{"id":27478,"date":"2023-03-07T21:13:15","date_gmt":"2023-03-07T21:13:15","guid":{"rendered":"https:\/\/userpilot.com\/blog\/amplitude-analytics\/"},"modified":"2026-03-31T10:17:25","modified_gmt":"2026-03-31T10:17:25","slug":"amplitude-analytics","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/amplitude-analytics\/","title":{"rendered":"Amplitude Analytics: Is It Worth The Money Or Is There A Better Alternative?"},"content":{"rendered":"<p>Do you want to get <a href=\"https:\/\/userpilot.com\/product\/product-growth-insights\" target=\"_blank\" rel=\"noopener noreferrer\">product growth insights<\/a> but are unsure whether to use Amplitude analytics or not?<\/p>\n<p>Amplitude is one of the best data analysis solutions to help you make data-driven decisions and grow your business. However, with several alternative analytics options available, it is important to assess if it is truly worth the investment.<\/p>\n<p>In this article, we\u2019ll discuss the features and limitations of Amplitude analytics. You will also discover if it\u2019s the best choice for your business, or if there are better value-for-money alternatives.<\/p>\n<p>Let&#8217;s find out!<\/p>\n<h2 id=\"4ha0b\">What is Amplitude?<\/h2>\n<p>Amplitude is a <a href=\"https:\/\/userpilot.com\/blog\/growth-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics<\/a> tool that helps you turn raw data from users into meaningful insights.<\/p>\n<p>Amplitude helps you get critical insights related to your digital product strategy, like:<\/p>\n<ul>\n<li>What features do your customers engage with the most?<\/li>\n<li>How do users navigate your product?<\/li>\n<li>How can you improve your long-term retention rates?<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-analytics-amplitude-dashboard_add0e2433ff0c0fef5b5ab256df526ea_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-analytics-amplitude-dashboard_add0e2433ff0c0fef5b5ab256df526ea_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-analytics-amplitude-dashboard_add0e2433ff0c0fef5b5ab256df526ea_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-analytics-amplitude-dashboard_add0e2433ff0c0fef5b5ab256df526ea_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-analytics-amplitude-dashboard_add0e2433ff0c0fef5b5ab256df526ea_800.png\" alt=\"amplitude-analytics-amplitude-dashboard.png\" \/><\/picture><figcaption>Amplitude&#8217;s dashboard.<\/figcaption><\/figure>\n<h2 id=\"e4b4\">Why is Amplitude better than Google Analytics?<\/h2>\n<p>Amplitude and Google Analytics are popular with businesses that want to track and analyze user behavior. But if you want a customizable and flexible platform, Amplitude is worth considering over Google Analytics.<\/p>\n<p>You can customize Amplitude to focus on the data points and metrics that matter to your business. On the other hand, Google Analytics&#8217; one-size-fits-all tracking and analysis is more restrictive.<\/p>\n<p>Amplitude tracks app and digital product user behavior for product teams from the beginning. Google Analytics&#8217;s initial use case was to track website traffic. While it has expanded to cover other areas, it still lacks some of the features product teams need for product analytics.<\/p>\n<p>Amplitude is better for usability because of its built-in tutorials and guidance to help everyone use the platform. Google Analytics requires additional documentation and a steeper learning curve.<\/p>\n<p>Finally, Amplitude also excels at collaboration because of its features, like shared <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics dashboards<\/a> and data sharing. Google Analytics requires each team member to create their own views and reports, making it harder to use collaboratively.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-vs-google-analytics_92f0d07940f31da4653ca79579f53b41_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-vs-google-analytics_92f0d07940f31da4653ca79579f53b41_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-vs-google-analytics_92f0d07940f31da4653ca79579f53b41_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-vs-google-analytics_92f0d07940f31da4653ca79579f53b41_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-vs-google-analytics_92f0d07940f31da4653ca79579f53b41_800.png\" alt=\"amplitude-vs-google-analytics.png\" \/><\/picture><figcaption>Amplitude vs Google Analytics. Source: Amplitude.<\/figcaption><\/figure>\n<p><!