{"id":27129,"date":"2023-02-28T21:21:35","date_gmt":"2023-02-28T21:21:35","guid":{"rendered":"https:\/\/userpilot.com\/blog\/customer-feedback-form\/"},"modified":"2025-05-23T10:03:05","modified_gmt":"2025-05-23T10:03:05","slug":"customer-feedback-form","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/customer-feedback-form\/","title":{"rendered":"How to Build a Customer Feedback Form [+ Examples and Best Practices]"},"content":{"rendered":"<p>Any product manager should know how to quickly put together a comprehensive customer feedback form: they&#8217;re a secret weapon for unlocking deep <a href=\"https:\/\/userpilot.com\/product\/user-sentiment\" target=\"_blank\" rel=\"noopener noreferrer\">user insights<\/a> and gathering quality feedback.<\/p>\n<p>In this article, we&#8217;re going to unpack the techniques, examples, and tools you need to create effective feedback forms within your own SaaS.<\/p>\n<p>Let&#8217;s dive in!<\/p>\n<h2 id=\"e2ktf\">What is a customer feedback form?<\/h2>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/user-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a> form is a way to gather customer feedback in a structured way.<\/p>\n<p>Why bother <a href=\"https:\/\/userpilot.com\/blog\/product-feedback-form\/\" target=\"_blank\" rel=\"noopener noreferrer\">creating customer feedback forms<\/a> in the first place? Because they give you the best possible chance of understanding the overall customer experience. It&#8217;s only then that you can identify areas for improvement.<\/p>\n<p>Gather feedback, gain insight, and make effective product decisions. Simple.<\/p>\n<h2 id=\"47ihs\">Types of customer feedback forms to consider<\/h2>\n<p>There are many ways to <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-collection\/\" target=\"_blank\" rel=\"noopener noreferrer\">gather feedback<\/a>: there&#8217;s not just one example of a good customer feedback form. You can gain valuable insights with different varieties depending on the context.<\/p>\n<h3 id=\"adbf6\">Customer satisfaction surveys<\/h3>\n<p><strong>What are they? <\/strong>A <a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-survey-saas\/\">customer satisfaction survey<\/a> is designed to understand how happy your customers are with your product or service. There are various types:<\/p>\n<ul>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/nps-saas-complete-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">Net promoter score survey<\/a>: <\/strong>Would your customers recommend your product?<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/nps-vs-csat\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer satisfaction score survey<\/a>: <\/strong>How satisfied are your customers?<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/customer-effort-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer effort score survey<\/a>: <\/strong>How easy\/hard was it to complete a task?<\/li>\n<li><strong><a href=\"https:\/\/userpilot.com\/blog\/pmf-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product market fit survey<\/a>: <\/strong>How customers would feel if they could no longer use your product?<\/li>\n<\/ul>\n<p><strong>When should you use them? <\/strong><a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-survey-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer satisfaction<\/a> is a broad and complex topic &#8211; use a customer satisfaction survey when you want to gain an accurate view of loyalty and sentiment.<\/p>\n<h3 id=\"bnol5\">New features customer feedback survey<\/h3>\n<p><strong>What are they? <\/strong>This type of customer feedback form helps you crowdsource ideas for <a href=\"https:\/\/userpilot.com\/blog\/feature-request-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">new features <\/a>from your customer base. You could make this specific or look to capture general pain points that you can synthesize into distinct feature offers.<\/p>\n<p>Another variation is a customer feedback form template, which helps you understand how a given feature is performing after it&#8217;s been released.<\/p>\n<p><strong>When should you use them? <\/strong>Use them in two main scenarios: to generate quality ideas for new feature development before you start accruing development costs, and to understand how new features are performing.<\/p>\n<h3 id=\"eo2aj\">Product or service customer experience feedback surveys<\/h3>\n<p><strong>What are they? <\/strong>One accurate way to gather feedback about your customer\u2019s experience with your product\/service is through churn surveys.