a href=\"https:\/\/userpilot.com\/blog\/pendo-analytics-review\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics features<\/a>:<\/p>\n<ul>\n<li>Paths for mapping out every possible sequence of events leading up to or following a user action.<\/li>\n<li>Reports, including page views, feature clicks, track events, and guide views.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/nps-survey-best-practices-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS<\/a> tracking and analytics (not available in the free plan).<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/pes-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product Engagement Score (PES)<\/a> tracking and analysis.<\/li>\n<\/ul>\n<p>Let&#8217;s have a more detailed look at these four:<\/p>\n<ul>\n<li>User segmentation.<\/li>\n<li>User retention analysis.<\/li>\n<li>Funnels.<\/li>\n<li>User feedback module.<\/li>\n<\/ul>\n<h3 id=\"8rvt3\">Pendo Segments<\/h3>\n<p>The Pendo <a href=\"https:\/\/userpilot.com\/blog\/product-user-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Segments<\/a> functionality allows you to group users by a wide range of behavior, usage, and metadata criteria, enabling highly targeted in-app experiences.<\/p>\n<ul>\n<li>Product usage and <a href=\"https:\/\/userpilot.com\/blog\/behavioral-segmentation-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior data<\/a>, like tagged feature clicks, tagged page views, guide views, poll responses, and resource center views.<\/li>\n<li>Visitor and account data, including demographic and systems data.<\/li>\n<li>Mobile-specific data, like app or OS version.<\/li>\n<\/ul>\n<p>You can use it to target specific segments with<a href=\"https:\/\/userpilot.com\/blog\/pendo-guides\/\" target=\"_blank\" rel=\"noopener noreferrer\"> Pendo Guides<\/a> (building in-app messages using Guides).<\/p>\n<p>For example, you could trigger them for users who have completed a certain event without using a specific feature that&#8217;s relevant to their use case.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-segment_3da021fccdaaf853259c860dbd38e403_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-segment_3da021fccdaaf853259c860dbd38e403_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-segment_3da021fccdaaf853259c860dbd38e403_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-segment_3da021fccdaaf853259c860dbd38e403_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-segment_3da021fccdaaf853259c860dbd38e403_800.png\" alt=\"pendo segmentation\" \/><\/picture><figcaption>Segments in Pendo.<\/figcaption><\/figure>\n<h3 id=\"8t55g\">Pendo Retention Analysis<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retention Analysis<\/a> in Pendo helps teams understand whether users continue engaging with the product over time.<\/p>\n<p>Pendo\u2019s <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">cohort-based retention chart<\/a> visualizes how often users return after a specific starting action. You can filter the data by app, segment, start and return events, and time range to uncover patterns across different user groups.<\/p>\n<p>The chart is interactive: clicking on each square reveals details about retained and dropped visitors within that cohort. These insights can inform your strategy in several ways:<\/p>\n<ul>\n<li>Create targeted segments based on usage drop-offs and re-engage them with <a href=\"https:\/\/userpilot.com\/blog\/in-app-messages\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app messages<\/a> using <a href=\"https:\/\/userpilot.com\/blog\/pendo-guides\/\">Pendo Guides<\/a>.<\/li>\n<li>Export user data or sync it with your CRM (like HubSpot or Salesforce) to trigger personalized email outreach.<\/li>\n<li>Deploy surveys to specific segments to understand the reasons behind churn or engagement gaps.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/retention-chart-pendo_76470f9c6d90457e0fd4f035757c7028_800.png 1x, https:\/\/images.storychief.com\/account_6827\/retention-chart-pendo_76470f9c6d90457e0fd4f035757c7028_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/retention-chart-pendo_76470f9c6d90457e0fd4f035757c7028_800.png 1x, https:\/\/images.storychief.com\/account_6827\/retention-chart-pendo_76470f9c6d90457e0fd4f035757c7028_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/retention-chart-pendo_76470f9c6d90457e0fd4f035757c7028_800.png\" alt=\"pendo retention chart\" \/><\/picture><figcaption>Retention trend report in Pendo.<\/figcaption><\/figure>\n<h3 id=\"f1qjc\">Pendo Funnels<\/h3>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/user-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">user funnel<\/a> is a sequence of actions completed by a user in-app leading up to a specific objective.