{"id":26936,"date":"2025-03-16T09:34:23","date_gmt":"2025-03-16T09:34:23","guid":{"rendered":"https:\/\/userpilot.com\/blog\/user-onboarding\/"},"modified":"2026-03-20T08:54:45","modified_gmt":"2026-03-20T08:54:45","slug":"user-onboarding","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/user-onboarding\/","title":{"rendered":"What is User Onboarding? Best Practices, Examples & Metrics"},"content":{"rendered":"

63% of customers<\/u><\/a> believe user onboarding<\/a> is key to deciding whether to subscribe to a product.<\/p>

But getting the onboarding experience right is hard. You have to overcome communication barriers, account for knowledge gaps, and balance between too much and not enough information, all while making it personalized.<\/p>

And what happens if even one element goes wrong?<\/p>

Higher churn rates, lower user engagement, and more work for your customer support team, leading to increased support costs.<\/p>

On the flip side, a well-crafted onboarding flow can boost user retention by up to 50%<\/u><\/a>. Plus, it improves loyalty too, with 86% of users<\/u><\/a> admitting that they’re more likely to stick with a product that offers educational onboarding content.<\/p>

This article will help you design such seamless user onboarding<\/u>, covering best practices and successful examples from which to take inspiration.<\/p>

What is user onboarding?<\/h2>

User onboarding is the process of guiding new users to quickly unlock value from your product or service. The goal is to reduce the time to value, helping new users reach the “Aha moment<\/u>” where they finally understand why they need your product.<\/p>

But user onboarding doesn’t just end after the first value moment. Rather, it’s divided into 3 stages:<\/p>