{"id":27165,"date":"2024-09-16T23:39:59","date_gmt":"2024-09-16T23:39:59","guid":{"rendered":"https:\/\/userpilot.com\/blog\/user-adoption-strategies\/"},"modified":"2026-02-25T13:37:32","modified_gmt":"2026-02-25T13:37:32","slug":"user-adoption-strategies","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/user-adoption-strategies\/","title":{"rendered":"14 Actionable User Adoption Strategies to Drive SaaS Business Growth"},"content":{"rendered":"<p>Which are the best user adoption strategies for driving <a href=\"https:\/\/userpilot.com\/solutions\/feature-adoption-software\" target=\"_blank\" rel=\"noopener noreferrer\">growth<\/a> in SaaS?<\/p>\n<p>In this article, we cover 14 actionable strategies and discuss how using product analytics can help enhance the success of each one.<\/p>\n<h2 id=\"6mujd\"><strong>What is user adoption?<\/strong><\/h2>\n<p>User adoption is the continuous process of users learning how to use a product, evaluating its value, and building habits around usage.<\/p>\n<p><!-- INSTRUCTIONS: 1. Paste this code into the 'Text' tab of your WordPress editor. 2. Upload the accompanying 'user_adoption_strategies_widget.js' file to your Media Library. 3. Replace 'YOUR_UPLOADED_JS_FILE_URL_HERE.js' at the bottom with the actual URL. --><\/p>\n<h2 id=\"fthah\"><strong>Why is user adoption important?<\/strong><\/h2>\n<p>User <a href=\"https:\/\/userpilot.com\/blog\/adoption-funnel\/\" target=\"_blank\" rel=\"noopener noreferrer\">adoption<\/a> is important because:<\/p>\n<ul>\n<li>An effective <a href=\"https:\/\/userpilot.com\/blog\/user-adoption-strategy-saas\/\">user adoption strategy<\/a> drives <a href=\"https:\/\/userpilot.com\/blog\/customer-success-renewal-playbook\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer success<\/a>: achieve more success with your product when they adopt more high-value features.<\/li>\n<li>Adoption increases user engagement: when customers <a href=\"https:\/\/userpilot.com\/blog\/value-realization\/\" target=\"_blank\" rel=\"noopener noreferrer\">experience value<\/a>, they&#8217;re motivated to keep engaging.<\/li>\n<li>Product adoption decreases <a href=\"https:\/\/userpilot.com\/blog\/at-risk-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer churn<\/a>: when users get repeated value, they stick around and have no reason to switch to a different tool.<\/li>\n<\/ul>\n<h2 id=\"7j3jt\"><strong>What is a good user adoption strategy?<\/strong><\/h2>\n<p>An effective <a href=\"https:\/\/userpilot.com\/blog\/user-adoption-strategy-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">user adoption strategy<\/a> involves a three-step process:<\/p>\n<ol type=\"1\">\n<li>Set actionable and measurable goals.<\/li>\n<li>Deliver contextual <a href=\"https:\/\/userpilot.com\/blog\/customer-education-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">product education<\/a> and guidance.<\/li>\n<li>Track product analytics to measure success.<\/li>\n<\/ol>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.8027% + 41px); height: 0px; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Product Adoption \" src=\"https:\/\/sw11.userpilot.com\/tzAShINlbU641vtwA91A?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<p><!--ARCADE EMBED END--><\/p>\n<h2 id=\"8mcqn\"><strong>14 Actionable user adoption strategies to drive user engagement<\/strong><\/h2>\n<p>To improve user adoption you need to build contextual <a href=\"https:\/\/userpilot.com\/blog\/in-app-tutorials-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app guidance<\/a> where it&#8217;s needed across the onboarding process. Keep your goals in mind, track product usage to understand where users need help, and try different engagement tactics for specific user segments.<\/p>\n<p>Here are some of the best tactics that can boost product adoption.<\/p>\n<h3 id=\"ck9mb\"><strong>Personalize the customer journey from the start<\/strong><\/h3>\n<p>Use a <a href=\"https:\/\/userpilot.com\/blog\/onboarding-screen\/\" target=\"_blank\" rel=\"noopener noreferrer\">welcome screen<\/a> survey to collect customer data and understand needs.<\/p>\n<p>Once you have the data you can use it to automatically trigger an onboarding flow that&#8217;s relevant to each segment.<\/p>\n<p>Airtable asks new users what team they&#8217;re on to better understand their job to be done. They can then tailor the onboarding experience to fit the use case.