<\/p>\n<p>A <a href=\"https:\/\/userpilot.com\/blog\/churn-surveys-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">churn survey<\/a> consists of typically short, punchy questions sent to your customers <em>after <\/em>they have decided to leave your product, cancel their membership, or downgrade their subscription plan.<\/p>\n<p><strong>When should you use them? <\/strong>Some churn is inevitable: but you want to avoid it where you can. The type of customer feedback form will help you understand the reason your customers want to cancel or leave in the first place and identify opportunities for improvement.<\/p>\n<p>You can also offer them alternatives before they leave (i.e., a cheaper plan) which helps <a href=\"https:\/\/userpilot.com\/blog\/proactive-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve retention<\/a>.<\/p>\n<h2 id=\"det70\">Best practices for creating effective customer feedback forms<\/h2>\n<p>We&#8217;ve unpacked the various <a href=\"https:\/\/userpilot.com\/blog\/types-of-customer-feedback\/\">types of customer feedback<\/a> forms, but how do you go about building forms that witness a high response rate?<\/p>\n<p>In this section of the article, we will explore some <a href=\"https:\/\/userpilot.com\/blog\/user-feedback-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">feedback form best practices<\/a> in detail.<\/p>\n<h3 id=\"25rto\">Simplify the customer feedback form to avoid survey fatigue<\/h3>\n<blockquote><p>&#8220;The art of being wise is the art of knowing what to overlook.\u201d<\/p><\/blockquote>\n<p>Simplicity is at the heart of any successful customer feedback form template. Your absolute focus should be on avoiding <em>any<\/em> time wastage: your customers are busy people and their time is valuable.<\/p>\n<p>In practice, that means:<\/p>\n<ul>\n<li>Don&#8217;t ask too many questions<\/li>\n<li>Keep the copy simple<\/li>\n<li>Avoid too many form fields<\/li>\n<\/ul>\n<p>The more punchy and focused the survey, the better chance you have of gathering accurate information. All of that <a href=\"https:\/\/userpilot.com\/blog\/survey-fatigue\/\" target=\"_blank\" rel=\"noopener noreferrer\">lowers survey fatigue<\/a> (a loss of interest in filling out surveys).<\/p>\n<p>Look at the feedback form <a href=\"https:\/\/userpilot.com\/product\/user-sentiment\" target=\"_blank\" rel=\"noopener noreferrer\">built with Userpilot<\/a> below. It doesn\u2019t skip on any important information and yet takes a short time for the user to fill it.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/feature-survey-b2b-customer-satisfaction-surveys-800_35226170f7b0367b9a6085dd338580cd_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/feature-survey-b2b-customer-satisfaction-surveys-800_35226170f7b0367b9a6085dd338580cd_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/feature-survey-b2b-customer-satisfaction-surveys-800_35226170f7b0367b9a6085dd338580cd_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/feature-survey-b2b-customer-satisfaction-surveys-800_35226170f7b0367b9a6085dd338580cd_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/feature-survey-b2b-customer-satisfaction-surveys-800_35226170f7b0367b9a6085dd338580cd_800.jpg\" alt=\"Screenshot of Userpilot interface\" \/><\/picture><figcaption>A short, punchy feedback form that still gathers all the key info.<\/figcaption><\/figure>\n<h3 id=\"55ov2\">Include open-ended questions in feedback forms<\/h3>\n<p>Any researcher will tell you the value of open-ended questions: they encourage deeper answers and help you understand the &#8216;why&#8217; behind your customers&#8217; responses. Rather than simply getting a binary view of satisfaction, you can figure out reasons underpinning decision-making.<\/p>\n<p>The example from Jira below is a good one: it combines a quantitative measure with an open-ended <a href=\"https:\/\/userpilot.com\/blog\/qualitative-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">qualitative input field.<\/a><\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/in-app-feedback-survey-customer-communication-800_f3188d37b56d947b49141a1845498797_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/in-app-feedback-survey-customer-communication-800_f3188d37b56d947b49141a1845498797_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/in-app-feedback-survey-customer-communication-800_f3188d37b56d947b49141a1845498797_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/in-app-feedback-survey-customer-communication-800_f3188d37b56d947b49141a1845498797_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/in-app-feedback-survey-customer-communication-800_f3188d37b56d947b49141a1845498797_800.jpg\" alt=\"Screenshot of Jira UI\" \/><\/picture><figcaption>Combine closed and open questions in customer feedback forms.