{"id":281115,"date":"2025-07-17T17:29:12","date_gmt":"2025-07-17T17:29:12","guid":{"rendered":"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/"},"modified":"2026-04-08T20:59:47","modified_gmt":"2026-04-08T20:59:47","slug":"lifecycle-email-marketing-examples","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/","title":{"rendered":"12 Lifecycle Email Marketing Examples for Successful PLG"},"content":{"rendered":"<p data-block-id=\"ekl14\"><a href=\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing\/\">Lifecycle email marketing<\/a> is about responding to customers\u2019 needs and problems across every stage of the customer journey. In <a href=\"https:\/\/userpilot.com\/role\/product-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">product marketing<\/a>, it also needs to be tied to the users\u2019 product experience, nudging them towards in-app actions.<\/p>\n<p data-block-id=\"5ceaq\">However, most lifecycle email marketing examples you can find online don\u2019t fit the specific stages and exact goals of <a href=\"https:\/\/userpilot.com\/blog\/product-led-growth\/\">product-led growth<\/a>. So in this article, I\u2019ll share some email inspiration tailored for product marketers.<\/p>\n<p data-block-id=\"foiuu\">I\u2019ll show you 12 examples tied to a PLG user journey model and share best practices to follow in your next campaign.<\/p>\n<h2 id=\"d4e1m\" data-block-id=\"d4e1m\"><strong>What are the stages of the customer lifecycle?<\/strong><\/h2>\n<p data-block-id=\"c68v4\">First, let\u2019s recap what <a href=\"https:\/\/userpilot.com\/blog\/customer-lifecycle-marketing-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">lifecycle marketing<\/a> looks like in a product-led marketing model.<\/p>\n<p data-block-id=\"a1cmv\">In PLG, the product itself is the growth engine. Every touchpoint across the <a href=\"https:\/\/userpilot.com\/blog\/user-journey-map\/\" target=\"_blank\" rel=\"noopener noreferrer\">user journey<\/a> needs to sync with the user\u2019s current stage and create an outcome that will move them to the next milestone.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/lifecycle-stages_39f72033f06f1795505640d41c93ce77_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/lifecycle-stages_39f72033f06f1795505640d41c93ce77_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/lifecycle-stages_39f72033f06f1795505640d41c93ce77_800.png\" alt=\"lifecycle stages of the customer journey\" \/><\/picture><figcaption>Lifecycle stages of the customer journey in PLG.<\/figcaption><\/figure>\n<p data-block-id=\"4p2pg\">Here\u2019s how we break down the users moving through lifecycle marketing stages:<\/p>\n<ul>\n<li><strong>Explorers:<\/strong> These are trial users who are still comparing solutions and haven\u2019t experienced any value. Our first objective is to spark curiosity and guide them to a quick <a href=\"https:\/\/userpilot.com\/blog\/aha-moment\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u201cAha!\u201d moment<\/a> that shows the value of your product.<\/li>\n<li><strong>Beginners:<\/strong> Recently activated customers who have completed the core workflow once. At this stage, we focus on introducing relevant features that can improve their <a href=\"https:\/\/userpilot.com\/blog\/product-experience\/\">product experience and<\/a> turn them into habitual users.<\/li>\n<li><strong>Regulars:<\/strong> Users who rely on the product regularly yet haven\u2019t tapped its full potential. The goal is to <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">expand feature adoption<\/a> and upsell higher-tier plans in a way that feels valuable instead of pushy.<\/li>\n<li><strong>Champions:<\/strong> Power users who have many success stories with your product. They\u2019re the perfect candidates to become <a href=\"https:\/\/userpilot.com\/blog\/customer-advocacy-strategy\/\" target=\"_blank\" rel=\"noopener noreferrer\">product advocates<\/a>, so the goal here is to nurture the relationship, collect testimonials, and encourage them to recommend your product to their network.<\/li>\n<\/ul>\n<p data-block-id=\"32did\">Every lifecycle email should target a particular stage and take the user closer to their next step by appearing in the inbox at exactly the right time. So, to help you plan a cohesive email strategy, I\u2019ll show 12 real email examples for each stage of the user lifecycle.<\/p>\n<div id=\"lifecycle-quiz-container\">\n<p><!-- Progress Bar --><\/p>\n<div class=\"progress-bar-wrapper\"><\/div>\n<\/div>\n<h2 id=\"7i40h\" data-block-id=\"7i40h\"><strong>12 Lifecycle email marketing examples for the entire customer journey<\/strong><\/h2>\n<p data-block-id=\"7bks2\">I\u2019ve hand-picked three standout examples for each stage of the PLG lifecycle. Let&#8217;s take a look at what they consist of and when it&#8217;s best to send them for the best effect.<\/p>\n<h3 id=\"6l4bg\" data-block-id=\"6l4bg\"><strong>Email examples for explorers<\/strong><\/h3>\n<p data-block-id=\"2083g\">When someone signs up for the first time, they\u2019re still collecting evidence that your product will fulfill its promise.<\/p>\n<p data-block-id=\"743h8\">The best emails for this stage are designed to remove uncertainty. They reiterate the <a href=\"https:\/\/userpilot.com\/blog\/value-based-growth\/\" target=\"_blank\" rel=\"noopener noreferrer\">value proposition<\/a>, point to a single next action with minimal friction, and drive users to their first Aha moment.<\/p>\n<p data-block-id=\"e6e07\">However, introducing too many features or triggering upsells early can easily derail your users and doom the relationship.<\/p>\n<p data-block-id=\"9n4kd\">These are the emails we send at this stage:<\/p>\n<h4 id=\"a0fvg\" data-block-id=\"a0fvg\"><strong>1. First onboarding email<\/strong><\/h4>\n<p data-block-id=\"cqo53\"><a href=\"https:\/\/userpilot.com\/blog\/onboarding-emails\/\" target=\"_blank\" rel=\"noopener noreferrer\">A first-touch onboarding email<\/a> triggers the moment a user creates an account or logs in for the first time. Its job is to welcome the new customers, confirm they made the right choice, and get them straight back into the product before the enthusiasm wears off.<\/p>\n<p data-block-id=\"djfrb\">For instance, here\u2019s how Slack welcomes new users:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/on-slack-new-account-details_e11fa9d93e7ec2767e5e9a2c004766fd_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/on-slack-new-account-details_e11fa9d93e7ec2767e5e9a2c004766fd_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/on-slack-new-account-details_e11fa9d93e7ec2767e5e9a2c004766fd_800.png\" alt=\"slack welcome email\" \/><\/picture><figcaption>Welcome email from Slack (<a href=\"https:\/\/reallygoodemails.com\/emails\/on-slack-new-account-details\" target=\"_blank\" rel=\"nofollow noopener\">source<\/a>).