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/airtable-welcome-survey-user-adoption-strategies_22ae602349b8b91aff8049a596050849_800.png 1x, https:\/\/images.storychief.com\/account_6827\/airtable-welcome-survey-user-adoption-strategies_22ae602349b8b91aff8049a596050849_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/airtable-welcome-survey-user-adoption-strategies_22ae602349b8b91aff8049a596050849_800.png 1x, https:\/\/images.storychief.com\/account_6827\/airtable-welcome-survey-user-adoption-strategies_22ae602349b8b91aff8049a596050849_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/airtable-welcome-survey-user-adoption-strategies_22ae602349b8b91aff8049a596050849_800.png\" alt=\"Airtable welcome survey\" \/><\/picture><figcaption>Airtable welcome survey.<\/figcaption><\/figure>\n<h3 id=\"6n2p9\"><strong>Shorten time to value with interactive walkthroughs<\/strong><\/h3>\n<p>Shorten the learning path and deliver value faster with step-by-step guides that handhold users through their <a href=\"https:\/\/userpilot.com\/blog\/first-time-user-experience-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">first-time interaction<\/a> with specific product features.<\/p>\n<p>An <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">interactive walkthrough<\/a> is a series of tooltips and driven actions that prompt users on how to navigate the UI and adopt a feature.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/example-of-an-interactive-walkthrough-user-adoption-strategies_d175fa43dc481950b01ececa1ed1e9c4_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/example-of-an-interactive-walkthrough-user-adoption-strategies_d175fa43dc481950b01ececa1ed1e9c4_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/example-of-an-interactive-walkthrough-user-adoption-strategies_d175fa43dc481950b01ececa1ed1e9c4_800.png\" alt=\"Example of an interactive walkthrough\" \/><\/picture><figcaption>Example of an interactive walkthrough.<\/figcaption><\/figure>\n<h3 id=\"c31fi\"><strong>Encourage customers to explore your product with an onboarding checklist<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-checklist-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">Onboarding checklists<\/a> prompt users to discover and try relevant features for their specific use case and stage in the user journey.<\/p>\n<p>For example, an onboarding checklist should drive users to engage with core product features that get them to the activation point;<\/p>\n<p>Focus on <a href=\"https:\/\/userpilot.com\/blog\/new-client-onboarding-checklist-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">building short checklists<\/a> that drive users to a specific milestone in the journey and add only relevant tasks for that goal only.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/userpilot-onboarding-checklist-user-adoption-strategies_25cfb18b022a432b9ed63d7fbd7f4b50_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-onboarding-checklist-user-adoption-strategies_25cfb18b022a432b9ed63d7fbd7f4b50_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/userpilot-onboarding-checklist-user-adoption-strategies_25cfb18b022a432b9ed63d7fbd7f4b50_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-onboarding-checklist-user-adoption-strategies_25cfb18b022a432b9ed63d7fbd7f4b50_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/userpilot-onboarding-checklist-user-adoption-strategies_25cfb18b022a432b9ed63d7fbd7f4b50_800.png\" alt=\"Userpilot onboarding checklist\" \/><\/picture><figcaption>Userpilot onboarding checklist.<\/figcaption><\/figure>\n<h3 id=\"2tsns\"><strong>Celebrate customer success with gamification<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/engagement-gamification\/\" target=\"_blank\" rel=\"noopener noreferrer\">Gamification<\/a> uses game elements, such as progress bars, badges, and more, meant to enhance engagement through different psychological effects.<\/p>\n<p>Take Asana for example and their famous flying unicorn that shows on your screen when you mark a task complete. The reward increases dopamine and drives the user to repeat the steps that got them the reward, just to get more of it. This not only drives engagement and leads to product adoption but also makes the use of the product, fun.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/image_4454a1747b2f12ad9075eec52772c9ba_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/image_4454a1747b2f12ad9075eec52772c9ba_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/image_4454a1747b2f12ad9075eec52772c9ba_800.png\" alt=\"Asana gamification example user adoption strategies\" \/><\/picture><figcaption>Asana gamification example.