{"id":268492,"date":"2025-04-09T10:04:31","date_gmt":"2025-04-09T10:04:31","guid":{"rendered":"https:\/\/userpilot.com\/blog\/smoobu-case-study\/"},"modified":"2026-04-07T17:48:23","modified_gmt":"2026-04-07T17:48:23","slug":"smoobu-case-study","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/smoobu-case-study\/","title":{"rendered":"[Case Study] Unlocking 17% More Conversions: Smoobu\u2019s Success With Userpilot"},"content":{"rendered":"<p>Smoobu was created with a clear mission: to <a href=\"https:\/\/www.smoobu.com\/en\/\" target=\"_blank\" rel=\"nofollow noopener\">simplify short-term vacation rental management<\/a>. By handling the complexities behind the scenes, it allows vacation rental hosts and property managers to focus on delivering exceptional guest experiences.<\/p>\n<p>After being acquired by HomeToGo, Smoobu set out to enhance its <a href=\"https:\/\/userpilot.com\/blog\/product-experience\/\">product experience and<\/a> improve engagement among everyday users, many of whom weren\u2019t tech-savvy.<\/p>\n<p>In this conversation, Dasha Frantz, Smoobu\u2019s Product Designer, shares how <a href=\"https:\/\/userpilot.com\/solutions\/user-onboarding-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> helped the team achieve these goals. By leveraging Userpilot\u2019s onboarding and <a href=\"https:\/\/userpilot.com\/blog\/what-is-ab-testing-in-marketing\/\">A\/B testing features<\/a>, they successfully increased channel conversions by 17% in the French market.<\/p>\n<h2 id=\"20o\"><strong>Challenge: Improving <\/strong>the<strong> product and user engagement<\/strong><\/h2>\n<p>After being acquired by HomeToGo, Smoobu found itself with two urgent goals:<\/p>\n<ul>\n<li>Modernize a legacy codebase and switch to a <a href=\"https:\/\/userpilot.com\/blog\/product-design\/\" target=\"_blank\" rel=\"noopener noreferrer\">data-driven product design<\/a> approach.<\/li>\n<li>Strengthen connections with everyday users who often need more guidance.<\/li>\n<\/ul>\n<blockquote><p>We\u2019re trying to improve the product, but also create a stronger connection with our users, especially when our personas are less tech-savvy.<br \/>\n\u2013 Dasha Frantz, <a href=\"https:\/\/userpilot.com\/blog\/what-is-a-product-designer\/\">Product Designer at<\/a> Smoobu<\/p><\/blockquote>\n<h2 id=\"ch7nd\"><strong>Solution: Finding a product growth tool to streamline adoption<\/strong><\/h2>\n<p>Smoobu wanted an all-in-one solution for <a href=\"https:\/\/userpilot.com\/blog\/in-app-guidance-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app guidance<\/a>, interaction tracking, user feedback, product analytics, segmentation, and A\/B testing.<\/p>\n<p>They evaluated multiple tools in the market but quickly discovered various drawbacks with each option. Some were too expensive, while others had complex pricing structures. Some solutions lacked essential features like A\/B testing and interaction tracking, while others had a clunky UI and lacked the necessary security features.<\/p>\n<p>Ultimately, they picked Userpilot because it was cost-effective while offering an all-in-one solution.<\/p>\n<blockquote><p>We went with Userpilot because the list of features was quite wide. We also found the UI very intuitive and easy to use.<br \/>\n\u2013 Dasha Frantz, Product Designer at Smoobu<\/p><\/blockquote>\n<p>Here\u2019s how Dasha and the rest of the Smoobu team used Userpilot to achieve its goals.<\/p>\n<h3 id=\"399bm\"><strong>Onboarding flow to guide users<\/strong><\/h3>\n<p>By <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">combining different UI patterns<\/a>, Smoobu used Userpilot to create an onboarding walkthrough to help users navigate the app and connect to one of its top five most-used channels.<\/p>\n<p>The onboarding flow walked users through each step to get their channel connected smoothly. And once they were done, a celebratory slideout popped up to acknowledge their effort and make the moment feel rewarding.