<\/figcaption><\/figure>\n<p data-block-id=\"bktev\">This is what the Slack email does well:<\/p>\n<ul>\n<li><strong>Helpful greeting:<\/strong> The headline \u201cWelcome to Slack,\u201d combined with the workspace details, is more than a generic welcome. It informs users that the setup is complete and they can start using the platform.<\/li>\n<li><strong>Straightforward CTA:<\/strong> The \u201cOpen Slack\u201d button gives the reader a clear next step, eliminating friction.<\/li>\n<li><strong>Mini tutorial:<\/strong> It includes three short tips for getting started, which help the user picture simple early wins with the product.<\/li>\n<li><strong>Visual continuity:<\/strong> Typography, whitespace, and the button style mirror Slack\u2019s UI. This makes the email feel like an extension of the product rather than a separate marketing asset.<\/li>\n<\/ul>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Pro tip:<\/strong> <a href=\"https:\/\/userpilot.com\/blog\/welcome-survey\/\" target=\"_blank\" rel=\"noopener noreferrer\">Use welcome surveys<\/a> to segment new sign-ups based on their <a href=\"https:\/\/userpilot.com\/blog\/jobs-to-be-done-template\/\" target=\"_blank\" rel=\"noopener noreferrer\">job-to-be-done (JTBDs)<\/a>. In <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a>, for example, I trigger targeted versions of this email so a marketer sees marketing-related tips while an engineering manager gets data-governance resources.<\/div>\n<h4 id=\"60naf\" data-block-id=\"60naf\"><strong>2. The check-in onboarding email<\/strong><\/h4>\n<p data-block-id=\"8l9rf\">A check-in onboarding email lands a few days after signup. Its mission is to acknowledge what the user has done so far, celebrate their progress, and highlight the next concrete action that will <a href=\"https:\/\/userpilot.com\/blog\/user-activation-for-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">push them closer to activation<\/a>.<\/p>\n<p data-block-id=\"2jbuv\">Here\u2019s an example from Notion:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/week-1-in-notion_7d9be2a81d5fb6f5a5f678fb5551bd19_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/week-1-in-notion_7d9be2a81d5fb6f5a5f678fb5551bd19_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/week-1-in-notion_7d9be2a81d5fb6f5a5f678fb5551bd19_800.png\" alt=\"Notion onboarding email\" \/><\/picture><figcaption>Check-in onboarding email from Notion (<a href=\"https:\/\/reallygoodemails.com\/emails\/week-1-in-notion\" target=\"_blank\" rel=\"nofollow noopener\">source<\/a>).<\/figcaption><\/figure>\n<p data-block-id=\"b57lq\">Let\u2019s see why this Notion email is effective:<\/p>\n<ul>\n<li><strong>Progress at a glance:<\/strong> A mini checklist recaps completed milestones. Each ticked box feels rewarding, while unticked items gently nudge the user to keep exploring.<\/li>\n<li><strong>Single next step:<\/strong> The \u201cPick a template\u201d button is frictionless and focuses on the most logical action for a first-week user.<\/li>\n<li><strong>Relevant personalization:<\/strong> The workspace-specific checklist shows that the email reflects real <a href=\"https:\/\/userpilot.com\/blog\/product-usage-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">usage data<\/a>, and it\u2019s not a generic blast.\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Pro tip:<\/strong> <a href=\"https:\/\/userpilot.com\/blog\/contextual-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">Personalize this email<\/a> based on what the user has already accomplished instead of a static time delay. With Userpilot, for instance, I trigger this email only when a user has logged in once but hasn\u2019t completed a key action within five days. That way, the email feels timely and relevant rather than automated.<\/div>\n<h4 id=\"1fc03\" data-block-id=\"1fc03\"><strong>3. The re-engagement \u201cnudge\u201d email<\/strong><\/h4>\n<p data-block-id=\"fad35\">A <a href=\"https:\/\/userpilot.com\/blog\/reengage-inactive-users-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">re-engagement<\/a> email triggers when someone has become inactive after logging in once or twice. Its purpose is to encourage lapsed customers to get back with a low-friction invitation.<\/p>\n<p data-block-id=\"60h0f\">Here\u2019s a great re-engagement email example from Asana:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-email-example-how-to-reengage-inactive-customers_f5a369c392b426e2bd88142941614399_800.webp 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-email-example-how-to-reengage-inactive-customers_f5a369c392b426e2bd88142941614399_800.webp 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/asana-email-example-how-to-reengage-inactive-customers_f5a369c392b426e2bd88142941614399_800.webp\" alt=\"re-engagement email Asana\" \/><\/picture><figcaption>Re-engagement email from Asana (<a href=\"https:\/\/reallygoodemails.com\/emails\/since-youve-been-gone\" target=\"_blank\" rel=\"nofollow noopener\">source<\/a>).<\/figcaption><\/figure>\n<p data-block-id=\"baf66\">Here\u2019s what Asana does well:<\/p>\n<ul>\n<li><strong>Personalized nudge:<\/strong> Opening with \u201cWe haven\u2019t seen you in a while\u201d signals the email is triggered by real behavior.<\/li>\n<li><strong>Fresh value proposition:<\/strong> The \u201c2x faster than before\u201d promise introduces positive changes to the product experience.<\/li>\n<li><strong>Strong visual focus:<\/strong> The email design is scannable, engaging, and easy to read. This is ideal for <a href=\"https:\/\/userpilot.com\/blog\/disengaged-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">disengaged users<\/a> who aren\u2019t likely to spare you a lot of attention.<\/li>\n<li><strong>Single, action-oriented CTA:<\/strong> The \u201cTry It Now\u201d button provides one clear action to take. It avoids any secondary links that could dilute attention.\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Pro tip:<\/strong> This type of email benefits more with deeper personalization. For instance, I trigger a re-engagement email with Userpilot when a user\u2019s last activity exceeds 14 days and they haven\u2019t completed a key event (e.g., \u201ccreate first flow\u201d). In it, we mention that we noticed they started creating a flow but never published it, then we encourage them to go back and complete their activation task.<\/div>\n<h3 id=\"jjjc\" data-block-id=\"jjjc\"><strong>Email examples for beginners<\/strong><\/h3>\n<p data-block-id=\"dm380\">Once users have completed the core action for the first time (e.g., created a board, uploaded a file, scheduled a call, etc.), they become beginners.<\/p>\n<p data-block-id=\"edfso\">At this point, they\u2019ve experienced some of the product\u2019s value but aren\u2019t using it habitually. The emails here aim to encourage users to discover the full potential of the product, explore relevant secondary features, and convert to a paid plan if applicable.