<\/figcaption><\/figure>\n<h3 id=\"aoivf\"><strong>Analyze feature usage to understand the reasons behind low user adoption rates<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">Product usage analytics<\/a> will help you spot adoption trends. In other words, what drives customer success?<\/p>\n<p>Track <a href=\"https:\/\/userpilot.com\/blog\/product-usage-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature usage for different segments<\/a> and understand which drives value. Is there a feature relevant for a specific segment with a low user adoption rate? Build in-app guidance to prompt discovery and engagement<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/saas-customer-success-guide\/\">Customer success teams<\/a> should focus on maximizing relevant feature usage for each new user to increase user adoption.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/feature-usage-analytics-in-userpilot-user-adoption-strategies_b5dba7fdd86c2af8ade1f4c925d85d1a_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/feature-usage-analytics-in-userpilot-user-adoption-strategies_b5dba7fdd86c2af8ade1f4c925d85d1a_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/feature-usage-analytics-in-userpilot-user-adoption-strategies_b5dba7fdd86c2af8ade1f4c925d85d1a_800.png\" alt=\"Feature usage analytics in Userpilot\" \/><\/picture><figcaption>Feature usage analytics in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"4m5a7\"><strong>Understand and replicate power users&#8217; behavior for new users<\/strong><\/h3>\n<p>Another benefit of analytics is seeing what your <a href=\"https:\/\/userpilot.com\/blog\/in-app-training-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">power users<\/a> are doing<em> right<\/em>.<\/p>\n<p>These users are engaged, loyal, and have adopted the product. You can learn a thing or two from their behavior and then replicate it for new users.<\/p>\n<p>For example, identify the most used features and create a secondary onboarding checklist to drive activated users to discover relevant features for them.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/create-secondary-onboarding-checklists-with-userpilot-user-adoption-strategies_203295c3f9dd197c4a90d9923e97dd6f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/create-secondary-onboarding-checklists-with-userpilot-user-adoption-strategies_203295c3f9dd197c4a90d9923e97dd6f_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/create-secondary-onboarding-checklists-with-userpilot-user-adoption-strategies_203295c3f9dd197c4a90d9923e97dd6f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/create-secondary-onboarding-checklists-with-userpilot-user-adoption-strategies_203295c3f9dd197c4a90d9923e97dd6f_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/create-secondary-onboarding-checklists-with-userpilot-user-adoption-strategies_203295c3f9dd197c4a90d9923e97dd6f_800.png\" alt=\"Create secondary onboarding checklists with Userpilot\" \/><\/picture><figcaption>Create secondary onboarding checklists with Userpilot.<\/figcaption><\/figure>\n<h3 id=\"bbvbc\"><strong>Drive feature discovery with contextual tooltips<\/strong><\/h3>\n<p>The key to keeping users engaged is to continuously help them experience value.<\/p>\n<p>Tooltips are great for driving discovery as they prompt users&#8217; attention to relevant features for their use case.<\/p>\n<p>Use them to highlight specific UI elements when launching new features to make it easier for users to spot changes.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/building-contextual-tooltips-in-userpilot-user-adoption-strategies_497739262d983cbc68f1b78584bb62ff_800.png 1x, https:\/\/images.storychief.com\/account_6827\/building-contextual-tooltips-in-userpilot-user-adoption-strategies_497739262d983cbc68f1b78584bb62ff_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/building-contextual-tooltips-in-userpilot-user-adoption-strategies_497739262d983cbc68f1b78584bb62ff_800.png 1x, https:\/\/images.storychief.com\/account_6827\/building-contextual-tooltips-in-userpilot-user-adoption-strategies_497739262d983cbc68f1b78584bb62ff_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/building-contextual-tooltips-in-userpilot-user-adoption-strategies_497739262d983cbc68f1b78584bb62ff_800.png\" alt=\"Building contextual tooltips in Userpilot\" \/><\/picture><figcaption>Building contextual tooltips in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3 id=\"dhig9\"><strong>Organize webinars to educate new and existing users on how to use your product<\/strong><\/h3>\n<p>For more advanced features where tooltips alone won&#8217;t cut it, host webinars too.