<\/p>\n<p>For example, this could be 1) logging in 2) inviting a teammate, and 3) sending them a message.<\/p>\n<p>Using a user funnel in your SaaS helps you identify <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction points<\/a> and make data-driven decisions to boost conversions.<\/p>\n<p>In Pendo, you can customize funnels by:<\/p>\n<ul>\n<li>Funnel steps<\/li>\n<li>Date range<\/li>\n<li>Segments<\/li>\n<li>Time out period<\/li>\n<\/ul>\n<p>Once configured, your funnel can be viewed instantly and optionally saved as a widget in a custom dashboard.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/funnel-pendo_2958444a83874e1ef1b97b4ee77e77a8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-pendo_2958444a83874e1ef1b97b4ee77e77a8_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/funnel-pendo_2958444a83874e1ef1b97b4ee77e77a8_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-pendo_2958444a83874e1ef1b97b4ee77e77a8_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/funnel-pendo_2958444a83874e1ef1b97b4ee77e77a8_800.png\" alt=\"pendo funnel\" \/><\/picture><figcaption>Pendo\u2019s Funnel report.<\/figcaption><\/figure>\n<h3 id=\"8nf9e\">Pendo Feedback module<\/h3>\n<p>Pendo offers two primary methods for collecting user feedback: <strong>Pendo Polls<\/strong> and <strong>Pendo Feedback<\/strong>.<\/p>\n<ul>\n<li><strong>Pendo Polls<\/strong>, created via the Guides module, let you collect in-app user sentiment through lightweight <a href=\"https:\/\/userpilot.com\/blog\/microsurveys-saas-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">microsurveys<\/a>. They are ideal for quick questions like <a href=\"https:\/\/userpilot.com\/blog\/csat-survey-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">CSAT<\/a>, feature validation, or usability feedback.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-poll_8104f668d1432be50c2a5146c33b55f7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-poll_8104f668d1432be50c2a5146c33b55f7_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-poll_8104f668d1432be50c2a5146c33b55f7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-poll_8104f668d1432be50c2a5146c33b55f7_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-poll_8104f668d1432be50c2a5146c33b55f7_800.png\" alt=\"pendo poll\" \/><\/picture><figcaption>Pendo\u2019s microsurvey (called Polls) exists as a building block in Guides.<\/figcaption><\/figure>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/pendo-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pendo Feedback<\/a> <\/strong>(included in Pulse and Ultimate plans) allows you to capture and organize <a href=\"https:\/\/userpilot.com\/blog\/customer-requests\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feature requests<\/a>, tag responses, analyze trends, and update customers on status changes like \u201cPlanned\u201d or \u201cReleased.\u201d<\/li>\n<\/ul>\n<p><strong>NPS surveys<\/strong> are only available starting with the <strong>Pulse<\/strong> plan (they\u2019re not included in Free or Base plans and must be purchased as an add-on if not on Pulse or above). CSAT data can be gathered through Polls or third-party integrations.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-nps_26a1ea5ea5d12128947be40f2711e633_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-nps_26a1ea5ea5d12128947be40f2711e633_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-nps_26a1ea5ea5d12128947be40f2711e633_800.png 1x, https:\/\/images.storychief.com\/account_6827\/pendo-nps_26a1ea5ea5d12128947be40f2711e633_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/pendo-nps_26a1ea5ea5d12128947be40f2711e633_800.png\" alt=\"pendo nps\" \/><\/picture><figcaption>Create an NPS survey in Pendo.<\/figcaption><\/figure>\n<h2 id=\"bk4ag\">Pros and cons of Pendo<\/h2>\n<p>What are Pendo&#8217;s greatest strengths and weaknesses when it comes to product analytics?<\/p>\n<h3 id=\"2r2fl\">\u2705 Pros of Pendo<\/h3>\n<ul>\n<li>Works on mobile apps as well as web apps.<\/li>\n<li>In-depth analytics that are easy to set up and use.<\/li>\n<li>Proprietary Product Engagement Score (PES).<\/li>\n<\/ul>\n<h3 id=\"684vi\">\ud83d\udfe1 Cons of Pendo<\/h3>\n<ul>\n<li><b>High complexity &amp; steep learning curve<\/b><span style=\"font-weight: 400;\">: Complex setup (metadata, tagging, segments) and a confusing UI often overwhelm new users. The extensive feature set leads to underutilization.<\/span><\/li>\n<li><b>High technical overhead<\/b><span style=\"font-weight: 400;\">: Requires developer support for CSS\/JS hooks, metadata setup, and segment building.<\/span><\/li>\n<li><b>Modular licensing complexity<\/b><span style=\"font-weight: 400;\">: Core features (NPS analytics, branching logic, AI, Resource Center) are only available as add-ons or in higher tiers.