<\/figcaption><\/figure>\n<h3 id=\"3s2kv\">Remove bias from customer feedback questions<\/h3>\n<p>It&#8217;s incredibly easy to skew research by asking <a href=\"https:\/\/userpilot.com\/blog\/avoiding-survey-bias\/\" target=\"_blank\" rel=\"noopener noreferrer\">biased questions<\/a>. You can formulate questions to make it more likely to get the responses you <em>want<\/em> or influence your customers\u2019 opinions. You should try to avoid that at all costs as you need to get to the truth.<\/p>\n<p>Here are a couple of examples to consider:<\/p>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/bad-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">Biased question<\/a>: How <strong>happy <\/strong>are you with your onboarding experience?<\/li>\n<li>Unbiased question: How <strong>was<\/strong> your onboarding experience?<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hubspot-survey_c02216ccd943cb31f8ca9ba9d7f5ead6_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/hubspot-survey_c02216ccd943cb31f8ca9ba9d7f5ead6_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/hubspot-survey_c02216ccd943cb31f8ca9ba9d7f5ead6_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/hubspot-survey_c02216ccd943cb31f8ca9ba9d7f5ead6_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/hubspot-survey_c02216ccd943cb31f8ca9ba9d7f5ead6_800.jpg\" alt=\"Screenshot of Hubspot screenshot\" \/><\/picture><figcaption>How might you change Hubspot\u2019s biased question?<\/figcaption><\/figure>\n<h3 id=\"1bfjm\">Send customer feedback forms to the right users<\/h3>\n<p>You need to ask the right questions to the right customers at the right time. If you fire off feedback forms at random, not only will you risk gathering a random selection of information, but you&#8217;ll suffer poor response rates.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer segmentation <\/a>is important: you can segment users by their job title, jobs to be done, specific pain points, <a href=\"https:\/\/userpilot.com\/blog\/product-usage-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">patterns in product usage<\/a>, stage in the customer journey, and more.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-user-segments-plans_103e1138432559752b861ba064718586_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-user-segments-plans_103e1138432559752b861ba064718586_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-user-segments-plans_103e1138432559752b861ba064718586_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-user-segments-plans_103e1138432559752b861ba064718586_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/userpilot-user-segments-plans_103e1138432559752b861ba064718586_800.jpg\" alt=\"Screenshot of Userpilot interface\" \/><\/picture><figcaption>Segment users with Userpilot. <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a demo<\/a> today.<\/figcaption><\/figure>\n<h3 id=\"2jeda\">Mix active and passive customer feedback forms<\/h3>\n<p>Another tip for quality feedback forms: use a <a href=\"https:\/\/userpilot.com\/blog\/active-vs-passive-customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">combination of active and passive forms.<\/a><\/p>\n<p><strong>Active forms<\/strong> are typically triggered automatically based on user activity (i.e., a customer doesn&#8217;t have control).<\/p>\n<p><strong>Passive forms <\/strong>can be launched on-demand by your customers (i.e., if they want to submit feedback on their own).<\/p>\n<p>Slack uses both to collect data about the customer&#8217;s experience.<\/p>\n<p>These survey questions encourage users (in an active form) to give an understanding of their experience.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/active-feedback-form_f86b4e9da176fd78a5e94704994dae51_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/active-feedback-form_f86b4e9da176fd78a5e94704994dae51_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/active-feedback-form_f86b4e9da176fd78a5e94704994dae51_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/active-feedback-form_f86b4e9da176fd78a5e94704994dae51_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/active-feedback-form_f86b4e9da176fd78a5e94704994dae51_800.jpg\" alt=\"Screenshot of Slack feedback\" \/><\/picture><figcaption>Slack active feedback form example.<\/figcaption><\/figure>\n<p>Slack enables users to share feedback whenever they want by giving the following command.