--ARCADE EMBED START--><\/p>\n<div style=\"position: relative; padding-bottom: calc(56.8027% + 41px); height: 0px; width: 100%;\"><iframe style=\"position: absolute; top: 0; left: 0; width: 100%; height: 100%; color-scheme: light;\" title=\"Product Analytics\" src=\"https:\/\/sw11.userpilot.com\/2vKrdyNnsiHwTtGnBWmb?embed&amp;embed_mobile=tab&amp;embed_desktop=inline&amp;show_copy_link=true\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/div>\n<h2 id=\"5sonb\">Why do product and marketing teams need Amplitude?<\/h2>\n<p>Any product and marketing team can use Amplitude&#8217;s data analytics to get actionable insights into <a href=\"https:\/\/userpilot.com\/blog\/user-behavior-analytics-use-cases\/\" target=\"_blank\" rel=\"noopener noreferrer\">user behavior<\/a>. It helps you eliminate guesswork, understand which information is useful or redundant, and make informed decisions to fuel growth.<\/p>\n<p>Its <a href=\"https:\/\/userpilot.com\/blog\/digital-experience-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">digital analytics<\/a> goes beyond surface-level data, like <a href=\"https:\/\/userpilot.com\/blog\/click-tracking-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">clicks<\/a> and visitor count, to provide an in-depth analysis of how your users interact with your product. You can make actionable strategies from that insights to <a href=\"https:\/\/userpilot.com\/product\/engagement-layer\" target=\"_blank\" rel=\"noopener noreferrer\">improve engagement<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/5-tactics-to-increase-paid-conversion-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">increase conversion rates<\/a>, and secure <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">long-term customer loyalty<\/a>.<\/p>\n<h2 id=\"av7c1\"><strong>Amplitude analytics functionality in-depth<\/strong><\/h2>\n<p>Let\u2019s look at Amplitude&#8217;s 5 core <a href=\"https:\/\/userpilot.com\/blog\/product-analytics-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">product analytics<\/a> features that will help you grow your business.<\/p>\n<h3 id=\"1keu\"><strong>Amplitude analytics feature #1: Customer journey visualization<\/strong><\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/customer-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Customer journey<\/a> analytics is the most crucial resource in understanding user data. Once you understand the customer journey thoroughly, you can integrate, analyze, and share information across the organization.<\/p>\n<p>Amplitude&#8217;s customer journey visualization allows you to gain visibility into all your <a href=\"https:\/\/userpilot.com\/blog\/user-journey-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">user journeys<\/a> with varying levels of precision.<\/p>\n<p>Customer journeys today are multi-stage, multi-channel events. So you can <a href=\"https:\/\/userpilot.com\/blog\/customer-experience-improvement\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve the customer experience<\/a> by gaining a complete picture of the customer journey and its touchpoints.<\/p>\n<p>Amplitude lets you analyze any unstructured journey in aggregate views. You can also closely examine the individual user paths of customers. Then you can understand a particular context and motivation behind each user action. It helps you identify why some users are performing your desired actions while others are making little or no progress.<\/p>\n<p>You can use pathfinder for event tracking and visualize all events your customers participate in. It also exhibits the sequences of events your customers take during a specific period. For example, you can examine the top common paths that new users can take to convert into paying customers.<\/p>\n<p>The following image is a glimpse into Amplitude&#8217;s pathfinder function. The chart allows you to visualize aggregate user flows inside your product.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-analytics-amplitude-dashboard_70e338f6472b8f6b35a08eea0da9d1df_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-analytics-amplitude-dashboard_70e338f6472b8f6b35a08eea0da9d1df_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-analytics-amplitude-dashboard_70e338f6472b8f6b35a08eea0da9d1df_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-analytics-amplitude-dashboard_70e338f6472b8f6b35a08eea0da9d1df_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-analytics-amplitude-dashboard_70e338f6472b8f6b35a08eea0da9d1df_800.png\" alt=\"amplitude-analytics-pathfinder.png\" \/><\/picture><figcaption>Amplitude: Pathfinder.