{"id":287730,"date":"2025-08-11T02:24:32","date_gmt":"2025-08-11T02:24:32","guid":{"rendered":"https:\/\/userpilot.com\/blog\/loyalty-program-email-examples\/"},"modified":"2026-03-19T12:01:05","modified_gmt":"2026-03-19T12:01:05","slug":"loyalty-program-email-examples","status":"publish","type":"post","link":"https:\/\/userpilot.com\/blog\/loyalty-program-email-examples\/","title":{"rendered":"Loyalty Program Email Examples: How SaaS Companies Are Doing It"},"content":{"rendered":"<p data-block-id=\"69r41\">\u200bI\u2019ve worked on enough SaaS growth campaigns to know this: loyalty programs in our world look very different from B2C. The \u201caccumulate and redeem\u201d loyalty model that\u2019s common with companies like Sephora Beauty Insider points and Starbucks Rewards is rarely used by B2B SaaS businesses. Having reviewed several SaaS loyalty program email examples, I\u2019ve noticed the best ones are typically built around value-based loyalty programs that reward users and <a href=\"https:\/\/userpilot.com\/product\/product-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">drive engagement<\/a>. Common tactics include:<\/p>\n<ul>\n<li>Referral incentives<\/li>\n<li>Feedback rewards<\/li>\n<li>Upgrade discounts<\/li>\n<li>Milestone celebrations<\/li>\n<li>Invitations to alpha\/beta tests<\/li>\n<\/ul>\n<p data-block-id=\"fbe5v\">In this article, I\u2019ll share some of the best customer loyalty programs I\u2019ve seen and highlight how they use the tactics above to boost retention and foster genuine brand loyalty.<\/p>\n<h2 id=\"9m8k3\" data-block-id=\"9m8k3\">#1. Dropbox&#8217;s referral program email<\/h2>\n<p data-block-id=\"fhfla\">Dropbox\u2019s \u201cThanks for your referral\u201d message is a textbook peer\u2011to\u2011peer <a href=\"https:\/\/userpilot.com\/blog\/b2b-loyalty-programs\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyalty program<\/a> email. They praise you for inviting a friend, and customers receive bonus storage when they sign up.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/dropbox-referral-program-email-example_b936c813db0cc716c78c68f24befd61a_800.png 1x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/dropbox-referral-program-email-example_b936c813db0cc716c78c68f24befd61a_800.png 1x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/dropbox-referral-program-email-example_b936c813db0cc716c78c68f24befd61a_800.png\" alt=\"Loyalty program email example: Dropbox.\" \/><\/picture><figcaption>Loyalty program email example: Dropbox.<\/figcaption><\/figure>\n<p data-block-id=\"dral3\">In this example, the subject line (\u201cThanks for your Dropbox referral\u201d) feels personal. Also, the headline, \u201cYou\u2019re awesome,\u201d reinforces that positive emotion before they mention any rewards.<\/p>\n<p data-block-id=\"9fpja\">I\u2019ve found this approach works brilliantly for network\u2011driven tools, especially those used by tightly knit teams like designers or engineers.<\/p>\n<p data-block-id=\"51e1o\">By tapping into peer trust, Dropbox can turn users into <a href=\"https:\/\/userpilot.com\/blog\/pitt\/turning-new-users-into-advocates\/\" target=\"_blank\" rel=\"noopener noreferrer\">loyal brand advocates<\/a> and <a href=\"https:\/\/userpilot.com\/blog\/drive-retention\/\">drive customer retention<\/a>. Especially when we collaborate in groups, a colleague\u2019s recommendation carries far more weight than a generic <a href=\"https:\/\/userpilot.com\/blog\/saas-email-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\">marketing email<\/a>.<\/p>\n<p data-block-id=\"6fd13\">If you\u2019re running a referral email, I recommend these tips:<\/p>\n<ul>\n<li>Personalize the subject line with the friend\u2019s name (\u201cJane just joined thanks to you!\u201d).<\/li>\n<li>Break down progress (\u201cYou\u2019ve referred 2 of 5 friends: earn 1\u202fGB more!\u201d) with a simple progress bar.<\/li>\n<li>Swap the generic \u201cupgrade\u201d link for a clear, single CTA button (\u201cInvite more friends\u201d).<\/li>\n<\/ul>\n<h2 id=\"cate1\" data-block-id=\"cate1\">#2. Asana&#8217;s rewards program for product feedback<\/h2>\n<p data-block-id=\"6icn5\">This is an example of a rewards-for-feedback <a href=\"https:\/\/userpilot.com\/blog\/customer-loyalty\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer loyalty<\/a> program. Asana asks you to spare 15 minutes to complete a survey and offer entry into a $100 prize draw. The subject line is also direct: \u201cWhat do you think of Asana?