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/providing-feedback-on-demand-using-slack_df42b5ebfb5163c540be225339dcd11a_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/providing-feedback-on-demand-using-slack_df42b5ebfb5163c540be225339dcd11a_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/providing-feedback-on-demand-using-slack_df42b5ebfb5163c540be225339dcd11a_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/providing-feedback-on-demand-using-slack_df42b5ebfb5163c540be225339dcd11a_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/providing-feedback-on-demand-using-slack_df42b5ebfb5163c540be225339dcd11a_800.jpg\" alt=\"Screenshot of Slack feedback\" \/><\/picture><figcaption>Slack passive feedback form example.<\/figcaption><\/figure>\n<h2 id=\"2heqf\">Customer feedback form examples to take inspiration from<\/h2>\n<p>In this section of the article, we&#8217;re going to look at what comprises a good feedback form sample. These <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">great examples<\/a> will help you gather valuable information and understand more about how customers interact with your product.<\/p>\n<h3 id=\"5j2as\">Collecting feedback with in-app feedback widget &#8211; Miro example<\/h3>\n<p>This <a href=\"https:\/\/userpilot.com\/blog\/in-app-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app widget<\/a> from Miro (an example of a passive feedback form) can be used by their customers to give on-demand feedback.<\/p>\n<p>Notice how the feedback widget is subtle &#8211; it doesn\u2019t disrupt the customer\u2019s experience with using the product.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/miro-passive-feedback-customer-feedback-collection_1558dce9a74087e31d0182a74d13de4c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/miro-passive-feedback-customer-feedback-collection_1558dce9a74087e31d0182a74d13de4c_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/miro-passive-feedback-customer-feedback-collection_1558dce9a74087e31d0182a74d13de4c_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/miro-passive-feedback-customer-feedback-collection_1558dce9a74087e31d0182a74d13de4c_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/miro-passive-feedback-customer-feedback-collection_1558dce9a74087e31d0182a74d13de4c_800.jpg\" alt=\"Screenshot of Miro interface\" \/><\/picture><figcaption>A subtle in-app feedback form example from Miro.<\/figcaption><\/figure>\n<h3 id=\"asm5\">Understanding customer loyalty with NPS survey &#8211; Userpilot example<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/nps-tools-software\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS surveys<\/a> are a great way to collect information that helps you understand customer loyalty (rather than just specific, individual pieces of user feedback). The rating scale will allow you to build a picture of how likely your target audience is to recommend your product or service.<\/p>\n<p>The below example from Userpilot is what a <a href=\"https:\/\/userpilot.com\/blog\/good-nps-score\/\" target=\"_blank\" rel=\"noopener noreferrer\">good NPS <\/a>survey should look like.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/relational-nps-survey-userpilot-tracking-nps_2c20a739bc80b47b15a75a6f2b5eaaf5_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/relational-nps-survey-userpilot-tracking-nps_2c20a739bc80b47b15a75a6f2b5eaaf5_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/relational-nps-survey-userpilot-tracking-nps_2c20a739bc80b47b15a75a6f2b5eaaf5_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/relational-nps-survey-userpilot-tracking-nps_2c20a739bc80b47b15a75a6f2b5eaaf5_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/relational-nps-survey-userpilot-tracking-nps_2c20a739bc80b47b15a75a6f2b5eaaf5_800.jpg\" alt=\"Screenshot of Userpilot NPS survey\" \/><\/picture><figcaption>A great example of an NPS survey created with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"1imth\">Determining product-market fit with PMF survey &#8211; Slack example<\/h3>\n<p>A product manager&#8217;s primary responsibility should be analyzing and moving your product closer to achieving <a href=\"https:\/\/userpilot.com\/blog\/product-market-fit-framework\/\" target=\"_blank\" rel=\"noopener noreferrer\">PMF<\/a>. This multiple-choice form is not a long survey, and it won&#8217;t take much of your customers&#8217; time, but it can be hugely effective.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/slack-pmf-survey_7e4f5c56521b9948b5c981e32615b2f6_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/slack-pmf-survey_7e4f5c56521b9948b5c981e32615b2f6_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/slack-pmf-survey_7e4f5c56521b9948b5c981e32615b2f6_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/slack-pmf-survey_7e4f5c56521b9948b5c981e32615b2f6_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/slack-pmf-survey_7e4f5c56521b9948b5c981e32615b2f6_800.jpg\" alt=\"slack-pmf-survey\" \/><\/picture><figcaption>A PMF survey example from Slack.