<\/p>\n<h4 id=\"5qlo2\" data-block-id=\"5qlo2\"><strong>4. The secondary onboarding email<\/strong><\/h4>\n<p data-block-id=\"amsb\">A <a href=\"https:\/\/userpilot.com\/blog\/secondary-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">secondary onboarding<\/a> email comes after the user completes the basic onboarding and is ready for the introduction of more advanced use cases.<\/p>\n<p data-block-id=\"19apa\">Take a look at this example from Miro:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/if-you-could-use-miro-for-just-one-thing-1_6165ca8b5e5a1d3e02ee2d1f2b96078e_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/if-you-could-use-miro-for-just-one-thing-1_6165ca8b5e5a1d3e02ee2d1f2b96078e_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/if-you-could-use-miro-for-just-one-thing-1_6165ca8b5e5a1d3e02ee2d1f2b96078e_800.png\" alt=\"miro secondary onboarding email\" \/><\/picture><figcaption>Secondary onboarding email from Miro (<a href=\"https:\/\/reallygoodemails.com\/emails\/if-you-could-use-miro-for-just-one-thing\" target=\"_blank\" rel=\"nofollow noopener\">source<\/a>).<\/figcaption><\/figure>\n<p data-block-id=\"7n252\">Here\u2019s what Miro\u2019s email does well:<\/p>\n<ul>\n<li><strong>Narrative-led content:<\/strong> The sender (Andy from Miro) tells a short, personal story about his experience brainstorming with distributed teams and shares the template he uses.<\/li>\n<li><strong>Focused CTA:<\/strong> The \u201cExplore the Brainwriting template\u201d button draws attention to the next action.<\/li>\n<li><strong>JTBD personalization:<\/strong> This email is aimed at <a href=\"https:\/\/userpilot.com\/blog\/lead-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing leads<\/a> who are active Miro users, targeting their role-specific needs and pain points.<\/li>\n<li><strong>Brief education:<\/strong> It briefly lists the benefits of Miro and shares a three-minute video so readers can learn how to use the template before trying it out.\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Pro tip:<\/strong> The key to introducing secondary features is to include a highly targeted resource (videos, webinars, or guides) based on the user\u2019s JTBDs.<\/div>\n<h4 id=\"68mrl\" data-block-id=\"68mrl\"><strong>5. The usage review email<\/strong><\/h4>\n<p data-block-id=\"24ndv\">A usage review email shows how the user has been interacting with the product for a period of time. Its goal is to provide data on the user\u2019s performance, motivate them to keep up their habit, and show how they can do even better with your product.<\/p>\n<p data-block-id=\"6rtso\">Grammarly\u2019s writing reports are a prime example:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/you-used-numerous-new-words-last-week_f36fa33034a86a91d5149308654b1951_800-scaled.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/you-used-numerous-new-words-last-week_f36fa33034a86a91d5149308654b1951_800-scaled.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/you-used-numerous-new-words-last-week_f36fa33034a86a91d5149308654b1951_800-scaled.png\" alt=\"grammarly usage review email\" \/><\/picture><figcaption>Usage review email from Grammarly (<a href=\"http:\/\/ https:\/\/reallygoodemails.com\/emails\/you-used-numerous-new-words-last-week\" target=\"_blank\" rel=\"nofollow noopener\">source<\/a>).<\/figcaption><\/figure>\n<p data-block-id=\"aulvt\">Here\u2019s what Grammarly does well:<\/p>\n<ul>\n<li><strong>Built-in gamification:<\/strong> The writing-streak badge (\u201c165 weeks\u201d) and relative stats (\u201cYou were more productive than 88 % of users\u201d) <a href=\"https:\/\/userpilot.com\/blog\/engagement-loops\/\" target=\"_blank\" rel=\"noopener noreferrer\">create a reward loop<\/a> that keeps users motivated.<\/li>\n<li><strong>Proof of value:<\/strong> It includes words analyzed, unique words used, and tone breakdown. This shows the users how much they have improved with Grammarly.<\/li>\n<li><strong>Clear tips:<\/strong> The \u201cTop 3 mistakes\u201d list gives users clear opportunities for improvement, and it even includes \u201clearn more\u201d CTAs that direct users to <a href=\"https:\/\/userpilot.com\/blog\/customer-education\/\" target=\"_blank\" rel=\"noopener noreferrer\">educational content<\/a>.\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Pro tip:<\/strong> This type of email is flexible and relevant throughout most of the customer lifecycle. You can send it as an onboarding mid-check, for special occasions (e.g., like Spotify\u2019s Wrapped sent by the end of the year), or simply in regular intervals.<\/div>\n<h4 id=\"jb90\" data-block-id=\"jb90\"><strong>6. The \u201ctrial expires\u201d upsell email<\/strong><\/h4>\n<p data-block-id=\"1brlk\">A trial expiration email drops a few days <a href=\"https:\/\/userpilot.com\/blog\/saas-free-trial-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">before the free trial ends<\/a>. Its goal is to create a sense of urgency, remind the user of benefits they\u2019ll lose, and make upgrading friction-free.<\/p>\n<p data-block-id=\"46bri\">Airtable\u2019s upgrade email is a very good example:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/your-free-trial-expires-tomorrow_c236828a4e2bb789c728518994ebde75_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/your-free-trial-expires-tomorrow_c236828a4e2bb789c728518994ebde75_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/your-free-trial-expires-tomorrow_c236828a4e2bb789c728518994ebde75_800.png\" alt=\"Airtable expiration email\" \/><\/picture><figcaption>Airtable expiration email (<a href=\"https:\/\/reallygoodemails.com\/emails\/your-free-trial-expires-tomorrow\" target=\"_blank\" rel=\"nofollow noopener\">source<\/a>).<\/figcaption><\/figure>\n<p data-block-id=\"2440u\">Here\u2019s what Airtable\u2019s email does well:<\/p>\n<ul>\n<li><strong>Gentle urgency:<\/strong> The \u201cyour Airtable trial expires tomorrow\u201d sentence clarifies when the trial expires without being too aggressive.<\/li>\n<li><strong>One unmissable CTA:<\/strong> The \u201cUpgrade to Pro\u201d button stands out and appears above the feature list to emphasize its importance.<\/li>\n<li><strong>Benefit-driven bullets:<\/strong> It frames the <a href=\"https:\/\/userpilot.com\/blog\/freemium-to-premium\/\" target=\"_blank\" rel=\"noopener noreferrer\">premium features<\/a> (such as highlights extensions, advanced views, and extra integrations) as clear benefits. At this point, the user has probably already found value in them, so they\u2019ll be more compelled to upgrade in order to keep them.\n<ul>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Pro tip:<\/strong> There are different ways to personalize this type of email, besides JTBDs. For instance, I personalize reminders based on engagement. Highly active trial users get a benefits-focused message, while low-engagement users receive an offer of a help call.