<\/p>\n<p>You can promote your upcoming webinars with in-app slideouts and send them to relevant user segments.<\/p>\n<p>The key to product adoption is to use different <a href=\"https:\/\/userpilot.com\/blog\/in-app-communication\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app communication tactics<\/a> in a contextual way to make sure existing customers get value without friction.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/example-of-a-product-release-webinar-slideout-user-adoption-strategies_ede340fc042ff150c3c7b8ec163bf963_800.png 1x, https:\/\/images.storychief.com\/account_6827\/example-of-a-product-release-webinar-slideout-user-adoption-strategies_ede340fc042ff150c3c7b8ec163bf963_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/example-of-a-product-release-webinar-slideout-user-adoption-strategies_ede340fc042ff150c3c7b8ec163bf963_800.png 1x, https:\/\/images.storychief.com\/account_6827\/example-of-a-product-release-webinar-slideout-user-adoption-strategies_ede340fc042ff150c3c7b8ec163bf963_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/example-of-a-product-release-webinar-slideout-user-adoption-strategies_ede340fc042ff150c3c7b8ec163bf963_800.png\" alt=\"Example of a product release webinar slideout\" \/><\/picture><figcaption>Example of a product release webinar slideout.<\/figcaption><\/figure>\n<h3 id=\"5rk8l\"><strong>Use in-app messages to help users adopt new features contextually<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/in-app-messaging-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">In-app messages<\/a> like modals, tooltips, and interactive walkthroughs guide users on how to use new features.<\/p>\n<p>When you announced a new big feature using a banner or a modal you help users discover a feature. Next, make sure to follow up with a series of tooltips and actually guide the user on how to use the feature.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/introducing-a-new-feature-with-in-app-message-user-adoption-strategies_a60b8906682c2ecae6722f1bf07153de_800.png 1x, https:\/\/images.storychief.com\/account_6827\/introducing-a-new-feature-with-in-app-message-user-adoption-strategies_a60b8906682c2ecae6722f1bf07153de_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/introducing-a-new-feature-with-in-app-message-user-adoption-strategies_a60b8906682c2ecae6722f1bf07153de_800.png 1x, https:\/\/images.storychief.com\/account_6827\/introducing-a-new-feature-with-in-app-message-user-adoption-strategies_a60b8906682c2ecae6722f1bf07153de_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/introducing-a-new-feature-with-in-app-message-user-adoption-strategies_a60b8906682c2ecae6722f1bf07153de_800.png\" alt=\"Introducing a new feature with in-app messaging.\" \/><\/picture><figcaption>Introducing a new feature with in-app messaging.<\/figcaption><\/figure>\n<h3 id=\"f2esa\"><strong>Provide in-app self-service support<\/strong><\/h3>\n<p>Users expect instant help when they encounter friction. They don&#8217;t want to wait for your customer support team to reply.<\/p>\n<p>You can easily reduce friction with an in-app <a href=\"https:\/\/userpilot.com\/blog\/customer-enablement-guide-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">self-service resource center<\/a>.<\/p>\n<p>Adding guides and letting users search your knowledge base without leaving the app, will help them solve their issues on their own &#8211; a lot faster. A resource center is also an easy way to group all your help resources in-app, in one place for on-demand help.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/example-of-a-knowledge-base-in-userpilot-user-adoption-strategies_e6bcaa9c2e7b3946e6bda7cc000af333_800.png 1x, https:\/\/images.storychief.com\/account_6827\/example-of-a-knowledge-base-in-userpilot-user-adoption-strategies_e6bcaa9c2e7b3946e6bda7cc000af333_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/example-of-a-knowledge-base-in-userpilot-user-adoption-strategies_e6bcaa9c2e7b3946e6bda7cc000af333_800.png 1x, https:\/\/images.storychief.com\/account_6827\/example-of-a-knowledge-base-in-userpilot-user-adoption-strategies_e6bcaa9c2e7b3946e6bda7cc000af333_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/example-of-a-knowledge-base-in-userpilot-user-adoption-strategies_e6bcaa9c2e7b3946e6bda7cc000af333_800.png\" alt=\"Example of a knowledge base in Userpilot.