\u201d<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-feedback-reward-program-email-example_3b641497701b6630bc055ce34208a119_800.png 1x, https:\/\/images.storychief.com\/account_6827\/asana-feedback-reward-program-email-example_3b641497701b6630bc055ce34208a119_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-feedback-reward-program-email-example_3b641497701b6630bc055ce34208a119_800.png 1x, https:\/\/images.storychief.com\/account_6827\/asana-feedback-reward-program-email-example_3b641497701b6630bc055ce34208a119_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/asana-feedback-reward-program-email-example_3b641497701b6630bc055ce34208a119_800.png\" alt=\"Loyalty program email example: Asana.\" \/><\/picture><figcaption>Loyalty program email example: Asana.<\/figcaption><\/figure>\n<p data-block-id=\"mb2o\">Rewards programs like these work best when we\u2019re targeting the most loyal customers who care about shaping our <a href=\"https:\/\/userpilot.com\/blog\/outcome-based-roadmap-dave-martin\/\" target=\"_blank\" rel=\"noopener noreferrer\">product roadmap<\/a>. Offering personalized rewards, such as gift cards tied to a user\u2019s favorite tools or swag that reflects their usage patterns, can drive even higher response rates. However, offering a significant reward risks attracting superficial answers rather than thoughtful <a href=\"https:\/\/userpilot.com\/blog\/customer-feedback\/\" target=\"_blank\" rel=\"noopener noreferrer\">customer feedback<\/a>.<\/p>\n<p data-block-id=\"3o2e\">If you try this, tie exclusive rewards to specific outcomes. For example, \u201cSubmit a feature idea and earn a $10 Amazon gift card,\u201d so users know exactly what action you want. Consider offering tiered incentives, such as small credits for quick polls and larger prizes for in-depth interviews, to maintain the quality of feedback.<\/p>\n<h2 id=\"bhvnr\" data-block-id=\"bhvnr\">#3. Calendly&#8217;s trial extension deals<\/h2>\n<p data-block-id=\"5glsh\">Calendly understands that sometimes we need more time to see if a tool clicks. Their email pops up when your trial is winding down and offers a 7-day restart, no strings attached. Right off the bat, you see a clear value proposition and a single, bold CTA: \u201cRestart your free trial.\u201d It&#8217;s simple and straight to the point.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/calendly-trial-offer-program-email-example_5b76074cdae4f638938267d8c465c455_800.png 1x, https:\/\/images.storychief.com\/account_6827\/calendly-trial-offer-program-email-example_5b76074cdae4f638938267d8c465c455_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/calendly-trial-offer-program-email-example_5b76074cdae4f638938267d8c465c455_800.png 1x, https:\/\/images.storychief.com\/account_6827\/calendly-trial-offer-program-email-example_5b76074cdae4f638938267d8c465c455_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/calendly-trial-offer-program-email-example_5b76074cdae4f638938267d8c465c455_800.png\" alt=\"Loyalty program email example: Calendly.\" \/><\/picture><figcaption>Loyalty program email example: Calendly.<\/figcaption><\/figure>\n<p data-block-id=\"3ts4r\">In my opinion, this kind of trial-extension email is a lifeline for fence-sitters like new customers who came close but didn&#8217;t quite hit that <a href=\"https:\/\/userpilot.com\/blog\/aha-moment\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u2018Aha!\u2019 moment<\/a>. It\u2019s also suitable for dormant customers who dipped their toes in but haven\u2019t explored the advanced features.<\/p>\n<p data-block-id=\"d8v5k\">An ideal time to send this type of email would be as soon as your <a href=\"https:\/\/userpilot.com\/blog\/using-analytics-to-improve-customer-engagement\/\" target=\"_blank\" rel=\"noopener noreferrer\">analytics<\/a> show a drop in key activity. I advise product teams to automate the email based on real <a href=\"https:\/\/userpilot.com\/blog\/product-usage-metrics\/\" target=\"_blank\" rel=\"noopener noreferrer\">usage data<\/a> to recover lost momentum and encourage repeat business.