<\/p>\n<figure class=\"gallery regular\">\n<div class=\"strchf-gallery\">\n<div class=\"strchf-gallery-preloader\" style=\"background-color: #f8f8f8; line-height: 0; margin-top: 40px; padding: 30% 0; text-align: center; width: 100%;\">\n<div style=\"background: url(data:image\/gif; base64,r0lgodlhlaasapueaodg4kurq9pt0\/j4+jubm9xv1fly8ubm5qampqenp8rkyttu1mjiyli4uoxl5ezs7kysrle3t6cgokghoehh4cpdw9vb25qamr6+vsnjyc\/pz\/hx8b29vctexmlcwra2tuli4qqqquvr666urq+vr+tk5nra2pycnj+fn\/pz8waaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaach\/c05fvfndqvbfmi4waweaaaah+qqeawd\/acwaaaaalaasaaadpji63p4wykmrvtjrzbv\/yciozgmeakqubou+cewcqqdaaueekccyuv3vv6lzzmikcslsop\/qqhrkrvqvweucach5baudaaaalakafaaoaaqaaauvodjncmceqgrokbpfkhc3wctkjx2gach5baudaaaalagaewaqaayaaauiiaach2iej0qqegoaxriujwqsxjet9xktmrxljykzserucaah+qqfawaaacwiabmaggagaaafkydwznkdngiqrg\/heuzqwauqviqiu3rtglextmxh1uq\/xizyo55giqxtgqiaifkebqmaaaascaataboabgaabsqgqaeiaz5owpojansdoc5qrdoq1diajqe63er0qsh4lsfpfqiaifkebqmaaaascaauaboabaaabrogii6kseeqvzbvwkii7baf+8a2vtvjmfkaeaah+qqfawaaacwiabmaggagaaafkcagjuroggvaomlfeju6krjovc+ank1t4wrdibdqvwi+h0lbup18gbaaifkebqmaaaascaatabsabgaabtpgmfiwaj7hca6nrlzsal1qpdzp+l4luhoq1qnm+fvmh1\/qrzamxddwjfcl4uwk222pdqeaifkebqmaaaascaatabsabgaabtmgadypajpplpvnk36v+xaiwz7bsmz32con4e+0ww1nwiaragpkaacbtlcrkvxwhakhdqeaifkebqmaaaascaatabsabgaabjpaagawebqniayddgwafzojxsleujmcw0airbsdycnginl2v2hwgddwjbif6re6x2aoqmk4cil6\/0rbach5baudaaaalakaewaaaayaaauticcojecjz1lsuzssr6kucljeil4yjf8mioro1yv+giyxkhyt0ril1yrbakpcach5baudaaaalakaewabaayaaau3iccojhbk2vgohieamuawb2etaunzhqdzmpxirlcudeqyueg0kpc3vmxgqt1ypf1xttopsmdzcaah+qqfawaaacwjabmagwagaaagmccbceguwixf4uewxcafegba8gxjq4odlfm0skvi5rew3ca933bzzhrwr+\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\/iqah+qqfawaaacwjabqadgaeaaaggcbup5mcgi9id4hgqsipbyxteyqkpuxqmqgaifkebqmaawascqauaa4abaaaag9eaqploc6webdgmq26raaaow==); display: block; height: 44px; margin: 0 auto -44px; position: relative; top: -22px; width: 44px;\"><\/div>\n<\/div>\n<div class=\"strchf-gallery-images\" style=\"display: none;\">\n<div style=\"max-width: 100%; padding: 0; margin: 0;\"><picture style=\"max-width: 100%; padding: 0; margin: 0;\"><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-onboarding-flow-1-userpilot_ff32ff6c459d4771a329a87118d07445_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/smoobu-onboarding-flow-1-userpilot_ff32ff6c459d4771a329a87118d07445_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-onboarding-flow-1-userpilot_ff32ff6c459d4771a329a87118d07445_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/smoobu-onboarding-flow-1-userpilot_ff32ff6c459d4771a329a87118d07445_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"max-width: 100%; padding: 0; margin: 0 auto 0 auto;\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-onboarding-flow-1-userpilot_ff32ff6c459d4771a329a87118d07445_800.jpg\" \/><\/picture><\/div>\n<div style=\"max-width: 100%; padding: 0; margin: 0;\"><picture style=\"max-width: 100%; padding: 0; margin: 0;\"><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-onboarding-flow-2-userpilot_4b8f94496b460769a2b6ebda942455e3_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/smoobu-onboarding-flow-2-userpilot_4b8f94496b460769a2b6ebda942455e3_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-onboarding-flow-2-userpilot_4b8f94496b460769a2b6ebda942455e3_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/smoobu-onboarding-flow-2-userpilot_4b8f94496b460769a2b6ebda942455e3_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"max-width: 100%; padding: 0; margin: 0 auto 0 auto;\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-onboarding-flow-2-userpilot_4b8f94496b460769a2b6ebda942455e3_800.jpg\" \/><\/picture><\/div>\n<div style=\"max-width: 100%; padding: 0; margin: 0;\"><picture style=\"max-width: 100%; padding: 0; margin: 0;\"><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-onboarding-flow-3-userpilot_a14f39fdd5a3491356cb25e156c8e14c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/smoobu-onboarding-flow-3-userpilot_a14f39fdd5a3491356cb25e156c8e14c_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-onboarding-flow-3-userpilot_a14f39fdd5a3491356cb25e156c8e14c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/smoobu-onboarding-flow-3-userpilot_a14f39fdd5a3491356cb25e156c8e14c_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"max-width: 100%; padding: 0; margin: 0 auto 0 auto;\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-onboarding-flow-3-userpilot_a14f39fdd5a3491356cb25e156c8e14c_800.jpg\" \/><\/picture><\/div>\n<div style=\"max-width: 100%; padding: 0; margin: 