<\/div>\n<h3 id=\"1ruu\" data-block-id=\"1ruu\"><strong>Email examples for regulars<\/strong><\/h3>\n<p data-block-id=\"89ioh\">Regulars are users who already use your product for a core job but might ignore some valuable features on higher-tier plans.<\/p>\n<p data-block-id=\"8a5hu\">Emails at this stage should encourage users to uncover the full potential of your product, build relationships through valuable content, and <a href=\"https:\/\/userpilot.com\/blog\/account-expansion-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">generate account expansion<\/a>.<\/p>\n<p data-block-id=\"cs3tr\">However, they must also avoid feature dumping. So, make sure users are nudged towards the features and paths that are most relevant to their use case.<\/p>\n<h4 id=\"4d7t0\" data-block-id=\"4d7t0\"><strong>7. The new feature announcement email<\/strong><\/h4>\n<p data-block-id=\"cals8\">A feature announcement email, as the name suggests, informs users about new releases. The email\u2019s goal is to <a href=\"https:\/\/userpilot.com\/blog\/new-product-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">encourage new feature adoption<\/a> and inform about your product\u2019s constant development.<\/p>\n<p data-block-id=\"992gq\">For example, here\u2019s a feature announcement from Atlassian:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/you-now-have-access-to-confluence-whiteboards_2124c784f80306a393bb56f8f074cf2e_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/you-now-have-access-to-confluence-whiteboards_2124c784f80306a393bb56f8f074cf2e_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/you-now-have-access-to-confluence-whiteboards_2124c784f80306a393bb56f8f074cf2e_800.png\" alt=\"Atlassian feature announcement email\" \/><\/picture><figcaption>Feature announcement email from Atlassian (<a href=\"https:\/\/reallygoodemails.com\/emails\/you-now-have-access-to-confluence-whiteboards\" target=\"_blank\" rel=\"nofollow noopener\">source<\/a>).<\/figcaption><\/figure>\n<p data-block-id=\"ode2\">This is what Atlassian does well:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Benefit-first headline:<\/strong> The headline not only <a href=\"https:\/\/userpilot.com\/blog\/new-feature-onboarding\/\" target=\"_blank\" rel=\"noopener noreferrer\">introduces the new feature<\/a>, but also shows its use cases (\u201cbrainstorm and collaborate\u201d).<\/li>\n<li><strong>CTAs to learn and to try:<\/strong> A top \u201cWatch demo\u201d button links to a video that teaches how to use the feature. Meanwhile, the \u201cTry Confluence whiteboards\u201d button leads users straight to the new canvas.<\/li>\n<li><strong>Compelling benefit list:<\/strong> The users can see the core benefits and product information, which lets them anticipate the exact value.<\/li>\n<li><strong>Free value for the user:<\/strong> The copy notes that whiteboards are <em>already<\/em> included in the reader\u2019s plan, which removes cost objections.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Pro tip:<\/strong> This is another type of email that works well across the whole lifecycle. For instance, if you have a segment of users who dropped off because of a missing feature, you can send a <a href=\"https:\/\/userpilot.com\/blog\/new-feature-announcement-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">personalized feature announcement<\/a> to reactivate them.<\/div>\n<h4 id=\"8fdtg\" data-block-id=\"8fdtg\"><strong>8. The nurturing community-building email<\/strong><\/h4>\n<p data-block-id=\"f5vp1\">A community-building email seeks to <a href=\"https:\/\/userpilot.com\/blog\/customer-relationship-management-examples\/\" target=\"_blank\" rel=\"noopener noreferrer\">improve customer relationships<\/a> through experiences outside of the product: think of Slack communities, local events, webinars, or social media activities. It also gives the recipient an opportunity to connect with other users and learn their success stories.<\/p>\n<p data-block-id=\"bghmf\">Let\u2019s take a look at this email from Typeform:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/headed-to-inbound-save-this-email_b81a84c87bafee5d17623d746ebadef9_800-scaled.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/headed-to-inbound-save-this-email_b81a84c87bafee5d17623d746ebadef9_800-scaled.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/headed-to-inbound-save-this-email_b81a84c87bafee5d17623d746ebadef9_800-scaled.png\" alt=\"typeform community building email\" \/><\/picture><figcaption>Community building email from Typeform (<a href=\"https:\/\/reallygoodemails.com\/emails\/headed-to-inbound-save-this-email\" target=\"_blank\" rel=\"nofollow noopener\">source<\/a>).<\/figcaption><\/figure>\n<p data-block-id=\"2bmro\">Here\u2019s what it did well:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Real-life event invitation:<\/strong> The email encourages the user to meet the Typeform crew in real life during the conference. Taking the company relationship from virtual to face-to-face is great for strengthening bonds.<\/li>\n<li><strong>Social CTA:<\/strong> A \u201cFollow us on LinkedIn\u201d button uses the conference buzz to bring more followers to the company\u2019s page.<\/li>\n<li><strong>Extra activities:<\/strong> The email also promotes a masterclass and a quiz, which maximizes the recipient\u2019s engagement.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Pro tip:<\/strong> Although <a href=\"https:\/\/userpilot.com\/blog\/how-to-build-a-successful-community-for-your-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">community events<\/a> are inclusive, this type of email should still be personalized. In Typeform\u2019s case, the conference is related to marketing and sales, so their email must target marketers and salespeople.<\/div>\n<h4 id=\"6tcgq\" data-block-id=\"6tcgq\"><strong>9. The renewal\/upsell email<\/strong><\/h4>\n<p data-block-id=\"7c7rv\">A <a href=\"https:\/\/userpilot.com\/blog\/saas-renewals\/\" target=\"_blank\" rel=\"noopener noreferrer\">renewal<\/a> email shows up when a paying customer\u2019s subscription is about to renew, and you want to remind them of it as well as nudge them toward a higher-value offer. The goal is to incentivize repeat purchases.<\/p>\n<p data-block-id=\"dboep\">For instance, let\u2019s analyze this email from Bannersnack:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/save-money-focus-on-productivity_ff6d97827408a662efc57c22af4704e4_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/save-money-focus-on-productivity_ff6d97827408a662efc57c22af4704e4_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/save-money-focus-on-productivity_ff6d97827408a662efc57c22af4704e4_800.png\" alt=\"renewal email from Bannersnack\" \/><\/picture><figcaption>Upsell email from Bannersnack (<a href=\"https:\/\/reallygoodemails.com\/emails\/save-money-focus-on-productivity\" target=\"_blank\" rel=\"nofollow noopener\">source<\/a>).