{"id":27570,"date":"2024-04-26T05:10:59","date_gmt":"2024-04-26T05:10:59","guid":{"rendered":"https:\/\/userpilot.com\/blog\/clearcalcs-case-study\/"},"modified":"2025-03-21T02:00:04","modified_gmt":"2025-03-21T02:00:04","slug":"clearcalcs-case-study","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/clearcalcs-case-study\/","title":{"rendered":"How ClearCalcs Improves User Activation With Cohort Analysis"},"content":{"rendered":"<p>Curious to learn how ClearCalcs uses Userpilot to improve its new user activation rates with cohort analysis? Read on!<\/p>\n<p>We met Chris Borzillo, the CEO and co-founder of<a href=\"https:\/\/clearcalcs.com\/\"> ClearCalcs<\/a>, in his home office in Australia. He immediately cracks us up with the way he introduces his business:<\/p>\n<blockquote><p>\u201cWe\u2019re like Netflix for Engineering Calculations. The difference for us is that our content is<em> timber beam calculators, steel column calculators, concrete footings<\/em>&#8230;The game for us is creating the right content for the right people, and helping them discover it &#8211; just like Netflix.\u201d<\/p><\/blockquote>\n<p>But not every engineer gets to discover the calculators they\u2019re looking for &#8211; and drops off before getting their job done.<\/p>\n<p>In this case study, we\u2019re going to explore how ClearCalcs improves their user activation with <a href=\"https:\/\/userpilot.com\/product\/engagement-layer\">in-app experiences built in Userpilot<\/a>, and how cohort analysis helps them see the impact of their experiences on activation rate between different user cohorts and experiment in a data-driven way.<\/p>\n<h2 id=\"3vabl\">Why do engineers fail to activate?<\/h2>\n<p>Why do the new users leave before getting their calculations done? And what could ClearCalcs do to change that?<\/p>\n<p>ClearCalcs\u2019 users <a href=\"https:\/\/userpilot.com\/blog\/sign-up-page-design\/\">sign up<\/a> to find a specific calculator and may leave if they don\u2019t find it within the first few minutes in the app.<\/p>\n<blockquote><p><em>\u201cJust like when you\u2019re a comedy fan, if Netflix doesn\u2019t have comedy movies, you\u2019re not going to subscribe. For us, it\u2019s the same &#8211; the more content we have, the more successful our engineers will be. The difference for us is that our content is timber beam calculators, steel column calculators, concrete footings&#8230;The game for us is creating the right content for the right people, and help them discover it &#8211; just like Netflix. It\u2019s [onboarding] all about helping people easily access the calculators we created, understand the terminology, and where to press the buttons\u201d<\/em><\/p><\/blockquote>\n<p>But not every new user finds the right calculator <em>immediately<\/em> after signing up.<\/p>\n<p>So here are the challenges ClearCalcs was looking to <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">solve with Userpilot<\/a>:<\/p>\n<ul>\n<li>Helping new trial signups find the right piece of content [calculator]<\/li>\n<li>Making the <a href=\"https:\/\/userpilot.com\/blog\/positive-customer-experience\/\">experience easier<\/a> for new users, who may be initially overwhelmed by the number of options:<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/clearcalcscalculations_fa9d7cae7f30d41281ebc786859911ed_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/clearcalcscalculations_fa9d7cae7f30d41281ebc786859911ed_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/clearcalcscalculations_fa9d7cae7f30d41281ebc786859911ed_800.png\" alt=\"ClearCalcs calculations\" \/><\/picture><figcaption>Calculations available in ClearCalcs<\/figcaption><\/figure>\n<p>The <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-tools\/\">onboarding experiences<\/a> are also aimed at making navigating the app easier for new signups:<\/p>\n<blockquote><p>\u201cThe big, big challenge that we know from our NPS tracking with <a href=\"https:\/\/userpilot.com\/userpilot-demo\">Userpilot<\/a> (we have an NPS of 53) is that while the existing customers say &#8216;t<em>hank you for making it so simple<\/em>,&#8217; at the same time new users say &#8216;<em>*** is this?!&#8217;<\/em>\u201d<\/p><\/blockquote>\n<p>Chris adds:<\/p>\n<blockquote><p>\u201cIt\u2019s really about how we help them<strong> in the first 10 minutes<\/strong>\u201d<\/p><\/blockquote>\n<h2 id=\"c5eeh\">Why is user activation so important?