0;\"><picture style=\"max-width: 100%; padding: 0; margin: 0;\"><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-onboarding-flow-4-userpilot_615540b1e066961c52475937f2de2b61_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/smoobu-onboarding-flow-4-userpilot_615540b1e066961c52475937f2de2b61_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-onboarding-flow-4-userpilot_615540b1e066961c52475937f2de2b61_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/smoobu-onboarding-flow-4-userpilot_615540b1e066961c52475937f2de2b61_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"max-width: 100%; padding: 0; margin: 0 auto 0 auto;\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-onboarding-flow-4-userpilot_615540b1e066961c52475937f2de2b61_800.jpg\" \/><\/picture><\/div>\n<\/div>\n<div class=\"strchf-gallery-controls\" style=\"display: none;\">\n<div class=\"strchf-gallery-control-prev\" role=\"button\">\u2039<\/div>\n<div class=\"strchf-gallery-control-next\" role=\"button\">\u203a<\/div>\n<\/div>\n<div class=\"strchf-gallery-nav\" style=\"display: none;\">\n<div role=\"button\"><\/div>\n<div role=\"button\"><\/div>\n<div role=\"button\"><\/div>\n<div role=\"button\"><\/div>\n<\/div>\n<\/div><figcaption>Smoobu\u2019s onboarding walkthrough.<\/figcaption><\/figure>\n<p>This walkthrough was designed to trigger right after a user signed up (their first session). To encourage channel connections, a follow-up modal appeared during their second session as a reminder.<\/p>\n<p>If users still hadn\u2019t taken action, a persistent banner was displayed on the product UI to nudge them toward connecting a channel.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobus-reminder-to-connect-a-channel_7ad31fa21d86aacdcc7867ad3021dbed_800.png 1x, https:\/\/images.storychief.com\/account_6827\/smoobus-reminder-to-connect-a-channel_7ad31fa21d86aacdcc7867ad3021dbed_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobus-reminder-to-connect-a-channel_7ad31fa21d86aacdcc7867ad3021dbed_800.png 1x, https:\/\/images.storychief.com\/account_6827\/smoobus-reminder-to-connect-a-channel_7ad31fa21d86aacdcc7867ad3021dbed_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobus-reminder-to-connect-a-channel_7ad31fa21d86aacdcc7867ad3021dbed_800.png\" alt=\"smoobus-reminder-to-connect-a-channel\" \/><\/picture><figcaption>Smoobu\u2019s reminder banner to connect a rental channel.<\/figcaption><\/figure>\n<p>Smoobu took a data-driven approach to building walkthroughs. Whenever they spotted high drop-off points, they added extra tooltips\/UI patterns to improve user understanding and encourage successful channel connections.<\/p>\n<h3 id=\"1hda2\"><strong>A\/B testing to evaluate flow effectiveness<\/strong><\/h3>\n<p>The Smoobu team then <a href=\"https:\/\/userpilot.com\/blog\/ab-testing-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">conducted an A\/B test<\/a> to evaluate the impact of triggering a channel connection tutorial on new users after creating an account.<\/p>\n<p>Using Userpilot, they tested two variations: one group was shown the channel walkthrough immediately after sign-up, while the other group received no guidance. Both groups were part of their French market.<\/p>\n<h3 id=\"5ti\">Additional Userpilot features leveraged across different campaigns<\/h3>\n<p>Beyond the onboarding flow discussed, Smoobu also took advantage of additional <a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\">Userpilot features to<\/a> enhance other campaigns.<\/p>\n<h4 id=\"b3en9\">Localization to cater to a diverse user base<\/h4>\n<p>The Smoobu team was also a fan of Userpilot\u2019s localization feature.<\/p>\n<p>Their user base spans ten languages, so the <a href=\"https:\/\/userpilot.com\/blog\/saas-localization\/\" target=\"_blank\" rel=\"noopener noreferrer\">localization feature<\/a> enabled them to translate copy on the fly. Not only did this serve as a personalization factor, but it also helped the team seamlessly guide diverse audiences through their app.<\/p>\n<h4 id=\"a84ct\">Session replays to identify bugs and errors<\/h4>\n<p>To ensure a seamless product experience, Dasha and her team relied on Userpilot\u2019s session replay feature. It allowed them to identify bugs within the user journey and address any errors that emerged during the localization process.