<\/span><\/li>\n<li><b>Fragmented analytics UI<\/b><span style=\"font-weight: 400;\">: Reporting is split across Data Explorer, Guides, Listen, and Dashboards\u2014slowing time to insights. Surveys and NPS also live in separate modules.<\/span><\/li>\n<li><b>In-app guides limitations<\/b><span style=\"font-weight: 400;\">: Basic features (Spotlights, Mobile Push Notifications) are missing or locked in the <\/span><i><span style=\"font-weight: 400;\">Guides Pro<\/span><\/i><span style=\"font-weight: 400;\"> add-on. AI features like automatic translation and copywriting require another add-on. RTL languages aren\u2019t fully supported.<\/span><\/li>\n<li><b>Dependency on integrations and add-ons<\/b><span style=\"font-weight: 400;\">: Longer setup times, higher package costs, and frequent data discrepancies.<\/span><\/li>\n<li><b>Expensive &amp; non-transparent pricing<\/b><span style=\"font-weight: 400;\">: Costs escalate quickly with opaque MAU-based pricing, undisclosed add-on fees, and 5\u201320% uplifts at renewal. Multi-year commitments are required to cap pricing.<\/span><\/li>\n<\/ul>\n<h2 id=\"eudhd\">What do users say about Pendo?<\/h2>\n<p>Users rate Pendo highly as a tool for product training and documentation.<\/p>\n<blockquote><p><em>I like the abilitiy to leverage Pendo as another communication tool for customers. Sometimes email communication can be overwhelming or become stale. Pendo allows for us to switch up how we onboard, educate and introduce new features to our customers.<br \/>\n<\/em><\/p><\/blockquote>\n<p>&nbsp;<\/p>\n<blockquote><p><strong>What do you dislike about Pendo?<\/strong><br \/>\n<em>Tagging features can be complicated when using dynamic CSS, so some work is needed to set up static attributes in the applications to utilize them effectively.<\/em><\/p><\/blockquote>\n<p>Companies that switched from Pendo to Userpilot have also shared their opinions:<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;Switching from Pendo to Userpilot made our customer communication more effective and reduced our support workload significantly.&#8221;<br \/>\n\u2014 <\/span><span style=\"font-weight: 400;\">Matthew Brown, Senior Customer Solutions Manager at <a href=\"https:\/\/userpilot.com\/blog\/shelterluv-case-study\/\">Shelterluv<\/a><\/span><\/p><\/blockquote>\n<h2 id=\"8rike\">\ud83d\udcb0Pendo pricing<\/h2>\n<p>Pendo offers a free plan, but its usefulness is quite limited. While Pendo\u2019s free plan includes basic, Pendo-branded NPS, Pendo offers a free plan, but its usefulness is quite limited.<\/p>\n<p>Here are <a href=\"https:\/\/userpilot.com\/blog\/pendo-pricing\/\">Pendo pricing<\/a> tiers:<\/p>\n<ul>\n<li><strong>Free<\/strong><\/li>\n<li><strong>Base<\/strong><\/li>\n<li><strong>Core<\/strong><\/li>\n<li><strong>Pulse<\/strong><\/li>\n<li><strong>Ultimate<\/strong><\/li>\n<\/ul>\n<p>All pricing tiers require you to contact them to request pricing. Pendo\u2019s users on <a href=\"https:\/\/www.vendr.com\/marketplace\/pendo\" target=\"_blank\" rel=\"nofollow noopener\">Vendr<\/a> report a typical pricing range between $25,000 and $141,000.<\/p>\n<p>While Pendo\u2019s free plan includes basic product analytics (behavioral &amp; retroactive), in-app guides (web &amp; mobile), and roadmaps for up to 500 MAUs, <strong>it does not<\/strong> include branded NPS surveys; you must upgrade to Pulse or purchase NPS as an add-on.<\/p>\n<p>Advanced NPS (white-label email), Product Engagement Score (PES), and other key features require higher-tier plans.<\/p>\n<p>Cuvama, an ex-Pendo customer, found better value for money and usability with Userpilot:<\/p>\n<blockquote><p><span style=\"font-weight: 400;\">&#8220;With Pendo, I could not do, or at least I didn\u2019t know how to easily do, specific flows for specific companies. With Userpilot, I can do it very easily without needing developer assistance.&#8221;<br \/>\n<\/span><span style=\"font-weight: 400;\">\u2014 Leyre Iniguez, Customer Experience Lead at <a href=\"https:\/\/userpilot.com\/blog\/cuvama-case-study\/\">Cuvama<\/a><\/span><\/p><\/blockquote>\n<h2 id=\"89rh2\">Amplitude for product analytics<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics-features-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude<\/a> is one of the most sophisticated analytics tools around at the moment.<\/p>\n<p>As a dedicated analytics tool, it offers a wide range of features that SaaS product teams can deploy to identify areas to <a href=\"https:\/\/userpilot.com\/blog\/adding-value-to-products\/\" target=\"_blank\" rel=\"noopener noreferrer\">add value<\/a> to their digital products and make <a href=\"https:\/\/userpilot.com\/blog\/data-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">data-driven decisions<\/a>. Amplitude Analytics can be used on both mobile and web apps.