<\/h2>\n<p><a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\">User activation<\/a> is defined as the moment when your users\u00a0<strong><em>experience<\/em>\u00a0<\/strong>the value of your product. It\u2019s when the user fully engages with the key features of your product that are relevant to their persona and use case.<\/p>\n<p>Activation is <em>the <\/em>metric that has the largest impact on MRR from all the &#8220;<a href=\"https:\/\/userpilot.com\/blog\/pirate-metrics-saas\/\">pirate metrics<\/a>,&#8221; according to a study by FairMarkit:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/activationmetricfairmarkitstudy_5d5dbd4f3f4f9ed2cedaf07665d76194_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/activationmetricfairmarkitstudy_5d5dbd4f3f4f9ed2cedaf07665d76194_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/activationmetricfairmarkitstudy_5d5dbd4f3f4f9ed2cedaf07665d76194_800.png\" alt=\"Pirate metrics impact on MRR \" \/><\/picture><\/figure>\n<p>That\u2019s why it\u2019s considered important collateral for retention and <a href=\"https:\/\/userpilot.com\/blog\/product-led-growth-playbook\/\">success for product-led SaaS companies<\/a>, including ClearCalcs.<\/p>\n<blockquote><p>\u201cTracking MRR, with sales cycles of 30-40 days, takes too long to learn. So we really need another metric to tell us whether we are successful or not. For us, <strong>activation is that golden metric<\/strong>, and we test it cohort by cohort. It\u2019s about <strong>understanding what makes the user successful<\/strong>, and what makes them more likely to buy.\u201d<\/p><\/blockquote>\n<h2 id=\"8fpds\">Improving user activation with Userpilot<\/h2>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/segmentationbygoal-clearcalcs_a80b4888c7b6df9d084be67581b76902_800.png 1x, https:\/\/images.storychief.com\/account_6827\/segmentationbygoal-clearcalcs_a80b4888c7b6df9d084be67581b76902_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/segmentationbygoal-clearcalcs_a80b4888c7b6df9d084be67581b76902_800.png 1x, https:\/\/images.storychief.com\/account_6827\/segmentationbygoal-clearcalcs_a80b4888c7b6df9d084be67581b76902_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/segmentationbygoal-clearcalcs_a80b4888c7b6df9d084be67581b76902_800.png\" alt=\"ClearCalcs welcome survey\" width=\"800\" height=\"376\" \/><\/picture><\/figure>\n<p>What role does <a href=\"https:\/\/userpilot.com\/userpilot-demo\">Userpilot<\/a> play in ClearCalcs user activation strategy?<\/p>\n<p>ClearCalcs uses Userpilot for:<\/p>\n<ul>\n<li>Tracking <a href=\"https:\/\/userpilot.com\/blog\/heat-map-analysis\/\">user behavior<\/a> and activation rates<\/li>\n<li>Addressing the roadblocks in user activation<\/li>\n<li><a href=\"https:\/\/userpilot.com\/blog\/product-experimentation-framework\/\">Experimenting<\/a> with the best in-app experiences for improving activation<\/li>\n<\/ul>\n<blockquote><p><em>\u201cThe value that Userpilot creates for us is that it lets us test things that we can\u2019t necessarily allocate dev resources to\u201d<\/em> &#8211; says Chris.<\/p><\/blockquote>\n<p>ClearCalcs truly embraces the <a href=\"https:\/\/userpilot.com\/blog\/product-experimentation-framework\/\">experimentation mindse<\/a>t, and uses Userpilot to uncover new ways of improving activation:<\/p>\n<blockquote><p><em>\u201cThomas Edison didn\u2019t fail thousands of times to invent the lightbulb. He found thousands of ways of how not to build a lightbulb. Similarly, we use Userpilot to find 10,000 ways of how *not* to onboard someone&#8230;in the hope that the 10,001 will show us the right way.\u201d<\/em><\/p><\/blockquote>\n<h2 id=\"bp9ml\">Understanding activation between different user segments<\/h2>\n<p>This is something we discussed at length in our activation-related posts before: looking at one activation rate for your entire user base, e.g., the free trials and annual enterprise accounts, is like comparing apples to oranges. You should look at the activation rate <strong><em>between<\/em><\/strong> different user segments (Userpilot can help you segment your users more quickly) independently.<\/p>\n<p>Chris of ClearCalcs understands that and divides his activation <a href=\"https:\/\/userpilot.com\/blog\/cohort-analysis\/\">cohort analysis<\/a> tables by segment &#8211; looking independently at trialists, paid users, and on a company-account level.