\" \/><\/picture><figcaption>Example of a knowledge base in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h3><strong>Collect feedback and act on it<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-benchmarking\/\" target=\"_blank\" rel=\"noopener noreferrer\">Collecting feedback<\/a> at different touchpoints in the user journey will help you understand the overall sentiment and satisfaction of your users, and also help you spot friction points.<\/p>\n<p>You can use an <a href=\"https:\/\/userpilot.com\/blog\/how-to-analyze-nps-responses\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS survey<\/a> to monitor loyalty for example.<\/p>\n<p>Then make sure to ask <a href=\"https:\/\/userpilot.com\/blog\/bad-survey-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">follow-up questions<\/a> to gather qualitative data and understand the reasoning behind low or high satisfaction. Reaching out to detractors to offer help is a proactive way to reduce churn and analyzing responses can help uncover what needs to change.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/nps-score-based-follow-up-in-userpilot-user-adoption-strategies_ff998a84fd8ccfa092cd71d6460d74fc_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/nps-score-based-follow-up-in-userpilot-user-adoption-strategies_ff998a84fd8ccfa092cd71d6460d74fc_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/nps-score-based-follow-up-in-userpilot-user-adoption-strategies_ff998a84fd8ccfa092cd71d6460d74fc_800.png\" alt=\"NPS Score-based follow-up questions in Userpilot.\" \/><\/picture><figcaption>NPS Score-based follow-up questions in Userpilot.<\/figcaption><\/figure>\n<h3 id=\"94ehv\"><strong>A\/B test different onboarding flows to understand what drives adoption<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/user-adoption-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">A\/B test<\/a> and iterate your onboarding processes to understand what drives adoption goals higher.<\/p>\n<p>Product adoption is not a set-it-and-forget-it approach.<\/p>\n<p>With Userpilot, you can A\/B test to see if in-app guidance helps users reach a product milestone. For example, can a tooltip help users discover and engage with a new feature? Run an experiment to see.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/analyze-a-b-tests-in-userpilot-user-adoption-strategies_53dca892b3b70b556454a1764b3fe0b2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/analyze-a-b-tests-in-userpilot-user-adoption-strategies_53dca892b3b70b556454a1764b3fe0b2_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/analyze-a-b-tests-in-userpilot-user-adoption-strategies_53dca892b3b70b556454a1764b3fe0b2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/analyze-a-b-tests-in-userpilot-user-adoption-strategies_53dca892b3b70b556454a1764b3fe0b2_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/analyze-a-b-tests-in-userpilot-user-adoption-strategies_53dca892b3b70b556454a1764b3fe0b2_800.png\" alt=\"Analyze A\/B tests in Userpilot\" \/><\/picture><figcaption>Analyze A\/B tests in Userpilot.<\/figcaption><\/figure>\n<h3 id=\"gk29\"><strong>Re-engage inactive users with personalized emails<\/strong><\/h3>\n<p>Sometimes users become inactive for various reasons.<\/p>\n<p>Until they cancel their account, it&#8217;s not too late to <a href=\"https:\/\/userpilot.com\/blog\/reengage-inactive-users-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">re-engage inactive users<\/a>.<\/p>\n<p>Send personalized emails to give them reasons to come back and prompt a specific action. You can follow up with in-app guidance and communication when they actually log back in, to build an omnichannel experience.<\/p>\n<p>Miro keeps their users up to date with product changes.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/re-engaging-inactive-users-with-emails-user-adoption-strategies_fac8d2f39970b7da0a203c33d45b2f21_800.png 1x, https:\/\/images.storychief.com\/account_6827\/re-engaging-inactive-users-with-emails-user-adoption-strategies_fac8d2f39970b7da0a203c33d45b2f21_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/re-engaging-inactive-users-with-emails-user-adoption-strategies_fac8d2f39970b7da0a203c33d45b2f21_800.png 1x, https:\/\/images.storychief.com\/account_6827\/re-engaging-inactive-users-with-emails-user-adoption-strategies_fac8d2f39970b7da0a203c33d45b2f21_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/re-engaging-inactive-users-with-emails-user-adoption-strategies_fac8d2f39970b7da0a203c33d45b2f21_800.png\" alt=\"Re-engaging inactive users with emails\" \/><\/picture><figcaption>Re-engaging inactive users with emails.