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-funnel_037f322e8566d73df09382d0b16e96c7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-funnel_037f322e8566d73df09382d0b16e96c7_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-funnel_037f322e8566d73df09382d0b16e96c7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-funnel_037f322e8566d73df09382d0b16e96c7_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-funnel_037f322e8566d73df09382d0b16e96c7_800.png\" alt=\"amplitude funnel report\" \/><\/picture><figcaption>Funnel report in Amplitude.<\/figcaption><\/figure>\n<h2 id=\"4ch66\">Amplitude analytics features<\/h2>\n<p>Amplitude analytics functionality includes:<\/p>\n<ul>\n<li>Milestone analysis.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">Retention analysis<\/a>.<\/li>\n<li>Custom dashboards.<\/li>\n<li>Predictions.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/saas-behavioral-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">User segmentation<\/a>.<\/li>\n<li>Pathfinder.<\/li>\n<li>Funnel analysis.<\/li>\n<\/ul>\n<p>We\u2019ll be focusing on the main features in detail below.<\/p>\n<h3 id=\"2ps8t\">Amplitude event segmentation<\/h3>\n<p>Just like Pendo, Amplitude allows you to group your users into segments using a whole host of criteria.<\/p>\n<p>Event <a href=\"https:\/\/userpilot.com\/blog\/needs-based-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segmentation <\/a>is one of the key Amplitude charts because that is where you can see what your users are doing inside the product. The segmentation chart allows you to:<\/p>\n<ul>\n<li>Identify and evaluate the key events performed by a <a href=\"https:\/\/userpilot.com\/blog\/saas-user-segments\/\" target=\"_blank\" rel=\"noopener noreferrer\">user segment<\/a> over a specific period of time.<\/li>\n<li>Determine the total number of (unique) users completing events inside the product.<\/li>\n<li>Determine the frequency of event occurrence.<\/li>\n<li>Identify users who fire specific events on a regular basis.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/advanced-segmenttion-1-gif_ddb853990c9c71e41d57d79b7622a471.gif 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/advanced-segmenttion-1-gif_ddb853990c9c71e41d57d79b7622a471.gif 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/advanced-segmenttion-1-gif_ddb853990c9c71e41d57d79b7622a471.gif\" \/><\/picture><figcaption>User properties available for segmentation in Amplitude.<\/figcaption><\/figure>\n<h3 id=\"7r9jp\">Amplitude Pathfinder (soon merged into the new Journeys experience)<\/h3>\n<p>Pathfinder enables visualization and analysis of all the actions that users complete while interacting with the product.<\/p>\n<p>Most importantly, pathfinder helps you identify the <em>sequences of events<\/em>, called paths, that users fire over a specified period of time. This includes outgoing and incoming paths up to 50 steps deep.<\/p>\n<p>What&#8217;s the use of Pathfinder? It allows you to:<\/p>\n<ul>\n<li>Uncover the most common event paths leading up to conversion\/<a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">activation<\/a>.<\/li>\n<li>Determine the <a href=\"https:\/\/userpilot.com\/blog\/happy-path\/\" target=\"_blank\" rel=\"noopener noreferrer\">happy path<\/a> to conversion\/activation.<\/li>\n<li>Build funnel charts.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-journey_589f27b27b0fbf736b29a1ce87ff4e0f_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-journey_589f27b27b0fbf736b29a1ce87ff4e0f_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-journey_589f27b27b0fbf736b29a1ce87ff4e0f_800.png\" alt=\"amplitude pathfinder\" \/><\/picture><figcaption>Amplitude\u2019s Journey (or Pathfinder).<\/figcaption><\/figure>\n<h3 id=\"ahcs0\">Amplitude funnel analysis<\/h3>\n<p>Once you&#8217;ve identified the happy path to conversion or activation with Pathfinder, you can now use funnel analysis to analyze and assess how users navigate it.<\/p>\n<p>Thanks to conversion drivers, Amplitude provides insights into user behavior leading up to conversion or drop-off. This allows you to identify obstacles and <a href=\"https:\/\/userpilot.com\/blog\/user-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction points<\/a>. As a result, you can:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">Reduce churn<\/a> and improve retention.<\/li>\n<li>Improve user <a href=\"https:\/\/userpilot.com\/blog\/interactive-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding <\/a>experiences.<\/li>\n<li>Turn your users into your product <a href=\"https:\/\/userpilot.com\/blog\/customer-advocacy\/\" target=\"_blank\" rel=\"noopener noreferrer\">advocates<\/a>.