<\/figcaption><\/figure>\n<h3 id=\"6tii1\"><strong>Amplitude analytics feature #2: Dynamic audience segmentation<\/strong><\/h3>\n<p>Audience segmentation means segmenting your customers into different groups based on shared characteristics.<\/p>\n<p>You can use any combination of user behaviors, user profiles, products, and profile data to build highly targeted audience lists. Then you can <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">segment customers<\/a> by their last item viewed, average order value, or any behavior you want to track.<\/p>\n<p>Dynamic audience segmentation also allows you to predict the best customer segment to target. You can then launch personalized campaigns to send special messages to <a href=\"https:\/\/userpilot.com\/blog\/at-risk-customers\/\" target=\"_blank\" rel=\"noopener noreferrer\">at-risk customers<\/a>, new engagement strategies to the ones least likely to convert, etc. It can help you maximize your marketing efforts and achieve your goals more efficiently.<\/p>\n<p>You can also ensure your data analysis&#8217;s reliability, consistency, and repeatability by automating syncs with your integrated tools.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-prediction_c95d7a7d354d4848ef69bc1d51d2020f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-prediction_c95d7a7d354d4848ef69bc1d51d2020f_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-prediction_c95d7a7d354d4848ef69bc1d51d2020f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-prediction_c95d7a7d354d4848ef69bc1d51d2020f_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-prediction_c95d7a7d354d4848ef69bc1d51d2020f_800.png\" alt=\"amplitude-analytics-dyanmic-audience-segmentation.png\" \/><\/picture><figcaption>Amplitude: Prediction.<\/figcaption><\/figure>\n<h3 id=\"eqf3g\">Amplitude analytics feature #3: Event segmentation<\/h3>\n<p>Amplitude&#8217;s event segmentation is a powerful tool for creating charts and analyzing user behavior based on specific events and event properties. You can easily track and visualize what users are doing in your product with the core Amplitude chart, whether simple or complex.<\/p>\n<p>Amplitude&#8217;s event segmentation offers 4 main functionalities:<\/p>\n<ul>\n<li>Measures and shows the most commonly performed events over a selected period.<\/li>\n<li>Analyzes how often customers complete certain events.<\/li>\n<li>Identifies the number of unique users who perform a particular event.<\/li>\n<li>Helps you understand which segments of your user base are most likely to <a href=\"https:\/\/docs.userpilot.com\/article\/44-trigger-an-experience-for-a-specific-user-segment\" target=\"_blank\" rel=\"noopener noreferrer\">trigger certain events<\/a>.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-event-segmentation_7a2ca16c70dad683fa72b8276b01c697_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-event-segmentation_7a2ca16c70dad683fa72b8276b01c697_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-event-segmentation_7a2ca16c70dad683fa72b8276b01c697_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-event-segmentation_7a2ca16c70dad683fa72b8276b01c697_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-event-segmentation_7a2ca16c70dad683fa72b8276b01c697_800.png\" alt=\"event-segmentation.png\" \/><\/picture><figcaption>Amplitude: Event segmentation.<\/figcaption><\/figure>\n<h3 id=\"c8jiq\">Amplitude analytics feature #4: Retention analysis<\/h3>\n<p>SaaS businesses typically run their businesses on the subscription model. It makes them dependent on repeat purchases and high <a href=\"https:\/\/userpilot.com\/blog\/how-to-increase-retention-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer retention rates<\/a> to be successful. As a result, <a href=\"https:\/\/userpilot.com\/blog\/retention-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">retention analysis<\/a> is a crucial tool for understanding the frequency of users returning to your product after completing a specific action.<\/p>\n<p>Amplitude analytics helps you calculate retention data by comparing the date of the starting event to the date of the return event that you specify. It measures retention data by comparing the date when an event occurred for the first time to the return event data.<\/p>\n<p>For a retention analysis chart, you have the liberty to select any event you want for the starting and return events. After redirection to the retention analysis page, you will see the retention analysis chart for your product.