<\/figcaption><\/figure>\n<h3 id=\"esahd\"><strong>Measure user adoption success with goals<\/strong><\/h3>\n<p>Tracking and measuring success with goals will help you make data-driven decisions.<\/p>\n<p>Start by setting goals based on <a href=\"https:\/\/userpilot.com\/blog\/b2b-saas-customer-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">user journey milestones<\/a>. For example, you track when users reach the activation point or adopt a secondary feature.<\/p>\n<p>Then understand where users are getting stuck and trigger in-app guidance to help them get to the next stage. <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-user-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">Increase adoption<\/a> by focusing on the most important goals and completion rates for different user segments.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/tracking-goals-in-userpilot-user-adoption-strategies_6dccbc5ad55629c5a3aca62c3e736e01_800.png 1x, https:\/\/images.storychief.com\/account_6827\/tracking-goals-in-userpilot-user-adoption-strategies_6dccbc5ad55629c5a3aca62c3e736e01_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/tracking-goals-in-userpilot-user-adoption-strategies_6dccbc5ad55629c5a3aca62c3e736e01_800.png 1x, https:\/\/images.storychief.com\/account_6827\/tracking-goals-in-userpilot-user-adoption-strategies_6dccbc5ad55629c5a3aca62c3e736e01_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/tracking-goals-in-userpilot-user-adoption-strategies_6dccbc5ad55629c5a3aca62c3e736e01_800.png\" alt=\"Tracking goals in Userpilot\" \/><\/picture><figcaption>Tracking goals in <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<h2 id=\"2qtbl\"><strong>How to measure the success of your user adoption strategy?<\/strong><\/h2>\n<p>Six helpful metrics measure the success of your user adoption strategies. Let&#8217;s explore them in more detail:<\/p>\n<ul>\n<li>User adoption rate: the percentage of new users who engage and use a feature.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/empty-state-time-to-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">Time-to-value<\/a> measures how long it takes for a user to reach the AHA moment and experience the value of your product.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/time-to-value-in-saas-user-adoption-strategies_f168315bca9afc3e6f5bac3635752e27_800.png 1x, https:\/\/images.storychief.com\/account_6827\/time-to-value-in-saas-user-adoption-strategies_f168315bca9afc3e6f5bac3635752e27_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/time-to-value-in-saas-user-adoption-strategies_f168315bca9afc3e6f5bac3635752e27_800.png 1x, https:\/\/images.storychief.com\/account_6827\/time-to-value-in-saas-user-adoption-strategies_f168315bca9afc3e6f5bac3635752e27_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/time-to-value-in-saas-user-adoption-strategies_f168315bca9afc3e6f5bac3635752e27_800.png\" alt=\"Time-to-value in SaaS\" \/><\/picture><figcaption>Time-to-value in SaaS.<\/figcaption><\/figure>\n<ul>\n<li>Onboarding completion rate: the percentage of users who complete each stage in your onboarding process.<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/product-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Daily and monthly active users<\/a>: the total number of users who are active on a daily or monthly basis. Active means something else for each tool and is connected to how users get value (ie active is not the same as logging in, it requires engagement too).<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/stickiness-metric-formula-user-adoption-strategies_0840fa97f90824194ce3a2184a085491_800.png 1x, https:\/\/images.storychief.com\/account_6827\/stickiness-metric-formula-user-adoption-strategies_0840fa97f90824194ce3a2184a085491_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/stickiness-metric-formula-user-adoption-strategies_0840fa97f90824194ce3a2184a085491_800.png 1x, https:\/\/images.storychief.com\/account_6827\/stickiness-metric-formula-user-adoption-strategies_0840fa97f90824194ce3a2184a085491_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/stickiness-metric-formula-user-adoption-strategies_0840fa97f90824194ce3a2184a085491_800.png\" alt=\"Stickiness metric formula\" \/><\/picture><figcaption>Stickiness metric formula.<\/figcaption><\/figure>\n<ul>\n<li><a href=\"https:\/\/userpilot.com\/blog\/product-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">Feature usage<\/a>: the percentage of users actively engaging with a specific feature.