{"id":280587,"date":"2025-07-12T19:48:34","date_gmt":"2025-07-12T19:48:34","guid":{"rendered":"https:\/\/userpilot.com\/blog\/amplemarket-case-study\/"},"modified":"2026-03-08T13:01:09","modified_gmt":"2026-03-08T13:01:09","slug":"amplemarket-case-study","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/amplemarket-case-study\/","title":{"rendered":"How Amplemarket Increased Product Adoption 10x and Built an All-in-One Product Insights Engine"},"content":{"rendered":"

Amplemarket<\/a> is an AI-powered sales platform designed to simplify outreach, automate lead generation, and streamline sales processes.<\/p>\n

Since sales is a particularly competitive market, Amplemarket\u2019s product team keeps working hard to expand and optimize their product to meet users\u2019 needs. However, they struggled with fragmented tools, slow feature adoption, and scattered product insights.<\/p>\n

To solve this, Awni Shamah, Staff Product Manager at<\/a> Amplemarket, reached for Userpilot’s product growth platform<\/a>. With our help, his team improved in-app engagement, centralized product insights, and increased feature adoption. And on top of that, we<\/span>\u00a0helped them get more departments on board to foster a truly user-centric mindset across the whole company<\/span>.<\/p>\n

Let\u2019s see how they achieved it!<\/p>\n

Challenge: How to dig out product insights and boost customer engagement in a complex app<\/strong><\/h2>\n

Amplemarket’s product team faces a challenge known to many feature-rich SaaS companies: making a complex platform for a demanding audience easy to use. And since sales is a particularly competitive market, they need to be quick with shipping new features, optimizing existing ones, and helping users adapt to changes without friction.<\/p>\n

Before finding Userpilot, Awni\u2019s team faced three major challenges that stopped them from hitting their pace and quality goals:<\/p>\n

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  1. Tool fragmentation:<\/strong> Originally, Amplemarket used Bento for in-app engagement and PostHog for session replays<\/a>. However, the stack wasn\u2019t up to the product team\u2019s standards. Bento didn\u2019t allow them to set up clear permissions, and its UI patterns<\/a> weren’t diverse enough to effectively guide users. At the same time, PostHog was challenging to install and incorporate into the team\u2019s workflows. The team wasn’t getting a bird\u2019s-eye view of the customer behavior, which forced them to occasionally rely on guesswork.<\/li>\n
  2. Unscalable processes:<\/strong> The team had an event tracking tool<\/a> developed in-house. Its main problem? Tagging each new event required the help of the engineering team and took one to two weeks of development. This made quick iterations impossible.<\/li>\n
  3. Slow feedback loop:<\/strong> With limited channels for collecting customer feedback<\/a>, Amplemarket\u2019s feedback loop<\/a> was slow. It was challenging to develop the right features and spot friction in the product adoption<\/a> process.<\/li>\n<\/ol>\n

    \u201cWhen a team member wanted to understand how a page was used, it took at least two weeks for the engineering team to deliver an event tracking solution<\/a>. It was not scalable.\u201d \u2014 Awni Shamah, Staff Product Manager at Amplemarket<\/p><\/blockquote>\n

    Frustrated with the blind spots in their current processes, Amplemarket started looking for a no-code, all-in-one product platform. Their main goals were: consolidating product data, effectively communicating with users in-app, and improving cross-team collaboration.<\/p>\n

    Solution: Finding an all-in-one product growth platform<\/strong><\/h2>\n

    The stakeholders agreed they needed a centralized platform for in-app engagement and analytics. Awni and the team evaluated multiple solutions, finally narrowing their options down to Userpilot.<\/p>\n

    From our perspective,<\/span> these are the main factors that put Userpilot ahead of the competition<\/span>:<\/p>\n