Appsflyer reports that the app churn rate hits 70% within the first 24 hours, and by day 30, that number climbs to over 90% for most apps.<\/p>\n
These are alarmingly high figures, especially when you consider that customer acquisition costs<\/a> for mobile apps have been steadily increasing. Everything points to one fact: mobile app owners with a substantial user base are better off focusing on retention over acquisition.<\/p>\n How do you do it? Let\u2019s explore nine strategies that successful companies have used to drive mobile app retention and revenue<\/a>.<\/p>\n <\/p>\n