<\/figcaption><\/figure>\n<p data-block-id=\"7q6an\">Let\u2019s see why Bannersnack\u2019s email does this well:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Focuses on savings and benefits:<\/strong> The \u201cYearly plan is nearly 45% cheaper\u201d clearly shows the value of the recommended plan in comparison to the current one. Also, the copy positions yearly billing with non-financial benefits such as \u201cno more missed payments, no more worries.\u201d<\/li>\n<li><strong>One clear CTA:<\/strong> The \u201cGo PRO Yearly &amp; Save 45%\u201d button dominates the layout and is impossible to miss.<\/li>\n<li><strong>Side-by-side price comparison:<\/strong> Comparing $32\/month vs. $18\/month makes the value of the upsell tangible and clear.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Pro tip:<\/strong> Although every paying user should receive a <a href=\"https:\/\/userpilot.com\/blog\/saas-renewals\/\" target=\"_blank\" rel=\"noopener noreferrer\">renewal<\/a> email, the upsell should target engaged users who are already finding success with your product. Otherwise, it will come off as forced and damage the customer relationship.<\/div>\n<h3 id=\"3t5qg\" data-block-id=\"3t5qg\"><strong>Email examples for champions<\/strong><\/h3>\n<p data-block-id=\"150g1\">Champions are satisfied customers who use your product to its full potential and find repeated success with it.<\/p>\n<p data-block-id=\"2p8bv\">At this stage, emails should <a href=\"https:\/\/userpilot.com\/blog\/how-to-build-customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">develop loyalty<\/a>, encourage more account expansion, and incentivize champions to promote your product via referral codes, reviews, or testimonials.<\/p>\n<p data-block-id=\"cqpa9\">However, these emails must steer clear of being overly transactional. Don\u2019t ask for too much, and always give back.<\/p>\n<h4 id=\"9si2c\" data-block-id=\"9si2c\"><strong>10. The NPS email<\/strong><\/h4>\n<p data-block-id=\"9rapd\">An <a href=\"https:\/\/userpilot.com\/blog\/nps-program\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS<\/a> email focuses on asking this question: <em>\u201cHow likely are you to recommend us to a friend or colleague?\u201d<\/em><\/p>\n<p data-block-id=\"bofl3\">Its job is to identify promoters (9\u201310 scores), <a href=\"https:\/\/userpilot.com\/blog\/nps-passives\/\" target=\"_blank\" rel=\"noopener noreferrer\">passives<\/a> (7-8), and <a href=\"https:\/\/userpilot.com\/blog\/nps-detractors-guide\/\" target=\"_blank\" rel=\"noopener noreferrer\">detractors<\/a> (0\u20136). This way, you can <a href=\"https:\/\/userpilot.com\/blog\/customer-satisfaction-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">measure customer satisfaction<\/a>, segment your loyal customers, and target campaigns to encourage more word-of-mouth.<\/p>\n<p data-block-id=\"88h69\">For example, here\u2019s an NPS email example from Brooklinen:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/wed-like-to-ask-you-a-question_ec2f208c399a96b6f464e693d39a71c4_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/wed-like-to-ask-you-a-question_ec2f208c399a96b6f464e693d39a71c4_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/wed-like-to-ask-you-a-question_ec2f208c399a96b6f464e693d39a71c4_800.png\" alt=\"brooklinen NPS email\" \/><\/picture><figcaption>NPS email from Brooklinen (<a href=\"https:\/\/reallygoodemails.com\/emails\/wed-like-to-ask-you-a-question\" target=\"_blank\" rel=\"nofollow noopener\">source<\/a>).<\/figcaption><\/figure>\n<p data-block-id=\"fqq3h\">Here\u2019s why Brooklinen\u2019s email works:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Inline 0-10 scale:<\/strong> The rating buttons are embedded in the email body, so the survey is a single click or tap away.<\/li>\n<li><strong>Clear heading:<\/strong> The greeting intro is short and with a lighter font. This makes the NPS question stand out more and prevents users from dismissing the email.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Pro tip:<\/strong> With Userpilot, we trigger an <a href=\"https:\/\/userpilot.com\/blog\/nps-follow-up-question\/\" target=\"_blank\" rel=\"noopener noreferrer\">NPS follow-up question<\/a> based on the answers. Promoters get an immediate follow-up asking for a G2 review or case study, while detractors receive a quick \u201cHow can we improve?\u201d <a href=\"https:\/\/userpilot.com\/blog\/how-to-analyze-open-ended-questions\/\" target=\"_blank\" rel=\"noopener noreferrer\">open question<\/a>.<\/div>\n<h4 id=\"3l772\" data-block-id=\"3l772\"><strong>11. The feedback email<\/strong><\/h4>\n<p data-block-id=\"f0lgc\">A feedback email is a lightweight survey request to collect new feature ideas, discover <a href=\"https:\/\/userpilot.com\/blog\/customer-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">UX friction points<\/a>, or gauge satisfaction levels.<\/p>\n<p data-block-id=\"12auv\">Let\u2019s look at Headspace\u2019s feedback email:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/a-quick-question-for-you_6675a40b18296047e874c36c15264569_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/a-quick-question-for-you_6675a40b18296047e874c36c15264569_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/a-quick-question-for-you_6675a40b18296047e874c36c15264569_800.png\" alt=\"Headspace feedback email\" \/><\/picture><figcaption>Feedback email from Headspace (<a href=\"https:\/\/reallygoodemails.com\/emails\/a-quick-question-for-you\" target=\"_blank\" rel=\"nofollow noopener\">source<\/a>).<\/figcaption><\/figure>\n<p data-block-id=\"j19n\">Here\u2019s what Headspace\u2019s email does well<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Lighthearted headline:<\/strong> \u201cYes, it\u2019s a survey. But not boring.\u201d reduces survey fatigue by acknowledging the clich\u00e9 and promising a better customer experience.<\/li>\n<li><strong>One-click CTA:<\/strong> The CTA button doesn\u2019t compete with other messages and stands out in the email.<\/li>\n<li><strong>Time expectations:<\/strong> The copy emphasizes the survey is \u201csuper-short\u201d and takes \u201cless than a minute,\u201d lowering the mental barrier to participation.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Pro tip:<\/strong> Feedback emails are also useful at other stages of the lifecycle (e.g., during onboarding, before cancellation, or after interacting with customer support). They help you get a wider view of <a href=\"https:\/\/userpilot.com\/blog\/customer-sentiment\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer sentiments<\/a> across the user journey and even <a href=\"https:\/\/userpilot.com\/blog\/reduce-churn-rate\/\" target=\"_blank\" rel=\"noopener noreferrer\">reduce churn<\/a>.