<\/li>\n<li>Drive <a href=\"https:\/\/userpilot.com\/blog\/freemium-to-premium\/\" target=\"_blank\" rel=\"noopener noreferrer\">freemium<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/free-trial-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">trial conversion to paid plans<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/funnel-amplitude_2eb9baa922586ea6a5824adae724674c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-amplitude_2eb9baa922586ea6a5824adae724674c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/funnel-amplitude_2eb9baa922586ea6a5824adae724674c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-amplitude_2eb9baa922586ea6a5824adae724674c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/funnel-amplitude_2eb9baa922586ea6a5824adae724674c_800.png\" alt=\"amplitude funnel\" \/><\/picture><figcaption>Amplitude funnel analysis.<\/figcaption><\/figure>\n<h2 id=\"5cbgh\">Pros and cons of Amplitude Analytics<\/h2>\n<p>What are the biggest advantages and limitations of Amplitude Analytics?<\/p>\n<h3 id=\"beg1l\">\u2705 Pros of Amplitude Analytics<\/h3>\n<ul>\n<li>Real-time analytics.<\/li>\n<li>Cross-platform analytics that allows you to track as your users move between your native apps, mobile apps, and webpages.<\/li>\n<li>Wide range of reports and analyses.<\/li>\n<li>Ability to integrate data from various sources, for example, marketing automation systems or CRM systems.<\/li>\n<\/ul>\n<h3 id=\"39aa0\">\ud83d\udfe1 Cons of Amplitude Analytics<\/h3>\n<ul>\n<li>No user engagement features.<\/li>\n<li>It&#8217;s an analytics-only tool, so you need additional software to act on the insights to drive growth.<\/li>\n<li>High level of customization which makes set-up difficult.<\/li>\n<\/ul>\n<h2 id=\"190rk\">What do users say about Amplitude?<\/h2>\n<p>With an <a href=\"https:\/\/www.g2.com\/products\/amplitude-analytics\/reviews\" target=\"_blank\" rel=\"nofollow noopener\">average rating of 4.5 on G2<\/a>, Amplitude is another highly-rated tool.<\/p>\n<p>Customers value Amplitude mostly for its product analysis capabilities and ease of data exploration.<\/p>\n<p>For example, Christopher L., a product manager at an enterprise company, writes:<\/p>\n<blockquote><p><em>I love the ability to drill down and perform product analysis, and it is my go-to tool for anything that needs analysis. I also love the data table charts, which allow me to see various attributes\/data points in a simple table. Although chat customer support is gone, Amplitude\u2019s customer support is A+!<\/em><\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-reviews_7579483e8697c6adb71fcd8d67109d39_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-reviews_7579483e8697c6adb71fcd8d67109d39_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-reviews_7579483e8697c6adb71fcd8d67109d39_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-reviews_7579483e8697c6adb71fcd8d67109d39_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-reviews_7579483e8697c6adb71fcd8d67109d39_800.png\" alt=\"amplitude review\" \/><\/picture><\/figure>\n<p>However, some users report performance challenges, especially in large enterprise environments.<\/p>\n<p>Eric Z., another product manager, notes:<\/p>\n<blockquote><p><em>It takes a loooonnggggg time to load the attributes of events\u2026 Most times, I end up multi-tasking as I\u2019m waiting, which is quite disruptive to my chart-building flow.<\/em><\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-review-1_96858145408cc2aaafc3f8ac416487ee_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-review-1_96858145408cc2aaafc3f8ac416487ee_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-review-1_96858145408cc2aaafc3f8ac416487ee_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-review-1_96858145408cc2aaafc3f8ac416487ee_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/amplitude-review-1_96858145408cc2aaafc3f8ac416487ee_800.png\" alt=\"amplitude review\" \/><\/picture><\/figure>\n<h2 id=\"5rn7b\">\ud83d\udcb0 Amplitude pricing<\/h2>\n<p>Just like Pendo, Amplitude offers a free trial. However, this one is way more generous than Pendo&#8217;s. How much do the other plans cost? Unfortunately, this is available only on request.<\/p>\n<ul>\n<li><strong>Starter: <\/strong>Free<\/li>\n<li><strong>Plus: <\/strong>$49 per month<\/li>\n<li><strong>Growth plans:<\/strong> Price available only on request<\/li>\n<li><strong>Enterprise: <\/strong>Price available only on request<\/li>\n<\/ul>\n<h2 id=\"4tkcm\">Userpilot for product analytics: An alternative to Pendo and Amplitude Analytics<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> is a powerful product adoption platform. It enables product managers, product marketers, and <a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-guide\/\">customer success teams<\/a> to track product usage and user in-app behavior.