<\/p>\n<p data-block-id=\"95t4g\">You can also try:<\/p>\n<ul>\n<li><strong>Tiered loyalty programs:<\/strong> Offer a 3\u2011day bump for light users and a full 7\u2011day restart for <a href=\"https:\/\/userpilot.com\/blog\/power-users\/\" target=\"_blank\" rel=\"noopener noreferrer\">power users<\/a>.<\/li>\n<li><strong>Personalized stats:<\/strong> Show \u201cYou\u2019ve scheduled 2 of 5 meetings. Here\u2019s 7 more days to hit your goal.\u201d<\/li>\n<\/ul>\n<h2 id=\"ad5o5\" data-block-id=\"ad5o5\">#4. Notion&#8217;s milestone celebration email<\/h2>\n<p data-block-id=\"2fr1m\">Notion\u2019s \u201cThank you. 100\u202fmillion of you.\u201d message is a masterclass in milestone celebration that resonates deeply with high-value customers. The loyalty program email example opens with a personal note from Ivan, sharing photos of the team at 1,000 users and recounting the \u201clost years\u201d before Notion 2.0 took off on Product Hunt. It feels like a handwritten letter, rich with gratitude and nostalgia.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/notion-appreciation-email_c44f4b10237435eaa0ce5c9bc328c5bd_800.png 1x, https:\/\/images.storychief.com\/account_6827\/notion-appreciation-email_c44f4b10237435eaa0ce5c9bc328c5bd_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/notion-appreciation-email_c44f4b10237435eaa0ce5c9bc328c5bd_800.png 1x, https:\/\/images.storychief.com\/account_6827\/notion-appreciation-email_c44f4b10237435eaa0ce5c9bc328c5bd_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/notion-appreciation-email_c44f4b10237435eaa0ce5c9bc328c5bd_800.png\" alt=\"Loyalty program email example: Notion.\" \/><\/picture><figcaption>Loyalty program email example: Notion.<\/figcaption><\/figure>\n<p data-block-id=\"12kn6\">I love how this approach taps into a shared journey. It\u2019s not just \u201clook at our numbers;\u201d it\u2019s \u201cthank you for being part of this story.\u201d That emotional connection <a href=\"https:\/\/userpilot.com\/blog\/how-to-build-a-successful-community-for-your-product\/\" target=\"_blank\" rel=\"noopener noreferrer\">builds real community<\/a> and reminds customers why they\u2019ve stuck around.<\/p>\n<p data-block-id=\"eqpun\">Milestone emails shine for established products with passionate followings and are a powerful component of your B2B <a href=\"https:\/\/userpilot.com\/blog\/enterprise-saas-marketing\/\">SaaS marketing strategy<\/a>. If you\u2019ve got users who\u2019ve seen you grow, they\u2019ll appreciate a peek behind the curtain.<\/p>\n<p data-block-id=\"29l51\">Here\u2019s how you can take this example further:<\/p>\n<ul>\n<li>Celebrate user\u2011specific milestones too, to make every member feel seen.<\/li>\n<li>Embed an interactive timeline so readers can go through key moments.<\/li>\n<li>Invite users to share their own story of using your product for a future email feature.<\/li>\n<\/ul>\n<h2 id=\"av0ac\" data-block-id=\"av0ac\">#5. Fibbler\u2019s exclusive deals for a premium feature trial<\/h2>\n<p data-block-id=\"30jpg\">One of the things I like about this email is how it greets you like a teammate and invites a simple reply to unlock Pro features for a few weeks. Fibbler makes it feel less like a hard sell and more like a friend offering you a sneak peek at what\u2019s next.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/premium-feature-trial-offer-fibbler_d0a52fafc6f3fba7541816e3d676219e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/premium-feature-trial-offer-fibbler_d0a52fafc6f3fba7541816e3d676219e_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/premium-feature-trial-offer-fibbler_d0a52fafc6f3fba7541816e3d676219e_800.png 1x, https:\/\/images.storychief.com\/account_6827\/premium-feature-trial-offer-fibbler_d0a52fafc6f3fba7541816e3d676219e_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/premium-feature-trial-offer-fibbler_d0a52fafc6f3fba7541816e3d676219e_800.png\" alt=\"Loyalty program email example: Fibbler.\" \/><\/picture><figcaption>Loyalty program email example: Fibbler.