<\/figcaption><\/figure>\n<h3 id=\"dveau\">Understanding customer experience with CES survey &#8211; Nicereply example<\/h3>\n<p>A CES (or customer effort score) survey is a feedback form (typically with fewer questions) that gathers information on the overall <a href=\"https:\/\/userpilot.com\/blog\/measure-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">experience<\/a> of completing a specific task.<\/p>\n<p>The below example from Nicereply is a good example of a CES survey.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/in-app-customer-effort-score-survey-800_bee0ba765810ec0037ca4390252636c2_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/in-app-customer-effort-score-survey-800_bee0ba765810ec0037ca4390252636c2_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/in-app-customer-effort-score-survey-800_bee0ba765810ec0037ca4390252636c2_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/in-app-customer-effort-score-survey-800_bee0ba765810ec0037ca4390252636c2_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/in-app-customer-effort-score-survey-800_bee0ba765810ec0037ca4390252636c2_800.jpg\" alt=\"in-app-customer-effort-score-survey\" \/><\/picture><figcaption>CES survey example from Nicereply.<\/figcaption><\/figure>\n<h3 id=\"cfd94\">Identifying churn reason with cancellation survey &#8211; Asana example<\/h3>\n<p>Some <a href=\"https:\/\/userpilot.com\/blog\/churn-risk\/\" target=\"_blank\" rel=\"noopener noreferrer\">churn<\/a> is inevitable: but rather than passively accepting it, a<a href=\"https:\/\/userpilot.com\/blog\/churn-management-software\/\" target=\"_blank\" rel=\"noopener noreferrer\"> churn survey<\/a> can help you understand the reasons <em>why <\/em>a customer wants to leave or cancel their membership in the first place.<\/p>\n<p>The below churn survey example from Asana asks clear questions and provides an \u2018other\u2019 option to collect qualitative feedback.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/asana-cancellation-flow-cproduct-feedback-form-800_253db0ac1fedbd3136b7d8713785f8a4_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/asana-cancellation-flow-cproduct-feedback-form-800_253db0ac1fedbd3136b7d8713785f8a4_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/asana-cancellation-flow-cproduct-feedback-form-800_253db0ac1fedbd3136b7d8713785f8a4_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/asana-cancellation-flow-cproduct-feedback-form-800_253db0ac1fedbd3136b7d8713785f8a4_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/asana-cancellation-flow-cproduct-feedback-form-800_253db0ac1fedbd3136b7d8713785f8a4_800.jpg\" alt=\"Asana screenshot\" \/><\/picture><figcaption>Churn survey example from Asana.<\/figcaption><\/figure>\n<h2 id=\"2n2re\">How to collect customer feedback form responses with Userpilot?<\/h2>\n<p>Userpilot is an intensely powerful tool for delivering effective product experiences.<\/p>\n<p>In a crowded marketplace with lots of options, Userpilot stands out: the range of <a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">features available<\/a>, the attractive pricing options, the ease of use, and the range of integrations are second to none.<\/p>\n<p>Let&#8217;s explore how you can use it to easily <a href=\"https:\/\/userpilot.com\/product\/user-sentiment\" target=\"_blank\" rel=\"noopener noreferrer\">create engaging forms<\/a>.<\/p>\n<h3 id=\"8jc8v\">Use a feedback form template and customize it<\/h3>\n<p>Userpilot makes it simple to quickly build dynamic feedback forms (without a huge amount of technical ability).<\/p>\n<p>Predesigned templates help give you a framework for collecting customer feedback effectively. The customization options are particularly impressive: you can tweak content, aesthetics, and structure with ease.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-feedback-form-customization_d26e7ea9248c3fc72fb44b9700c0da46_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-feedback-form-customization_d26e7ea9248c3fc72fb44b9700c0da46_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/userpilot-feedback-form-customization_d26e7ea9248c3fc72fb44b9700c0da46_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-feedback-form-customization_d26e7ea9248c3fc72fb44b9700c0da46_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/userpilot-feedback-form-customization_d26e7ea9248c3fc72fb44b9700c0da46_800.jpg\" alt=\"Screenshot of Userpilot UI\" \/><\/picture><figcaption>Pre-built templates help you get off to a fast start.