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/retention-analysis_e6f50c3f0d26df07790a4c3eb3d0cc44_800.png 1x, https:\/\/images.storychief.com\/account_6827\/retention-analysis_e6f50c3f0d26df07790a4c3eb3d0cc44_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/retention-analysis_e6f50c3f0d26df07790a4c3eb3d0cc44_800.png 1x, https:\/\/images.storychief.com\/account_6827\/retention-analysis_e6f50c3f0d26df07790a4c3eb3d0cc44_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/retention-analysis_e6f50c3f0d26df07790a4c3eb3d0cc44_800.png\" alt=\"retention-analysis.png\" \/><\/picture><figcaption>Amplitude: Retention analysis.<\/figcaption><\/figure>\n<h3 id=\"744bq\">Amplitude analytics feature #5: User cohorts<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">User cohorts<\/a> are a powerful tool in the world of analytics, and Amplitude analytics takes full advantage of it. You can group users based on shared actions and gain valuable insights with user cohorts.<\/p>\n<p>Amplitude allows you to save this group for further analysis and an in-depth understanding of user interactions. You can also group your customers based on their attributes, such as country, platform, etc.<\/p>\n<p>There are two types of cohorts in Amplitude: behavioral and predictive cohorts.<\/p>\n<p>A behavioral cohort groups different customers based on the events they triggered within your product. On the other hand, a predictive cohort segments users depending on their possibility of performing an event in the future.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/Behavioral_Cohorts-amplitude_b4c7bcdd887d2b60bec516e61031f1e9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Behavioral_Cohorts-amplitude_b4c7bcdd887d2b60bec516e61031f1e9_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/Behavioral_Cohorts-amplitude_b4c7bcdd887d2b60bec516e61031f1e9_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Behavioral_Cohorts-amplitude_b4c7bcdd887d2b60bec516e61031f1e9_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/Behavioral_Cohorts-amplitude_b4c7bcdd887d2b60bec516e61031f1e9_800.png\" alt=\"behavioral-cohorts.png\" \/><\/picture><figcaption>Amplitude: Behavioral cohorts.<\/figcaption><\/figure>\n<h2 id=\"9cg6s\">What are the pros and cons of Amplitude analytics?<\/h2>\n<p>Does Amplitude have what it takes to fulfill your <a href=\"https:\/\/userpilot.com\/blog\/user-analytics-improve-saas-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">user analytics<\/a> needs? Let&#8217;s weigh the pros and cons.<\/p>\n<h3 id=\"35rbg\">Amplitude analytics pros<\/h3>\n<ul>\n<li>Offers real-time analytics, cross-platform tracking, behavioral analytics, enterprise-level security, and customer support to meet the requirements of product and growth teams.<\/li>\n<li>Presents more advanced reports, making it useful for your team of power users and in-house analysts to extract insights from in-depth analysis.<\/li>\n<li>Lets you share reports and charts with other teams in your organization.<\/li>\n<\/ul>\n<h3 id=\"f35m6\">Amplitude analytics cons<\/h3>\n<p>However, there are certain limitations to using Amplitude analytics.<\/p>\n<ul>\n<li>May be overwhelming for a non-analyst because of its visualizing and slicing data features.<\/li>\n<li>Moving data in and out of the platform is difficult, so you may have to depend on another tool.<\/li>\n<\/ul>\n<h2 id=\"1m5ue\">Amplitude integrations<\/h2>\n<p>Another key feature of Amplitude is that it connects to other top marketing and data platforms and brings data from any data warehouse. It offers above 106 integrations, including popular third-party platforms like Intercom, Segment, HubSpot, etc.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/integrations-amplitude_fb548fa403be7e8eed013bad4443a229_800.png 1x, https:\/\/images.storychief.com\/account_6827\/integrations-amplitude_fb548fa403be7e8eed013bad4443a229_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/integrations-amplitude_fb548fa403be7e8eed013bad4443a229_800.png 1x, https:\/\/images.storychief.com\/account_6827\/integrations-amplitude_fb548fa403be7e8eed013bad4443a229_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/integrations-amplitude_fb548fa403be7e8eed013bad4443a229_800.png\" alt=\"amplitude-integrations.png\" \/><\/picture><figcaption>Amplitude: Integrations.<\/figcaption><\/figure>\n<h2 id=\"1u880\">Amplitude pricing<\/h2>\n<p>This tool offers a free Starter and two premium plans &#8211; Growth and Enterprise. You can request a free demo for the Growth plan. But none of the premium plans come with publicly disclosed prices.