<\/figcaption><\/figure>\n<p data-block-id=\"993eu\">This reply-to-unlock approach creates urgency without being pushy. It works best when users have experienced your <a href=\"https:\/\/userpilot.com\/blog\/product-value\/\" target=\"_blank\" rel=\"noopener noreferrer\">product\u2019s value<\/a>, but haven\u2019t felt confident enough to upgrade. I like the personal tone because it cuts through inbox noise, but asking for an email reply can introduce <a href=\"https:\/\/userpilot.com\/blog\/customer-friction\/\" target=\"_blank\" rel=\"noopener noreferrer\">friction<\/a>.<\/p>\n<p data-block-id=\"2a1on\">I recommend <a href=\"https:\/\/userpilot.com\/blog\/segment-customers\/'\" target=\"_blank\" rel=\"noopener noreferrer\">targeting customers<\/a> who have hit a clear usage milestone. Then, frame your offer around their achievement. Like, \u201cYou\u2019ve run 5 campaigns\u2014unlock Pro to schedule by time zone and receive pause notifications.\u201d<\/p>\n<p data-block-id=\"27mcd\">You can use this in your own strategy by:<\/p>\n<ul>\n<li>Replacing the email reply with a single, in-email button that instantly activates the trial.<\/li>\n<li>Adding a \u201cWhat You\u2019re Missing\u201d comparison chart to highlight the advantages of an upgrade at a glance.<\/li>\n<\/ul>\n<h2 id=\"ee5eb\" data-block-id=\"ee5eb\">#6. Apollo\u2019s closed beta invitation for new feature early access<\/h2>\n<p data-block-id=\"2jubj\">Apollo\u2019s email uses one of the most powerful loyalty levers: exclusive perks. The subject line promises early access, and the body frames the beta as a limited-seating lab where you\u2019ll help shape the product\u2019s future. Plus, you earn free credits in the process.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/apollo-beta-invitation_09bdcfc33daf915a6f972792e838e153_800.png 1x, https:\/\/images.storychief.com\/account_6827\/apollo-beta-invitation_09bdcfc33daf915a6f972792e838e153_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/apollo-beta-invitation_09bdcfc33daf915a6f972792e838e153_800.png 1x, https:\/\/images.storychief.com\/account_6827\/apollo-beta-invitation_09bdcfc33daf915a6f972792e838e153_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/apollo-beta-invitation_09bdcfc33daf915a6f972792e838e153_800.png\" alt=\"Loyalty program email example: Apollo.\" \/><\/picture><figcaption>Loyalty program email example: Apollo.<\/figcaption><\/figure>\n<p data-block-id=\"1nrr9\">I like this loyalty program email example because it engages customers and drives FOMO. When you use a tool well enough, the chance to be the first on a new relevant feature feels irresistible. However, if you cast the net too wide, you risk filling seats with casual users who won\u2019t provide quality feedback.<\/p>\n<p data-block-id=\"1ueti\">So, narrow your invite to users who fit a specific criterion based on product or <a href=\"https:\/\/userpilot.com\/blog\/feature-usage\/\" target=\"_blank\" rel=\"noopener noreferrer\">feature usage<\/a>. You can also include a calendar link for a 15\u2011minute feedback session as part of the beta reward, so customers feel valued.<\/p>\n<h2 id=\"2ina0\" data-block-id=\"2ina0\">#7. Xtension\u2019s review invitation for loyal customers to earn rewards<\/h2>\n<p data-block-id=\"ctemt\">This email asks users to post on G2, Capterra, or Trustpilot in exchange for a $36 credit. Then, it sweetens the deal with a $20 gift card for the first 85 reviewers. I like how it includes direct links to the platforms for users to <a href=\"https:\/\/userpilot.com\/blog\/how-to-ask-for-customer-reviews\/\" target=\"_blank\" rel=\"noopener noreferrer\">leave reviews<\/a>.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/xtension-review-invitation-loyalty-program-mail-example_8f4315c1c273b6ac25a6511591a6ad45_800.png 1x, https:\/\/images.storychief.com\/account_6827\/xtension-review-invitation-loyalty-program-mail-example_8f4315c1c273b6ac25a6511591a6ad45_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/xtension-review-invitation-loyalty-program-mail-example_8f4315c1c273b6ac25a6511591a6ad45_800.png 1x, https:\/\/images.storychief.com\/account_6827\/xtension-review-invitation-loyalty-program-mail-example_8f4315c1c273b6ac25a6511591a6ad45_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/xtension-review-invitation-loyalty-program-mail-example_8f4315c1c273b6ac25a6511591a6ad45_800.png\" alt=\"Loyalty program email example: Xtension.\" \/><\/picture><figcaption>Loyalty program email example: Xtension.