<\/p>\n<blockquote><p><em>\u201cWe noticed that sometimes we have these paying accounts not activating till month 5 or later. [When we analyzed them on individual level and account level] we noticed something interesting &#8211; often one person is buying, then immediately adding 6 or 7 of their colleagues, and those colleagues aren\u2019t logging in for 5 months. So it\u2019s some good learning for us &#8211; to actually send some <a href=\"https:\/\/userpilot.com\/blog\/email-onboarding\/\">email onboarding<\/a><a href=\"https:\/\/userpilot.com\/blog\/onboard-invited-users-saas\/\"> to the people being added to help them activate.<\/a>\u201d<\/em><\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/clearcalcs-activation-cohorts-by-segment_32fc5270ad3a0a2e1883c94d95206505_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/clearcalcs-activation-cohorts-by-segment_32fc5270ad3a0a2e1883c94d95206505_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/clearcalcs-activation-cohorts-by-segment_32fc5270ad3a0a2e1883c94d95206505_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/clearcalcs-activation-cohorts-by-segment_32fc5270ad3a0a2e1883c94d95206505_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/clearcalcs-activation-cohorts-by-segment_32fc5270ad3a0a2e1883c94d95206505_800.jpg\" alt=\"clearcalcs activation cohorts by segment\" \/><\/picture><figcaption><em>ClearCalc<\/em>\u2019s activation cohorts, anonymized<\/figcaption><\/figure>\n<h3 id=\"3fs88\">Not every user is relevant &#8211; using segmentation to understand activation better<\/h3>\n<p>ClearCalcs has a strong inbound motion, but not every user who signs up for the<a href=\"https:\/\/userpilot.com\/blog\/free-trial-vs-paid-trial\/\"> free trial <\/a>is actually qualified and would be relevant for ClearCalcs\u2019 statistics.<\/p>\n<blockquote><p>\u201cIt doesn\u2019t make sense to look at activation overall. So we want to break it down by attributes in whatever shape or form. We want to break it down by country, state, and title &#8211; so we can have a look at e.g. engineers vs. architects.\u201d<\/p><\/blockquote>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/Activation-Cohort-Analysis_6edec39b1aba084c4ca4e5c4755d04c5_800.jpg 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/Activation-Cohort-Analysis_6edec39b1aba084c4ca4e5c4755d04c5_800.jpg 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/Activation-Cohort-Analysis_6edec39b1aba084c4ca4e5c4755d04c5_800.jpg\" \/><\/picture><\/figure>\n<p>ClearCalcs uses Userpilot&#8217;s <a href=\"https:\/\/userpilot.com\/blog\/welcome-screen-saas\/\">welcome flow<\/a> to segment their users by role:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/Clearcalssegmentationbyrole_fb77621cc0fee4db0a63c490b3778a2a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Clearcalssegmentationbyrole_fb77621cc0fee4db0a63c490b3778a2a_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/Clearcalssegmentationbyrole_fb77621cc0fee4db0a63c490b3778a2a_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Clearcalssegmentationbyrole_fb77621cc0fee4db0a63c490b3778a2a_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/Clearcalssegmentationbyrole_fb77621cc0fee4db0a63c490b3778a2a_800.png\" alt=\"clearcalcs onboarding flow - welcome screen\" \/><\/picture><\/figure>\n<p>&#8230;goals:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/segmentationbygoal-clearcalcs_a80b4888c7b6df9d084be67581b76902_800.png 1x, https:\/\/images.storychief.com\/account_6827\/segmentationbygoal-clearcalcs_a80b4888c7b6df9d084be67581b76902_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/segmentationbygoal-clearcalcs_a80b4888c7b6df9d084be67581b76902_800.png 1x, https:\/\/images.storychief.com\/account_6827\/segmentationbygoal-clearcalcs_a80b4888c7b6df9d084be67581b76902_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/segmentationbygoal-clearcalcs_a80b4888c7b6df9d084be67581b76902_800.png\" alt=\"clearcalcs onboarding flow - segmentation by goals\" \/><\/picture><\/figure>\n<p>&#8230;and company size:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/companysize_7e0f90181965334385231791d9076fc3_800.png 1x, https:\/\/images.storychief.com\/account_6827\/companysize_7e0f90181965334385231791d9076fc3_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/companysize_7e0f90181965334385231791d9076fc3_800.png 1x, https:\/\/images.storychief.com\/account_6827\/companysize_7e0f90181965334385231791d9076fc3_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/companysize_7e0f90181965334385231791d9076fc3_800.png\" alt=\"clearcalcs onboarding flow - segmentation by company size\" \/><\/picture><\/figure>\n<p>Then, ClearCalcs breaks the flows down by calculation type:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/images.storychief.com\/account_6827\/Segmentingtheflowsbycalculationtype_5e54ea87b9b740b54056d6d5fd2271d6_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Segmentingtheflowsbycalculationtype_5e54ea87b9b740b54056d6d5fd2271d6_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/images.storychief.com\/account_6827\/Segmentingtheflowsbycalculationtype_5e54ea87b9b740b54056d6d5fd2271d6_800.png 1x, https:\/\/images.storychief.com\/account_6827\/Segmentingtheflowsbycalculationtype_5e54ea87b9b740b54056d6d5fd2271d6_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/images.storychief.com\/account_6827\/Segmentingtheflowsbycalculationtype_5e54ea87b9b740b54056d6d5fd2271d6_800.png\" alt=\"clearcalcs onboarding flow - flows by calculation type\" \/><\/picture><\/figure>\n<p>This helps them<a href=\"https:\/\/userpilot.com\/blog\/personalized-onboarding-for-saas\/\"> personalize the onboarding flow<\/a> for the different user needs, and thus improve user activation in each segment.<\/p>\n<h2>How can SaaS companies improve activation with Userpilot?<\/h2>\n<p>If you are also looking to improve activation rates, Userpilot has all the right features to help you achieve that goal.<\/p>\n<p>Here&#8217;s how Userpilot can help you:<\/p>\n<ul>\n<li>Create intuitive onboarding experiences via <a href=\"https:\/\/userpilot.com\/blog\/interactive-walkthroughs-saas\/\">interactive walkthroughs<\/a>, product tours, and checklists to drive users toward activation.<\/li>\n<\/ul>\n<figure id=\"attachment_183267\" aria-describedby=\"caption-attachment-183267\" style=\"width: 2880px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-183267\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/Onboarding-checklist-in-Userpilot.png\" alt=\"Checklist created in Userpilot\" width=\"2880\" height=\"1626\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/Onboarding-checklist-in-Userpilot.png 2880w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/Onboarding-checklist-in-Userpilot-450x254.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/Onboarding-checklist-in-Userpilot-1024x578.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/Onboarding-checklist-in-Userpilot-768x434.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/Onboarding-checklist-in-Userpilot-1536x867.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/Onboarding-checklist-in-Userpilot-2048x1156.png 2048w\" sizes=\"(max-width: 2880px) 100vw, 2880px\" \/><figcaption id=\"caption-attachment-183267\" class=\"wp-caption-text\">Checklist created in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot<\/a><\/figcaption><\/figure>\n<ul>\n<li>Conduct in-app <a href=\"https:\/\/userpilot.com\/blog\/product-experiments-saas-onboarding\/\">product experiments<\/a> to determine which changes result in a higher performance.<\/li>\n<\/ul>\n<figure id=\"attachment_178758\" aria-describedby=\"caption-attachment-178758\" style=\"width: 1440px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-178758\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/ab-testing-disengaged-users.png\" alt=\"A\/B testing in Userpilot\" width=\"1440\" height=\"1088\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/ab-testing-disengaged-users.png 1440w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/ab-testing-disengaged-users-450x340.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/ab-testing-disengaged-users-1024x774.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/ab-testing-disengaged-users-768x580.png 768w\" sizes=\"(max-width: 1440px) 100vw, 1440px\" \/><figcaption id=\"caption-attachment-178758\" class=\"wp-caption-text\">A\/B testing in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot<\/a><\/figcaption><\/figure>\n<ul>\n<li>Spot <a href=\"https:\/\/userpilot.com\/blog\/friction-points\/\">friction points<\/a> in the activation funnel to proactively resolve issues.<\/li>\n<\/ul>\n<figure id=\"attachment_178713\" aria-describedby=\"caption-attachment-178713\" style=\"width: 2042px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-178713\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/drop-offs_conversion-funnel_disengaged-users.png\" alt=\"Funnel analysis in Userpilot\" width=\"2042\" height=\"1040\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/drop-offs_conversion-funnel_disengaged-users.png 2042w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/drop-offs_conversion-funnel_disengaged-users-450x229.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/drop-offs_conversion-funnel_disengaged-users-1024x522.