<\/div>\n<h4 id=\"afl2n\" data-block-id=\"afl2n\"><strong>12. The referral email<\/strong><\/h4>\n<p data-block-id=\"ebqjh\">A referral email leverages the user\u2019s credibility to generate some word-of-mouth marketing. The goal is to drive <a href=\"https:\/\/userpilot.com\/blog\/customer-acquisition-strategies\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer acquisition<\/a> and, additionally, delight the referring champion with rewards.<\/p>\n<p data-block-id=\"ett63\">Let\u2019s look at this Dropbox email:<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-2025-06-25-at-160637_c3a071601cb1dfec1f896a1c777ba0d9_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-2025-06-25-at-160637_c3a071601cb1dfec1f896a1c777ba0d9_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-2025-06-25-at-160637_c3a071601cb1dfec1f896a1c777ba0d9_800.png\" alt=\"Dropbox referral email\" \/><\/picture><figcaption>Referral email from Dropbox.<\/figcaption><\/figure>\n<p data-block-id=\"1i2u\">This is why Dropbox\u2019s example works:<\/p>\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li style=\"list-style-type: none;\">\n<ul>\n<li><strong>Benefit-focused lead:<\/strong> The \u201cYou can now earn <strong>twice as much<\/strong> free space\u2026\u201d opens the email with an attention-grabbing statement.<\/li>\n<li><strong>Clear program explanation:<\/strong> It explains that both the inviter and invitee can get up to 16 GB for free, framing the offer as a win-win.<\/li>\n<li><strong>One action path:<\/strong> The hyperlink \u201cInvite your friends now!\u201d is the only CTA.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<div style=\"background-color: #e9e5fe; padding: 20px; color: black;\"><strong>\ud83d\udca1 Pro tip:<\/strong> Most users usually don\u2019t bother recommending products they feel neutral about, so limit yourself to sending a referral email to promoters.<\/div>\n<h2 id=\"8j5tt\" data-block-id=\"8j5tt\"><strong>Lifecycle marketing best practices for emails (and beyond)<\/strong><\/h2>\n<p data-block-id=\"cr5o7\">Now, I&#8217;ll show you a few best practices for lifecycle emails I follow in my campaigns, along with tips on how to implement them with the help of Userpilot.<\/p>\n<h3 id=\"7bqh7\" data-block-id=\"7bqh7\"><strong>Segment and personalize to reach the right users at the right time<\/strong><\/h3>\n<p data-block-id=\"ansbs\">PLG lifecycle campaigns must be highly personalized. But when product data and ownerships are scattered across siloed apps, it gets difficult to create accurate segments and then use them in your communication.<\/p>\n<p data-block-id=\"5baav\">With Userpilot, however, we can collect user attributes and in-app behavior data, <a href=\"https:\/\/userpilot.com\/blog\/customer-segmentation\/\" target=\"_blank\" rel=\"noopener noreferrer\">build customer segments<\/a>, and send emails from the same tool.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/set-up-email-trigger-in-userpilot_c04a13817dc4e20f525a99f99cde2053_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/set-up-email-trigger-in-userpilot_c04a13817dc4e20f525a99f99cde2053_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/set-up-email-trigger-in-userpilot_c04a13817dc4e20f525a99f99cde2053_800.png\" alt=\"userpilot segmentation\" \/><\/picture><figcaption>Segmenting users with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p data-block-id=\"6o4ra\">This way, we can<a href=\"https:\/\/userpilot.com\/blog\/contextual-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\"> create highly personalized email sequences<\/a> for product managers, marketers, UX researchers, and success managers based on their specific goals and JTBDs.<\/p>\n<h3 id=\"9pu5v\" data-block-id=\"9pu5v\"><strong>Use real-time customer data to design the perfect email flows<\/strong><\/h3>\n<p data-block-id=\"akh5a\">As I mentioned, some of your emails should trigger at a specific lifecycle stage or after specific actions. This means you need your lifecycle marketing campaigns to connect with <a href=\"https:\/\/userpilot.com\/blog\/analyze-customer-behavior\/\" target=\"_blank\" rel=\"noopener noreferrer\">in-app behaviors<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/event-based-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\">user events<\/a>.<\/p>\n<p data-block-id=\"fcvpu\">In Userpilot, we can tag events to track real-time customer data. And since we can do it no-code, changing your email flows in line with the UI is easy.<\/p>\n<p data-block-id=\"canuv\">We can also use events to trigger emails after the user performs a specific action. Monitoring <a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\" target=\"_blank\" rel=\"noopener noreferrer\">funnel reports<\/a> also helps to understand customer journeys and pick the most accurate timing for emails.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/funnel-analysis-userpilot_79acedde7f5d8bbc62c0a554cc5d20ee_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot_79acedde7f5d8bbc62c0a554cc5d20ee_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/funnel-analysis-userpilot_79acedde7f5d8bbc62c0a554cc5d20ee_800.png 1x, https:\/\/images.storychief.com\/account_6827\/funnel-analysis-userpilot_79acedde7f5d8bbc62c0a554cc5d20ee_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/funnel-analysis-userpilot_79acedde7f5d8bbc62c0a554cc5d20ee_800.png\" alt=\"userpilot funnel analysis\" \/><\/picture><figcaption>Creating <a href=\"https:\/\/userpilot.com\/blog\/funnel-analysis\/\">funnel analysis with<\/a> <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p data-block-id=\"45h25\">For instance, if I do a funnel analysis and discover that only 18% of users who tag a feature go on to create a flow, I can <a href=\"https:\/\/userpilot.com\/blog\/real-time-personalization\/\" target=\"_blank\" rel=\"noopener noreferrer\">send a personalized email<\/a> to encourage the \u201cstuck\u201d users to take action. Then, I can measure the performance of this email based on how many users performed the task.<\/p>\n<h3 id=\"67r40\" data-block-id=\"67r40\"><strong>Monitor email performance<\/strong><\/h3>\n<p data-block-id=\"bb60\">Testing, measuring, and improving campaigns is the bread and butter of any email marketer. But unlike promotional emails, measuring the impact of lifecycle emails isn\u2019t straightforward.<\/p>\n<p data-block-id=\"47f7e\">Many teams still analyze lifecycle emails by opens and clicks because they can\u2019t see what users do after they land in the product. This leads teams to lean on vanity metrics, and in the end, nobody learns which messages truly <a href=\"https:\/\/userpilot.com\/blog\/customer-activation\/\" target=\"_blank\" rel=\"noopener noreferrer\">drive activation<\/a> or revenue.