<\/p>\n<blockquote><p>With Userpilot&#8217;s Session Replay, we can quickly spot issues, identify pop-up errors, and troubleshoot localization problems. It&#8217;s been incredibly useful for bug checks and improving the user experienece.<br \/>\n\u2013 Dasha Frantz, Product Designer at Smoobu<\/p><\/blockquote>\n<p>In the future, they also plan to use session replays to analyze user behavior and uncover opportunities for improvement.<\/p>\n<h2 id=\"ap7gr\"><strong>Results: 17% Greater conversions in the French market<\/strong><\/h2>\n<p>By comparing results from the A\/B test, Smoobu saw 17% more conversions (channel connections) in the French market. In other words, users who completed the walkthrough converted 17% greater than those who weren\u2019t shown it.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-ab-test-userpilot_222a073b0667cff67e0c47d9df8e2568_800.png 1x, https:\/\/images.storychief.com\/account_6827\/smoobu-ab-test-userpilot_222a073b0667cff67e0c47d9df8e2568_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-ab-test-userpilot_222a073b0667cff67e0c47d9df8e2568_800.png 1x, https:\/\/images.storychief.com\/account_6827\/smoobu-ab-test-userpilot_222a073b0667cff67e0c47d9df8e2568_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/smoobu-ab-test-userpilot_222a073b0667cff67e0c47d9df8e2568_800.png\" alt=\"smoobu-ab-test-userpilot\" \/><\/picture><figcaption>Smoobu\u2019s A\/B test results.<\/figcaption><\/figure>\n<p>The gains extended beyond just conversion lifts. Dasha and her team could design flows quickly, and the all-in-one nature of Userpilot enabled them to play with multiple features within the same platform. They also plan to leverage Userpilot\u2019s <a href=\"https:\/\/userpilot.com\/blog\/in-app-resource-center\/\" target=\"_blank\" rel=\"noopener noreferrer\">resource center<\/a> soon to further assist their user base.<\/p>\n<p>Userpilot also improved internal workflows with the design and onboarding teams working together to ensure users took desired actions.<\/p>\n<blockquote><p>I\u2019d definitely recommend Userpilot. It allows us the flexibility to move fast, experiment, and really understand what users need. It\u2019s helped us speed up processes and create a smoother user experience.<br \/>\n\u2013 Dasha Frantz, Product Designer at Smoobu<\/p><\/blockquote>\n<h2 id=\"ednnp\"><strong>How can you use Userpilot to steer users toward success?<\/strong><\/h2>\n<p>With Userpilot, you can achieve similar outcomes to Smoobu &#8211; driving user success by delivering precise guidance when it matters most. Here\u2019s how:<\/p>\n<ul>\n<li><strong>Interactive walkthroughs: <\/strong>Walk new users through crucial steps the moment they sign in. By combining different UI patterns (modals, tooltips, banners, etc.), you can highlight key features at a glance.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/welcome-modal_57b12efba790086e258a9e2cd54076cd_800.png 1x, https:\/\/images.storychief.com\/account_6827\/welcome-modal_57b12efba790086e258a9e2cd54076cd_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/welcome-modal_57b12efba790086e258a9e2cd54076cd_800.png 1x, https:\/\/images.storychief.com\/account_6827\/welcome-modal_57b12efba790086e258a9e2cd54076cd_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/welcome-modal_57b12efba790086e258a9e2cd54076cd_800.png\" alt=\"welcome-modal\" \/><\/picture><figcaption>Create a welcome modal with <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>Resource center: <\/strong>Give users an easy place to find help docs, FAQs, videos, or access chat support &#8211; all without leaving your app.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-in-app-resource-center_72bb94902812e303448a12bab6cd6d9a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-in-app-resource-center_72bb94902812e303448a12bab6cd6d9a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-in-app-resource-center_72bb94902812e303448a12bab6cd6d9a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-in-app-resource-center_72bb94902812e303448a12bab6cd6d9a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/userpilot-in-app-resource-center_72bb94902812e303448a12bab6cd6d9a_800.png\" alt=\"Guide your users with Userpilot\u2019s in-app resource center.