<\/p>\n<p>On top of that, they can collect feedback and trigger <a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized onboarding experiences<\/a> to enhance user experience and <a href=\"https:\/\/userpilot.com\/blog\/drive-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">drive product adoption<\/a>.<\/p>\n<p>When should you consider Userpilot as an <a href=\"https:\/\/userpilot.com\/blog\/pendo-competitors\/\" target=\"_blank\" rel=\"noopener noreferrer\">alternative to Pendo<\/a> or <a href=\"https:\/\/userpilot.com\/blog\/amplitude-analytics-features-alternatives\" target=\"_blank\" rel=\"noopener noreferrer\">Amplitude <\/a>Analytics?<\/p>\n<ul>\n<li>Even though Userpilot has no free plan, it offers better value for money compared to Pendo.<\/li>\n<li>It enables you to collect data and act on it in real time, e.g., by triggering in-app experiences contextually in response to specific events. In contrast, Pendo has a 1-hour delay, whereas Amplitude has a very basic<a href=\"https:\/\/userpilot.com\/product\/engagement-layer\" target=\"_blank\" rel=\"noopener noreferrer\"> engagement layer<\/a> (called Guides &amp; Survey) that\u2019s not as comprehensive as Userpilot.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-event-analytics-dashboard_1b284859cae14d82525e5bd9fa887df7_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-event-analytics-dashboard_1b284859cae14d82525e5bd9fa887df7_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-event-analytics-dashboard_1b284859cae14d82525e5bd9fa887df7_800.png\" alt=\"Userpilot event-analytics-dashboard\" \/><\/picture><figcaption>Event analytics dashboard in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"fld5h\">Userpilot product analytics features<\/h2>\n<p>For a user onboarding tool, Userpilot offers incredible <a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics functionality<\/a>, including:<\/p>\n<ul>\n<li>Native analytics for all created experiences, i.e., flows, onboarding checklists, resource centers, etc.<\/li>\n<li>Comprehensive event-tracking (autocapture for web apps and event-tracking for mobile apps).<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/what-is-session-replay\/\" target=\"_blank\" rel=\"noopener noreferrer\">Session replays<\/a>.<\/li>\n<li>Analytics reports (funnel, path, trend, and retention reports).<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">Analytics dashboards<\/a> (4 available by default &#8211; Product Usage, New Users Activation, Core Feature Engagement, User Retention, and other customizable templates).<\/li>\n<li>Mobile and email analytics.<\/li>\n<li>Analytics integrations.<\/li>\n<\/ul>\n<h3 id=\"1nq5m\">How Userpilot tracks in-app experiences natively<\/h3>\n<p>When you build flows, <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-checklist-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding checklists<\/a>, or resource centers in Userpilot, we automatically track how users interact with them.<\/p>\n<p>You\u2019ll know how many users saw, started, and completed each experience with no setup required. Want to improve your onboarding flow? Just check the drop-off steps and iterate.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/flow-analytics-in-userpilot_e8c9aa0c0610bb8e81406fe0b9d30ce7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/flow-analytics-in-userpilot_e8c9aa0c0610bb8e81406fe0b9d30ce7_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/flow-analytics-in-userpilot_e8c9aa0c0610bb8e81406fe0b9d30ce7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/flow-analytics-in-userpilot_e8c9aa0c0610bb8e81406fe0b9d30ce7_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/flow-analytics-in-userpilot_e8c9aa0c0610bb8e81406fe0b9d30ce7_800.png\" alt=\"flow analytics\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/blog\/flow-analytics\/\">Flow analytics in<\/a> <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p>Because this tracking is built into our UI patterns, you don\u2019t need to configure separate goals or events. Everything is tied directly to what you\u2019ve launched, so you get instant feedback on what\u2019s helping users succeed.<\/p>\n<h3 id=\"e8bo1\">How Userpilot tracks user behavior across web and mobile<\/h3>\n<p>We\u2019ve built event tracking in Userpilot to work right out of the box, so you don\u2019t waste time manually tagging everything.<\/p>\n<p>On web, our <a href=\"https:\/\/userpilot.com\/blog\/userpilot-autocapture\/\" target=\"_blank\" rel=\"noopener noreferrer\">autocapture<\/a> tracks key user interactions like clicks, hovers, form fills, and text inputs automatically from the moment the script is installed. It even pulls in historical data retroactively, so you don\u2019t miss anything.