<\/p>\n<p data-block-id=\"6hp6u\">However, since Userpilot unifies all product-related metrics under one roof, we can directly correlate email performance with <a href=\"https:\/\/userpilot.com\/blog\/feature-adoption\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature adoption<\/a>, onboarding success, and expansion revenue. For instance, we can:<\/p>\n<ul>\n<li>Filter by segment, company, or time range to isolate email performance for <em>Marketers on the Free plan<\/em> vs. <em>Engineers on Pro,<\/em> and see if the copy resonates differently.<\/li>\n<\/ul>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/email-analytics-in-userpilot_3764e513ba76830be1cbdcee561ec39c_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/email-analytics-in-userpilot_3764e513ba76830be1cbdcee561ec39c_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/email-analytics-in-userpilot_3764e513ba76830be1cbdcee561ec39c_800.png\" alt=\"userpilot email analytics\" \/><\/picture><figcaption>Analyzing email performance with <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<ul>\n<li>Compare emails with in-app activity to know whether the message caused real behavior changes.<\/li>\n<li>Follow the user\u2019s path after they click on an email and optimize campaigns based on <a href=\"https:\/\/userpilot.com\/blog\/customer-retention\/\">customer retention metrics<\/a>.<\/li>\n<\/ul>\n<p data-block-id=\"d5gok\">As a result, instead of celebrating a 38% open rate that hides a flat activation curve, we can optimize for metrics like new seats, expansions, and MRR.<\/p>\n<h3 id=\"99rc7\" data-block-id=\"99rc7\"><strong>Don\u2019t stop at email, go omnichannel<\/strong><\/h3>\n<p data-block-id=\"6t9pm\">Email alone can\u2019t carry a PLG journey. As we know, users bounce between inboxes, products, and phones dozens of times a day.<\/p>\n<p data-block-id=\"3tijt\">However, if the communication channels live in separate distribution tools, don&#8217;t share segments, or are owned by different teams, it leads to inconsistent communication. Worst-case scenario, users will receive messages that directly repeat or even contradict each other.<\/p>\n<p data-block-id=\"bl7k9\">With Userpilot, we can build emails, in-app <a href=\"https:\/\/userpilot.com\/blog\/onboarding-ux-patterns\/\" target=\"_blank\" rel=\"noopener noreferrer\">UI patterns<\/a> (<a href=\"https:\/\/userpilot.com\/blog\/tooltip-examples-saas\/\" target=\"_blank\" rel=\"noopener noreferrer\">tooltips<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/website-notification-banner\/\" target=\"_blank\" rel=\"noopener noreferrer\">banners<\/a>, <a href=\"https:\/\/userpilot.com\/blog\/user-onboarding-checklist-tips\/\" target=\"_blank\" rel=\"noopener noreferrer\">checklists<\/a>, etc.), and <a href=\"https:\/\/userpilot.com\/blog\/push-notification-best-practices\/\" target=\"_blank\" rel=\"noopener noreferrer\">mobile push notifications<\/a> on the same platform. And since they all share the same events, segments, and goals, we can <a href=\"https:\/\/userpilot.com\/blog\/omnichannel-customer-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">implement a consistent omnichannel strategy<\/a> that leads users through a cohesive journey.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-2025-07-09-at-180724_37bba7839f8a3e0a1bc5106b5e727f9d_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/screenshot-2025-07-09-at-180724_37bba7839f8a3e0a1bc5106b5e727f9d_1600.jpg 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-2025-07-09-at-180724_37bba7839f8a3e0a1bc5106b5e727f9d_800.jpg 1x, https:\/\/images.storychief.com\/account_6827\/screenshot-2025-07-09-at-180724_37bba7839f8a3e0a1bc5106b5e727f9d_1600.jpg 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/screenshot-2025-07-09-at-180724_37bba7839f8a3e0a1bc5106b5e727f9d_800.jpg\" alt=\"Userpilot omnichannel engagement platform\" \/><\/picture><figcaption><a href=\"https:\/\/userpilot.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a> omnichannel engagement platform.<\/figcaption><\/figure>\n<p data-block-id=\"a0orq\">For instance, we can trigger an email when a user completes 50% of the onboarding checklist, add a link in the email that sends the user to an interactive walkthrough in-app, and send a push notification if the user didn\u2019t interact with the walkthrough in 24 hours. Plus, it\u2019s possible to <a href=\"https:\/\/userpilot.com\/blog\/data-analytics-to-improve-customer-experience\/\" target=\"_blank\" rel=\"noopener noreferrer\">analyze the whole campaign<\/a> step-by-step and optimize it for activation rates.<\/p>\n<h2 id=\"9its5\" data-block-id=\"9its5\"><strong>Set up a customer lifecycle marketing strategy with Userpilot<\/strong><\/h2>\n<p data-block-id=\"6itas\">With these <a href=\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">lifecycle email marketing<\/a> examples, you can create your own playbook for your lifecycle marketing efforts.<\/p>\n<p data-block-id=\"3hmkb\">And if you need a workspace connecting segmentation, communication channels, and analytics in one platform, I recommend Userpilot. For emails, it features an intuitive builder, templates for all the email types we covered, and a fully no-code setup (including user segmentation or trigger-based conditioning).<\/p>\n<figure class=\"gallery regular\">\n<div class=\"strchf-gallery\">\n<div class=\"strchf-gallery-preloader\" style=\"background-color: #f8f8f8; line-height: 0; margin-top: 40px; padding: 30% 0; text-align: center; width: 100%;\">\n<div style=\"background: url(data:image\/gif; base64,r0lgodlhlaasapueaodg4kurq9pt0\/j4+jubm9xv1fly8ubm5qampqenp8rkyttu1mjiyli4uoxl5ezs7kysrle3t6cgokghoehh4cpdw9vb25qamr6+vsnjyc\/pz\/hx8b29vctexmlcwra2tuli4qqqquvr666urq+vr+tk5nra2pycnj+fn\/pz8waaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaaach\/c05fvfndqvbfmi4waweaaaah+qqeawd\/acwaaaaalaasaaadpji63p4wykmrvtjrzbv\/yciozgmeakqubou+cewcqqdaaueekccyuv3vv6lzzmikcslsop\/qqhrkrvqvweucach5baudaaaalakafaaoaaqaaauvodjncmceqgrokbpfkhc3wctkjx2gach5baudaaaalagaewaqaayaaauiiaach2iej0qqegoaxriujwqsxjet9xktmrxljykzserucaah+qqfawaaacwiabmaggagaaafkydwznkdngiqrg\/heuzqwauqviqiu3rtglextmxh1uq\/xizyo55giqxtgqiaifkebqmaaaascaataboabgaabsqgqaeiaz5owpojansdoc5qrdoq1diajqe63er0qsh4lsfpfqiaifkebqmaaaascaauaboabaaabrogii6kseeqvzbvwkii7baf+8a2vtvjmfkaeaah+qqfawaaacwiabmaggagaaafkcagjuroggvaomlfeju6krjovc+ank1t4wrdibdqvwi+h0lbup18gbaaifkebqmaaaascaatabsabgaabtpgmfiwaj7hca6nrlzsal1qpdzp+l4luhoq1qnm+fvmh1\/qrzamxddwjfcl4uwk222pdqeaifkebqmaaaascaatabsabgaabtmgadypajpplpvnk36v+xaiwz7bsmz32con4e+0ww1nwiaragpkaacbtlcrkvxwhakhdqeaifkebqmaaaascaatabsabgaabjpaagawebqniayddgwafzojxsleujmcw0airbsdycnginl2v2hwgddwjbif6re6x2aoqmk4cil6\/0rbach5baudaaaalakaewaaaayaaauticcojecjz1lsuzssr6kucljeil4yjf8mioro1yv+giyxkhyt0ril1yrbakpcach5baudaaaalakaewabaayaaau3iccojhbk2vgohieamuawb2etaunzhqdzmpxirlcudeqyueg0kpc3vmxgqt1ypf1xttopsmdzcaah+qqfawaaacwjabmagwagaaagmccbceguwixf4uewxcafegba