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-pricing_c73f25a8c25ba68fe33973122131bf47_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-pricing_c73f25a8c25ba68fe33973122131bf47_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-pricing_c73f25a8c25ba68fe33973122131bf47_800.png 1x, https:\/\/images.storychief.com\/account_6827\/amplitude-pricing_c73f25a8c25ba68fe33973122131bf47_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/amplitude-pricing_c73f25a8c25ba68fe33973122131bf47_800.png\" alt=\"amplitude-pricing.png\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/blog\/amplitude-pricing\/\">Amplitude pricing<\/a>.<\/figcaption><\/figure>\n<h2 id=\"bvv6p\">Try Userpilot for product analytics!<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> is a code-free product analytics platform that helps you better understand everything related to your product and customers. It is a better alternative to Amplitude because you don&#8217;t need the technical know-how to get the desired results.<\/p>\n<p>For product managers looking for goal-based analytics along with several other <a href=\"https:\/\/userpilot.com\/blog\/userpilot-features\/\" target=\"_blank\" rel=\"noopener noreferrer\">features<\/a>, including but not limited to feature tagging and event tracking, <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a> is definitely a better choice.<\/p>\n<h3 id=\"6jvs\">Userpilot&#8217;s main features for analytics<\/h3>\n<p>One key benefit of Userpilot is how better it is for tracking custom in-app events, advanced segmentation, and measuring feature usage.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/blog\/userpilot-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> monitors customer behavior depending on the predefined goals you set. It helps you focus on any specific aspect of your product and tailor your analytics to your specific goals. You can also use it to interpret the results from customer events and discover the bottlenecks easily.<\/p>\n<p>Another standout feature of Userpilot is that it lets you tag interactions such as clicks, form fills, and hovers as &#8220;features&#8221; directly from the Userpilot&#8217;s Chrome extension.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/tag-feature_0568b972aae8620c1c17f356ad3cfd88.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/tag-feature_0568b972aae8620c1c17f356ad3cfd88.gif 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/tag-feature_0568b972aae8620c1c17f356ad3cfd88.gif 1x, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/tag-feature_0568b972aae8620c1c17f356ad3cfd88.gif 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/tag-feature_0568b972aae8620c1c17f356ad3cfd88.gif\" \/><\/picture><figcaption>Track in-app feature usage with Userpilot. Get a demo and see excellent results.<\/figcaption><\/figure>\n<p>Let&#8217;s go over some core features Userpilot offers:<\/p>\n<ul>\n<li><strong>Feature tagging:<\/strong> Easily tag any UI element and monitor how different customer segments engage with different parts of your product. You can also use conditional logic with feature tags to trigger in-app experiences and increase engagement.<\/li>\n<li><strong>Custom events: <\/strong>Develop and track custom events to check if customers perform the desired in-app actions and gain insights into their behavior.<\/li>\n<li><strong>User sentiment analysis: <\/strong>Collect feedback to gauge the impact of your marketing and product teams\u2019 efforts. You can build various customizable <a href=\"https:\/\/userpilot.com\/blog\/microsurveys-saas-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app microsurveys<\/a> to get <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback-analysis-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a>. Consequently, you can better understand <a href=\"https:\/\/userpilot.com\/product\/user-sentiment\" target=\"_blank\" rel=\"noopener noreferrer\">user sentiment<\/a> by integrating <a href=\"https:\/\/userpilot.com\/blog\/nps-survey-best-practices-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS surveys<\/a> with analytics and the response tagging feature.<\/li>\n<li><strong>Trends overview: <\/strong>Filter feature tags and events by specific periods, segments, and companies to identify usage patterns and trends.