<\/figcaption><\/figure>\n<p data-block-id=\"9p0nq\">From my experience, rewarding customers for reviews can be a win-win: you boost social reviews and thank users who\u2019ve stuck with you. However, as I mentioned in a similar example, large incentives can attract quick, low-quality reviews if your reach is too broad.<\/p>\n<p data-block-id=\"3atjb\">If you\u2019re considering who to ask, target customers with at least six months\u2019 tenure and regular logins. This approach will increase the chances that you\u2019ll get thoughtful feedback that reflects real product use.<\/p>\n<h2 id=\"9rndp\" data-block-id=\"9rndp\">#8. Zoom\u2019s account expansion offer as a birthday celebration<\/h2>\n<p data-block-id=\"epctq\">While it\u2019s typical to celebrate your customers\u2019 birthdays, it\u2019s fine to flip the script and celebrate your product\u2019s birthdays. Zoom\u2019s birthday celebration email feels like a party invite (complete with confetti) and slips in a 15% off discount on Zoom Workplace Pro annual plans as the birthday gift.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/zoom-account-expansion-offer-loyalty-program-email_4ce21148f2cb359d72d3b057683b1635_800.png 1x, https:\/\/images.storychief.com\/account_6827\/zoom-account-expansion-offer-loyalty-program-email_4ce21148f2cb359d72d3b057683b1635_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/zoom-account-expansion-offer-loyalty-program-email_4ce21148f2cb359d72d3b057683b1635_800.png 1x, https:\/\/images.storychief.com\/account_6827\/zoom-account-expansion-offer-loyalty-program-email_4ce21148f2cb359d72d3b057683b1635_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/zoom-account-expansion-offer-loyalty-program-email_4ce21148f2cb359d72d3b057683b1635_800.png\" alt=\"Loyalty program email example: Zoom.\" \/><\/picture><figcaption>Loyalty program email example: Zoom.<\/figcaption><\/figure>\n<p data-block-id=\"f19vv\">This product-milestone approach is ideal for <a href=\"https:\/\/userpilot.com\/blog\/account-expansion\/\" target=\"_blank\" rel=\"noopener noreferrer\">account expansion<\/a>. It fosters a sense of community as customers feel they\u2019re a part of Zoom\u2019s journey. From the design to the personalized first line that \u201cthis milestone wouldn\u2019t be possible without you,\u201d everyone feels included in the celebration.<\/p>\n<p data-block-id=\"625o1\">Schedule a one-off email marketing campaign on every anniversary to give repeat customers exclusive benefits. I\u2019d add a countdown timer to drive some urgency while keeping the festive vibe.<\/p>\n<h2 id=\"77m27\" data-block-id=\"77m27\">#9. Gamma\u2019s free credits to boost customer loyalty<\/h2>\n<p data-block-id=\"1f2a4\">Gamma\u2019s loyalty program email example is a classic free\u2011credit loyalty play aimed at re-engaging segments of your customer base. It starts by telling you the product has gotten better. Then, it celebrates its milestone of 50 million users and immediately lets you know you\u2019ve been topped up with 400 credits to explore Gamma\u2019s latest AI features.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/gamma-free-credits-loyalty-program-email-example_3fd08c266076f2839b82316ad0f1e51f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/gamma-free-credits-loyalty-program-email-example_3fd08c266076f2839b82316ad0f1e51f_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/gamma-free-credits-loyalty-program-email-example_3fd08c266076f2839b82316ad0f1e51f_800.png 1x, https:\/\/images.storychief.com\/account_6827\/gamma-free-credits-loyalty-program-email-example_3fd08c266076f2839b82316ad0f1e51f_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/gamma-free-credits-loyalty-program-email-example_3fd08c266076f2839b82316ad0f1e51f_800.png\" alt=\"Loyalty program email example: Gamma.\" \/><\/picture><figcaption>Loyalty program email example: Gamma.<\/figcaption><\/figure>\n<p data-block-id=\"fmco8\">This type of email encourages users to try paid capabilities, save money, and drive repeat purchases. That said, if you hand out credits recklessly, you might flood your support team with questions or attract loyalty program sign-ups from users who are less likely to stick around.<\/p>\n<p data-block-id=\"4htqc\">A free-credit boost reignites curiosity, drives repeat visits, and helps retain customers. So, use it to target users who signed up but haven\u2019t used your product in some time, like 30 days.