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/how-to-calculate-feature-usage-rate-user-adoption-strategies_433128fecf5d34305f927d645b5bf773_800.png 1x, https:\/\/images.storychief.com\/account_6827\/how-to-calculate-feature-usage-rate-user-adoption-strategies_433128fecf5d34305f927d645b5bf773_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/how-to-calculate-feature-usage-rate-user-adoption-strategies_433128fecf5d34305f927d645b5bf773_800.png 1x, https:\/\/images.storychief.com\/account_6827\/how-to-calculate-feature-usage-rate-user-adoption-strategies_433128fecf5d34305f927d645b5bf773_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/how-to-calculate-feature-usage-rate-user-adoption-strategies_433128fecf5d34305f927d645b5bf773_800.png\" alt=\"How to calculate feature usage rate\" \/><\/picture><figcaption>How to calculate feature usage rate.<\/figcaption><\/figure>\n<ul>\n<li>Customer lifetime value (<a href=\"https:\/\/userpilot.com\/blog\/calculate-lifetime-value-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">CLV<\/a>): average total revenue generated by one customer.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/how-to-calculate-customer-lifetime-value-user-adoption-strategies_fa9c406e9e4f7f1e45193d24f1a1b8a5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/how-to-calculate-customer-lifetime-value-user-adoption-strategies_fa9c406e9e4f7f1e45193d24f1a1b8a5_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/how-to-calculate-customer-lifetime-value-user-adoption-strategies_fa9c406e9e4f7f1e45193d24f1a1b8a5_800.png 1x, https:\/\/images.storychief.com\/account_6827\/how-to-calculate-customer-lifetime-value-user-adoption-strategies_fa9c406e9e4f7f1e45193d24f1a1b8a5_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/12\/how-to-calculate-customer-lifetime-value-user-adoption-strategies_fa9c406e9e4f7f1e45193d24f1a1b8a5_800.png\" alt=\"How to calculate customer lifetime value\" \/><\/picture><figcaption>How to calculate customer lifetime value.<\/figcaption><\/figure>\n<h2 id=\"2usrq\"><strong>Conclusion<\/strong><\/h2>\n<p>User adoption helps you grow faster, boost retention, and improve customer experience. You can see why it&#8217;s worth prioritizing right away.<\/p>\n<p>Want to get started with increasing user adoption? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Get a Userpilot Demo <\/a>and see how you can track your adoption metrics and build product experiences that improve them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you build user adoption strategies that start a growth flywheel? In this article, we cover why adoption is essential in SaaS. Plus, learn 14 adoption strategies that work and how to track success.<\/p>\n","protected":false},"author":24,"featured_media":27166,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[82],"tags":[354,127,64,492,66,271,274,190,462,463,493],"class_list":["post-27165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-growth","tag-adoption-metrics","tag-feature-adoption","tag-product-adoption","tag-product-adoption-curve","tag-product-adoption-definition","tag-product-adoption-strategy","tag-product-adoption-tactics","tag-user-adoption","tag-user-adoption-software","tag-user-adoption-tools","tag-what-is-product-adoption"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>14 Actionable User Adoption Strategies to Drive SaaS Business Growth<\/title>\n<meta name=\"description\" content=\"Learn how to build user adoption strategies that start a growth flywheel, boost retention, and improve the user experience for your SaaS.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/user-adoption-strategies\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"14 Actionable User Adoption Strategies to Drive SaaS Business Growth\" \/>\n<meta property=\"og:description\" content=\"Learn how to build user adoption strategies that start a growth flywheel, boost retention, and improve the user experience for your SaaS.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/user-adoption-strategies\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-16T23:39:59+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-02-25T13:37:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/02\/14-actionable-user-adoption-strategies-to-drive-saas-business-growth_b99c3d3ac8afba9ff2e843618333f868_2000.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1876\" \/>\n\t<meta property=\"og:image:height\" content=\"1228\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Emilia Korczynska\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Emilia Korczynska\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading 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