\" \/><\/picture><figcaption>Guide your users with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot\u2019s in-app resource center<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>Path analysis: <\/strong>Spot the paths that lead users to achieve success events and then refine those paths for unsuccessful users.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/path-analysis-of-promoters_583411f65434f6d7e8ecd3a83f9da40e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/path-analysis-of-promoters_583411f65434f6d7e8ecd3a83f9da40e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/path-analysis-of-promoters_583411f65434f6d7e8ecd3a83f9da40e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/path-analysis-of-promoters_583411f65434f6d7e8ecd3a83f9da40e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/path-analysis-of-promoters_583411f65434f6d7e8ecd3a83f9da40e_800.png\" alt=\"path-analysis-of-promoters\" \/><\/picture><figcaption>Track user journeys with <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot\u2019s path analysis<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>Session replay: <\/strong>Watch how users interact with your product in real-time to <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\" target=\"_blank\" rel=\"noopener noreferrer\">analyze user friction<\/a> and fix problem areas quickly.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/user-recording-4_f97fe6dd04f2493cc76f3cfe42c67bde_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/user-recording-4_f97fe6dd04f2493cc76f3cfe42c67bde_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/user-recording-4_f97fe6dd04f2493cc76f3cfe42c67bde_800.png\" alt=\"user-recording\" \/><\/picture><figcaption>Identify and fix UX issues with <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot\u2019s session replays<\/a>.<\/figcaption><\/figure>\n<ul>\n<li><strong>A\/B and multivariate testing: <\/strong>Evaluate which flows bring in the most positive results. Choose one from the three tests offered: controlled A\/B test, head-to-head A\/B test, and controlled multivariate test.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/experimentation-in-userpilot_44b36b9f60e9f9102b0dea41c1f8bdb7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/experimentation-in-userpilot_44b36b9f60e9f9102b0dea41c1f8bdb7_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/experimentation-in-userpilot_44b36b9f60e9f9102b0dea41c1f8bdb7_800.png 1x, https:\/\/images.storychief.com\/account_6827\/experimentation-in-userpilot_44b36b9f60e9f9102b0dea41c1f8bdb7_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/04\/experimentation-in-userpilot_44b36b9f60e9f9102b0dea41c1f8bdb7_800.png\" alt=\"experimentation-in-userpilot\" \/><\/picture><figcaption>Experimentation in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p>\ud83d\udc49\ud83c\udffb Like what you read? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo with Userpilot<\/a> and see how quickly you can move users toward success!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Smoobu was created with a clear mission: to simplify short-term vacation rental management. By handling the complexities behind the scenes, it allows vacation rental hosts and property managers to focus on delivering exceptional guest experiences. In this conversation, Dasha Frantz, Smoobu\u2019s Product Designer, shares how Userpilot helped the team achieve these goals. By leveraging Userpilot\u2019s onboarding and A\/B testing features, they successfully increased channel conversions by 17% in the French market.<\/p>\n","protected":false},"author":51,"featured_media":268766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[107],"tags":[254,5700,49,619,52,400,316],"class_list":["post-268492","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","tag-a-b-testing","tag-ab-test","tag-onboarding-experience","tag-product-engagement","tag-product-experience","tag-self-serve-onboarding","tag-user-engagement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unlocking 17% More Conversions: Smoobu\u2019s Success With Userpilot<\/title>\n<meta name=\"description\" content=\"Smoobu boosted conversions by 17% with Userpilot\u2019s in-app guidance and A\/B testing features. 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