<\/li>\n<li><strong class=\"ng-star-inserted\"><span class=\"ng-star-inserted\">Mobile insights: <\/span><\/strong><span class=\"ng-star-inserted\">Leverage intuitive <a href=\"https:\/\/userpilot.com\/blog\/mobile-app-kpi-dashboard\/\" target=\"_blank\" rel=\"noopener\">mobile app KPI metrics and dashboards<\/a><\/span><span class=\"ng-star-inserted\">\u00a0that provide clear insights into user behavior, engagement, and retention.<\/span><\/li>\n<\/ul>\n<p>To add to it, Userpilot allows integration with Amplitude and other leading tools you may use.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/custom-event-userpilot-analytics_33197b8172a5baf639f9928f47a6e5c6_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/custom-event-userpilot-analytics_33197b8172a5baf639f9928f47a6e5c6_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/custom-event-userpilot-analytics_33197b8172a5baf639f9928f47a6e5c6_800.png\" alt=\"userpilot analytic-custom-events.png\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> analytics: Custom events.<\/figcaption><\/figure>\n<h3 id=\"b7u0v\">Userpilot pricing<\/h3>\n<p><a href=\"https:\/\/userpilot.com\/pricing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot offers flexible pricing<\/a> based on your monthly active users (MAUs). Plans start at $299 per month for smaller teams and scale as your user base grows.<\/p>\n<p>Below are the pricing tiers you can choose from:<\/p>\n<ul>\n<li data-start=\"94\" data-end=\"343\">The <strong data-start=\"98\" data-end=\"109\">Starter<\/strong> plan begins at <strong>$299\/month (billed annually)<\/strong> for up to 2,000 monthly active users. It includes in-app user engagement, usage trend analysis, NPS surveys, and essential product analytics\u2014ideal for mid-market SaaS teams getting started.<\/li>\n<li data-start=\"345\" data-end=\"590\">The <strong data-start=\"349\" data-end=\"359\">Growth<\/strong> plan offers custom pricing\u00a0and adds advanced analytics, retroactive event auto-capture, in-app surveys, <a href=\"https:\/\/userpilot.com\/blog\/what-is-session-replay\/\">session replay<\/a>, and more. It\u2019s the most popular choice for growing teams that need deeper insights and scale.<\/li>\n<li data-start=\"592\" data-end=\"782\">The <strong data-start=\"596\" data-end=\"610\">Enterprise<\/strong> plan offers custom pricing and includes everything in Growth, plus bulk data handling, custom roles and permissions, SOC 2 Type 2 compliance, and enterprise-level support.<\/li>\n<\/ul>\n<figure id=\"attachment_397164\" aria-describedby=\"caption-attachment-397164\" style=\"width: 2344px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\"><img decoding=\"async\" class=\"wp-image-397164 size-full\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png\" alt=\"Userpilot pricing\" width=\"2344\" height=\"2246\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6.png 2344w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-450x431.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/02\/userpilot-pricing-plans-6-1024x981.png 1024w\" sizes=\"(max-width: 2344px) 100vw, 2344px\" \/><\/a><figcaption id=\"caption-attachment-397164\" class=\"wp-caption-text\">Not sure which plan is right for you? <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener\">Book a demo<\/a> to talk with the team and find the best fit for your needs.<\/figcaption><\/figure>\n<h2 id=\"35ocg\">Conclusion<\/h2>\n<p>Now that you have all the information on how Amplitude performs and how it compares to Userpilot, you\u2019re more informed of your options.<\/p>\n<p>If you want an easy code-free solution that enables you to perform all core functions of Amplitude analytics without its cons, Userpilot is the right tool for you.<\/p>\n<p>Want to collect in-app user behavior data and analyze product usage? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a Userpilot demo<\/a> and get started right away!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do you want to give Amplitude a try but are not sure if it&#8217;s a decent analytics tool? Let&#8217;s see how it performs and what it can offer.<\/p>\n","protected":false},"author":24,"featured_media":27479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[111],"tags":[460,346,428],"class_list":["post-27478","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comparison","tag-cohort-analysis-for-saas","tag-product-analytics","tag-user-analytics"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Amplitude Analytics: Is It Worth the Money or There Is a Better Alternative?<\/title>\n<meta name=\"description\" content=\"Want to use Amplitude analytics but not sure if it is worth your money? 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