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/drop-offs_conversion-funnel_disengaged-users-768x391.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2021\/12\/drop-offs_conversion-funnel_disengaged-users-1536x782.png 1536w\" sizes=\"(max-width: 2042px) 100vw, 2042px\" \/><figcaption id=\"caption-attachment-178713\" class=\"wp-caption-text\">Funnel analysis in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot<\/a><\/figcaption><\/figure>\n<ul>\n<li>Monitor activation metrics on a <a href=\"https:\/\/userpilot.com\/blog\/analytics-dashboard\/\">visual dashboard<\/a> to always be on top of changing trends.<\/li>\n<\/ul>\n<figure id=\"attachment_183252\" aria-describedby=\"caption-attachment-183252\" style=\"width: 2861px\" class=\"wp-caption aligncenter\"><img decoding=\"async\" class=\"size-full wp-image-183252\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/New-user-activation-dashboard.png\" alt=\"New user activation dashboard in Userpilot\" width=\"2861\" height=\"1622\" srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/New-user-activation-dashboard.png 2861w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/New-user-activation-dashboard-450x255.png 450w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/New-user-activation-dashboard-1024x581.png 1024w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/New-user-activation-dashboard-768x435.png 768w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/New-user-activation-dashboard-1536x871.png 1536w, https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2023\/03\/New-user-activation-dashboard-2048x1161.png 2048w\" sizes=\"(max-width: 2861px) 100vw, 2861px\" \/><figcaption id=\"caption-attachment-183252\" class=\"wp-caption-text\">New user activation dashboard in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\">Userpilot<\/a><\/figcaption><\/figure>\n<h2 id=\"5fh4p\">Conclusion<\/h2>\n<p>ClearCalcs shows exceptional insight into its user activation rates and is very data-driven in the way they go about improving them.<\/p>\n<p>First, the company breaks its user base into different segments based on its role, goals, and company size, and then &#8211; it breaks the user segments down into monthly cohorts. Chris tracks the user behavior for each cohort in each segment over time, experimenting with different in-app flows to improve the activation metric for each segment.<\/p>\n<p><a href=\"https:\/\/userpilot.com\/userpilot-demo\">Userpilot<\/a> helps ClearCalcs segment their users, track their activity, and build in-app experiences to improve user activation &#8211; completely code-free. <a href=\"https:\/\/userpilot.com\/userpilot-demo\">Book a free consultation today<\/a> to see how we can help you improve your activation metrics too!<\/p>\n<div class=\"container-banner-userpilot\" style=\"border: 1px solid #dadada; border-radius: 5px;\">\n<div class=\"wrapper-banner-userpilot\">\n<div>\n<p><img decoding=\"async\" class=\"fav-icon-banner-userpilot\" src=\"https:\/\/userpilot-website-assets.s3.us-west-2.amazonaws.com\/wp-content\/uploads\/2023\/11\/06101950\/usp-fav-dark.png\" \/><\/p>\n<h3>Try Userpilot and Take Your User Activation to the Next Level<\/h3>\n<div class=\"banner-userpilot-button-icon\">\n<p><a class=\"banner-userpilot-button\" href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener\">Get a Demo<\/a><\/p>\n<ul>\n<li>14 Day Trial<\/li>\n<li>No Credit Card Required<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<div class=\"image-banner-userpilot\"><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2024\/01\/userpilot-features-preview.png\" alt=\"\" \/><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Curious to learn how ClearCalcs uses Userpilot to improve its new user activation rates with cohort analysis? Read on!<\/p>\n","protected":false},"author":24,"featured_media":183237,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[107,290],"tags":[223,105],"class_list":["post-27570","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-case-studies","category-updated","tag-case-study","tag-user-activation"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How ClearCalcs Improves User Activation With Cohort Analysis<\/title>\n<meta name=\"description\" content=\"Learn how ClearCalcs uses Userpilot to improve its new user activation rates with cohort analysis + bespoke in-app onboarding experiences!\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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