{"id":279280,"date":"2025-06-30T18:17:24","date_gmt":"2025-06-30T18:17:24","guid":{"rendered":"https:\/\/userpilot.com\/blog\/best-onboarding-email-examples\/"},"modified":"2026-03-24T14:15:53","modified_gmt":"2026-03-24T14:15:53","slug":"best-onboarding-email-examples","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/best-onboarding-email-examples\/","title":{"rendered":"12 Best Onboarding Email Examples for Higher Customer Retention"},"content":{"rendered":"

86% of customers<\/a> say they\u2019d be more likely to stay loyal to a business that invests in onboarding content that welcomes and educates them after they\u2019ve bought. This includes writing the perfect email onboarding<\/a> sequence that guides your customers through the user journey.<\/p>\n

Here\u2019s my quick guide to crafting stellar onboarding emails. I\u2019ll show you the 12 best onboarding email examples I\u2019ve seen, highlight best practices and email strategies you can implement with Userpilot to nudge users into the right actions at the right time.<\/p>\n

What does an onboarding email sequence look like?<\/strong><\/h2>\n

Here\u2019s a quick look at how to send a series of well-structured automated onboarding emails to keep new users engaged and educated<\/a>.<\/p>\n

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  1. Right after a user registers, send a welcome email with a thank-you note and support resources<\/a> to make them feel acknowledged from the start. Equip them with answers to their first questions in one place.<\/li>\n
  2. Set up a trigger-based email that includes tips and tricks when users first use a product feature. You must help them discover your most valuable functionality at the moment they\u2019re most curious.<\/li>\n
  3. On day 3 or 4 of registration, send a friendly check-in email encouraging users to explore the platform. It helps prevent drop-off by reminding them what they\u2019ve unlocked and how to get more out of it.<\/li>\n
  4. By day 7, you can send an email asking for feedback or offering a discount code as a token of appreciation. This demonstrates that you listen and care, while incentivizing deeper engagement.<\/li>\n
  5. On day 10, send an email introducing features they haven\u2019t discovered yet with a clear CTA for upgrading or trying advanced tools, nudging them toward higher-value actions just as they settle into your product.<\/li>\n<\/ol>\n

    How Userpilot can help:<\/strong> Send relevant, personalized emails<\/a> to your customers by segment; define how and when they should be sent, and optimize the send time based on your research.<\/p>\n

    For instance, if you have a project management tool and want to encourage new users to build their first project, you can use Userpilot to segment customers by user journey stage and location, and send a timely email reminding them to complete the specific step.<\/p>\n

    \"Segment<\/picture>
    Segment audiences and send personalized emails with Userpilot<\/a>.<\/figcaption><\/figure>\n

    What are the common onboarding email types?<\/strong><\/h2>\n

    Email onboarding doesn\u2019t mean just sending a \u201cwelcome to our tool\u201d mail and calling it a day. You need to send a series of emails such as:<\/p>\n