<\/p>\n<p data-block-id=\"263d\">I recommend tying these drops to a feature launch. Then, send a follow-up \u201cHow to redeem\u201d walkthrough email to guide users through the process.<\/p>\n<h2 id=\"5n9q6\" data-block-id=\"5n9q6\">#10. Creatify\u2019s bonus points for product feedback<\/h2>\n<p data-block-id=\"a3mmv\">Creatify\u2019s email motivates customers to earn points for giving feedback. The subject line \u201cWe\u2019d love your feedback\u201d feels friendly, and the bold callout \u201cYour feedback\u202f=\u202f100 credits\u201d immediately tells what\u2019s in it for you. A quick link to schedule a call reduces the friction in the request process.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/creatify-bonus-points-loyalty-program-email-example_7aeea2653cae4d097af856a16fd66ba2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/creatify-bonus-points-loyalty-program-email-example_7aeea2653cae4d097af856a16fd66ba2_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/creatify-bonus-points-loyalty-program-email-example_7aeea2653cae4d097af856a16fd66ba2_800.png 1x, https:\/\/images.storychief.com\/account_6827\/creatify-bonus-points-loyalty-program-email-example_7aeea2653cae4d097af856a16fd66ba2_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/creatify-bonus-points-loyalty-program-email-example_7aeea2653cae4d097af856a16fd66ba2_800.png\" alt=\"Loyalty program email example: Creatify.\" \/><\/picture><figcaption>Loyalty program email example: Creatify.<\/figcaption><\/figure>\n<p data-block-id=\"fe285\">In my opinion, this points program works excellently when you send emails to users immediately after they complete an action, like publishing their first project. The timing, combined with the promise of rewards points, turns this feedback request email into an attractive offer.<\/p>\n<p data-block-id=\"3plls\">I\u2019d make this loyalty email better by:<\/p>\n<ul>\n<li>Showing how many points they have in the email (like, \u201cYou have 200 credits; earn 100 more by telling us what you love\u201d) to reinforce immediate value.<\/li>\n<li>Offering more loyalty points for follow\u2011up surveys (50 credits for a quick poll, 150 for an in\u2011depth interview).<\/li>\n<li>Including a progress bar and points balance toward loyalty program members&#8217; next reward tier to gamify the experience and boost customer engagement.<\/li>\n<\/ul>\n<h2 id=\"agprg\" data-block-id=\"agprg\">#11. Grammarly\u2019s personalized year\u2011end customer experience review<\/h2>\n<p data-block-id=\"am5un\">This email is a spot-on example of how to use ideas like Spotify Wrapped in B2B SaaS. Grammarly\u2019s year\u2011in\u2011review loyalty play takes your usage data, such as your top tone and frequency of generative AI use. Then, it packages these valuable insights into a visually striking, shareable recap that celebrates your customer journey and feels tailor\u2011made for you.<\/p>\n<p data-block-id=\"a6gkj\">As if that\u2019s not enough, it follows up with an exclusive upgrade offer to Grammarly Premium. With this, the <a href=\"https:\/\/userpilot.com\/blog\/upselling-techniques\/\" target=\"_blank\" rel=\"noopener noreferrer\">upsell<\/a> feels like a natural next step rather than a cold ask.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/grammarly-year-in-review_21064d08ca784bdfbe181b69140da236_800.png 1x, https:\/\/images.storychief.com\/account_6827\/grammarly-year-in-review_21064d08ca784bdfbe181b69140da236_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/grammarly-year-in-review_21064d08ca784bdfbe181b69140da236_800.png 1x, https:\/\/images.storychief.com\/account_6827\/grammarly-year-in-review_21064d08ca784bdfbe181b69140da236_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/grammarly-year-in-review_21064d08ca784bdfbe181b69140da236_800.png\" alt=\"Loyalty program email example: Grammarly.\" \/><\/picture><figcaption>Loyalty program email example: Grammarly.<\/figcaption><\/figure>\n<p data-block-id=\"dqncl\">For power users, this type of email rekindles appreciation of the product and reminds them why they engage with it often. If you want to use this approach, your recap shouldn\u2019t lean too hard on the upsell so that it doesn\u2019t feel like a simple promotion.