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/autocaptured-events_3f8a99d55c0825a2e4f743413c39c543_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/autocaptured-events_3f8a99d55c0825a2e4f743413c39c543_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/autocaptured-events_3f8a99d55c0825a2e4f743413c39c543_800.png\" alt=\"userpilot autocapture\" \/><\/picture><figcaption>With <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>, you only need to label raw events for them to appear in analytics reports.<\/figcaption><\/figure>\n<p>For <a href=\"https:\/\/userpilot.com\/blog\/userpilot-mobile-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobile analytics<\/a>, you can track custom events via the SDK. Whether you want to track screen views, feature usage, or <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-flow\/\" target=\"_blank\" rel=\"noopener noreferrer\">onboarding flows<\/a> on iOS or Android, you\u2019ll get the full picture of how users interact with your app.<\/p>\n<h3 id=\"cdrc0\">How Userpilot does product analytics: Funnels, paths, retention &amp; more<\/h3>\n<p>Userpilot gives you four core types of analytics reports to uncover what\u2019s working and what\u2019s not:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/funnel-tracking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Funnels<\/a>:<\/strong> See where users drop off in key flows.<\/li>\n<li><strong>Paths:<\/strong> Uncover unexpected user journeys.<\/li>\n<li><strong>Trends:<\/strong> Track changes in behavior over time.<\/li>\n<li><strong>Retention:<\/strong> Measure how well you&#8217;re keeping users engaged.<\/li>\n<\/ul>\n<p>These aren\u2019t just raw numbers either. You can slice data by segments, timeframes, or user attributes to answer your questions fast.<\/p>\n<p>We also make it easy to bring these insights into your own dashboards. Just drag and drop pre-built widgets or build fully custom dashboards to <a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">monitor product usage<\/a>, activation, core feature adoption, and retention &#8211; all in one place.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/app-analytics-funnel-analysis_54b8590dbe61557c91db3f989a3b347e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/app-analytics-funnel-analysis_54b8590dbe61557c91db3f989a3b347e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/app-analytics-funnel-analysis_54b8590dbe61557c91db3f989a3b347e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/app-analytics-funnel-analysis_54b8590dbe61557c91db3f989a3b347e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/app-analytics-funnel-analysis_54b8590dbe61557c91db3f989a3b347e_800.png\" alt=\"userpilot funnel\" \/><\/picture><figcaption>Example of a funnel report in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>, broken down by user plans.<\/figcaption><\/figure>\n<h2 id=\"3v8ud\">Pros and cons of Userpilot<\/h2>\n<p>Here\u2019s what makes Userpilot stand out from Pendo and Amplitude, and what still needs fine-tuning to deliver an even more outstanding user experience.<\/p>\n<h3 id=\"100ai\">Pros of Userpilot<\/h3>\n<p>Here\u2019s where Userpilot stands out compared to tools like Pendo and Amplitude:<\/p>\n<p>\u2705 <strong>No-code Chrome extension: <\/strong>Build, preview, and launch in-app experiences directly on your live product, without needing engineers.<\/p>\n<p>\u2705 <strong>Plays well with your existing analytics stack: <\/strong>Integrates with Amplitude, Mixpanel, Segment, Heap, and Google Analytics. Bring your event data in or sync insights out.<\/p>\n<p>\u2705 <strong>A\/B testing built into the editor: <\/strong>Experiment with flows, checklists, or modals to see what drives activation or feature adoption.<\/p>\n<p>\u2705 <strong>Session replays + product analytics: <\/strong>Get both the what (quantitative) and the why (qualitative) in one platform, without switching tools.<\/p>\n<p>\u2705 <strong>SOC 2 Type II certified: <\/strong>Userpilot meets enterprise-grade security and data handling standards.<\/p>\n<p>\u2705 <strong>Mobile-ready: <\/strong>Create onboarding experiences and analyze user behavior on both web and native mobile apps.<\/p>\n<h3 id=\"88v86\"><strong>Cons of Userpilot<\/strong><\/h3>\n<p>\ud83d\udfe1 <strong>Not ideal for early-stage startups: <\/strong>Userpilot\u2019s pricing is better suited to scale-ups and established product teams than solo founders or very small teams.<\/p>\n<h2 id=\"6q51r\">What do users say about Userpilot?<\/h2>\n<p>At 4.6, <a href=\"https:\/\/www.g2.com\/products\/userpilot\/reviews\" target=\"_blank\" rel=\"nofollow noopener\">Userpilot\u2019s rating on G2<\/a> beats those of Pendo or Amplitude. Reviewers consistently highlight Userpilot\u2019s ease of use, strong analytics, responsive support, and rich onboarding capabilities.