<\/figcaption><\/figure>\n<h3 id=\"7g4vf\">Collect feedback form responses with microsurveys built your way<\/h3>\n<p>You can easily <a href=\"https:\/\/userpilot.com\/blog\/microsurveys-saas-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">build microsurveys from scratch<\/a> for an even greater level of control over branding. Userpilot enables you to:<\/p>\n<ul>\n<li>Add multiple sections,<\/li>\n<li>Include images and engaging videos,<\/li>\n<li>Boost engagement with emojis,<\/li>\n<li>Drive action with CTA buttons and much more.<\/li>\n<\/ul>\n<p>All of that makes collecting customer feedback a dream. It&#8217;s perfect for building a form you need for a specific use case.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/mobile-surveys\/\" target=\"_blank\" rel=\"noopener\">Mobile surveys<\/a> are a quick way to measure customer satisfaction, gather real-time feedback, and boost engagement.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-survey-pop-ups_bf6eb9828b1e26fe9119c38419fed8e2_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-survey-pop-ups_bf6eb9828b1e26fe9119c38419fed8e2_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-survey-pop-ups_bf6eb9828b1e26fe9119c38419fed8e2_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/pmf-survey-survey-pop-ups_bf6eb9828b1e26fe9119c38419fed8e2_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/pmf-survey-survey-pop-ups_bf6eb9828b1e26fe9119c38419fed8e2_800.jpg\" alt=\"Screenshot of Userpilot UI.\" \/><\/picture><figcaption>Create feedback forms easily in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"dqm46\"><strong>Trigger customer feedback forms to the right segment<\/strong><\/h3>\n<p>With Userpilot you can segment users by a huge range of attributes: <a href=\"https:\/\/userpilot.com\/blog\/product-usage-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">product usage<\/a>, roles, use cases, journey stages, <a href=\"https:\/\/userpilot.com\/blog\/jtbd-product-management\/\" target=\"_blank\" rel=\"noopener noreferrer\">jobs to be done<\/a>, demographics, and more.<\/p>\n<p>That level of depth makes targeting and personalizing the experience toward distinct user groups much easier (and enables you to create a far more effective product experience).<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/user-segmentation-survey-pop-ups_bb7408394beb0e549e7e8883032f9a77.gif 1x, https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/user-segmentation-survey-pop-ups_bb7408394beb0e549e7e8883032f9a77.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/user-segmentation-survey-pop-ups_bb7408394beb0e549e7e8883032f9a77.gif 1x, https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/user-segmentation-survey-pop-ups_bb7408394beb0e549e7e8883032f9a77.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/d37oebn0w9ir6a.cloudfront.net\/account_6827\/user-segmentation-survey-pop-ups_bb7408394beb0e549e7e8883032f9a77.gif\" alt=\"Animation of Userpilot interface\" \/><\/picture><figcaption>Segment and target users accordingly.<\/figcaption><\/figure>\n<h2 id=\"er2ot\">Conclusion<\/h2>\n<p>We&#8217;ve covered a lot!<\/p>\n<p>Hopefully, you now have a solid understanding of exactly what a customer feedback form is, the various different types and what they&#8217;re used for, and most importantly how to create them in your own product.<\/p>\n<p>If you want to get started, make sure you choose the right tool for the job. <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Userpilot Demo <\/a>and see how you can gather valuable customer insight today.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A customer feedback form is a way to gather customer feedback in a structured way. They give you the best possible chance of understanding the overall customer experience. It&#8217;s only then that you can identify areas for improvement.<\/p>\n","protected":false},"author":24,"featured_media":27130,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[770],"tags":[505,235,336,942,1605,1504,237,215,922,639,236,1604],"class_list":["post-27129","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ux-analytics","tag-churn-surveys","tag-customer-feedback","tag-customer-segmentation","tag-feedback-collection","tag-feedback-form","tag-feedback-survey","tag-microsurveys","tag-product-manager","tag-saas-feedback","tag-saas-surveys","tag-user-feedback","tag-user-insights"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How to Build a Customer 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