8gxjq4odlfm0skvi5rew3ca933bzzhrwr+\/p86xouomaifkebqmaaaascqatabsabgaabjtagxbifipexeehkzkkkxecizi8skvocoqpuhkqrivxmdbyvech+ep+dqptktpnplqxcmcqach5baudaaealaoaewaaaayaaaqommhjwxh1arkzlqhszb2nkn6qsajmtwe6bon73hkyjfuz+clbjzoiaaah+qqfawaaacwkabmaggagaaafiyagjmrpuijqkgfhhsdlqsym2quc43jujy0mreqdfh8rfsoeach5baudaaaalaoaewaaaayaaamdclrcfgo6zkoxjx2dz1hfrhvogiroul3ziqwobcuaifkebqmaaaasfaatabaabgaabixagxbifb4ow8ejobwbakpb47kshp7ukabkvgkrsqbqcruzj8igach5baudaaaalaoaewaaaayaaaygwifwscwaj8iksamadjrcegnzbbqgumr1ck0ynd2wmagaifkebqmaaaasfqataa8abgaabbhwyemrpquhnri7qwiaspddiglowcktvgqaifkebqmaaaasfqauaa4abaaabhhaghbilhe4jqqfsmqimurm0amgsovgabaaifkebqmaaaasfqauaa4abaaabrqgii6kurrgsplfdahgoravxj5gcaah+qqfawaaacwkabqagqaeaaaee3disasd7919hyfgyindr46jfgeaifkebqmaaaascgauabkabaaabbfwyemrpc7dxvsbgsco3mhoeqah+qqfawaaacwkabuagaacaaagd8cccuasgo9hordjzgokqqah+qqfawaaacwkabuagaacaaafdibwawrpnidfvspqomoiach5baudaaaalakafqazaaiaaaysqmnpaigaj0ikwqbaozjq6diiach5baudaaaalakafaazaaqaaauw4gbzq2meacpef6lu8ftarcvfoo2\/iqah+qqfawaaacwjabqadgaeaaaggcbup5mcgi9id4hgqsipbyxteyqkpuxqmqgaifkebqmaawascqauaa4abaaaag9eaqploc6webdgmq26raaaow==); display: block; height: 44px; margin: 0 auto -44px; position: relative; top: -22px; width: 44px;\"><\/div>\n<\/div>\n<div class=\"strchf-gallery-images\" style=\"display: none;\">\n<div style=\"max-width: 100%; padding: 0; margin: 0;\"><picture style=\"max-width: 100%; padding: 0; margin: 0;\"><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-email-editing-text-block_15fade19d126abf66385762903dfc927_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-email-editing-text-block_15fade19d126abf66385762903dfc927_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"max-width: 100%; padding: 0; margin: 0 auto 0 auto;\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/userpilot-email-editing-text-block_15fade19d126abf66385762903dfc927_800.png\" \/><\/picture><\/div>\n<div style=\"max-width: 100%; padding: 0; margin: 0;\"><picture style=\"max-width: 100%; padding: 0; margin: 0;\"><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/trial-expires-email-1_15fade19d126abf66385762903dfc927_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/trial-expires-email-1_15fade19d126abf66385762903dfc927_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" style=\"max-width: 100%; padding: 0; margin: 0 auto 0 auto;\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/09\/trial-expires-email-1_15fade19d126abf66385762903dfc927_800.png\" \/><\/picture><\/div>\n<\/div>\n<div class=\"strchf-gallery-controls\" style=\"display: none;\">\n<div class=\"strchf-gallery-control-prev\" role=\"button\">\u2039<\/div>\n<div class=\"strchf-gallery-control-next\" role=\"button\">\u203a<\/div>\n<\/div>\n<div class=\"strchf-gallery-nav\" style=\"display: none;\">\n<div role=\"button\"><\/div>\n<div role=\"button\"><\/div>\n<\/div>\n<\/div><figcaption><a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>\u2019s email builder and template<\/figcaption><\/figure>\n<p data-block-id=\"a4jji\">You can also easily monitor your performance and goals with an analytics dashboard.<\/p>\n<p data-block-id=\"6gloe\">Want to see how you can set up your omnichannel lifecycle strategy without coding? <a href=\"https:\/\/userpilot.com\/userpilot-demo\" target=\"_blank\" rel=\"noopener noreferrer\">Book a Userpilot demo<\/a> to start creating your first campaigns.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I\u2019ve collected 12 lifecycle email marketing examples from successful PLG companies. Let&#8217;s explore them stage-by-stage and analyze what they do right.<\/p>\n","protected":false},"author":64,"featured_media":281116,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7194],"tags":[1682,6380,301,440,52,143],"class_list":["post-281115","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifecycle-marketing","tag-customer-lifecycle","tag-email-examples","tag-email-marketing","tag-plg","tag-product-experience","tag-product-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>12 Lifecycle Email Marketing Examples for Successful PLG<\/title>\n<meta name=\"description\" content=\"I\u2019ve collected 12 lifecycle email marketing examples from successful PLG companies. Explore them stage-by-stage &amp; analyze what they do right.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"12 Lifecycle Email Marketing Examples for Successful PLG\" \/>\n<meta property=\"og:description\" content=\"I\u2019ve collected 12 lifecycle email marketing examples from successful PLG companies. Explore them stage-by-stage &amp; analyze what they do right.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/\" \/>\n<meta property=\"og:site_name\" content=\"Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog\" \/>\n<meta property=\"article:published_time\" content=\"2025-07-17T17:29:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-08T20:59:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/07\/screenshot-2025-07-10-at-120719_213c68e7714167adf74be60dbbaa7da6_2000.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1239\" \/>\n\t<meta property=\"og:image:height\" content=\"809\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Nat\u00e1lia Kimli\u010dkov\u00e1\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Nat\u00e1lia Kimli\u010dkov\u00e1\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"20 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/\"},\"author\":{\"name\":\"Nat\u00e1lia Kimli\u010dkov\u00e1\",\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/fcf0589d0f896b365adeb8a395009259\"},\"headline\":\"12 Lifecycle Email Marketing Examples for Successful PLG\",\"datePublished\":\"2025-07-17T17:29:12+00:00\",\"dateModified\":\"2026-04-08T20:59:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/\"},\"wordCount\":3631,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/07\/screenshot-2025-07-10-at-120719_213c68e7714167adf74be60dbbaa7da6_2000.jpg\",\"keywords\":[\"customer lifecycle\",\"email examples\",\"email marketing\",\"plg\",\"product experience\",\"product marketing\"],\"articleSection\":[\"Lifecycle Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/\",\"url\":\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/\",\"name\":\"12 Lifecycle Email Marketing Examples for Successful PLG\",\"isPartOf\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/userpilot.com\/blog\/lifecycle-email-marketing-examples\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2025\/07\/screenshot-2025-07-10-at-120719_213c68e7714167adf74be60dbbaa7da6_2000.jpg\",\"datePublished\":\"2025-07-17T17:29:12+00:00\",\"dateModified\":\"2026-04-08T20:59:47+00:00\",\"author\":{\"@id\":\"https:\/\/userpilot.com\/blog\/#\/schema\/person\/fcf0589d0f896b365adeb8a395009259\"},\"description\":\"I\u2019ve collected 12 lifecycle email marketing examples from successful PLG companies. 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