<\/p>\n<p>For example, Ryan T., a Digital Adoption Specialist in a mid-market company, writes:<\/p>\n<blockquote><p><em>Userpilot allows us to quickly create and publish digital adoption flows to support new features or onboard new users, while increasing adoption and confidence around existing functionality.<\/em><\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-review_5f63dc59e4c425bc9d67c2ffd019e47c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-review_5f63dc59e4c425bc9d67c2ffd019e47c_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-review_5f63dc59e4c425bc9d67c2ffd019e47c_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-review_5f63dc59e4c425bc9d67c2ffd019e47c_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-review_5f63dc59e4c425bc9d67c2ffd019e47c_800.png\" \/><\/picture><\/figure>\n<p>Another complimentary review reads:<\/p>\n<blockquote><p><em>The no-code aspect of userpilot makes it incredibly easy to set-up tracking and analyzing customer behavior. Sometimes we set them up during a meeting and by the end of that meeting we catch up on the data already. That way we&#8217;ll quickly know if we are on the right path straight away.<br \/>\n(&#8230;)<br \/>\nWe use Userpilot in different departments all benefiting, and it simplifies the work that multiple department are on the same track systemwise.<\/em><\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-review-1_4cccca98f7107b7da9d8b77a31bd0731_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-review-1_4cccca98f7107b7da9d8b77a31bd0731_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-review-1_4cccca98f7107b7da9d8b77a31bd0731_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-review-1_4cccca98f7107b7da9d8b77a31bd0731_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/10\/userpilot-review-1_4cccca98f7107b7da9d8b77a31bd0731_800.png\" alt=\"userpilot review\" \/><\/picture><\/figure>\n<h2 id=\"cmg2i\">\ud83d\udcb0 Userpilot pricing<\/h2>\n<p>Unlike the other products, Userpilot doesn&#8217;t offer any free plans. There&#8217;s a 14-day free trial, after which you can choose from <a href=\"https:\/\/userpilot.com\/pricing\" target=\"_blank\" rel=\"noopener noreferrer\">3 main pricing plans<\/a>:<\/p>\n<p><strong>Traction: <\/strong>From $299\/month (billed annually)<\/p>\n<p><strong>Growth:<\/strong>Contact sales<\/p>\n<p><strong>Enterprise: <\/strong>Contact sales<\/p>\n<picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-pricing-2025_fe1c6077af8ac496b3aed2c90ed81f18_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-pricing-2025_fe1c6077af8ac496b3aed2c90ed81f18_800.jpg 1x\" media=\"(min-width: 769px)\" \/><\/picture>\n<h2 id=\"9eqor\">So, Pendo or Amplitude for product analytics?<\/h2>\n<p>Who wins the Pendo vs. Amplitude contest? Both of them are robust analytics tools. While Amplitude has more advanced and highly customizable features, Pendo allows you to trigger in-app experiences to drive engagement.<\/p>\n<p>Despite free plans, both products work out to be quite expensive if you want to use the more advanced features, so it might be a good idea to consider alternatives like Userpilot.<\/p>\n<p>If you want to see how Userpilot can help you make data-driven decisions to improve your product, <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">book the demo<\/a>!<\/p>\n<hr \/>\n<p><em>Userpilot strives to provide accurate information to help businesses determine the best solution for their particular needs. Due to the dynamic nature of the industry, the features offered by Userpilot and others often change over time. The statements made in this article are accurate to the best of Userpilot\u2019s knowledge as of its publication\/most recent update on August 20, 2025.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Product analytics is the process of collecting, organizing, and analyzing data about users&#8217; engagement with a product. Its key objective is to develop a deeper understanding of who your users are, and how they interact with the product.<\/p>\n","protected":false},"author":24,"featured_media":272805,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[5731,850,138,136,1506,387,1618,7004],"class_list":["post-26319","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparison","tag-amplitude","tag-happy-path","tag-pendo-alternatives","tag-pendo-competitor","tag-pendo-vs-amplitude","tag-pendo-vs-userpilot","tag-segmentation","tag-userpilot-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Pendo vs Amplitude: Which is the Better Product Analytics Tool?<\/title>\n<meta name=\"description\" content=\"Pendo vs Amplitude: Which of them is a better analytics tool? 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