<\/p>\n<p data-block-id=\"9436d\">While you can send recap emails to all users, they\u2019re most impactful for your most active ones. Well, the more data you have, the more meaningful and personalized the recap becomes.<\/p>\n<p data-block-id=\"q7tc\">I\u2019d recommend adding shareable social cards to encourage customers to show it to their friends. Also, add personalized, actionable tips based on usage patterns to offer more value.<\/p>\n<h2 id=\"17o8b\" data-block-id=\"17o8b\">Build effective loyalty program email campaigns with Userpilot!<\/h2>\n<p data-block-id=\"7sm06\">From crafting your very first loyalty program launch email to building ongoing campaigns, our tool helps you implement all of these loyalty program email examples using dynamic or fixed triggers, so you\u2019re always reaching the right customers at the right time. With <a href=\"https:\/\/userpilot.com\/\">Userpilot<\/a>, you can choose a dynamic condition like sending an email to users who meet criteria now and in the future. You can also use fixed triggers, like when a user reaches a milestone.<\/p>\n<figure class=\"image strchf-type-image regular strchf-size-regular strchf-align-center\"><picture><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-email-trigger_49bfd549c4dd4d8f5beac156d0a1d154_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-email-trigger_49bfd549c4dd4d8f5beac156d0a1d154_1600.png 2x\" media=\"(max-width: 768px)\" \/><source srcset=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-email-trigger_49bfd549c4dd4d8f5beac156d0a1d154_800.png 1x, https:\/\/images.storychief.com\/account_6827\/userpilot-email-trigger_49bfd549c4dd4d8f5beac156d0a1d154_1600.png 2x\" media=\"(min-width: 769px)\" \/><img decoding=\"async\" src=\"https:\/\/blog-static.userpilot.com\/blog\/wp-content\/uploads\/2026\/03\/userpilot-email-trigger_49bfd549c4dd4d8f5beac156d0a1d154_800.png\" alt=\"Set triggers to send loyalty program emails in Userpilot.\" \/><\/picture><figcaption>Set triggers to send loyalty program emails in <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Userpilot<\/a>.<\/figcaption><\/figure>\n<p data-block-id=\"e6lii\">Here\u2019s an example of how I\u2019d set it up:<\/p>\n<ol type=\"1\">\n<li><strong>Define your conditions:<\/strong> For a trial extension email, I\u2019d use a dynamic trigger condition like \u201cCompleted fewer than 3 meetings in the past 7 days.\u201d<\/li>\n<li><strong>Choose the send type:<\/strong> Dynamic, so any user who dips below that usage threshold automatically gets the email.<\/li>\n<li><strong>Schedule frequency:<\/strong> Recurring per user, sent immediately whenever they match the condition.<\/li>\n<\/ol>\n<p data-block-id=\"7ho0f\">With this level of precision, you\u2019ll keep customers engaged without typing a single line of code. <a href=\"https:\/\/userpilot.com\/userpilot-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Book a demo<\/a> to see more of how you can start building campaigns around contextual emails that drive genuine loyalty.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The \u201caccumulate and redeem\u201d loyalty model that\u2019s common with B2C companies like Sephora and Starbucks is rarely used by B2B SaaS businesses. Having reviewed several SaaS loyalty program email examples, I\u2019ve noticed the best ones are typically built around rewarding and driving engagement. In this article, I\u2019ll share some of the best customer loyalty programs I\u2019ve seen and highlight how they use the tactics above to boost retention and foster genuine brand loyalty.<\/p>\n","protected":false},"author":64,"featured_media":287731,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":""},"categories":[7194],"tags":[6120,332,1035,893,7193,7192,316],"class_list":["post-287730","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifecycle-marketing","tag-brand-loyalty","tag-customer-engagement","tag-customer-loyalty","tag-drive-engagement","tag-growth-campaign","tag-loyalty-program","tag-user-engagement"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.2 (Yoast SEO v27.2) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Loyalty Program Email Examples: How SaaS Companies Are Doing It<\/title>\n<meta name=\"description\" content=\"Need inspiration? 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